{"id":71009,"date":"2023-11-03T10:30:51","date_gmt":"2023-11-03T14:30:51","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/ansoff%e7%9f%a9%e9%98%b5%e7%9a%84%e5%88%86%e6%9e%90%e5%92%8c%e4%bc%98%e5%8a%bf\/"},"modified":"2024-01-30T01:26:51","modified_gmt":"2024-01-30T05:26:51","slug":"ansoff%e7%9f%a9%e9%98%b5%e7%9a%84%e5%88%86%e6%9e%90%e5%92%8c%e4%bc%98%e5%8a%bf","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/ansoff%e7%9f%a9%e9%98%b5%e7%9a%84%e5%88%86%e6%9e%90%e5%92%8c%e4%bc%98%e5%8a%bf\/","title":{"rendered":"\u5b89\u7d22\u592b\u77e9\u9635\u7684\u5206\u6790\u548c\u4f18\u52bf"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">\u5728\u5f53\u4eca\u5feb\u8282\u594f\u548c\u5145\u6ee1\u6d3b\u529b\u7684\u5546\u4e1a\u73af\u5883\u4e2d\uff0c\u4f01\u4e1a\u4e0d\u65ad\u5bfb\u6c42\u6269\u5f20\u548c\u53d1\u5c55\u7684\u9014\u5f84\u3002 \u5b89\u7d22\u592b\u77e9\u9635\u662f\u6218\u7565\u89c4\u5212\u548c\u53d1\u5c55\u7684\u57fa\u7840\u5de5\u5177\u4e4b\u4e00\u3002 \u8be5\u77e9\u9635\u7531\u4f0a\u6208\u5c14-\u5b89\u7d22\u592b\uff08Igor Ansoff\uff09\u4e8e 1957 \u5e74\u5f00\u53d1\uff0c\u4e3a\u4f01\u4e1a\u5206\u6790\u548c\u89c4\u5212\u5176\u53d1\u5c55\u6218\u7565\u63d0\u4f9b\u4e86\u4e00\u4e2a\u6846\u67b6\u3002 \u5b83\u662f\u4e00\u79cd\u6c38\u6052\u7684\u5de5\u5177\uff0c\u53ef\u5e2e\u52a9\u516c\u53f8\u5e94\u5bf9\u5e02\u573a\u6269\u5f20\u548c\u591a\u6837\u5316\u7684\u590d\u6742\u5c40\u9762\u3002 \u5728\u672c\u535a\u5ba2\u4e2d\uff0c\u6211\u4eec\u5c06\u6df1\u5165\u7814\u7a76\u5b89\u7d22\u592b\u77e9\u9635\uff0c\u5e76\u63a2\u8ba8\u5982\u4f55\u5c06\u5176\u5e94\u7528\u4e8e\u63a8\u52a8\u4e1a\u52a1\u589e\u957f\u3002<\/span><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5b89\u7d22\u592b\u77e9\u9635\u5206\u6790<\/h2>\n<p><span style=\"font-weight: 400;\">\u8981\u6709\u6548\u5e94\u7528\u5b89\u7d22\u592b\u77e9\u9635\uff0c\u4f01\u4e1a\u5fc5\u987b\u8003\u8651\u5404\u79cd\u56e0\u7d20\u5e76\u8fdb\u884c\u5168\u9762\u5206\u6790\uff1a<\/span><\/p>\n<ol>\n<li><b> \u5e02\u573a\u7814\u7a76<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u4e86\u89e3\u5f53\u524d\u5e02\u573a\u548c\u5ba2\u6237\u884c\u4e3a\u81f3\u5173\u91cd\u8981\u3002 \u5e02\u573a\u8c03\u7814\u6709\u52a9\u4e8e\u786e\u5b9a\u6f5c\u5728\u7684\u589e\u957f\u9886\u57df\uff0c\u5e76\u8861\u91cf\u6bcf\u9879\u6218\u7565\u7684\u53ef\u884c\u6027\u3002<\/span><\/p>\n<ol start=\"2\">\n<li><b> \u8d44\u6e90\u8bc4\u4f30<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u516c\u53f8\u9700\u8981\u8bc4\u4f30\u5176\u8d44\u6e90\uff0c\u5305\u62ec\u8d44\u91d1\u3001\u4eba\u529b\u8d44\u672c\u548c\u6280\u672f\uff0c\u4ee5\u786e\u5b9a\u54ea\u79cd\u6218\u7565\u662f\u53ef\u884c\u7684\u3002 \u4f8b\u5982\uff0c\u591a\u6837\u5316\u901a\u5e38\u9700\u8981\u5927\u91cf\u8d44\u6e90\uff0c\u800c\u4e14\u98ce\u9669\u8f83\u9ad8\u3002<\/span><\/p>\n<ol start=\"3\">\n<li><b> \u98ce\u9669\u5206\u6790<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u5b89\u7d22\u592b\u77e9\u9635\u7684\u6bcf\u4e2a\u8c61\u9650\u90fd\u6709\u5404\u81ea\u7684\u98ce\u9669\u6c34\u5e73\u3002 \u5e02\u573a\u6e17\u900f\u7684\u98ce\u9669\u76f8\u5bf9\u8f83\u4f4e\uff0c\u800c\u591a\u6837\u5316\u7684\u98ce\u9669\u8f83\u9ad8\u3002 \u516c\u53f8\u5e94\u8bc4\u4f30\u5176\u98ce\u9669\u627f\u53d7\u80fd\u529b\u548c\u7ba1\u7406\u4e0d\u786e\u5b9a\u6027\u7684\u80fd\u529b\u3002<\/span><\/p>\n<ol start=\"4\">\n<li><b> \u7ade\u4e89\u683c\u5c40<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u5206\u6790\u7ade\u4e89\u73af\u5883\u81f3\u5173\u91cd\u8981\u3002 \u5e02\u573a\u6e17\u900f\u53ef\u80fd\u6d89\u53ca\u6fc0\u70c8\u7684\u7ade\u4e89\uff0c\u800c\u591a\u6837\u5316\u5219\u53ef\u80fd\u5bfc\u81f4\u8fdb\u5165\u964c\u751f\u7684\u7ade\u4e89\u7a7a\u95f4\u3002<\/span><\/p>\n<ol start=\"5\">\n<li><b> \u4e0e\u6838\u5fc3\u80fd\u529b\u4fdd\u6301\u4e00\u81f4<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u516c\u53f8\u5e94\u8bc4\u4f30\u5176\u73b0\u6709\u4f18\u52bf\u548c\u80fd\u529b\u662f\u5426\u4e0e\u6240\u9009\u589e\u957f\u6218\u7565\u76f8\u5339\u914d\u3002 \u5229\u7528\u6838\u5fc3\u7ade\u4e89\u529b\u53ef\u4ee5\u589e\u52a0\u6210\u529f\u7684\u673a\u4f1a\u3002<\/span><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5b89\u7d22\u592b\u77e9\u9635\u6848\u4f8b\u7814\u7a76<\/h2>\n<p><span style=\"font-weight: 400;\">\u8ba9\u6211\u4eec\u6765\u770b\u770b\u4e00\u4e9b\u77e5\u540d\u4f01\u4e1a\u662f\u5982\u4f55\u6210\u529f\u8fd0\u7528\u5b89\u7d22\u592b\u77e9\u9635\u7684\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u82f9\u679c\u516c\u53f8<\/b><span style=\"font-weight: 400;\"> \u82f9\u679c\u516c\u53f8\u7684\u5e02\u573a\u5f00\u53d1\u6218\u7565\u5728\u5176\u8fdb\u519b\u4e2d\u56fd\u5e02\u573a\u65f6\u5c31\u5df2\u5f70\u663e\u65e0\u9057\u3002 \u901a\u8fc7\u5229\u7528\u73b0\u6709\u4ea7\u54c1\uff08\u5373 iPhone\uff09\u5f00\u62d3\u65b0\u7684\u5730\u57df\u5e02\u573a\uff0c\u4ed6\u4eec\u5b9e\u73b0\u4e86\u5927\u5e45\u589e\u957f\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e9a\u9a6c\u900a  <\/b><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a\u540c\u65f6\u91c7\u7528\u4e86\u5e02\u573a\u5f00\u53d1\u548c\u4ea7\u54c1\u5f00\u53d1\u6218\u7565\u3002 \u4e9a\u9a6c\u900a\u7f51\u7edc\u670d\u52a1\uff08AWS\uff09\u662f\u5229\u7528\u5176\u73b0\u6709\u5ba2\u6237\u7fa4\u548c\u57fa\u7840\u8bbe\u65bd\u8fdb\u884c\u4ea7\u54c1\u5f00\u53d1\u7684\u4e3e\u63aa\u3002 \u6b64\u5916\uff0c\u4ed6\u4eec\u8fd8\u4e0d\u65ad\u8fdb\u5165\u65b0\u5e02\u573a\uff0c\u6bd4\u5982\u6536\u8d2d Whole Foods\uff0c\u8fdb\u519b\u98df\u54c1\u6742\u8d27\u96f6\u552e\u4e1a\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5b9d\u6d01\u516c\u53f8\uff08P&amp;G\uff09\uff1a<\/b><span style=\"font-weight: 400;\"> \u5b9d\u6d01\u7684\u4f18\u52bf\u5728\u4e8e\u4ea7\u54c1\u5f00\u53d1\u3002 \u5b83\u4eec\u7ecf\u5e38\u6839\u636e\u6d88\u8d39\u8005\u7684\u559c\u597d\uff0c\u63a8\u51fa\u73b0\u6709\u4ea7\u54c1\u7684\u65b0\u53d8\u79cd\uff0c\u4fdd\u6301\u5176\u5728\u5404\u7c7b\u6d88\u8d39\u54c1\u4e2d\u7684\u5e02\u573a\u4efd\u989d\u3002<\/span><\/li>\n<\/ul>\n<p><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a href=\"https:\/\/ideascale.com\/blog\/what-is-ansoff-matrix\/\">\u4ec0\u4e48\u662f\u5b89\u7d22\u592b\u77e9\u9635\uff1f <\/a> <\/b><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5b89\u7d22\u592b\u77e9\u9635\u7684\u4f18\u52bf<\/h2>\n<p><span style=\"font-weight: 400;\">\u5b89\u7d22\u592b\u77e9\u9635\u4e3a\u4f01\u4e1a\u548c\u6218\u7565\u89c4\u5212\u8005\u63d0\u4f9b\u4e86\u591a\u9879\u4f18\u52bf\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7ed3\u6784\u5316\u65b9\u6cd5\uff1a  <\/b><span style=\"font-weight: 400;\">\u5b89\u7d22\u592b\u77e9\u9635\u4e3a\u8003\u8651\u589e\u957f\u65b9\u6848\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7ed3\u6784\u6e05\u6670\u7684\u6846\u67b6\u3002 \u5b83\u5c06\u589e\u957f\u6218\u7565\u5206\u4e3a\u56db\u4e2a\u4e0d\u540c\u7684\u65b9\u5411\uff0c\u4f7f\u4f01\u4e1a\u66f4\u5bb9\u6613\u7cfb\u7edf\u5730\u8bc4\u4f30\u81ea\u5df1\u7684\u9009\u62e9\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u591a\u5143\u5316\u6218\u7565\u9009\u62e9\uff1a<\/b><span style=\"font-weight: 400;\"> \u5b83\u63d0\u4f9b\u4e00\u7cfb\u5217\u589e\u957f\u6218\u7565\uff0c\u4ece\u5e02\u573a\u6e17\u900f\u7b49\u4f4e\u98ce\u9669\u65b9\u6848\u5230\u591a\u6837\u5316\u7b49\u9ad8\u98ce\u9669\u65b9\u6848\u3002 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400;\">\u5b89\u7d22\u592b\u77e9\u9635\u660e\u786e\u533a\u5206\u4e86\u5e02\u573a\u76f8\u5173\u6218\u7565\u548c\u4ea7\u54c1\u76f8\u5173\u6218\u7565\uff0c\u6709\u52a9\u4e8e\u4f01\u4e1a\u660e\u786e\u53d1\u5c55\u65b9\u5411\uff0c\u786e\u5b9a\u6218\u7565\u91cd\u70b9\u7684\u4e3b\u8981\u9886\u57df\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u98ce\u9669\u8bc4\u4f30\uff1a<\/b><span style=\"font-weight: 400;\"> \u5b83\u6709\u52a9\u4e8e\u8bc4\u4f30\u4e0e\u6bcf\u79cd\u589e\u957f\u6218\u7565\u76f8\u5173\u7684\u76f8\u5bf9\u98ce\u9669\u3002 \u5728\u505a\u51fa\u591a\u6837\u5316\u51b3\u7b56\u65f6\uff0c\u8fd9\u4e00\u70b9\u5c24\u4e3a\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u7a81\u51fa\u8fdb\u5165\u5168\u65b0\u5e02\u573a\u6216\u884c\u4e1a\u6240\u6d89\u53ca\u7684\u6f5c\u5728\u98ce\u9669\u548c\u6311\u6218\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u957f\u671f\u89c4\u5212\uff1a  <\/b><span style=\"font-weight: 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