{"id":71009,"date":"2023-11-03T10:30:51","date_gmt":"2023-11-03T14:30:51","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/ansoff%e7%9f%a9%e9%98%b5%e7%9a%84%e5%88%86%e6%9e%90%e5%92%8c%e4%bc%98%e5%8a%bf\/"},"modified":"2024-01-30T01:26:51","modified_gmt":"2024-01-30T05:26:51","slug":"ansoff%e7%9f%a9%e9%98%b5%e7%9a%84%e5%88%86%e6%9e%90%e5%92%8c%e4%bc%98%e5%8a%bf","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/ansoff%e7%9f%a9%e9%98%b5%e7%9a%84%e5%88%86%e6%9e%90%e5%92%8c%e4%bc%98%e5%8a%bf\/","title":{"rendered":"\u5b89\u7d22\u592b\u77e9\u9635\u7684\u5206\u6790\u548c\u4f18\u52bf"},"content":{"rendered":"

\u5728\u5f53\u4eca\u5feb\u8282\u594f\u548c\u5145\u6ee1\u6d3b\u529b\u7684\u5546\u4e1a\u73af\u5883\u4e2d\uff0c\u4f01\u4e1a\u4e0d\u65ad\u5bfb\u6c42\u6269\u5f20\u548c\u53d1\u5c55\u7684\u9014\u5f84\u3002 \u5b89\u7d22\u592b\u77e9\u9635\u662f\u6218\u7565\u89c4\u5212\u548c\u53d1\u5c55\u7684\u57fa\u7840\u5de5\u5177\u4e4b\u4e00\u3002 \u8be5\u77e9\u9635\u7531\u4f0a\u6208\u5c14-\u5b89\u7d22\u592b\uff08Igor Ansoff\uff09\u4e8e 1957 \u5e74\u5f00\u53d1\uff0c\u4e3a\u4f01\u4e1a\u5206\u6790\u548c\u89c4\u5212\u5176\u53d1\u5c55\u6218\u7565\u63d0\u4f9b\u4e86\u4e00\u4e2a\u6846\u67b6\u3002 \u5b83\u662f\u4e00\u79cd\u6c38\u6052\u7684\u5de5\u5177\uff0c\u53ef\u5e2e\u52a9\u516c\u53f8\u5e94\u5bf9\u5e02\u573a\u6269\u5f20\u548c\u591a\u6837\u5316\u7684\u590d\u6742\u5c40\u9762\u3002 \u5728\u672c\u535a\u5ba2\u4e2d\uff0c\u6211\u4eec\u5c06\u6df1\u5165\u7814\u7a76\u5b89\u7d22\u592b\u77e9\u9635\uff0c\u5e76\u63a2\u8ba8\u5982\u4f55\u5c06\u5176\u5e94\u7528\u4e8e\u63a8\u52a8\u4e1a\u52a1\u589e\u957f\u3002<\/span><\/p>\n

\u5b89\u7d22\u592b\u77e9\u9635\u5206\u6790<\/h2>\n

\u8981\u6709\u6548\u5e94\u7528\u5b89\u7d22\u592b\u77e9\u9635\uff0c\u4f01\u4e1a\u5fc5\u987b\u8003\u8651\u5404\u79cd\u56e0\u7d20\u5e76\u8fdb\u884c\u5168\u9762\u5206\u6790\uff1a<\/span><\/p>\n

    \n
  1. \u5e02\u573a\u7814\u7a76<\/b><\/li>\n<\/ol>\n

    \u4e86\u89e3\u5f53\u524d\u5e02\u573a\u548c\u5ba2\u6237\u884c\u4e3a\u81f3\u5173\u91cd\u8981\u3002 \u5e02\u573a\u8c03\u7814\u6709\u52a9\u4e8e\u786e\u5b9a\u6f5c\u5728\u7684\u589e\u957f\u9886\u57df\uff0c\u5e76\u8861\u91cf\u6bcf\u9879\u6218\u7565\u7684\u53ef\u884c\u6027\u3002<\/span><\/p>\n

      \n
    1. \u8d44\u6e90\u8bc4\u4f30<\/b><\/li>\n<\/ol>\n

      \u516c\u53f8\u9700\u8981\u8bc4\u4f30\u5176\u8d44\u6e90\uff0c\u5305\u62ec\u8d44\u91d1\u3001\u4eba\u529b\u8d44\u672c\u548c\u6280\u672f\uff0c\u4ee5\u786e\u5b9a\u54ea\u79cd\u6218\u7565\u662f\u53ef\u884c\u7684\u3002 \u4f8b\u5982\uff0c\u591a\u6837\u5316\u901a\u5e38\u9700\u8981\u5927\u91cf\u8d44\u6e90\uff0c\u800c\u4e14\u98ce\u9669\u8f83\u9ad8\u3002<\/span><\/p>\n

        \n
      1. \u98ce\u9669\u5206\u6790<\/b><\/li>\n<\/ol>\n

        \u5b89\u7d22\u592b\u77e9\u9635\u7684\u6bcf\u4e2a\u8c61\u9650\u90fd\u6709\u5404\u81ea\u7684\u98ce\u9669\u6c34\u5e73\u3002 \u5e02\u573a\u6e17\u900f\u7684\u98ce\u9669\u76f8\u5bf9\u8f83\u4f4e\uff0c\u800c\u591a\u6837\u5316\u7684\u98ce\u9669\u8f83\u9ad8\u3002 \u516c\u53f8\u5e94\u8bc4\u4f30\u5176\u98ce\u9669\u627f\u53d7\u80fd\u529b\u548c\u7ba1\u7406\u4e0d\u786e\u5b9a\u6027\u7684\u80fd\u529b\u3002<\/span><\/p>\n

          \n
        1. \u7ade\u4e89\u683c\u5c40<\/b><\/li>\n<\/ol>\n

          \u5206\u6790\u7ade\u4e89\u73af\u5883\u81f3\u5173\u91cd\u8981\u3002 \u5e02\u573a\u6e17\u900f\u53ef\u80fd\u6d89\u53ca\u6fc0\u70c8\u7684\u7ade\u4e89\uff0c\u800c\u591a\u6837\u5316\u5219\u53ef\u80fd\u5bfc\u81f4\u8fdb\u5165\u964c\u751f\u7684\u7ade\u4e89\u7a7a\u95f4\u3002<\/span><\/p>\n

            \n
          1. \u4e0e\u6838\u5fc3\u80fd\u529b\u4fdd\u6301\u4e00\u81f4<\/b><\/li>\n<\/ol>\n

            \u516c\u53f8\u5e94\u8bc4\u4f30\u5176\u73b0\u6709\u4f18\u52bf\u548c\u80fd\u529b\u662f\u5426\u4e0e\u6240\u9009\u589e\u957f\u6218\u7565\u76f8\u5339\u914d\u3002 \u5229\u7528\u6838\u5fc3\u7ade\u4e89\u529b\u53ef\u4ee5\u589e\u52a0\u6210\u529f\u7684\u673a\u4f1a\u3002<\/span><\/p>\n

            \u5b89\u7d22\u592b\u77e9\u9635\u6848\u4f8b\u7814\u7a76<\/h2>\n

            \u8ba9\u6211\u4eec\u6765\u770b\u770b\u4e00\u4e9b\u77e5\u540d\u4f01\u4e1a\u662f\u5982\u4f55\u6210\u529f\u8fd0\u7528\u5b89\u7d22\u592b\u77e9\u9635\u7684\uff1a<\/span><\/p>\n