{"id":71007,"date":"2023-11-03T10:45:23","date_gmt":"2023-11-03T14:45:23","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%b2%be%e7%9b%8a%e4%b8%9a%e5%8a%a1%e6%a8%a1%e5%bc%8f%e7%94%bb%e5%b8%83\/"},"modified":"2024-01-30T01:26:26","modified_gmt":"2024-01-30T05:26:26","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e7%b2%be%e7%9b%8a%e4%b8%9a%e5%8a%a1%e6%a8%a1%e5%bc%8f%e7%94%bb%e5%b8%83","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%b2%be%e7%9b%8a%e4%b8%9a%e5%8a%a1%e6%a8%a1%e5%bc%8f%e7%94%bb%e5%b8%83\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7cbe\u76ca\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\uff1f \u5b9a\u4e49\u53ca\u5176\u76ca\u5904"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f\u7cbe\u76ca\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u7cbe\u76ca\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03 &#8220;\u88ab\u5b9a\u4e49\u4e3a\u4e00\u79cd\u53ef\u89c6\u5316\u5de5\u5177\u548c\u6846\u67b6\uff0c\u53ef\u5e2e\u52a9\u4f01\u4e1a\u5bb6\u548c\u5546\u4e1a\u4e13\u4e1a\u4eba\u58eb\u4ee5\u7b80\u6d01\u3001\u7ed3\u6784\u5316\u7684\u683c\u5f0f\u89c4\u5212\u548c\u4ea4\u6d41\u4ed6\u4eec\u7684\u5546\u4e1a\u7406\u5ff5\u3001\u6218\u7565\u548c\u6a21\u5f0f\u3002 \u5b83\u6e90\u4e8e\u4f20\u7edf\u7684 &#8220;\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03&#8221;\uff0c\u7531 Alexander Osterwalder \u548c Yves Pigneur \u5728\u5176\u8457\u4f5c &#8220;\u5546\u4e1a\u6a21\u5f0f\u751f\u6210 &#8220;\u4e2d\u52a0\u4ee5\u63a8\u5e7f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7cbe\u76ca\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u53c8\u79f0 &#8220;\u7cbe\u76ca\u753b\u5e03&#8221;\uff0c\u7531 Ash Maurya \u521b\u5efa\uff0c\u662f\u539f\u59cb\u753b\u5e03\u7684\u7cbe\u7b80\u7248\uff0c\u91cd\u70b9\u66f4\u52a0\u7a81\u51fa\u3002 \u5b83\u7279\u522b\u9002\u5408\u65e8\u5728\u5feb\u901f\u8fed\u4ee3\u548c\u9a8c\u8bc1\u5176\u5546\u4e1a\u7406\u5ff5\u548c\u6218\u7565\u7684\u521d\u521b\u4f01\u4e1a\u548c\u65e9\u671f\u4f01\u4e1a\u3002 \u7cbe\u76ca\u753b\u5e03\u4ee5\u4e00\u9875\u7eb8\u7684\u7b80\u5316\u683c\u5f0f\u5f3a\u8c03\u4e86\u4f01\u4e1a\u6210\u529f\u7684\u5173\u952e\u8981\u7d20\u3002<\/span><\/p>\n<p><b>\u4ee5\u4e0b\u662f\u7cbe\u76ca\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u7684\u4e3b\u8981\u5143\u7d20\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u95ee\u9898\uff1a <\/b><span style=\"font-weight: 400;\">\u8fd9\u4e00\u90e8\u5206\u5b9a\u4e49\u4e86\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u8981\u89e3\u51b3\u7684\u5177\u4f53\u95ee\u9898\u6216\u75db\u70b9\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u89e3\u51b3\u65b9\u6848\uff1a<\/b><span style=\"font-weight: 400;\">\u63cf\u8ff0\u60a8\u7684\u89e3\u51b3\u65b9\u6848\u6216\u4ea7\u54c1\uff0c\u4ee5\u53ca\u5982\u4f55\u89e3\u51b3\u6240\u53d1\u73b0\u7684\u95ee\u9898\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5173\u952e\u6307\u6807\uff1a <\/b><span style=\"font-weight: 400;\">\u6982\u8ff0\u7528\u4e8e\u8861\u91cf\u4f01\u4e1a\u6210\u529f\u4e0e\u5426\u7684\u5173\u952e\u6307\u6807\uff08KPI\uff09\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u72ec\u7279\u4ef7\u503c\u4e3b\u5f20\uff08UVP\uff09\uff1a <\/b><span style=\"font-weight: 400;\">\u89e3\u91ca\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u4e0d\u540c\u4e4b\u5904\uff0c\u4ee5\u53ca\u5ba2\u6237\u9009\u62e9\u4f60\u7684\u539f\u56e0\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e0d\u516c\u5e73\u4f18\u52bf\uff1a<\/b><span style=\"font-weight: 400;\">\u7a81\u51fa\u4efb\u4f55\u4f7f\u4f60\u7684\u4f01\u4e1a\u5177\u6709\u4f18\u52bf\u7684\u7ade\u4e89\u4f18\u52bf\u3001\u77e5\u8bc6\u4ea7\u6743\u6216\u72ec\u7279\u8d44\u6e90\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5ba2\u6237\u7ec6\u5206\uff1a <\/b><span style=\"font-weight: 400;\">\u786e\u5b9a\u76ee\u6807\u5ba2\u6237\u7fa4\uff0c\u5305\u62ec\u4ed6\u4eec\u7684\u7279\u70b9\u548c\u9700\u6c42\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6e20\u9053\uff1a <\/b><span style=\"font-weight: 400;\">\u63cf\u8ff0\u4f60\u5c06\u7528\u6765\u63a5\u89e6\u548c\u670d\u52a1\u5ba2\u6237\u7684\u8425\u9500\u548c\u5206\u9500\u6e20\u9053\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5ba2\u6237\u5173\u7cfb\uff1a<\/b><span style=\"font-weight: 400;\">\u8be6\u7ec6\u8bf4\u660e\u60a8\u8ba1\u5212\u5982\u4f55\u4e0e\u5ba2\u6237\u5efa\u7acb\u548c\u4fdd\u6301\u5173\u7cfb\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6536\u5165\u6d41\uff1a <\/b><span style=\"font-weight: 400;\">\u89e3\u91ca\u60a8\u6253\u7b97\u5982\u4f55\u521b\u6536\u548c\u76c8\u5229\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6210\u672c\u7ed3\u6784\uff1a <\/b><span style=\"font-weight: 400;\">\u5217\u51fa\u4e0e\u4f01\u4e1a\u8fd0\u8425\u76f8\u5173\u7684\u4e3b\u8981\u6210\u672c\u548c\u8d39\u7528\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7cbe\u76ca\u753b\u5e03\u65e8\u5728\u6210\u4e3a\u4e00\u79cd\u52a8\u6001\u5de5\u5177\uff0c\u53ef\u968f\u7740\u4f01\u4e1a\u7684\u53d1\u5c55\u800c\u4e0d\u65ad\u6f14\u53d8\u3002 \u5b83\u7279\u522b\u9002\u7528\u4e8e\u96c6\u601d\u5e7f\u76ca\u3001\u6d4b\u8bd5\u5047\u8bbe\uff0c\u4ee5\u53ca\u6839\u636e\u5ba2\u6237\u53cd\u9988\u548c\u5e02\u573a\u53d8\u5316\u8fdb\u884c\u5feb\u901f\u8c03\u6574\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u603b\u4e4b\uff0c\u7cbe\u76ca\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u662f\u521b\u4e1a\u8005\u548c\u521d\u521b\u4f01\u4e1a\u5398\u6e05\u5546\u4e1a\u7406\u5ff5\u3001\u5728\u56e2\u961f\u6210\u5458\u4e4b\u95f4\u8fbe\u6210\u5171\u8bc6\u3001\u8c03\u6574\u6218\u7565\u4ee5\u9ad8\u6548\u5e94\u5bf9\u5546\u4e1a\u4e16\u754c\u6311\u6218\u7684\u91cd\u8981\u5de5\u5177\u3002<\/span><\/p>\n<p><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a href=\"https:\/\/ideascale.com\/blog\/lean-canvas-vs-business-model-canvas\/\">\u7cbe\u76ca\u753b\u5e03\u300b\u4e0e\u300a\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03<\/a><\/b><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u7cbe\u76ca\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u7684 15 \u9879\u4f18\u52bf<\/h2>\n<p><span style=\"font-weight: 400;\">\u7cbe\u76ca\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u4e3a\u4f01\u4e1a\u5bb6\u3001\u521d\u521b\u4f01\u4e1a\u548c\u5e0c\u671b\u5236\u5b9a\u548c\u5b8c\u5584\u5176\u5546\u4e1a\u6218\u7565\u7684\u7ec4\u7ec7\u5e26\u6765\u4e86\u8bf8\u591a\u76ca\u5904\u3002 \u5176\u4e2d\u4e00\u4e9b\u4e3b\u8981\u4f18\u52bf\u5305\u62ec<\/span><\/p>\n<ol>\n<li><b> \u7b80\u7ea6<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u7cbe\u76ca\u753b\u5e03\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7b80\u5355\u660e\u4e86\u7684\u5355\u9875\u6846\u67b6\uff0c\u63d0\u70bc\u51fa\u4e86\u5546\u4e1a\u6a21\u5f0f\u7684\u57fa\u672c\u7ec4\u6210\u90e8\u5206\u3002 \u8fd9\u79cd\u7b80\u6d01\u6027\u4f7f\u5176\u6613\u4e8e\u7406\u89e3\u5e76\u4e0e\u56e2\u961f\u6210\u5458\u3001\u5229\u76ca\u76f8\u5173\u8005\u548c\u6295\u8d44\u8005\u6c9f\u901a\u3002<\/span><\/p>\n<ol start=\"2\">\n<li><b> \u805a\u7126<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u5b83\u9f13\u52b1\u521b\u4e1a\u8005\u5c06\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u5546\u4e1a\u6a21\u5f0f\u7684\u5173\u952e\u65b9\u9762\uff0c\u5e2e\u52a9\u521b\u4e1a\u8005\u4f18\u5148\u8003\u8651\u771f\u6b63\u91cd\u8981\u7684\u4e8b\u60c5\uff0c\u907f\u514d\u5206\u5fc3\u3002<\/span><\/p>\n<ol start=\"3\">\n<li><b> \u8fed\u4ee3\u548c\u654f\u6377<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 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