{"id":70948,"date":"2023-09-08T07:57:24","date_gmt":"2023-09-08T11:57:24","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e7%bb%86%e5%88%86\/"},"modified":"2024-01-29T07:53:14","modified_gmt":"2024-01-29T11:53:14","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e7%bb%86%e5%88%86","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e7%bb%86%e5%88%86\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5ba2\u6237\u7ec6\u5206\uff1f \u5b9a\u4e49\u3001\u6a21\u578b\u3001\u5206\u6790\u3001\u7b56\u7565\u548c\u793a\u4f8b"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Customer_Segmentation\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f\u5ba2\u6237\u7ec6\u5206\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u5ba2\u6237\u7ec6\u5206\u88ab\u5b9a\u4e49\u4e3a\u4e00\u79cd\u8425\u9500\u7b56\u7565\uff0c\u5373\u6839\u636e\u7279\u5b9a\u6807\u51c6\u6216\u7279\u5f81\u5c06\u516c\u53f8\u7684\u76ee\u6807\u5e02\u573a\u5212\u5206\u4e3a\u4e0d\u540c\u7684\u7fa4\u4f53\u6216\u7ec6\u5206\u5e02\u573a\u3002 \u5ba2\u6237\u7ec6\u5206\u7684\u76ee\u7684\u662f\u66f4\u597d\u5730\u4e86\u89e3\u548c\u6ee1\u8db3\u4e0d\u540c\u5ba2\u6237\u7fa4\u4f53\u7684\u4e0d\u540c\u9700\u6c42\u548c\u504f\u597d\u3002 \u901a\u8fc7\u4e3a\u8fd9\u4e9b\u7ec6\u5206\u5e02\u573a\u91cf\u8eab\u5b9a\u5236\u4ea7\u54c1\u3001\u670d\u52a1\u548c\u8425\u9500\u6d3b\u52a8\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u589e\u52a0\u9500\u552e\u989d\uff0c\u5e76\u63d0\u9ad8\u6574\u4f53\u8425\u9500\u6548\u7387\u3002<\/span><\/p>\n<p><b>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u7528\u4e8e\u5ba2\u6237\u7ec6\u5206\u7684\u5e38\u7528\u6807\u51c6\u6216\u7279\u5f81\uff1a<\/b><\/p>\n<ul>\n<li><b>\u4eba\u53e3\u7ec6\u5206\uff1a<\/b><span style=\"font-weight: 400;\">\u8fd9\u5305\u62ec\u6839\u636e\u5e74\u9f84\u3001\u6027\u522b\u3001\u6536\u5165\u3001\u6559\u80b2\u7a0b\u5ea6\u3001\u5a5a\u59fb\u72b6\u51b5\u548c\u804c\u4e1a\u7b49\u4eba\u53e3\u7edf\u8ba1\u56e0\u7d20\u5bf9\u5ba2\u6237\u8fdb\u884c\u5206\u7c7b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5730\u57df\u7ec6\u5206\uff1a<\/b><span style=\"font-weight: 400;\"> \u5ba2\u6237\u6309\u5176\u6240\u5728\u4f4d\u7f6e\u5206\u7ec4\uff0c\u5982\u56fd\u5bb6\u3001\u5730\u533a\u3001\u57ce\u5e02\u6216\u90ae\u653f\u7f16\u7801\u3002 \u5730\u57df\u7ec6\u5206\u5bf9\u4e8e\u63d0\u4f9b\u7279\u5b9a\u5730\u70b9\u4ea7\u54c1\u6216\u8425\u9500\u6218\u7565\u7684\u4f01\u4e1a\u5c24\u5176\u6709\u7528\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5fc3\u7406\u7ec6\u5206  <\/b><span style=\"font-weight: 400;\">\u8fd9\u91cd\u70b9\u5173\u6ce8\u5ba2\u6237\u7684\u751f\u6d3b\u65b9\u5f0f\u3001\u4ef7\u503c\u89c2\u3001\u4fe1\u4ef0\u3001\u6001\u5ea6\u548c\u5174\u8da3\u3002 \u5b83\u6709\u52a9\u4e8e\u4e86\u89e3\u5f71\u54cd\u8d2d\u4e70\u51b3\u7b56\u7684\u5fc3\u7406\u56e0\u7d20\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u884c\u4e3a\u7ec6\u5206\uff1a<\/b><span style=\"font-weight: 400;\"> \u6839\u636e\u5ba2\u6237\u7684\u884c\u4e3a\uff0c\u5305\u62ec\u8d2d\u4e70\u5386\u53f2\u3001\u54c1\u724c\u5fe0\u8bda\u5ea6\u3001\u4ea7\u54c1\u4f7f\u7528\u60c5\u51b5\u548c\u8d2d\u4e70\u9891\u7387\uff0c\u5bf9\u5ba2\u6237\u8fdb\u884c\u5206\u7c7b\u3002 \u8fd9\u6709\u52a9\u4e8e\u4f01\u4e1a\u6839\u636e\u5ba2\u6237\u65c5\u7a0b\u7684\u4e0d\u540c\u9636\u6bb5\u8c03\u6574\u8425\u9500\u5de5\u4f5c\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u793e\u4f1a\u7ecf\u6d4e\u5206\u7c7b\uff1a  <\/b><span style=\"font-weight: 400;\">\u8fd9\u5305\u62ec\u8003\u8651\u793e\u4f1a\u9636\u5c42\u3001\u793e\u4f1a\u5730\u4f4d\u548c\u6587\u5316\u80cc\u666f\u7b49\u56e0\u7d20\u6765\u7ec6\u5206\u5ba2\u6237\u3002 \u8fd9\u5bf9\u4e8e\u63d0\u4f9b\u5962\u4f88\u54c1\u6216\u7279\u5b9a\u6587\u5316\u4ea7\u54c1\u7684\u4f01\u4e1a\u5c24\u4e3a\u91cd\u8981\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6548\u76ca\u7ec6\u5206\uff1a  <\/b><span style=\"font-weight: 400;\">\u6839\u636e\u5ba2\u6237\u4ece\u4ea7\u54c1\u6216\u670d\u52a1\u4e2d\u5bfb\u6c42\u7684\u5177\u4f53\u5229\u76ca\u6216\u89e3\u51b3\u65b9\u6848\u5bf9\u5ba2\u6237\u8fdb\u884c\u5206\u7ec4\u3002 \u8fd9\u79cd\u65b9\u6cd5\u6709\u52a9\u4e8e\u521b\u5efa\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u4fe1\u606f\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5ba2\u6237\u751f\u547d\u5468\u671f\u9636\u6bb5\uff1a<\/b><span style=\"font-weight: 400;\">\u53ef\u6839\u636e\u5ba2\u6237\u4e0e\u516c\u53f8\u5173\u7cfb\u7684\u4e0d\u540c\u9636\u6bb5\u5bf9\u5176\u8fdb\u884c\u7ec6\u5206\uff0c\u5982\u65b0\u5ba2\u6237\u3001\u5fe0\u8bda\u5ba2\u6237\u6216\u6d41\u5931\u5ba2\u6237\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4f7f\u7528\u6a21\u5f0f\uff1a<\/b><span style=\"font-weight: 400;\">\u6839\u636e\u5ba2\u6237\u4f7f\u7528\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u9891\u7387\u548c\u65b9\u5f0f\u5bf9\u5176\u8fdb\u884c\u7ec6\u5206\uff0c\u6709\u52a9\u4e8e\u5b9a\u5236\u633d\u7559\u7b56\u7565\u6216\u8ffd\u52a0\u9500\u552e\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8d2d\u4e70\u610f\u5411\uff1a  <\/b><span style=\"font-weight: 400;\">\u53ef\u4ee5\u6839\u636e\u5ba2\u6237\u5728\u8fd1\u671f\u5185\u8fdb\u884c\u8d2d\u4e70\u7684\u53ef\u80fd\u6027\u5bf9\u5176\u8fdb\u884c\u5212\u5206\u3002 \u8fd9\u5bf9\u4e8e\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u548c\u4ee5\u8f6c\u6362\u4e3a\u91cd\u70b9\u7684\u8425\u9500\u975e\u5e38\u6709\u4ef7\u503c\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4e00\u65e6\u786e\u5b9a\u4e86\u5ba2\u6237\u7fa4\uff0c\u4f01\u4e1a\u5c31\u53ef\u4ee5\u4e3a\u6bcf\u4e2a\u5ba2\u6237\u7fa4\u91cf\u8eab\u5b9a\u5236\u8425\u9500\u6d3b\u52a8\u3001\u4ea7\u54c1\u4f9b\u5e94\u548c\u5ba2\u6237\u4f53\u9a8c\u3002 \u8fd9\u79cd\u65b9\u6cd5\u53ef\u4ee5\u5b9e\u73b0\u66f4\u6709\u6548\u7684\u6c9f\u901a\u548c\u53c2\u4e0e\uff0c\u6700\u7ec8\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u4fc3\u8fdb\u4e1a\u52a1\u589e\u957f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5ba2\u6237\u7ec6\u5206\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\uff0c\u56e0\u4e3a\u5ba2\u6237\u7684\u504f\u597d\u548c\u884c\u4e3a\u53ef\u80fd\u4f1a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u6539\u53d8\u3002 \u5b9a\u671f\u5206\u6790\u548c\u66f4\u65b0\u7ec6\u5206\u5e02\u573a\u53ef\u786e\u4fdd\u4f01\u4e1a\u59cb\u7ec8\u5bf9\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u52a8\u6001\u505a\u51fa\u53cd\u5e94\u3002<\/span><\/p>\n<h2 id=\"toc_Customer_Segmentation_Models\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5ba2\u6237\u7ec6\u5206\u6a21\u578b<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58672 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1-600x739.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1-600x739.jpg\" alt=\"\u5ba2\u6237\u7ec6\u5206\u6a21\u578b\" width=\"600\" height=\"739\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27739%27%20viewBox%3D%270%200%20600%20739%27%3E%3Crect%20width%3D%27600%27%20height%3D%27739%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1-200x246.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1-243x300.jpg 243w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1-400x493.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1-600x739.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4f01\u4e1a\u53ef\u4ee5\u4f7f\u7528\u591a\u79cd\u5ba2\u6237\u7ec6\u5206\u6a21\u578b\u548c\u6280\u672f\uff0c\u5c06\u5ba2\u6237\u7fa4\u5212\u5206\u4e3a\u6709\u610f\u4e49\u7684\u7ec6\u5206\u5e02\u573a\u3002 \u7ec6\u5206\u6a21\u578b\u7684\u9009\u62e9\u53d6\u51b3\u4e8e\u4f01\u4e1a\u7684\u5177\u4f53\u76ee\u6807\u3001\u884c\u4e1a\u548c\u53ef\u7528\u6570\u636e\u3002 \u4ee5\u4e0b\u662f\u51e0\u79cd\u6d41\u884c\u7684\u5ba2\u6237\u7ec6\u5206\u6a21\u578b\uff1a<\/span><\/p>\n<p><b>1.\u4eba\u53e3\u7ec6\u5206\uff1a  <\/b><span style=\"font-weight: 400;\">\u6839\u636e\u5e74\u9f84\u3001\u6027\u522b\u3001\u6536\u5165\u3001\u6559\u80b2\u7a0b\u5ea6\u3001\u5a5a\u59fb\u72b6\u51b5\u548c\u804c\u4e1a\u7b49\u4eba\u53e3\u7279\u5f81\u5bf9\u5ba2\u6237\u8fdb\u884c\u5212\u5206\u3002 \u8fd9\u79cd\u6a21\u5f0f\u76f8\u5bf9\u7b80\u5355\uff0c\u5e7f\u6cdb\u5e94\u7528\u4e8e\u5404\u79cd\u8425\u9500\u6218\u7565\u3002<\/span><\/p>\n<p><b>2.\u5730\u57df\u7ec6\u5206\uff1a  <\/b><span style=\"font-weight: 400;\">\u6839\u636e\u5ba2\u6237\u7684\u5730\u7406\u4f4d\u7f6e\uff0c\u5982\u56fd\u5bb6\u3001\u5730\u533a\u3001\u57ce\u5e02\u6216\u6c14\u5019\u533a\uff0c\u5bf9\u5ba2\u6237\u8fdb\u884c\u7ec6\u5206\u3002 \u5bf9\u4e8e\u63d0\u4f9b\u7279\u5b9a\u5730\u70b9\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u4e00\u70b9\u5c24\u4e3a\u91cd\u8981\u3002<\/span><\/p>\n<p><b>3.\u5fc3\u7406\u7ec6\u5206\uff1a  <\/b><span style=\"font-weight: 400;\">\u5173\u6ce8\u5ba2\u6237\u7684\u751f\u6d3b\u65b9\u5f0f\u3001\u4ef7\u503c\u89c2\u3001\u4fe1\u4ef0\u3001\u6001\u5ea6\u548c\u5174\u8da3\u3002 \u8be5\u6a21\u578b\u6709\u52a9\u4e8e\u4e86\u89e3\u5f71\u54cd\u8d2d\u4e70\u51b3\u7b56\u7684\u5fc3\u7406\u56e0\u7d20\u3002 \u8c03\u67e5\u548c\u4e2a\u6027\u8bc4\u4f30\u7b49\u5de5\u5177\u53ef\u7528\u4e8e\u8fd9\u79cd\u7ec6\u5206\u3002<\/span><\/p>\n<p><b>4.\u884c\u4e3a\u7ec6\u5206\uff1a  <\/b><span style=\"font-weight: 400;\">\u6839\u636e\u5ba2\u6237\u7684\u884c\u4e3a\u548c\u884c\u52a8\uff0c\u5982\u8d2d\u4e70\u5386\u53f2\u3001\u54c1\u724c\u5fe0\u8bda\u5ea6\u3001\u4ea7\u54c1\u4f7f\u7528\u60c5\u51b5\u4ee5\u53ca\u4e0e\u516c\u53f8\u4e92\u52a8\u7684\u9891\u7387\uff0c\u5bf9\u5ba2\u6237\u8fdb\u884c\u5206\u7ec4\u3002 \u8fd9\u79cd\u6a21\u5f0f\u901a\u5e38\u7528\u4e8e\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u548c\u633d\u7559\u6218\u7565\u3002<\/span><\/p>\n<p><b>5.RFM \u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\"> \u4ee3\u8868\u91cd\u590d\u6027\u3001\u9891\u7387\u548c\u8d27\u5e01\u4ef7\u503c\u3002 \u8fd9\u79cd\u6a21\u5f0f\u6839\u636e\u5ba2\u6237\u6700\u8fd1\u7684\u8d2d\u7269\u65f6\u95f4\u3001\u8d2d\u7269\u9891\u7387\u548c\u6d88\u8d39\u91d1\u989d\u5bf9\u5ba2\u6237\u8fdb\u884c\u7ec6\u5206\u3002 \u5b83\u5bf9\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u5c24\u5176\u6709\u7528\u3002<\/span><\/p>\n<p><b>6.\u5ba2\u6237\u751f\u547d\u5468\u671f\u9636\u6bb5\uff1a  <\/b><span style=\"font-weight: 400;\">\u6839\u636e\u5ba2\u6237\u4e0e\u516c\u53f8\u7684\u5173\u7cfb\uff0c\u5305\u62ec\u65b0\u5ba2\u6237\u3001\u5fe0\u8bda\u5ba2\u6237\u3001\u4f11\u7720\u5ba2\u6237\u548c\u6d41\u5931\u5ba2\u6237\uff0c\u5bf9\u5ba2\u6237\u8fdb\u884c\u7ec6\u5206\u3002 \u8fd9\u6709\u52a9\u4e8e\u6839\u636e\u5ba2\u6237\u65c5\u7a0b\u7684\u6bcf\u4e2a\u9636\u6bb5\u8c03\u6574\u8425\u9500\u5de5\u4f5c\u3002<\/span><\/p>\n<p><b>7.\u57fa\u4e8e\u4ef7\u503c\u7684\u7ec6\u5206\uff1a<\/b><span style=\"font-weight: 400;\"> \u6839\u636e\u5ba2\u6237\u7684\u7ec8\u8eab\u4ef7\u503c\uff08LTV\uff09\u6216\u672a\u6765\u6f5c\u5728\u4ef7\u503c\u5c06\u5ba2\u6237\u5212\u5206\u4e3a\u4e0d\u540c\u7684\u7ec6\u5206\u5e02\u573a\u3002 \u9ad8\u4ef7\u503c\u5ba2\u6237\u53ef\u83b7\u5f97\u72ec\u5bb6\u4f18\u60e0\u548c\u4e2a\u6027\u5316\u5173\u6ce8\u3002<\/span><\/p>\n<p><b>8.\u6548\u76ca\u7ec6\u5206\uff1a  <\/b><span style=\"font-weight: 400;\">\u4ee5\u5ba2\u6237\u5e0c\u671b\u4ece\u4ea7\u54c1\u6216\u670d\u52a1\u4e2d\u83b7\u5f97\u7684\u7279\u5b9a\u4f18\u52bf\u6216\u89e3\u51b3\u65b9\u6848\u4e3a\u4e2d\u5fc3\u3002 \u8fd9\u79cd\u6a21\u5f0f\u6709\u52a9\u4e8e\u521b\u5efa\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u4fe1\u606f\uff0c\u7a81\u51fa\u6700\u76f8\u5173\u7684\u4f18\u52bf\u3002<\/span><\/p>\n<p><b>9.\u805a\u7c7b\u5206\u6790\uff1a  <\/b><span style=\"font-weight: 400;\">\u6839\u636e\u5ba2\u6237\u8d2d\u4e70\u884c\u4e3a\u3001\u504f\u597d\u6216\u5176\u4ed6\u76f8\u5173\u53d8\u91cf\u7684\u76f8\u4f3c\u6027\uff0c\u4f7f\u7528\u7edf\u8ba1\u6280\u672f\u5bf9\u5ba2\u6237\u8fdb\u884c\u5206\u7ec4\u3002 \u8fd9\u662f\u4e00\u79cd\u65e0\u76d1\u7763\u5b66\u4e60\u65b9\u6cd5\uff0c\u80fd\u53d1\u73b0\u6570\u636e\u4e2d\u7684\u81ea\u7136\u6a21\u5f0f\u3002<\/span><\/p>\n<p><b>10.\u673a\u5668\u5b66\u4e60\u548c\u9884\u6d4b\u6027\u5206\u5272\uff1a  <\/b><span style=\"font-weight: 400;\">\u5229\u7528\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u5206\u6790\u5927\u578b\u6570\u636e\u96c6\uff0c\u8bc6\u522b\u5ba2\u6237\u884c\u4e3a\u4e2d\u9690\u85cf\u7684\u6a21\u5f0f\u548c\u8d8b\u52bf\u3002 \u8fd9\u79cd\u65b9\u6cd5\u53ef\u4ee5\u53d1\u73b0\u66f4\u52a0\u590d\u6742\u548c\u52a8\u6001\u7684\u7ec6\u5206\u5e02\u573a\u3002<\/span><\/p>\n<p><b>11.\u5ba2\u6237\u89d2\u8272\uff1a<\/b><span style=\"font-weight: 400;\"> \u5305\u62ec\u865a\u6784\u4e0d\u540c\u7ec6\u5206\u5e02\u573a\u4e2d\u7684\u5178\u578b\u5ba2\u6237\u3002 Personas \u4ee5\u771f\u5b9e\u6570\u636e\u4e3a\u57fa\u7840\uff0c\u6709\u52a9\u4e8e\u8425\u9500\u56e2\u961f\u5c06\u5ba2\u6237\u7ec6\u5206\u5e02\u573a\u4eba\u6027\u5316\u548c\u53ef\u89c6\u5316\u3002<\/span><\/p>\n<p><b>12.\u6df7\u5408\u5206\u5272\uff1a<\/b><span style=\"font-weight: 400;\"> \u7ed3\u5408\u591a\u79cd\u7ec6\u5206\u6a21\u578b\uff0c\u521b\u5efa\u66f4\u5168\u9762\u7684\u5ba2\u6237\u89c6\u56fe\u3002 \u4f8b\u5982\uff0c\u5c06\u4eba\u53e3\u3001\u884c\u4e3a\u548c\u5fc3\u7406\u6570\u636e\u7ed3\u5408\u8d77\u6765\uff0c\u521b\u5efa\u6781\u5177\u9488\u5bf9\u6027\u7684\u7ec6\u5206\u5e02\u573a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5b9e\u65bd\u5ba2\u6237\u7ec6\u5206\u6a21\u578b\u65f6\uff0c\u6709\u6548\u6536\u96c6\u548c\u5206\u6790\u76f8\u5173\u6570\u636e\u81f3\u5173\u91cd\u8981\u3002 \u6b64\u5916\uff0c\u968f\u7740\u5ba2\u6237\u504f\u597d\u548c\u884c\u4e3a\u7684\u4e0d\u65ad\u53d8\u5316\uff0c\u5b9a\u671f\u66f4\u65b0\u548c\u5b8c\u5584\u7ec6\u5206\u6a21\u578b\u5bf9\u786e\u4fdd\u5176\u6301\u7eed\u76f8\u5173\u6027\u548c\u51c6\u786e\u6027\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/\" rel=\"noopener\">\u4ec0\u4e48\u662f\u5ba2\u6237\u53cd\u9988\u5206\u6790\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Customer_Segmentation_Analysis\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">13 \u5927\u5ba2\u6237\u7ec6\u5206\u5206\u6790<\/h2>\n<p><span style=\"font-weight: 400;\">\u5ba2\u6237\u7ec6\u5206\u5206\u6790\u662f\u7814\u7a76\u548c\u4e86\u89e3\u76ee\u6807\u5e02\u573a\u4e2d\u4e0d\u540c\u5ba2\u6237\u7fa4\u4f53\u7684\u7279\u5f81\u3001\u884c\u4e3a\u548c\u504f\u597d\u7684\u8fc7\u7a0b\u3002 \u8fd9\u9879\u5206\u6790\u7684\u76ee\u7684\u662f\u83b7\u5f97\u80fd\u4e3a\u8425\u9500\u6218\u7565\u3001\u4ea7\u54c1\u5f00\u53d1\u548c\u5ba2\u6237\u53c2\u4e0e\u7b56\u7565\u63d0\u4f9b\u53c2\u8003\u7684\u89c1\u89e3\u3002 \u4ee5\u4e0b\u662f\u8fdb\u884c\u5ba2\u6237\u7ec6\u5206\u5206\u6790\u7684\u5206\u6b65\u6307\u5357\uff1a<\/span><\/p>\n<p><b>1.\u786e\u5b9a\u76ee\u6807<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u660e\u786e\u63d0\u51fa\u7ec6\u5206\u5206\u6790\u7684\u76ee\u6807\u3002 \u60a8\u5e0c\u671b\u83b7\u5f97\u54ea\u4e9b\u5177\u4f53\u4fe1\u606f\u6216\u7406\u89e3\uff1f \u60a8\u7684\u76ee\u6807\u662f\u589e\u52a0\u9500\u552e\u989d\u3001\u63d0\u9ad8\u5ba2\u6237\u5fe0\u8bda\u5ea6\uff0c\u8fd8\u662f\u66f4\u6709\u6548\u5730\u5b9a\u5236\u8425\u9500\u4fe1\u606f\uff1f<\/span><\/p>\n<p><b>2.\u6570\u636e\u6536\u96c6<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6536\u96c6\u5ba2\u6237\u7684\u76f8\u5173\u6570\u636e\u3002 \u8fd9\u4e9b\u6570\u636e\u6709\u591a\u79cd\u6765\u6e90\uff0c\u5305\u62ec\u5ba2\u6237\u8c03\u67e5\u3001\u4ea4\u6613\u8bb0\u5f55\u3001\u7f51\u7ad9\u5206\u6790\u3001\u793e\u4ea4\u5a92\u4f53\u6d1e\u5bdf\u548c\u5ba2\u6237\u652f\u6301\u4e92\u52a8\u3002 \u6570\u636e\u5e94\u5305\u62ec\u4eba\u53e3\u548c\u884c\u4e3a\u4fe1\u606f\u3002<\/span><\/p>\n<p><b>3.\u6570\u636e\u6e05\u7406\u548c\u9884\u5904\u7406<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6e05\u7406\u548c\u51c6\u5907\u5206\u6790\u6570\u636e\u3002 \u8fd9\u5305\u62ec\u5220\u9664\u91cd\u590d\u6570\u636e\u3001\u5904\u7406\u7f3a\u5931\u503c\u4ee5\u53ca\u7edf\u4e00\u6570\u636e\u683c\u5f0f\u3002 \u786e\u4fdd\u6570\u636e\u7684\u51c6\u786e\u6027\u548c\u4e00\u81f4\u6027\u3002<\/span><\/p>\n<p><b>4.\u9009\u62e9\u7ec6\u5206\u53d8\u91cf<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u51b3\u5b9a\u4f7f\u7528\u54ea\u4e9b\u53d8\u91cf\u8fdb\u884c\u7ec6\u5206\u3002 \u5e38\u89c1\u53d8\u91cf\u5305\u62ec\u5e74\u9f84\u3001\u6027\u522b\u3001\u5730\u70b9\u3001\u8d2d\u4e70\u5386\u53f2\u3001\u7f51\u7ad9\u884c\u4e3a\u548c\u5ba2\u6237\u504f\u597d\u3002 \u8fd9\u4e9b\u53d8\u91cf\u5e94\u4e0e\u60a8\u7684\u7ec6\u5206\u76ee\u6807\u76f8\u4e00\u81f4\u3002<\/span><\/p>\n<p><b>5.\u5206\u5272\u65b9\u6cd5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u9009\u62e9\u8981\u4f7f\u7528\u7684\u5206\u5272\u65b9\u6cd5\u6216\u7b97\u6cd5\u3002 \u5e38\u89c1\u7684\u6280\u672f\u5305\u62ec K \u5747\u503c\u805a\u7c7b\u3001\u5206\u5c42\u805a\u7c7b\u4ee5\u53ca\u51b3\u7b56\u6811\u6216\u795e\u7ecf\u7f51\u7edc\u7b49\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u3002 \u9009\u62e9\u53d6\u51b3\u4e8e\u6570\u636e\u7684\u590d\u6742\u7a0b\u5ea6\u548c\u6240\u9700\u7684\u7ec6\u5206\u7c92\u5ea6\u3002<\/span><\/p>\n<p><b>6.\u5206\u6bb5\u8fc7\u7a0b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5c06\u9009\u5b9a\u7684\u7ec6\u5206\u65b9\u6cd5\u5e94\u7528\u4e8e\u6570\u636e\u96c6\uff0c\u5c06\u5ba2\u6237\u5212\u5206\u4e3a\u4e0d\u540c\u7684\u7fa4\u4f53\u3002 \u6839\u636e\u6240\u9009\u53d8\u91cf\uff0c\u6bcf\u4e2a\u5ba2\u6237\u90fd\u5e94\u5c5e\u4e8e\u4e00\u4e2a\u4e3b\u8981\u7ec6\u5206\u5e02\u573a\u3002<\/span><\/p>\n<p><b>7.\u8f6e\u5ed3\u5206\u6bb5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65e6\u786e\u5b9a\u4e86\u7ec6\u5206\u5e02\u573a\uff0c\u5c31\u8981\u901a\u8fc7\u7814\u7a76\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u7684\u5173\u952e\u7279\u5f81\u548c\u884c\u4e3a\u6765\u5bf9\u5176\u8fdb\u884c\u5256\u6790\u3002 \u4e3a\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u521b\u5efa\u5ba2\u6237\u89d2\u8272\uff0c\u4f7f\u5176\u4eba\u6027\u5316\u548c\u53ef\u89c6\u5316\u3002<\/span><\/p>\n<p><b>8.\u7edf\u8ba1\u5206\u6790<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8fdb\u884c\u7edf\u8ba1\u5206\u6790\uff0c\u627e\u51fa\u5404\u7ec6\u5206\u5e02\u573a\u4e4b\u95f4\u7684\u663e\u8457\u5dee\u5f02\u3002 \u8fd9\u53ef\u80fd\u6d89\u53ca\u5047\u8bbe\u68c0\u9a8c\u3001\u56de\u5f52\u5206\u6790\u6216\u5176\u4ed6\u7edf\u8ba1\u68c0\u9a8c\uff0c\u4ee5\u4e86\u89e3\u5728\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u4e2d\u54ea\u4e9b\u56e0\u7d20\u6700\u6709\u5f71\u54cd\u529b\u3002<\/span><\/p>\n<p><b>9.\u5206\u6bb5\u9a8c\u8bc1<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u9a8c\u8bc1\u60a8\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u786e\u4fdd\u5b83\u4eec\u6709\u610f\u4e49\u4e14\u53ef\u64cd\u4f5c\u3002 \u8bc4\u4f30\u5b83\u4eec\u662f\u5426\u4e0e\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u76f8\u4e00\u81f4\uff0c\u662f\u5426\u80fd\u6709\u6548\u9501\u5b9a\u76ee\u6807\u3002<\/span><\/p>\n<p><b>10.\u6218\u7565\u5236\u5b9a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u636e\u4ece\u5206\u6790\u4e2d\u83b7\u5f97\u7684\u6d1e\u5bdf\u529b\uff0c\u4e3a\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u91cf\u8eab\u5b9a\u5236\u8425\u9500\u6218\u7565\u3001\u4ea7\u54c1\u4f9b\u5e94\u548c\u6c9f\u901a\u8ba1\u5212\u3002 \u786e\u5b9a\u54ea\u4e9b\u4ea7\u54c1\u6216\u670d\u52a1\u5bf9\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u6700\u6709\u5438\u5f15\u529b\uff0c\u4ee5\u53ca\u5982\u4f55\u6709\u6548\u5730\u63a5\u89e6\u4ed6\u4eec\u3002<\/span><\/p>\n<p><b>11.\u5b9e\u65bd<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u4e3a\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u5b9a\u5236\u8425\u9500\u6d3b\u52a8\u3001\u4fe1\u606f\u548c\u4ea7\u54c1\u529f\u80fd\uff0c\u5c06\u60a8\u7684\u6218\u7565\u4ed8\u8bf8\u884c\u52a8\u3002 \u5bc6\u5207\u76d1\u6d4b\u8fd9\u4e9b\u5de5\u4f5c\u7684\u7ee9\u6548\u3002<\/span><\/p>\n<p><b>12.\u8bc4\u4f30\u548c\u8fed\u4ee3<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u65ad\u8bc4\u4f30\u7ec6\u5206\u7b56\u7565\u7684\u6709\u6548\u6027\u3002 \u5206\u6790\u5bf9\u8f6c\u6362\u7387\u3001\u5ba2\u6237\u4fdd\u7559\u7387\u548c\u6536\u5165\u7b49\u5173\u952e\u7ee9\u6548\u6307\u6807\u7684\u5f71\u54cd\u3002 \u6839\u636e\u9700\u8981\u8fdb\u884c\u8c03\u6574\u548c\u6539\u8fdb\u3002<\/span><\/p>\n<p><b>13.\u6570\u636e\u9690\u79c1\u4e0e\u5408\u89c4<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u786e\u4fdd\u60a8\u7684\u6570\u636e\u6536\u96c6\u548c\u5206\u6790\u5b9e\u8df5\u7b26\u5408\u76f8\u5173\u6570\u636e\u9690\u79c1\u6cd5\u89c4\uff0c\u5982 GDPR \u6216 CCPA\uff0c\u4ee5\u4fdd\u62a4\u5ba2\u6237\u6570\u636e\u548c\u9690\u79c1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5ba2\u6237\u7ec6\u5206\u5206\u6790\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\uff0c\u56e0\u4e3a\u5ba2\u6237\u7684\u884c\u4e3a\u548c\u504f\u597d\u4f1a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u6539\u53d8\u3002 \u6839\u636e\u65b0\u6570\u636e\u548c\u5e02\u573a\u52a8\u6001\u5b9a\u671f\u66f4\u65b0\u548c\u5b8c\u5584\u7ec6\u5206\u5e02\u573a\u5bf9\u4e8e\u4fdd\u6301\u7ec6\u5206\u5e02\u573a\u6218\u7565\u7684\u6709\u6548\u6027\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"{'2':1065473,'3':,'12':0,'17':1,'23':1}\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\" rel=\"noopener\">\u4ec0\u4e48\u662f\u5ba2\u6237\u53cd\u9988\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Customer_Segmentation_Strategy\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">13 \u6700\u4f73\u5ba2\u6237\u7ec6\u5206\u7b56\u7565<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58673 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2-600x406.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2-600x406.jpg\" alt=\"\u6700\u4f73\u5ba2\u6237\u7ec6\u5206\u6218\u7565\" width=\"600\" height=\"406\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27406%27%20viewBox%3D%270%200%20600%20406%27%3E%3Crect%20width%3D%27600%27%20height%3D%27406%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2-200x135.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2-300x203.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2-400x271.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2-600x406.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Segmentation-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5236\u5b9a\u5ba2\u6237\u7ec6\u5206\u6218\u7565\u5bf9\u4e8e\u4f01\u4e1a\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u548c\u6709\u6548\u8c03\u6574\u8425\u9500\u5de5\u4f5c\u81f3\u5173\u91cd\u8981\u3002 \u4ee5\u4e0b\u662f\u521b\u5efa\u5ba2\u6237\u7ec6\u5206\u6218\u7565\u7684\u5206\u6b65\u6307\u5357\uff1a<\/span><\/p>\n<ul>\n<li><b>\u786e\u5b9a\u76ee\u6807\uff1a  <\/b><span style=\"font-weight: 400;\">\u660e\u786e\u5217\u51fa\u5ba2\u6237\u7ec6\u5206\u6218\u7565\u7684\u76ee\u6807\u548c\u76ee\u7684\u3002 \u60a8\u662f\u5426\u5e0c\u671b\u589e\u52a0\u9500\u552e\u989d\u3001\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u3001\u52a0\u5f3a\u4ea7\u54c1\u5f00\u53d1\u6216\u4f18\u5316\u8425\u9500\u5de5\u4f5c\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6570\u636e\u6536\u96c6\u4e0e\u5206\u6790\uff1a <\/b><span style=\"font-weight: 400;\">\u4ece\u4eba\u53e3\u7edf\u8ba1\u3001\u8d2d\u4e70\u5386\u53f2\u3001\u7f51\u7ad9\u884c\u4e3a\u3001\u8c03\u67e5\u548c\u793e\u4ea4\u5a92\u4f53\u4e92\u52a8\u7b49\u5404\u79cd\u6765\u6e90\u6536\u96c6\u76f8\u5173\u5ba2\u6237\u6570\u636e\u3002 <\/span> <span style=\"font-weight: 400;\">\u5206\u6790\u6536\u96c6\u5230\u7684\u6570\u636e\uff0c\u4ee5\u786e\u5b9a\u6a21\u5f0f\u3001\u8d8b\u52bf\u548c\u89c1\u89e3\u3002 \u5229\u7528\u6570\u636e\u5206\u6790\u5de5\u5177\u548c\u6280\u672f\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u7fa4\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5206\u6bb5\u53d8\u91cf\u9009\u62e9\uff1a  <\/b><span style=\"font-weight: 400;\">\u9009\u62e9\u7528\u4e8e\u7ec6\u5206\u5ba2\u6237\u7684\u53d8\u91cf\u6216\u6807\u51c6\u3002 \u8fd9\u4e9b\u53d8\u91cf\u5305\u62ec\u4eba\u53e3\u7edf\u8ba1\u5b66\uff08\u5e74\u9f84\u3001\u6027\u522b\u3001\u5730\u70b9\uff09\u3001\u884c\u4e3a\u5b66\uff08\u8d2d\u4e70\u5386\u53f2\u3001\u7f51\u7ad9\u8bbf\u95ee\uff09\u3001\u5fc3\u7406\u7edf\u8ba1\u5b66\uff08\u751f\u6d3b\u65b9\u5f0f\u3001\u4ef7\u503c\u89c2\uff09\u7b49\u3002  <\/span><span style=\"font-weight: 400;\">\u786e\u4fdd\u6240\u9009\u53d8\u91cf\u7b26\u5408\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\uff0c\u5e76\u5177\u6709\u53ef\u64cd\u4f5c\u6027\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5206\u5272\u65b9\u6cd5\uff1a  <\/b><span style=\"font-weight: 400;\">\u51b3\u5b9a\u8981\u4f7f\u7528\u7684\u7ec6\u5206\u65b9\u6cd5\u6216\u7b97\u6cd5\u3002 \u5e38\u89c1\u7684\u65b9\u6cd5\u5305\u62ec\u805a\u7c7b\u6280\u672f\uff08\u5982 k-means\u3001\u5206\u5c42\u805a\u7c7b\uff09\u548c\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff08\u5982\u51b3\u7b56\u6811\u3001\u968f\u673a\u68ee\u6797\u3001\u795e\u7ecf\u7f51\u7edc\uff09\u3002  <\/span><span style=\"font-weight: 400;\">\u5e94\u6839\u636e\u6570\u636e\u7684\u590d\u6742\u6027\u548c\u6240\u9700\u7684\u7ec6\u5206\u7c92\u5ea6\u6765\u9009\u62e9\u65b9\u6cd5\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7ec6\u5206\u8fc7\u7a0b\uff1a  <\/b><span style=\"font-weight: 400;\">\u5c06\u9009\u5b9a\u7684\u7ec6\u5206\u65b9\u6cd5\u5e94\u7528\u4e8e\u5ba2\u6237\u6570\u636e\uff0c\u5c06\u5ba2\u6237\u5212\u5206\u4e3a\u4e0d\u540c\u7684\u7ec6\u5206\u7fa4\u4f53\u3002 \u6bcf\u4e2a\u5ba2\u6237\u90fd\u5e94\u5c5e\u4e8e\u4e00\u4e2a\u4e3b\u8981\u7ec6\u5206\u5e02\u573a\u3002  <\/span><span style=\"font-weight: 400;\">\u786e\u4fdd\u7ec6\u5206\u8fc7\u7a0b\u53ef\u91cd\u590d\uff0c\u5e76\u53ef\u6839\u636e\u65b0\u6570\u636e\u8fdb\u884c\u66f4\u65b0\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5206\u6bb5\u5256\u6790\uff1a  <\/b><span style=\"font-weight: 400;\">\u901a\u8fc7\u7814\u7a76\u6bcf\u4e2a\u5ba2\u6237\u7fa4\u7684\u5173\u952e\u7279\u5f81\u3001\u884c\u4e3a\u548c\u504f\u597d\uff0c\u5bf9\u5176\u8fdb\u884c\u5256\u6790\u3002 \u4e3a\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u521b\u5efa\u8be6\u7ec6\u7684\u5ba2\u6237\u89d2\u8272\uff0c\u4f7f\u5176\u5f62\u8c61\u5316\u548c\u4eba\u6027\u5316\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5206\u6bb5\u9a8c\u8bc1\uff1a  <\/b><span style=\"font-weight: 400;\">\u9a8c\u8bc1\u60a8\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u786e\u4fdd\u5b83\u4eec\u6709\u610f\u4e49\u4e14\u53ef\u64cd\u4f5c\u3002 \u8bc4\u4f30\u5b83\u4eec\u662f\u5426\u4e0e\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\u76f8\u4e00\u81f4\uff0c\u662f\u5426\u80fd\u6709\u6548\u9501\u5b9a\u76ee\u6807\u3002  <\/span><span style=\"font-weight: 400;\">\u4f7f\u7528\u7edf\u8ba1\u5206\u6790\u6765\u786e\u8ba4\u5404\u90e8\u5206\u4e4b\u95f4\u5dee\u5f02\u7684\u663e\u8457\u6027\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6218\u7565\u5236\u5b9a\uff1a  <\/b><span style=\"font-weight: 400;\">\u4e3a\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u91cf\u8eab\u5b9a\u5236\u8425\u9500\u6218\u7565\u3001\u4ea7\u54c1\u4f9b\u5e94\u548c\u6c9f\u901a\u8ba1\u5212\u3002 \u786e\u5b9a\u54ea\u4e9b\u4ea7\u54c1\u6216\u670d\u52a1\u4e0e\u6bcf\u4e2a\u7fa4\u4f53\u6700\u76f8\u5173\u3002  <\/span><span style=\"font-weight: 400;\">\u6839\u636e\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u7684\u72ec\u7279\u9700\u6c42\u548c\u504f\u597d\uff0c\u7cbe\u5fc3\u5236\u4f5c\u80fd\u5f15\u8d77\u5171\u9e23\u7684\u4fe1\u606f\u548c\u5185\u5bb9\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5b9e\u65bd\uff1a <\/b><span style=\"font-weight: 400;\">\u901a\u8fc7\u4e3a\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u5b9a\u5236\u8425\u9500\u6d3b\u52a8\u3001\u5e7f\u544a\u548c\u5ba2\u6237\u53c2\u4e0e\u6d3b\u52a8\uff0c\u5c06\u7ec6\u5206\u5e02\u573a\u6218\u7565\u4ed8\u8bf8\u5b9e\u65bd\u3002 <\/span><span style=\"font-weight: 400;\">\u76d1\u63a7\u8fd9\u4e9b\u5de5\u4f5c\u7684\u7ee9\u6548\uff0c\u5e76\u6839\u636e\u9700\u8981\u8fdb\u884c\u5b9e\u65f6\u8c03\u6574\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8bc4\u4f30\u548c\u8fed\u4ee3\uff1a <\/b><span style=\"font-weight: 400;\">\u901a\u8fc7\u5206\u6790\u8f6c\u6362\u7387\u3001\u5ba2\u6237\u4fdd\u7559\u7387\u548c\u6536\u5165\u7b49\u5173\u952e\u7ee9\u6548\u6307\u6807\uff0c\u6301\u7eed\u8bc4\u4f30\u7ec6\u5206\u7b56\u7565\u7684\u6709\u6548\u6027\u3002 <\/span><span style=\"font-weight: 400;\">\u505a\u597d\u51c6\u5907\uff0c\u968f\u7740\u5ba2\u6237\u504f\u597d\u548c\u5e02\u573a\u52a8\u6001\u7684\u53d8\u5316\uff0c\u4e0d\u65ad\u6539\u8fdb\u548c\u5b8c\u5584\u7ec6\u5206\u5e02\u573a\u548c\u7b56\u7565\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6570\u636e\u9690\u79c1\u4e0e\u5408\u89c4\uff1a <\/b><span style=\"font-weight: 400;\">\u786e\u4fdd\u60a8\u7684\u6570\u636e\u6536\u96c6\u548c\u7ec6\u5206\u5b9e\u8df5\u7b26\u5408\u76f8\u5173\u6570\u636e\u9690\u79c1\u6cd5\u89c4\uff0c\u4ee5\u4fdd\u62a4\u5ba2\u6237\u6570\u636e\u548c\u9690\u79c1\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8de8\u804c\u80fd\u534f\u4f5c\uff1a <\/b><span style=\"font-weight: 400;\">\u8ba9\u4f01\u4e1a\u5185\u7684\u5404\u4e2a\u56e2\u961f\uff08\u5305\u62ec\u5e02\u573a\u8425\u9500\u3001\u9500\u552e\u3001\u4ea7\u54c1\u5f00\u53d1\u548c\u5ba2\u6237\u652f\u6301\uff09\u53c2\u4e0e\u8fdb\u6765\uff0c\u786e\u4fdd\u7ec6\u5206\u6218\u7565\u878d\u5165\u4f01\u4e1a\u7684\u65b9\u65b9\u9762\u9762\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5b9a\u671f\u66f4\u65b0\uff1a <\/b><span style=\"font-weight: 400;\">\u901a\u8fc7\u5b9a\u671f\u5206\u6790\u65b0\u6570\u636e\u5e76\u76f8\u5e94\u8c03\u6574\u7b56\u7565\uff0c\u4fdd\u6301\u7ec6\u5206\u5e02\u573a\u7684\u6700\u65b0\u6027\u548c\u76f8\u5173\u6027\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6267\u884c\u826f\u597d\u7684\u5ba2\u6237\u7ec6\u5206\u6218\u7565\u53ef\u4ee5\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u589e\u52a0\u9500\u552e\u989d\uff0c\u63d0\u9ad8\u8425\u9500\u6548\u7387\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u8ba9\u4f60\u4e3a\u4e0d\u540c\u7684\u5ba2\u6237\u7fa4\u4f53\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u4f53\u9a8c\u548c\u89e3\u51b3\u65b9\u6848\u3002<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e6%bb%a1%e6%84%8f%e5%ba%a6%e7%a0%94%e7%a9%b6\/\" rel=\"noopener\">\u4ec0\u4e48\u662f\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Customer_Segmentation_Examples\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5ba2\u6237\u7ec6\u5206\u7684 6 \u5927\u8303\u4f8b<\/h2>\n<p><span style=\"font-weight: 400;\">\u6839\u636e\u884c\u4e1a\u3001\u4e1a\u52a1\u76ee\u6807\u548c\u53ef\u7528\u6570\u636e\u7684\u4e0d\u540c\uff0c\u5ba2\u6237\u7ec6\u5206\u53ef\u4ee5\u91c7\u53d6\u591a\u79cd\u5f62\u5f0f\u3002 \u4ee5\u4e0b\u662f\u4e00\u4e9b\u4e0d\u540c\u884c\u4e1a\u7684\u5ba2\u6237\u7ec6\u5206\u6848\u4f8b\uff1a<\/span><\/p>\n<p><b>1.\u96f6\u552e\u4e1a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4eba\u53e3\u7ec6\u5206\uff1a\u670d\u88c5\u96f6\u552e\u5546\u53ef\u80fd\u4f1a\u6839\u636e\u5e74\u9f84\u548c\u6027\u522b\u5bf9\u987e\u5ba2\u8fdb\u884c\u7ec6\u5206\uff0c\u4e3a\u9752\u5c11\u5e74\u3001\u5e74\u8f7b\u4eba\u548c\u8001\u5e74\u987e\u5ba2\u63d0\u4f9b\u4e0d\u540c\u7684\u4ea7\u54c1\u548c\u4fc3\u9500\u6d3b\u52a8\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u884c\u4e3a\u7ec6\u5206\uff1a\u5728\u7ebf\u96f6\u552e\u5546\u53ef\u6839\u636e\u8d2d\u4e70\u5386\u53f2\u8bb0\u5f55\u5bf9\u5ba2\u6237\u8fdb\u884c\u7ec6\u5206\uff0c\u4e3a\u7ecf\u5e38\u8d2d\u7269\u8005\u3001\u5076\u5c14\u8d2d\u7269\u8005\u548c\u5f88\u4e45\u6ca1\u6709\u8d2d\u7269\u8005\u521b\u5efa\u7ec6\u5206\u5e02\u573a\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5730\u57df\u7ec6\u5206\uff1a\u4e00\u5bb6\u8fde\u9501\u4fbf\u5229\u5e97\u53ef\u80fd\u4f1a\u6839\u636e\u5176\u95e8\u5e97\u7684\u5730\u7406\u4f4d\u7f6e\u6765\u8c03\u6574\u4ea7\u54c1\u4f9b\u5e94\u548c\u4fc3\u9500\u6d3b\u52a8\uff0c\u5305\u62ec\u57ce\u5e02\u3001\u90ca\u533a\u548c\u519c\u6751\u5730\u533a\u3002<\/span><\/li>\n<\/ul>\n<p><b>2.\u7535\u5b50\u5546\u52a1<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">RFM \u5206\u6790\uff1a\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u53ef\u6839\u636e\u91cd\u590d\u6027\uff08\u6700\u8fd1\u7684\u8d2d\u4e70\u9891\u7387\uff09\u3001\u9891\u7387\uff08\u8d2d\u4e70\u9891\u7387\uff09\u548c\u8d27\u5e01\u4ef7\u503c\uff08\u6d88\u8d39\u91d1\u989d\uff09\u5bf9\u5ba2\u6237\u8fdb\u884c\u7ec6\u5206\u3002 \u8fd9\u6709\u52a9\u4e8e\u5c06\u9ad8\u4ef7\u503c\u7684\u5fe0\u5b9e\u5ba2\u6237\u4e0e\u4e00\u6b21\u6027\u8d2d\u7269\u8005\u533a\u5206\u5f00\u6765\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4ea7\u54c1\u7c7b\u522b\u504f\u597d\uff1a\u7f51\u4e0a\u5546\u57ce\u53ef\u6839\u636e\u5ba2\u6237\u7ecf\u5e38\u6d4f\u89c8\u6216\u8d2d\u4e70\u7684\u4ea7\u54c1\u7c7b\u522b\uff08\u5982\u7535\u5b50\u4ea7\u54c1\u3001\u65f6\u88c5\u6216\u5bb6\u5c45\u88c5\u9970\uff09\u5bf9\u5ba2\u6237\u8fdb\u884c\u7ec6\u5206\u3002<\/span><\/li>\n<\/ul>\n<p><b>3.\u70ed\u60c5\u597d\u5ba2<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5730\u7406\u548c\u4eba\u53e3\u7ec6\u5206\uff1a\u8fde\u9501\u9152\u5e97\u53ef\u6839\u636e\u5ba2\u6237\u7684\u5730\u7406\u4f4d\u7f6e\u548c\u4eba\u53e3\u7279\u5f81\u5bf9\u5ba2\u6237\u8fdb\u884c\u7ec6\u5206\uff0c\u4e3a\u5bb6\u5ead\u3001\u5546\u52a1\u65c5\u5ba2\u6216\u60c5\u4fa3\u63d0\u4f9b\u5b9a\u5236\u7684\u5ea6\u5047\u5957\u9910\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u9884\u8ba2\u884c\u4e3a\uff1a\u53ef\u6839\u636e\u9884\u8ba2\u6a21\u5f0f\uff08\u5982\u6700\u540e\u4e00\u5206\u949f\u9884\u8ba2\u3001\u63d0\u524d\u9884\u8ba2\u6216\u5468\u672b\u5ea6\u5047\uff09\u521b\u5efa\u7ec6\u5206\u5e02\u573a\u3002<\/span><\/li>\n<\/ul>\n<p><b>4.\u91d1\u878d\u670d\u52a1<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u6536\u5165\u548c\u6295\u8d44\u4e60\u60ef\uff1a\u94f6\u884c\u53ef\u6839\u636e\u5ba2\u6237\u7684\u6536\u5165\u6c34\u5e73\u548c\u6295\u8d44\u504f\u597d\u5bf9\u5176\u8fdb\u884c\u7ec6\u5206\uff0c\u4e3a\u9ad8\u51c0\u503c\u4e2a\u4eba\u3001\u4e2d\u7b49\u6536\u5165\u5bb6\u5ead\u548c\u9000\u4f11\u4eba\u5458\u63d0\u4f9b\u4e0d\u540c\u7c7b\u578b\u7684\u91d1\u878d\u4ea7\u54c1\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4eba\u751f\u9636\u6bb5\uff1a\u6839\u636e\u5927\u5b66\u751f\u3001\u5e74\u8f7b\u4e13\u4e1a\u4eba\u58eb\u6216\u9000\u4f11\u4eba\u5458\u7b49\u4eba\u751f\u9636\u6bb5\u8fdb\u884c\u7ec6\u5206\uff0c\u53ef\u5e2e\u52a9\u91d1\u878d\u673a\u6784\u5b9a\u5236\u50a8\u84c4\u8d26\u6237\u3001\u8d37\u6b3e\u548c\u9000\u4f11\u89c4\u5212\u7b49\u670d\u52a1\u3002<\/span><\/li>\n<\/ul>\n<p><b>5.\u533b\u7597\u4fdd\u5065<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5065\u5eb7\u72b6\u51b5\uff1a\u533b\u7597\u670d\u52a1\u63d0\u4f9b\u8005\u53ef\u6839\u636e\u60a3\u8005\u7684\u5065\u5eb7\u72b6\u51b5\u5bf9\u5176\u8fdb\u884c\u5206\u7c7b\uff0c\u4ece\u800c\u4e3a\u6162\u6027\u75c5\u60a3\u8005\u7b49\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u6cbb\u7597\u65b9\u6848\u548c\u6c9f\u901a\u7b56\u7565\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5e74\u9f84\u4e0e\u9884\u9632\u4fdd\u5065\uff1a\u57fa\u4e8e\u5e74\u9f84\u7684\u7ec6\u5206\u53ef\u4ee5\u4e3a\u513f\u79d1\u4fdd\u5065\u3001\u6210\u4eba\u4fdd\u5065\u6216\u8001\u5e74\u4fdd\u5065\u63d0\u4f9b\u6709\u9488\u5bf9\u6027\u7684\u5065\u5eb7\u68c0\u67e5\u63d0\u9192\u548c\u6559\u80b2\u6750\u6599\u3002<\/span><\/li>\n<\/ul>\n<p><b>6.\u6280\u672f<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4f7f\u7528\u6a21\u5f0f\uff1a\u8f6f\u4ef6\u516c\u53f8\u53ef\u4ee5\u6839\u636e\u7528\u6237\u4f7f\u7528\u4ea7\u54c1\u7684\u65b9\u5f0f\u5bf9\u5176\u8fdb\u884c\u7ec6\u5206\uff0c\u4e3a\u9ad8\u7ea7\u7528\u6237\u3001\u5076\u5c14\u4f7f\u7528\u7684\u7528\u6237\u548c\u521d\u5b66\u8005\u63d0\u4f9b\u4e0d\u540c\u7684\u529f\u80fd\u6216\u652f\u6301\u9009\u9879\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5347\u7ea7\u51c6\u5907\uff1a\u57fa\u4e8e\u7528\u6237\u6570\u636e\u7684\u7ec6\u5206\u53ef\u5e2e\u52a9\u8bc6\u522b\u54ea\u4e9b\u5ba2\u6237\u5df2\u51c6\u5907\u597d\u63a5\u53d7\u4ea7\u54c1\u5347\u7ea7\u6216\u9644\u52a0\u670d\u52a1\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0a\u53ea\u662f\u5ba2\u6237\u7ec6\u5206\u7684\u51e0\u4e2a\u4f8b\u5b50\u3002 \u5728\u5b9e\u8df5\u4e2d\uff0c\u8bb8\u591a\u4f01\u4e1a\u5c06\u8fd9\u4e9b\u7ec6\u5206\u65b9\u6cd5\u7ed3\u5408\u8d77\u6765\u4f7f\u7528\uff0c\u4ee5\u5168\u9762\u4e86\u89e3\u5176\u5ba2\u6237\u7fa4\uff0c\u5e76\u636e\u6b64\u5236\u5b9a\u76f8\u5e94\u7684\u6218\u7565\u3002 \u5173\u952e\u662f\u8981\u6839\u636e\u4e1a\u52a1\u76ee\u6807\u548c\u5ba2\u6237\u9700\u6c42\u8fdb\u884c\u7ec6\u5206\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u8425\u9500\u3001\u4ea7\u54c1\u5f00\u53d1\u548c\u5ba2\u6237\u53c2\u4e0e\u5de5\u4f5c\u7684\u6548\u7387\u3002<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e5%8f%82%e4%b8%8e\/\" 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