{"id":70930,"date":"2023-05-17T14:11:48","date_gmt":"2023-05-17T18:11:48","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84%e7%a0%94%e7%a9%b6\/"},"modified":"2024-01-29T07:50:46","modified_gmt":"2024-01-29T11:50:46","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\uff1f \u5b9a\u4e49\u3001\u7c7b\u578b\u3001\u65b9\u6cd5\u548c\u793a\u4f8b"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u88ab\u5b9a\u4e49\u4e3a\u4e00\u79cd<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e6%80%a7%e7%a0%94%e7%a9%b6\/\">\u5b9a\u6027\u7814\u7a76<\/a>\u65b9\u6cd5\uff0c\u7528\u4e8e\u5728\u5c0f\u7ec4\u8ba8\u8bba\u4e2d\u4ece\u4e00\u5c0f\u7fa4\u4e0d\u540c\u7684\u4eba\u90a3\u91cc\u6536\u96c6\u6570\u636e\u3002 \u8fd9\u79cd\u65b9\u6cd5\u901a\u5e38\u7528\u4e8e\u5e02\u573a\u8425\u9500\u548c\u793e\u4f1a\u79d1\u5b66\u7814\u7a76\uff0c\u4ee5\u6df1\u5165\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u7684\u89c2\u70b9\u3001\u6001\u5ea6\u548c\u770b\u6cd5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5178\u578b\u7684<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u4e2d\uff0c\u4e3b\u6301\u4eba\u4f1a\u5f15\u5bfc\u4e00\u7ec4 6-12 \u540d\u53c2\u4e0e\u8005\u8fdb\u884c\u8ba8\u8bba\uff0c\u8fd9\u4e9b\u53c2\u4e0e\u8005\u662f\u6839\u636e\u7279\u5b9a\u7684\u4eba\u53e3\u7edf\u8ba1\u6216\u5fc3\u7406\u7edf\u8ba1\u6807\u51c6\uff08\u5982\u5e74\u9f84\u3001\u6027\u522b\u3001\u6536\u5165\u6216\u751f\u6d3b\u65b9\u5f0f\uff09\u6311\u9009\u51fa\u6765\u7684\u3002 \u5411\u53c2\u4e0e\u8005\u63d0\u51fa\u6709\u5173\u7279\u5b9a\u4e3b\u9898\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5f00\u653e\u5f0f\u95ee\u9898\uff0c\u5e76\u9f13\u52b1\u4ed6\u4eec\u4e0e\u5c0f\u7ec4\u5206\u4eab\u81ea\u5df1\u7684\u89c2\u70b9\u3001\u7ecf\u9a8c\u548c\u611f\u53d7\u3002<\/span><\/p>\n<p><b>\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u7684\u4e3b\u8981\u7279\u70b9  <\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u4f5c\u4e3a\u4e00\u79cd\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5\uff0c\u6709\u51e0\u4e2a\u4e3b\u8981\u7279\u70b9\uff1a<\/span><\/p>\n<ul>\n<li><b>\u5c0f\u7ec4\u52a8\u6001\uff1a<\/b><span style=\"font-weight: 400;\"> \u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u7684\u53c2\u4e0e\u8005\u4eba\u6570\u8f83\u5c11\uff0c\u901a\u5e38\u4e3a 6 \u81f3 10 \u4eba\u3002 \u8fd9\u6837\u5c0f\u7684\u89c4\u6a21\u53ef\u4ee5\u8fdb\u884c\u6709\u610f\u4e49\u7684\u4e92\u52a8\u548c\u6df1\u5165\u7684\u8ba8\u8bba\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e3b\u6301\u4eba\u4e3b\u6301\u8ba8\u8bba\uff1a<\/b><span style=\"font-weight: 400;\"> \u7531\u4e00\u540d\u8bad\u7ec3\u6709\u7d20\u7684\u4e3b\u6301\u4eba\u6307\u5bfc<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u7684\u8ba8\u8bba\u3002 \u4e3b\u6301\u4eba\u7684\u4f5c\u7528\u662f\u4fc3\u8fdb\u5bf9\u8bdd\uff0c\u63d0\u51fa\u5f00\u653e\u5f0f\u95ee\u9898\uff0c\u786e\u4fdd\u6240\u6709\u4e0e\u4f1a\u8005\u90fd\u6709\u673a\u4f1a\u5206\u4eab\u81ea\u5df1\u7684\u60f3\u6cd5\u548c\u610f\u89c1\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e92\u52a8\u5f0f\u548c\u5c0f\u7ec4\u5f0f\uff1a<\/b><span style=\"font-weight: 400;\"> \u53c2\u4e0e\u8005\u53c2\u4e0e\u5c0f\u7ec4\u8ba8\u8bba\uff0c\u800c\u4e0d\u662f\u5355\u72ec\u56de\u7b54\u8c03\u67e5\u6216\u95ee\u5377\u3002 \u53c2\u4e0e\u8005\u4e4b\u95f4\u7684\u4e92\u52a8\u53ef\u4ee5\u4ea7\u751f\u65b0\u7684\u60f3\u6cd5\u548c\u89c2\u70b9\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5b9a\u6027\u6570\u636e\u6536\u96c6\uff1a  <\/b><span style=\"font-weight: 400;\">\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u901a\u8fc7<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e6%80%a7%e7%a0%94%e7%a9%b6\/\">\u5b9a\u6027\u7814\u7a76<\/a>\u751f\u6210\u6570\u636e\uff0c\u8fd9\u4e9b\u6570\u636e\u662f\u63cf\u8ff0\u6027\u7684\u3001\u975e\u6570\u5b57\u4fe1\u606f\u3002 \u76ee\u7684\u662f\u6355\u6349\u53c2\u4e0e\u8005\u4e30\u5bcc\u7684\u7ecf\u9a8c\u3001\u6001\u5ea6\u3001\u4fe1\u4ef0\u548c\u89c2\u70b9\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5f00\u653e\u5f0f\u95ee\u9898\uff1a<\/b><span style=\"font-weight: 400;\"> \u6211\u4eec\u4f1a\u5411\u53c2\u4e0e\u8005\u63d0\u51fa\u5f00\u653e\u5f0f\u95ee\u9898\uff0c\u9f13\u52b1\u4ed6\u4eec\u9610\u8ff0\u81ea\u5df1\u7684\u60f3\u6cd5\u5e76\u63d0\u4f9b\u8be6\u7ec6\u7684\u7b54\u590d\u3002 \u8fd9\u79cd\u65b9\u6cd5\u5141\u8bb8\u63a2\u7d22\u590d\u6742\u7684\u60f3\u6cd5\u548c\u89c2\u70b9\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u63a2\u7d22\u8ba4\u77e5\uff1a<\/b><span style=\"font-weight: 400;\"> \u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u6df1\u5165\u4e86\u89e3\u53c2\u4e0e\u8005\u5bf9\u67d0\u4e00\u7279\u5b9a\u4e3b\u9898\u7684\u770b\u6cd5\u3001\u611f\u53d7\u548c\u4f53\u9a8c\u3002 \u8fd9\u6709\u52a9\u4e8e\u6df1\u5165\u4e86\u89e3\u884c\u4e3a\u548c\u6001\u5ea6\u80cc\u540e\u7684\u6df1\u5c42\u539f\u56e0\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u975e\u8bed\u8a00\u4ea4\u6d41\uff1a<\/b><span style=\"font-weight: 400;\">\u9664\u4e86\u53e3\u5934\u56de\u7b54\u4e4b\u5916\uff0c<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e6%80%a7%e7%a0%94%e7%a9%b6\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u4e3b\u6301\u4eba\u8fd8\u8981\u6ce8\u610f\u53c2\u4e0e\u8005\u7684\u80a2\u4f53\u8bed\u8a00\u3001\u9762\u90e8\u8868\u60c5\u548c\u5176\u4ed6\u975e\u8bed\u8a00\u6697\u793a\uff0c\u8fd9\u4e9b\u90fd\u80fd\u63ed\u793a\u9690\u85cf\u7684\u542b\u4e49\u6216\u60c5\u7eea\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u591a\u91cd\u89c6\u89d2\uff1a  <\/b><span style=\"font-weight: 400;\">\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u5c06\u5177\u6709\u4e0d\u540c\u80cc\u666f\u3001\u7ecf\u5386\u548c\u89c2\u70b9\u7684\u53c2\u4e0e\u8005\u805a\u96c6\u5728\u4e00\u8d77\u3002 \u8fd9\u79cd\u591a\u6837\u6027\u53ef\u4ee5\u5e26\u6765\u4e30\u5bcc\u7684\u601d\u60f3\u548c\u89c1\u89e3\u4ea4\u6d41\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7075\u6d3b\u7684\u7ed3\u6784\uff1a<\/b><span style=\"font-weight: 400;\">\u867d\u7136\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u4f1a\u7531\u4e3b\u6301\u4eba\u5f15\u5bfc\uff0c\u4f46\u8ba8\u8bba\u672c\u8eab\u53ef\u4ee5\u662f\u6d41\u52a8\u548c\u52a8\u6001\u7684\uff0c\u5141\u8bb8\u53c2\u4e0e\u8005\u63a2\u8ba8\u4e3b\u9898\u7684\u5404\u4e2a\u65b9\u9762\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u89c2\u5bdf\u548c\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e13\u9898\u5c0f\u7ec4\u7814\u7a76\u4f1a\u901a\u5e38\u4f1a\u8fdb\u884c\u8bb0\u5f55\u548c\u8f6c\u5f55\uff0c\u4ee5\u4fbf\u65e5\u540e\u5206\u6790\u3002 \u7814\u7a76\u4eba\u5458\u4ece\u6570\u636e\u4e2d\u627e\u51fa\u6a21\u5f0f\u3001\u4e3b\u9898\u548c\u91cd\u590d\u51fa\u73b0\u7684\u89c2\u70b9\uff0c\u4ece\u800c\u5f97\u51fa\u6709\u610f\u4e49\u7684\u7ed3\u8bba\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8bed\u5883\u7406\u89e3\uff1a<\/b><span style=\"font-weight: 400;\"> \u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u975e\u5e38\u9002\u5408\u63a2\u7d22\u5f71\u54cd\u53c2\u4e0e\u8005\u6001\u5ea6\u548c\u884c\u4e3a\u7684\u80cc\u666f\u56e0\u7d20\u3002 \u5b83\u8ba9\u6211\u4eec\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u4e2a\u4eba\u5982\u4f55\u5728\u5176\u793e\u4f1a\u548c\u6587\u5316\u73af\u5883\u4e2d\u8fdb\u884c\u4e92\u52a8\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8bd5\u70b9\u6d4b\u8bd5\u548c\u9884\u6d4b\u8bd5\uff1a<\/b><span style=\"font-weight: 400;\"> \u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u6709\u65f6\u7528\u4e8e\u5728\u66f4\u5e7f\u6cdb\u5730\u5b9e\u65bd\u6982\u5ff5\u3001\u6750\u6599\u6216\u60f3\u6cd5\u4e4b\u524d\u8fdb\u884c\u8bd5\u70b9\u6d4b\u8bd5\u6216\u9884\u6d4b\u8bd5\u3002 \u8fd9\u6709\u52a9\u4e8e\u53d1\u73b0\u6f5c\u5728\u95ee\u9898\u548c\u5b8c\u5584\u6218\u7565\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6df1\u5165\u63a2\u7d22\uff1a<\/b><span style=\"font-weight: 400;\"> \u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u53ef\u4ee5\u66f4\u6df1\u5165\u5730\u63a2\u8ba8\u4ec5\u9760\u5b9a\u91cf\u65b9\u6cd5\u53ef\u80fd\u65e0\u6cd5\u5b8c\u5168\u6355\u6349\u7684\u4e3b\u9898\u3002 \u5b83\u4eec\u63d0\u4f9b\u7684\u80cc\u666f\u548c\u7ec6\u5fae\u5dee\u522b\u5bf9\u51b3\u7b56\u81f3\u5173\u91cd\u8981\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5c40\u9650\u6027\uff1a<\/b><span style=\"font-weight: 400;\"> \u867d\u7136\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u5f88\u6709\u4ef7\u503c\uff0c\u4f46\u5b83\u4e5f\u6709\u5c40\u9650\u6027\u3002 \u7814\u7a76\u7ed3\u679c\u56e0\u5177\u4f53\u60c5\u51b5\u800c\u5f02\uff0c\u53ef\u80fd\u4e0d\u6613\u63a8\u5e7f\u5230\u66f4\u5927\u8303\u56f4\u7684\u4eba\u7fa4\u4e2d\u3002 \u5728\u89e3\u91ca\u7ed3\u679c\u65f6\u9700\u8981\u614e\u91cd\u8003\u8651\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u662f\u4e86\u89e3\u53c2\u4e0e\u8005\u89c2\u70b9\u3001\u6001\u5ea6\u548c\u7ecf\u9a8c\u7684\u91cd\u8981\u65b9\u6cd5\u3002 \u5b83\u53ef\u4ee5\u5e2e\u52a9\u7814\u7a76\u4eba\u5458\u548c\u7ec4\u7ec7\u673a\u6784\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\uff0c\u5236\u5b9a\u6709\u6548\u7684\u6218\u7565\uff0c\u5e76\u6df1\u5165\u4e86\u89e3\u590d\u6742\u7684\u8bfe\u9898\u3002<\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u7684\u7c7b\u578b<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58640 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-1-600x670.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-1-600x670.jpg\" alt=\"\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u7684\u7c7b\u578b\" width=\"600\" height=\"670\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27670%27%20viewBox%3D%270%200%20600%20670%27%3E%3Crect%20width%3D%27600%27%20height%3D%27670%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-1-200x223.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-1-269x300.jpg 269w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-1-400x446.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-1-600x670.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u636e\u5177\u4f53\u76ee\u6807\u548c\u7814\u7a76\u76ee\u7684\u7684\u4e0d\u540c\uff0c\u53ef\u4ee5\u5f00\u5c55\u591a\u79cd\u7c7b\u578b\u7684\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u3002 \u4ee5\u4e0b\u662f\u4e00\u4e9b\u5e38\u89c1\u7684\u7126\u70b9\u5c0f\u7ec4\u7c7b\u578b\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4f20\u7edf\u7684\u7126\u70b9\u5c0f\u7ec4\uff1a  <\/b><span style=\"font-weight: 400;\">\u8fd9\u662f\u6700\u5e38\u89c1\u7684<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u7c7b\u578b\uff0c\u53c2\u4e0e\u8005\u5b9e\u9645\u805a\u96c6\u5728\u4e00\u4e2a\u623f\u95f4\u91cc\u8ba8\u8bba\u624b\u5934\u7684\u8bdd\u9898\u3002 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href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%84%a6%e7%82%b9%e5%b0%8f%e7%bb%84%e7%a0%94%e7%a9%b6\/\">\u5728\u7ebf<\/a>\u7126\u70b9\u5c0f\u7ec4\u66f4\u65b9\u4fbf\uff0c\u6210\u672c\u6548\u76ca\u66f4\u9ad8\uff0c\u800c\u4e14\u53ef\u4ee5\u63a5\u89e6\u5230\u6765\u81ea\u4e0d\u540c\u5730\u7406\u4f4d\u7f6e\u7684\u53c2\u4e0e\u8005\u3002 \u7136\u800c\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u53d7\u5230\u6280\u672f\u95ee\u9898\u7684\u9650\u5236\uff0c\u53ef\u80fd\u9700\u8981\u9762\u5bf9\u9762\u4e92\u52a8\u7684\u66f4\u591a\u4e2a\u4eba\u63a5\u89e6\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u53cc\u4e3b\u6301\u4eba\u7126\u70b9\u5c0f\u7ec4\uff1a  <\/b><span style=\"font-weight: 400;\">\u5728\u8fd9\u79cd\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u4e2d\uff0c\u6709\u4e24\u540d\u4e3b\u6301\u4eba\u4e3b\u6301\u8ba8\u8bba\uff0c\u5176\u4e2d\u4e00\u4eba\u4fa7\u91cd\u4e8e\u8ba8\u8bba\u5185\u5bb9\uff0c\u53e6\u4e00\u4eba\u4fa7\u91cd\u4e8e\u5c0f\u7ec4\u52a8\u6001\u3002 \u8fd9\u79cd\u7c7b\u578b\u7684\u7126\u70b9\u5c0f\u7ec4\u53ef\u4ee5\u8fdb\u884c\u66f4\u6df1\u5165\u3001\u66f4\u5168\u9762\u7684\u8ba8\u8bba\uff0c\u4f46\u8fdb\u884c\u548c\u5206\u6790\u8d77\u6765\u53ef\u80fd\u66f4\u590d\u6742\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5c0f\u578b\u7126\u70b9\u5c0f\u7ec4\uff1a  <\/b><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u5c0f\u7ec4\u89c4\u6a21\u8f83\u5c0f\uff0c\u8f83\u4e3a\u4eb2\u5bc6\uff0c\u7531 3-5 \u4eba\u7ec4\u6210\uff0c\u7528\u4e8e\u8ba8\u8bba\u654f\u611f\u6216\u590d\u6742\u7684\u8bdd\u9898\u3002 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\u7136\u540e\uff0c\u63d0\u51fa\u5f00\u653e\u5f0f\u95ee\u9898\uff0c\u9f13\u52b1\u4e0e\u4f1a\u8005\u5206\u4eab\u81ea\u5df1\u7684\u60f3\u6cd5\u548c\u610f\u89c1\u3002 \u91cd\u8981\u7684\u662f\u8981\u79ef\u6781\u503e\u542c\uff0c\u907f\u514d\u5f15\u5bfc\u8ba8\u8bba\u3002 \u9f13\u52b1\u6240\u6709\u4e0e\u4f1a\u8005\u53c2\u4e0e\uff0c\u786e\u4fdd\u6bcf\u4e2a\u4eba\u90fd\u6709\u673a\u4f1a\u53d1\u8a00\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 5\uff1a\u5206\u6790\u6570\u636e<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4\u8ba8\u8bba<\/a>\u7ed3\u675f\u540e\uff0c\u8a8a\u5199\u5f55\u97f3\u5e76\u5206\u6790\u6570\u636e\u3002 \u5bfb\u627e\u8ba8\u8bba\u4e2d\u51fa\u73b0\u7684\u5171\u540c\u4e3b\u9898\u3001\u6a21\u5f0f\u548c\u8d8b\u52bf\u3002 \u60a8\u53ef\u4ee5\u4f7f\u7528\u8f6f\u4ef6\u5de5\u5177\u6765\u5e2e\u52a9\u5206\u6790\u6570\u636e\uff0c\u5982 NVivo \u6216 Dedoose\u3002 \u786e\u4fdd\u5c06\u6570\u636e\u5206\u95e8\u522b\u7c7b\uff0c\u4ee5\u4fbf\u4e8e\u5206\u6790\u3002<\/span><\/p>\n<p><b>\u7b2c 6 \u6b65\uff1a\u5f97\u51fa\u7ed3\u8bba\u5e76\u62a5\u544a\u7ed3\u679c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u636e\u6536\u96c6\u5230\u7684\u6570\u636e\u5f97\u51fa\u7ed3\u8bba\uff0c\u5e76\u5411\u76f8\u5173\u5229\u76ca\u65b9\u62a5\u544a\u7ed3\u679c\u3002 \u8fd9\u4e9b\u53d1\u73b0\u53ef\u4e3a\u4ea7\u54c1\u5f00\u53d1\u3001\u8425\u9500\u6218\u7565\u548c\u5176\u4ed6\u4e1a\u52a1\u51b3\u7b56\u63d0\u4f9b\u4f9d\u636e\u3002 \u786e\u4fdd\u4ee5\u7b80\u6d01\u660e\u4e86\u7684\u65b9\u5f0f\u5c55\u793a\u6570\u636e\uff0c\u4f7f\u7528\u56fe\u8868\u3001\u56fe\u5f62\u548c\u5176\u4ed6\u89c6\u89c9\u8f85\u52a9\u5de5\u5177\u6765\u5e2e\u52a9\u8bf4\u660e\u7814\u7a76\u7ed3\u679c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f00\u5c55\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u662f\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u7684\u6001\u5ea6\u3001\u4fe1\u4ef0\u548c\u7ecf\u5386\u7684\u91cd\u8981\u9014\u5f84\u3002 \u901a\u8fc7\u9075\u5faa\u8fd9\u4e9b\u6b65\u9aa4\uff0c\u60a8\u53ef\u4ee5\u786e\u4fdd\u6536\u96c6\u5230\u9ad8\u8d28\u91cf\u7684\u6570\u636e\uff0c\u7528\u4e8e\u4e3a\u4e1a\u52a1\u51b3\u7b56\u63d0\u4f9b\u4f9d\u636e\u3002<\/span><\/p>\n<p><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e6%80%a7%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\">\u4ec0\u4e48\u662f\u5b9a\u6027\u5e02\u573a\u7814\u7a76\uff1f<\/a><\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u7684\u4f18\u52bf\u548c\u5c40\u9650\u6027<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58688 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-2-600x485.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-2-600x485.jpg\" alt=\"\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u7684\u4f18\u52bf\u548c\u5c40\u9650\u6027\" width=\"600\" height=\"485\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27485%27%20viewBox%3D%270%200%20600%20485%27%3E%3Crect%20width%3D%27600%27%20height%3D%27485%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-2-200x162.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-2-300x243.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-2-400x323.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-2-600x485.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u5177\u6709\u72ec\u7279\u7684\u4f18\u52bf\u548c\u52a3\u52bf\uff0c\u56e0\u6b64\u5fc5\u987b\u4ed4\u7ec6\u8003\u8651\u5b83\u662f\u5426\u9002\u5408\u7279\u5b9a\u7684\u7814\u7a76\u9879\u76ee\u3002 \u5728\u6b64\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u7684\u4f18\u7f3a\u70b9\uff0c\u5e2e\u52a9\u60a8\u4e86\u89e3\u5b83\u7684\u6f5c\u5728\u4f18\u52bf\u548c\u5c40\u9650\u6027\u3002<\/span><\/p>\n<h3 class=\"\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><span style=\"font-weight: 400;\">\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u7684\u4f18\u52bf\uff1a<\/span><\/h3>\n<ul>\n<li><b>\u4e30\u5bcc\u3001\u6df1\u5165\u7684\u6570\u636e\uff1a<\/b><span style=\"font-weight: 400;\">\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u53ef\u4ee5\u63d0\u4f9b\u4e30\u5bcc\u3001\u6df1\u5165\u7684\u6570\u636e\uff0c\u5e2e\u52a9\u4f01\u4e1a\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u7684\u6001\u5ea6\u3001\u4fe1\u4ef0\u548c\u7ecf\u5386\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u591a\u5143\u5316\u89c6\u89d2\uff1a<\/b><span style=\"font-weight: 400;\">\u7126\u70b9\u5c0f\u7ec4\u6c47\u96c6\u4e86\u5177\u6709\u4e0d\u540c\u89c2\u70b9\u7684\u53c2\u4e0e\u8005\uff0c\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u5404\u79cd\u610f\u89c1\u548c\u60f3\u6cd5\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6210\u672c\u6548\u76ca\u9ad8\uff1a<\/b><span style=\"font-weight: 400;\">\u4e0e<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6\/\">\u5b9a\u91cf\u7814\u7a76<\/a>\u6216\u5176\u4ed6\u7814\u7a76\u65b9\u6cd5\u76f8\u6bd4\uff0c\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u662f\u4e00\u79cd\u5177\u6709\u6210\u672c\u6548\u76ca\u7684\u6570\u636e\u6536\u96c6\u65b9\u6cd5\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5373\u65f6\u53cd\u9988\uff1a<\/b><span style=\"font-weight: 400;\">\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u53ef\u63d0\u4f9b\u5373\u65f6\u53cd\u9988\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u8fc5\u901f\u505a\u51fa\u8c03\u6574\u548c\u6539\u8fdb\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7075\u6d3b\u6027\uff1a<\/b><span style=\"font-weight: 400;\"> \u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u53ef\u4ee5\u6839\u636e\u7814\u7a76\u95ee\u9898\u7684\u9700\u8981\u7075\u6d3b\u8c03\u6574\u3002 \u4f8b\u5982\uff0c\u5b83\u53ef\u7528\u4e8e\u6d4b\u8bd5\u65b0\u4ea7\u54c1\u3001\u8bc4\u4f30\u73b0\u6709\u4ea7\u54c1\u6216\u6536\u96c6<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u5ba2\u6237<\/a>\u5bf9\u8425\u9500\u6d3b\u52a8\u7684<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u53cd\u9988\u610f\u89c1<\/a>\u3002<\/span><\/li>\n<\/ul>\n<h3 class=\"\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><span style=\"font-weight: 400;\">\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u7684\u5c40\u9650\u6027\uff1a<\/span><\/h3>\n<ul>\n<li><b>\u7fa4\u4f53\u601d\u7ef4\u7684\u53ef\u80fd\u6027\uff1a <\/b><span style=\"font-weight: 400;\">\u7fa4\u4f53\u601d\u7ef4\u662f\u4e00\u79cd\u4e2a\u4eba\u670d\u4ece\u7fa4\u4f53\u610f\u89c1\u548c\u60f3\u6cd5\u7684\u73b0\u8c61\uff0c\u5bfc\u81f4\u6570\u636e\u7f3a\u4e4f\u591a\u6837\u6027\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6709\u9650\u7684\u666e\u904d\u6027\uff1a<\/b><span style=\"font-weight: 400;\">\u4ece\u7126\u70b9\u5c0f\u7ec4\u6536\u96c6\u5230\u7684\u6570\u636e\u53ef\u80fd\u65e0\u6cd5\u4ee3\u8868\u66f4\u5e7f\u6cdb\u7684\u4eba\u7fa4\uff0c\u56e0\u6b64\u5f88\u96be\u5c06\u7ed3\u8bba\u666e\u904d\u5316\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u96be\u4ee5\u62db\u52df\u53c2\u4e0e\u8005\uff1a<\/b><span style=\"font-weight: 400;\">\u62db\u52df\u53c2\u4e0e\u8005\u53ef\u80fd\u5177\u6709\u6311\u6218\u6027\uff0c\u5c24\u5176\u662f\u5f53\u7814\u7a76\u9700\u8981\u7279\u5b9a\u7684\u4eba\u53e3\u6216\u4e13\u4e1a\u77e5\u8bc6\u65f6\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6570\u636e\u504f\u5dee\uff1a<\/b><span style=\"font-weight: 400;\">\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u6536\u96c6\u7684\u6570\u636e\u53ef\u80fd\u4f1a\u53d7\u5230\u4e3b\u6301\u4eba\u7684\u504f\u89c1\u3001\u5c0f\u7ec4\u52a8\u6001\u6216\u53c2\u4e0e\u8005\u53d6\u60a6\u4e3b\u6301\u4eba\u7684\u613f\u671b\u7684\u5f71\u54cd\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8017\u65f6\uff1a <\/b><span style=\"font-weight: 400;\">\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u53ef\u80fd\u5f88\u8017\u65f6\uff0c\u9700\u8981\u6295\u5165\u5927\u91cf\u7684\u65f6\u95f4\u548c\u8d44\u6e90\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5728\u51b3\u5b9a\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u662f\u5426\u9002\u5408\u60a8\u7684\u9700\u6c42\u65f6\uff0c\u5fc5\u987b\u540c\u65f6\u8003\u8651\u5b83\u7684\u4f18\u70b9\u548c\u7f3a\u70b9\u3002 \u7cbe\u5fc3\u7b56\u5212\u3001\u51c6\u5907\u548c\u6267\u884c\u6709\u52a9\u4e8e\u51cf\u8f7b\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u7684\u7f3a\u70b9\uff0c\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u5176\u4f18\u52bf\u3002<\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u8303\u4f8b<\/h2>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u95ee\u9898\u53ea\u662f\u793a\u4f8b\uff0c\u53ef\u6839\u636e\u4f01\u4e1a\u6216\u7ec4\u7ec7\u7684\u5177\u4f53\u7814\u7a76\u9700\u6c42\u8fdb\u884c\u8c03\u6574\u3002 \u5173\u952e\u662f\u8981\u63d0\u51fa\u5f00\u653e\u5f0f\u7684\u95ee\u9898\uff0c\u8ba9\u53c2\u4e0e\u8005\u81ea\u7531\u8868\u8fbe\u4ed6\u4eec\u7684\u60f3\u6cd5\u548c\u610f\u89c1\uff0c\u540c\u65f6\u8fd8\u8981\u786e\u4fdd\u95ee\u9898\u8db3\u591f\u5177\u4f53\uff0c\u4ee5\u63d0\u4f9b\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\u3002 \u4ee5\u4e0b\u662f\u4e00\u4e9b\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u95ee\u9898\u7684\u793a\u4f8b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u793a\u4f8b 1. \u4ea7\u54c1\u5f00\u53d1\u95ee\u9898\uff1a<\/strong><\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u8003\u8651\u65b0\u6b3e\u667a\u80fd\u624b\u673a\u65f6\uff0c\u54ea\u4e9b\u529f\u80fd\u5bf9\u60a8\u6765\u8bf4\u6700\u91cd\u8981\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u8ba4\u4e3a\u8fd9\u6b3e\u65b0\u4f11\u95f2\u98df\u54c1\u7684\u5305\u88c5\u8bbe\u8ba1\u5982\u4f55\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u600e\u6837\u624d\u80fd\u8ba9\u60a8\u66f4\u613f\u610f\u5c1d\u8bd5\u65b0\u7684\u5065\u8eab\u5e94\u7528\u7a0b\u5e8f\uff1f<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><strong>\u4f8b 2. \u8425\u9500\u6d3b\u52a8\u95ee\u9898\uff1a<\/strong><\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u5bf9\u8fd9\u6b21\u5e7f\u544a\u5ba3\u4f20\u7684\u4fe1\u606f\u6709\u4f55\u770b\u6cd5\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u4f1a\u5c06\u54ea\u7c7b\u5f62\u8c61\u4e0e\u8fd9\u7c7b\u670d\u88c5\u54c1\u724c\u8054\u7cfb\u8d77\u6765\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u89c9\u5f97\u8fd9\u6b21\u793e\u4ea4\u5a92\u4f53\u6d3b\u52a8\u7684\u8bed\u6c14\u5982\u4f55\uff1f<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><strong>\u4f8b 3.<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e4%bd%93%e9%aa%8c%e7%a0%94%e7%a9%b6\/\">\u5ba2\u6237\u4f53\u9a8c<\/a>\u95ee\u9898\uff1a<\/strong><\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u5bf9\u5496\u5561\u5e97\u7684\u671f\u671b\u662f\u4ec0\u4e48\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u89c9\u5f97\u8fd9\u5bb6\u9910\u5385\u7684\u83dc\u5355\u5982\u4f55\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9009\u62e9\u4e0b\u69bb\u9152\u5e97\u65f6\u6700\u91cd\u8981\u7684\u8003\u8651\u56e0\u7d20\u662f\u4ec0\u4e48\uff1f<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><strong>\u4f8b 4. \u54c1\u724c\u8ba4\u77e5\u95ee\u9898\uff1a<\/strong><\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u5982\u4f55\u63cf\u8ff0\u5bf9\u8fd9\u4e00\u54c1\u724c\u7684\u5370\u8c61\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u89c9\u5f97\u8fd9\u5bb6\u65b0\u521b\u516c\u53f8\u7684\u6807\u8bc6\u5982\u4f55\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63d0\u5230\u8fd9\u4e2a\u670d\u88c5\u54c1\u724c\uff0c\u60a8\u4f1a\u60f3\u5230\u4ec0\u4e48\uff1f<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><strong>\u4f8b 5. \u7528\u6237\u4f53\u9a8c\u95ee\u9898\uff1a<\/strong><\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8fd9\u6b3e\u5e94\u7528\u7a0b\u5e8f\u7684\u4f7f\u7528\u6709\u591a\u65b9\u4fbf\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u8ba4\u4e3a\u672c\u7f51\u7ad9\u7684\u6574\u4f53\u8bbe\u8ba1\u5982\u4f55\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8fd9\u6b3e\u65b0\u8f6f\u4ef6\u4f7f\u7528\u8d77\u6765\u6709\u591a\u76f4\u89c2\uff1f<\/span><\/li>\n<\/ol>\n<p><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u4ec0\u4e48\u662f\u5ba2\u6237\u53cd\u9988\uff1f<\/a><\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">15 \u5927\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u6700\u4f73\u5b9e\u8df5<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58641 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-3-600x912.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-3-600x912.jpg\" alt=\"15 \u5927\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u6700\u4f73\u5b9e\u8df5\" width=\"600\" height=\"912\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27912%27%20viewBox%3D%270%200%20600%20912%27%3E%3Crect%20width%3D%27600%27%20height%3D%27912%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-3-197x300.jpg 197w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-3-200x304.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-3-400x608.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-3-600x912.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-3-674x1024.jpg 674w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/focus-group-research-descriptive-3.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5f00\u5c55\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u65f6\uff0c\u5fc5\u987b\u9075\u5faa\u6700\u4f73\u5b9e\u8df5\uff0c\u4ee5\u786e\u4fdd\u6240\u6536\u96c6\u6570\u636e\u7684\u6709\u6548\u6027\u548c\u53ef\u9760\u6027\u3002 \u4ee5\u4e0b\u662f\u51e0\u4e2a\u503c\u5f97\u8003\u8651\u7684\u57fa\u672c\u6700\u4f73\u505a\u6cd5\uff1a<\/span><\/p>\n<p><b>1.\u786e\u5b9a\u76ee\u6807\uff1a  <\/b><span style=\"font-weight: 400;\">\u660e\u786e\u754c\u5b9a\u7814\u7a76\u76ee\u6807\u4ee5\u53ca\u5e0c\u671b\u4ece<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u6536\u96c6\u5230\u7684\u5177\u4f53\u4fe1\u606f\u3002 \u8fd9\u5c06\u6210\u4e3a\u6307\u5bfc\u6574\u4e2a\u7814\u7a76\u8fc7\u7a0b\u671d\u6b63\u786e\u65b9\u5411\u53d1\u5c55\u7684\u5b9d\u8d35\u8d44\u6e90\u3002<\/span><\/p>\n<p><b>2.\u62db\u52df\u53c2\u4e0e\u8005\uff1a  <\/b><span style=\"font-weight: 400;\">\u4ed4\u7ec6\u6311\u9009\u80fd\u4ee3\u8868\u76ee\u6807\u53d7\u4f17\u6216\u7279\u5b9a\u4eba\u53e3\u7edf\u8ba1\u7684\u53c2\u4e0e\u8005\u3002 \u4f7f\u7528\u9002\u5f53\u7684\u7b5b\u9009\u6807\u51c6\uff0c\u786e\u4fdd\u53c2\u4e0e\u8005\u7b26\u5408\u9884\u671f\u7279\u5f81\u3002<\/span><\/p>\n<p><b>3.\u5c0f\u7ec4\u4eba\u6570\uff1a<\/b><span style=\"font-weight: 400;\"> \u5c0f\u7ec4\u4eba\u6570\u4ee5 6-10 \u4eba\u4e3a\u5b9c\u3002 \u8fd9\u4e2a\u6570\u5b57\u65e2\u80fd\u8ba9\u5927\u5bb6\u8fdb\u884c\u6709\u610f\u4e49\u7684\u4e92\u52a8\u548c\u8ba8\u8bba\uff0c\u53c8\u4e0d\u4f1a\u8ba9\u4eba\u4e0d\u77e5\u6240\u63aa\u6216\u8fc7\u4e8e\u7a00\u91ca\u3002<\/span><\/p>\n<p><b>4.\u4e3b\u6301\u4eba\u7684\u9009\u62e9\uff1a<\/b><span style=\"font-weight: 400;\"> \u9009\u62e9\u4e00\u4f4d\u6709\u7ecf\u9a8c\u7684\u4e3b\u6301\u4eba\uff0c\u4ed6\u80fd\u6709\u6548\u5730\u4fc3\u8fdb\u8ba8\u8bba\u3002 \u4e3b\u6301\u4eba\u5e94\u719f\u7ec3\u638c\u63e1\u4fdd\u6301\u8c08\u8bdd\u91cd\u70b9\u7a81\u51fa\u3001\u9f13\u52b1\u53c2\u4e0e\u548c\u5904\u7406\u4efb\u4f55\u6f5c\u5728\u51b2\u7a81\u7684\u6280\u5de7\u3002<\/span><\/p>\n<p><b>5.\u8ba8\u8bba\u6307\u5357\uff1a  <\/b><span style=\"font-weight: 400;\">\u51c6\u5907\u4e00\u4efd\u7ed3\u6784\u5408\u7406\u7684\u8ba8\u8bba\u6307\u5357\uff0c\u6982\u8ff0\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u4e2d\u8981\u8ba8\u8bba\u7684\u5173\u952e\u8bdd\u9898\u548c\u95ee\u9898\u3002 \u8fd9\u5c06\u6709\u52a9\u4e8e\u786e\u4fdd\u5404\u5c0f\u7ec4\u7684\u4e00\u81f4\u6027\uff0c\u5e76\u4e3a\u4e3b\u6301\u4eba\u63d0\u4f9b\u4e00\u4e2a\u6846\u67b6\u3002<\/span><\/p>\n<p><b>6.\u5efa\u7acb\u53cb\u597d\u5173\u7cfb\uff1a  <\/b><span style=\"font-weight: 400;\">\u4f1a\u8bae\u5f00\u59cb\u65f6\uff0c\u9996\u5148\u8981\u4e0e\u4e0e\u4f1a\u8005\u5efa\u7acb\u878d\u6d3d\u7684\u5173\u7cfb\u3002 \u8425\u9020\u8212\u9002\u3001\u65e0\u5a01\u80c1\u7684\u73af\u5883\uff0c\u9f13\u52b1\u53c2\u4e0e\u8005\u5206\u4eab\u81ea\u5df1\u7684\u89c2\u70b9\u548c\u7ecf\u9a8c\u3002<\/span><\/p>\n<p><b>7.\u9f13\u52b1\u53c2\u4e0e\uff1a<\/b><span style=\"font-weight: 400;\"> \u79ef\u6781\u9f13\u52b1\u6240\u6709\u53c2\u4e0e\u8005\u53c2\u4e0e\u3002 \u786e\u4fdd\u6bcf\u4e2a\u4eba\u90fd\u6709\u673a\u4f1a\u53d1\u8868\u610f\u89c1\uff0c\u786e\u4fdd\u6ca1\u6709\u4eba\u4e3b\u5bfc\u8c08\u8bdd\u3002<\/span><\/p>\n<p><b>8.\u79ef\u6781\u503e\u542c\uff1a  <\/b><span style=\"font-weight: 400;\">\u4e3b\u6301\u4eba\u5e94\u79ef\u6781\u503e\u542c\u4e0e\u4f1a\u8005\u7684\u56de\u7b54\uff0c\u8ddf\u8fdb\u611f\u5174\u8da3\u7684\u95ee\u9898\uff0c\u5e76\u5728\u5fc5\u8981\u65f6\u6df1\u5165\u63a2\u8ba8\u3002 \u8fd9\u6709\u52a9\u4e8e\u83b7\u5f97\u66f4\u4e30\u5bcc\u7684\u89c1\u89e3\uff0c\u5e76\u9f13\u52b1\u53c2\u4e0e\u8005\u9610\u8ff0\u81ea\u5df1\u7684\u60f3\u6cd5\u3002<\/span><\/p>\n<p><b>9.\u907f\u514d\u8bf1\u5bfc\u6027\u95ee\u9898\uff1a  <\/b><span style=\"font-weight: 400;\">\u63d0\u51fa\u5f00\u653e\u5f0f\u95ee\u9898\uff0c\u8ba9\u4e0e\u4f1a\u8005\u81ea\u7531\u8868\u8fbe\u60f3\u6cd5\u3002 \u907f\u514d\u53ef\u80fd\u5f71\u54cd\u56de\u7b54\u6216\u4f7f\u56de\u7b54\u4ea7\u751f\u504f\u5dee\u7684\u5f15\u5bfc\u6027\u95ee\u9898\u3002<\/span><\/p>\n<p><b>10.\u4f7f\u7528\u591a\u4e2a\u4e3b\u6301\u4eba\u6216\u89c2\u5bdf\u5458\uff1a<\/b><span style=\"font-weight: 400;\">\u8003\u8651\u5728\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\u671f\u95f4\u6709\u591a\u540d\u4e3b\u6301\u4eba\u6216\u89c2\u5bdf\u5458\u5728\u573a\uff0c\u4ee5\u6355\u6349\u5404\u79cd\u89c2\u70b9\uff0c\u786e\u4fdd\u6570\u636e\u6536\u96c6\u7684\u5168\u9762\u6027\u3002<\/span><\/p>\n<p><b>11.\u6587\u4ef6\u548c\u8bb0\u5f55\uff1a  <\/b><span style=\"font-weight: 400;\">\u5728\u4f1a\u8bae\u671f\u95f4\u505a\u8be6\u7ec6\u8bb0\u5f55\uff0c\u6216\u8003\u8651\u5728\u5f81\u5f97\u4e0e\u4f1a\u8005\u540c\u610f\u7684\u60c5\u51b5\u4e0b\u8bb0\u5f55\u8ba8\u8bba\u8fc7\u7a0b\u3002 \u8fd9\u5c06\u6709\u52a9\u4e8e\u51c6\u786e\u5206\u6790\u6570\u636e\uff0c\u6355\u6349\u73b0\u573a\u89c2\u5bdf\u65f6\u53ef\u80fd\u4f1a\u9057\u6f0f\u7684\u7ec6\u5fae\u5dee\u522b\u3002<\/span><\/p>\n<p><b>12.\u4fdd\u6301\u673a\u5bc6\u6027\uff1a  <\/b><span style=\"font-weight: 400;\">\u5411\u53c2\u4e0e\u8005\u4fdd\u8bc1\u4ed6\u4eec\u7684\u56de\u7b54\u5c06\u88ab\u4fdd\u5bc6\u3002 \u8fd9\u6709\u52a9\u4e8e\u4e3a\u5f00\u8bda\u5e03\u516c\u7684\u8ba8\u8bba\u521b\u9020\u4e00\u4e2a\u5b89\u5168\u7684\u7a7a\u95f4\u3002<\/span><\/p>\n<p><b>13.\u5206\u6790\u548c\u89e3\u91ca\uff1a<\/b><span style=\"font-weight: 400;\"> \u5f7b\u5e95\u5206\u6790\u6536\u96c6\u5230\u7684\u6570\u636e\uff0c\u5bfb\u627e\u5171\u540c\u7684\u4e3b\u9898\u3001\u6a21\u5f0f\u548c\u89c1\u89e3\u3002 \u4f7f\u7528\u7cfb\u7edf\u7684\u65b9\u6cd5\u786e\u5b9a\u5173\u952e\u7ed3\u679c\u5e76\u5f97\u51fa\u6709\u610f\u4e49\u7684\u7ed3\u8bba\u3002<\/span><\/p>\n<p><b>14.\u4e09\u89d2\u6d4b\u91cf\uff1a<\/b><span style=\"font-weight: 400;\"> \u8003\u8651\u4f7f\u7528\u591a\u79cd\u7814\u7a76\u65b9\u6cd5\uff08\u5982<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e9%87%8f%e7%a0%94%e7%a9%b6\/#Methodology\">\u5b9a\u91cf<\/a>\u548c<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e6%80%a7%e7%a0%94%e7%a9%b6\/#Qualitative_Research_Methods_The_Top_4_Techniques\">\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5<\/a>\uff09\u548c\u6570\u636e\u6765\u6e90\u6765\u9a8c\u8bc1\u548c\u4ea4\u53c9\u53c2\u8003\u7126\u70b9\u5c0f\u7ec4\u7684\u7814\u7a76\u7ed3\u679c\u3002 \u8fd9\u6709\u52a9\u4e8e\u63d0\u9ad8\u7814\u7a76\u7684\u53ef\u4fe1\u5ea6\u3002<\/span><\/p>\n<p><b>15.\u62a5\u544a\u8c03\u67e5\u7ed3\u679c\uff1a<\/b><span 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