{"id":70920,"date":"2023-05-18T04:46:03","date_gmt":"2023-05-18T08:46:03","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e9%87%8f%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/"},"modified":"2024-01-29T07:49:37","modified_gmt":"2024-01-29T11:49:37","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e9%87%8f%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e9%87%8f%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\uff1f \u5b9a\u4e49\u3001\u65b9\u6cd5\u3001\u5b9e\u4f8b\u548c\u6700\u4f73\u505a\u6cd5"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc\">\u4ec0\u4e48\u662f\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\uff1f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc__1\">\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u7684\u6b65\u9aa4<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc__2\">\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u65b9\u6cd5<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc__3\">\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u95ee\u9898\u4e3e\u4f8b<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_9\">\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u7684 9 \u9879\u6700\u4f73\u5b9e\u8df5<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u88ab\u5b9a\u4e49\u4e3a\u4e00\u79cd\u6d89\u53ca\u6536\u96c6\u548c\u5206\u6790\u6570\u5b57\u6570\u636e\u4ee5\u4e86\u89e3\u5e02\u573a\u8d8b\u52bf\u3001\u6d88\u8d39\u8005\u884c\u4e3a\u548c\u5176\u4ed6\u5546\u4e1a\u76f8\u5173\u53d8\u91cf\u7684\u7814\u7a76\u7c7b\u578b\u3002 \u5b83\u901a\u5e38\u6d89\u53ca\u5bf9\u5927\u91cf\u6837\u672c\u4eba\u7fa4\u6216\u76ee\u6807\u53d7\u4f17\u8fdb\u884c\u8c03\u67e5\uff0c\u4f7f\u7528\u8c03\u67e5\u3001\u6c11\u610f\u6d4b\u9a8c\u6216\u95ee\u5377\u6536\u96c6\u6570\u636e\uff0c\u7136\u540e\u4f7f\u7528\u7edf\u8ba1\u6280\u672f\u5bf9\u6570\u636e\u8fdb\u884c\u5206\u6790\uff0c\u4ee5\u786e\u5b9a\u6a21\u5f0f\u3001\u76f8\u5173\u6027\u548c\u5176\u4ed6\u89c1\u89e3\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u53ef\u7528\u4e8e\u56de\u7b54\u5404\u79cd\u95ee\u9898\uff0c\u4f8b\u5982<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7279\u5b9a\u5e02\u573a\u4e2d\u6700\u53d7\u6b22\u8fce\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u662f\u4ec0\u4e48\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4eba\u4eec\u613f\u610f\u4e3a\u67d0\u4e00\u4ea7\u54c1\u6216\u670d\u52a1\u652f\u4ed8\u591a\u5c11\u94b1\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\u51b3\u7b56\u7684\u56e0\u7d20\u6709\u54ea\u4e9b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5ba2\u6237\u5bf9\u7279\u5b9a\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6ee1\u610f\u5ea6\u5982\u4f55\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e0d\u540c\u516c\u53f8\u5728\u67d0\u4e00\u884c\u4e1a\u7684\u5e02\u573a\u4efd\u989d\u662f\u591a\u5c11\uff1f<\/span><\/li>\n<\/ol>\n<p><b>\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u7684\u7279\u70b9<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u7c7b\u7814\u7a76\u6d89\u53ca\u6536\u96c6\u6570\u5b57\u6570\u636e\uff0c\u5e76\u4f7f\u7528\u7edf\u8ba1\u65b9\u6cd5\u5bf9\u5176\u8fdb\u884c\u5206\u6790\uff0c\u4ee5\u786e\u5b9a\u6a21\u5f0f\u3001\u76f8\u5173\u6027\u548c\u5176\u4ed6\u53ef\u4e3a\u4e1a\u52a1\u51b3\u7b56\u63d0\u4f9b\u4fe1\u606f\u7684\u89c1\u89e3\u3002 \u4ee5\u4e0b\u662f\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u7684\u4e00\u4e9b\u4e3b\u8981\u7279\u70b9\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7ed3\u6784\u5316\u6570\u636e\u6536\u96c6\u65b9\u6cd5\uff1a<\/b><span style=\"font-weight: 400;\"> \u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u901a\u5e38\u662f\u901a\u8fc7\u7ed3\u6784\u5316\u7684<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/#Methodology\">\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5<\/a>\u6536\u96c6\u6570\u636e\uff0c\u5982\u8c03\u67e5\u3001\u5b9e\u9a8c\u6216\u5176\u4ed6\u53ef\u6536\u96c6\u5ba2\u89c2\u548c\u53ef\u6d4b\u91cf\u6570\u636e\u7684\u6280\u672f\u3002 \u8fd9\u79cd\u7ed3\u6784\u5316\u65b9\u6cd5\u6709\u52a9\u4e8e\u786e\u4fdd\u6536\u96c6\u5230\u7684\u6570\u636e\u662f\u4e00\u81f4\u548c\u53ef\u9760\u7684\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5927\u6837\u672c\u91cf\uff1a  <\/b><span style=\"font-weight: 400;\">\u4e3a\u786e\u4fdd\u7edf\u8ba1\u610f\u4e49\uff0c\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u901a\u5e38\u9700\u8981\u5927\u91cf\u6837\u672c\u3002 \u8fd9\u610f\u5473\u7740\u9700\u8981\u5bf9\u5927\u91cf\u4e2a\u4eba\u8fdb\u884c\u8c03\u67e5\u6216\u7814\u7a76\uff0c\u4ee5\u786e\u4fdd\u6536\u96c6\u5230\u7684\u6570\u636e\u80fd\u591f\u4ee3\u8868\u66f4\u5e7f\u6cdb\u7684\u4eba\u7fa4\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7edf\u8ba1\u5206\u6790\uff1a  <\/b><span style=\"font-weight: 400;\">\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u4e3b\u8981\u4f9d\u9760\u7edf\u8ba1\u5206\u6790\u6765\u786e\u5b9a\u6570\u636e\u4e2d\u7684\u6a21\u5f0f\u548c\u76f8\u5173\u6027\u3002 \u8fd9\u5305\u62ec\u4f7f\u7528\u56de\u5f52\u5206\u6790\u3001\u76f8\u5173\u5206\u6790\u548c\u5047\u8bbe\u68c0\u9a8c\u7b49\u6280\u672f\uff0c\u4ece\u6536\u96c6\u5230\u7684\u6570\u636e\u4e2d\u5f97\u51fa\u7ed3\u8bba\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5ba2\u89c2\u6027\uff1a  <\/b><span style=\"font-weight: 400;\">\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u7684\u76ee\u6807\u662f\u6536\u96c6\u5ba2\u89c2\u516c\u6b63\u7684\u6570\u636e\uff0c\u7528\u4e8e\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u3002 \u4e3a\u6b64\uff0c\u7814\u7a76\u4eba\u5458\u9700\u8981\u786e\u4fdd\u4ed6\u4eec\u7684\u65b9\u6cd5\u662f\u5ba2\u89c2\u7684\uff0c\u6240\u6536\u96c6\u7684\u6570\u636e\u4e0d\u5e26\u504f\u89c1\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u53ef\u590d\u5236\u6027\uff1a<\/b><span style=\"font-weight: 400;\"> \u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u7684\u4f18\u52bf\u4e4b\u4e00\u5728\u4e8e\u5176\u53ef\u590d\u5236\u6027\u3002 \u8fd9\u610f\u5473\u7740\u5176\u4ed6\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u4f7f\u7528\u76f8\u540c\u7684\u65b9\u6cd5\u6765\u6536\u96c6\u548c\u5206\u6790\u6570\u636e\uff0c\u4ece\u800c\u4f7f\u7814\u7a76\u7ed3\u679c\u80fd\u591f\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u5f97\u5230\u9a8c\u8bc1\u548c\u786e\u8ba4\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u53ef\u63a8\u5e7f\u6027\uff1a  <\/b><span style=\"font-weight: 400;\">\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u65e8\u5728\u6536\u96c6\u80fd\u4ee3\u8868\u66f4\u5e7f\u6cdb\u4eba\u7fa4\u7684\u6570\u636e\u3002 \u8fd9\u610f\u5473\u7740\u4ece\u6570\u636e\u4e2d\u5f97\u51fa\u7684\u89c1\u89e3\u548c\u7ed3\u8bba\u53ef\u4ee5\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u63a8\u5e7f\u5230\u66f4\u5e7f\u6cdb\u7684\u4eba\u7fa4\u4e2d\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u91cf\u5316\uff1a  <\/b><span style=\"font-weight: 400;\">\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u6d89\u53ca\u4f7f\u7528\u6570\u5b57\u6d4b\u91cf\u65b9\u6cd5\u5bf9\u6570\u636e\u8fdb\u884c\u91cf\u5316\u3002 \u8fd9\u6837\u5c31\u53ef\u4ee5\u65b9\u4fbf\u5730\u5bf9\u6570\u636e\u8fdb\u884c\u5206\u6790\u548c\u6bd4\u8f83\uff0c\u5e76\u5229\u7528\u7edf\u8ba1\u6280\u672f\u4ece\u6570\u636e\u4e2d\u83b7\u5f97\u542f\u793a\u3002<\/span><\/li>\n<\/ul>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u7684\u6b65\u9aa4<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58693 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-1-600x648.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-1-600x648.jpg\" alt=\"\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u7684\u6b65\u9aa4\" width=\"600\" height=\"648\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27648%27%20viewBox%3D%270%200%20600%20648%27%3E%3Crect%20width%3D%27600%27%20height%3D%27648%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-1-200x216.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-1-278x300.jpg 278w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-1-400x432.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-1-600x648.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u65b9\u6cd5\u7684\u603b\u4f53\u6982\u8ff0\uff1a<\/span><\/p>\n<p><b>\u6b65\u9aa4 1. \u786e\u5b9a\u7814\u7a76\u95ee\u9898\uff1a  <\/b><span style=\"font-weight: 400;\">\u8fdb\u884c\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u7684\u7b2c\u4e00\u6b65\u662f\u786e\u5b9a\u7814\u7a76\u95ee\u9898\u6216\u96be\u9898\u3002 \u8fd9\u5305\u62ec\u786e\u5b9a\u9700\u8981\u6536\u96c6\u7684\u5177\u4f53\u4fe1\u606f\u548c\u7814\u7a76\u76ee\u6807\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 2. \u8bbe\u8ba1\u7814\u7a76\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e0b\u4e00\u6b65\u662f\u8bbe\u8ba1\u7814\u7a76\uff0c\u5305\u62ec\u786e\u5b9a\u76ee\u6807\u4eba\u7fa4\u3001\u9009\u62e9\u62bd\u6837\u65b9\u6cd5\u3001\u5236\u5b9a\u8c03\u67e5\u5de5\u5177\u6216\u5176\u4ed6\u6570\u636e\u6536\u96c6\u65b9\u6cd5\u3002 \u7814\u7a76\u8bbe\u8ba1\u5e94\u4e0e<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u5b9a\u91cf<\/a>\u7814\u7a76\u95ee\u9898\u548c\u5177\u4f53\u7814\u7a76\u76ee\u6807\u76f8\u9002\u5e94\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 3. \u6536\u96c6\u6570\u636e\uff1a  <\/b><span style=\"font-weight: 400;\">\u4e00\u65e6\u7814\u7a76\u8bbe\u8ba1\u5c31\u7eea\uff0c\u5c31\u53ef\u4ee5\u5f00\u59cb\u6570\u636e\u6536\u96c6\u8fc7\u7a0b\u3002 \u8fd9\u5305\u62ec\u5bf9\u62bd\u6837\u4eba\u53e3\u8fdb\u884c\u8c03\u67e5\u6216\u4f7f\u7528\u5176\u4ed6\u6570\u636e\u6536\u96c6\u5de5\u5177\u3002 \u6570\u636e\u6536\u96c6\u8fc7\u7a0b\u5e94\u7ed3\u6784\u5316\u548c\u6807\u51c6\u5316\uff0c\u4ee5\u786e\u4fdd\u6240\u6536\u96c6\u6570\u636e\u7684\u4e00\u81f4\u6027\u548c\u53ef\u9760\u6027\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 4. \u5206\u6790\u6570\u636e\uff1a<\/b><span style=\"font-weight: 400;\"> \u6536\u96c6\u6570\u636e\u540e\uff0c\u4f7f\u7528\u56de\u5f52\u5206\u6790\u3001\u76f8\u5173\u5206\u6790\u548c\u5047\u8bbe\u68c0\u9a8c\u7b49\u7edf\u8ba1\u6280\u672f\u5bf9\u6570\u636e\u8fdb\u884c\u5206\u6790\u3002 \u8fd9\u5305\u62ec\u8bc6\u522b\u6570\u636e\u4e2d\u7684\u6a21\u5f0f\u548c\u76f8\u5173\u6027\uff0c\u5e76\u4ece\u6570\u636e\u4e2d\u5f97\u51fa\u89c1\u89e3\uff0c\u4ee5\u56de\u7b54\u7814\u7a76\u95ee\u9898\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 5. \u5f97\u51fa\u7ed3\u8bba\uff1a<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/#Methodology\">\u5b9a\u91cf\u7814\u7a76\u65b9\u6cd5<\/a>\u7684\u6700\u540e\u4e00\u6b65\u662f\u5f97\u51fa\u7ed3\u8bba\u3002 \u8be5\u65b9\u6cd5\u4ee5\u6570\u636e\u5206\u6790\u4e3a\u57fa\u7840\u3002<\/span> <span style=\"font-weight: 400;\">\u8fd9\u5305\u62ec\u89e3\u91ca\u6570\u636e\uff0c\u5e76\u6839\u636e\u6536\u96c6\u5230\u7684\u6570\u636e\u5f97\u51fa\u7ed3\u8bba\u3002 \u7ed3\u8bba\u5e94\u4e0e\u7814\u7a76\u95ee\u9898\u548c\u7814\u7a76\u76ee\u6807\u76f8\u5173\u3002<\/span><\/p>\n<p><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e6%80%a7%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\">\u4ec0\u4e48\u662f\u5b9a\u6027\u5e02\u573a\u7814\u7a76\uff1f<\/a><\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u65b9\u6cd5<\/h2>\n<p><span style=\"font-weight: 400;\">\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u4e2d\u6709\u51e0\u79cd\u5e38\u7528\u7684\u6280\u672f\uff0c\u6bcf\u79cd\u6280\u672f\u90fd\u6709\u81ea\u5df1\u7684\u4f18\u52bf\u548c\u5c40\u9650\u6027\u3002 \u5728\u6b64\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u4e2d\u6700\u5e38\u7528\u7684\u4e00\u4e9b\u6280\u672f\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><strong>\u8c03\u67e5<\/strong><\/p>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u8c03\u67e5\u662f\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u4e2d\u4f7f\u7528\u6700\u5e7f\u6cdb\u7684\u6280\u672f\u4e4b\u4e00\u3002 \u8c03\u67e5\u5305\u62ec\u901a\u8fc7\u7ed3\u6784\u5316\u95ee\u5377\u6216\u8bbf\u8c08\u4ece\u5927\u91cf\u4e2a\u4eba\u4e2d\u6536\u96c6\u6570\u636e\u3002 \u8c03\u67e5\u53ef\u4ee5\u901a\u8fc7\u7f51\u7edc\u3001\u90ae\u4ef6\u6216\u7535\u8bdd\u8fdb\u884c\u3002 \u8c03\u67e5\u662f\u4e00\u79cd\u6d41\u884c\u7684\u9009\u62e9\uff0c\u56e0\u4e3a\u5b83\u80fd\u8ba9\u4f01\u4e1a\u4ee5\u76f8\u5bf9\u8f83\u4f4e\u7684\u6210\u672c\u5feb\u901f\u6536\u96c6\u5927\u91cf\u6570\u636e\u3002 \u5b83\u4eec\u8fd8\u5177\u6709\u5f88\u5f3a\u7684\u5b9a\u5236\u6027\uff0c\u53ef\u4ee5\u6839\u636e\u5177\u4f53\u7684\u7814\u7a76\u95ee\u9898\u548c\u76ee\u6807\u91cf\u8eab\u5b9a\u5236\u95ee\u9898\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><strong>\u5b9e\u9a8c<\/strong><\/p>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5b9e\u9a8c\u662f\u4e00\u79cd\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u6280\u672f\uff0c\u7528\u4e8e\u6d4b\u8bd5\u7279\u5b9a\u53d8\u91cf\u5bf9\u6d88\u8d39\u8005\u884c\u4e3a\u6216\u6001\u5ea6\u7684\u5f71\u54cd\u3002 \u6709\u4e24\u79cd\u7c7b\u578b\u7684\u5b9e\u9a8c\u3002 \u4e00\u4e2a\u662f\u5b9e\u9a8c\u5ba4\u5b9e\u9a8c\uff0c\u53e6\u4e00\u4e2a\u662f\u5b9e\u5730\u5b9e\u9a8c\u3002 \u5b9e\u9a8c\u5ba4\u5b9e\u9a8c\u5728\u53d7\u63a7\u73af\u5883\u4e2d\u8fdb\u884c\uff0c\u800c\u5b9e\u5730\u5b9e\u9a8c\u5219\u5728\u81ea\u7136\u73af\u5883\u4e2d\u8fdb\u884c\u3002 \u8fd9\u4e24\u7c7b\u5b9e\u9a8c\u90fd\u80fd\u4e3a\u6d88\u8d39\u8005\u884c\u4e3a\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u89c1\u89e3\uff0c\u5e2e\u52a9\u4f01\u4e1a\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><strong>\u89c2\u5bdf\u7814\u7a76<\/strong><\/p>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u89c2\u5bdf\u7814\u7a76\u5305\u62ec\u89c2\u5bdf\u81ea\u7136\u73af\u5883\u4e2d\u7684\u4e2a\u4f53\u5e76\u6536\u96c6\u5176\u884c\u4e3a\u6570\u636e\u3002 \u8fd9\u53ef\u4ee5\u901a\u8fc7\u76f4\u63a5\u89c2\u5bdf\u6216\u4f7f\u7528\u6444\u50cf\u5934\u6216\u8ddf\u8e2a\u88c5\u7f6e\u7b49\u6280\u672f\u6765\u5b9e\u73b0\u3002 \u89c2\u5bdf\u7814\u7a76\u53ef\u4ee5\u4e3a\u6d88\u8d39\u8005\u884c\u4e3a\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u89c1\u89e3\uff0c\u4f46\u4e5f\u53ef\u80fd\u8017\u8d39\u65f6\u95f4\uff0c\u800c\u4e14\u53ef\u80fd\u9700\u8981\u5927\u91cf\u6837\u672c\u624d\u80fd\u6709\u6548\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><strong>\u4e8c\u624b\u6570\u636e\u5206\u6790<\/strong><\/p>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u4e8c\u624b\u6570\u636e\u5206\u6790\uff0c\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u5206\u6790\u4ed6\u4eba\u5df2\u7ecf\u6536\u96c6\u7684\u6570\u636e\uff0c\u800c\u4e0d\u662f\u81ea\u5df1\u6536\u96c6\u65b0\u7684\u6570\u636e\u3002 \u8fd9\u53ef\u80fd\u5305\u62ec\u6765\u81ea\u653f\u5e9c\u673a\u6784\u3001\u884c\u4e1a\u534f\u4f1a\u6216\u5176\u4ed6\u6765\u6e90\u7684\u6570\u636e\u3002 \u4e8c\u624b\u6570\u636e\u5206\u6790\u662f\u4e00\u79cd\u5177\u6709\u6210\u672c\u6548\u76ca\u7684<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\">\u5e02\u573a\u8c03\u7814<\/a>\u65b9\u5f0f\uff0c\u4f46\u4e0e\u5176\u4ed6\u6280\u672f\u76f8\u6bd4\uff0c\u5b83\u7684\u53ef\u5b9a\u5236\u6027\u53ef\u80fd\u8f83\u5dee\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><strong>\u7eb5\u5411\u7814\u7a76<\/strong><\/p>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7eb5\u5411\u7814\u7a76\u6d89\u53ca\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u4ece\u540c\u4e00\u4e2a\u4eba\u8eab\u4e0a\u6536\u96c6\u6570\u636e\u3002 \u8fd9\u6837\uff0c\u7814\u7a76\u4eba\u5458\u5c31\u80fd\u89c2\u5bdf\u5230\u884c\u4e3a\u6216\u8d8b\u52bf\u968f\u65f6\u95f4\u7684\u53d8\u5316\u3002 \u7eb5\u5411\u7814\u7a76\u53ef\u4ee5\u4e3a\u6d88\u8d39\u8005\u884c\u4e3a\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u6d1e\u5bdf\uff0c\u4f46\u5176\u6210\u672c\u9ad8\u6602\u4e14\u8017\u65f6\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><strong>\u6a2a\u65ad\u9762\u7814\u7a76<\/strong><\/p>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6a2a\u65ad\u9762\u7814\u7a76\u6d89\u53ca\u5728\u5355\u4e2a\u65f6\u95f4\u70b9\u6536\u96c6\u4e2a\u4eba\u6570\u636e\u3002 \u8fd9\u6837\uff0c\u7814\u7a76\u4eba\u5458\u5c31\u53ef\u4ee5\u6bd4\u8f83\u6765\u81ea\u4e0d\u540c\u7fa4\u4f53\u6216\u4eba\u7fa4\u7684\u6570\u636e\u3002 \u6a2a\u65ad\u9762\u7814\u7a76\u53ef\u4ee5\u4e3a\u4e86\u89e3\u4e0d\u540c\u7fa4\u4f53\u4e4b\u95f4\u7684\u5dee\u5f02\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u4fe1\u606f\uff0c\u4f46\u53ef\u80fd\u65e0\u6cd5\u6df1\u5165\u4e86\u89e3\u968f\u65f6\u95f4\u63a8\u79fb\u800c\u53d1\u751f\u7684\u53d8\u5316\u3002<\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u95ee\u9898\u4e3e\u4f8b<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58694 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-2-600x491.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-2-600x491.jpg\" alt=\"\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u95ee\u9898\u4e3e\u4f8b\" width=\"600\" height=\"491\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27491%27%20viewBox%3D%270%200%20600%20491%27%3E%3Crect%20width%3D%27600%27%20height%3D%27491%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-2-200x164.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-2-300x245.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-2-400x327.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-2-600x491.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u7814\u7a76\u8fc7\u7a0b\u4e2d\uff0c\u53ef\u4ee5\u4f7f\u7528\u591a\u79cd\u7c7b\u578b\u7684\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u95ee\u9898\u3002 \u4ee5\u4e0b\u662f\u51e0\u79cd\u6700\u5e38\u7528\u7684\u7c7b\u578b\uff1a<\/span><\/p>\n<p><strong><b>1.\u5c01\u95ed\u5f0f\u95ee\u9898<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u5c01\u95ed\u5f0f\u95ee\u9898\u662f\u6307\u56de\u7b54\u9009\u9879\u6709\u9650\u7684\u95ee\u9898\u3002 \u8981\u6c42\u53d7\u8bbf\u8005\u4ece\u9884\u5b9a\u4e49\u7684\u56de\u7b54\u5217\u8868\u4e2d\u9009\u62e9\u4e00\u4e2a\u6216\u591a\u4e2a\u9009\u9879\u3002 \u5c01\u95ed\u5f0f\u95ee\u9898\u6709\u52a9\u4e8e\u6536\u96c6\u53ef\u8fdb\u884c\u7edf\u8ba1\u5206\u6790\u7684\u5ba2\u89c2\u548c\u53ef\u6d4b\u91cf\u7684\u6570\u636e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><i>\u4e3e\u4f8b\u8bf4\u660e\uff1a\u60a8\u591a\u4e45\u8d2d\u4e70\u4e00\u6b21\u5496\u5561\uff1f<\/i><\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">a) \u6bcf\u65e5<\/span><\/li>\n<li><span style=\"font-weight: 400;\">b) \u6bcf\u5468<\/span><\/li>\n<li><span style=\"font-weight: 400;\">c) \u6bcf\u6708<\/span><\/li>\n<li><span style=\"font-weight: 400;\">d) \u5f88\u5c11<\/span><\/li>\n<li><span style=\"font-weight: 400;\">e) \u4ece\u4e0d<\/span><\/li>\n<\/ol>\n<p><strong><b>2.\u5f00\u653e\u5f0f\u95ee\u9898<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u5f00\u653e\u5f0f\u95ee\u9898\u5141\u8bb8\u53d7\u8bbf\u8005\u63d0\u4f9b\u81ea\u5df1\u7684\u7b54\u6848\uff0c\u6ca1\u6709\u4efb\u4f55\u9884\u5b9a\u4e49\u7684\u56de\u7b54\u9009\u9879\u3002 \u5f00\u653e\u5f0f\u95ee\u9898\u6709\u52a9\u4e8e\u6536\u96c6\u8be6\u7ec6\u548c\u7ec6\u5fae\u7684\u4fe1\u606f\uff0c\u4f46\u5b83\u4eec\u53ef\u80fd\u66f4\u96be\u8fdb\u884c\u7edf\u8ba1\u5206\u6790\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><i>\u4e3e\u4f8b\u8bf4\u660e\uff1a\u54ea\u4e9b\u56e0\u7d20\u4f1a\u5f71\u54cd\u60a8\u8d2d\u4e70\u5496\u5561\u7684\u51b3\u5b9a\uff1f<\/i><\/span><\/p>\n<p><strong><b>3.\u674e\u514b\u7279\u91cf\u8868\u95ee\u9898<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u674e\u514b\u7279\u91cf\u8868\u95ee\u9898\u662f\u8981\u6c42\u53d7\u8bbf\u8005\u7528\u91cf\u8868\u8868\u793a\u5bf9\u67d0\u4e00\u9648\u8ff0\u7684\u540c\u610f\u6216\u4e0d\u540c\u610f\u7a0b\u5ea6\u7684\u95ee\u9898\u3002 \u91cf\u8868\u7684\u8303\u56f4\u901a\u5e38\u4ece\u975e\u5e38\u540c\u610f\u5230\u975e\u5e38\u4e0d\u540c\u610f\uff0c\u4e2d\u95f4\u6709\u51e0\u4e2a\u70b9\u3002 \u674e\u514b\u7279\u91cf\u8868\u95ee\u9898\u6709\u52a9\u4e8e\u6536\u96c6\u6709\u5173\u6001\u5ea6\u548c\u610f\u89c1\u7684\u6570\u636e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><i>\u4f8b\u5982\u5496\u5561\u8d28\u91cf\u7b26\u5408\u60a8\u7684\u671f\u671b\u3002 \u4f60\u6709\u4ec0\u4e48\u60f3\u6cd5\uff1f<\/i><\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">a) \u975e\u5e38\u540c\u610f<\/span><\/li>\n<li><span style=\"font-weight: 400;\">b) \u540c\u610f<\/span><\/li>\n<li><span style=\"font-weight: 400;\">c) \u4e2d\u7acb<\/span><\/li>\n<li><span style=\"font-weight: 400;\">d) \u4e0d\u540c\u610f<\/span><\/li>\n<li><span style=\"font-weight: 400;\">e) \u975e\u5e38\u4e0d\u540c\u610f<\/span><\/li>\n<\/ol>\n<p><strong><b>4.\u8bc4\u5206\u8868\u95ee\u9898<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u8bc4\u5206\u8868\u95ee\u9898\u662f\u8981\u6c42\u53d7\u8bbf\u8005\u7528\u6570\u5b57\u8868\u5bf9\u7279\u5b9a\u4ea7\u54c1\u6216\u670d\u52a1\u8fdb\u884c\u8bc4\u5206\u7684\u95ee\u9898\u3002 \u8bc4\u5206\u8868\u95ee\u9898\u6709\u52a9\u4e8e\u6536\u96c6\u6709\u5173\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u4ea7\u54c1\u6027\u80fd\u7684\u6570\u636e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><i>\u4e3e\u4f8b\u8bf4\u660e\uff1a\u4ee5 1-10 \u5206\u8868\u793a\uff0c\u60a8\u6709\u591a\u5927\u53ef\u80fd\u5411\u670b\u53cb\u63a8\u8350\u6211\u4eec\u7684\u5496\u5561\uff1f<\/i><\/span><\/p>\n<p><strong><b>5.\u4eba\u53e3\u7edf\u8ba1\u5b66\u95ee\u9898<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u4eba\u53e3\u7edf\u8ba1\u95ee\u9898\u662f\u8981\u6c42\u53d7\u8bbf\u8005\u63d0\u4f9b\u6709\u5173\u5176\u5e74\u9f84\u3001\u6027\u522b\u3001\u6536\u5165\u3001\u6559\u80b2\u6c34\u5e73\u548c\u5176\u4ed6\u4eba\u53e3\u7edf\u8ba1\u7279\u5f81\u7684\u4fe1\u606f\u3002 \u4eba\u53e3\u7edf\u8ba1\u5b66\u95ee\u9898\u6709\u52a9\u4e8e\u7ec6\u5206\u5e02\u573a\uff0c\u4e86\u89e3\u4e0d\u540c\u4eba\u53e3\u7fa4\u4f53\u7684\u6d88\u8d39\u884c\u4e3a\u5dee\u5f02\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><i>\u4e3e\u4f8b\u8bf4\u660e\uff1a\u60a8\u7684\u5e74\u9f84\u662f\u591a\u5c11\uff1f<\/i><\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">a) 18 \u5c81\u4ee5\u4e0b<\/span><\/li>\n<li><span style=\"font-weight: 400;\">b) 18-24<\/span><\/li>\n<li><span style=\"font-weight: 400;\">c) 25-34<\/span><\/li>\n<li><span style=\"font-weight: 400;\">d) 35-44<\/span><\/li>\n<li><span style=\"font-weight: 400;\">e) 45-54<\/span><\/li>\n<li><span style=\"font-weight: 400;\">f) 55 \u5c81\u6216\u4ee5\u4e0a<\/span><\/li>\n<\/ol>\n<p><b>\u4e86\u89e3\u66f4\u591a\uff1a<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u4ec0\u4e48\u662f\u5b9a\u91cf\u7814\u7a76\uff1f<\/a><\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u7684 9 \u9879\u6700\u4f73\u5b9e\u8df5<\/h2>\n<p><span style=\"font-weight: 400;\">\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u95ee\u9898\u662f\u7814\u7a76\u8fc7\u7a0b\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002 \u901a\u8fc7\u7cbe\u5fc3\u8bbe\u8ba1\u6709\u6548\u7684\u7814\u7a76\u95ee\u9898\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6536\u96c6\u5ba2\u89c2\u3001\u53ef\u8861\u91cf\u7684\u6570\u636e\uff0c\u4e3a\u51b3\u7b56\u8fc7\u7a0b\u63d0\u4f9b\u4f9d\u636e\u3002 \u901a\u8fc7\u7ed3\u5408\u4f7f\u7528\u5c01\u95ed\u5f0f\u3001\u5f00\u653e\u5f0f\u3001\u674e\u514b\u7279\u91cf\u8868\u3001\u8bc4\u5206\u8868\u548c\u4eba\u53e3\u7edf\u8ba1\u5b66\u95ee\u9898\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6536\u96c6\u5230\u6709\u5173\u6d88\u8d39\u8005\u884c\u4e3a\u3001\u6001\u5ea6\u3001\u504f\u597d\u548c\u4eba\u53e3\u7edf\u8ba1\u5b66\u7684\u5168\u9762\u6570\u636e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e3a\u786e\u4fdd\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u7684\u51c6\u786e\u6027\u548c\u53ef\u9760\u6027\uff0c\u5728\u6574\u4e2a\u8c03\u7814\u8fc7\u7a0b\u4e2d\u9075\u5faa\u6700\u4f73\u5b9e\u8df5\u81f3\u5173\u91cd\u8981\u3002 \u5728\u6b64\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8\u6210\u529f\u5f00\u5c55\u5b9a\u91cf\u5e02\u573a\u8c03\u7814\u7684\u5173\u952e\u6700\u4f73\u5b9e\u8df5\u3002<\/span><\/p>\n<ul>\n<li><b>\u786e\u5b9a\u660e\u786e\u7684\u7814\u7a76\u76ee\u6807\uff1a  <\/b><span style=\"font-weight: 400;\">\u5728\u542f\u52a8\u4efb\u4f55\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u9879\u76ee\u4e4b\u524d\uff0c\u660e\u786e\u7814\u7a76\u76ee\u6807\u81f3\u5173\u91cd\u8981\u3002 \u60a8\u5e0c\u671b\u83b7\u5f97\u54ea\u4e9b\u5177\u4f53\u4fe1\u606f\u6216\u89c1\u89e3\uff1f \u60a8\u662f\u5426\u6709\u5174\u8da3\u4e86\u89e3\u5e02\u573a\u89c4\u6a21\u3001\u786e\u5b9a\u5ba2\u6237\u7fa4\u6216\u8bc4\u4f30\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\uff1f \u786e\u5b9a\u7814\u7a76\u76ee\u6807\u5c06\u6307\u5bfc\u4ece\u95ee\u5377\u8bbe\u8ba1\u5230\u6570\u636e\u5206\u6790\u7684\u6574\u4e2a\u7814\u7a76\u8fc7\u7a0b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4f7f\u7528\u6709\u6548\u53ef\u9760\u7684\u6d4b\u91cf\u5de5\u5177\uff1a  <\/b><span style=\"font-weight: 400;\">\u9009\u62e9\u6709\u6548\u53ef\u9760\u7684\u6d4b\u91cf\u5de5\u5177\u5bf9\u51c6\u786e\u6536\u96c6\u6570\u636e\u81f3\u5173\u91cd\u8981\u3002 \u65e0\u8bba\u662f\u8bbe\u8ba1\u8c03\u67e5\u3001\u95ee\u5377\u8fd8\u662f\u5b9e\u9a8c\uff0c\u6d4b\u91cf\u5de5\u5177\u90fd\u5e94\u7ed3\u6784\u5408\u7406\u3001\u7ecf\u8fc7\u9002\u5f53\u9a8c\u8bc1\u3001\u4e0d\u5b58\u5728\u504f\u5dee\u3002 \u5728\u8fdb\u884c\u5168\u9762\u7814\u7a76\u4e4b\u524d\uff0c\u7528\u5c0f\u6837\u672c\u5bf9\u6d4b\u91cf\u5de5\u5177\u8fdb\u884c\u9884\u5148\u6d4b\u8bd5\u6709\u52a9\u4e8e\u53d1\u73b0\u548c\u89e3\u51b3\u4efb\u4f55\u95ee\u9898\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u786e\u4fdd\u6837\u672c\u7684\u4ee3\u8868\u6027\uff1a  <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u5b9a\u91cf\u7814\u7a76<\/a>\u4e2d\u4f7f\u7528\u7684\u6837\u672c\u5e94\u80fd\u4ee3\u8868\u76ee\u6807\u4eba\u7fa4\uff0c\u4ee5\u4fbf\u6709\u6548\u63a8\u5e7f\u7814\u7a76\u7ed3\u679c\u3002 \u968f\u673a\u62bd\u6837\u6280\u672f\uff0c\u5982\u7b80\u5355\u968f\u673a\u62bd\u6837\u6216\u5206\u5c42\u62bd\u6837\uff0c\u6709\u52a9\u4e8e\u786e\u4fdd\u4eba\u53e3\u4e2d\u7684\u6bcf\u4e2a\u6210\u5458\u90fd\u6709\u540c\u7b49\u673a\u4f1a\u88ab\u7eb3\u5165\u7814\u7a76\u3002 \u5e94\u6839\u636e\u7edf\u8ba1\u5b66\u539f\u7406\u8ba1\u7b97\u8db3\u591f\u7684\u6837\u672c\u91cf\uff0c\u4ee5\u786e\u4fdd\u7814\u7a76\u7684\u529b\u91cf\u548c\u53ef\u9760\u6027\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8bbe\u8ba1\u6e05\u6670\u660e\u786e\u7684\u95ee\u5377\uff1a  <\/b><span style=\"font-weight: 400;\">\u95ee\u5377\u8bbe\u8ba1\u5728\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\u4e2d\u8d77\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002 \u95ee\u9898\u5e94\u6e05\u6670\u3001\u7b80\u6d01\u3001\u660e\u786e\uff0c\u4ee5\u5c3d\u91cf\u51cf\u5c11\u56de\u7b54\u9519\u8bef\u5e76\u786e\u4fdd\u6570\u636e\u51c6\u786e\u6027\u3002 \u907f\u514d\u53ef\u80fd\u5f71\u54cd\u53d7\u8bbf\u8005\u56de\u7b54\u7684\u5f15\u5bfc\u6027\u95ee\u9898\u6216\u5e26\u6709\u504f\u89c1\u7684\u8bed\u8a00\u3002 \u5bf9\u95ee\u9898\u8fdb\u884c\u9002\u5f53\u6392\u5e8f\u5e76\u4f7f\u7528\u9002\u5f53\u7684\u56de\u7b54\u91cf\u8868\uff08\u5982\u674e\u514b\u7279\u91cf\u8868\u3001\u591a\u9879\u9009\u62e9\u9009\u9879\uff09\u4e5f\u80fd\u63d0\u9ad8\u6240\u6536\u96c6\u6570\u636e\u7684\u8d28\u91cf\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8bd5\u6d4b\u95ee\u5377\uff1a  <\/b><span style=\"font-weight: 400;\">\u5728\u8fdb\u884c\u5168\u9762\u7814\u7a76\u4e4b\u524d\uff0c\u6700\u597d\u5148\u8fdb\u884c\u5c0f\u6837\u672c\u7684\u8bd5\u70b9\u6d4b\u8bd5\uff0c\u4ee5\u786e\u5b9a\u95ee\u5377\u4e2d\u53ef\u80fd\u5b58\u5728\u7684\u95ee\u9898\u3002 \u8bd5\u70b9\u6d4b\u8bd5\u6709\u52a9\u4e8e\u9a8c\u8bc1\u6d4b\u91cf\u5de5\u5177\u3001\u8bc6\u522b\u4e0d\u660e\u786e\u4e4b\u5904\u4ee5\u53ca\u4f30\u7b97\u5b8c\u6210\u8c03\u67e5\u6240\u9700\u7684\u65f6\u95f4\u3002 \u8bd5\u70b9\u53c2\u4e0e\u8005\u7684\u53cd\u9988\u610f\u89c1\u53ef\u4e3a\u5b8c\u5584\u548c\u6539\u8fdb\u95ee\u5377\u63d0\u4f9b\u5b9d\u8d35\u7684\u89c1\u89e3\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4f7f\u7528\u7a33\u5065\u7684\u6570\u636e\u5206\u6790\u6280\u672f\uff1a  <\/b><span style=\"font-weight: 400;\">\u5e94\u7528\u9002\u5f53\u7684\u6570\u636e\u5206\u6790\u6280\u672f\u5bf9\u4e8e\u4ece<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u5b9a\u91cf\u7814\u7a76<\/a>\u4e2d\u83b7\u5f97\u6709\u610f\u4e49\u7684\u89c1\u89e3\u81f3\u5173\u91cd\u8981\u3002 \u63cf\u8ff0\u6027\u7edf\u8ba1\u3001\u76f8\u5173\u5206\u6790\u3001\u56de\u5f52\u5206\u6790\u548c\u663e\u8457\u6027\u68c0\u9a8c\u7b49\u7edf\u8ba1\u65b9\u6cd5\u6709\u52a9\u4e8e\u53d1\u73b0\u6570\u636e\u4e2d\u7684\u5173\u7cfb\u3001\u8d8b\u52bf\u548c\u6a21\u5f0f\u3002 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