{"id":70912,"date":"2023-06-21T11:36:13","date_gmt":"2023-06-21T15:36:13","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e6%80%a7%e7%a0%94%e7%a9%b6\/"},"modified":"2024-01-29T07:48:14","modified_gmt":"2024-01-29T11:48:14","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e6%80%a7%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e6%80%a7%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5b9a\u6027\u7814\u7a76\uff1f \u5b9a\u4e49\u3001\u7c7b\u578b\u3001\u793a\u4f8b\u3001\u65b9\u6cd5\u548c\u6700\u4f73\u505a\u6cd5"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc\">\u4ec0\u4e48\u662f\u5b9a\u6027\u7814\u7a76\uff1f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_5\">\u5b9a\u6027\u7814\u7a76\u7684 5 \u79cd\u4e3b\u8981\u7c7b\u578b<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc__1\">\u5b9a\u6027\u7814\u7a76\u5b9e\u4f8b<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc__2\">\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5\uff1a\u56db\u5927\u6280\u672f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc__3\">\u5b9a\u6027\u7814\u7a76\u6700\u4f73\u5b9e\u8df5<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f\u5b9a\u6027\u7814\u7a76\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u5b9a\u6027\u7814\u7a76\u88ab\u5b9a\u4e49\u4e3a\u4e00\u79cd\u63a2\u7d22\u6027\u65b9\u6cd5\u3002<\/span><span style=\"font-weight: 400;\">\u5b9a\u6027\u7814\u7a76\u662f\u4e00\u79cd\u63a2\u7d22\u6027\u65b9\u6cd5\uff0c\u65e8\u5728\u901a\u8fc7\u7814\u7a76\u4e3b\u89c2\u7ecf\u9a8c\u3001\u4fe1\u5ff5\u3001\u6001\u5ea6\u548c\u884c\u4e3a\uff0c\u4e86\u89e3\u590d\u6742\u7684\u73b0\u8c61\uff0c\u901a\u5e38\u662f\u5728\u81ea\u7136\u73af\u5883\u4e2d\u7684\u73b0\u8c61\u3002 <\/span> <\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u5b9a\u91cf\u7814\u7a76<\/a>\u4fa7\u91cd\u4e8e\u6570\u5b57\u6d4b\u91cf\u548c\u7edf\u8ba1\u5206\u6790\uff0c\u4e0e\u4e4b\u4e0d\u540c\u7684\u662f\uff0c\u5b9a\u6027\u7814\u7a76\u91c7\u7528\u4e00\u7cfb\u5217\u6570\u636e\u6536\u96c6\u65b9\u6cd5\u6765\u6536\u96c6\u8be6\u7ec6\u7684\u975e\u6570\u5b57\u6570\u636e\uff0c\u4ece\u800c\u4e3a\u7814\u7a76\u8bfe\u9898\u63d0\u4f9b\u6df1\u5165\u7684\u89c1\u89e3\u3002<\/span><\/p>\n<p><b>\u4ee5\u4e0b\u662f\u5b9a\u6027\u7814\u7a76\u7684\u4e3b\u8981\u7279\u70b9\uff1a  <\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e3b\u89c2\u6027<\/b><span style=\"font-weight: 400;\">:\u5b9a\u6027\u7814\u7a76\u627f\u8ba4\u4eba\u7c7b\u7ecf\u9a8c\u548c\u8ba4\u77e5\u7684\u4e3b\u89c2\u6027\u3002 \u5b83\u627f\u8ba4\u4e2a\u4eba\u6839\u636e\u5176\u72ec\u7279\u7684\u89c6\u89d2\u3001\u6587\u5316\u80cc\u666f\u548c\u793e\u4f1a\u80cc\u666f\u6765\u89e3\u91ca\u548c\u6784\u5efa\u610f\u4e49\u3002 \u4f7f\u7528\u5b9a\u6027\u65b9\u6cd5\u7684\u7814\u7a76\u4eba\u5458\u65e8\u5728\u901a\u8fc7\u8be6\u7ec6\u7684<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u5b9a\u6027\u89c2\u5bdf<\/a>\u3001\u8bbf\u8c08\u548c\u5206\u6790\uff0c\u6355\u6349\u4eba\u7c7b\u884c\u4e3a\u7684\u7ec6\u5fae\u5dee\u522b\u548c\u590d\u6742\u6027\uff0c\u4ece\u800c\u6355\u6349\u8fd9\u79cd\u4e3b\u89c2\u6027\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8bed\u5883\u5316<\/b><span style=\"font-weight: 400;\">:\u5b9a\u6027\u7814\u7a76\u975e\u5e38\u91cd\u89c6\u793e\u4f1a\u73b0\u8c61\u53d1\u751f\u7684\u80cc\u666f\u3002 \u5b83\u8bd5\u56fe\u4e86\u89e3\u4e2a\u4eba\u3001\u5176\u6240\u5904\u73af\u5883\u4ee5\u53ca\u5f71\u54cd\u5176\u7ecf\u5386\u7684\u66f4\u5e7f\u6cdb\u793e\u4f1a\u7ed3\u6784\u4e4b\u95f4\u7684\u76f8\u4e92\u8054\u7cfb\u3002 \u7814\u7a76\u4eba\u5458\u6df1\u5165\u7814\u7a76\u5f71\u54cd\u53c2\u4e0e\u8005\u884c\u4e3a\u548c\u6001\u5ea6\u7684\u5177\u4f53\u73af\u5883\u548c\u60c5\u51b5\uff0c\u65e8\u5728\u63ed\u793a\u4e0d\u540c\u53d8\u91cf\u4e4b\u95f4\u9519\u7efc\u590d\u6742\u7684\u5173\u7cfb\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7075\u6d3b\u6027<\/b><span style=\"font-weight: 400;\">:\u5b9a\u6027\u7814\u7a76\u5177\u6709\u7075\u6d3b\u6027\u548c\u9002\u5e94\u6027\u7684\u7279\u70b9\u3002 \u5728\u7814\u7a76\u8fc7\u7a0b\u4e2d\uff0c\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u6839\u636e\u65b0\u7684\u89c1\u89e3\u548c\u65b0\u7684\u65b9\u5411\u81ea\u7531\u4fee\u6539\u7814\u7a76\u8bbe\u8ba1\u548c\u65b9\u6cd5\u3002 \u8fd9\u79cd\u7075\u6d3b\u6027\u5141\u8bb8\u8fdb\u884c\u8fed\u4ee3\u548c\u63a2\u7d22\u6027\u7814\u7a76\uff0c\u4f7f\u7814\u7a76\u4eba\u5458\u80fd\u591f\u66f4\u6df1\u5165\u5730\u7814\u7a76\u8bfe\u9898\uff0c\u6355\u6349\u610f\u60f3\u4e0d\u5230\u7684\u53d1\u73b0\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u89e3\u91ca\u548c\u610f\u4e49\u751f\u6210<\/b><span style=\"font-weight: 400;\">:\u5b9a\u6027\u7814\u7a76\u8ba4\u4e3a\uff0c\u610f\u4e49\u4e0d\u662f\u56fa\u5b9a\u4e0d\u53d8\u7684\uff0c\u800c\u662f\u901a\u8fc7\u793e\u4f1a\u4e92\u52a8\u548c\u89e3\u91ca\u6765\u6784\u5efa\u7684\u3002 \u7814\u7a76\u4eba\u5458\u9700\u8981\u5bf9\u6536\u96c6\u5230\u7684\u6570\u636e\u8fdb\u884c\u89e3\u91ca\u548c\u610f\u4e49\u5efa\u6784\uff0c\u4f7f\u5176\u5177\u6709\u610f\u4e49\u3002 \u8fd9\u79cd\u89e3\u91ca\u6027\u65b9\u6cd5\u4f7f\u7814\u7a76\u4eba\u5458\u80fd\u591f\u63a2\u7d22\u5851\u9020\u53c2\u4e0e\u8005\u7ecf\u9a8c\u548c\u884c\u4e3a\u7684\u591a\u79cd\u89c6\u89d2\u3001\u6587\u5316\u5f71\u54cd\u548c\u793e\u4f1a\u5efa\u6784\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e30\u5bcc\u548c\u6df1\u5ea6<\/b><span style=\"font-weight: 400;\">:\u5b9a\u6027\u7814\u7a76\u7684\u4e3b\u8981\u4f18\u52bf\u4e4b\u4e00\u662f\u80fd\u591f\u751f\u6210\u4e30\u5bcc\u800c\u6df1\u5165\u7684\u6570\u636e\u3002 \u901a\u8fc7\u8bbf\u8c08\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u548c\u53c2\u4e0e\u89c2\u5bdf\u7b49\u65b9\u6cd5\uff0c\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u6536\u96c6\u5230\u8d85\u8d8a\u8868\u9762\u4fe1\u606f\u7684\u8be6\u7ec6\u53d9\u8ff0\u548c\u63cf\u8ff0\u3002 \u8fd9\u79cd\u6df1\u5ea6\u6570\u636e\u6709\u52a9\u4e8e\u5168\u9762\u4e86\u89e3\u7814\u7a76\u8bfe\u9898\uff0c\u5305\u62ec\u5176\u80cc\u540e\u7684\u52a8\u673a\u3001\u60c5\u611f\u548c\u793e\u4f1a\u52a8\u6001\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5f52\u7eb3\u63a8\u7406<\/b><span style=\"font-weight: 400;\">:\u5b9a\u6027\u7814\u7a76\u901a\u5e38\u91c7\u7528\u5f52\u7eb3\u63a8\u7406\u6cd5\u3002 \u7814\u7a76\u4eba\u5458\u4e0d\u4ece\u5148\u5165\u4e3a\u4e3b\u7684\u5047\u8bbe\u6216\u7406\u8bba\u51fa\u53d1\uff0c\u800c\u662f\u8ba9\u6a21\u5f0f\u548c\u4e3b\u9898\u4ece\u6570\u636e\u4e2d\u6d6e\u73b0\u51fa\u6765\u3002 \u4ed6\u4eec\u901a\u8fc7\u53cd\u590d\u5faa\u73af\u7684\u6570\u636e\u6536\u96c6\u548c\u5206\u6790\uff0c\u4ee5\u6536\u96c6\u5230\u7684\u7ecf\u9a8c\u8bc1\u636e\u4e3a\u57fa\u7840\u5efa\u7acb\u7406\u8bba\u6216\u6982\u5ff5\u6846\u67b6\u3002 \u901a\u8fc7\u8fd9\u79cd\u5f52\u7eb3\u8fc7\u7a0b\uff0c\u53ef\u4ee5\u83b7\u5f97\u65b0\u7684\u89c1\u89e3\u548c\u53d1\u73b0\uff0c\u4ece\u800c\u6311\u6218\u73b0\u6709\u7406\u8bba\u6216\u63d0\u4f9b\u66ff\u4ee3\u89e3\u91ca\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u81ea\u7136\u73af\u5883<\/b><span style=\"font-weight: 400;\">:\u5b9a\u6027\u7814\u7a76\u901a\u5e38\u5728\u81ea\u7136\u73af\u5883\u4e2d\u8fdb\u884c\uff0c\u5728\u53c2\u4e0e\u8005\u7684\u65e5\u5e38\u751f\u6d3b\u73af\u5883\u4e2d\u5bf9\u5176\u8fdb\u884c\u89c2\u5bdf\u548c\u7814\u7a76\u3002 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src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-research-descriptive-1-600x491.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-research-descriptive-1-600x491.jpg\" alt=\"\u5b9a\u6027\u7814\u7a76\u7684 5 \u79cd\u4e3b\u8981\u7c7b\u578b\" width=\"600\" height=\"491\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27491%27%20viewBox%3D%270%200%20600%20491%27%3E%3Crect%20width%3D%27600%27%20height%3D%27491%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-research-descriptive-1-200x164.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-research-descriptive-1-300x245.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-research-descriptive-1-400x327.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-research-descriptive-1-600x491.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f\u7814\u7a76\u4e2d\u91c7\u7528\u7684 5 \u79cd\u4e3b\u8981\u5b9a\u6027\u7814\u7a76\u7c7b\u578b\uff1a<\/span><\/p>\n<p><b>1.\u73b0\u8c61\u5b66<\/b><span style=\"font-weight: 400;\">:\u8fd9\u7c7b\u7814\u7a76\u4fa7\u91cd\u4e8e\u4e86\u89e3\u7279\u5b9a\u73b0\u8c61\u6216\u7ecf\u5386\u7684\u4eb2\u5386\u8005\u6240\u611f\u77e5\u7684\u672c\u8d28\u548c\u610f\u4e49\u3002 \u5b83\u529b\u6c42\u6355\u6349\u53c2\u4e0e\u8005\u7684\u4e3b\u89c2\u4f53\u9a8c\u548c\u89c2\u70b9\u3002<\/span><\/p>\n<p><b>2.\u4eba\u79cd\u5b66<\/b><span style=\"font-weight: 400;\">:\u4eba\u79cd\u5b66\u7814\u7a76\u662f\u6307\u6c89\u6d78\u5728\u7279\u5b9a\u7684\u6587\u5316\u6216\u793e\u4f1a\u7fa4\u4f53\u4e2d\uff0c\u89c2\u5bdf\u548c\u4e86\u89e3\u5176\u4e60\u4fd7\u3001\u98ce\u4fd7\u3001\u4fe1\u4ef0\u548c\u4ef7\u503c\u89c2\u3002 \u7814\u7a76\u4eba\u5458\u5728\u793e\u533a\u5185\u957f\u65f6\u95f4\u5de5\u4f5c\uff0c\u4ee5\u5168\u9762\u4e86\u89e3\u793e\u533a\u7684\u751f\u6d3b\u65b9\u5f0f\u3002<\/span><\/p>\n<p><b>3.\u57fa\u7840\u7406\u8bba\uff1a<\/b><span style=\"font-weight: 400;\"> \u57fa\u7840\u7406\u8bba\u7684\u76ee\u7684\u662f\u5728\u5206\u6790\u4ece\u8bbf\u8c08\u3001\u89c2\u5bdf\u6216\u6587\u4ef6\u4e2d\u6536\u96c6\u7684\u6570\u636e\u7684\u57fa\u7840\u4e0a\uff0c\u4ea7\u751f\u65b0\u7684\u7406\u8bba\u6216\u6982\u5ff5\u6846\u67b6\u3002 \u8fd9\u5305\u62ec\u5bf9\u6570\u636e\u8fdb\u884c\u7cfb\u7edf\u7684\u7f16\u7801\u548c\u5206\u7c7b\uff0c\u4ee5\u786e\u5b9a\u6a21\u5f0f\u5e76\u5f62\u6210\u7406\u8bba\u89e3\u91ca\u3002<\/span><\/p>\n<p><b>4.\u6848\u4f8b\u7814\u7a76<\/b><span style=\"font-weight: 400;\">:\u6848\u4f8b\u7814\u7a76\uff1a\u5728\u6848\u4f8b\u7814\u7a76\u4e2d\uff0c\u7814\u7a76\u4eba\u5458\u5bf9\u5355\u4e2a\u4e2a\u4eba\u3001\u7fa4\u4f53\u6216\u4e8b\u4ef6\u8fdb\u884c\u6df1\u5165\u7814\u7a76\uff0c\u4ee5\u83b7\u5f97\u5bf9\u7814\u7a76\u5bf9\u8c61\u7684\u8be6\u7ec6\u4e86\u89e3\u3002 \u8fd9\u79cd\u65b9\u6cd5\u53ef\u63d0\u4f9b\u4e30\u5bcc\u7684\u80cc\u666f\u4fe1\u606f\uff0c\u5bf9\u63a2\u7d22\u590d\u6742\u548c\u72ec\u7279\u7684\u6848\u4f8b\u7279\u522b\u6709\u7528\u3002<\/span><\/p>\n<p><b>5.\u53d9\u4e8b\u7814\u7a76\uff1a<\/b><span style=\"font-weight: 400;\"> \u53d9\u4e8b\u7814\u7a76\u4fa7\u91cd\u4e8e\u5206\u6790\u4e2a\u4eba\u7684\u6545\u4e8b\u548c\u4e2a\u4eba\u53d9\u4e8b\uff0c\u4ee5\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u7684\u7ecf\u5386\u3001\u8eab\u4efd\u548c\u611f\u77e5\u8fc7\u7a0b\u3002 \u5b83\u5f3a\u8c03\u8bb2\u6545\u4e8b\u5728\u6784\u5efa\u610f\u4e49\u65b9\u9762\u7684\u529b\u91cf\u3002<\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5b9a\u6027\u7814\u7a76\u5b9e\u4f8b<\/h2>\n<p><b>\u793a\u4f8b 1.<\/b><span style=\"font-weight: 400;\"> \u8fdb\u884c\u73b0\u8c61\u5b66\u7814\u7a76\u7684\u7814\u7a76\u4eba\u5458\u53ef\u80fd\u4f1a\u63a2\u7d22\u81ea\u7136\u707e\u5bb3\u5e78\u5b58\u8005\u7684\u751f\u6d3b\u7ecf\u5386\uff0c\u4ee5\u4e86\u89e3\u6b64\u7c7b\u4e8b\u4ef6\u5bf9\u5fc3\u7406\u548c\u60c5\u611f\u7684\u5f71\u54cd\u3002<\/span><\/p>\n<p><b>\u4f8b 2.<\/b><span style=\"font-weight: 400;\"> \u4eba\u79cd\u5b66\u5bb6\u53ef\u80fd\u4f1a\u6c89\u6d78\u5728\u4e00\u4e2a\u504f\u8fdc\u7684\u571f\u8457\u793e\u533a\u4e2d\uff0c\u7814\u7a76\u4ed6\u4eec\u7684\u6587\u5316\u4e60\u4fd7\u3001\u4eea\u5f0f\u548c\u793e\u4f1a\u52a8\u6001\u3002<\/span><\/p>\n<p><b>\u4f8b 3.<\/b><span style=\"font-weight: 400;\"> \u57fa\u7840\u7406\u8bba\u7814\u7a76\u53ef\u4ee5\u901a\u8fc7\u8bbf\u8c08\u548c\u5206\u6790\u764c\u75c7\u60a3\u8005\u7684\u7ecf\u5386\u6765\u8c03\u67e5\u4ed6\u4eec\u91c7\u7528\u7684\u5e94\u5bf9\u673a\u5236\u3002<\/span><\/p>\n<p><b>\u4f8b 4.<\/b><span style=\"font-weight: 400;\"> \u6848\u4f8b\u7814\u7a76\u53ef\u80fd\u6d89\u53ca\u5bf9\u4e00\u5bb6\u7279\u5b9a\u516c\u53f8\u7684\u7ec4\u7ec7\u6587\u5316\u8fdb\u884c\u7814\u7a76\uff0c\u4ee5\u4e86\u89e3\u5176\u5bf9\u5458\u5de5\u7ee9\u6548\u548c\u5de5\u4f5c\u6ee1\u610f\u5ea6\u7684\u5f71\u54cd\u3002<\/span><\/p>\n<p><b>\u4f8b 5.<\/b><span style=\"font-weight: 400;\"> \u53d9\u4e8b\u7814\u7a76\u9879\u76ee\u53ef\u4ee5\u5206\u6790\u7ecf\u5386\u8fc7\u91cd\u5927\u4eba\u751f\u8f6c\u53d8\uff08\u5982\u79fb\u6c11\u6216\u804c\u4e1a\u53d8\u5316\uff09\u7684\u4e2a\u4eba\u53d9\u4e8b\uff0c\u4ee5\u4e86\u89e3\u5176\u80cc\u540e\u7684\u610f\u4e49\u751f\u6210\u8fc7\u7a0b\u3002<\/span><\/p>\n<p><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e6%80%a7%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\">\u4ec0\u4e48\u662f\u5b9a\u6027\u5e02\u573a\u7814\u7a76\uff1f<\/a><\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5\uff1a\u56db\u5927\u6280\u672f<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58628 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-research-descriptive-2-600x420.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-research-descriptive-2-600x420.jpg\" alt=\"\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5\uff1a\u56db\u5927\u6280\u672f\" width=\"600\" height=\"420\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27420%27%20viewBox%3D%270%200%20600%20420%27%3E%3Crect%20width%3D%27600%27%20height%3D%27420%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-research-descriptive-2-200x140.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-research-descriptive-2-300x210.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-research-descriptive-2-400x280.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-research-descriptive-2-600x420.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f\u6700\u4f73\u7684\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5\uff0c\u5b83\u4eec\u5728\u83b7\u53d6\u4e30\u5bcc\u6570\u636e\u3001\u4fc3\u8fdb\u6df1\u5165\u5206\u6790\u548c\u5f97\u51fa\u5168\u9762\u7ed3\u8bba\u65b9\u9762\u5177\u6709\u72ec\u7279\u4f18\u52bf\uff1a<\/span><b><\/b><\/p>\n<p><b>1.\u6df1\u5165\u8bbf\u8c08<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6df1\u5165\u8bbf\u8c08\u662f\u6700\u5e7f\u6cdb\u4f7f\u7528\u7684\u5b9a\u6027\u7814\u7a76\u6280\u672f\u4e4b\u4e00\u3002 \u8fd9\u79cd\u65b9\u6cd5\u5305\u62ec\u5bf9\u53c2\u4e0e\u8005\u8fdb\u884c\u4e00\u5bf9\u4e00\u8bbf\u8c08\uff0c\u4ee5\u6536\u96c6\u6709\u5173\u5176\u7ecf\u5386\u3001\u89c2\u70b9\u548c\u610f\u89c1\u7684\u4e30\u5bcc\u800c\u8be6\u7ec6\u7684\u4fe1\u606f\u3002 \u901a\u8fc7\u6df1\u5ea6\u8bbf\u8c08\uff0c\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u63a2\u7a76\u53c2\u4e0e\u8005\u7684\u601d\u60f3\u3001\u60c5\u611f\u548c\u52a8\u673a\uff0c\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u7684\u884c\u4e3a\u548c\u51b3\u7b56\u8fc7\u7a0b\u3002 \u8fd9\u79cd\u65b9\u6cd5\u975e\u5e38\u7075\u6d3b\uff0c\u53ef\u4ee5\u8be6\u7ec6\u63a2\u8ba8\u4e2a\u4eba\u7ecf\u5386\uff0c\u56e0\u6b64\u7279\u522b\u9002\u5408\u654f\u611f\u8bdd\u9898\u6216\u590d\u6742\u73b0\u8c61\u3002 \u901a\u8fc7\u4ed4\u7ec6\u63a2\u7a76\u548c\u5f00\u653e\u5f0f\u63d0\u95ee\uff0c\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u5168\u9762\u4e86\u89e3\u53d7\u8bd5\u8005\u7684\u4e16\u754c\u89c2\uff0c\u53d1\u73b0\u9690\u85cf\u7684\u6a21\u5f0f\uff0c\u5e76\u63d0\u51fa\u65b0\u7684\u5047\u8bbe\u3002<\/span><\/p>\n<p><b>2.\u7126\u70b9\u5c0f\u7ec4<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-focus-group-research\/\">\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76<\/a>\u662f\u6307\u53ec\u96c6\u4e00\u5c0f\u7fa4\u5177\u6709\u5171\u540c\u7279\u5f81\u6216\u7ecf\u5386\u7684\u4eba\uff08\u901a\u5e38\u4e3a 6-10 \u4eba\uff09\u3002 \u8fd9\u79cd\u65b9\u6cd5\u9f13\u52b1\u53c2\u4e0e\u8005\u5728\u719f\u7ec3\u4e3b\u6301\u4eba\u7684\u534f\u52a9\u4e0b\u8fdb\u884c\u516c\u5f00\u8ba8\u8bba\u3002 \u7126\u70b9\u5c0f\u7ec4\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5145\u6ee1\u6d3b\u529b\u7684\u73af\u5883\uff0c\u4f7f\u53c2\u4e0e\u8005\u80fd\u591f\u8fdb\u884c\u4e92\u52a8\u3001\u5206\u4eab\u89c2\u70b9\uff0c\u5e76\u5728\u5f7c\u6b64\u89c2\u70b9\u7684\u57fa\u7840\u4e0a\u66f4\u4e0a\u4e00\u5c42\u697c\u3002 \u8fd9\u79cd\u65b9\u6cd5\u5c24\u5176\u9002\u7528\u4e8e\u63a2\u7d22\u7fa4\u4f53\u52a8\u6001\u3001\u96c6\u4f53\u610f\u89c1\u548c\u793e\u4f1a\u89c4\u8303\u3002 \u901a\u8fc7\u89c2\u5bdf\u5c0f\u7ec4\u5185\u90e8\u7684\u4e92\u52a8\uff0c\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u83b7\u5f97\u6709\u5173\u793e\u4f1a\u5f71\u54cd\u5982\u4f55\u5851\u9020\u4e2a\u4eba\u6001\u5ea6\u548c\u884c\u4e3a\u7684\u5b9d\u8d35\u89c1\u89e3\u3002<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u8fd8\u53ef\u4ee5\u63a2\u8ba8\u4e0d\u540c\u7684\u89c2\u70b9\uff0c\u4f7f\u7814\u7a76\u4eba\u5458\u80fd\u591f\u627e\u51fa\u6a21\u5f0f\u3001\u77db\u76fe\u548c\u5171\u540c\u7ecf\u9a8c\u3002<\/span><\/p>\n<p><b>3.\u89c2\u5bdf\u7814\u7a76<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u89c2\u5bdf\u7814\u7a76<\/a>\u5305\u62ec\u7cfb\u7edf\u5730\u89c2\u5bdf\u548c\u8bb0\u5f55\u53c2\u4e0e\u8005\u5728\u81ea\u7136\u73af\u5883\u4e2d\u7684\u884c\u4e3a\u548c\u4e92\u52a8\u3002 \u8fd9\u79cd\u65b9\u6cd5\u4e3a\u7814\u7a76\u4eba\u5458\u63d0\u4f9b\u4e86\u4e00\u4e2a\u76f4\u63a5\u4e86\u89e3\u73b0\u5b9e\u751f\u6d3b\u7684\u7a97\u53e3\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u5168\u9762\u4e86\u89e3\u793e\u4f1a\u4e92\u52a8\u3001\u6587\u5316\u4e60\u4fd7\u548c\u884c\u4e3a\u6a21\u5f0f\u3002 \u65e0\u8bba\u662f\u901a\u8fc7\u53c2\u4e0e\u5f0f\u89c2\u5bdf\u8fd8\u662f\u975e\u4fb5\u5165\u5f0f\u89c2\u5bdf\uff0c\u8fd9\u79cd\u65b9\u6cd5\u90fd\u6d88\u9664\u4e86\u4e0e\u81ea\u6211\u62a5\u544a\u76f8\u5173\u7684\u6f5c\u5728\u504f\u5dee\uff0c\u56e0\u4e3a\u53c2\u4e0e\u8005\u7684\u884c\u52a8\u6bd4\u8a00\u8bed\u66f4\u6709\u8bf4\u670d\u529b\u3002 \u89c2\u5bdf\u7814\u7a76\u5bf9\u4e8e\u7814\u7a76\u975e\u8bed\u8a00\u4ea4\u6d41\u3001\u80cc\u666f\u56e0\u7d20\u548c\u590d\u6742\u7684\u793e\u4f1a\u7cfb\u7edf\u5c24\u4e3a\u91cd\u8981\u3002 \u5b83\u8fd8\u80fd\u8ba9\u4eba\u4eec\u6df1\u5165\u4e86\u89e3\u5176\u4ed6\u65b9\u6cd5\u53ef\u80fd\u96be\u4ee5\u6355\u6349\u5230\u7684\u672a\u8868\u8ff0\u7684\u884c\u4e3a\u6216\u7ecf\u5386\u3002 \u4e0d\u8fc7\uff0c\u8981\u6210\u529f\u5f00\u5c55<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u89c2\u5bdf\u7814\u7a76<\/a>\uff0c\u7cbe\u5fc3\u7b56\u5212\u3001\u8003\u8651\u4f26\u7406\u56e0\u7d20\u548c\u957f\u671f\u53c2\u4e0e\u7684\u9700\u8981\u90fd\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><b>4.\u6848\u4f8b\u7814\u7a76<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6848\u4f8b\u7814\u7a76\u6d89\u53ca\u5bf9\u7279\u5b9a\u4e2a\u4eba\u3001\u7fa4\u4f53\u3001\u7ec4\u7ec7\u6216\u4e8b\u4ef6\u7684\u6df1\u5165\u7814\u7a76\u3002 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href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u89c2\u5bdf\u7814\u7a76<\/a>\u53ef\u4ee5\u76f4\u63a5\u4e86\u89e3\u53c2\u4e0e\u8005\u7684\u884c\u4e3a\uff0c\u800c\u6848\u4f8b\u7814\u7a76\u5219\u53ef\u4ee5\u5168\u9762\u4e86\u89e3\u5177\u4f53\u6848\u4f8b\u3002 \u901a\u8fc7\u5229\u7528\u8fd9\u4e9b\u5b9a\u6027\u65b9\u6cd5\uff0c\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u63ed\u793a\u6df1\u523b\u7684\u89c1\u89e3\uff0c\u6355\u6349\u590d\u6742\u7684\u73b0\u8c61\uff0c\u5e76\u751f\u6210\u7279\u5b9a\u80cc\u666f\u7684\u77e5\u8bc6\u3002<\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5b9a\u6027\u7814\u7a76\u6700\u4f73\u5b9e\u8df5<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u660e\u786e\u7814\u7a76\u76ee\u6807\uff1a<\/strong>\u660e\u786e\u754c\u5b9a\u6307\u5bfc\u7814\u7a76\u7684\u5b9a\u6027\u7814\u7a76\u76ee\u6807\u3001\u95ee\u9898\u6216\u5047\u8bbe\u3002 \u8fd9\u6709\u52a9\u4e8e\u4fdd\u6301\u91cd\u70b9\u7a81\u51fa\uff0c\u786e\u4fdd\u6570\u636e\u6536\u96c6\u548c\u5206\u6790\u4e0e\u7814\u7a76\u76ee\u6807\u76f8\u4e00\u81f4\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u62bd\u6837\u7b56\u7565\uff1a<\/strong>\u9009\u62e9\u4e0e\u5b9a\u6027\u7814\u7a76\u95ee\u9898\u76f8\u5173\u5e76\u80fd\u63d0\u4f9b\u4e0d\u540c\u89c2\u70b9\u7684\u53c2\u4e0e\u8005\u6216\u6848\u4f8b\u3002 \u6709\u76ee\u7684\u7684\u53d6\u6837\u6280\u672f\uff0c\u5982\u6700\u5927\u5dee\u5f02\u53d6\u6837\u6216\u6eda\u96ea\u7403\u53d6\u6837\uff0c\u6709\u52a9\u4e8e\u786e\u4fdd\u7eb3\u5165\u5e7f\u6cdb\u7684\u7ecf\u9a8c\u548c\u89c2\u70b9\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u6570\u636e\u6536\u96c6\u7684\u4e25\u8c28\u6027\uff1a<\/strong>\u91c7\u7528\u4e25\u683c\u7684\u5b9a\u6027\u6570\u636e\u6536\u96c6\u6280\u672f\uff0c\u786e\u4fdd\u8c03\u67e5\u7ed3\u679c\u7684\u51c6\u786e\u6027\u3001\u53ef\u4fe1\u5ea6\u548c\u6df1\u5ea6\u3002 \u8fd9\u53ef\u80fd\u9700\u8981\u8fdb\u884c\u591a\u6b21\u8bbf\u8c08\u6216<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u5b9a\u6027\u89c2\u5bdf<\/a>\uff0c\u4f7f\u7528\u591a\u79cd\u6570\u636e\u6765\u6e90\uff0c\u5e76\u505a\u8be6\u7ec6\u7684\u5b9e\u5730\u8bb0\u5f55\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u4f26\u7406\u65b9\u9762\u7684\u8003\u8651\uff1a<\/strong>\u9075\u5b88\u4f26\u7406\u51c6\u5219\u5e76\u83b7\u5f97\u53c2\u4e0e\u8005\u7684\u77e5\u60c5\u540c\u610f\u3002 \u4fdd\u62a4\u53c2\u4e0e\u8005\u7684\u9690\u79c1\u3001\u4fdd\u5bc6\u6027\u548c\u533f\u540d\u6027\uff0c\u786e\u4fdd\u4ed6\u4eec\u81ea\u613f\u53c2\u4e0e\u6574\u4e2a\u5b9a\u6027\u7814\u7a76\u8fc7\u7a0b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u6570\u636e\u5206\u6790\uff1a<\/strong>\u5229\u7528\u7cfb\u7edf\u3001\u4e25\u8c28\u7684\u65b9\u6cd5\u5206\u6790\u5b9a\u6027\u7814\u7a76\u6570\u636e\u3002 \u8fd9\u53ef\u80fd\u9700\u8981\u5bf9\u6570\u636e\u8fdb\u884c\u7f16\u7801\u3001\u5206\u7c7b\u548c\u786e\u5b9a\u6a21\u5f0f\u6216\u4e3b\u9898\u3002 NVivo \u6216 ATLAS.ti \u7b49\u8f6f\u4ef6\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u7ec4\u7ec7\u548c\u5206\u6790\u5927\u578b\u6570\u636e\u96c6\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u4e09\u89d2\u6d4b\u91cf\u6cd5\uff1a<\/strong>\u91c7\u7528\u4e09\u89d2\u6d4b\u91cf\u6cd5\u63d0\u9ad8\u7814\u7a76\u7ed3\u679c\u7684\u6709\u6548\u6027\u548c\u53ef\u9760\u6027\u3002 \u4e09\u89d2\u6d4b\u91cf\u6d89\u53ca\u4f7f\u7528\u591a\u79cd\u6570\u636e\u6765\u6e90\u3001\u65b9\u6cd5\u6216\u7814\u7a76\u4eba\u5458\u6765\u786e\u8bc1\u548c\u9a8c\u8bc1\u7ed3\u679c\uff0c\u4ece\u800c\u51cf\u5c11\u7814\u7a76\u4eba\u5458\u504f\u89c1\u7684\u5f71\u54cd\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u6210\u5458\u6838\u5bf9\uff1a<\/strong>\u4e0e\u53c2\u4e0e\u8005\u5206\u4eab\u521d\u6b65\u7ed3\u679c\uff0c\u4ee5\u9a8c\u8bc1\u5176\u6570\u636e\u7684\u51c6\u786e\u6027\u548c\u89e3\u91ca\u3002 \u6210\u5458\u68c0\u67e5\u5141\u8bb8\u53c2\u4e0e\u8005\u63d0\u4f9b\u53cd\u9988\u548c\u66f4\u6b63\uff0c\u4ece\u800c\u63d0\u9ad8\u7814\u7a76\u7684\u53ef\u4fe1\u5ea6\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u53cd\u601d\u6027\u65e5\u5fd7\uff1a<\/strong>\u5728\u6574\u4e2a\u7814\u7a76\u8fc7\u7a0b\u4e2d\u575a\u6301\u5199\u53cd\u601d\u65e5\u8bb0\uff0c\u8bb0\u5f55\u6570\u636e\u6536\u96c6\u548c\u5206\u6790\u8fc7\u7a0b\u4e2d\u7684\u53cd\u601d\u3001\u89c1\u89e3\u548c\u51b3\u5b9a\u3002 \u8be5\u671f\u520a\u53ef\u4f5c\u4e3a\u786e\u4fdd\u7814\u7a76\u8fc7\u7a0b\u900f\u660e\u5ea6\u548c\u53ef\u8ffd\u6eaf\u6027\u7684\u91cd\u8981\u5de5\u5177\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u6e05\u6670\u900f\u660e\u7684\u62a5\u544a\uff1a<\/strong>\u4ee5\u6e05\u6670\u3001\u8fde\u8d2f\u548c\u900f\u660e\u7684\u65b9\u5f0f\u4ecb\u7ecd\u7814\u7a76\u6210\u679c\u3002 \u6e05\u695a\u5730\u63cf\u8ff0\u7814\u7a76\u65b9\u6cd5\u3001\u6570\u636e\u6536\u96c6\u548c\u5206\u6790\u8fc7\u7a0b\u3002 \u5bf9\u7814\u7a76\u7ed3\u679c\u8fdb\u884c\u4e30\u5bcc\u800c\u6df1\u523b\u7684\u63cf\u8ff0\uff0c\u5e76\u8f85\u4ee5\u6570\u636e\u4e2d\u7684\u76f4\u63a5\u5f15\u8bed\u548c\u5b9e\u4f8b\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u9075\u5faa\u8fd9\u4e9b\u6700\u4f73\u5b9e\u8df5\uff0c\u5b9a\u6027\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u63d0\u9ad8\u5176\u7814\u7a76\u7684\u4e25\u8c28\u6027\u3001\u53ef\u4fe1\u5ea6\u548c\u53ef\u9760\u6027\uff0c\u4ece\u800c\u5bf9\u6240\u8c03\u67e5\u7684\u590d\u6742\u73b0\u8c61\u63d0\u51fa\u6709\u4ef7\u503c\u3001\u6709\u610f\u4e49\u7684\u89c1\u89e3\u3002<\/span><\/p>\n<p><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\u4ec0\u4e48\u662f\u5ba2\u6237\u4f53\u9a8c (CX) \u7814\u7a76\uff1f<\/a><\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":74,"featured_media":70913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3238],"tags":[],"contributor":[3342],"class_list":["post-70912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3238","contributor-3342"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u4ec0\u4e48\u662f\u5b9a\u6027\u7814\u7a76\uff1f \u5b9a\u4e49\u3001\u7c7b\u578b\u3001\u793a\u4f8b\u3001\u65b9\u6cd5\u548c\u6700\u4f73\u505a\u6cd5 - IdeaScale<\/title>\n<meta name=\"description\" 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