{"id":70908,"date":"2023-06-21T12:19:11","date_gmt":"2023-06-21T16:19:11","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e6%80%a7%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/"},"modified":"2025-05-13T07:04:23","modified_gmt":"2025-05-13T11:04:23","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e6%80%a7%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e6%80%a7%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5b9a\u6027\u5e02\u573a\u7814\u7a76\uff1f \u5b9a\u4e49\u3001\u65b9\u6cd5\u3001\u5b9e\u4f8b\u548c\u6700\u4f73\u505a\u6cd5"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f\u5b9a\u6027\u5e02\u573a\u7814\u7a76\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u5b9a\u6027\u5e02\u573a\u8c03\u7814\u88ab\u5b9a\u4e49\u4e3a\u4e00\u79cd\u7cfb\u7edf\u7684\u3001\u5f00\u653e\u5f0f\u7684\u5e02\u573a\u8c03\u7814\u65b9\u6cd5\uff0c\u7528\u4e8e\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u3001\u8ba4\u77e5\u3001\u504f\u597d\u548c\u52a8\u673a\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5b83\u6d89\u53ca\u6536\u96c6\u548c\u5206\u6790\u7814\u7a76\u5bf9\u8c61\u7684\u975e\u6570\u5b57\u6570\u636e\uff0c\u4ee5\u53d1\u73b0<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e6%80%a7%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\">\u5b9a\u91cf\u5e02\u573a\u7814\u7a76<\/a>\u65b9\u6cd5\u53ef\u80fd\u65e0\u6cd5\u6355\u6349\u5230\u7684\u4e30\u5bcc\u89c1\u89e3\u3002 \u5b9a\u6027\u5e02\u573a\u8c03\u7814\u80fd\u66f4\u6df1\u5165\u5730\u63a2\u7d22\u6d88\u8d39\u8005\u7684\u4f53\u9a8c\uff0c\u8ba9\u4f01\u4e1a\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\uff0c\u5e76\u9488\u5bf9\u7279\u5b9a\u7684\u76ee\u6807\u53d7\u4f17\u5f00\u5c55\u8425\u9500\u6d3b\u52a8\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\">\u5e02\u573a\u8c03\u7814<\/a>\u5728\u4e86\u89e3\u6d88\u8d39\u8005\u3001\u5e02\u573a\u8d8b\u52bf\u548c\u7ade\u4e89\u683c\u5c40\u65b9\u9762\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002 <a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%9a%e6%80%a7%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/\">\u5b9a\u91cf\u5e02\u573a\u8c03\u7814<\/a>\u4fa7\u91cd\u4e8e\u6570\u5b57\u6570\u636e\u548c\u7edf\u8ba1\u5206\u6790\uff0c\u800c\u5b9a\u6027\u5e02\u573a\u8c03\u7814\u5219\u80fd\u63d0\u4f9b\u6709\u5173\u6d88\u8d39\u8005\u6001\u5ea6\u3001\u52a8\u673a\u548c\u884c\u4e3a\u7684\u5b9d\u8d35\u89c1\u89e3\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u6587\u5c06\u63a2\u8ba8\u5b9a\u6027\u5e02\u573a\u8c03\u7814\u7684\u5b9a\u4e49\u3001\u7c7b\u578b\u3001\u65b9\u6cd5\u548c\u6700\u4f73\u5b9e\u8df5\u3002 \u4e86\u89e3\u5b9a\u6027\u5e02\u573a\u8c03\u7814\u7684\u57fa\u672c\u539f\u7406\u5c06\u6709\u52a9\u4e8e\u4f01\u4e1a\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u548c\u5236\u5b9a\u6709\u6548\u7684\u8425\u9500\u6218\u7565\u3002<\/span><\/p>\n<p><b>\u5b9a\u6027\u5e02\u573a\u8c03\u67e5\u7814\u7a76\u7684\u5173\u952e\u8981\u7d20  <\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5b9a\u6027\u5e02\u573a\u8c03\u7814\u91c7\u7528\u591a\u79cd\u65b9\u6cd5\u6765\u6536\u96c6\u548c\u5206\u6790\u6570\u636e\u3002 \u8fd9\u4e9b\u65b9\u6cd5\u5305\u62ec<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8ba8\u8bba\u6307\u5357\uff1a  <\/b><span style=\"font-weight: 400;\">\u8ba8\u8bba\u6307\u5357\u662f\u5f00\u5c55<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u6216\u8bbf\u8c08\u7684\u6846\u67b6\u3002 \u5176\u4e2d\u5305\u62ec\u4e00\u7cfb\u5217\u5f00\u653e\u5f0f\u95ee\u9898\uff0c\u65e8\u5728\u63a2\u8ba8\u7279\u5b9a\u4e3b\u9898\u6216\u611f\u5174\u8da3\u7684\u9886\u57df\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8282\u5236\u6280\u5de7\uff1a<\/b><span style=\"font-weight: 400;\"> \u6709\u6548\u7684\u8282\u5236\u5bf9\u5b9a\u6027\u5e02\u573a\u8c03\u7814\u81f3\u5173\u91cd\u8981\u3002 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\u6536\u96c6\u5b8c\u6570\u636e\u540e\uff0c\u7814\u7a76\u4eba\u5458\u4f1a\u9010\u5b57\u8bb0\u5f55\u8bbf\u8c08\u6216\u5c0f\u7ec4\u8ba8\u8bba\u7684\u5185\u5bb9\u3002 \u7136\u540e\u5bf9\u8bb0\u5f55\u8a8a\u672c\u8fdb\u884c\u7f16\u7801\uff0c\u5c06\u6570\u636e\u5f52\u7c7b\u4e3a\u4e3b\u9898\u6216\u6982\u5ff5\uff0c\u4ee5\u786e\u5b9a\u6a21\u5f0f\u3001\u8d8b\u52bf\u548c\u4e3b\u8981\u53d1\u73b0\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6570\u636e\u89e3\u8bfb\uff1a<\/b><span style=\"font-weight: 400;\"> \u6570\u636e\u89e3\u8bfb\u5305\u62ec\u5206\u6790\u548c\u7efc\u5408\u5b9a\u6027\u6570\u636e\uff0c\u4ee5\u5f97\u51fa\u6709\u610f\u4e49\u7684\u7ed3\u8bba\u548c\u53ef\u884c\u7684\u89c1\u89e3\u3002 \u7814\u7a76\u4eba\u5458\u627e\u51fa\u65b0\u51fa\u73b0\u7684\u4e3b\u9898\uff0c\u63a2\u7d22\u5176\u4e2d\u7684\u8054\u7cfb\uff0c\u4ece\u800c\u5bf9\u6d88\u8d39\u8005\u7684\u6001\u5ea6\u548c\u884c\u4e3a\u6709\u4e00\u4e2a\u5168\u9762\u7684\u4e86\u89e3\u3002<\/span><\/li>\n<\/ul>\n<p><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u4ec0\u4e48\u662f\u5b9a\u6027\u89c2\u5bdf\uff1f<\/a><\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5b9a\u6027\u5e02\u573a\u8c03\u7814\u65b9\u6cd5\u7684\u7c7b\u578b<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58691 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-1-600x366.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-1-600x366.jpg\" alt=\"\u5b9a\u6027\u5e02\u573a\u8c03\u7814\u65b9\u6cd5\u7684\u7c7b\u578b\" width=\"600\" height=\"366\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27366%27%20viewBox%3D%270%200%20600%20366%27%3E%3Crect%20width%3D%27600%27%20height%3D%27366%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-1-200x122.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-1-300x183.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-1-400x244.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-1-600x366.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5b9a\u6027\u5e02\u573a\u8c03\u7814\u5305\u62ec\u591a\u79cd\u7c7b\u578b\uff0c\u6bcf\u79cd\u7c7b\u578b\u5728\u4e86\u89e3\u6d88\u8d39\u8005\u548c\u5e02\u573a\u65b9\u9762\u90fd\u6709\u4e0d\u540c\u7684\u4f5c\u7528\u3002 \u4e00\u4e9b\u5e38\u89c1\u7684\u5b9a\u6027\u5e02\u573a\u8c03\u7814\u7c7b\u578b\u5305\u62ec<\/span><\/p>\n<ul>\n<li><b>\u7126\u70b9\u5c0f\u7ec4<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u5305\u62ec\u7531\u4e2a\u4eba\u7ec4\u6210\u7684\u5c0f\u7ec4\uff08\u901a\u5e38\u6709 6-10 \u4eba\u53c2\u52a0\uff09\uff0c\u4ed6\u4eec\u805a\u96c6\u5728\u4e00\u8d77\u8ba8\u8bba\u7279\u5b9a\u7684\u4ea7\u54c1\u3001\u670d\u52a1\u6216\u8425\u9500\u6982\u5ff5\u3002 \u719f\u7ec3\u7684\u4e3b\u6301\u4eba\u5f15\u5bfc\u8ba8\u8bba\uff0c\u8ba9\u53c2\u4e0e\u8005\u5206\u4eab\u4ed6\u4eec\u7684\u60f3\u6cd5\u3001\u610f\u89c1\u548c\u7ecf\u9a8c\u3002 \u7126\u70b9\u5c0f\u7ec4\u4f7f\u7814\u7a76\u4eba\u5458\u80fd\u591f\u63a2\u7d22\u5404\u79cd\u89c2\u70b9\uff0c\u5e76\u53d1\u73b0\u6f5c\u5728\u7684\u52a8\u673a\u548c\u6001\u5ea6\u3002 \u5b83\u4eec\u901a\u5e38\u7528\u4e8e\u6d4b\u8bd5\u65b0\u4ea7\u54c1\u521b\u610f\u3001\u8bc4\u4f30\u5e7f\u544a\u6d3b\u52a8\u6216\u6536\u96c6\u5bf9\u73b0\u6709\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u53cd\u9988\u610f\u89c1\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c\u4e00\u4e2a\u653f\u6cbb\u7126\u70b9\u5c0f\u7ec4\u53ef\u80fd\u4f1a\u4ece\u7279\u5b9a\u7684\u9009\u4e3e\u793e\u533a\u9009\u62e9 5 \u4e2a\u4e0d\u540c\u7684\u4eba\u4f5c\u4e3a\u6837\u672c\uff0c\u8c03\u67e5\u4ed6\u4eec\u5bf9\u9009\u4e3e\u95ee\u9898\u7684\u504f\u597d\u548c\u53cd\u5e94\u3002 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href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u5b9a\u6027\u7814\u7a76<\/a>\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u901a\u8fc7\u5206\u6790\u7528\u6237\u751f\u6210\u7684\u5185\u5bb9\uff08\u5982\u8bc4\u8bba\u3001\u8bc4\u8bba\u6216\u5e16\u5b50\uff09\u4ece\u793e\u4ea4\u5a92\u4f53\u4e2d\u6536\u96c6\u5b9a\u6027\u6570\u636e\u3002 \u793e\u4ea4\u5a92\u4f53\u8046\u542c\u53ef\u4ee5\u53d1\u73b0\u60c5\u611f\u5206\u6790\u3001\u65b0\u5174\u8d8b\u52bf\u4ee5\u53ca\u5ba2\u6237\u5bf9\u54c1\u724c\u3001\u4ea7\u54c1\u6216\u7ade\u4e89\u5bf9\u624b\u7684\u770b\u6cd5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u8fd9\u4e9b\u5b9a\u6027\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u53ef\u4ee5\u5355\u72ec\u4f7f\u7528\uff0c\u4e5f\u53ef\u4ee5\u7ed3\u5408\u4f7f\u7528\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u7814\u7a76\u76ee\u6807\u548c\u76ee\u6807\u53d7\u4f17\u3002 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\u4e86\u89e3\u8fd9\u4e9b\u4f18\u52bf\u548c\u5c40\u9650\u6027\u5bf9\u4e8e\u505a\u51fa\u5173\u4e8e\u4f55\u65f6\u4ee5\u53ca\u5982\u4f55\u4f7f\u7528\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5\u7684\u660e\u667a\u51b3\u5b9a\u81f3\u5173\u91cd\u8981\u3002 \u5728\u672c\u56de\u7b54\u4e2d\uff0c\u6211\u5c06\u6982\u8ff0\u5b9a\u6027\u5e02\u573a\u8c03\u7814\u7684\u4e3b\u8981\u4f18\u52bf\u548c\u5c40\u9650\u6027\u3002<\/span><\/p>\n<p><b>\u5b9a\u6027\u5e02\u573a\u7814\u7a76\u7684\u4f18\u52bf\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6df1\u5165\u4e86\u89e3\uff1a<\/b><span style=\"font-weight: 400;\"> \u5b9a\u6027\u5e02\u573a\u7814\u7a76\u53ef\u4ee5\u5bf9\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u3001\u6001\u5ea6\u548c\u52a8\u673a\u8fdb\u884c\u8be6\u7ec6\u63a2\u8ba8\u3002 \u5b83\u63d0\u4f9b\u4e86\u4e30\u5bcc\u800c\u7ec6\u81f4\u7684\u6d1e\u5bdf\u529b\uff0c\u8ba9\u6211\u4eec\u4e86\u89e3\u6d88\u8d39\u8005\u4e3a\u4ec0\u4e48\u4f1a\u505a\u51fa\u67d0\u4e9b\u9009\u62e9\uff0c\u4ed6\u4eec\u5982\u4f55\u770b\u5f85\u4ea7\u54c1\u6216\u54c1\u724c\uff0c\u4ee5\u53ca\u54ea\u4e9b\u56e0\u7d20\u4f1a\u5f71\u54cd\u4ed6\u4eec\u7684\u51b3\u7b56\u8fc7\u7a0b\u3002 \u8fd9\u79cd\u6df1\u5165\u7684\u4e86\u89e3\u53ef\u4ee5\u4e3a\u5236\u5b9a\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u6218\u7565\u63d0\u4f9b\u4fe1\u606f\uff0c\u5e2e\u52a9\u4f01\u4e1a\u6ee1\u8db3\u7279\u5b9a\u5ba2\u6237\u7684\u9700\u6c42\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u80cc\u666f\u900f\u89c6\uff1a<\/b><span style=\"font-weight: 400;\"> \u4eba\u79cd\u5b66\u548c<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u89c2\u5bdf\u7814\u7a76<\/a>\u7b49<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#Qualitative_Research_Methods_The_Top_4_Techniques\">\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5<\/a>\u63d0\u4f9b\u4e86\u5728\u81ea\u7136\u73af\u5883\u4e2d\u7814\u7a76\u6d88\u8d39\u8005\u7684\u673a\u4f1a\u3002 \u8fd9\u79cd\u5bf9\u80cc\u666f\u7684\u7406\u89e3\u6709\u52a9\u4e8e\u7814\u7a76\u4eba\u5458\u786e\u5b9a\u5f71\u54cd\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u80cc\u666f\u56e0\u7d20\u3001\u793e\u4f1a\u52a8\u6001\u548c\u73af\u5883\u5f71\u54cd\u3002 \u901a\u8fc7\u5728\u771f\u5b9e\u73af\u5883\u4e2d\u89c2\u5bdf\u6d88\u8d39\u8005\uff0c\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u53d1\u73b0\u5b9e\u9a8c\u5ba4\u63a7\u5236\u7814\u7a76\u6216\u8c03\u67e5\u7814\u7a76\u4e2d\u53ef\u80fd\u5ffd\u7565\u7684\u5b9d\u8d35\u89c1\u89e3\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7075\u6d3b\u6027\u548c\u9002\u5e94\u6027\uff1a<\/b><span style=\"font-weight: 400;\"> \u5b9a\u6027\u7814\u7a76\u65b9\u6cd5\u5728\u7814\u7a76\u8bbe\u8ba1\u548c\u6570\u636e\u6536\u96c6\u6280\u672f\u65b9\u9762\u5177\u6709\u7075\u6d3b\u6027\u3002 \u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u6839\u636e\u65b0\u7684\u53d1\u73b0\u8c03\u6574\u7814\u7a76\u65b9\u6cd5\uff0c\u8fdb\u884c\u8fed\u4ee3\u548c\u63a2\u7d22\u6027\u7814\u7a76\u3002 <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u5b9a\u6027\u7814\u7a76<\/a>\u7684\u52a8\u6001\u6027\u8d28\u4f7f\u7814\u7a76\u4eba\u5458\u80fd\u591f\u6df1\u5165\u7814\u7a76\u65b0\u51fa\u73b0\u7684\u4e3b\u9898\u6216\u63a2\u7d22\u7814\u7a76\u8fc7\u7a0b\u4e2d\u51fa\u73b0\u7684\u65b0\u7814\u7a76\u95ee\u9898\uff0c\u4e0e\u7ed3\u6784\u5316\u7a0b\u5ea6\u8f83\u9ad8\u7684\u5b9a\u91cf\u7814\u7a76\u65b9\u6cd5\u76f8\u6bd4\uff0c\u5177\u6709\u66f4\u5927\u7684\u7075\u6d3b\u6027\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u53c2\u4e0e\u8005\u53c2\u4e0e\uff1a<\/b><span style=\"font-weight: 400;\"> \u5b9a\u6027\u7814\u7a76\u65b9\u6cd5\uff0c\u5982<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u548c\u6df1\u5165\u8bbf\u8c08\uff0c\u6709\u52a9\u4e8e\u4e0e\u53c2\u4e0e\u8005\u76f4\u63a5\u63a5\u89e6\u3002 \u8fd9\u79cd\u53c2\u4e0e\u53ef\u4ee5\u57f9\u517b\u53c2\u4e0e\u8005\u7684\u53c2\u4e0e\u611f\uff0c\u8ba9\u4ed6\u4eec\u8868\u8fbe\u81ea\u5df1\u7684\u610f\u89c1\u3001\u89c2\u70b9\u548c\u7ecf\u9a8c\u3002 <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#Qualitative_Research_Methods_The_Top_4_Techniques\">\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5<\/a>\u7684\u4e92\u52a8\u6027\u8d28\u53ef\u4ee5\u4ea7\u751f\u4e30\u5bcc\u591a\u6837\u7684\u6570\u636e\uff0c\u6355\u6349\u5404\u79cd\u89c2\u70b9\u548c\u89c1\u89e3\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5ba2\u6237\u65c5\u7a0b\u7684\u6574\u4f53\u89c6\u89d2\uff1a<\/b><span style=\"font-weight: 400;\"> \u5b9a\u6027\u5e02\u573a\u8c03\u7814\u4f7f\u7814\u7a76\u4eba\u5458\u80fd\u591f\u5168\u9762\u7814\u7a76\u5ba2\u6237\u65c5\u7a0b\u3002 \u901a\u8fc7\u63a2\u7d22\u8d2d\u4e70\u524d\u884c\u4e3a\u3001\u51b3\u7b56\u8fc7\u7a0b\u548c\u8d2d\u4e70\u540e\u4f53\u9a8c\uff0c<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u5b9a\u6027\u7814\u7a76<\/a>\u63d0\u4f9b\u4e86\u5ba2\u6237\u65c5\u7a0b\u7684\u6574\u4f53\u89c6\u89d2\u3002 \u8fd9\u79cd\u4e86\u89e3\u6709\u52a9\u4e8e\u4f01\u4e1a\u5728\u6574\u4e2a<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\u5ba2\u6237\u4f53\u9a8c<\/a>\u8fc7\u7a0b\u4e2d\u8bc6\u522b\u75db\u70b9\u3001\u6109\u60a6\u65f6\u523b\u548c\u6539\u8fdb\u673a\u4f1a\u3002<\/span><\/li>\n<\/ul>\n<p><b>\u5b9a\u6027\u5e02\u573a\u7814\u7a76\u7684\u5c40\u9650\u6027\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6709\u9650\u7684\u666e\u904d\u6027\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e0e<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/#Methodology\">\u5b9a\u91cf\u7814\u7a76\u65b9\u6cd5<\/a>\u76f8\u6bd4\uff0c\u5b9a\u6027\u7814\u7a76\u7684\u6837\u672c\u91cf\u901a\u5e38\u8f83\u5c0f\u3002 \u867d\u7136\u5b9a\u6027\u7814\u7a76\u65e8\u5728\u63d0\u4f9b\u6df1\u5165\u7684\u89c1\u89e3\uff0c\u4f46\u7814\u7a76\u7ed3\u679c\u5728\u7edf\u8ba1\u4e0a\u53ef\u80fd\u65e0\u6cd5\u4ee3\u8868\u66f4\u591a\u7684\u4eba\u7fa4\u3002 \u5bf9\u6df1\u5ea6\u548c\u80cc\u666f\u7684\u5173\u6ce8\u53ef\u80fd\u4f1a\u9650\u5236\u5c06\u7814\u7a76\u7ed3\u679c\u63a8\u5e7f\u5230\u66f4\u5e7f\u6cdb\u5e02\u573a\u7684\u80fd\u529b\u3002 \u7136\u800c\uff0c\u5b9a\u6027\u7814\u7a76\u53ef\u4ee5\u4e3a\u7279\u5b9a\u76ee\u6807\u7fa4\u4f53\u6216\u7ec6\u5206\u5e02\u573a\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e3b\u89c2\u6027\u4e0e\u504f\u89c1\uff1a<\/b><span style=\"font-weight: 400;\"> \u5b9a\u6027\u5e02\u573a\u7814\u7a76\u4f9d\u8d56\u4e8e\u7814\u7a76\u4eba\u5458\u548c\u53c2\u4e0e\u8005\u7684\u89e3\u91ca\u548c\u5224\u65ad\uff0c\u56e0\u6b64\u53ef\u80fd\u5b58\u5728\u4e3b\u89c2\u6027\u548c\u504f\u89c1\u3002 \u7814\u7a76\u4eba\u5458\u7684\u4e2a\u4eba\u504f\u89c1\u3001\u5148\u5165\u4e4b\u89c1\u6216\u89e3\u91ca\u53ef\u80fd\u4f1a\u5f71\u54cd\u6570\u636e\u7684\u6536\u96c6\u3001\u5206\u6790\u548c\u62a5\u544a\u3002 \u6b64\u5916\uff0c\u53c2\u4e0e\u8005\u7684\u56de\u7b54\u53ef\u80fd\u4f1a\u53d7\u5230\u793e\u4f1a\u671f\u671b\u504f\u5dee\u6216\u5176\u4ed6\u56e0\u7d20\u7684\u5f71\u54cd\uff0c\u4ece\u800c\u5f71\u54cd\u4ed6\u4eec\u5206\u4eab\u67d0\u4e9b\u89c2\u70b9\u6216\u7ecf\u5386\u7684\u610f\u613f\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u65f6\u95f4\u548c\u8d44\u6e90\u5bc6\u96c6\u5ea6\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e0e<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/#Methodology\">\u5b9a\u91cf<\/a><a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#Qualitative_Research_Methods_The_Top_4_Techniques\">\u7814\u7a76\u65b9\u6cd5\u76f8\u6bd4\uff0c\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5<\/a>\u5f80\u5f80\u9700\u8981\u66f4\u591a\u7684\u65f6\u95f4\u548c\u8d44\u6e90\u3002 \u6570\u636e\u6536\u96c6\u8fc7\u7a0b\u53ef\u80fd\u975e\u5e38\u8017\u65f6\uff0c\u5c24\u5176\u662f\u5728\u8fdb\u884c\u6df1\u5165\u8bbf\u8c08\u6216\u4eba\u79cd\u5b66\u7814\u7a76\u65f6\u3002<\/span><\/li>\n<\/ul>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5b9a\u6027\u5e02\u573a\u7814\u7a76\u7684\u6700\u4f73\u5b9e\u8df5<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58692 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-2-600x406.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-2-600x406.jpg\" alt=\"\u5b9a\u6027\u5e02\u573a\u7814\u7a76\u7684\u6700\u4f73\u5b9e\u8df5\" width=\"600\" height=\"406\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27406%27%20viewBox%3D%270%200%20600%20406%27%3E%3Crect%20width%3D%27600%27%20height%3D%27406%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-2-200x135.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-2-300x203.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-2-400x271.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-2-600x406.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/qualitative-market-research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4e3a\u786e\u4fdd\u5b9a\u6027\u5e02\u573a\u8c03\u7814\u7684\u53ef\u9760\u6027\u548c\u6709\u6548\u6027\uff0c\u5e94\u9075\u5faa\u51e0\u9879\u6700\u4f73\u5b9e\u8df5\uff1a<\/span><\/p>\n<p><b>1.\u660e\u786e\u7814\u7a76\u76ee\u6807\uff1a<\/b><span style=\"font-weight: 400;\"> \u660e\u786e\u63d0\u51fa\u6307\u5bfc\u7814\u7a76\u7684\u7814\u7a76\u76ee\u6807\u548c\u95ee\u9898\u3002 \u5b9a\u4e49\u660e\u786e\u7684\u76ee\u6807\u6709\u52a9\u4e8e\u4fdd\u6301\u91cd\u70b9\u7a81\u51fa\uff0c\u786e\u4fdd\u7814\u7a76\u80fd\u591f\u89e3\u51b3\u5177\u4f53\u7684\u4e1a\u52a1\u9700\u6c42\u6216\u8425\u9500\u6311\u6218\u3002<\/span><\/p>\n<p><b>2.\u6837\u672c\u9009\u62e9\uff1a<\/b><span style=\"font-weight: 400;\"> \u6df1\u601d\u719f\u8651\u4e14\u5177\u6709\u4ee3\u8868\u6027\u7684\u62bd\u6837\u5bf9\u4e8e\u5b9a\u6027\u5e02\u573a\u8c03\u7814\u81f3\u5173\u91cd\u8981\u3002 \u7cbe\u5fc3\u6311\u9009\u4ee3\u8868\u76ee\u6807\u5e02\u573a\u6216\u53d7\u4f17\u7684\u53c2\u4e0e\u8005\u3002 \u5728\u4eba\u53e3\u7edf\u8ba1\u3001\u884c\u4e3a\u548c\u6001\u5ea6\u65b9\u9762\u529b\u6c42\u591a\u6837\u5316\uff0c\u4ee5\u5168\u9762\u4e86\u89e3\u60a8\u7684\u6d88\u8d39\u8005\u7fa4\u4f53\u3002<\/span><\/p>\n<p><b>3.\u7f16\u5236\u53ef\u9760\u7684\u8ba8\u8bba\u6307\u5357\uff1a<\/b><span style=\"font-weight: 400;\"> \u51c6\u5907\u4e00\u4efd\u7ed3\u6784\u5408\u7406\u7684\u8ba8\u8bba\u6307\u5357\uff0c\u5176\u4e2d\u5305\u62ec\u5f00\u653e\u5f0f\u95ee\u9898\uff0c\u4ee5\u9f13\u52b1\u53c2\u4e0e\u8005\u5206\u4eab\u4ed6\u4eec\u7684\u60f3\u6cd5\u3001\u89c2\u70b9\u548c\u7ecf\u9a8c\u3002 \u5168\u9762\u7684\u6307\u5357\u53ef\u786e\u4fdd\u8bbf\u8c08\u6216<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u7684\u4e00\u81f4\u6027\u3002<\/span><\/p>\n<p><b>4.\u719f\u7ec3\u7684\u8282\u5236\uff1a<\/b><span style=\"font-weight: 400;\"> \u9009\u62e9\u7ecf\u9a8c\u4e30\u5bcc\u3001\u6709\u5f88\u5f3a\u5f15\u5bfc\u80fd\u529b\u7684\u4e3b\u6301\u4eba\u3002 \u6280\u5de7\u5a34\u719f\u7684\u4e3b\u6301\u4eba\u4f1a\u8425\u9020\u4e00\u4e2a\u5305\u5bb9\u3001\u8212\u9002\u7684\u73af\u5883\uff0c\u9f13\u52b1\u5927\u5bb6\u53c2\u4e0e\uff0c\u5e76\u6709\u6548\u7ba1\u7406\u5c0f\u7ec4\u52a8\u6001\uff0c\u4ee5\u83b7\u5f97\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u3002<\/span><\/p>\n<p><b>5.\u4fdd\u6301\u4e0d\u504f\u4e0d\u501a\u7684\u6001\u5ea6\uff1a<\/b><span style=\"font-weight: 400;\"> \u5728\u6574\u4e2a\u7814\u7a76\u8fc7\u7a0b\u4e2d\u4fdd\u6301\u5ba2\u89c2\u4e2d\u7acb\u7684\u7acb\u573a\u3002 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400;\">\u901a\u8fc7\u9075\u5faa\u8fd9\u4e9b\u6700\u4f73\u5b9e\u8df5\uff0c\u5b9a\u6027\u5e02\u573a\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u5f00\u5c55\u5177\u6709\u6d1e\u5bdf\u529b\u548c\u5f71\u54cd\u529b\u7684\u7814\u7a76\uff0c\u4e3a\u4e1a\u52a1\u589e\u957f\u548c\u6210\u529f\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u3002<\/span><\/p>\n<p><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-market-research\/\">\u4ec0\u4e48\u662f\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\uff1f<\/a><\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":70909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3238],"tags":[],"contributor":[3342],"class_list":["post-70908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3238","contributor-3342"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u4ec0\u4e48\u662f\u5b9a\u6027\u5e02\u573a\u7814\u7a76\uff1f \u5b9a\u4e49\u3001\u65b9\u6cd5\u3001\u5b9e\u4f8b\u548c\u6700\u4f73\u505a\u6cd5 - IdeaScale<\/title>\n<meta name=\"description\" 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