{"id":70891,"date":"2023-07-07T06:45:29","date_gmt":"2023-07-07T10:45:29","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e5%ae%9a%e6%80%a7%e7%a0%94%e7%a9%b6%e8%ae%be%e8%ae%a1\/"},"modified":"2024-01-29T07:44:31","modified_gmt":"2024-01-29T11:44:31","slug":"%e5%ae%9a%e6%80%a7%e7%a0%94%e7%a9%b6%e8%ae%be%e8%ae%a1","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e5%ae%9a%e6%80%a7%e7%a0%94%e7%a9%b6%e8%ae%be%e8%ae%a1\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\uff1f \u5b9a\u4e49\u3001\u7c7b\u578b\u3001\u65b9\u6cd5\u548c\u6700\u4f73\u505a\u6cd5"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" 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fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc\">\u4ec0\u4e48\u662f\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\uff1f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc__1\">\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\u7684\u7c7b\u578b<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc__2\">\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\u65b9\u6cd5<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_9\">\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\u6d41\u7a0b\uff1a9 \u4e2a\u5173\u952e\u6b65\u9aa4<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_12\">\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\u7684 12 \u5927\u6700\u4f73\u5b9e\u8df5<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\u88ab\u5b9a\u4e49\u4e3a\u4e00\u79cd\u7814\u7a76\u65b9\u6cd5\uff0c\u4fa7\u91cd\u4e8e\u63a2\u7d22\u548c\u7406\u89e3\u590d\u6742\u7684\u73b0\u8c61\u4ee5\u53ca\u4e2a\u4eba\u6216\u7fa4\u4f53\u8d4b\u4e88\u8fd9\u4e9b\u73b0\u8c61\u7684\u610f\u4e49\u3002 \u5b83\u5e38\u7528\u4e8e\u793e\u4f1a\u79d1\u5b66\u3001\u5fc3\u7406\u5b66\u3001\u4eba\u7c7b\u5b66\u4ee5\u53ca\u5176\u4ed6\u5bf9\u4e3b\u89c2\u4f53\u9a8c\u548c\u89e3\u91ca\u611f\u5174\u8da3\u7684\u9886\u57df\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u5b9a\u6027\u7814\u7a76<\/a>\u5173\u6ce8\u6355\u6349\u4eba\u7c7b\u7ecf\u9a8c\u3001\u4fe1\u4ef0\u3001\u6001\u5ea6\u548c\u884c\u4e3a\u7684\u4e30\u5bcc\u6027\u548c\u6df1\u5ea6\u3002 \u5176\u76ee\u7684\u662f\u8d85\u8d8a\u7b80\u5355\u7684\u7edf\u8ba1\u5206\u6790\uff0c\u53d1\u73b0<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u5b9a\u91cf\u7814\u7a76<\/a>\u53ef\u80fd\u65e0\u6cd5\u6355\u6349\u5230\u7684\u6df1\u523b\u89c1\u89e3\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\u901a\u5e38\u5305\u62ec\u901a\u8fc7\u8bbf\u8c08\u3001\u89c2\u5bdf\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u3001\u5206\u6790\u6587\u4ef6\u6216\u4eba\u5de5\u5236\u54c1\u7b49\u65b9\u6cd5\u6536\u96c6\u6570\u636e\u3002 \u901a\u8fc7\u8fd9\u4e9b\u65b9\u6cd5\uff0c\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u6536\u96c6\u5230\u6709\u5173\u53c2\u4e0e\u8005\u89c2\u70b9\u3001\u7ecf\u5386\u548c\u80cc\u666f\u7684\u8be6\u7ec6\u63cf\u8ff0\u6027\u4fe1\u606f\u3002<\/span><\/p>\n<p><b>\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\u7684\u4e3b\u8981\u7279\u70b9\u5305\u62ec<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u63a2\u7d22\u6027\uff1a <\/b><a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u5b9a\u6027\u7814\u7a76<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u901a\u5e38\u4ee5\u5f00\u653e\u5f0f\u65b9\u6cd5\u5f00\u59cb\uff0c\u4ee5\u4fbf\u53d1\u73b0\u65b0\u7684\u89c1\u89e3\u548c\u6a21\u5f0f\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8bed\u5883\u7406\u89e3\uff1a <\/b><span style=\"font-weight: 400;\">\u5b83\u5f3a\u8c03\u5728\u793e\u4f1a\u3001\u6587\u5316\u548c\u5386\u53f2\u80cc\u666f\u4e0b\u7406\u89e3\u73b0\u8c61\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u56e0\u7d20\u5f71\u54cd\u7740\u4e2a\u4eba\u7684\u7ecf\u5386\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e3b\u89c2\u6027\u548c\u53cd\u601d\u6027\uff1a <\/b><span style=\"font-weight: 400;\">\u5b9a\u6027\u7814\u7a76\u4eba\u5458\u8ba4\u8bc6\u5230\u81ea\u8eab\u89c2\u70b9\u548c\u504f\u89c1\u7684\u5f71\u54cd\uff0c\u5e76\u7ecf\u5e38\u8fdb\u884c\u53cd\u601d\uff0c\u6279\u5224\u6027\u5730\u5ba1\u89c6\u81ea\u5df1\u5728\u5851\u9020\u7814\u7a76\u8fc7\u7a0b\u548c\u6210\u679c\u65b9\u9762\u7684\u4f5c\u7528\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5c0f\u89c4\u6a21\u548c\u6709\u76ee\u7684\u7684\u53d6\u6837\uff1a<\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u5b9a\u6027\u7814\u7a76<\/a>\u901a\u5e38\u4e0d\u8ffd\u6c42\u5927\u6837\u672c\u7684\u4ee3\u8868\u6027\uff0c\u800c\u662f\u9009\u62e9\u80fd\u591f\u63d0\u4f9b\u4e0e\u7814\u7a76\u95ee\u9898\u76f8\u5173\u7684\u4e30\u5bcc\u591a\u6837\u4fe1\u606f\u7684\u53c2\u4e0e\u8005\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6df1\u5165\u6570\u636e\u6536\u96c6\uff1a <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u4eba\u5458\u901a\u5e38\u901a\u8fc7\u5f00\u653e\u5f0f\u8bbf\u8c08\u3001\u89c2\u5bdf\u6216\u6587\u672c\u5206\u6790\uff0c\u82b1\u8d39\u5927\u91cf\u65f6\u95f4\u4e0e\u53c2\u4e0e\u8005\u5728\u4e00\u8d77\uff0c\u6536\u96c6\u8be6\u7ec6\u800c\u7ec6\u81f4\u7684\u6570\u636e\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8fed\u4ee3\u6570\u636e\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\"> \u5b9a\u6027\u5206\u6790\u5305\u62ec\u5bf9\u6570\u636e\u8fdb\u884c\u7f16\u7801\u3001\u5206\u7c7b\u548c\u89e3\u91ca\uff0c\u4ee5\u786e\u5b9a\u6a21\u5f0f\u3001\u4e3b\u9898\u548c\u5173\u7cfb\u3002 \u8fd9\u4e00\u8fc7\u7a0b\u901a\u5e38\u662f\u53cd\u590d\u8fdb\u884c\u7684\uff0c\u7814\u7a76\u4eba\u5458\u4f1a\u6839\u636e\u65b0\u7684\u89c1\u89e3\u91cd\u65b0\u5ba1\u89c6\u548c\u5b8c\u5584\u4ed6\u4eec\u7684\u5206\u6790\u3002<\/span><\/li>\n<\/ul>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\u7684\u7c7b\u578b<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58651 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-2-600x372.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-2-600x372.jpg\" alt=\"\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\u7684\u7c7b\u578b\" width=\"600\" height=\"372\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27372%27%20viewBox%3D%270%200%20600%20372%27%3E%3Crect%20width%3D%27600%27%20height%3D%27372%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-2-200x124.jpg 200w, 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400;\">\u8fd9\u79cd\u8bbe\u8ba1\u65e8\u5728\u4e86\u89e3\u4e0e\u7279\u5b9a\u73b0\u8c61\u76f8\u5173\u7684\u4eba\u7c7b\u7ecf\u9a8c\u7684\u672c\u8d28\u548c\u610f\u4e49\u3002 \u7814\u7a76\u4eba\u5458\u901a\u8fc7\u6df1\u5165\u8bbf\u8c08\u6216\u89c2\u5bdf\u6765\u63a2\u7a76\u53c2\u4e0e\u8005\u7684\u4e3b\u89c2\u4f53\u9a8c\uff0c\u4ece\u800c\u53d1\u73b0\u5176\u751f\u6d3b\u4f53\u9a8c\u7684\u6f5c\u5728\u7ed3\u6784\u548c\u6a21\u5f0f\u3002<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u4eba\u79cd\u5b66\u7814\u7a76<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4eba\u79cd\u5b66\u6d89\u53ca\u7814\u7a76\u548c\u4e86\u89e3\u7279\u5b9a\u7fa4\u4f53\u6216\u793e\u533a\u7684\u6587\u5316\u3001\u4fe1\u4ef0\u3001\u4e60\u4fd7\u548c\u793e\u4f1a\u4e92\u52a8\u3002 \u7814\u7a76\u4eba\u5458\u957f\u671f\u6c89\u6d78\u5728\u53c2\u4e0e\u8005\u7684\u81ea\u7136\u73af\u5883\u4e2d\uff0c\u7ecf\u5e38\u8fdb\u884c\u53c2\u4e0e\u89c2\u5bdf\u3001\u8bbf\u8c08\u548c\u6587\u4ef6\u5206\u6790\uff0c\u4ee5\u6df1\u5165\u4e86\u89e3\u6587\u5316\u3002<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u57fa\u7840\u7406\u8bba<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u57fa\u7840\u7406\u8bba\u662f\u4e00\u79cd\u7814\u7a76\u65b9\u6cd5\uff0c\u7814\u7a76\u4eba\u5458\u65e8\u5728\u6839\u636e\u6570\u636e\u5efa\u7acb\u7406\u8bba\u6216\u6982\u5ff5\u6846\u67b6\u3002 \u901a\u8fc7\u5bf9\u6536\u96c6\u5230\u7684\u6570\u636e\u8fdb\u884c\u4e0d\u65ad\u7684\u6bd4\u8f83\u548c\u5206\u6790\uff0c\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u786e\u5b9a\u7c7b\u522b\u3001\u6982\u5ff5\u548c\u5173\u7cfb\uff0c\u4ece\u800c\u4ea7\u751f\u4e00\u79cd\u7406\u8bba\u6765\u89e3\u91ca\u6240\u7814\u7a76\u7684\u73b0\u8c61\u3002<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u6848\u4f8b\u7814\u7a76<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6848\u4f8b\u7814\u7a76\u6d89\u53ca\u5bf9\u5355\u4e2a\u4e2a\u4eba\u3001\u7fa4\u4f53\u3001\u7ec4\u7ec7\u6216\u7279\u5b9a\u73af\u5883\u7684\u6df1\u5165\u8003\u5bdf\u3002 \u7814\u7a76\u4eba\u5458\u6536\u96c6\u591a\u79cd\u6765\u6e90\u7684\u6570\u636e\uff0c\u5982\u8bbf\u8c08\u3001\u89c2\u5bdf\u548c\u6587\u4ef6\uff0c\u4ee5\u5168\u9762\u4e86\u89e3\u6848\u4f8b\uff0c\u5e76\u5f97\u51fa\u53ef\u80fd\u5177\u6709\u66f4\u5e7f\u6cdb\u5f71\u54cd\u7684\u89c1\u89e3\u3002<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u53d9\u4e8b\u7814\u7a76<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u53d9\u4e8b\u7814\u7a76\u4fa7\u91cd\u4e8e\u4e86\u89e3\u548c\u5206\u6790\u4e2a\u4eba\u5206\u4eab\u7684\u6545\u4e8b\u548c\u4e2a\u4eba\u53d9\u4e8b\u3002 \u7814\u7a76\u4eba\u5458\u5bf9\u8fd9\u4e9b\u53d9\u8ff0\u7684\u7ed3\u6784\u3001\u5185\u5bb9\u548c\u80cc\u666f\u8fdb\u884c\u7814\u7a76\uff0c\u4ee5\u6df1\u5165\u4e86\u89e3\u4e2a\u4eba\u5982\u4f55\u6784\u5efa\u610f\u4e49\u548c\u7406\u89e3\u81ea\u5df1\u7684\u7ecf\u5386\u3002<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u53c2\u4e0e\u5f0f\u884c\u52a8\u7814\u7a76\uff08PAR\uff09<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">PAR \u662f\u4e00\u79cd\u5408\u4f5c\u65b9\u6cd5\uff0c\u6d89\u53ca\u7814\u7a76\u4eba\u5458\u4e0e\u53c2\u4e0e\u8005\u6216\u793e\u533a\u5bc6\u5207\u5408\u4f5c\uff0c\u4ee5\u786e\u5b9a\u548c\u89e3\u51b3\u793e\u4f1a\u95ee\u9898\u3002 \u5176\u76ee\u7684\u662f\u901a\u8fc7\u53cd\u601d\u3001\u884c\u52a8\u548c\u53d8\u9769\u7684\u5faa\u73af\u8fc7\u7a0b\uff0c\u589e\u5f3a\u53c2\u4e0e\u8005\u7684\u80fd\u529b\u5e76\u4ea7\u751f\u53ef\u64cd\u4f5c\u7684\u77e5\u8bc6\u3002<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u5efa\u6784\u4e3b\u4e49\/\u89e3\u91ca\u5b66\u7814\u7a76<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u8fd9\u79cd\u8bbe\u8ba1\u5f3a\u8c03\u4e86\u7406\u89e3\u591a\u79cd\u4e3b\u89c2\u73b0\u5b9e\u548c\u5bf9\u793e\u4f1a\u73b0\u8c61\u7684\u89e3\u91ca\u7684\u91cd\u8981\u6027\u3002 \u7814\u7a76\u4eba\u5458\u901a\u5e38\u5229\u7528\u8bbf\u8c08\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u6216\u6587\u672c\u5206\u6790\u7b49\u65b9\u6cd5\uff0c\u63a2\u7d22\u5f52\u56e0\u4e8e\u67d0\u79cd\u73b0\u8c61\u7684\u4e0d\u540c\u542b\u4e49\u548c\u89c2\u70b9\uff0c\u4ee5\u63ed\u793a\u4e2a\u4eba\u89e3\u91ca\u7684\u590d\u6742\u6027\u3002<\/span><\/p>\n<p><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-market-research\/\">\u4ec0\u4e48\u662f\u5b9a\u6027\u5e02\u573a\u7814\u7a76\uff1f<\/a><\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\u65b9\u6cd5<\/h2>\n<p><span style=\"font-weight: 400;\">\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\u91c7\u7528\u5404\u79cd\u65b9\u6cd5\u6765\u6536\u96c6\u6570\u636e\u548c\u4ea7\u751f\u89c1\u89e3\u3002 \u4ee5\u4e0b\u662f\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\u4e2d\u5e38\u7528\u7684\u4e00\u4e9b\u65b9\u6cd5\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u91c7\u8bbf\uff1a  <\/b><span style=\"font-weight: 400;\">\u6df1\u5ea6\u8bbf\u8c08\u662f<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#Qualitative_Research_Methods_The_Top_4_Techniques\">\u5b9a\u6027\u7814\u7a76<\/a>\u7684\u4e00\u79cd\u4e3b\u8981\u65b9\u6cd5\u3002 \u7814\u7a76\u4eba\u5458\u8fdb\u884c\u7ed3\u6784\u5316\u3001\u534a\u7ed3\u6784\u5316\u6216\u975e\u7ed3\u6784\u5316\u8bbf\u8c08\uff0c\u4ece\u53c2\u4e0e\u8005\u90a3\u91cc\u6536\u96c6\u4e30\u5bcc\u800c\u8be6\u7ec6\u7684\u4fe1\u606f\u3002 \u8bbf\u8c08\u53ef\u4ee5\u662f\u4e00\u5bf9\u4e00\u7684\uff0c\u4e5f\u53ef\u4ee5\u5728\u5c0f\u7ec4\u73af\u5883\u4e2d\u8fdb\u884c\uff08\u7126\u70b9\u5c0f\u7ec4\uff09\uff0c\u4ee5\u63a2\u8ba8\u53c2\u4e0e\u8005\u7684\u89c2\u70b9\u3001\u7ecf\u9a8c\u3001\u4fe1\u5ff5\u548c\u6001\u5ea6\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u610f\u89c1\uff1a  <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-observation\/\">\u5b9a\u91cf<\/a>\u548c<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u5b9a\u6027\u89c2\u5bdf<\/a>\u7b49\u89c2\u5bdf\u65b9\u6cd5\u6d89\u53ca\u5728\u81ea\u7136\u6216\u53d7\u63a7\u73af\u5883\u4e2d\u7cfb\u7edf\u5730\u89c2\u5bdf\u548c\u8bb0\u5f55\u53c2\u4e0e\u8005\u7684\u884c\u4e3a\u3002 \u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u8fdb\u884c\u53c2\u4e0e\u5f0f\u89c2\u5bdf\uff0c\u5373\u79ef\u6781\u53c2\u4e0e\u6240\u7814\u7a76\u7684\u73af\u5883\uff1b\u4e5f\u53ef\u4ee5\u8fdb\u884c\u975e\u53c2\u4e0e\u5f0f\u89c2\u5bdf\uff0c\u5373\u4fdd\u6301\u89c2\u5bdf\u8005\u7684\u8eab\u4efd\u3002 \u901a\u8fc7\u89c2\u5bdf\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u793e\u4f1a\u4e92\u52a8\u3001\u884c\u4e3a\u548c\u73af\u5883\u56e0\u7d20\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6587\u4ef6\u5206\u6790\uff1a  <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u4eba\u5458\u5206\u6790\u5404\u79cd\u6587\u4ef6\uff0c\u5982\u65e5\u8bb0\u3001\u4fe1\u4ef6\u3001\u5b98\u65b9\u8bb0\u5f55\u3001\u7ec4\u7ec7\u6587\u4ef6\u6216\u5728\u7ebf\u5185\u5bb9\uff0c\u4ee5\u6df1\u5165\u4e86\u89e3\u6587\u5316\u4e60\u4fd7\u3001\u5386\u53f2\u4e8b\u4ef6\u6216\u793e\u4f1a\u73b0\u8c61\u3002 \u6587\u4ef6\u5206\u6790\u6709\u52a9\u4e8e\u7814\u7a76\u4eba\u5458\u4e86\u89e3\u4e2a\u4eba\u6216\u793e\u533a\u7684\u80cc\u666f\u3001\u4fe1\u4ef0\u548c\u4ef7\u503c\u89c2\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7126\u70b9\u5c0f\u7ec4\uff1a<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u5305\u62ec\u53ec\u96c6\u4e00\u5c0f\u7ec4\u53c2\u4e0e\u8005\u8ba8\u8bba\u7279\u5b9a\u4e3b\u9898\u6216\u7814\u7a76\u95ee\u9898\u3002 \u8ba8\u8bba\u7531\u4e3b\u6301\u4eba\u5f15\u5bfc\uff0c\u53c2\u4e0e\u8005\u53ef\u4ee5\u5728\u5c0f\u7ec4\u73af\u5883\u4e2d\u5206\u4eab\u81ea\u5df1\u7684\u89c2\u70b9\u3001\u7ecf\u9a8c\u548c\u770b\u6cd5\u3002 \u7126\u70b9\u5c0f\u7ec4\u6709\u52a9\u4e8e\u63a2\u7d22\u7fa4\u4f53\u52a8\u6001\u548c\u96c6\u4f53\u89c2\u70b9\uff0c\u5e76\u5f15\u53d1\u4e92\u52a8\u8ba8\u8bba\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6848\u4f8b\u7814\u7a76\uff1a<\/b><span style=\"font-weight: 400;\"> \u6848\u4f8b\u7814\u7a76\u6d89\u53ca\u5bf9\u5355\u4e2a\u6848\u4f8b\uff08\u5982\u4e2a\u4eba\u3001\u56e2\u4f53\u3001\u7ec4\u7ec7\u6216\u793e\u533a\uff09\u7684\u6df1\u5165\u8c03\u67e5\u3002 \u7814\u7a76\u4eba\u5458\u6536\u96c6\u591a\u79cd\u6765\u6e90\u7684\u6570\u636e\uff0c\u5305\u62ec\u8bbf\u8c08\u3001\u89c2\u5bdf\u548c\u6587\u4ef6\u5206\u6790\uff0c\u4ee5\u63d0\u4f9b\u5bf9\u6848\u4ef6\u7684\u5168\u9762\u4e86\u89e3\u3002 \u6848\u4f8b\u7814\u7a76\u5bf9\u4e8e\u7814\u7a76\u73b0\u5b9e\u4e16\u754c\u4e2d\u590d\u6742\u800c\u72ec\u7279\u7684\u73b0\u8c61\u7279\u522b\u6709\u7528\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4eba\u79cd\u5b66\uff1a<\/b><span style=\"font-weight: 400;\"> \u4eba\u79cd\u5b66\u65b9\u6cd5\u662f\u6307\u8ba9\u81ea\u5df1\u6c89\u6d78\u5728\u53c2\u4e0e\u8005\u7684\u81ea\u7136\u73af\u5883\u4e2d\uff0c\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u7684\u6587\u5316\u3001\u4e60\u4fd7\u548c\u793e\u4f1a\u4ea4\u5f80\u3002 \u7814\u7a76\u4eba\u5458\u82b1\u8d39\u5927\u91cf\u65f6\u95f4\u8fdb\u884c\u53c2\u4e0e\u8005\u89c2\u5bdf\u3001\u8bbf\u8c08\u548c\u6536\u96c6\u73b0\u573a\u7b14\u8bb0\uff0c\u4ee5\u6355\u6349\u53c2\u4e0e\u8005\u7ecf\u5386\u7684\u7ec6\u5fae\u5dee\u522b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u89c6\u89c9\u65b9\u6cd5\uff1a<\/b><span style=\"font-weight: 400;\"> \u6444\u5f71\u3001\u5f55\u50cf\u6216\u7ed8\u753b\u7b49\u89c6\u89c9\u65b9\u6cd5\u53ef\u7528\u4e8e\u8865\u5145\u5176\u4ed6<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#Qualitative_Research_Methods_The_Top_4_Techniques\">\u5b9a\u6027\u7814\u7a76\u65b9\u6cd5<\/a>\u3002 \u53ef\u89c6\u6570\u636e\u53ef\u4ee5\u63d0\u4f9b\u66f4\u591a\u7684\u89c1\u89e3\u3001\u89c6\u89d2\uff0c\u5e76\u8bb0\u5f55\u53c2\u4e0e\u8005\u7684\u7ecf\u5386\u548c\u73af\u5883\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6587\u672c\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\"> \u6587\u672c\u5206\u6790\u5305\u62ec\u5206\u6790\u4e66\u9762\u6216\u53e3\u5934\u6570\u636e\uff0c\u5982\u8bbf\u8c08\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u8bb0\u5f55\u6216\u4e66\u9762\u6587\u4ef6\uff0c\u4ee5\u786e\u5b9a\u4e3b\u9898\u3001\u6a21\u5f0f\u548c\u542b\u4e49\u3002 \u7814\u7a76\u4eba\u5458\u4f7f\u7528\u7f16\u7801\u6280\u672f\u5bf9\u6570\u636e\u8fdb\u884c\u5206\u7c7b\u548c\u89e3\u91ca\uff0c\u5e76\u4ece\u6587\u672c\u4e2d\u83b7\u5f97\u542f\u793a\u3002<\/span><\/li>\n<\/ul>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\u6d41\u7a0b\uff1a9 \u4e2a\u5173\u952e\u6b65\u9aa4<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58650 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-1-600x859.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-1-600x859.jpg\" alt=\"\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\u6d41\u7a0b\uff1a9 \u4e2a\u5173\u952e\u6b65\u9aa4\" width=\"600\" height=\"859\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27859%27%20viewBox%3D%270%200%20600%20859%27%3E%3Crect%20width%3D%27600%27%20height%3D%27859%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-1-200x286.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-1-209x300.jpg 209w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-1-400x573.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-1-600x859.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/qualitative-research-design-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\u8fc7\u7a0b\u901a\u5e38\u5305\u62ec\u51e0\u4e2a\u5173\u952e\u6b65\u9aa4\u3002 \u867d\u7136\u5177\u4f53\u7ec6\u8282\u53ef\u80fd\u56e0\u7814\u7a76\u80cc\u666f\u548c\u65b9\u6cd5\u800c\u5f02\uff0c\u4f46\u4ee5\u4e0b\u662f\u76f8\u5173\u6b65\u9aa4\u7684\u603b\u4f53\u6982\u8ff0\uff1a<\/span><\/p>\n<p><span style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\"><b>1.  <\/b><\/span><b style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">\u786e\u5b9a\u7814\u7a76\u95ee\u9898<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\uff0c\u63d0\u4f9b\u4e00\u4efd\u7b80\u6d01\u660e\u4e86\u7684\u58f0\u660e\uff0c\u6982\u8ff0\u60a8\u7684\u7814\u7a76\u95ee\u9898\u6216\u76ee\u6807\u3002 \u60a8\u60f3\u901a\u8fc7<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u5b9a\u6027\u7814\u7a76<\/a>\u63a2\u7d22\u6216\u4e86\u89e3\u4ec0\u4e48\uff1f \u786e\u4fdd\u95ee\u9898\u5177\u4f53\u3001\u91cd\u70b9\u7a81\u51fa\uff0c\u5e76\u4e0e\u4f60\u7684\u7814\u7a76\u9886\u57df\u76f8\u5173\u3002<\/span><\/p>\n<p><b style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">2.\u786e\u5b9a\u7814\u7a76\u65b9\u6cd5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u636e\u60a8\u7684\u7814\u7a76\u95ee\u9898\u548c\u76ee\u6807\uff0c\u9009\u62e9\u6700\u5408\u9002\u7684<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u5b9a\u6027\u7814\u7a76<\/a>\u65b9\u6cd5\u6216\u8bbe\u8ba1\u3002 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href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u6216\u6587\u4ef6\u5206\u6790\u3002 \u4e3a\u4e86\u4fdd\u6301\u9053\u5fb7\u6807\u51c6\uff0c\u9075\u5b88\u9053\u5fb7\u51c6\u5219\u5e76\u786e\u4fdd\u53c2\u4e0e\u8005\u77e5\u60c5\u540c\u610f\u81f3\u5173\u91cd\u8981\u3002 \u8003\u8651\u8fdb\u884c\u5f55\u97f3\u6216\u5f55\u50cf\uff0c\u4ee5\u786e\u4fdd\u51c6\u786e\u91c7\u96c6\u6570\u636e\u3002<\/span><\/p>\n<p><b style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">6.\u5206\u6790\u6570\u636e<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u53c2\u4e0e\u6570\u636e\u5206\u6790\uff0c\u4ece\u6536\u96c6\u5230\u7684\u6570\u636e\u4e2d\u627e\u51fa\u6a21\u5f0f\u3001\u4e3b\u9898\u548c\u89c1\u89e3\u3002 \u8fd9\u53ef\u80fd\u9700\u8981\u4f7f\u7528\u5b9a\u6027\u5206\u6790\u8f6f\u4ef6\u6216\u4eba\u5de5\u6280\u672f\u5bf9\u6570\u636e\u8fdb\u884c\u7f16\u7801\u3001\u5206\u7c7b\u548c\u6574\u7406\u3002 \u5229\u7528\u8fed\u4ee3\u548c\u53cd\u601d\u8fc7\u7a0b\u6765\u5b8c\u5584\u548c\u6df1\u5316\u5206\u6790\u3002<\/span><\/p>\n<p><b style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">7.\u89e3\u91ca\u7814\u7a76\u7ed3\u679c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u636e\u6570\u636e\u5206\u6790\u7ed3\u679c\u8fdb\u884c\u89e3\u91ca\u3002 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href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-market-research\/\">\u4ec0\u4e48\u662f\u5b9a\u91cf\u5e02\u573a\u7814\u7a76\uff1f <\/a> <\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\u7684 12 \u5927\u6700\u4f73\u5b9e\u8df5<\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u8fdb\u884c<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u5b9a\u6027\u7814\u7a76<\/a>\u65f6\uff0c\u5fc5\u987b\u9075\u5faa\u6700\u4f73\u5b9e\u8df5\uff0c\u4ee5\u786e\u4fdd\u7814\u7a76\u7684\u4e25\u8c28\u6027\u3001\u6709\u6548\u6027\u548c\u53ef\u4fe1\u5ea6\u3002 \u4ee5\u4e0b\u662f\u5b9a\u6027\u7814\u7a76\u8bbe\u8ba1\u7684\u4e00\u4e9b\u6700\u4f73\u5b9e\u8df5\uff1a<\/span><\/p>\n<p><b>1.\u660e\u786e\u754c\u5b9a\u7814\u7a76\u95ee\u9898\uff1a<\/b><span style=\"font-weight: 400;\"> \u9996\u5148\u8981\u660e\u786e\u754c\u5b9a\u7814\u7a76\u95ee\u9898\u6216\u76ee\u6807\u3002 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\u5728\u6570\u636e\u6536\u96c6\u8fbe\u5230\u5197\u4f59\u70b9\u4e14\u8fdb\u4e00\u6b65\u7684\u6570\u636e\u6536\u96c6\u4e0d\u4f1a\u4ea7\u751f\u91cd\u8981\u7684\u65b0\u89c1\u89e3\u65f6\uff0c\u529b\u6c42\u591a\u6837\u5316\u5e76\u5bfb\u6c42\u9971\u548c\u3002<\/span><\/p>\n<p><b>5.\u5efa\u7acb\u53ef\u4fe1\u5ea6\u548c\u516c\u4fe1\u529b\uff1a<\/b><span style=\"font-weight: 400;\"> \u91c7\u7528\u4e00\u4e9b\u7b56\u7565\u6765\u63d0\u9ad8\u7814\u7a76\u7ed3\u679c\u7684\u53ef\u4fe1\u5ea6\uff0c\u5982\u6210\u5458\u68c0\u67e5\uff08\u53c2\u4e0e\u8005\u5bf9\u4f60\u7684\u89e3\u91ca\u8fdb\u884c\u5ba1\u67e5\u548c\u9a8c\u8bc1\uff09\u6216\u540c\u884c\u6c47\u62a5\uff08\u540c\u4e8b\u5bf9\u4f60\u7684\u5206\u6790\u548c\u89e3\u91ca\u63d0\u4f9b\u53cd\u9988\uff09\u3002 \u4e09\u89d2\u6d4b\u91cf\uff0c\u6216\u4f7f\u7528\u591a\u79cd\u6570\u636e\u6765\u6e90\u6216\u65b9\u6cd5\uff0c\u4e5f\u53ef\u4ee5\u589e\u5f3a\u7814\u7a76\u7ed3\u679c\u7684\u53ef\u4fe1\u5ea6\u3002<\/span><\/p>\n<p><b>6.\u4fdd\u6301\u53cd\u601d\u6027\uff1a<\/b><span style=\"font-weight: 400;\"> \u5728\u6574\u4e2a\u7814\u7a76\u8fc7\u7a0b\u4e2d\uff0c\u6ce8\u610f\u81ea\u5df1\u7684\u504f\u89c1\u3001\u5047\u8bbe\u548c\u6210\u89c1\u3002 \u5b9a\u671f\u53cd\u601d\u81ea\u5df1\u7684\u89c2\u70b9\u5982\u4f55\u5f71\u54cd\u6570\u636e\u7684\u6536\u96c6\u3001\u5206\u6790\u548c\u89e3\u91ca\uff0c\u4ece\u800c\u8fdb\u884c\u53cd\u601d\u3002 \u8bb0\u5f55\u5e76\u627f\u8ba4\u81ea\u5df1\u5728\u7814\u7a76\u8fc7\u7a0b\u4e2d\u7684\u4f5c\u7528\u548c\u6f5c\u5728\u5f71\u54cd\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><b>7.\u8ba1\u5212\u5e76\u5f00\u5c55\u7b26\u5408\u9053\u5fb7\u89c4\u8303\u7684\u7814\u7a76\uff1a  <\/b><span style=\"font-weight: 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