{"id":70874,"date":"2023-09-08T02:24:53","date_gmt":"2023-09-08T06:24:53","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e4%bc%81%e4%b8%9a%e5%af%b9%e4%bc%81%e4%b8%9a%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/"},"modified":"2024-01-29T07:41:16","modified_gmt":"2024-01-29T11:41:16","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e4%bc%81%e4%b8%9a%e5%af%b9%e4%bc%81%e4%b8%9a%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e4%bc%81%e4%b8%9a%e5%af%b9%e4%bc%81%e4%b8%9a%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u4ec0\u4e48\u662f B2B \u5e02\u573a\u8c03\u7814\uff1f \u5b9a\u4e49\u3001\u65b9\u6cd5\u3001\u793a\u4f8b\u548c\u95ee\u9898"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_B2B_Market_Research\">\u4ec0\u4e48\u662f B2B \u5e02\u573a\u8c03\u7814\uff1f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Top_13_B2B_Market_Research_Methods\">13 \u5927 B2B \u5e02\u573a\u7814\u7a76\u65b9\u6cd5<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_B2B_Market_Research_Example\">B2B \u5e02\u573a\u7814\u7a76\u8303\u4f8b<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Top_9_Questions_of_B2B_Market_Research\">B2B \u5e02\u573a\u7814\u7a76\u7684\u4e5d\u5927\u95ee\u9898<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_B2B_Market_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f B2B \u5e02\u573a\u8c03\u7814\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">B2B \u5e02\u573a\u8c03\u7814\u662f\u4f01\u4e1a\u5bf9\u4f01\u4e1a\u5e02\u573a\u8c03\u7814\u7684\u7b80\u79f0\uff0c\u5176\u5b9a\u4e49\u662f\u6536\u96c6\u3001\u5206\u6790\u548c\u89e3\u91ca\u6709\u5173\u7279\u5b9a\u4f01\u4e1a\u5bf9\u4f01\u4e1a\u5e02\u573a\u6216\u884c\u4e1a\u7684\u6570\u636e\u548c\u4fe1\u606f\u7684\u8fc7\u7a0b\u3002 \u5b83\u4fa7\u91cd\u4e8e\u4e86\u89e3\u4f5c\u4e3a\u5ba2\u6237\u6216\u987e\u5ba2\u7684\u4f01\u4e1a\u7684\u9700\u6c42\u3001\u504f\u597d\u3001\u884c\u4e3a\u548c\u8d8b\u52bf\u3002<\/span><\/p>\n<p><b>\u4ee5\u4e0b\u662f B2B \u5e02\u573a\u8c03\u7814\u7684\u4e00\u4e9b\u4e3b\u8981\u65b9\u9762\u548c\u76ee\u6807\uff1a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u786e\u5b9a\u76ee\u6807\u5e02\u573a\uff1aB2B \u5e02\u573a\u8c03\u7814\u6709\u52a9\u4e8e\u4f01\u4e1a\u5728\u5546\u754c\u4e2d\u786e\u5b9a\u548c\u754c\u5b9a\u76ee\u6807\u5ba2\u6237\u7fa4\u3002 \u8fd9\u5305\u62ec\u4e86\u89e3\u6f5c\u5728\u5546\u4e1a\u5ba2\u6237\u7684\u7279\u5f81\u3001\u4eba\u53e3\u7edf\u8ba1\u548c\u8d2d\u4e70\u884c\u4e3a\u3002<\/span><\/p>\n<ul>\n<li><b>\u5e02\u573a\u89c4\u6a21\u4e0e\u589e\u957f\uff1a  <\/b><span style=\"font-weight: 400;\">\u5b83\u6709\u52a9\u4e8e\u4f30\u8ba1\u5e02\u573a\u7684\u603b\u4f53\u89c4\u6a21\u3001\u589e\u957f\u6f5c\u529b\u4ee5\u53ca\u63a8\u52a8\u589e\u957f\u7684\u5173\u952e\u56e0\u7d20\u3002 \u8fd9\u4e9b\u4fe1\u606f\u5bf9\u4e8e\u505a\u51fa\u5e02\u573a\u8fdb\u5165\u3001\u6269\u5f20\u6216\u591a\u6837\u5316\u7684\u6218\u7565\u51b3\u7b56\u81f3\u5173\u91cd\u8981\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7ade\u4e89\u5206\u6790\uff1a <\/b><span style=\"font-weight: 400;\">B2B \u5e02\u573a\u8c03\u7814\u5305\u62ec\u5206\u6790\u540c\u884c\u4e1a\u6216\u540c\u5e02\u573a\u7684\u7ade\u4e89\u5bf9\u624b\u3002 \u8fd9\u5305\u62ec\u7814\u7a76\u5b83\u4eec\u7684\u4ea7\u54c1\u3001\u5b9a\u4ef7\u7b56\u7565\u3001\u5206\u9500\u6e20\u9053\u548c\u5e02\u573a\u4efd\u989d\u3002 \u4e86\u89e3\u7ade\u4e89\u683c\u5c40\u5bf9\u4f01\u4e1a\u6709\u6548\u5b9a\u4f4d\u81f3\u5173\u91cd\u8981\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5ba2\u6237\u9700\u6c42\u548c\u504f\u597d\uff1a<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\"> \u8c03\u7814<\/a>\u6709\u52a9\u4e8e\u4f01\u4e1a\u6df1\u5165\u4e86\u89e3\u5176 B2B \u5ba2\u6237\u7684\u9700\u6c42\u3001\u75db\u70b9\u548c\u504f\u597d\u3002 \u8fd9\u4e9b\u4fe1\u606f\u53ef\u7528\u4e8e\u5f00\u53d1\u66f4\u80fd\u6ee1\u8db3\u8fd9\u4e9b\u9700\u6c42\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5e02\u573a\u8d8b\u52bf\u548c\u884c\u4e1a\u6d1e\u5bdf\uff1a<\/b><span style=\"font-weight: 400;\"> \u968f\u65f6\u4e86\u89e3\u884c\u4e1a\u8d8b\u52bf\u3001\u65b0\u5174\u6280\u672f\u548c\u76d1\u7ba1\u53d8\u5316\u5bf9 B2B \u4f01\u4e1a\u81f3\u5173\u91cd\u8981\u3002 \u5e02\u573a\u7814\u7a76\u4e3a\u8fd9\u4e9b\u9886\u57df\u63d0\u4f9b\u4e86\u5b9d\u8d35\u7684\u89c1\u89e3\uff0c\u5e2e\u52a9\u4f01\u4e1a\u8fdb\u884c\u8c03\u6574\u548c\u521b\u65b0\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u53ef\u884c\u6027\u7814\u7a76\uff1a<\/b><span style=\"font-weight: 400;\"> \u5728\u63a8\u51fa\u65b0\u4ea7\u54c1\u6216\u8fdb\u5165\u65b0\u5e02\u573a\u4e4b\u524d\uff0cB2B \u5e02\u573a\u8c03\u7814\u53ef\u4ee5\u8bc4\u4f30\u8fd9\u4e9b\u4e3e\u63aa\u7684\u53ef\u884c\u6027\u3002 \u5b83\u6709\u52a9\u4e8e\u4e86\u89e3\u4ea7\u54c1\u6216\u670d\u52a1\u662f\u5426\u6709\u9700\u6c42\uff0c\u5e02\u573a\u6761\u4ef6\u662f\u5426\u6709\u5229\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u53cd\u9988\uff1a<\/b><span style=\"font-weight: 400;\"> B2B \u4f01\u4e1a\u7ecf\u5e38<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\u5f00\u5c55\u8c03\u67e5\u7814\u7a76<\/a>\uff0c\u4ee5\u8861\u91cf\u5ba2\u6237\u6ee1\u610f\u5ea6\u5e76\u6536\u96c6\u5bf9\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u53cd\u9988\u610f\u89c1\u3002 \u8fd9\u4e9b\u53cd\u9988\u53ef\u7528\u4e8e\u6539\u8fdb\u4ea7\u54c1\u548c\u52a0\u5f3a\u5ba2\u6237\u5173\u7cfb\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8425\u9500\u548c\u9500\u552e\u7b56\u7565\uff1a  <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u7ed3\u679c\u4e3a\u5236\u5b9a\u7b26\u5408 B2B \u5ba2\u6237\u72ec\u7279\u9700\u6c42\u7684\u8425\u9500\u548c\u9500\u552e\u7b56\u7565\u63d0\u4f9b\u4e86\u4f9d\u636e\u3002 \u8fd9\u5305\u62ec\u786e\u5b9a\u63a5\u89e6\u6f5c\u5728\u5ba2\u6237\u7684\u6700\u6709\u6548\u6e20\u9053\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u98ce\u9669\u8bc4\u4f30\uff1a<\/b><span style=\"font-weight: 400;\"> B2B \u5e02\u573a\u8c03\u7814\u8fd8\u80fd\u5e2e\u52a9\u4f01\u4e1a\u8bc6\u522b\u5e02\u573a\u4e2d\u7684\u6f5c\u5728\u98ce\u9669\u548c\u6311\u6218\u3002 \u8fd9\u5305\u62ec\u53ef\u80fd\u5f71\u54cd\u5176\u8fd0\u8425\u7684\u7ecf\u6d4e\u3001\u653f\u6cbb\u548c\u6280\u672f\u98ce\u9669\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B2B \u5e02\u573a\u7814\u7a76\u53ef\u5305\u62ec\u8c03\u67e5\u3001\u8bbf\u8c08\u3001\u7126\u70b9\u5c0f\u7ec4\u3001\u6570\u636e\u5206\u6790\u3001\u884c\u4e1a\u62a5\u544a\u7b49\u3002 \u7814\u7a76\u7ed3\u679c\u7528\u4e8e\u505a\u51fa\u660e\u667a\u51b3\u7b56\u3001\u5236\u5b9a\u4e1a\u52a1\u6218\u7565\uff0c\u5e76\u6700\u7ec8\u63a8\u52a8 B2B \u884c\u4e1a\u7684\u589e\u957f\u548c\u76c8\u5229\u3002<\/span><\/p>\n<h2 id=\"toc_Top_13_B2B_Market_Research_Methods\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">13 \u5927 B2B \u5e02\u573a\u7814\u7a76\u65b9\u6cd5<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58658 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1-600x510.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1-600x510.jpg\" alt=\"B2B \u5e02\u573a\u8c03\u7814\u65b9\u6cd5\" width=\"600\" height=\"510\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27510%27%20viewBox%3D%270%200%20600%20510%27%3E%3Crect%20width%3D%27600%27%20height%3D%27510%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1-200x170.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1-300x255.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1-400x340.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1-600x510.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">B2B \u5e02\u573a\u8c03\u7814\u91c7\u7528\u5404\u79cd\u65b9\u6cd5\u6536\u96c6\u6709\u5173\u4f01\u4e1a\u5bf9\u4f01\u4e1a\u5e02\u573a\u548c\u884c\u4e1a\u7684\u4fe1\u606f\u548c\u89c1\u89e3\u3002 \u65b9\u6cd5\u7684\u9009\u62e9\u53d6\u51b3\u4e8e\u5177\u4f53\u7684\u7814\u7a76\u76ee\u6807\u3001\u9884\u7b97\u548c\u53ef\u7528\u8d44\u6e90\u3002 \u4ee5\u4e0b\u662f\u4e00\u4e9b\u5e38\u89c1\u7684 B2B \u5e02\u573a\u8c03\u7814\u65b9\u6cd5\uff1a<\/span><\/p>\n<p><b>1.\u8c03\u67e5\uff1a<\/b><span style=\"font-weight: 400;\"> \u8c03\u67e5\u5305\u62ec\u5236\u4f5c\u7ed3\u6784\u5316\u95ee\u5377\u5e76\u5206\u53d1\u7ed9\u76ee\u6807\u4f01\u4e1a\u53d7\u4f17\u3002 \u8fd9\u4e9b\u6d3b\u52a8\u53ef\u4ee5\u901a\u8fc7\u5728\u7ebf\u3001\u7535\u5b50\u90ae\u4ef6\u3001\u7535\u8bdd\u6216\u5f53\u9762\u8fdb\u884c\u3002 \u8c03\u67e5\u662f\u4e00\u79cd<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/#toc_Methodology\">\u5b9a\u91cf\u65b9\u6cd5<\/a>\uff0c\u6709\u52a9\u4e8e\u6536\u96c6\u6709\u5173\u504f\u597d\u3001\u884c\u4e3a\u548c\u6001\u5ea6\u7684\u6570\u636e\u3002<\/span><\/p>\n<p><b>2.\u9762\u8bd5\uff1a<\/b><span style=\"font-weight: 400;\"> \u5bf9 B2B \u5e02\u573a\u7684\u4e3b\u8981\u5229\u76ca\u76f8\u5173\u8005\uff08\u5982\u884c\u4e1a\u4e13\u5bb6\u3001\u4f01\u4e1a\u4e3b\u548c\u51b3\u7b56\u8005\uff09\u8fdb\u884c\u6df1\u5165\u8bbf\u8c08\uff0c\u53ef\u4ee5\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u5b9a\u6027\u89c1\u89e3\u3002 \u901a\u8fc7\u8fd9\u4e9b\u8bbf\u8c08\uff0c\u53ef\u4ee5\u63d0\u51fa\u5f00\u653e\u5f0f\u95ee\u9898\uff0c\u5e76\u5bf9\u4e3b\u9898\u8fdb\u884c\u6df1\u5165\u63a2\u8ba8\u3002<\/span><\/p>\n<p><b>3.\u7126\u70b9\u5c0f\u7ec4\uff1a<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\"> \u7126\u70b9\u5c0f\u7ec4<\/a>\u5c06\u76ee\u6807\u4f01\u4e1a\u7684\u4e00\u5c0f\u7fa4\u4ee3\u8868\u805a\u96c6\u5728\u4e00\u8d77\uff0c\u8ba8\u8bba\u7279\u5b9a\u4e3b\u9898\u6216\u4ea7\u54c1\u3002 \u8fd9\u662f\u4e00\u79cd<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#toc_Qualitative_Research_Methods_The_Top_4_Techniques\">\u5b9a\u6027\u65b9\u6cd5<\/a>\uff0c\u53ef\u4ee5\u8fdb\u884c\u5c0f\u7ec4\u4e92\u52a8\u548c\u6df1\u5165\u8ba8\u8bba\uff0c\u63ed\u793a\u5171\u540c\u7684\u89c2\u70b9\u548c\u770b\u6cd5\u3002<\/span><\/p>\n<p><b>4.\u8f85\u52a9\u7814\u7a76\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e8c\u6b21\u7814\u7a76\u5305\u62ec\u4ece\u884c\u4e1a\u62a5\u544a\u3001\u653f\u5e9c\u51fa\u7248\u7269\u3001\u5b66\u672f\u7814\u7a76\u548c<a href=\"https:\/\/ideascale.com\/blog\/what-is-market-research\/\">\u5e02\u573a\u8c03\u7814<\/a>\u62a5\u544a\u7b49\u6765\u6e90\u6536\u96c6\u548c\u5206\u6790\u73b0\u6709\u6570\u636e\u548c\u4fe1\u606f\u3002 \u8fd9\u79cd\u65b9\u6cd5\u5177\u6709\u6210\u672c\u6548\u76ca\uff0c\u5e76\u4e3a\u8fdb\u4e00\u6b65\u7814\u7a76\u5960\u5b9a\u4e86\u57fa\u7840\u3002<\/span><\/p>\n<p><b>5.\u7ade\u4e89\u5bf9\u624b\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\"> \u5206\u6790 B2B \u5e02\u573a\u4e0a\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u5305\u62ec\u7814\u7a76\u4ed6\u4eec\u7684\u8425\u9500\u6750\u6599\u3001\u7f51\u7ad9\u3001\u4ea7\u54c1\u4f9b\u5e94\u3001\u5b9a\u4ef7\u7b56\u7565\u548c\u5ba2\u6237\u8bc4\u4ef7\u3002 \u8fd9\u6709\u52a9\u4e8e\u627e\u51fa\u5e02\u573a\u5dee\u8ddd\uff0c\u4e3a\u7ade\u4e89\u5b9a\u4f4d\u63d0\u4f9b\u4f9d\u636e\u3002<\/span><\/p>\n<p><b>6.\u89c2\u5bdf\uff1a  <\/b><span style=\"font-weight: 400;\">\u89c2\u5bdf\u7814\u7a76\uff08\u5982<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u5b9a\u6027<\/a>\u6216<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-observation\/\">\u5b9a\u91cf<\/a>\u7814\u7a76\uff09\u9700\u8981\u76f4\u63a5\u89c2\u5bdf\u81ea\u7136\u73af\u5883\u4e2d\u7684\u4f01\u4e1a\u3002 \u4f8b\u5982\uff0c\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u89c2\u5bdf\u4f01\u4e1a\u5982\u4f55\u4f7f\u7528\u67d0\u4e9b\u4ea7\u54c1\u6216\u5982\u4f55\u4e0e\u4f9b\u5e94\u5546\u4e92\u52a8\u3002 \u8fd9\u79cd\u65b9\u6cd5\u63d0\u4f9b\u4e86\u771f\u5b9e\u4e16\u754c\u7684\u6d1e\u5bdf\u529b\u3002<\/span><\/p>\n<p><b>7.\u5728\u7ebf\u5206\u6790\uff1a  <\/b><span style=\"font-weight: 400;\">\u901a\u8fc7\u5206\u6790 B2B \u5ba2\u6237\u7684\u7f51\u7edc\u6d41\u91cf\u3001\u793e\u4ea4\u5a92\u4f53\u53c2\u4e0e\u5ea6\u548c\u5728\u7ebf\u884c\u4e3a\uff0c\u53ef\u4ee5\u5bf9\u4ed6\u4eec\u7684\u504f\u597d\u548c\u5174\u8da3\u6709\u5b9d\u8d35\u7684\u4e86\u89e3\u3002 Google Analytics \u548c\u793e\u4ea4\u5a92\u4f53\u5206\u6790\u5e73\u53f0\u7b49\u5de5\u5177\u4f1a\u6709\u6240\u5e2e\u52a9\u3002<\/span><\/p>\n<p><b>8.\u8d38\u6613\u5c55\u89c8\u548c\u4f1a\u8bae\uff1a <\/b><span style=\"font-weight: 400;\">\u53c2\u52a0\u7279\u5b9a\u884c\u4e1a\u7684\u8d38\u6613\u5c55\u89c8\u548c\u4f1a\u8bae\u53ef\u8ba9\u4f01\u4e1a\u4e0e\u6f5c\u5728\u5ba2\u6237\u4e92\u52a8\uff0c\u6536\u96c6\u53cd\u9988\u610f\u89c1\uff0c\u5e76\u89c2\u5bdf B2B \u5e02\u573a\u7684\u65b0\u5174\u8d8b\u52bf\u548c\u6280\u672f\u3002<\/span><\/p>\n<p><b>9.\u4e13\u5bb6\u5c0f\u7ec4\uff1a<\/b><span style=\"font-weight: 400;\">\u7ec4\u5efa\u7531\u884c\u4e1a\u4e13\u5bb6\u548c\u4e13\u4e1a\u4eba\u58eb\u7ec4\u6210\u7684\u4e13\u5bb6\u5c0f\u7ec4\u6216\u54a8\u8be2\u59d4\u5458\u4f1a\uff0c\u53ef\u4ee5\u5c31\u5e02\u573a\u8d8b\u52bf\u3001\u6311\u6218\u548c\u673a\u9047\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u548c\u6307\u5bfc\u3002<\/span><\/p>\n<p><b>10.\u6570\u636e\u5206\u6790\uff1a <\/b><span style=\"font-weight: 400;\">\u5206\u6790\u73b0\u6709\u7684\u4e1a\u52a1\u6570\u636e\uff0c\u5982\u9500\u552e\u6570\u5b57\u3001\u5ba2\u6237\u6570\u636e\u5e93\u548c\u4ea4\u6613\u8bb0\u5f55\uff0c\u53ef\u4ee5\u63ed\u793a\u5ba2\u6237\u884c\u4e3a\u548c\u5e02\u573a\u9700\u6c42\u7684\u6a21\u5f0f\u548c\u8d8b\u52bf\u3002<\/span><\/p>\n<p><b>11.\u4f9b\u5e94\u5546\u548c\u5408\u4f5c\u4f19\u4f34\u53cd\u9988\uff1a<\/b><span style=\"font-weight: 400;\">\u6536\u96c6\u4f9b\u5e94\u5546\u3001\u5206\u9500\u5546\u548c\u4e1a\u52a1\u5408\u4f5c\u4f19\u4f34\u7684\u53cd\u9988\u610f\u89c1\uff0c\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u5e02\u573a\u52a8\u6001\u3001\u4f9b\u5e94\u94fe\u6548\u7387\u548c\u5408\u4f5c\u673a\u4f1a\u3002<\/span><\/p>\n<p><b>12.\u521b\u65b0\u7814\u8ba8\u4f1a\uff1a <\/b><span style=\"font-weight: 400;\">\u4e0e\u5185\u90e8\u56e2\u961f\u548c\u5916\u90e8\u5229\u76ca\u76f8\u5173\u8005\u4e3e\u529e\u7814\u8ba8\u4f1a\u6216\u5934\u8111\u98ce\u66b4\u4f1a\u8bae\uff0c\u53ef\u4ee5\u4e3a\u4ea7\u54c1\u5f00\u53d1\u548c\u5e02\u573a\u62d3\u5c55\u63d0\u4f9b\u521b\u610f\u3002<\/span><\/p>\n<p><b>13.\u795e\u79d8\u8d2d\u7269\uff1a <\/b><span style=\"font-weight: 400;\">\u53c2\u4e0e &#8220;\u795e\u79d8\u8d2d\u7269 &#8220;\u6d3b\u52a8\uff0c\u8ba9\u7814\u7a76\u4eba\u5458\u5047\u626e\u6f5c\u5728\u5ba2\u6237\uff0c\u5bf9\u5ba2\u6237\u4f53\u9a8c\u8fdb\u884c\u8bc4\u4f30\uff0c\u53ef\u4ee5\u4e3a\u9500\u552e\u6d41\u7a0b\u548c\u5ba2\u6237\u670d\u52a1\u63d0\u4f9b\u7b2c\u4e00\u624b\u8d44\u6599\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2B \u5e02\u573a\u8c03\u7814\u901a\u5e38\u4f1a\u5c06\u8fd9\u4e9b\u65b9\u6cd5\u7ed3\u5408\u8d77\u6765\uff0c\u4ee5\u5168\u9762\u4e86\u89e3\u5e02\u573a\u3001\u5ba2\u6237\u9700\u6c42\u548c\u7ade\u4e89\u683c\u5c40\u3002 \u65b9\u6cd5\u7684\u9009\u62e9\u5e94\u7b26\u5408\u7814\u7a76\u76ee\u6807\u548c\u9884\u7b97\u9650\u5236\uff0c\u5e94\u4ed4\u7ec6\u5206\u6790\u7814\u7a76\u7ed3\u679c\uff0c\u4e3a B2B \u90e8\u95e8\u7684\u6218\u7565\u51b3\u7b56\u63d0\u4f9b\u4f9d\u636e\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Market Research?'}\" data-sheets-userformat=\"{'2':1065473,'3':{'1':0},'12':0,'17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-market-research\/'}\uee10{'1':36}\"><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-market-research\/\" rel=\"noopener\">\u4ec0\u4e48\u662f\u5e02\u573a\u8c03\u7814\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_B2B_Market_Research_Example\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">B2B \u5e02\u573a\u7814\u7a76\u8303\u4f8b<\/h2>\n<p><b>\u4ee5\u4e0b\u662f\u4e00\u4e2a B2B \u5e02\u573a\u8c03\u7814\u6848\u4f8b<\/b><\/p>\n<p><b>\u573a\u666f  <\/b><span style=\"font-weight: 400;\">\u4e00\u5bb6\u751f\u4ea7\u5de5\u4e1a\u673a\u68b0\u7684\u516c\u53f8\u5e0c\u671b\u63a8\u51fa\u4e00\u79cd\u65b0\u578b\u91cd\u578b\u5efa\u7b51\u8bbe\u5907\uff0c\u4ee5\u6269\u5927\u5176\u4ea7\u54c1\u7ebf\u3002 \u7136\u800c\uff0c\u5728\u5bf9\u4ea7\u54c1\u5f00\u53d1\u548c\u8425\u9500\u8fdb\u884c\u5927\u91cf\u6295\u8d44\u4e4b\u524d\uff0c\u4ed6\u4eec\u51b3\u5b9a\u5f00\u5c55 B2B \u5e02\u573a\u8c03\u7814\uff0c\u4ee5\u8bc4\u4f30\u65b0\u4ea7\u54c1\u5728\u5efa\u7b51\u884c\u4e1a\u7684\u53ef\u884c\u6027\u548c\u6f5c\u5728\u9700\u6c42\u3002<\/span><\/p>\n<p><b>B2B \u5e02\u573a\u8c03\u7814\u6d41\u7a0b<\/b><\/p>\n<ul>\n<li><b>\u76ee\u6807\u8bbe\u5b9a\uff1a <\/b><span style=\"font-weight: 400;\">\u516c\u53f8\u786e\u5b9a\u5176\u7814\u7a76\u76ee\u6807\uff0c\u5305\u62ec\u786e\u5b9a\u5e02\u573a\u89c4\u6a21\u3001\u8bc6\u522b\u76ee\u6807\u5ba2\u6237\u7fa4\u3001\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u4ee5\u53ca\u8861\u91cf\u5bf9\u5176\u65b0\u578b\u5efa\u7b51\u8bbe\u5907\u7684\u6f5c\u5728\u5174\u8da3\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5e02\u573a\u7ec6\u5206\uff1a <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u4eba\u5458\u786e\u5b9a\u5e76\u7ec6\u5206\u5efa\u7b51\u884c\u4e1a\u7684\u6f5c\u5728\u5ba2\u6237\u3002 \u8fd9\u53ef\u80fd\u5305\u62ec\u5efa\u7b51\u516c\u53f8\u3001\u627f\u5305\u5546\u548c\u8bbe\u5907\u79df\u8d41\u4f01\u4e1a\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8c03\u67e5\u548c\u8bbf\u8c08\uff1a<\/b><span style=\"font-weight: 400;\"> \u7814\u7a76\u4eba\u5458\u5236\u4f5c\u4e86\u4e00\u4efd\u8c03\u67e5\u95ee\u5377\uff0c\u5e76\u5bf9\u5efa\u7b51\u884c\u4e1a\u7684\u4e3b\u8981\u5229\u76ca\u76f8\u5173\u8005\u8fdb\u884c\u4e86\u6df1\u5165\u8bbf\u8c08\u3002 \u8c03\u67e5\u8be2\u95ee\u4e86\u4ed6\u4eec\u5bf9\u8bbe\u5907\u7684\u9700\u6c42\u3001\u504f\u597d\u3001\u75db\u70b9\u4ee5\u53ca\u91c7\u7528\u65b0\u6280\u672f\u7684\u610f\u613f\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7ade\u4e89\u5bf9\u624b\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\"> \u516c\u53f8\u5206\u6790\u4e86\u91cd\u578b\u5efa\u7b51\u8bbe\u5907\u5e02\u573a\u7684\u7ade\u4e89\u5bf9\u624b\u3002 \u4ed6\u4eec\u5bf9\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u3001\u5b9a\u4ef7\u7b56\u7565\u3001\u5206\u9500\u6e20\u9053\u548c\u5e02\u573a\u4efd\u989d\u8fdb\u884c\u8bc4\u4f30\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e8c\u6b21\u7814\u7a76\uff1a<\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u56e2\u961f\u4ece\u884c\u4e1a\u62a5\u544a\u3001\u653f\u5e9c\u51fa\u7248\u7269\u548c<a href=\"https:\/\/ideascale.com\/blog\/what-is-market-research\/\">\u5e02\u573a\u8c03\u67e5<\/a>\u7814\u7a76\u4e2d\u6536\u96c6\u6570\u636e\uff0c\u6536\u96c6\u6709\u5173\u5efa\u7b51\u884c\u4e1a\u8d8b\u52bf\u3001\u76d1\u7ba1\u53d8\u5316\u548c\u7ecf\u6d4e\u9884\u6d4b\u7684\u4fe1\u606f\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7126\u70b9\u5c0f\u7ec4\uff1a <\/b><span style=\"font-weight: 400;\">\u4e0e\u5efa\u7b51\u884c\u4e1a\u7684\u4e13\u4e1a\u4eba\u58eb\u5f00\u5c55\u4e00\u7cfb\u5217<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4\u6d3b\u52a8<\/a>\uff0c\u4e86\u89e3\u4ed6\u4eec\u5bf9\u65b0\u8bbe\u5907\u7684\u770b\u6cd5\u3001\u91c7\u7528\u65b0\u8bbe\u5907<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u7684<\/a>\u6f5c\u5728\u969c\u788d\u4ee5\u53ca\u6240\u9700\u7684\u529f\u80fd\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6570\u636e\u5206\u6790\uff1a <\/b><span style=\"font-weight: 400;\">\u5728\u6536\u96c6\u4e86\u8c03\u67e5\u56de\u590d\u3001\u8bbf\u8c08\u8bb0\u5f55\u548c\u5176\u4ed6\u6570\u636e\u540e\uff0c\u7814\u7a76\u56e2\u961f\u5bf9\u4fe1\u606f\u8fdb\u884c\u5206\u6790\uff0c\u4ee5\u786e\u5b9a\u8d8b\u52bf\u3001\u504f\u597d\u548c\u673a\u4f1a\u9886\u57df\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u53ef\u884c\u6027\u8bc4\u4f30\uff1a<\/b><span style=\"font-weight: 400;\"> \u516c\u53f8\u8bc4\u4f30\u63a8\u51fa\u65b0\u4ea7\u54c1\u7684\u53ef\u884c\u6027\u3002 \u8fd9\u5305\u62ec\u8bc4\u4f30\u5bf9\u5177\u6709\u62df\u8bae\u529f\u80fd\u7684\u91cd\u578b\u5efa\u7b51\u8bbe\u5907\u662f\u5426\u6709\u9700\u6c42\uff0c\u4ee5\u53ca\u5e02\u573a\u6761\u4ef6\u662f\u5426\u6709\u5229\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4ea7\u54c1\u5f00\u53d1\uff1a<\/b><span style=\"font-weight: 400;\">\u6839\u636e\u7814\u7a76\u7ed3\u679c\uff0c\u516c\u53f8\u5b8c\u5584\u4ea7\u54c1\u6982\u5ff5\u548c\u8bbe\u8ba1\uff0c\u786e\u4fdd\u7b26\u5408\u5ba2\u6237\u7684\u9700\u6c42\u548c\u504f\u597d\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8425\u9500\u548c\u9500\u552e\u7b56\u7565\uff1a <\/b><span style=\"font-weight: 400;\">\u901a\u8fc7\u7814\u7a76\uff0c\u9488\u5bf9\u5efa\u7b51\u884c\u4e1a\u7684\u5177\u4f53\u8981\u6c42\u548c\u75db\u70b9\uff0c\u5236\u5b9a\u8425\u9500\u6750\u6599\u3001\u5b9a\u4ef7\u7b56\u7565\u548c\u9500\u552e\u7b56\u7565\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u542f\u52a8\u548c\u76d1\u6d4b\uff1a  <\/b><span style=\"font-weight: 400;\">\u516c\u53f8\u63a8\u51fa\u65b0\u7684\u5efa\u7b51\u8bbe\u5907\u4ea7\u54c1\uff0c\u5bc6\u5207\u5173\u6ce8<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u5ba2\u6237\u53cd\u9988<\/a>\u548c\u9500\u552e\u4e1a\u7ee9\u3002 \u4ed6\u4eec\u4e0d\u65ad\u6839\u636e\u5bf9\u5e02\u573a\u7684\u6d1e\u5bdf\u8c03\u6574\u6218\u7565\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u53cd\u9988\u56de\u8def\uff1a <\/b><span style=\"font-weight: 400;\">\u516c\u53f8\u4e0e\u5ba2\u6237\u5efa\u7acb\u53cd\u9988\u56de\u8def\uff0c\u4e0d\u65ad\u6536\u96c6\u6709\u5173\u4ea7\u54c1\u6027\u80fd\u3001\u5ba2\u6237\u670d\u52a1\u548c\u5fc5\u8981\u6539\u8fdb\u7684\u53cd\u9988\u610f\u89c1\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5728\u8fd9\u4e2a\u4f8b\u5b50\u4e2d\uff0cB2B \u5e02\u573a\u8c03\u7814\u5e2e\u52a9\u8be5\u516c\u53f8\u505a\u51fa\u4e86\u8fdb\u5165\u91cd\u578b\u5efa\u7b51\u8bbe\u5907\u5e02\u573a\u7684\u660e\u667a\u51b3\u7b56\u3002 \u5b83\u4e3a\u4ea7\u54c1\u5f00\u53d1\u3001\u8425\u9500\u6218\u7565\u548c\u6301\u7eed\u7684\u5ba2\u6237\u53c2\u4e0e\u63d0\u4f9b\u4e86\u6307\u5bfc\uff0c\u6700\u7ec8\u63d0\u9ad8\u4e86\u5728\u7ade\u4e89\u6fc0\u70c8\u7684 B2B \u5e02\u573a\u4e2d\u53d6\u5f97\u6210\u529f\u7684\u53ef\u80fd\u6027\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Market Research Analysis?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-market-research-analysis\/'}\uee10{'1':45}\"><b>\u4e86\u89e3\u66f4\u591a\uff1a<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e5%88%86%e6%9e%90\/\" rel=\"noopener\">\u4ec0\u4e48\u662f\u5e02\u573a\u7814\u7a76\u5206\u6790\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Top_9_Questions_of_B2B_Market_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">B2B \u5e02\u573a\u7814\u7a76\u7684\u4e5d\u5927\u95ee\u9898<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58659 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2-600x728.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2-600x728.jpg\" alt=\"B2B \u5e02\u573a\u7814\u7a76\u7684\u95ee\u9898\" width=\"600\" height=\"728\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27728%27%20viewBox%3D%270%200%20600%20728%27%3E%3Crect%20width%3D%27600%27%20height%3D%27728%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2-200x243.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2-247x300.jpg 247w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2-400x485.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2-600x728.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u8fdb\u884c B2B \u5e02\u573a\u8c03\u7814\u65f6\uff0c\u5fc5\u987b\u7cbe\u5fc3\u8bbe\u8ba1\u95ee\u9898\uff0c\u5e2e\u52a9\u60a8\u6536\u96c6\u6709\u5173\u76ee\u6807\u53d7\u4f17\u3001\u884c\u4e1a\u548c\u5e02\u573a\u7684\u5b9d\u8d35\u89c1\u89e3\u3002 \u4ee5\u4e0b\u662f\u4e00\u4e9b\u53ef\u4f9b\u53c2\u8003\u7684 B2B \u5e02\u573a\u8c03\u7814\u95ee\u9898\u793a\u4f8b\uff1a<\/span><\/p>\n<p><b>1.\u4eba\u53e3\u7edf\u8ba1\u548c\u516c\u53f8\u7edf\u8ba1\u95ee\u9898\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6309\u5e74\u6536\u5165\u548c\u5458\u5de5\u4eba\u6570\u8ba1\u7b97\uff0c\u8d35\u516c\u53f8\u7684\u89c4\u6a21\u6709\u591a\u5927\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8d35\u516c\u53f8\u76ee\u524d\u5728\u54ea\u4e2a\u884c\u4e1a\u6216\u90e8\u95e8\u5f00\u5c55\u4e1a\u52a1\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8d35\u516c\u53f8\u6210\u7acb\u591a\u4e45\u4e86\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8d35\u516c\u53f8\u7684\u5730\u7406\u4f4d\u7f6e\u6216\u4e1a\u52a1\u8303\u56f4\u662f\u4ec0\u4e48\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u662f\u5426\u6709\u5f71\u54cd\u8d35\u516c\u53f8\u4e1a\u52a1\u7684\u7279\u5b9a\u76d1\u7ba1\u6216\u5408\u89c4\u8981\u6c42\uff1f<\/span><\/li>\n<\/ul>\n<p><b>2.\u9700\u6c42\u548c\u75db\u70b9\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8d35\u516c\u53f8\u5728[industry\/area] \u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u662f\u4ec0\u4e48\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[performing a particular task or process] \u65f6\uff0c\u60a8\u4f1a\u9047\u5230\u54ea\u4e9b\u5177\u4f53\u9700\u6c42\u6216\u95ee\u9898\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[your product or service category] \u662f\u5426\u5b58\u5728\u5c1a\u672a\u6ee1\u8db3\u7684\u9700\u6c42\u6216\u75db\u70b9\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u6311\u6218\u5bf9\u8d35\u516c\u53f8\u7684\u751f\u4ea7\u529b\u548c\u76c8\u5229\u80fd\u529b\u6709\u4f55\u5f71\u54cd\uff1f<\/span><\/li>\n<\/ul>\n<p><b>3.\u4ea7\u54c1\/\u670d\u52a1\u8bc4\u4f30\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u5bf9\u76ee\u524d[product\/service] \u63d0\u4f9b\u5546\u7684\u6ee1\u610f\u5ea6\u5982\u4f55\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u9009\u62e9[product\/service] \u65f6\uff0c\u60a8\u6700\u770b\u91cd\u54ea\u4e9b\u7279\u6027\u6216\u529f\u80fd\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u5e0c\u671b[product\/service] \u63d0\u4f9b\u54ea\u4e9b\u5177\u4f53\u7684\u6539\u8fdb\u6216\u589e\u5f3a\u529f\u80fd\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5f71\u54cd\u60a8\u51b3\u5b9a\u66f4\u6362\u8fd8\u662f\u7ee7\u7eed\u4f7f\u7528[product\/service] \u63d0\u4f9b\u5546\u7684\u56e0\u7d20\u6709\u54ea\u4e9b\uff1f<\/span><\/li>\n<\/ul>\n<p><b>4.\u8d2d\u4e70\u51b3\u7b56\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5f53\u6d89\u53ca[product\/service] \u91c7\u8d2d\u65f6\uff0c\u8d35\u7ec4\u7ec7\u5185\u7684\u5173\u952e\u51b3\u7b56\u8005\u662f\u8c01\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u4f7f\u7528\u4ec0\u4e48\u6807\u51c6\u6765\u8bc4\u4f30\u548c\u9009\u62e9 B2B \u9500\u552e\u5546\u6216\u4f9b\u5e94\u5546\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u7684\u91cd\u5927\u91c7\u8d2d\u51b3\u7b56\u8fc7\u7a0b\u901a\u5e38\u662f\u600e\u6837\u7684\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u662f\u5426\u6709\u7279\u5b9a\u7684\u9884\u7b97\u9650\u5236\u6216\u5ba1\u6279\u7a0b\u5e8f\uff1f<\/span><\/li>\n<\/ul>\n<p><b>5.\u7ade\u4e89\u5bf9\u624b\u548c\u5e02\u573a\u5206\u6790\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728[product\/service] \u9886\u57df\uff0c\u6709\u6ca1\u6709\u60a8\u6b23\u8d4f\u6216\u559c\u6b22\u7684\u7ade\u4e89\u5bf9\u624b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u5982\u4f55\u770b\u5f85\u5f53\u524d\u7ade\u4e89\u5bf9\u624b\u7684\u4f18\u52bf\u548c\u52a3\u52bf\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5e02\u573a\u4e0a\u662f\u5426\u6709\u4efb\u4f55\u65b0\u5174\u8d8b\u52bf\u6216\u6280\u672f\u8ba9\u60a8\u89c9\u5f97\u6709\u8da3\u6216\u6709\u4ef7\u503c\uff1f<\/span><\/li>\n<\/ul>\n<p><b>6.\u4ea4\u6d41\u548c\u53c2\u4e0e\u504f\u597d\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u5e0c\u671b\u901a\u8fc7\u4f55\u79cd\u65b9\u5f0f\u83b7\u5f97\u6709\u5173\u8d35\u884c\u4e1a\u65b0\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4fe1\u606f\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u662f\u5426\u6d3b\u8dc3\u4e8e\u4efb\u4f55 B2B \u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u6216\u7279\u5b9a\u884c\u4e1a\u8bba\u575b\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u8ba4\u4e3a\u54ea\u7c7b\u5185\u5bb9\u6216\u8d44\u6e90\u5bf9\u60a8\u7684\u51b3\u7b56\u8fc7\u7a0b\u6700\u6709\u7528\uff1f<\/span><\/li>\n<\/ul>\n<p><b>7.\u9884\u7b97\u548c\u5b9a\u4ef7\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u8d2d\u4e70[product\/service] \u7684\u9884\u7b97\u8303\u56f4\u662f\u591a\u5c11\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u901a\u5e38\u5982\u4f55\u8bc4\u4f30 B2B \u6295\u8d44\u7684\u4ef7\u503c\u548c\u6295\u8d44\u56de\u62a5\u7387\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u613f\u610f\u4e3a[specific features\/benefits] \u652f\u4ed8\u989d\u5916\u8d39\u7528\u5417\uff1f<\/span><\/li>\n<\/ul>\n<p><b>8.\u672a\u6765\u8ba1\u5212\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 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