{"id":70871,"date":"2023-09-08T02:43:30","date_gmt":"2023-09-08T06:43:30","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9d%e7%ba%a7%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/"},"modified":"2024-01-29T07:40:26","modified_gmt":"2024-01-29T11:40:26","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9d%e7%ba%a7%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9d%e7%ba%a7%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u4ec0\u4e48\u662f\u521d\u7ea7\u5e02\u573a\u8c03\u7814\uff1f \u5b9a\u4e49\u3001\u65b9\u6cd5\u3001\u5b9e\u4f8b\u548c\u6700\u4f73\u505a\u6cd5"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Primary_Market_Research\">\u4ec0\u4e48\u662f\u521d\u7ea7\u5e02\u573a\u8c03\u7814\uff1f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Primary_vs_Secondary_Market_Research\">\u4e00\u7ea7\u5e02\u573a\u8c03\u7814\u4e0e\u4e8c\u7ea7\u5e02\u573a\u8c03\u7814<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_12_Primary_Market_Research_Methods\">12 \u521d\u7ea7\u5e02\u573a\u8c03\u7814\u65b9\u6cd5<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Top_10_Primary_Market_Research_Examples\">10 \u5927\u521d\u7ea7\u5e02\u573a\u7814\u7a76\u8303\u4f8b<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_15_Best_Practices_of_Primary_Market_Research\">15 \u9879\u521d\u7ea7\u5e02\u573a\u8c03\u7814\u6700\u4f73\u5b9e\u8df5<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Primary_Market_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f\u521d\u7ea7\u5e02\u573a\u8c03\u7814\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u521d\u7ea7\u5e02\u573a\u8c03\u7814\u7684\u5b9a\u4e49\u662f\uff0c\u76f4\u63a5\u4ece\u539f\u59cb\u6765\u6e90\u6536\u96c6\u548c\u5206\u6790\u6570\u636e\uff0c\u4ee5\u83b7\u5f97\u6709\u5173\u7279\u5b9a\u5e02\u573a\u3001\u76ee\u6807\u53d7\u4f17\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u89c1\u89e3\u548c\u4fe1\u606f\u7684\u8fc7\u7a0b\u3002 \u8fd9\u7c7b\u7814\u7a76\u6d89\u53ca\u6536\u96c6\u65e0\u6cd5\u901a\u8fc7\u73b0\u6709\u6765\u6e90\uff08\u5982\u51fa\u7248\u62a5\u544a\u3001\u6570\u636e\u5e93\u6216\u6587\u732e\uff09\u83b7\u5f97\u7684\u4fe1\u606f\u3002<\/span><\/p>\n<p><b>\u521d\u7ea7\u5e02\u573a\u8c03\u7814\u7684\u7279\u70b9  <\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u521d\u7ea7\u5e02\u573a\u8c03\u7814\u6709\u51e0\u4e2a\u4e3b\u8981\u7279\u70b9\uff0c\u8fd9\u4e9b\u7279\u70b9\u4f7f\u5176\u6709\u522b\u4e8e\u4e8c\u7ea7\u5e02\u573a\u8c03\u7814\uff0c\u5e76\u4f7f\u5176\u6210\u4e3a\u6df1\u5165\u4e86\u89e3\u7279\u5b9a\u4e1a\u52a1\u76f8\u5173\u95ee\u9898\u6216\u8bae\u9898\u7684\u91cd\u8981\u5de5\u5177\uff1a<\/span><\/p>\n<ul>\n<li><b>\u539f\u59cb\u6570\u636e\u6536\u96c6\uff1a  <\/b><span style=\"font-weight: 400;\">\u539f\u59cb\u7814\u7a76\u5305\u62ec\u76f4\u63a5\u4ece\u8d44\u6599\u6765\u6e90\u6536\u96c6\u539f\u59cb\u6570\u636e\u3002 \u7814\u7a76\u4eba\u5458\u6536\u96c6\u7b2c\u4e00\u624b\u8d44\u6599\uff0c\u800c\u4e0d\u662f\u4f9d\u8d56\u73b0\u6709\u7684\u6570\u636e\u6765\u6e90\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5177\u4f53\u7814\u7a76\u76ee\u6807\uff1a  <\/b><span style=\"font-weight: 400;\">\u521d\u7ea7\u7814\u7a76\u662f\u5728\u660e\u786e\u754c\u5b9a\u7814\u7a76\u76ee\u6807\u6216\u95ee\u9898\u7684\u57fa\u7840\u4e0a\u8fdb\u884c\u7684\u3002 \u5b83\u65e8\u5728\u89e3\u51b3\u5177\u4f53\u7684\u4e1a\u52a1\u95ee\u9898\u6216\u4fe1\u606f\u7f3a\u53e3\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5b9a\u5236\uff1a<\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u4eba\u5458\u53ef\u7075\u6d3b\u8bbe\u8ba1\u7814\u7a76\u65b9\u6cd5\uff0c\u5982<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#toc_Qualitative_Research_Methods_The_Top_4_Techniques\">\u5b9a\u6027\u7814\u7a76<\/a>\u65b9\u6cd5\u548c\u6570\u636e\u6536\u96c6\u5de5\u5177\uff08\u5982\u8c03\u67e5\u6216\u8bbf\u8c08\uff09\uff0c\u4ee5\u6ee1\u8db3\u7814\u7a76\u9879\u76ee\u7684\u72ec\u7279\u9700\u6c42\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6570\u636e\u8d28\u91cf\u63a7\u5236\uff1a<\/b><span style=\"font-weight: 400;\"> \u7531\u4e8e\u6570\u636e\u662f\u76f4\u63a5\u6536\u96c6\u7684\uff0c\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u63a7\u5236\u6570\u636e\u7684\u8d28\u91cf\u548c\u51c6\u786e\u6027\u3002 \u4ed6\u4eec\u53ef\u4ee5\u786e\u4fdd\u6536\u96c6\u5230\u7684\u6570\u636e\u7b26\u5408\u7814\u7a76\u76ee\u6807\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6df1\u5ea6\u4e0e\u7ec6\u8282\uff1a<\/b><span style=\"font-weight: 400;\"> \u539f\u59cb\u7814\u7a76\u5f80\u5f80\u80fd\u63d0\u4f9b\u5bf9\u7814\u7a76\u5bf9\u8c61\u7684\u6df1\u5165\u89c1\u89e3\u3002 \u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u5168\u9762\u63a2\u7a76\u4e3b\u9898\uff0c\u5e76\u53ef\u80fd\u53d1\u73b0\u4e8c\u624b\u8d44\u6599\u4e2d\u65e0\u6cd5\u8f7b\u6613\u83b7\u5f97\u7684\u7ec6\u5fae\u5dee\u522b\u548c\u7ec6\u8282\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u65b0\u9c9c\u7684\u6700\u65b0\u4fe1\u606f\uff1a  <\/b><span style=\"font-weight: 400;\">\u539f\u59cb\u7814\u7a76\u63d0\u4f9b\u6700\u65b0\u4fe1\u606f\uff0c\u56e0\u4e3a\u5b83\u662f\u5b9e\u65f6\u6216\u5728\u7279\u5b9a\u65f6\u95f4\u8303\u56f4\u5185\u8fdb\u884c\u7684\u3002 \u8fd9\u5bf9\u4e8e\u5feb\u901f\u53d1\u5c55\u7684\u884c\u4e1a\u6216\u5e02\u573a\u5c24\u4e3a\u91cd\u8981\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7075\u6d3b\u7684\u6570\u636e\u6536\u96c6\u65b9\u6cd5\uff1a <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u4eba\u5458\u53ef\u6839\u636e\u6700\u9002\u5408\u5176\u7814\u7a76\u76ee\u6807\u7684\u65b9\u6cd5\uff0c\u9009\u62e9\u5404\u79cd\u6570\u636e\u6536\u96c6\u65b9\u6cd5\uff0c\u5305\u62ec\u8c03\u67e5\u3001\u8bbf\u8c08\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u3001\u89c2\u5bdf\u3001\u5b9e\u9a8c\u7b49\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u76ee\u6807\u53d7\u4f17\u6216\u6837\u672c\uff1a  <\/b><span style=\"font-weight: 400;\">\u521d\u7ea7\u7814\u7a76\u5141\u8bb8\u7814\u7a76\u4eba\u5458\u9009\u62e9\u4e0e\u7814\u7a76\u76ee\u6807\u5bc6\u5207\u76f8\u5173\u7684\u7279\u5b9a\u76ee\u6807\u53d7\u4f17\u6216\u6837\u672c\u7fa4\u4f53\u3002 \u8fd9\u786e\u4fdd\u4e86\u6240\u6536\u96c6\u7684\u6570\u636e\u4e0e\u7814\u7a76\u76f8\u5173\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4fdd\u5bc6\u548c\u9690\u79c1\uff1a <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u786e\u4fdd\u53c2\u4e0e\u8005\u7684\u4fdd\u5bc6\u6027\u548c\u9690\u79c1\u6743\uff0c\u8fd9\u5728\u6d89\u53ca\u654f\u611f\u6216\u4e13\u6709\u4fe1\u606f\u65f6\u53ef\u80fd\u81f3\u5173\u91cd\u8981\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6210\u672c\u548c\u65f6\u95f4\u6295\u5165\uff1a <\/b><span style=\"font-weight: 400;\">\u4e0e\u4e8c\u7ea7\u7814\u7a76\u76f8\u6bd4\uff0c\u4e00\u7ea7\u7814\u7a76\u9700\u8981\u4ece\u5934\u5f00\u59cb\u8bbe\u8ba1\u3001\u5f00\u5c55\u548c\u5206\u6790\u7814\u7a76\u6d3b\u52a8\uff0c\u56e0\u6b64\u5728\u65f6\u95f4\u548c\u6210\u672c\u65b9\u9762\u9700\u8981\u6295\u5165\u66f4\u591a\u8d44\u6e90\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6f5c\u5728\u504f\u5dee\uff1a<\/b><span style=\"font-weight: 400;\"> \u867d\u7136\u521d\u7ea7\u7814\u7a76\u63d0\u4f9b\u4e86\u63a7\u5236\uff0c\u4f46\u5b83\u4e5f\u53ef\u80fd\u53d7\u5230\u7814\u7a76\u8005\u504f\u89c1\u6216\u53c2\u4e0e\u8005\u504f\u89c1\u7684\u5f71\u54cd\u3002 \u7814\u7a76\u4eba\u5458\u9700\u8981\u91c7\u53d6\u63aa\u65bd\u5c3d\u91cf\u51cf\u5c11\u8fd9\u4e9b\u504f\u89c1\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6837\u672c\u91cf\uff1a<\/b><span style=\"font-weight: 400;\"> \u6839\u636e\u7814\u7a76\u76ee\u6807\u548c\u8d44\u6e90\u7684\u4e0d\u540c\uff0c\u521d\u7ea7\u7814\u7a76\u7684\u6837\u672c\u91cf\u4e5f\u4f1a\u6709\u5f88\u5927\u5dee\u5f02\u3002 \u66f4\u5927\u7684\u6837\u672c\u91cf\u53ef\u4ee5\u63d0\u9ad8\u7814\u7a76\u7ed3\u679c\u7684\u53ef\u9760\u6027\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8fed\u4ee3\u8fc7\u7a0b\uff1a<\/b><span style=\"font-weight: 400;\">\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u521d\u6b65\u7814\u7a76\u53ef\u80fd\u4f1a\u6d89\u53ca\u4e00\u4e2a\u8fed\u4ee3\u8fc7\u7a0b\uff0c\u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0c\u521d\u6b65\u7814\u7a76\u7ed3\u679c\u4f1a\u4e3a\u8fdb\u4e00\u6b65\u7684\u7814\u7a76\u6216\u7814\u7a76\u65b9\u6cd5\u7684\u8c03\u6574\u63d0\u4f9b\u53c2\u8003\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u603b\u4e4b\uff0c\u5bf9\u4e8e\u5e0c\u671b\u6df1\u5165\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u3001\u884c\u4e1a\u6216\u5177\u4f53\u4e1a\u52a1\u6311\u6218\u7684\u7ec4\u7ec7\u800c\u8a00\uff0c\u521d\u7ea7\u5e02\u573a\u8c03\u7814\u662f\u4e00\u79cd\u5b9d\u8d35\u7684\u5de5\u5177\u3002 \u5b83\u7684\u5b9a\u5236\u3001\u63a7\u5236\u548c\u6ce8\u91cd\u6536\u96c6\u65b0\u9c9c\u7684\u76f8\u5173\u6570\u636e\uff0c\u4f7f\u5176\u6210\u4e3a\u6218\u7565\u51b3\u7b56\u548c\u5e02\u573a\u5206\u6790\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002<\/span><\/p>\n<h2 id=\"toc_Primary_vs_Secondary_Market_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4e00\u7ea7\u5e02\u573a\u8c03\u7814\u4e0e\u4e8c\u7ea7\u5e02\u573a\u8c03\u7814<\/h2>\n<p><span style=\"font-weight: 400;\">\u4e00\u7ea7\u5e02\u573a\u8c03\u7814\u548c\u4e8c\u7ea7\u5e02\u573a\u8c03\u7814\u662f\u4e3a\u5546\u4e1a\u76ee\u7684\u6536\u96c6\u4fe1\u606f\u548c\u6570\u636e\u7684\u4e24\u79cd\u4e0d\u540c\u65b9\u6cd5\u3002 \u4e0b\u9762\u662f\u4e24\u8005\u7684\u5bf9\u6bd4\uff1a<\/span><\/p>\n<p><b>1.\u6570\u636e\u7684\u6027\u8d28<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u521d\u7ea7\u7814\u7a76\uff1a\u5305\u62ec\u76f4\u63a5\u4ece\u4e2a\u4eba\u3001\u56e2\u4f53\u6216\u6765\u6e90\u6536\u96c6\u539f\u59cb\u6570\u636e\u3002 \u8fd9\u4e9b\u6570\u636e\u4e0e\u7814\u7a76\u76ee\u6807\u76f8\u5173\uff0c\u662f\u4ee5\u524d\u65e0\u6cd5\u83b7\u5f97\u7684\u3002 \u4f8b\u5982\u8c03\u67e5\u3001\u8bbf\u8c08\u548c\u89c2\u5bdf\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e8c\u6b21\u7814\u7a76\uff1a\u6d89\u53ca\u4f7f\u7528\u4ed6\u4eba\u51fa\u4e8e\u4e0d\u540c\u76ee\u7684\u6536\u96c6\u7684\u73b0\u6709\u6570\u636e\u548c\u4fe1\u606f\u3002 \u8fd9\u4e9b\u6570\u636e\u5f88\u5bb9\u6613\u83b7\u5f97\uff0c\u5305\u62ec\u62a5\u544a\u3001\u6587\u7ae0\u3001\u884c\u4e1a\u7814\u7a76\u548c\u516c\u5171\u6570\u636e\u5e93\u7b49\u6765\u6e90\u3002<\/span><\/li>\n<\/ul>\n<p><b>2.\u6210\u672c\u548c\u65f6\u95f4<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u521d\u7ea7\u7814\u7a76\uff1a\u7531\u4e8e\u9700\u8981\u4ece\u5934\u5f00\u59cb\u8bbe\u8ba1\u548c\u5f00\u5c55\u7814\u7a76\u6d3b\u52a8\uff0c\u5305\u62ec\u6570\u636e\u6536\u96c6\u3001\u5206\u6790\u548c\u89e3\u91ca\uff0c\u56e0\u6b64\u901a\u5e38\u66f4\u52a0\u8017\u65f6\u548c\u6602\u8d35\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e8c\u7ea7\u7814\u7a76\uff1a\u4e00\u822c\u66f4\u5feb\uff0c\u6210\u672c\u6548\u76ca\u66f4\u9ad8\uff0c\u56e0\u4e3a\u5b83\u4f9d\u8d56\u4e8e\u5df2\u6709\u7684\u6570\u636e\u3002 \u4e0d\u8fc7\uff0c\u83b7\u53d6\u67d0\u4e9b\u4e13\u6709\u6216\u4e13\u95e8\u8d44\u6599\u53ef\u80fd\u4f1a\u4ea7\u751f\u8d39\u7528\u3002<\/span><\/li>\n<\/ul>\n<p><b>3.\u5ba2\u89c2\u6027<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u521d\u7ea7\u7814\u7a76\uff1a\u5141\u8bb8\u5bf9\u7814\u7a76\u8fc7\u7a0b\u8fdb\u884c\u66f4\u591a\u63a7\u5236\uff0c\u786e\u4fdd\u6839\u636e\u7279\u5b9a\u7684\u7814\u7a76\u76ee\u6807\u6536\u96c6\u6570\u636e\u3002 \u4e0d\u8fc7\uff0c\u8fd9\u53ef\u80fd\u4f1a\u53d7\u5230\u7814\u7a76\u4eba\u5458\u6216\u53c2\u4e0e\u8005\u504f\u89c1\u7684\u5f71\u54cd\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e8c\u6b21\u7814\u7a76\uff1a\u6570\u636e\u901a\u5e38\u7531\u7b2c\u4e09\u65b9\u6536\u96c6\uff0c\u56e0\u6b64\u53ef\u80fd\u66f4\u52a0\u5ba2\u89c2\uff0c\u53d7\u5f00\u5c55<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\u7814\u7a76<\/a>\u7684\u7ec4\u7ec7\u7684\u504f\u89c1\u5f71\u54cd\u8f83\u5c0f\u3002<\/span><\/li>\n<\/ul>\n<p><b>4.\u81ea\u5b9a\u4e49<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u521d\u7ea7\u7814\u7a76\uff1a\u63d0\u4f9b\u5b9a\u5236\u7814\u7a76\u5de5\u5177\u548c\u65b9\u6cd5\u7684\u673a\u4f1a\uff0c\u4ee5\u89e3\u51b3\u5177\u4f53\u7684\u7814\u7a76\u95ee\u9898\u6216\u4e1a\u52a1\u9700\u6c42\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u8f85\u52a9\u7814\u7a76\uff1a\u63d0\u4f9b\u5df2\u6709\u6570\u636e\uff0c\u8fd9\u4e9b\u6570\u636e\u4e0d\u4e00\u5b9a\u5b8c\u5168\u7b26\u5408\u7814\u7a76\u76ee\u6807\uff0c\u53ef\u80fd\u9700\u8981\u8c03\u6574\u6216\u8865\u5145\u3002<\/span><\/li>\n<\/ul>\n<p><b>5.\u89c1\u89e3\u7684\u6df1\u5ea6<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u521d\u7ea7\u7814\u7a76\uff1a\u901a\u5e38\u80fd\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u7279\u5b9a\u7684\u95ee\u9898\u6216\u8bae\u9898\uff0c\u56e0\u4e3a\u5b83\u65e8\u5728\u89e3\u51b3\u7279\u5b9a\u7684\u95ee\u9898\uff0c\u5e76\u5141\u8bb8\u8fdb\u884c\u6df1\u5165\u63a2\u8ba8\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e8c\u7ea7\u7814\u7a76\uff1a\u5bf9\u5e02\u573a\u6216\u4e3b\u9898\u63d0\u4f9b\u66f4\u5e7f\u6cdb\u7684\u6982\u8ff0\uff0c\u4f46\u53ef\u80fd\u65e0\u6cd5\u63d0\u4f9b\u4e0e\u4e00\u7ea7\u7814\u7a76\u76f8\u540c\u7684\u7ec6\u8282\u6216\u7c92\u5ea6\u3002<\/span><\/li>\n<\/ul>\n<p><b>6.\u8ba1\u65f6<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u521d\u7ea7\u7814\u7a76\uff1a\u8ba1\u5212\u3001\u6267\u884c\u548c\u5206\u6790\u90fd\u9700\u8981\u65f6\u95f4\uff0c\u56e0\u6b64\u53ef\u80fd\u4e0d\u9002\u5408\u65f6\u95f4\u6027\u8f83\u5f3a\u7684\u51b3\u7b56\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e8c\u7ea7\u7814\u7a76\uff1a\u8fd9\u53ef\u4ee5\u5feb\u901f\u83b7\u53d6\uff0c\u56e0\u6b64\u66f4\u9002\u5408\u65f6\u95f4\u7d27\u8feb\u7684\u51b3\u7b56\u3002<\/span><\/li>\n<\/ul>\n<p><b>7.\u98ce\u9669<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u521d\u7ea7\u7814\u7a76\uff1a\u5728\u7814\u7a76\u6d3b\u52a8\u4e2d\u6295\u5165\u8d44\u6e90\u7684\u98ce\u9669\u53ef\u80fd\u65e0\u6cd5\u4ea7\u751f\u9884\u671f\u7684\u7ed3\u679c\u6216\u89c1\u89e3\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e8c\u6b21\u7814\u7a76\uff1a\u98ce\u9669\u8f83\u5c0f\uff0c\u56e0\u4e3a\u5b83\u4f9d\u8d56\u4e8e\u73b0\u6709\u6570\u636e\uff0c\u4f46\u5728\u6570\u636e\u76f8\u5173\u6027\u6216\u8d28\u91cf\u65b9\u9762\u53ef\u80fd\u5b58\u5728\u5c40\u9650\u6027\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5728\u5b9e\u8df5\u4e2d\uff0c\u4f01\u4e1a\u901a\u5e38\u4f1a\u7ed3\u5408\u4f7f\u7528\u521d\u7ea7\u7814\u7a76\u548c\u4e8c\u7ea7\u7814\u7a76\u6765\u4e3a\u51b3\u7b56\u8fc7\u7a0b\u63d0\u4f9b\u4fe1\u606f\u3002 \u4e8c\u7ea7\u7814\u7a76\u53ef\u4ee5\u63d0\u4f9b\u5bf9\u5e02\u573a\u6216\u884c\u4e1a\u7684\u57fa\u672c\u4e86\u89e3\uff0c\u800c\u4e00\u7ea7\u7814\u7a76\u5219\u53ef\u4ee5\u63d0\u4f9b\u5177\u4f53\u7684\u3001\u91cf\u8eab\u5b9a\u5236\u7684\u89c1\u89e3\uff0c\u4ee5\u5e94\u5bf9\u72ec\u7279\u7684\u4e1a\u52a1\u9700\u6c42\u6216\u6311\u6218\u3002 \u5728\u4e00\u7ea7\u7814\u7a76\u548c\u4e8c\u7ea7\u7814\u7a76\u4e4b\u95f4\u505a\u51fa\u9009\u62e9\u53d6\u51b3\u4e8e\u7814\u7a76\u76ee\u6807\u3001\u9884\u7b97\u3001\u65f6\u95f4\u9650\u5236\u548c\u6240\u9700\u4fe1\u606f\u7684\u6df1\u5ea6\u7b49\u56e0\u7d20\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Customer Research?'}\" data-sheets-userformat=\"{'2':1065473,'3':{'1':0},'12':0,'17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-customer-research\/'}\uee10{'1':38}\"><b>\u4e86\u89e3\u66f4\u591a\uff1a<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-customer-research\/\" rel=\"noopener\">\u4ec0\u4e48\u662f\u5ba2\u6237\u7814\u7a76\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_12_Primary_Market_Research_Methods\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">12 \u521d\u7ea7\u5e02\u573a\u8c03\u7814\u65b9\u6cd5<\/h2>\n<p><span style=\"font-weight: 400;\">\u521d\u7ea7\u5e02\u573a\u8c03\u7814\u6d89\u53ca\u5404\u79cd\u76f4\u63a5\u4ece\u6765\u6e90\u6536\u96c6\u539f\u59cb\u6570\u636e\u7684\u65b9\u6cd5\uff0c\u4ee5\u56de\u7b54\u7279\u5b9a\u7684\u7814\u7a76\u95ee\u9898\u6216\u6ee1\u8db3\u4e1a\u52a1\u9700\u6c42\u3002 \u4ee5\u4e0b\u662f\u4e00\u4e9b\u5e38\u89c1\u7684\u521d\u7ea7\u5e02\u573a\u8c03\u7814\u65b9\u6cd5\uff1a<\/span><\/p>\n<p><b>1.\u8c03\u67e5\uff1a<\/b><span style=\"font-weight: 400;\"> \u8c03\u67e5\u5305\u62ec\u5236\u4f5c\u7ed3\u6784\u5316\u95ee\u5377\u6216\u5728\u7ebf\u8868\u683c\uff0c\u5e76\u5c06\u5176\u5206\u53d1\u7ed9\u9009\u5b9a\u7684\u4e00\u7ec4\u53d7\u8bbf\u8005\u3002 \u8bbf\u8c08\u53ef\u4ee5\u901a\u8fc7\u7535\u8bdd\u3001\u7535\u5b50\u90ae\u4ef6\u3001\u9762\u5bf9\u9762\u8bbf\u8c08\u6216\u5728\u7ebf\u5e73\u53f0\u8fdb\u884c\u3002 \u8c03\u67e5\u7528\u9014\u5e7f\u6cdb\uff0c\u53ef\u6536\u96c6\u6709\u5173\u5ba2\u6237\u504f\u597d\u3001\u610f\u89c1\u548c\u884c\u4e3a\u7684\u91cf\u5316\u6570\u636e\u3002<\/span><\/p>\n<p><b>2.\u9762\u8bd5\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e0e\u4e2a\u4eba\u6216\u5229\u76ca\u76f8\u5173\u8005\u8fdb\u884c\u4e00\u5bf9\u4e00\u7684\u8bbf\u8c08\u53ef\u4ee5\u63d0\u4f9b\u6df1\u5165\u7684\u89c1\u89e3\u3002 \u8bbf\u8c08\u53ef\u4ee5\u662f\u7ed3\u6784\u5316\u7684\uff08\u4f7f\u7528\u4e00\u7ec4\u9884\u5148\u786e\u5b9a\u7684\u95ee\u9898\uff09\uff0c\u4e5f\u53ef\u4ee5\u662f\u975e\u7ed3\u6784\u5316\u7684\uff08\u5141\u8bb8\u8fdb\u884c\u5f00\u653e\u5f0f\u8ba8\u8bba\uff09\u3002 \u5b83\u4eec\u5bf9\u4e8e\u63a2\u7d22\u590d\u6742\u7684\u4e3b\u9898\u548c\u6536\u96c6\u5b9a\u6027\u6570\u636e\u7279\u522b\u6709\u7528\u3002<\/span><\/p>\n<p><b>3.\u7126\u70b9\u5c0f\u7ec4\uff1a  <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u7531\u4e00\u5c0f\u7ec4\u53c2\u4e0e\u8005\u7ec4\u6210\uff0c\u4ed6\u4eec\u5728\u4e3b\u6301\u4eba\u7684\u5f15\u5bfc\u4e0b\u8fdb\u884c\u6709\u6761\u7406\u7684\u8ba8\u8bba\u3002 \u8fd9\u79cd\u65b9\u6cd5\u5bf9\u4e8e\u63a2\u7d22\u5c0f\u7ec4\u52a8\u6001\u3001\u53d1\u73b0\u5171\u540c\u610f\u89c1\u548c\u4e86\u89e3\u53c2\u4e0e\u8005\u89c2\u70b9\u7684\u7ec6\u5fae\u5dee\u522b\u975e\u5e38\u6709\u4ef7\u503c\u3002 \u5b83\u901a\u5e38\u7528\u4e8e\u5e02\u573a\u7814\u7a76\u3002<\/span><\/p>\n<p><b>4.\u89c2\u5bdf\u7814\u7a76\uff1a  <\/b><span style=\"font-weight: 400;\">\u8fd9\u79cd\u65b9\u6cd5\u6d89\u53ca\u7cfb\u7edf\u5730\u89c2\u5bdf\u548c\u8bb0\u5f55\u771f\u5b9e\u4e16\u754c\u73af\u5883\u4e2d\u7684\u884c\u4e3a\u3001\u4e92\u52a8\u6216\u4e8b\u4ef6\u3002 <a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-observation\/\">\u5b9a\u6027\u89c2\u5bdf<\/a>\u7b49\u89c2\u5bdf\u7814\u7a76\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u6d88\u8d39\u8005\u884c\u4e3a\u3001\u4ea7\u54c1\u4f7f\u7528\u6a21\u5f0f\u548c\u7269\u7406\u73af\u5883\u3002<\/span><\/p>\n<p><b>5.\u5b9e\u9a8c\uff1a<\/b><span style=\"font-weight: 400;\"> \u901a\u8fc7\u5b9e\u9a8c\uff0c\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u64cd\u7eb5\u53d8\u91cf\u5e76\u89c2\u5bdf\u5176\u5bf9\u7ed3\u679c\u7684\u5f71\u54cd\u3002 \u5b83\u4eec\u901a\u5e38\u7528\u4e8e\u68c0\u9a8c\u5047\u8bbe\u548c\u786e\u5b9a\u56e0\u679c\u5173\u7cfb\u3002 \u4f8b\u5982\uff0c\u5e02\u573a\u8425\u9500\u4e2d\u7684 A\/B \u6d4b\u8bd5\u6d89\u53ca\u5bf9\u7f51\u9875\u6216\u7535\u5b50\u90ae\u4ef6\u7684\u4e24\u4e2a\u4e0d\u540c\u7248\u672c\u8fdb\u884c\u8bd5\u9a8c\uff0c\u770b\u54ea\u4e2a\u7248\u672c\u7684\u8868\u73b0\u66f4\u597d\u3002<\/span><\/p>\n<p><b>6.\u5728\u7ebf\u7814\u7a76\uff1a  <\/b><span style=\"font-weight: 400;\">\u5229\u7528\u4e92\u8054\u7f51\u8fdb\u884c\u7814\u7a76\u65e2\u7ecf\u6d4e\u53c8\u9ad8\u6548\u3002 \u5728\u7ebf\u65b9\u6cd5\u5305\u62ec\u5728\u7ebf\u8c03\u67e5\u3001\u793e\u4ea4\u5a92\u4f53\u8046\u542c\u3001\u7f51\u7ad9\u5206\u6790\u548c\u6570\u636e\u6316\u6398\u3002 \u8fd9\u4e9b\u65b9\u6cd5\u9002\u7528\u4e8e\u4ece\u5927\u91cf\u4e0d\u540c\u7684\u53d7\u4f17\u4e2d\u6536\u96c6\u6570\u636e\u3002<\/span><\/p>\n<p><b>7.\u5b9e\u5730\u7814\u7a76\uff1a  <\/b><span style=\"font-weight: 400;\">\u5b9e\u5730\u7814\u7a76\u5305\u62ec\u76f4\u63a5\u4ece\u81ea\u7136\u73af\u5883\u6216\u611f\u5174\u8da3\u7684\u5730\u70b9\u6536\u96c6\u6570\u636e\u3002 \u5b83\u53ef\u4ee5\u5305\u62ec\u5b9e\u5730\u8003\u5bdf\u3001\u73af\u5883\u7814\u7a76\u548c\u73b0\u573a\u89c2\u5bdf\u7b49\u6d3b\u52a8\u3002 \u5b9e\u5730\u7814\u7a76\u5728\u5730\u7406\u5b66\u3001\u751f\u6001\u5b66\u548c\u793e\u4f1a\u79d1\u5b66\u4e2d\u5f88\u5e38\u89c1\u3002<\/span><\/p>\n<p><b>8.\u4ea7\u54c1\u6d4b\u8bd5\uff1a  <\/b><span style=\"font-weight: 400;\">\u516c\u53f8\u53ef\u80fd\u4f1a\u5bf9\u771f\u5b9e\u7528\u6237\u8fdb\u884c\u4ea7\u54c1\u6d4b\u8bd5\uff0c\u4ee5\u8bc4\u4f30\u4ea7\u54c1\u7684\u53ef\u7528\u6027\u3001\u529f\u80fd\u548c\u7528\u6237\u6ee1\u610f\u5ea6\u3002 \u53ef\u7528\u6027\u6d4b\u8bd5\u5c24\u5176\u6709\u52a9\u4e8e\u53d1\u73b0\u7528\u6237\u4f53\u9a8c\u95ee\u9898\uff0c\u5b8c\u5584\u4ea7\u54c1\u8bbe\u8ba1\u3002<\/span><\/p>\n<p><b>9.\u795e\u79d8\u8d2d\u7269  <\/b><span style=\"font-weight: 400;\">\u795e\u79d8\u987e\u5ba2\u662f\u6307\u53d7\u96c7\u5047\u626e\u8001\u987e\u5ba2\uff0c\u5bf9\u96f6\u552e\u5e97\u3001\u9910\u9986\u6216\u670d\u52a1\u63d0\u4f9b\u5546\u7684\u670d\u52a1\u8d28\u91cf\u548c\u987e\u5ba2\u4f53\u9a8c\u8fdb\u884c\u8bc4\u4f30\u7684\u4eba\u3002 \u8fd9\u79cd\u65b9\u6cd5\u901a\u5e38\u7528\u4e8e\u5ba2\u6237\u670d\u52a1\u8bc4\u4f30\u3002<\/span><\/p>\n<p><b>10.\u4eba\u79cd\u5b66\u7814\u7a76\uff1a  <\/b><span style=\"font-weight: 400;\">\u4eba\u79cd\u5b66\u5305\u62ec\u8ba9\u7814\u7a76\u4eba\u5458\u6c89\u6d78\u5728\u76ee\u6807\u53d7\u4f17\u7684\u6587\u5316\u548c\u73af\u5883\u4e2d\uff0c\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u7684\u884c\u4e3a\u3001\u4e60\u4fd7\u548c\u9700\u6c42\u3002 \u5b83\u5e38\u7528\u4e8e\u4eba\u7c7b\u5b66\u548c\u6d88\u8d39\u8005\u7814\u7a76\u3002<\/span><\/p>\n<p><b>11.\u5185\u5bb9\u5206\u6790\uff1a  <\/b><span style=\"font-weight: 400;\">\u5185\u5bb9\u5206\u6790\u5305\u62ec\u7cfb\u7edf\u5206\u6790\u4e66\u9762\u6216\u89c6\u89c9\u5185\u5bb9\uff0c\u5982\u6587\u6863\u3001\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\u6216\u5e7f\u544a\uff0c\u4ee5\u63d0\u53d6\u6709\u610f\u4e49\u7684\u89c1\u89e3\u6216\u6a21\u5f0f\u3002 \u5b83\u5e38\u7528\u4e8e\u5a92\u4f53\u7814\u7a76\u548c\u793e\u4f1a\u79d1\u5b66\u9886\u57df\u3002<\/span><\/p>\n<p><b>12.\u65e5\u8bb0\u548c\u65e5\u5fd7 <\/b><span style=\"font-weight: 400;\">\u53c2\u4e0e\u8005\u5199\u65e5\u8bb0\u6216\u65e5\u5fd7\uff0c\u8bb0\u5f55\u4ed6\u4eec\u5728\u7279\u5b9a\u65f6\u671f\u5185\u7684\u7ecf\u5386\u3001\u60f3\u6cd5\u6216\u884c\u4e3a\u3002 \u8fd9\u79cd\u65b9\u6cd5\u53ef\u4ee5\u63d0\u4f9b\u5b9d\u8d35\u7684\u7eb5\u5411\u6570\u636e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u521d\u7ea7\u7814\u7a76\u65b9\u6cd5\u7684\u9009\u62e9\u53d6\u51b3\u4e8e\u7814\u7a76\u76ee\u6807\u3001\u6240\u9700\u6570\u636e\u7684\u6027\u8d28\u3001\u76ee\u6807\u53d7\u4f17\u3001\u53ef\u7528\u8d44\u6e90\u4ee5\u53ca\u6240\u9700\u7684\u6df1\u5165\u6d1e\u5bdf\u529b\u3002 \u7814\u7a76\u4eba\u5458\u901a\u5e38\u4f1a\u7efc\u5408\u4f7f\u7528\u591a\u79cd\u65b9\u6cd5\uff0c\u5bf9\u7814\u7a76\u7ed3\u679c\u8fdb\u884c\u4e09\u89d2\u6d4b\u91cf\uff0c\u786e\u4fdd\u7814\u7a76\u7ed3\u679c\u7684\u6709\u6548\u6027\u548c\u53ef\u9760\u6027\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Research Objective?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-research-objective\/'}\uee10{'1':39}\"><b>\u4e86\u89e3\u66f4\u591a\uff1a<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%a0%94%e7%a9%b6%e7%9b%ae%e6%a0%87\/\" rel=\"noopener\">\u4ec0\u4e48\u662f\u7814\u7a76\u76ee\u6807\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Top_10_Primary_Market_Research_Examples\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">10 \u5927\u521d\u7ea7\u5e02\u573a\u7814\u7a76\u8303\u4f8b<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58660 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1-600x621.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1-600x621.jpg\" alt=\"\u521d\u7ea7\u5e02\u573a\u8c03\u7814\u5b9e\u4f8b\" width=\"600\" height=\"621\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27621%27%20viewBox%3D%270%200%20600%20621%27%3E%3Crect%20width%3D%27600%27%20height%3D%27621%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1-200x207.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1-290x300.jpg 290w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1-400x414.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1-600x621.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u521d\u7ea7\u5e02\u573a\u8c03\u7814\u6d89\u53ca\u76f4\u63a5\u4ece\u4e2a\u4eba\u3001\u56e2\u4f53\u6216\u6765\u6e90\u6536\u96c6\u539f\u59cb\u6570\u636e\uff0c\u4ee5\u89e3\u51b3\u7279\u5b9a\u7684\u7814\u7a76\u76ee\u6807\u6216\u4e1a\u52a1\u95ee\u9898\u3002 \u4ee5\u4e0b\u662f\u4e00\u4e9b\u521d\u7ea7\u5e02\u573a\u8c03\u7814\u65b9\u6cd5\u7684\u793a\u4f8b\u4ee5\u53ca\u5982\u4f55\u5e94\u7528\u8fd9\u4e9b\u65b9\u6cd5\uff1a<\/span><\/p>\n<p><b>1.\u8c03\u67e5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8c03\u67e5\u662f\u521d\u7ea7\u7814\u7a76\u7684\u5e38\u7528\u65b9\u6cd5\u3002 \u60a8\u53ef\u4ee5\u5236\u4f5c\u8c03\u67e5\u95ee\u5377\u5e76\u5206\u53d1\u7ed9\u76ee\u6807\u53d7\u4f17\uff0c\u4ee5\u6536\u96c6\u5404\u79cd\u4e3b\u9898\u7684\u6570\u636e\u3002 \u4f8b\u5982<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u63a8\u51fa\u65b0\u4ea7\u54c1\u7684\u516c\u53f8\u53ef\u4ee5\u5f00\u5c55\u8c03\u67e5\uff0c\u6536\u96c6\u6f5c\u5728\u5ba2\u6237\u5bf9\u4ea7\u54c1\u529f\u80fd\u3001\u5b9a\u4ef7\u548c\u504f\u597d\u7684\u53cd\u9988\u610f\u89c1\u3002<\/span><\/p>\n<p><b>2.\u8bbf\u8c08<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5bf9\u4e2a\u4eba\u8fdb\u884c\u4e00\u5bf9\u4e00\u8bbf\u8c08\u53ef\u4ee5\u63d0\u4f9b\u6df1\u5165\u7684\u89c1\u89e3\u3002 \u4f8b\u5b50\u5305\u62ec<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u6559\u80b2\u673a\u6784\u5bf9\u5e94\u5c4a\u6bd5\u4e1a\u751f\u8fdb\u884c\u8bbf\u8c08\uff0c\u4ee5\u4e86\u89e3\u4ed6\u4eec\u7684\u804c\u4e1a\u76ee\u6807\u5e76\u8bc4\u4f30\u5176\u8bfe\u7a0b\u7684\u6709\u6548\u6027\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u533b\u7597\u670d\u52a1\u63d0\u4f9b\u8005\u5bf9\u60a3\u8005\u8fdb\u884c\u8bbf\u8c08\uff0c\u4ee5\u4e86\u89e3\u60a3\u8005\u7684\u6ee1\u610f\u5ea6\uff0c\u5e76\u627e\u51fa\u670d\u52a1\u8d28\u91cf\u6709\u5f85\u6539\u8fdb\u7684\u5730\u65b9\u3002<\/span><\/li>\n<\/ul>\n<p><b>3.\u7126\u70b9\u5c0f\u7ec4<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u662f\u6307\u4e0e\u4e00\u7ec4\u5177\u6709\u5171\u540c\u7279\u5f81\u6216\u5174\u8da3\u7684\u53c2\u4e0e\u8005\u8fdb\u884c\u5c0f\u89c4\u6a21\u3001\u6709\u7ec4\u7ec7\u7684\u8ba8\u8bba\u3002 \u5b83\u4eec\u53ef\u4ee5\u7528\u4e8e<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u8425\u9500\u673a\u6784\u7ec4\u7ec7\u7126\u70b9\u5c0f\u7ec4\u6765\u8bc4\u4f30\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u679c\uff0c\u5e76\u6536\u96c6\u5173\u4e8e\u4fe1\u606f\u548c\u56fe\u50cf\u7684\u610f\u89c1\u3002<\/span><\/li>\n<\/ul>\n<p><b>4.\u89c2\u5bdf<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u89c2\u5bdf\u7814\u7a76\u5305\u62ec\u76f4\u63a5\u89c2\u5bdf\u548c\u8bb0\u5f55\u771f\u5b9e\u4e16\u754c\u73af\u5883\u4e2d\u7684\u884c\u4e3a\u3001\u4e92\u52a8\u6216\u6d3b\u52a8\u3002 \u4f8b\u5982<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u96f6\u552e\u5e97\u4e3b\u901a\u8fc7\u89c2\u5bdf\u5ba2\u6d41\u6a21\u5f0f\u548c\u8d2d\u7269\u884c\u4e3a\uff0c\u4f18\u5316\u5e97\u94fa\u5e03\u5c40\u548c\u4ea7\u54c1\u6446\u653e\u3002<\/span><\/li>\n<\/ul>\n<p><b>4.\u5b9e\u9a8c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u53d7\u63a7\u5b9e\u9a8c\u5141\u8bb8\u60a8\u64cd\u7eb5\u53d8\u91cf\u6765\u68c0\u9a8c\u5047\u8bbe\u3002 \u4f8b\u5b50\u5305\u62ec<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e00\u5bb6\u98df\u54c1\u5236\u9020\u5546\u8fdb\u884c\u53e3\u5473\u6d4b\u8bd5\uff0c\u4ee5\u786e\u5b9a\u65b0\u96f6\u98df\u4ea7\u54c1\u7684\u9996\u9009\u53e3\u5473\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e00\u4e2a\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u6d4b\u8bd5\u4e0d\u540c\u7684\u7f51\u7ad9\u8bbe\u8ba1\uff0c\u4ee5\u8861\u91cf\u5176\u5bf9\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u8f6c\u6362\u7387\u7684\u5f71\u54cd\u3002<\/span><\/li>\n<\/ul>\n<p><b>6.\u5728\u7ebf\u7814\u7a76<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5229\u7528\u5728\u7ebf\u5e73\u53f0\u548c\u5de5\u5177\u8fdb\u884c\u521d\u7ea7\u7814\u7a76\u5177\u6709\u6210\u672c\u6548\u76ca\u3002 \u8fd9\u53ef\u80fd\u5305\u62ec<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5206\u6790\u7f51\u7ad9\u5206\u6790\u6570\u636e\u548c\u7528\u6237\u53cd\u9988\u4ee5\u6539\u5584\u5728\u7ebf\u8d2d\u7269\u4f53\u9a8c\u7684\u7535\u5b50\u5546\u52a1\u4f01\u4e1a\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e00\u5bb6\u793e\u4ea4\u5a92\u4f53\u516c\u53f8\u5728\u5176\u5e73\u53f0\u4e0a\u5f00\u5c55\u8c03\u67e5\uff0c\u4ee5\u4e86\u89e3\u7528\u6237\u504f\u597d\u5e76\u6536\u96c6\u5bf9\u65b0\u529f\u80fd\u7684\u53cd\u9988\u610f\u89c1\u3002<\/span><\/li>\n<\/ul>\n<p><b>7.\u5b9e\u5730\u7814\u7a76<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5b9e\u5730\u7814\u7a76\u6d89\u53ca\u76f4\u63a5\u4ece\u5b9e\u5730\u6536\u96c6\u6570\u636e\uff0c\u901a\u5e38\u662f\u5728\u771f\u5b9e\u4e16\u754c\u7684\u73af\u5883\u4e2d\u6536\u96c6\u6570\u636e\u3002 \u4f8b\u5b50\u5305\u62ec<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u73af\u4fdd\u7ec4\u7ec7\u5f00\u5c55\u5b9e\u5730\u7814\u7a76\uff0c\u8bc4\u4f30\u6c61\u67d3\u5bf9\u5f53\u5730\u751f\u6001\u7cfb\u7edf\u7684\u5f71\u54cd\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u4e00\u5bb6\u65c5\u6e38\u673a\u6784\u901a\u8fc7\u5728\u70ed\u95e8\u65c5\u6e38\u76ee\u7684\u5730\u8fdb\u884c\u73b0\u573a\u8c03\u67e5\uff0c\u7814\u7a76\u6e38\u5ba2\u7684\u884c\u4e3a\u548c\u504f\u597d\u3002<\/span><\/li>\n<\/ul>\n<p><b>8.\u4ea7\u54c1\u6d4b\u8bd5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u516c\u53f8\u53ef\u4ee5\u5229\u7528\u521d\u7ea7\u7814\u7a76\u6765\u6d4b\u8bd5\u65b0\u4ea7\u54c1\u6216\u539f\u578b\u3002 \u4f8b\u5982<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u7535\u5b50\u4ea7\u54c1\u5236\u9020\u5546\u53ef\u80fd\u4f1a\u5bf9\u6f5c\u5728\u7528\u6237\u8fdb\u884c\u53ef\u7528\u6027\u6d4b\u8bd5\uff0c\u4ee5\u53d1\u73b0\u5e76\u89e3\u51b3\u4ea7\u54c1\u8bbe\u8ba1\u7f3a\u9677\u3002<\/span><\/li>\n<\/ul>\n<p><b>9.\u795e\u79d8\u8d2d\u7269<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u795e\u79d8\u987e\u5ba2\u5047\u626e\u8001\u987e\u5ba2\uff0c\u5bf9\u96f6\u552e\u5e97\u3001\u9910\u9986\u6216\u670d\u52a1\u63d0\u4f9b\u5546\u7684\u670d\u52a1\u8d28\u91cf\u548c\u987e\u5ba2\u4f53\u9a8c\u8fdb\u884c\u8bc4\u4f30\u3002<\/span><\/li>\n<\/ul>\n<p><b>10.\u4eba\u79cd\u5b66\u7814\u7a76<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u8fd9\u5305\u62ec\u8ba9\u7814\u7a76\u4eba\u5458\u6c89\u6d78\u5728\u76ee\u6807\u53d7\u4f17\u7684\u73af\u5883\u4e2d\uff0c\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u7684\u6587\u5316\u3001\u884c\u4e3a\u548c\u9700\u6c42\u3002 \u4eba\u7c7b\u5b66\u548c\u8425\u9500\u5b66\u7ecf\u5e38\u4f7f\u7528\u5b83\u6765\u7814\u7a76\u6d88\u8d39\u8005\u884c\u4e3a\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0a\u53ea\u662f\u521d\u7ea7\u5e02\u573a\u8c03\u7814\u65b9\u6cd5\u7684\u51e0\u4e2a\u4f8b\u5b50\u3002 \u65b9\u6cd5\u7684\u9009\u62e9\u53d6\u51b3\u4e8e\u7814\u7a76\u76ee\u6807\u3001\u76ee\u6807\u53d7\u4f17\u3001\u53ef\u7528\u8d44\u6e90\u4ee5\u53ca\u505a\u51fa\u660e\u667a\u4e1a\u52a1\u51b3\u7b56\u6240\u9700\u7684\u6df1\u5165\u6d1e\u5bdf\u529b\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Focus Group Research?'}\" data-sheets-userformat=\"{'2':1065473,'3':{'1':0},'12':0,'17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-focus-group-research\/'}\uee10{'1':41}\"><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-focus-group-research\/\" rel=\"noopener\">\u4ec0\u4e48\u662f\u7126\u70b9\u5c0f\u7ec4\u7814\u7a76\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_15_Best_Practices_of_Primary_Market_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">15 \u9879\u521d\u7ea7\u5e02\u573a\u8c03\u7814\u6700\u4f73\u5b9e\u8df5<\/h2>\n<p><span style=\"font-weight: 400;\">\u8981\u8fdb\u884c\u6709\u6548\u7684\u521d\u7ea7\u5e02\u573a\u8c03\u7814\uff0c\u5fc5\u987b\u9075\u5faa\u6700\u4f73\u5b9e\u8df5\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u8c03\u7814\u8ba1\u5212\u5468\u5bc6\u3001\u6267\u884c\u5f97\u529b\uff0c\u5e76\u80fd\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u3002 \u4ee5\u4e0b\u662f\u4e00\u4e9b\u521d\u7ea7\u5e02\u573a\u8c03\u7814\u7684\u6700\u4f73\u5b9e\u8df5\uff1a<\/span><\/p>\n<p><b>1.\u660e\u786e\u76ee\u6807\uff1a  <\/b><span style=\"font-weight: 400;\">\u9996\u5148\u8981\u786e\u5b9a\u5177\u4f53\u660e\u786e\u7684\u7814\u7a76\u76ee\u6807\u3002 \u4f60\u60f3\u56de\u7b54\u4ec0\u4e48\u95ee\u9898\uff1f \u60a8\u9700\u8981\u6536\u96c6\u54ea\u4e9b\u4fe1\u606f\uff1f \u786e\u7acb\u660e\u786e\u7684\u76ee\u6807\u5c06\u6307\u5bfc\u4f60\u7684\u7814\u7a76\u5de5\u4f5c\u3002<\/span><\/p>\n<p><b>2.\u786e\u5b9a\u76ee\u6807\u53d7\u4f17\uff1a<\/b><span style=\"font-weight: 400;\"> \u786e\u5b9a\u9700\u8981\u6536\u96c6\u6570\u636e\u7684\u7fa4\u4f53\u6216\u4e2a\u4eba\u3002 \u4e86\u89e3\u4ed6\u4eec\u7684\u4eba\u53e3\u7edf\u8ba1\u3001\u504f\u597d\u548c\u884c\u4e3a\uff0c\u4ee5\u521b\u5efa\u80fd\u51c6\u786e\u4ee3\u8868\u76ee\u6807\u5e02\u573a\u7684\u6837\u672c\u3002<\/span><\/p>\n<p><b>3.\u9009\u62e9\u6b63\u786e\u7684\u7814\u7a76\u65b9\u6cd5\uff1a<\/b><span style=\"font-weight: 400;\"> \u9009\u62e9\u7b26\u5408\u60a8\u7684\u76ee\u6807\u548c\u6240\u9700\u6570\u636e\u7c7b\u578b\u7684\u4e00\u79cd\u6216\u591a\u79cd\u7814\u7a76\u65b9\u6cd5\u3002 \u8003\u8651\u7684\u56e0\u7d20\u5305\u62ec\u9884\u7b97\u3001\u65f6\u95f4\u8868\u548c\u6240\u9700\u7684\u6df1\u5165\u6d1e\u5bdf\u529b\u3002<\/span><\/p>\n<p><b>4.\u5236\u5b9a\u7814\u7a76\u8ba1\u5212\uff1a  <\/b><span style=\"font-weight: 400;\">\u5236\u5b9a\u8be6\u7ec6\u7684\u7814\u7a76\u8ba1\u5212\uff0c\u6982\u8ff0\u7814\u7a76\u65b9\u6cd5\u3001\u6570\u636e\u6536\u96c6\u8fc7\u7a0b\u3001\u65f6\u95f4\u8868\u548c\u9884\u7b97\u3002 \u5236\u5b9a\u4e00\u4e2a\u7ed3\u6784\u5408\u7406\u7684\u8ba1\u5212\u6709\u52a9\u4e8e\u4f60\u4fdd\u6301\u6709\u6761\u4e0d\u7d0a\u548c\u96c6\u4e2d\u7cbe\u529b\u3002<\/span><\/p>\n<p><b>5.\u8bbe\u8ba1\u6709\u6548\u7684\u7814\u7a76\u5de5\u5177\uff1a<\/b><span style=\"font-weight: 400;\"> \u5982\u679c\u60a8\u8981\u4f7f\u7528\u8c03\u67e5\u95ee\u5377\u3001\u95ee\u5377\u8c03\u67e5\u6216\u8bbf\u8c08\u811a\u672c\uff0c\u8bf7\u786e\u4fdd\u5b83\u4eec\u5236\u4f5c\u7cbe\u826f\u3002 \u4f7f\u7528\u6e05\u6670\u3001\u516c\u6b63\u548c\u660e\u786e\u7684\u8bed\u8a00\u3002 \u5728\u5f00\u5c55\u5168\u9762\u7814\u7a76\u4e4b\u524d\uff0c\u5bf9\u5de5\u5177\u8fdb\u884c\u8bd5\u70b9\u6d4b\u8bd5\uff0c\u4ee5\u53d1\u73b0\u5e76\u89e3\u51b3\u4efb\u4f55\u95ee\u9898\u3002<\/span><\/p>\n<p><b>6.\u62db\u52df\u5177\u6709\u4ee3\u8868\u6027\u7684\u6837\u672c\uff1a  <\/b><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u7684\u7814\u7a76\u6d89\u53ca\u6837\u672c\u7ec4\uff0c\u8bf7\u786e\u4fdd\u6837\u672c\u7ec4\u51c6\u786e\u5730\u4ee3\u8868\u4e86\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u3002 \u968f\u673a\u62bd\u6837\u6216\u5206\u5c42\u62bd\u6837\u6709\u52a9\u4e8e\u51cf\u5c11\u504f\u5dee\u3002<\/span><\/p>\n<p><b>7.\u786e\u4fdd\u6570\u636e\u8d28\u91cf\uff1a<\/b><span style=\"font-weight: 400;\"> \u5b9e\u65bd\u8d28\u91cf\u63a7\u5236\u63aa\u65bd\uff0c\u786e\u4fdd\u6570\u636e\u6536\u96c6\u51c6\u786e\u53ef\u9760\u3002 \u57f9\u8bad\u8bbf\u8c08\u5458\u6216\u8c03\u67e5\u7ba1\u7406\u5458\uff0c\u76d1\u63a7\u6570\u636e\u6536\u96c6\u8fc7\u7a0b\uff0c\u5e76\u5728\u53ef\u80fd\u7684\u60c5\u51b5\u4e0b\u9a8c\u8bc1\u7b54\u590d\u3002<\/span><\/p>\n<p><b>8.\u4fdd\u6301\u9053\u5fb7\u64cd\u5b88\uff1a <\/b><span style=\"font-weight: 400;\">\u5c0a\u91cd\u53c2\u4e0e\u8005\u7684\u9690\u79c1\uff0c\u83b7\u5f97\u77e5\u60c5\u540c\u610f\uff0c\u5e76\u786e\u4fdd\u60a8\u7684\u7814\u7a76\u7b26\u5408\u9053\u5fb7\u51c6\u5219\u548c\u6cd5\u89c4\uff0c\u5c24\u5176\u662f\u5728\u5904\u7406\u654f\u611f\u8bdd\u9898\u6216\u4e2a\u4eba\u6570\u636e\u65f6\u3002<\/span><\/p>\n<p><b>9.\u5c3d\u91cf\u51cf\u5c11\u504f\u5dee\uff1a  <\/b><span style=\"font-weight: 400;\">\u6ce8\u610f\u7814\u7a76\u4e2d\u6f5c\u5728\u7684\u504f\u5dee\u6765\u6e90\uff0c\u5982\u786e\u8ba4\u504f\u5dee\u6216\u8c03\u67e5\u4e2d\u7684\u5f15\u5bfc\u6027\u95ee\u9898\u3002 \u5728\u6570\u636e\u6536\u96c6\u548c\u5206\u6790\u8fc7\u7a0b\u4e2d\uff0c\u91c7\u53d6\u63aa\u65bd\u5c3d\u91cf\u51cf\u5c11\u8fd9\u4e9b\u504f\u5dee\u3002<\/span><\/p>\n<p><b>10.\u6df7\u5408\u4f7f\u7528\u6570\u636e\u6e90\uff1a<\/b><span style=\"font-weight: 400;\"> \u5728\u53ef\u80fd\u7684\u60c5\u51b5\u4e0b\uff0c\u901a\u8fc7\u4f7f\u7528\u591a\u79cd\u6570\u636e\u6e90\u6216\u7814\u7a76\u65b9\u6cd5\u6765\u5bf9\u7814\u7a76\u7ed3\u679c\u8fdb\u884c\u4e09\u89d2\u6d4b\u91cf\u3002 \u8fd9\u53ef\u4ee5\u63d0\u9ad8\u7ed3\u679c\u7684\u6709\u6548\u6027\u548c\u53ef\u9760\u6027\u3002<\/span><\/p>\n<p><b>11.\u6709\u6548\u7ba1\u7406\u6570\u636e\uff1a  <\/b><span style=\"font-weight: 400;\">\u5b9e\u65bd\u6570\u636e\u7ba1\u7406\u8ba1\u5212\uff0c\u4ee5\u7ec4\u7ec7\u3001\u5b58\u50a8\u548c\u4fdd\u62a4\u60a8\u7684\u7814\u7a76\u6570\u636e\u3002 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