{"id":70867,"date":"2023-09-08T06:10:06","date_gmt":"2023-09-08T10:10:06","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e5%88%86%e6%9e%90\/"},"modified":"2024-01-29T07:39:42","modified_gmt":"2024-01-29T11:39:42","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e5%88%86%e6%9e%90\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5e02\u573a\u7814\u7a76\u5206\u6790\uff1f \u5b9a\u4e49\u3001\u6b65\u9aa4\u3001\u4f18\u70b9\u548c\u6700\u4f73\u505a\u6cd5"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Market_Research_Analysis\">\u4ec0\u4e48\u662f\u5e02\u573a\u7814\u7a76\u5206\u6790\uff1f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Market_Research_Analysis_Steps\">\u5e02\u573a\u7814\u7a76\u5206\u6790\u6b65\u9aa4<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Market_Research_Analysis_Benefits\">\u5e02\u573a\u7814\u7a76\u5206\u6790\u7684\u4f18\u52bf<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_15_Market_Research_Analysis_Best_Practices\">15 \u5e02\u573a\u7814\u7a76\u5206\u6790\u6700\u4f73\u5b9e\u8df5<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Market_Research_Analysis\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f\u5e02\u573a\u7814\u7a76\u5206\u6790\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u5e02\u573a\u7814\u7a76\u5206\u6790\u88ab\u5b9a\u4e49\u4e3a\u6536\u96c6\u3001\u5904\u7406\u3001\u89e3\u91ca\u548c\u8bc4\u4f30\u4e0e\u7279\u5b9a\u5e02\u573a\u3001\u884c\u4e1a\u6216\u5546\u4e1a\u73af\u5883\u76f8\u5173\u7684\u6570\u636e\u7684\u7cfb\u7edf\u8fc7\u7a0b\u3002 \u5176\u4e3b\u8981\u76ee\u7684\u662f\u6df1\u5165\u4e86\u89e3\u5e02\u573a\u7684\u5404\u4e2a\u65b9\u9762\uff0c\u5305\u62ec\u6d88\u8d39\u8005\u884c\u4e3a\u3001\u5e02\u573a\u8d8b\u52bf\u3001\u7ade\u4e89\u683c\u5c40\u548c\u5176\u4ed6\u76f8\u5173\u56e0\u7d20\u3002 \u5e02\u573a\u7814\u7a76\u5206\u6790\u65e8\u5728\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u53ef\u64cd\u4f5c\u7684\u4fe1\u606f\uff0c\u4e3a\u5176\u51b3\u7b56\u8fc7\u7a0b\u548c\u6218\u7565\u63d0\u4f9b\u4f9d\u636e\u3002<\/span><\/p>\n<p><b>\u4ee5\u4e0b\u662f\u5e02\u573a\u8c03\u7814\u5206\u6790\u7684\u4e3b\u8981\u5185\u5bb9\u548c\u76ee\u6807\uff1a<\/b><\/p>\n<ul>\n<li><b>\u6570\u636e\u6536\u96c6\uff1a  <\/b><span style=\"font-weight: 400;\">\u8fd9\u4e00\u8fc7\u7a0b\u9996\u5148\u8981\u4ece\u5404\u79cd\u6765\u6e90\u6536\u96c6\u6570\u636e\u3002 \u8fd9\u4e9b\u6570\u636e\u53ef\u5206\u4e3a\u4e24\u5927\u7c7b\uff1a<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u539f\u59cb\u6570\u636e\uff1a\u76f4\u63a5\u4ece\u539f\u59cb\u6765\u6e90\u6536\u96c6\u7684\u6570\u636e\uff0c\u5982\u8c03\u67e5\u3001\u8bbf\u8c08\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u3001\u89c2\u5bdf\u548c\u5b9e\u9a8c\u3002<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u4e8c\u624b\u6570\u636e\uff1a\u7b2c\u4e09\u65b9\u6536\u96c6\u7684\u73b0\u6709\u6570\u636e\uff0c\u5982\u5e02\u573a\u62a5\u544a\u3001\u653f\u5e9c\u51fa\u7248\u7269\u3001\u884c\u4e1a\u51fa\u7248\u7269\u548c\u5b66\u672f\u7814\u7a76\u3002<\/span><\/p>\n<ul>\n<li><b>\u6570\u636e\u5904\u7406\uff1a  <\/b><span style=\"font-weight: 400;\">\u4e00\u65e6\u6536\u96c6\u5230\u6570\u636e\uff0c\u5c31\u4f1a\u5bf9\u5176\u8fdb\u884c\u5904\u7406\uff0c\u4ee5\u786e\u4fdd\u6570\u636e\u7684\u51c6\u786e\u6027\u548c\u53ef\u9760\u6027\u3002 \u8fd9\u4e00\u6b65\u9aa4\u5305\u62ec\u6e05\u7406\u6570\u636e\u4ee5\u6d88\u9664\u9519\u8bef\u6216\u4e0d\u4e00\u81f4\u4e4b\u5904\uff0c\u5e76\u4ee5\u9002\u5408\u5206\u6790\u7684\u65b9\u5f0f\u6784\u5efa\u6570\u636e\u3002 \u6570\u636e\u5904\u7406\u8fd8\u53ef\u80fd\u6d89\u53ca\u6570\u636e\u7f16\u7801\u3001\u5206\u7c7b\u548c\u8f6c\u6362\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6570\u636e\u5206\u6790\uff1a  <\/b><span style=\"font-weight: 400;\">\u5e02\u573a\u8c03\u7814\u5206\u6790\u7684\u6838\u5fc3\u662f\u68c0\u67e5\u548c\u89e3\u91ca\u6570\u636e\uff0c\u4ee5\u63d0\u53d6\u6709\u610f\u4e49\u7684\u89c1\u89e3\u3002 \u4f7f\u7528\u5404\u79cd\u5206\u6790\u6280\u672f\u548c\u7edf\u8ba1\u5de5\u5177\u6765\u8bc6\u522b\u6570\u636e\u4e2d\u7684\u6a21\u5f0f\u3001\u5173\u7cfb\u3001\u8d8b\u52bf\u548c\u76f8\u5173\u6027\u3002 \u8fd9\u79cd\u5206\u6790\u6709\u52a9\u4e8e\u4f01\u4e1a\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7ade\u4e89\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\"> \u8bc4\u4f30\u7ade\u4e89\u683c\u5c40\u662f\u5e02\u573a\u7814\u7a76\u5206\u6790\u7684\u4e00\u4e2a\u91cd\u8981\u65b9\u9762\u3002 \u8fd9\u5305\u62ec\u7814\u7a76\u7ade\u4e89\u5bf9\u624b\u7684\u4f18\u52bf\u3001\u52a3\u52bf\u3001\u6218\u7565\u3001\u5e02\u573a\u4efd\u989d\u548c\u5ba2\u6237\u770b\u6cd5\u3002 \u4e86\u89e3\u7ade\u4e89\u73af\u5883\u5bf9\u4e8e\u5236\u5b9a\u516c\u53f8\u6218\u7565\u548c\u5e02\u573a\u5b9a\u4f4d\u81f3\u5173\u91cd\u8981\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6d88\u8d39\u8005\u884c\u4e3a\u5206\u6790\uff1a  <\/b><span style=\"font-weight: 400;\">\u4e86\u89e3\u6d88\u8d39\u8005\u5982\u4f55\u601d\u8003\u3001\u611f\u53d7\u548c\u884c\u52a8\u662f\u5e02\u573a\u7814\u7a76\u5206\u6790\u7684\u6838\u5fc3\u76ee\u6807\u3002 \u8fd9\u5305\u62ec\u8bc6\u522b\u6d88\u8d39\u8005\u7684\u504f\u597d\u3001\u8d2d\u4e70\u4e60\u60ef\u3001\u52a8\u673a\u548c\u75db\u70b9\u3002 \u8fd9\u4e9b\u4fe1\u606f\u6709\u52a9\u4e8e\u4f01\u4e1a\u8c03\u6574\u4ea7\u54c1\u3001\u670d\u52a1\u548c\u8425\u9500\u5de5\u4f5c\uff0c\u6709\u6548\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5e02\u573a\u8d8b\u52bf\u8bc6\u522b\uff1a  <\/b><span style=\"font-weight: 400;\">\u5e02\u573a\u7814\u7a76\u5206\u6790\u6709\u52a9\u4e8e\u4f01\u4e1a\u4e86\u89e3\u6700\u65b0\u7684\u5e02\u573a\u8d8b\u52bf\u3001\u884c\u4e1a\u53d1\u5c55\u548c\u65b0\u5174\u6280\u672f\u3002 \u8ba4\u8bc6\u5230\u8fd9\u4e9b\u8d8b\u52bf\uff0c\u4f01\u4e1a\u5c31\u80fd\u9002\u5e94\u3001\u521b\u65b0\uff0c\u5e76\u5728\u5404\u81ea\u7684\u5e02\u573a\u4e2d\u4fdd\u6301\u7ade\u4e89\u529b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6218\u7565\u51b3\u7b56\uff1a <\/b><span style=\"font-weight: 400;\">\u5e02\u573a\u8c03\u7814\u5206\u6790\u7684\u6700\u7ec8\u76ee\u6807\u662f\u63d0\u4f9b\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\uff0c\u4e3a\u6218\u7565\u51b3\u7b56\u63d0\u4f9b\u4f9d\u636e\u3002 \u8fd9\u4e9b\u51b3\u7b56\u53ef\u80fd\u4e0e\u4ea7\u54c1\u5f00\u53d1\u3001\u5b9a\u4ef7\u7b56\u7565\u3001\u8425\u9500\u6d3b\u52a8\u3001\u5e02\u573a\u8fdb\u5165\u6216\u6269\u5f20\u7b49\u6709\u5173\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u964d\u4f4e\u98ce\u9669\uff1a<\/b><span style=\"font-weight: 400;\"> \u901a\u8fc7\u4e86\u89e3\u5e02\u573a\u52a8\u6001\u548c\u6f5c\u5728\u6311\u6218\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4e3b\u52a8\u8bc6\u522b\u548c\u964d\u4f4e\u98ce\u9669\u3002 \u8fd9\u6837\u53ef\u4ee5\u51cf\u5c11\u610f\u5916\u632b\u6298\u7684\u53ef\u80fd\u6027\uff0c\u5e76\u8fdb\u884c\u66f4\u6709\u6548\u7684\u5371\u673a\u7ba1\u7406\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5e02\u573a\u8c03\u7814\u5206\u6790\u662f\u4e00\u9879\u91cd\u8981\u5de5\u5177\uff0c\u53ef\u5e2e\u52a9\u4f01\u4e1a\u6536\u96c6\u548c\u89e3\u8bfb\u6570\u636e\uff0c\u4ece\u800c\u505a\u51fa\u660e\u667a\u51b3\u7b56\u3001\u964d\u4f4e\u98ce\u9669\u3001\u786e\u5b9a\u589e\u957f\u673a\u4f1a\u5e76\u4fdd\u6301\u5728\u5404\u81ea\u5e02\u573a\u4e2d\u7684\u7ade\u4e89\u529b\u3002 \u5b83\u5728\u5236\u5b9a\u4e1a\u52a1\u6218\u7565\u548c\u786e\u4fdd\u6709\u6548\u5206\u914d\u8d44\u6e90\u4ee5\u5b9e\u73b0\u4e1a\u52a1\u76ee\u6807\u65b9\u9762\u53d1\u6325\u7740\u4e3e\u8db3\u8f7b\u91cd\u7684\u4f5c\u7528\u3002<\/span><\/p>\n<h2 id=\"toc_Market_Research_Analysis_Steps\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5e02\u573a\u7814\u7a76\u5206\u6790\u6b65\u9aa4<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58664 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-1-600x1057.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-1-600x1057.jpg\" alt=\"\u5e02\u573a\u7814\u7a76\u5206\u6790\u6b65\u9aa4\" width=\"600\" height=\"1057\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%271057%27%20viewBox%3D%270%200%20600%201057%27%3E%3Crect%20width%3D%27600%27%20height%3D%271057%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-1-170x300.jpg 170w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-1-200x352.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-1-400x704.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-1-582x1024.jpg 582w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-1-600x1057.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-1-scaled.jpg 681w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5e02\u573a\u8c03\u7814\u5206\u6790\u6d89\u53ca\u4e00\u7cfb\u5217\u7cfb\u7edf\u6b65\u9aa4\uff0c\u901a\u8fc7\u6536\u96c6\u3001\u5904\u7406\u548c\u89e3\u91ca\u6570\u636e\u6765\u6df1\u5165\u4e86\u89e3\u7279\u5b9a\u5e02\u573a\u6216\u884c\u4e1a\u3002 \u8fd9\u4e9b\u6b65\u9aa4\u5bf9\u4e8e\u505a\u51fa\u660e\u667a\u7684\u4e1a\u52a1\u51b3\u7b56\u548c\u5236\u5b9a\u6709\u6548\u7684\u6218\u7565\u81f3\u5173\u91cd\u8981\u3002 \u4ee5\u4e0b\u662f\u5e02\u573a\u8c03\u7814\u5206\u6790\u6d41\u7a0b\u7684\u5173\u952e\u6b65\u9aa4\uff1a<\/span><\/p>\n<p><b>\u6b65\u9aa4 1\uff1a\u786e\u5b9a\u7814\u7a76\u76ee\u6807<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u51c6\u786e\u6982\u8ff0<a href=\"https:\/\/ideascale.com\/blog\/what-is-market-research\/\">\u5e02\u573a\u8c03\u7814<\/a>\u7684\u76ee\u7684\u548c\u76ee\u6807\u3002 \u60a8\u5e0c\u671b\u83b7\u5f97\u54ea\u4e9b\u5177\u4f53\u89c1\u89e3\u6216\u6570\u636e\uff1f \u60a8\u7684\u7814\u7a76\u95ee\u9898\u662f\u4ec0\u4e48\uff1f \u4e86\u89e3\u60a8\u7684\u76ee\u6807\u5bf9\u4e8e\u6307\u5bfc\u6574\u4e2a\u8fc7\u7a0b\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><b>\u7b2c 2 \u6b65\uff1a\u6570\u636e\u6536\u96c6<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4ece\u5404\u79cd\u6765\u6e90\u6536\u96c6\u76f8\u5173\u6570\u636e\u3002 \u8fd9\u53ef\u4ee5\u5305\u62ec\u539f\u59cb\u6570\u636e\uff08\u76f4\u63a5\u4ece\u8c03\u67e5\u3001\u8bbf\u8c08\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u3001\u89c2\u5bdf\u7b49\u4e2d\u6536\u96c6\uff09\u548c\u4e8c\u624b\u6570\u636e\uff08\u4ece\u62a5\u544a\u3001\u51fa\u7248\u7269\u3001\u6570\u636e\u5e93\u7b49\u4e2d\u83b7\u5f97\u7684\u73b0\u6709\u6570\u636e\uff09\u3002\u786e\u4fdd\u60a8\u7684\u6570\u636e\u6536\u96c6\u65b9\u6cd5\u4e0e\u7814\u7a76\u76ee\u6807\u76f8\u4e00\u81f4\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 3\uff1a\u6570\u636e\u5904\u7406\u548c\u6e05\u7406<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6e05\u7406\u548c\u9884\u5904\u7406\u6536\u96c6\u5230\u7684\u6570\u636e\uff0c\u786e\u4fdd\u5176\u51c6\u786e\u6027\u548c\u53ef\u9760\u6027\u3002 \u8fd9\u4e00\u6b65\u9aa4\u53ef\u80fd\u5305\u62ec\u5220\u9664\u91cd\u590d\u8bb0\u5f55\u3001\u7ea0\u6b63\u9519\u8bef\u4ee5\u53ca\u6574\u7406\u6570\u636e\u4ee5\u4f9b\u5206\u6790\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 4\uff1a\u6570\u636e\u5206\u6790<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u9002\u5f53\u7684\u6280\u672f\u548c\u5de5\u5177\u8fdb\u884c\u6570\u636e\u5206\u6790\u3002 \u5e38\u89c1\u7684\u5206\u6790\u65b9\u6cd5\u5305\u62ec\u7edf\u8ba1\u5206\u6790\u3001\u56de\u5f52\u5206\u6790\u3001\u8d8b\u52bf\u5206\u6790\u3001\u5ba2\u6237\u7ec6\u5206\u548c\u60c5\u611f\u5206\u6790\u3002 \u76ee\u7684\u662f\u4ece\u6570\u636e\u4e2d\u83b7\u5f97\u91cd\u8981\u89c1\u89e3\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 5\uff1a\u7ade\u4e89\u5206\u6790<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u7814\u7a76\u7ade\u4e89\u5bf9\u624b\u6765\u8bc4\u4f30\u7ade\u4e89\u683c\u5c40\u3002 \u5206\u6790\u5b83\u4eec\u7684\u4f18\u52bf\u3001\u52a3\u52bf\u3001\u5e02\u573a\u4efd\u989d\u3001\u6218\u7565\u548c\u5ba2\u6237\u770b\u6cd5\u3002 \u8bc6\u522b\u7ade\u4e89\u683c\u5c40\u4e2d\u7684\u6f5c\u5728\u673a\u4f1a\u548c\u5f31\u70b9\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 6\uff1a\u6d88\u8d39\u8005\u884c\u4e3a\u5206\u6790<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u5206\u6790\u4e0e\u504f\u597d\u3001\u8d2d\u4e70\u4e60\u60ef\u3001\u52a8\u673a\u548c\u4eba\u53e3\u7edf\u8ba1\u76f8\u5173\u7684\u6570\u636e\uff0c\u7814\u7a76\u6d88\u8d39\u8005\u884c\u4e3a\u3002 \u6df1\u5165\u4e86\u89e3\u6d88\u8d39\u8005\u51b3\u7b56\u7684\u9a71\u52a8\u56e0\u7d20\u4ee5\u53ca\u4ed6\u4eec\u5982\u4f55\u4e0e\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4e92\u52a8\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 7\uff1a\u5e02\u573a\u8d8b\u52bf\u8bc6\u522b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8bc6\u522b\u548c\u5206\u6790\u5f53\u524d\u7684\u5e02\u573a\u8d8b\u52bf\u3001\u884c\u4e1a\u53d1\u5c55\u548c\u65b0\u5174\u6280\u672f\u3002 \u968f\u65f6\u4e86\u89e3\u53ef\u80fd\u5f71\u54cd\u60a8\u4e1a\u52a1\u7684\u5e02\u573a\u53d8\u5316\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 8\uff1a\u6570\u636e\u89e3\u8bfb<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u7814\u7a76\u76ee\u6807\u6846\u67b6\u5185\u89e3\u91ca\u6570\u636e\u5206\u6790\u7ed3\u679c\u3002 \u8c03\u67e5\u7ed3\u679c\u5bf9\u60a8\u7684\u4f01\u4e1a\u610f\u5473\u7740\u4ec0\u4e48\uff1f \u662f\u5426\u6709\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\u4e3a\u60a8\u7684\u51b3\u7b56\u63d0\u4f9b\u4f9d\u636e\uff1f<\/span><\/p>\n<p><b>\u6b65\u9aa4 9\uff1a\u62a5\u544a\u548c\u4ecb\u7ecd<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u64b0\u5199\u4e00\u4efd\u7efc\u5408\u62a5\u544a\u6216\u6f14\u793a\u6587\u7a3f\uff0c\u5bf9\u7814\u7a76\u7ed3\u679c\u8fdb\u884c\u603b\u7ed3\u3002 \u4f7f\u7528\u6e05\u6670\u7684\u89c6\u89c9\u6548\u679c\u3001\u56fe\u8868\u548c\u56fe\u5f62\u6765\u6709\u6548\u4f20\u8fbe\u4fe1\u606f\u3002 \u5305\u62ec\u53ef\u6307\u5bfc\u51b3\u7b56\u7684\u5efa\u8bae\u548c\u89c1\u89e3\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 10\uff1a\u6218\u7565\u51b3\u7b56<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5229\u7528\u4ece\u5e02\u573a\u8c03\u7814\u5206\u6790\u4e2d\u83b7\u5f97\u7684\u6d1e\u5bdf\u529b\uff0c\u505a\u51fa\u660e\u667a\u7684\u6218\u7565\u51b3\u7b56\u3002 \u8fd9\u4e9b\u51b3\u7b56\u53ef\u80fd\u4e0e\u4ea7\u54c1\u5f00\u53d1\u3001\u5b9a\u4ef7\u7b56\u7565\u3001\u8425\u9500\u6d3b\u52a8\u3001\u5e02\u573a\u8fdb\u5165\u6216\u6269\u5f20\u7b49\u6709\u5173\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 11\uff1a\u5b9e\u65bd<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5c06\u6218\u7565\u51b3\u7b56\u4ed8\u8bf8\u884c\u52a8\u3002 \u6839\u636e\u5e02\u573a\u8c03\u7814\u5206\u6790\u7ed3\u679c\uff0c\u5b9e\u65bd\u53d8\u9769\u548c\u6218\u7565\u3002 \u6301\u7eed\u8ddf\u8e2a\u8fdb\u5c55\u60c5\u51b5\uff0c\u5e76\u5728\u5fc5\u8981\u65f6\u8c03\u6574\u65b9\u6cd5\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 12\uff1a\u6301\u7eed\u76d1\u6d4b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5e02\u573a\u8c03\u7814\u5206\u6790\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\u3002 \u6301\u7eed\u76d1\u63a7\u5e02\u573a\u72b6\u51b5\u3001\u6d88\u8d39\u8005\u884c\u4e3a\u548c\u7ade\u4e89\u52a8\u6001\uff0c\u4ee5\u4fdd\u6301\u5bf9\u5e02\u573a\u53d8\u5316\u7684\u9002\u5e94\u6027\u548c\u53cd\u5e94\u80fd\u529b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6309\u7167\u8fd9\u4e9b\u6b65\u9aa4\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5229\u7528\u5e02\u573a\u8c03\u7814\u5206\u6790\u7684\u529b\u91cf\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\uff0c\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\uff0c\u5e76\u63a8\u52a8\u5404\u81ea\u884c\u4e1a\u7684\u589e\u957f\u548c\u521b\u65b0\u3002<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\u4e86\u89e3\u66f4\u591a\uff1a<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-research-design\/\" rel=\"noopener\">\u4ec0\u4e48\u662f\u7814\u7a76\u8bbe\u8ba1\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Market_Research_Analysis_Benefits\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5e02\u573a\u7814\u7a76\u5206\u6790\u7684\u4f18\u52bf<\/h2>\n<p><span style=\"font-weight: 400;\">\u5e02\u573a\u7814\u7a76\u5206\u6790\u4e3a\u5404\u884c\u5404\u4e1a\u7684\u4f01\u4e1a\u548c\u7ec4\u7ec7\u5e26\u6765\u4e86\u8bf8\u591a\u76ca\u5904\u3002 \u8fd9\u4e9b\u4f18\u52bf\u6709\u52a9\u4e8e\u505a\u51fa\u660e\u667a\u51b3\u7b56\u3001\u5236\u5b9a\u6218\u7565\u5e76\u6700\u7ec8\u5b9e\u73b0\u4e1a\u52a1\u76ee\u6807\u3002 \u4ee5\u4e0b\u662f\u8fdb\u884c\u5e02\u573a\u8c03\u7814\u5206\u6790\u7684\u4e00\u4e9b\u4e3b\u8981\u4f18\u52bf\uff1a<\/span><\/p>\n<ul>\n<li><b>\u77e5\u60c5\u51b3\u7b56\uff1a<\/b><span style=\"font-weight: 400;\"> \u5e02\u573a\u8c03\u7814\u5206\u6790\u53ef\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u548c\u6570\u636e\u4fe1\u606f\uff0c\u4e3a\u660e\u667a\u51b3\u7b56\u63d0\u4f9b\u652f\u6301\u3002 \u901a\u8fc7\u4e86\u89e3\u5e02\u573a\u52a8\u6001\u3001\u6d88\u8d39\u8005\u884c\u4e3a\u548c\u8d8b\u52bf\uff0c\u4f01\u4e1a\u53ef\u4ee5\u505a\u51fa\u66f4\u6709\u53ef\u80fd\u53d6\u5f97\u6210\u529f\u7684\u6218\u7565\u9009\u62e9\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u964d\u4f4e\u98ce\u9669\uff1a  <\/b><span style=\"font-weight: 400;\">\u901a\u8fc7<a href=\"https:\/\/ideascale.com\/blog\/what-is-market-research\/\">\u5e02\u573a\u8c03\u7814<\/a>\uff0c\u7ec4\u7ec7\u53ef\u4ee5\u63d0\u524d\u53d1\u73b0\u6f5c\u5728\u7684\u98ce\u9669\u548c\u6311\u6218\u3002 \u8fd9\u79cd\u79ef\u6781\u4e3b\u52a8\u7684\u65b9\u6cd5\u4f7f\u4ed6\u4eec\u80fd\u591f\u5236\u5b9a\u98ce\u9669\u7f13\u89e3\u548c\u5371\u673a\u7ba1\u7406\u6218\u7565\uff0c\u51cf\u5c11\u610f\u5916\u4e8b\u4ef6\u7684\u5f71\u54cd\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e86\u89e3\u5e02\u573a\uff1a<\/b><span style=\"font-weight: 400;\"> \u5e02\u573a\u8c03\u7814\u5206\u6790\u6709\u52a9\u4e8e\u4f01\u4e1a\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\uff0c\u5305\u62ec\u4eba\u53e3\u7edf\u8ba1\u3001\u504f\u597d\u548c\u8d2d\u4e70\u884c\u4e3a\u3002 \u8fd9\u4e9b\u77e5\u8bc6\u5bf9\u4e8e\u91cf\u8eab\u5b9a\u5236\u4ea7\u54c1\u3001\u670d\u52a1\u548c\u8425\u9500\u6d3b\u52a8\u4ee5\u6709\u6548\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u81f3\u5173\u91cd\u8981\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7ade\u4e89\u4f18\u52bf\uff1a <\/b><span style=\"font-weight: 400;\">\u901a\u8fc7\u5206\u6790\u7ade\u4e89\u683c\u5c40\uff0c\u4f01\u4e1a\u53ef\u4ee5\u627e\u51fa\u7ade\u4e89\u5bf9\u624b\u7684\u4f18\u52bf\u548c\u52a3\u52bf\u3002 \u8fd9\u4e9b\u4fe1\u606f\u4f7f\u4ed6\u4eec\u80fd\u591f\u5236\u5b9a\u6218\u7565\uff0c\u5229\u7528\u81ea\u8eab\u7684\u4f18\u52bf\u548c\u7ade\u4e89\u5bf9\u624b\u7684\u52a3\u52bf\uff0c\u4ece\u800c\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4ea7\u54c1\u5f00\u53d1\uff1a <\/b><span style=\"font-weight: 400;\">\u5e02\u573a\u8c03\u7814\u5206\u6790\u901a\u8fc7\u53d1\u73b0\u6d88\u8d39\u8005\u7684\u504f\u597d\u3001\u75db\u70b9\u548c\u672a\u6ee1\u8db3\u7684\u9700\u6c42\u6765\u6307\u5bfc\u4ea7\u54c1\u5f00\u53d1\u3002 \u8fd9\u53ef\u4ee5\u786e\u4fdd\u516c\u53f8\u521b\u9020\u51fa\u80fd\u4e0e\u76ee\u6807\u5e02\u573a\u4ea7\u751f\u5171\u9e23\u7684\u4ea7\u54c1\uff0c\u589e\u52a0\u5728\u5e02\u573a\u4e0a\u53d6\u5f97\u6210\u529f\u7684\u53ef\u80fd\u6027\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6709\u6548\u7684\u8425\u9500\u7b56\u7565\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e86\u89e3\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u548c\u504f\u597d\u6709\u52a9\u4e8e\u5f00\u5c55\u66f4\u6709\u6548\u7684\u8425\u9500\u6d3b\u52a8\u3002 \u5e02\u573a\u8c03\u7814\u5206\u6790\u53ef\u4ee5\u786e\u5b9a\u6700\u5408\u9002\u7684\u8425\u9500\u6e20\u9053\u3001\u4fe1\u606f\u4f20\u9012\u548c\u65f6\u673a\uff0c\u4ee5\u63a5\u89e6\u548c\u5438\u5f15\u76ee\u6807\u53d7\u4f17\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4f18\u5316\u5b9a\u4ef7\u7b56\u7565\uff1a  <\/b><span style=\"font-weight: 400;\">\u4f01\u4e1a\u53ef\u4ee5\u901a\u8fc7\u5e02\u573a\u8c03\u7814\u5206\u6790\u786e\u5b9a\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6700\u4f73\u5b9a\u4ef7\u7b56\u7565\u3002 \u8fd9\u5305\u62ec\u8bc4\u4f30\u5ba2\u6237\u5bf9\u4ef7\u683c\u7684\u654f\u611f\u5ea6\u3001\u7ade\u4e89\u6027\u5b9a\u4ef7\u548c\u4ef7\u503c\u611f\u77e5\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5e02\u573a\u62d3\u5c55\u548c\u591a\u6837\u5316\uff1a  <\/b><span style=\"font-weight: 400;\">\u5e02\u573a\u7814\u7a76\u5206\u6790\u53ef\u4ee5\u63ed\u793a\u65b0\u7684\u5e02\u573a\u673a\u9047\u548c\u6f5c\u5728\u7684\u591a\u6837\u5316\u9886\u57df\u3002 \u516c\u53f8\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u4fe1\u606f\u5c06\u4e1a\u52a1\u62d3\u5c55\u5230\u65b0\u7684\u5e02\u573a\u6216\u63a8\u51fa\u65b0\u7684\u4ea7\u54c1\u7cfb\u5217\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\uff1a  <\/b><span style=\"font-weight: 400;\">\u901a\u8fc7\u6839\u636e\u5ba2\u6237\u504f\u597d\u8c03\u6574\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002 \u6ee1\u610f\u7684\u5ba2\u6237\u8d8a\u6765\u8d8a\u503e\u5411\u4e8e\u6210\u4e3a\u56de\u5934\u5ba2\u548c\u70ed\u60c5\u7684\u54c1\u724c\u652f\u6301\u8005\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6210\u672c\u6548\u76ca\uff1a  <\/b><span style=\"font-weight: 400;\">\u5e02\u573a\u8c03\u7814\u5206\u6790\u53ef\u4ee5\u5e2e\u52a9\u516c\u53f8\u66f4\u6709\u6548\u5730\u5206\u914d\u8d44\u6e90\uff0c\u5c06\u91cd\u70b9\u653e\u5728\u6700\u6709\u53ef\u80fd\u4ea7\u751f\u79ef\u6781\u6210\u679c\u7684\u6218\u7565\u548c\u4e3e\u63aa\u4e0a\u3002 \u8fd9\u5c31\u51cf\u5c11\u4e86\u65e0\u6548\u6d3b\u52a8\u7684\u6d6a\u8d39\u652f\u51fa\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u53ef\u8861\u91cf\u7684\u6210\u679c\uff1a  <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-market-research\/\">\u5e02\u573a\u8c03\u7814<\/a>\u4e3a\u8861\u91cf\u6218\u7565\u548c\u4e3e\u63aa\u7684\u6210\u529f\u4e0e\u5426\u63d0\u4f9b\u4e86\u4f9d\u636e\u3002 \u5b83\u4f7f\u516c\u53f8\u80fd\u591f\u8bbe\u5b9a\u57fa\u51c6\u3001\u8ddf\u8e2a\u8fdb\u5c55\u5e76\u8bc4\u4f30\u5404\u79cd\u8425\u9500\u548c\u4e1a\u52a1\u5de5\u4f5c\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u521b\u65b0\u4e0e\u9002\u5e94\uff1a<\/b><span style=\"font-weight: 400;\"> \u5e02\u573a\u8c03\u7814\u5206\u6790\u80fd\u8ba9\u4f01\u4e1a\u53ca\u65f6\u4e86\u89e3\u5e02\u573a\u8d8b\u52bf\u548c\u65b0\u5174\u6280\u672f\u3002 \u8fd9\u79cd\u77e5\u8bc6\u9f13\u52b1\u521b\u65b0\uff0c\u5e76\u80fd\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u6761\u4ef6\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u63d0\u9ad8\u58f0\u8a89\uff1a <\/b><span style=\"font-weight: 400;\">\u90a3\u4e9b\u81f4\u529b\u4e8e\u4e86\u89e3\u5e02\u573a\u548c\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u7684\u516c\u53f8\uff0c\u5f80\u5f80\u4f1a\u5728\u6d88\u8d39\u8005\u3001\u5408\u4f5c\u4f19\u4f34\u548c\u6295\u8d44\u8005\u5fc3\u76ee\u4e2d\u4eab\u6709\u66f4\u9ad8\u7684\u58f0\u8a89\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5e02\u573a\u8c03\u7814\u5206\u6790\u662f\u4e00\u9879\u5b9d\u8d35\u7684\u5de5\u5177\uff0c\u53ef\u5e2e\u52a9\u4f01\u4e1a\u505a\u51fa\u6570\u636e\u9a71\u52a8\u578b\u51b3\u7b56\u3001\u6700\u5927\u9650\u5ea6\u5730\u964d\u4f4e\u98ce\u9669\u3001\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u5e76\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u3002 \u8fd9\u9879\u6295\u8d44\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u6839\u636e\u5e02\u573a\u73b0\u5b9e\u548c\u5ba2\u6237\u671f\u671b\u8c03\u6574\u6218\u7565\u548c\u8d44\u6e90\uff0c\u4ece\u800c\u4ea7\u751f\u53ef\u89c2\u7684\u56de\u62a5\u3002<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-primary-market-research\/\" rel=\"noopener\">\u4ec0\u4e48\u662f\u521d\u7ea7\u5e02\u573a\u8c03\u7814\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_15_Market_Research_Analysis_Best_Practices\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">15 \u5e02\u573a\u7814\u7a76\u5206\u6790\u6700\u4f73\u5b9e\u8df5<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58665 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-2-600x422.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-2-600x422.jpg\" alt=\"\u5e02\u573a\u7814\u7a76\u5206\u6790\u6700\u4f73\u5b9e\u8df5\" width=\"600\" height=\"422\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27422%27%20viewBox%3D%270%200%20600%20422%27%3E%3Crect%20width%3D%27600%27%20height%3D%27422%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-2-200x141.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-2-300x211.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-2-400x281.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-2-600x422.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u6548\u7684\u5e02\u573a\u8c03\u7814\u5206\u6790\u5bf9\u4e8e\u4f01\u4e1a\u505a\u51fa\u660e\u667a\u51b3\u7b56\u5e76\u5728\u5404\u81ea\u884c\u4e1a\u4e2d\u4fdd\u6301\u7ade\u4e89\u529b\u81f3\u5173\u91cd\u8981\u3002 \u4e3a\u786e\u4fdd\u60a8\u7684\u5e02\u573a\u8c03\u7814\u5206\u6790\u4ea7\u751f\u6709\u4ef7\u503c\u7684\u89c1\u89e3\uff0c\u8bf7\u8003\u8651\u4ee5\u4e0b\u6700\u4f73\u5b9e\u8df5\uff1a<\/span><\/p>\n<p><b>1.\u660e\u786e\u76ee\u6807<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\u8981\u660e\u786e\u754c\u5b9a\u5e02\u573a\u8c03\u7814\u5206\u6790\u7684\u76ee\u6807\u3002 What particular inquiries do you aim to address? \u60a8\u7684\u76ee\u6807\u548c\u9884\u671f\u6210\u679c\u662f\u4ec0\u4e48\uff1f \u6709\u4e86\u660e\u786e\u7684\u76ee\u7684\uff0c\u60a8\u7684\u7814\u7a76\u5de5\u4f5c\u5c31\u6709\u4e86\u65b9\u5411\u3002<\/span><\/p>\n<p><b>2.\u6df7\u5408\u4f7f\u7528\u6570\u636e\u6e90<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Combine both primary and secondary data sources. \u539f\u59cb\u6570\u636e\u662f\u76f4\u63a5\u4ece\u76ee\u6807\u53d7\u4f17\u90a3\u91cc\u6536\u96c6\u7684\uff0c\u800c\u4e8c\u624b\u6570\u636e\u5219\u6765\u81ea\u73b0\u6709\u7684\u8d44\u6599\u6765\u6e90\u3002 Using a mix of data sources enhances the comprehensiveness of your analysis.<\/span><\/p>\n<p><b>3.\u786e\u4fdd\u6570\u636e\u8d28\u91cf<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6570\u636e\u8d28\u91cf\u81f3\u5173\u91cd\u8981\u3002 Take steps to ensure the data you collect is accurate, relevant, and reliable. \u6838\u5b9e\u4fe1\u606f\u6765\u6e90\u7684\u53ef\u4fe1\u5ea6\uff0c\u5b9e\u65bd\u6570\u636e\u6e05\u7406\u6d41\u7a0b\uff0c\u6d88\u9664\u9519\u8bef\u548c\u4e0d\u4e00\u81f4\u4e4b\u5904\u3002<\/span><\/p>\n<p><b>4.\u7ec6\u5206\u53d7\u4f17<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u636e\u4eba\u53e3\u7edf\u8ba1\u3001\u884c\u4e3a\u6216\u5176\u4ed6\u76f8\u5173\u6807\u51c6\uff0c\u5c06\u76ee\u6807\u53d7\u4f17\u5212\u5206\u4e3a\u4e0d\u540c\u7684\u7fa4\u4f53\u3002 This allows for more tailored insights and strategies.<\/span><\/p>\n<p><b>5.\u4f7f\u7528\u5404\u79cd\u5206\u6790\u6280\u672f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Employ a range of analysis techniques such as<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/#toc_Methodology\">quantitative<\/a>and<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/#toc_Qualitative_Research_Methods_The_Top_4_Techniques\">qualitative methods<\/a>.<a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/#toc_Methodology\">\u5b9a\u91cf\u5206\u6790<\/a>\u6d89\u53ca\u6570\u5b57\u6570\u636e\uff0c\u800c<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u5b9a\u6027\u5206\u6790<\/a>\u5219\u4ece\u5f00\u653e\u5f0f\u95ee\u9898\u548c\u8bbf\u8c08\u4e2d\u63a2\u7d22\u89c1\u89e3\u3002 This all-encompassing strategy offers a more complete perspective.<\/span><\/p>\n<p><b>6.\u4fdd\u6301\u5ba2\u89c2\u516c\u6b63<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Avoid bias in your<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">research<\/a>by maintaining objectivity. \u6ce8\u610f\u4efb\u4f55\u53ef\u80fd\u5f71\u54cd\u5206\u6790\u7684\u5148\u5165\u4e3a\u4e3b\u7684\u89c2\u5ff5\u6216\u5047\u8bbe\u3002 Use unbiased language and interpretation of results.<\/span><\/p>\n<p><b>7.\u5f7b\u5e95\u4e86\u89e3\u5e02\u573a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5f00\u5c55<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\u7814\u7a76<\/a>\u4e4b\u524d\uff0c\u8981\u6df1\u5165\u4e86\u89e3\u6240\u8c03\u67e5\u7684\u5e02\u573a\u548c\u884c\u4e1a\u3002 \u8fd9\u4e9b\u80cc\u666f\u77e5\u8bc6\u5c06\u5e2e\u52a9\u60a8\u63d0\u51fa\u6b63\u786e\u7684\u95ee\u9898\uff0c\u5e76\u6709\u6548\u5730\u89e3\u91ca\u8c03\u67e5\u7ed3\u679c\u3002<\/span><\/p>\n<p><b>8.\u6295\u8d44\u4e8e\u6280\u672f\u548c\u5de5\u5177<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5229\u7528\u5148\u8fdb\u7684\u5de5\u5177\u548c\u8f6f\u4ef6\u8fdb\u884c\u6570\u636e\u5206\u6790\u3002 \u8fd9\u4e9b\u5de5\u5177\u53ef\u4ee5\u7b80\u5316\u6d41\u7a0b\uff0c\u5904\u7406\u5927\u578b\u6570\u636e\u96c6\uff0c\u5e76\u63d0\u4f9b\u66f4\u5f3a\u5927\u7684\u6d1e\u5bdf\u529b\u3002 \u8003\u8651\u5bf9\u6570\u636e\u53ef\u89c6\u5316\u5de5\u5177\u8fdb\u884c\u6295\u8d44\uff0c\u4ee5\u6709\u6548\u5c55\u793a\u7814\u7a76\u7ed3\u679c\u3002<\/span><\/p>\n<p><b>9.\u4e0d\u65ad\u5b66\u4e60\u548c\u9002\u5e94<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u968f\u65f6\u4e86\u89e3\u6700\u65b0\u7684\u7814\u7a76\u65b9\u6cd5\u548c\u884c\u4e1a\u53d1\u5c55\u52a8\u6001\u3002 \u5e02\u573a\u6761\u4ef6\u5728\u4e0d\u65ad\u53d8\u5316\uff0c\u56e0\u6b64\u5fc5\u987b\u76f8\u5e94\u5730\u8c03\u6574<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/#toc_Types_of_Research_Methods\">\u7814\u7a76\u65b9\u6cd5<\/a>\u3002<\/span><\/p>\n<p><b>10.\u9053\u5fb7\u65b9\u9762\u7684\u8003\u8651<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6570\u636e\u6536\u96c6\u548c\u5206\u6790\u8fc7\u7a0b\u4e2d\u9075\u5b88\u9053\u5fb7\u6807\u51c6\u3002 \u5c0a\u91cd\u9690\u79c1\u548c\u4fdd\u5bc6\u6027\uff0c\u5fc5\u8981\u65f6\u83b7\u5f97\u77e5\u60c5\u540c\u610f\uff0c\u5e76\u786e\u4fdd\u9075\u5b88\u6570\u636e\u4fdd\u62a4\u89c4\u5b9a\u3002<\/span><\/p>\n<p><b>11.\u5b9a\u671f\u901a\u62a5\u8c03\u67e5\u7ed3\u679c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0e\u7ec4\u7ec7\u5185\u7684\u5229\u76ca\u76f8\u5173\u8005\u5206\u4eab<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\u7814\u7a76\u6210\u679c<\/a>\u3002 \u6709\u6548\u7684\u6c9f\u901a\u53ef\u786e\u4fdd\u5c06\u6d1e\u5bdf\u529b\u7528\u4e8e\u51b3\u7b56\u548c\u6218\u7565\u5236\u5b9a\u3002<\/span><\/p>\n<p><b>12.\u8fed\u4ee3\u8fc7\u7a0b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5e02\u573a\u8c03\u7814\u5206\u6790\u5e94\u8be5\u662f\u4e00\u4e2a\u53cd\u590d\u7684\u8fc7\u7a0b\u3002 \u5728\u6839\u636e\u8c03\u67e5\u7ed3\u679c\u5b9e\u65bd\u6218\u7565\u7684\u8fc7\u7a0b\u4e2d\uff0c\u8981\u7ee7\u7eed\u5bf9\u5e02\u573a\u8fdb\u884c\u76d1\u63a7\u548c\u5206\u6790\uff0c\u4ee5\u968f\u65f6\u5e94\u5bf9\u53d8\u5316\u3002<\/span><\/p>\n<p><b>13.\u57fa\u51c6\u548c\u8861\u91cf\u8fdb\u5c55<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8bbe\u5b9a\u57fa\u51c6\u548c\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI)\uff0c\u4ee5\u8861\u91cf\u6218\u7565\u662f\u5426\u6210\u529f\u3002 \u5b9a\u671f\u8bc4\u4f30\u662f\u5426\u8fbe\u5230\u76ee\u6807\uff0c\u5e76\u6839\u636e\u9700\u8981\u8c03\u6574\u65b9\u6cd5\u3002<\/span><\/p>\n<p><b>14.\u5bfb\u6c42\u5916\u90e8\u4e13\u5bb6<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5fc5\u8981\u65f6\u8003\u8651\u54a8\u8be2\u5916\u90e8\u4e13\u5bb6\u6216\u8058\u8bf7\u5e02\u573a\u8c03\u7814\u4e13\u4e1a\u4eba\u5458\u3002 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400;\">\u901a\u8fc7\u9075\u5faa\u8fd9\u4e9b\u6700\u4f73\u5b9e\u8df5\uff0c\u4f01\u4e1a\u53ef\u4ee5\u8fdb\u884c\u5e02\u573a\u8c03\u7814\u5206\u6790\uff0c\u4ece\u800c\u63d0\u4f9b\u53ef\u884c\u7684\u89c1\u89e3\uff0c\u4e3a\u51b3\u7b56\u63d0\u4f9b\u4fe1\u606f\uff0c\u5e76\u6709\u52a9\u4e8e\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\u53d6\u5f97\u957f\u671f\u6210\u529f\u3002<\/span><\/p>\n<p><span data-sheets-value=\"\" data-sheets-userformat=\"{'2':1065473,'3':,'12':0,'17':1,'23':1}\" data-sheets-textstyleruns=\"\uee10\" data-sheets-hyperlinkruns=\"\uee10\"><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-market-research\/\" rel=\"noopener\">\u4ec0\u4e48\u662f\u5b9a\u6027\u5e02\u573a\u7814\u7a76\uff1f<\/a><\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":70868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3238],"tags":[],"contributor":[3342],"class_list":["post-70867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3238","contributor-3342"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u4ec0\u4e48\u662f\u5e02\u573a\u7814\u7a76\u5206\u6790\uff1f \u5b9a\u4e49\u3001\u6b65\u9aa4\u3001\u4f18\u70b9\u548c\u6700\u4f73\u505a\u6cd5<\/title>\n<meta name=\"description\" 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