{"id":70864,"date":"2023-09-08T06:20:46","date_gmt":"2023-09-08T10:20:46","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e6%b6%88%e8%b4%b9%e8%80%85%e7%a0%94%e7%a9%b6\/"},"modified":"2024-01-29T07:39:00","modified_gmt":"2024-01-29T11:39:00","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e6%b6%88%e8%b4%b9%e8%80%85%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e6%b6%88%e8%b4%b9%e8%80%85%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u4ec0\u4e48\u662f\u6d88\u8d39\u8005\u7814\u7a76\uff1f \u5b9a\u4e49\u3001\u65b9\u6cd5\u548c\u793a\u4f8b"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Consumer_Research\">\u4ec0\u4e48\u662f\u6d88\u8d39\u8005\u7814\u7a76\uff1f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Consumer_Research_Methods\">\u6d88\u8d39\u8005\u7814\u7a76\u65b9\u6cd5<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Consumer_Research_Examples\">\u6d88\u8d39\u8005\u7814\u7a76\u5b9e\u4f8b<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Consumer_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f\u6d88\u8d39\u8005\u7814\u7a76\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u6d88\u8d39\u8005\u7814\u7a76\uff0c\u53c8\u79f0\u5e02\u573a\u7814\u7a76\u6216\u6d88\u8d39\u8005\u6d1e\u5bdf\u7814\u7a76\uff0c\u662f\u6307\u6536\u96c6\u548c\u5206\u6790\u6709\u5173\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u3001\u670d\u52a1\u3001\u54c1\u724c\u6216\u5e02\u573a\u8d8b\u52bf\u7684\u504f\u597d\u3001\u884c\u4e3a\u548c\u6001\u5ea6\u7684\u4fe1\u606f\u7684\u8fc7\u7a0b\u3002 \u8fd9\u7c7b\u7814\u7a76\u5bf9\u4e8e\u4f01\u4e1a\u548c\u7ec4\u7ec7\u5c31\u8425\u9500\u6218\u7565\u3001\u4ea7\u54c1\u5f00\u53d1\u548c\u6574\u4f53\u4e1a\u52a1\u89c4\u5212\u505a\u51fa\u660e\u667a\u51b3\u7b56\u81f3\u5173\u91cd\u8981\u3002 \u6d88\u8d39\u8005\u7814\u7a76\u6709\u52a9\u4e8e\u4f01\u4e1a\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u3001\u53d1\u73b0\u5e02\u573a\u673a\u9047\u5e76\u4fdd\u6301\u5e02\u573a\u7ade\u4e89\u529b\u3002<\/span><\/p>\n<p><b>\u4ee5\u4e0b\u662f\u6d88\u8d39\u8005\u7814\u7a76\u7684\u51e0\u4e2a\u4e3b\u8981\u65b9\u9762\uff1a<\/b><\/p>\n<ul>\n<li><b>\u4e86\u89e3\u6d88\u8d39\u8005\u884c\u4e3a\uff1a<\/b><span style=\"font-weight: 400;\"> \u6d88\u8d39\u8005\u7814\u7a76\u4eba\u5458\u65e8\u5728\u63ed\u793a\u6d88\u8d39\u8005\u5982\u4f55\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\uff0c\u54ea\u4e9b\u56e0\u7d20\u5f71\u54cd\u4ed6\u4eec\u7684\u9009\u62e9\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5982\u4f55\u4f7f\u7528\u4ea7\u54c1\u6216\u670d\u52a1\u3002 \u8fd9\u4e9b\u4fe1\u606f\u53ef\u7528\u4e8e\u9884\u6d4b\u672a\u6765\u884c\u4e3a\uff0c\u5e76\u636e\u6b64\u8c03\u6574\u8425\u9500\u5de5\u4f5c\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5e02\u573a\u7ec6\u5206\uff1a<\/b><span style=\"font-weight: 400;\"> \u6d88\u8d39\u8005\u7814\u7a76\u901a\u5e38\u6d89\u53ca\u6839\u636e\u4eba\u53e3\u7edf\u8ba1\u5b66\u3001\u5fc3\u7406\u7edf\u8ba1\u5b66\u6216\u5176\u4ed6\u6807\u51c6\u5c06\u5e02\u573a\u5212\u5206\u4e3a\u4e0d\u540c\u7684\u7fa4\u4f53\u3002 \u8fd9\u6837\uff0c\u4f01\u4e1a\u5c31\u53ef\u4ee5\u9488\u5bf9\u7279\u5b9a\u5ba2\u6237\u7fa4\uff0c\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u8425\u9500\u4fe1\u606f\u548c\u4ea7\u54c1\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4ea7\u54c1\u5f00\u53d1\uff1a<\/b><span style=\"font-weight: 400;\"> \u901a\u8fc7\u5f00\u5c55\u6d88\u8d39\u8005\u7814\u7a76\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u6d88\u8d39\u8005\u5e0c\u671b\u4ea7\u54c1\u548c\u670d\u52a1\u5177\u5907\u54ea\u4e9b\u529f\u80fd\u6216\u6539\u8fdb\u54ea\u4e9b\u65b9\u9762\u3002 \u8fd9\u6709\u52a9\u4e8e\u8bbe\u8ba1\u548c\u5f00\u53d1\u7b26\u5408\u5ba2\u6237\u9700\u6c42\u548c\u504f\u597d\u7684\u4ea7\u54c1\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7ade\u4e89\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\">\u6d88\u8d39\u8005\u7814\u7a76\u8fd8\u5305\u62ec\u5206\u6790\u7ade\u4e89\u5bf9\u624b\uff0c\u4e86\u89e3\u4ed6\u4eec\u7684\u4f18\u52bf\u548c\u52a3\u52bf\uff0c\u5e76\u5bfb\u627e\u673a\u4f1a\u4f7f\u81ea\u5df1\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u5728\u5e02\u573a\u4e0a\u8131\u9896\u800c\u51fa\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5ba2\u6237\u6ee1\u610f\u5ea6\uff1a  <\/b><span style=\"font-weight: 400;\">\u516c\u53f8\u5229\u7528\u6d88\u8d39\u8005\u7814\u7a76\u6765\u8bc4\u4f30\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u5e76\u786e\u5b9a\u9700\u8981\u6539\u8fdb\u7684\u5730\u65b9\u3002 \u8fd9\u6709\u53ef\u80fd\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\uff0c\u63d0\u9ad8\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8d8b\u52bf\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\">Researchers monitor market trends, consumer sentiment, and emerging technologies to help businesses stay ahead of the curve and adapt to changing consumer preferences.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ultimately, consumer research plays a vital role in helping businesses make informed decisions, enhance their products and services, and build strong relationships with their target audience. \u8fd9\u662f\u4e00\u4e2a\u52a8\u6001\u9886\u57df\uff0c\u968f\u7740\u6d88\u8d39\u8005\u884c\u4e3a\u548c\u504f\u597d\u7684\u53d8\u5316\u800c\u4e0d\u65ad\u53d1\u5c55\u3002<\/span><\/p>\n<h2 id=\"toc_Consumer_Research_Methods\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u6d88\u8d39\u8005\u7814\u7a76\u65b9\u6cd5<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58666 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-descriptive-2-600x737.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-descriptive-2-600x737.jpg\" alt=\"\u6d88\u8d39\u8005\u7814\u7a76\u65b9\u6cd5\" width=\"600\" height=\"737\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27737%27%20viewBox%3D%270%200%20600%20737%27%3E%3Crect%20width%3D%27600%27%20height%3D%27737%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-descriptive-2-200x246.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-descriptive-2-244x300.jpg 244w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-descriptive-2-400x491.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-descriptive-2-600x737.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Consumer research methods encompass a variety of techniques and approaches to gather information about consumers&#8217; preferences, behaviors, and attitudes. The choice of method depends on the research objectives, available resources, and the nature of the information being sought. \u4ee5\u4e0b\u662f\u4e00\u4e9b\u5e38\u89c1\u7684\u6d88\u8d39\u8005\u7814\u7a76\u65b9\u6cd5\uff1a<\/span><\/p>\n<p><b>1.\u8c03\u67e5\uff1a  <\/b><span style=\"font-weight: 400;\">\u8c03\u67e5\u662f\u5bf9\u62bd\u6837\u8c03\u67e5\u5bf9\u8c61\u8fdb\u884c\u7684\u7ed3\u6784\u5316\u95ee\u5377\u8c03\u67e5\u3002 \u8fd9\u4e9b\u6d3b\u52a8\u53ef\u4ee5\u5f53\u9762\u8fdb\u884c\uff0c\u4e5f\u53ef\u4ee5\u901a\u8fc7\u7535\u8bdd\u3001\u7535\u5b50\u90ae\u4ef6\u6216\u7f51\u7edc\u8fdb\u884c\u3002 \u8c03\u67e5\u7528\u9014\u5e7f\u6cdb\uff0c\u53ef\u6536\u96c6\u5404\u79cd\u4e3b\u9898\u7684\u5b9a\u91cf\u6570\u636e\u3002<\/span><\/p>\n<p><b>2.\u7126\u70b9\u5c0f\u7ec4\uff1a  <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u7531\u4e00\u5c0f\u7ec4\u53c2\u4e0e\u8005\uff08\u901a\u5e38\u4e3a 6-12 \u4eba\uff09\u7ec4\u6210\uff0c\u4ed6\u4eec\u5728\u4e3b\u6301\u4eba\u7684\u6307\u5bfc\u4e0b\u8ba8\u8bba\u7279\u5b9a\u7684\u4ea7\u54c1\u3001\u670d\u52a1\u6216\u8bdd\u9898\u3002 \u8fd9\u4e9b\u8ba8\u8bba\u63d0\u4f9b\u4e86\u5bf9\u6d88\u8d39\u8005\u610f\u89c1\u548c\u770b\u6cd5\u7684<a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u5b9a\u6027\u7814\u7a76<\/a>\u89c1\u89e3\u3002<\/span><\/p>\n<p><b>3.\u6df1\u5165\u8bbf\u8c08\uff1a<\/b><span style=\"font-weight: 400;\"> \u6df1\u5ea6\u8bbf\u8c08\u5305\u62ec\u7814\u7a76\u4eba\u5458\u4e0e\u53c2\u4e0e\u8005\u4e4b\u95f4\u4e00\u5bf9\u4e00\u7684\u5355\u72ec\u5bf9\u8bdd\u3002 \u8fd9\u4e9b\u8bbf\u8c08\u53ef\u4ee5\u662f\u9ad8\u5ea6\u7ed3\u6784\u5316\u7684\uff0c\u4e5f\u53ef\u4ee5\u662f\u5f00\u653e\u5f0f\u7684\uff0c\u4ee5\u4fbf\u8be6\u7ec6\u63a2\u8ba8\u6d88\u8d39\u8005\u7684\u89c2\u70b9\u3002<\/span><\/p>\n<p><b>4.\u89c2\u5bdf\u7814\u7a76\uff1a  <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u4eba\u5458\u5728\u73b0\u5b9e\u751f\u6d3b\u4e2d\u76f4\u63a5\u89c2\u5bdf\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u3002 \u8fd9\u53ef\u80fd\u5305\u62ec\u89c2\u5bdf\u5546\u5e97\u91cc\u7684\u8d2d\u7269\u8005\u3001\u8ddf\u8e2a\u7f51\u7ad9\u4e92\u52a8\u6216\u8bb0\u5f55\u6d88\u8d39\u8005\u5728\u5bb6\u4e2d\u4f7f\u7528\u4ea7\u54c1\u7684\u65b9\u5f0f\u3002 \u89c2\u5bdf\u7814\u7a76\u5bf9\u4e8e\u4e86\u89e3\u5b9e\u9645\u884c\u4e3a\u5f88\u6709\u4ef7\u503c\u3002<\/span><\/p>\n<p><b>5.\u5728\u7ebf\u5206\u6790\uff1a  <\/b><span style=\"font-weight: 400;\">\u5206\u6790\u7f51\u7ad9\u548c\u793e\u4ea4\u5a92\u4f53\u6307\u6807\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u5728\u7ebf\u884c\u4e3a\u3002 \u8fd9\u5305\u62ec\u8ddf\u8e2a\u7f51\u7ad9\u6d41\u91cf\u3001\u70b9\u51fb\u7387\u3001\u8f6c\u6362\u7387\u548c\u793e\u4ea4\u5a92\u4f53\u53c2\u4e0e\u5ea6\u3002<\/span><\/p>\n<p><b>6.\u5728\u7ebf\u8c03\u67e5\uff1a<\/b><span style=\"font-weight: 400;\"> \u5728\u7ebf\u8c03\u67e5\u6210\u672c\u6548\u76ca\u9ad8\uff0c\u53d7\u4f17\u9762\u5e7f\u3002 \u5728\u7ebf\u8c03\u67e5\u5e73\u53f0\u53ef\u4ee5\u8f7b\u677e\u8bbe\u8ba1\u3001\u5206\u53d1\u548c\u5206\u6790\u8c03\u67e5\u95ee\u5377\uff0c\u800c\u4e14\u901a\u5e38\u53ef\u4ee5\u9488\u5bf9\u7279\u5b9a\u4eba\u7fa4\u8fdb\u884c\u8c03\u67e5\u3002<\/span><\/p>\n<p><b>7.\u793e\u4ea4\u5a92\u4f53\u76d1\u542c\uff1a <\/b><span style=\"font-weight: 400;\">\u76d1\u6d4b\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u4e0e\u54c1\u724c\u3001\u4ea7\u54c1\u6216\u884c\u4e1a\u76f8\u5173\u7684\u63d0\u53ca\u3001\u8bc4\u8bba\u548c\u60c5\u7eea\uff0c\u53ef\u4ee5\u5b9e\u65f6\u6d1e\u5bdf\u6d88\u8d39\u8005\u7684\u610f\u89c1\u548c\u8d8b\u52bf\u3002<\/span><\/p>\n<p><b>8.\u4eba\u79cd\u5b66\u7814\u7a76\uff1a  <\/b><span style=\"font-weight: 400;\">\u4eba\u79cd\u5b66\u7814\u7a76\u5305\u62ec\u8ba9\u7814\u7a76\u4eba\u5458\u6c89\u6d78\u5728\u6d88\u8d39\u8005\u7684\u73af\u5883\u4e2d\uff0c\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u7684\u884c\u4e3a\u3001\u6587\u5316\u548c\u80cc\u666f\u3002 \u8fd9\u79cd\u65b9\u6cd5\u901a\u5e38\u7528\u4e8e\u7814\u7a76\u590d\u6742\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u3002<\/span><\/p>\n<p><b>9.\u4e8c\u624b\u6570\u636e\u5206\u6790\uff1a <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u4eba\u5458\u5206\u6790\u73b0\u6709\u6570\u636e\u6765\u6e90\uff0c\u5982\u653f\u5e9c\u62a5\u544a\u3001\u884c\u4e1a\u51fa\u7248\u7269\u6216\u5b66\u672f\u7814\u7a76\uff0c\u4ee5\u6536\u96c6\u6709\u5173\u6d88\u8d39\u8d8b\u52bf\u3001\u4eba\u53e3\u7edf\u8ba1\u6216\u5e02\u573a\u72b6\u51b5\u7684\u89c1\u89e3\u3002<\/span><\/p>\n<p><b>10.\u5b9e\u9a8c\uff1a<\/b><span style=\"font-weight: 400;\"> \u53d7\u63a7\u5b9e\u9a8c\u6d89\u53ca\u64cd\u7eb5\u4e00\u4e2a\u6216\u591a\u4e2a\u53d8\u91cf\uff0c\u4ee5\u4e86\u89e3\u5176\u5bf9\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u5f71\u54cd\u3002 \u8fd9\u79cd\u65b9\u6cd5\u901a\u5e38\u7528\u4e8e\u4ea7\u54c1\u6d4b\u8bd5\u548c\u5b9a\u4ef7<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\u7814\u7a76<\/a>\u3002<\/span><\/p>\n<p><b>11.\u795e\u79d8\u8d2d\u7269  <\/b><span style=\"font-weight: 400;\">\u795e\u79d8\u987e\u5ba2\u662f\u6307\u7ecf\u8fc7\u57f9\u8bad\u7684\u4eba\uff0c\u4ed6\u4eec\u4f1a\u50cf\u666e\u901a\u987e\u5ba2\u4e00\u6837\u53c2\u89c2\u5546\u5e97\u6216\u4f7f\u7528\u670d\u52a1\uff0c\u5e76\u62a5\u544a\u81ea\u5df1\u7684\u4f53\u9a8c\u3002 \u8fd9\u79cd\u65b9\u6cd5\u6709\u52a9\u4e8e\u8bc4\u4f30\u5ba2\u6237\u670d\u52a1\u8d28\u91cf\u548c\u5bf9\u54c1\u724c\u6807\u51c6\u7684\u9075\u5b88\u60c5\u51b5\u3002<\/span><\/p>\n<p><b>12.\u65e5\u8bb0\u548c\u65e5\u5fd7<\/b><span style=\"font-weight: 400;\"> \u53c2\u4e0e\u8005\u5199\u65e5\u8bb0\u6216\u65e5\u5fd7\uff0c\u8bb0\u5f55\u4ed6\u4eec\u5728\u7279\u5b9a\u65f6\u671f\u5185\u7684\u60f3\u6cd5\u3001\u7ecf\u5386\u548c\u4ea7\u54c1\u4f7f\u7528\u60c5\u51b5\u3002 \u8fd9\u63d0\u4f9b\u4e86\u7eb5\u5411\u6570\u636e\u5e76\u52a0\u6df1\u4e86\u5bf9\u6d88\u8d39\u8005\u4e60\u60ef\u7684\u4e86\u89e3\u3002<\/span><\/p>\n<p><b>13.\u795e\u7ecf\u79d1\u5b66\u548c\u751f\u7269\u7edf\u8ba1\u7814\u7a76\uff1a<\/b><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u65b9\u6cd5\u5229\u7528\u751f\u7406\u548c\u795e\u7ecf\u6d4b\u91cf\u624b\u6bb5\uff0c\u5982\u5927\u8111\u626b\u63cf\u3001\u773c\u7403\u8ddf\u8e2a\u548c\u5fc3\u7387\u76d1\u6d4b\uff0c\u6765\u4e86\u89e3\u6d88\u8d39\u8005\u5bf9\u523a\u6fc0\u7684\u6f5c\u610f\u8bc6\u53cd\u5e94\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6bcf\u79cd\u65b9\u6cd5\u90fd\u6709\u5176\u4f18\u52bf\u548c\u5c40\u9650\u6027\uff0c\u7814\u7a76\u4eba\u5458\u901a\u5e38\u4f1a\u7efc\u5408\u4f7f\u7528\u591a\u79cd\u65b9\u6cd5\u6765\u5168\u9762\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u548c\u504f\u597d\u3002 \u65b9\u6cd5\u7684\u9009\u62e9\u5e94\u7b26\u5408\u7814\u7a76\u76ee\u6807\u548c\u9884\u7b97\u9650\u5236\uff0c\u540c\u65f6\u786e\u4fdd\u6536\u96c6\u7684\u6570\u636e\u76f8\u5173\u53ef\u9760\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Customer Research?'}\" data-sheets-userformat=\"{'2':1065473,'3':{'1':0},'12':0,'17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-customer-research\/'}\uee10{'1':38}\"><b>\u4e86\u89e3\u66f4\u591a\uff1a<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-customer-research\/\" rel=\"noopener\">\u4ec0\u4e48\u662f\u5ba2\u6237\u7814\u7a76\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Consumer_Research_Examples\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u6d88\u8d39\u8005\u7814\u7a76\u5b9e\u4f8b<\/h2>\n<p><span style=\"font-weight: 400;\">\u6d88\u8d39\u8005\u7814\u7a76\u5728\u5404\u884c\u5404\u4e1a\u90fd\u6709\u5e7f\u6cdb\u7684\u5e94\u7528\u3002 \u4ee5\u4e0b\u662f\u4e00\u4e9b\u6d88\u8d39\u8005\u7814\u7a76\u7684\u4f8b\u5b50\uff0c\u4ee5\u53ca\u5982\u4f55\u5e94\u7528\u8fd9\u4e9b\u4f8b\u5b50\uff1a<\/span><\/p>\n<p><b>1.\u4ea7\u54c1\u5f00\u53d1\u548c\u6539\u8fdb<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u5bb6\u5316\u5986\u54c1\u516c\u53f8\u5f00\u5c55\u6d88\u8d39\u8005\u8c03\u67e5\u548c<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4\u6d3b\u52a8<\/a>\uff0c\u4ee5\u6536\u96c6\u5bf9\u5176\u65b0\u62a4\u80a4\u54c1\u7cfb\u5217\u7684\u53cd\u9988\u610f\u89c1\u3002 \u4ed6\u4eec\u5229\u7528\u8fd9\u4e9b\u4fe1\u606f\u6539\u8fdb\u4ea7\u54c1\u914d\u65b9\u548c\u5305\u88c5\uff0c\u4ee5\u66f4\u597d\u5730\u6ee1\u8db3\u6d88\u8d39\u8005\u7684\u559c\u597d\u3002<\/span><\/p>\n<p><b>2.\u5e02\u573a\u7ec6\u5206<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6c7d\u8f66\u5236\u9020\u5546\u8fdb\u884c<a href=\"https:\/\/ideascale.com\/blog\/what-is-market-research\/\">\u5e02\u573a\u8c03\u7814<\/a>\uff0c\u6839\u636e\u5e74\u9f84\u3001\u6536\u5165\u548c\u751f\u6d3b\u65b9\u5f0f\u7b49\u56e0\u7d20\u786e\u5b9a\u4e0d\u540c\u7684\u5ba2\u6237\u7fa4\u3002 \u8fd9\u6709\u52a9\u4e8e\u4ed6\u4eec\u66f4\u6709\u6548\u5730\u9488\u5bf9\u7279\u5b9a\u7fa4\u4f53\u5b9a\u5236\u8425\u9500\u6d3b\u52a8\u548c\u4ea7\u54c1\u529f\u80fd\u3002<\/span><\/p>\n<p><b>3.\u5ba2\u6237\u6ee1\u610f\u5ea6<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u5bb6\u8fde\u9501\u9910\u5385\u901a\u8fc7\u5728\u7ebf\u8c03\u67e5\u548c\u610f\u89c1\u5361\u6536\u96c6\u987e\u5ba2\u53cd\u9988\uff0c\u4ee5\u8bc4\u4f30\u670d\u52a1\u8d28\u91cf\u3001\u98df\u54c1\u8d28\u91cf\u548c\u6574\u4f53\u7528\u9910\u4f53\u9a8c\u3002 \u4ed6\u4eec\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u6539\u8fdb\u8fd0\u8425\uff0c\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002<\/span><\/p>\n<p><b>4.\u54c1\u724c\u8ba4\u77e5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u5bb6\u79d1\u6280\u516c\u53f8\u76d1\u63a7\u793e\u4ea4\u5a92\u4f53\u5e76\u8fdb\u884c\u60c5\u611f\u5206\u6790\uff0c\u4ee5\u4e86\u89e3\u6d88\u8d39\u8005\u5bf9\u5176\u54c1\u724c\u7684\u770b\u6cd5\u3002 \u8fd9\u6709\u52a9\u4e8e\u4ed6\u4eec\u786e\u5b9a\u54c1\u724c\u9700\u8981\u6539\u8fdb\u7684\u5730\u65b9\uff0c\u5e76\u6d88\u9664\u8d1f\u9762\u60c5\u7eea\u3002<\/span><\/p>\n<p><b>5.\u5b9a\u4ef7\u7b56\u7565<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u4f1a\u8fdb\u884c\u4ef7\u683c\u654f\u611f\u5ea6\u8c03\u67e5\u548c A\/B \u6d4b\u8bd5\uff0c\u4ee5\u786e\u5b9a\u4ea7\u54c1\u7684\u6700\u4f73\u4ef7\u4f4d\u3002 \u8fd9\u4e9b\u6570\u636e\u4e3a\u5b9a\u4ef7\u7b56\u7565\u63d0\u4f9b\u4e86\u4f9d\u636e\uff0c\u4ece\u800c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6536\u5165\u548c\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002<\/span><\/p>\n<p><b>6.\u5e7f\u544a\u6548\u679c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u5bb6\u996e\u6599\u516c\u53f8\u901a\u8fc7\u5728\u5e7f\u544a\u6d3b\u52a8\u524d\u540e\u8fdb\u884c\u5728\u7ebf\u8c03\u67e5\uff0c\u6d4b\u8bd5\u4e0d\u540c\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u679c\u3002 \u4ed6\u4eec\u5bf9\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u8d2d\u4e70\u610f\u5411\u548c\u6d88\u8d39\u8005\u8ba4\u77e5\u7684\u53d8\u5316\u8fdb\u884c\u8bc4\u4f30\u3002<\/span><\/p>\n<p><b>7.\u65b0\u5e02\u573a\u8fdb\u5165<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u5bb6\u8003\u8651\u5411\u65b0\u5730\u533a\u6269\u5f20\u7684\u65f6\u88c5\u96f6\u552e\u5546\u5f00\u5c55\u4e86<a href=\"https:\/\/ideascale.com\/blog\/what-is-market-research\/\">\u5e02\u573a\u8c03\u7814<\/a>\uff0c\u4ee5\u4e86\u89e3\u5f53\u5730\u6d88\u8d39\u8005\u7684\u504f\u597d\u3001\u65f6\u5c1a\u8d8b\u52bf\u548c\u8d2d\u7269\u4e60\u60ef\u3002 \u8fd9\u4e3a\u4ed6\u4eec\u5728\u5e97\u94fa\u9009\u5740\u548c\u4ea7\u54c1\u4f9b\u5e94\u65b9\u9762\u7684\u51b3\u7b56\u63d0\u4f9b\u4e86\u4f9d\u636e\u3002<\/span><\/p>\n<p><b>8.\u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u5bb6\u822a\u7a7a\u516c\u53f8\u5206\u6790\u5ba2\u6237\u6570\u636e\uff0c\u4ee5\u786e\u5b9a\u5e38\u65c5\u5ba2\u53ca\u5176\u504f\u597d\u3002 \u4ed6\u4eec\u5229\u7528\u8fd9\u4e9b\u4fe1\u606f\u8bbe\u8ba1\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff0c\u5956\u52b1\u5e76\u7559\u4f4f\u6700\u6709\u4ef7\u503c\u7684\u5ba2\u6237\u3002<\/span><\/p>\n<p><b>9.\u7f51\u4e0a\u8d2d\u7269\u884c\u4e3a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7535\u5b50\u5546\u52a1\u516c\u53f8\u8ddf\u8e2a\u7528\u6237\u5728\u7f51\u7ad9\u4e0a\u7684\u884c\u4e3a\uff0c\u5206\u6790\u70b9\u51fb\u7387\u3001\u8d2d\u7269\u8f66\u653e\u5f03\u7387\u548c\u5728\u4ea7\u54c1\u9875\u9762\u4e0a\u82b1\u8d39\u7684\u65f6\u95f4\u7b49\u56e0\u7d20\u3002 \u8fd9\u6709\u52a9\u4e8e\u4f18\u5316\u7f51\u7ad9\u8bbe\u8ba1\u548c\u7528\u6237\u4f53\u9a8c\u3002<\/span><\/p>\n<p><b>10.\u533b\u7597\u4fdd\u5065\u4e0e\u5236\u836f\u7814\u7a76<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u5bb6\u5236\u836f\u516c\u53f8\u5f00\u5c55\u4e34\u5e8a\u8bd5\u9a8c\u548c\u8c03\u67e5\uff0c\u4ee5\u6536\u96c6\u60a3\u8005\u5bf9\u65b0\u836f\u7684\u504f\u597d\u548c\u4f53\u9a8c\u6570\u636e\u3002 \u8fd9\u4e9b\u4fe1\u606f\u5bf9\u4e8e\u83b7\u5f97\u76d1\u7ba1\u90e8\u95e8\u7684\u6279\u51c6\u548c\u6539\u5584\u60a3\u8005\u7684\u6cbb\u7597\u6548\u679c\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><b>11.\u73af\u5883\u53ef\u6301\u7eed\u6027<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u5bb6\u98df\u54c1\u5236\u9020\u5546\u5f00\u5c55\u6d88\u8d39\u8005\u8c03\u67e5\uff0c\u4ee5\u4e86\u89e3\u6d88\u8d39\u8005\u5bf9\u53ef\u6301\u7eed\u5305\u88c5\u548c\u73af\u4fdd\u4ea7\u54c1\u9009\u62e9\u7684\u6001\u5ea6\u3002 \u8fd9\u6709\u52a9\u4e8e\u4ed6\u4eec\u5728\u5305\u88c5\u548c\u751f\u4ea7\u8fc7\u7a0b\u4e2d\u505a\u51fa\u5bf9\u73af\u5883\u8d1f\u8d23\u7684\u51b3\u5b9a\u3002<\/span><\/p>\n<p><b>12.\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u7528\u6237\u4f53\u9a8c<\/b><\/p>\n<p><span style=\"font-weight: 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