{"id":70857,"date":"2023-09-08T07:00:24","date_gmt":"2023-09-08T11:00:24","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e6%bb%a1%e6%84%8f%e5%ba%a6%e7%a0%94%e7%a9%b6\/"},"modified":"2024-01-29T07:37:42","modified_gmt":"2024-01-29T11:37:42","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e6%bb%a1%e6%84%8f%e5%ba%a6%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e6%bb%a1%e6%84%8f%e5%ba%a6%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\uff1f \u5b9a\u4e49\u3001\u91cd\u8981\u6027\u548c\u6d41\u7a0b"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Customer_Satisfaction_Research\">\u4ec0\u4e48\u662f\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\uff1f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Importance_of_Customer_Satisfaction_Research\">\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u7684\u91cd\u8981\u6027<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Process_of_Customer_Satisfaction_Research\">\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u8fc7\u7a0b<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Customer_Satisfaction_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u88ab\u5b9a\u4e49\u4e3a\u6536\u96c6\u3001\u5206\u6790\u548c\u89e3\u91ca\u5ba2\u6237\u53cd\u9988\u548c\u6570\u636e\u7684\u7cfb\u7edf\u8fc7\u7a0b\uff0c\u4ee5\u8bc4\u4f30\u5ba2\u6237\u5bf9\u516c\u53f8\u63d0\u4f9b\u7684\u4ea7\u54c1\u3001\u670d\u52a1\u6216\u6574\u4f53\u4f53\u9a8c\u7684\u6ee1\u610f\u7a0b\u5ea6\u3002 \u8fd9\u9879\u7814\u7a76\u65e8\u5728\u8861\u91cf\u548c\u4e86\u89e3\u5ba2\u6237\u5bf9\u4e0e\u4f01\u4e1a\u4e92\u52a8\u7684\u770b\u6cd5\u3001\u671f\u671b\u548c\u60c5\u7eea\u3002 \u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u7684\u4e3b\u8981\u76ee\u6807\u662f\u786e\u5b9a\u516c\u53f8\u53ef\u5728\u54ea\u4e9b\u65b9\u9762\u6539\u8fdb\u5176\u4ea7\u54c1\u548c\u5ba2\u6237\u670d\u52a1\uff0c\u4ee5\u63d0\u9ad8\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3001\u7559\u4f4f\u5ba2\u6237\u5e76\u53d6\u5f97\u6574\u4f53\u4e1a\u52a1\u6210\u529f\u3002<\/span><\/p>\n<p><b>\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u7684\u4e3b\u8981\u5185\u5bb9\u5305\u62ec<\/b><\/p>\n<ul>\n<li><b>\u6570\u636e\u6536\u96c6\uff1a  <\/b><span style=\"font-weight: 400;\">\u6536\u96c6\u5ba2\u6237\u53cd\u9988\u548c\u6570\u636e\u7684\u65b9\u6cd5\u591a\u79cd\u591a\u6837\uff0c\u5305\u62ec\u8c03\u67e5\u3001\u8bbf\u8c08\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u3001\u5728\u7ebf\u8bc4\u8bba\u5206\u6790\u548c\u793e\u4ea4\u5a92\u4f53\u76d1\u6d4b\u3002 \u6570\u636e\u6536\u96c6\u65b9\u6cd5\u7684\u9009\u62e9\u53d6\u51b3\u4e8e\u7814\u7a76\u76ee\u6807\u548c\u4e1a\u52a1\u6027\u8d28\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6d4b\u91cf\uff1a  <\/b><span style=\"font-weight: 400;\">\u5ba2\u6237\u6ee1\u610f\u5ea6\u901a\u5e38\u91c7\u7528\u91cf\u8868\u6765\u8861\u91cf\uff0c\u901a\u5e38\u4ece\u975e\u5e38\u6ee1\u610f\u5230\u975e\u5e38\u4e0d\u6ee1\u610f\u4e0d\u7b49\u3002 \u5e38\u89c1\u7684\u91cf\u8868\u5305\u62ec\u674e\u514b\u7279\u91cf\u8868\uff08\u5982 1 \u81f3 5 \u6216 1 \u81f3 7\uff09\u3001\u51c0\u63a8\u8350\u503c\uff08NPS\uff09\u6216\u5bf9\u6ee1\u610f\u5ea6\u95ee\u9898\u7684\u7b80\u5355 &#8220;\u662f&#8221;\/&#8221;\u5426 &#8220;\u56de\u7b54\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5206\u6790\uff1a <\/b><span style=\"font-weight: 400;\">\u6536\u96c6\u6570\u636e\u540e\uff0c\u7814\u7a76\u4eba\u5458\u5bf9\u5176\u8fdb\u884c\u5206\u6790\uff0c\u4ee5\u786e\u5b9a\u8d8b\u52bf\u3001\u6a21\u5f0f\u548c\u76f8\u5173\u6027\u3002 \u8fd9\u79cd\u5206\u6790\u6709\u52a9\u4e8e\u4e86\u89e3\u5f71\u54cd\u5ba2\u6237\u6ee1\u610f\u5ea6\u7684\u56e0\u7d20\u4ee5\u53ca\u9700\u8981\u6539\u8fdb\u7684\u65b9\u9762\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u884c\u52a8\u89c4\u5212\uff1a  <\/b><span style=\"font-weight: 400;\">\u6839\u636e\u4ece\u7814\u7a76\u4e2d\u83b7\u5f97\u7684\u89c1\u89e3\uff0c\u4f01\u4e1a\u5236\u5b9a\u884c\u52a8\u8ba1\u5212\uff0c\u4ee5\u89e3\u51b3\u4e0d\u6ee1\u610f\u6216\u9700\u8981\u6539\u8fdb\u7684\u5730\u65b9\u3002 \u8fd9\u4e9b\u8ba1\u5212\u53ef\u80fd\u6d89\u53ca\u4ea7\u54c1\u3001\u670d\u52a1\u3001\u5ba2\u6237\u652f\u6301\u6216\u5ba2\u6237\u4f53\u9a8c\u7684\u5176\u4ed6\u65b9\u9762\u7684\u53d8\u66f4\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6301\u7eed\u76d1\u63a7\uff1a<\/b><span style=\"font-weight: 400;\"> \u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\u3002 \u516c\u53f8\u5b9a\u671f\u6536\u96c6\u548c\u5206\u6790<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u5ba2\u6237\u53cd\u9988<\/a>\uff0c\u4ee5\u786e\u4fdd\u6539\u8fdb\u63aa\u65bd\u5207\u5b9e\u6709\u6548\uff0c\u6ee1\u610f\u5ea6\u59cb\u7ec8\u4fdd\u6301\u5728\u8f83\u9ad8\u6c34\u5e73\u3002<\/span><\/li>\n<\/ul>\n<p><b>\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u5bf9\u4f01\u4e1a\u6765\u8bf4\u6709\u51e0\u4e2a\u57fa\u672c\u76ee\u7684\uff1a<\/b><\/p>\n<ul>\n<li><b>\u627e\u51fa\u5f31\u70b9\uff1a <\/b><span style=\"font-weight: 400;\">\u5b83\u80fd\u5e2e\u52a9\u4f01\u4e1a\u627e\u51fa\u5ba2\u6237\u4e0d\u6ee1\u610f\u7684\u5177\u4f53\u9886\u57df\u6216\u63a5\u89e6\u70b9\uff0c\u4ece\u800c\u6709\u9488\u5bf9\u6027\u5730\u8fdb\u884c\u6539\u8fdb\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u63d0\u9ad8\u5ba2\u6237\u5fe0\u8bda\u5ea6\uff1a <\/b><span style=\"font-weight: 400;\">\u6ee1\u610f\u7684\u5ba2\u6237\u66f4\u6709\u53ef\u80fd\u4fdd\u6301\u5fe0\u8bda\u5ea6\uff0c\u7ee7\u7eed\u4e0e\u516c\u53f8\u5f00\u5c55\u4e1a\u52a1\u3002<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\u7814\u7a76<\/a>\u6709\u52a9\u4e8e\u4e86\u89e3\u5ba2\u6237\u5fe0\u8bda\u5ea6\u7684\u9a71\u52a8\u56e0\u7d20\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u58f0\u8a89\u7ba1\u7406\uff1a <\/b><span style=\"font-weight: 400;\">\u6b63\u9762\u7684\u5ba2\u6237\u4f53\u9a8c\u4f1a\u5e26\u6765\u6b63\u9762\u7684\u53e3\u7891\uff0c\u800c\u8d1f\u9762\u7684\u4f53\u9a8c\u5219\u4f1a\u635f\u5bb3\u516c\u53f8\u7684\u58f0\u8a89\u3002<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\u7814\u7a76<\/a>\u6709\u52a9\u4e8e\u7ba1\u7406\u548c\u6539\u5584\u54c1\u724c\u8ba4\u77e5\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7ade\u4e89\u4f18\u52bf\uff1a <\/b><span style=\"font-weight: 400;\">\u4f01\u4e1a\u53ef\u4ee5\u5229\u7528\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\uff0c\u63d0\u4f9b\u7b26\u5408\u5ba2\u6237\u671f\u671b\u7684\u4f18\u8d28\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u4ece\u800c\u8d85\u8d8a\u7ade\u4e89\u5bf9\u624b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u521b\u65b0\uff1a <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u5ba2\u6237\u7684\u53cd\u9988\u610f\u89c1<\/a>\u5f80\u5f80\u8574\u542b\u7740\u5b9d\u8d35\u7684\u521b\u65b0\u548c\u4ea7\u54c1\u5f00\u53d1\u7406\u5ff5\uff0c\u53ef\u4ee5\u63a8\u52a8\u589e\u957f\u548c\u5e02\u573a\u5dee\u5f02\u5316\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u662f\u4e00\u79cd\u4e86\u89e3\u548c\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u7684\u7cfb\u7edf\u65b9\u6cd5\u3002 \u5b83\u5728\u5e2e\u52a9\u4f01\u4e1a\u6ee1\u8db3\u5ba2\u6237\u671f\u671b\u3001\u63d0\u9ad8\u5fe0\u8bda\u5ea6\u4ee5\u53ca\u6700\u7ec8\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\u53d6\u5f97\u957f\u671f\u6210\u529f\u65b9\u9762\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002<\/span><\/p>\n<h2 id=\"toc_Importance_of_Customer_Satisfaction_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u7684\u91cd\u8981\u6027<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58669 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Satisfaction-Research-descriptive-600x737.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Satisfaction-Research-descriptive-600x737.jpg\" alt=\"\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u7684\u91cd\u8981\u6027\" width=\"600\" height=\"737\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27737%27%20viewBox%3D%270%200%20600%20737%27%3E%3Crect%20width%3D%27600%27%20height%3D%27737%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Satisfaction-Research-descriptive-200x246.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Satisfaction-Research-descriptive-244x300.jpg 244w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Satisfaction-Research-descriptive-400x491.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Satisfaction-Research-descriptive-600x737.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Satisfaction-Research-descriptive.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5f53\u4eca\u7684\u5546\u4e1a\u73af\u5883\u4e2d\uff0c\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u7684\u91cd\u8981\u6027\u600e\u4e48\u5f3a\u8c03\u90fd\u4e0d\u4e3a\u8fc7\u3002 \u5b83\u662f\u4f01\u4e1a\u4e86\u89e3\u3001\u8861\u91cf\u548c\u63d0\u5347\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u6574\u4f53\u4f53\u9a8c\u7684\u91cd\u8981\u5de5\u5177\u3002 \u4ee5\u4e0b\u662f\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u81f3\u5173\u91cd\u8981\u7684\u51e0\u4e2a\u5173\u952e\u539f\u56e0\uff1a<\/span><\/p>\n<p><b>1.\u7559\u4f4f\u5ba2\u6237\uff1a  <\/b><span style=\"font-weight: 400;\">\u6ee1\u610f\u7684\u5ba2\u6237\u66f4\u6709\u53ef\u80fd\u4fdd\u6301\u5fe0\u8bda\u5ea6\uff0c\u7ee7\u7eed\u4e0e\u516c\u53f8\u5f00\u5c55\u4e1a\u52a1\u3002 \u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u6709\u52a9\u4e8e\u786e\u5b9a\u9700\u8981\u6539\u8fdb\u7684\u9886\u57df\uff0c\u4ee5\u7559\u4f4f\u73b0\u6709\u5ba2\u6237\u3001\u964d\u4f4e\u5ba2\u6237\u6d41\u5931\u7387\u5e76\u4fdd\u7559\u5b9d\u8d35\u7684\u6536\u5165\u6d41\u3002<\/span><\/p>\n<p><b>2.\u91cd\u590d\u4e1a\u52a1\uff1a  <\/b><span style=\"font-weight: 400;\">\u5feb\u4e50\u7684\u5ba2\u6237\u66f4\u6709\u53ef\u80fd\u91cd\u590d\u8d2d\u4e70\uff0c\u5e76\u5efa\u7acb\u6301\u7eed\u7684\u4e1a\u52a1\u5173\u7cfb\u3002 \u4e86\u89e3\u4ec0\u4e48\u80fd\u8ba9\u5ba2\u6237\u6ee1\u610f\uff0c\u5c31\u80fd\u63d0\u9ad8\u9500\u552e\u989d\u548c\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\u3002<\/span><\/p>\n<p><b>3.\u79ef\u6781\u7684\u53e3\u7891\uff1a<\/b><span style=\"font-weight: 400;\"> \u6ee1\u610f\u7684\u5ba2\u6237\u5f80\u5f80\u4f1a\u6210\u4e3a\u54c1\u724c\u7684\u62e5\u62a4\u8005\u3002 \u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u5411\u4ed6\u4eba\u63a8\u8350\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u4ece\u800c\u4ea7\u751f\u79ef\u6781\u7684\u53e3\u7891\u8425\u9500\u3002 \u8fd9\u79cd\u6709\u673a\u63a8\u5e7f\u53ef\u4ee5\u4ee5\u8f83\u4f4e\u7684\u83b7\u53d6\u6210\u672c\u5438\u5f15\u65b0\u5ba2\u6237\u3002<\/span><\/p>\n<p><b>4.\u63d0\u5347\u54c1\u724c\u58f0\u8a89\uff1a  <\/b><span style=\"font-weight: 400;\">\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u6709\u52a9\u4e8e\u63d0\u5347\u54c1\u724c\u58f0\u8a89\u3002 \u5982\u679c\u5ba2\u6237\u5bf9\u60a8\u7684\u4f01\u4e1a\u59cb\u7ec8\u4fdd\u6301\u79ef\u6781\u7684\u4f53\u9a8c\uff0c\u60a8\u7684\u54c1\u724c\u5c31\u4f1a\u4e0e\u8d28\u91cf\u3001\u53ef\u9760\u6027\u548c\u53ef\u4fe1\u5ea6\u8054\u7cfb\u5728\u4e00\u8d77\u3002<\/span><\/p>\n<p><b>5.\u7ade\u4e89\u4f18\u52bf\uff1a  <\/b><span style=\"font-weight: 400;\">\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\uff0c\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6237\u4f53\u9a8c\u53ef\u4ee5\u8ba9\u60a8\u7684\u4f01\u4e1a\u4ece\u7ade\u4e89\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\u3002 \u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u53ef\u5e2e\u52a9\u60a8\u786e\u5b9a\u5728\u54ea\u4e9b\u65b9\u9762\u53ef\u4ee5\u8d85\u8d8a\u7ade\u4e89\u5bf9\u624b\uff0c\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002<\/span><\/p>\n<p><b>6.\u964d\u4f4e\u5ba2\u6237\u670d\u52a1\u6210\u672c\uff1a  <\/b><span style=\"font-weight: 400;\">\u901a\u8fc7\u89e3\u51b3\u5e38\u89c1\u75db\u70b9\u548c\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u60a8\u53ef\u4ee5\u51cf\u5c11\u652f\u6301\u54a8\u8be2\u548c\u6295\u8bc9\u7684\u6570\u91cf\u3002 \u8fd9\u53ef\u4ee5\u964d\u4f4e\u5ba2\u6237\u670d\u52a1\u6210\u672c\uff0c\u63d0\u9ad8\u8fd0\u8425\u6548\u7387\u3002<\/span><\/p>\n<p><b>7.\u521b\u65b0\u4e0e\u4ea7\u54c1\u5f00\u53d1\uff1a  <\/b><span style=\"font-weight: 400;\">\u901a\u8fc7<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\u7814\u7a76<\/a>\u6536\u96c6\u5230\u7684<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u5ba2\u6237\u53cd\u9988\u610f\u89c1<\/a>\u5f80\u5f80\u8574\u542b\u7740\u5bf9\u521b\u65b0\u548c\u4ea7\u54c1\u5f00\u53d1\u7684\u5b9d\u8d35\u89c1\u89e3\u548c\u60f3\u6cd5\u3002 \u4e86\u89e3\u5ba2\u6237\u7684\u9700\u6c42\u548c\u504f\u597d\uff0c\u53ef\u4ee5\u4e3a\u5f00\u53d1\u7b26\u5408\u5e02\u573a\u9700\u6c42\u7684\u65b0\u4ea7\u54c1\u63d0\u4f9b\u6307\u5bfc\u3002<\/span><\/p>\n<p><b>8.\u6570\u636e\u9a71\u52a8\u51b3\u7b56\uff1a<\/b><span style=\"font-weight: 400;\"> \u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u53ef\u63d0\u4f9b\u6570\u636e\u548c\u6307\u6807\uff0c\u4e3a\u6218\u7565\u51b3\u7b56\u63d0\u4f9b\u6307\u5bfc\u3002 \u5b83\u4f7f\u4f01\u4e1a\u80fd\u591f\u5728\u4ea7\u54c1\u6539\u8fdb\u3001\u8425\u9500\u7b56\u7565\u548c\u8d44\u6e90\u5206\u914d\u65b9\u9762\u505a\u51fa\u660e\u667a\u7684\u9009\u62e9\u3002<\/span><\/p>\n<p><b>9.\u964d\u4f4e\u98ce\u9669\uff1a <\/b><span style=\"font-weight: 400;\">\u53ca\u65e9\u53d1\u73b0\u5e76\u89e3\u51b3\u5ba2\u6237\u7684\u4e0d\u6ee1\u60c5\u7eea\uff0c\u6709\u52a9\u4e8e\u964d\u4f4e\u56e0\u5ba2\u6237\u6295\u8bc9\u800c\u5f15\u53d1\u8d1f\u9762\u516c\u5171\u5173\u7cfb\u4e8b\u4ef6\u3001\u5ba2\u6237\u6d41\u5931\u6216\u6cd5\u5f8b\u95ee\u9898\u7684\u98ce\u9669\u3002<\/span><\/p>\n<p><b>10.\u5458\u5de5\u53c2\u4e0e\uff1a<\/b><span style=\"font-weight: 400;\"> \u5ba2\u6237\u6ee1\u610f\u7684\u540c\u65f6\uff0c\u5458\u5de5\u4e5f\u4f1a\u6295\u5165\u5de5\u4f5c\uff0c\u79ef\u6781\u8fdb\u53d6\u3002 \u770b\u5230\u81ea\u5df1\u7684\u5de5\u4f5c\u5bf9\u5ba2\u6237\u6ee1\u610f\u5ea6\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u7684\u5458\u5de5\uff0c\u66f4\u6709\u53ef\u80fd\u5bf9\u81ea\u5df1\u7684\u5de5\u4f5c\u5145\u6ee1\u70ed\u60c5\u5e76\u5168\u529b\u4ee5\u8d74\u3002<\/span><\/p>\n<p><b>11.\u957f\u671f\u4e1a\u52a1\u53ef\u6301\u7eed\u6027\uff1a<\/b><span style=\"font-weight: 400;\"> \u4fdd\u6301\u8f83\u9ad8\u7684\u5ba2\u6237\u6ee1\u610f\u5ea6\u6709\u52a9\u4e8e\u4f01\u4e1a\u7684\u957f\u671f\u53ef\u6301\u7eed\u53d1\u5c55\u548c\u589e\u957f\u3002 \u5b83\u6709\u52a9\u4e8e\u5efa\u7acb\u7a33\u5b9a\u7684\u5ba2\u6237\u7fa4\uff0c\u63d0\u4f9b\u6301\u7eed\u7684\u6536\u5165\u3002<\/span><\/p>\n<p><b>12.\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u6587\u5316\uff1a <\/b><span style=\"font-weight: 400;\">\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u53ef\u5728\u516c\u53f8\u5185\u90e8\u57f9\u517b\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u6587\u5316\uff0c\u9f13\u52b1\u5458\u5de5\u4f18\u5148\u8003\u8651\u5ba2\u6237\u9700\u6c42\uff0c\u5e76\u4e0d\u65ad\u5bfb\u6c42\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u662f\u4f01\u4e1a\u8861\u91cf\u5ba2\u6237\u60c5\u7eea\u3001\u786e\u5b9a\u6539\u8fdb\u9886\u57df\u5e76\u6700\u7ec8\u63d0\u9ad8\u5ba2\u6237\u5fe0\u8bda\u5ea6\u548c\u76c8\u5229\u80fd\u529b\u7684\u6709\u529b\u5de5\u5177\u3002 \u5728\u5ba2\u6237\u671f\u671b\u4e0d\u65ad\u53d8\u5316\u7684\u65f6\u4ee3\uff0c\u4e86\u89e3\u5e76\u6ee1\u8db3\u8fd9\u4e9b\u671f\u671b\u5bf9\u4e8e\u957f\u671f\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002 \u901a\u8fc7\u79ef\u6781\u6295\u8d44\u4e8e\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\uff0c\u4f01\u4e1a\u53ef\u4ee5\u9002\u5e94\u5e76\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u4e2d\u8301\u58ee\u6210\u957f\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Customer Research?'}\" data-sheets-userformat=\"{'2':1065473,'3':{'1':0},'12':0,'17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-customer-research\/'}\uee10{'1':38}\"><b>\u4e86\u89e3\u66f4\u591a\uff1a<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-customer-research\/\" rel=\"noopener\">\u4ec0\u4e48\u662f\u5ba2\u6237\u7814\u7a76\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Process_of_Customer_Satisfaction_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u8fc7\u7a0b<\/h2>\n<p><span style=\"font-weight: 400;\">\u5f00\u5c55\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u7684\u8fc7\u7a0b\u6d89\u53ca\u51e0\u4e2a\u5173\u952e\u6b65\u9aa4\uff0c\u4ee5\u6536\u96c6\u3001\u5206\u6790\u5ba2\u6237\u7684\u53cd\u9988\u610f\u89c1\u548c\u6570\u636e\u5e76\u91c7\u53d6\u76f8\u5e94\u884c\u52a8\u3002 \u4ee5\u4e0b\u662f\u5f00\u5c55\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u7684\u5206\u6b65\u6307\u5357\uff1a<\/span><\/p>\n<p><b>1.\u786e\u5b9a\u7814\u7a76\u76ee\u6807<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u660e\u786e\u5ba2\u6237\u6ee1\u610f\u5ea6\u7814\u7a76\u7684\u76ee\u6807\u548c\u76ee\u7684\u3002 \u60a8\u5e0c\u671b\u8861\u91cf\u6216\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u7684\u54ea\u4e9b\u5177\u4f53\u65b9\u9762\uff1f \u60a8\u5173\u6ce8\u7684\u662f\u603b\u4f53\u6ee1\u610f\u5ea6\u3001\u4ea7\u54c1\u6ee1\u610f\u5ea6\u3001\u670d\u52a1\u6ee1\u610f\u5ea6\uff0c\u8fd8\u662f\u8fd9\u4e9b\u65b9\u9762\u7684\u7efc\u5408\u6ee1\u610f\u5ea6\uff1f<\/span><\/p>\n<p><b>2.\u9009\u62e9\u7814\u7a76\u65b9\u6cd5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u636e\u76ee\u6807\u9009\u62e9\u9002\u5f53\u7684<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/#toc_Types_of_Research_Methods\">\u7814\u7a76\u65b9\u6cd5<\/a>\u3002 \u5e38\u89c1\u7684\u65b9\u6cd5\u5305\u62ec\u8c03\u67e5\u3001\u8bbf\u8c08\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u3001\u5728\u7ebf\u8bc4\u8bba\u5206\u6790\u3001\u793e\u4ea4\u5a92\u4f53\u76d1\u6d4b\u548c\u53cd\u9988\u8868\u3002 \u8003\u8651\u6bcf\u79cd\u65b9\u6cd5\u7684\u4f18\u52bf\u548c\u5c40\u9650\u6027\uff0c\u9009\u62e9\u6700\u9002\u5408\u60a8\u9700\u6c42\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n<p><b>3.\u786e\u5b9a\u76ee\u6807\u53d7\u4f17<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u786e\u5b9a\u7814\u7a76\u7684\u76ee\u6807\u53d7\u4f17\u6216\u5ba2\u6237\u7fa4\u3002 \u786e\u4fdd\u60a8\u7684\u6837\u672c\u7ec4\u80fd\u4ee3\u8868\u60a8\u7684\u5ba2\u6237\u7fa4\uff0c\u4ee5\u83b7\u5f97\u51c6\u786e\u7684\u89c1\u89e3\u3002<\/span><\/p>\n<p><b>4.\u521b\u5efa\u7814\u7a76\u5de5\u5177<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5f00\u53d1\u7814\u7a76\u5de5\u5177\uff0c\u5982\u8c03\u67e5\u95ee\u5377\u3001\u8bbf\u8c08\u811a\u672c\u6216\u8ba8\u8bba\u6307\u5357\u3002 \u786e\u4fdd\u60a8\u7684\u8be2\u95ee\u51c6\u786e\u3001\u516c\u6b63\uff0c\u5e76\u4e0e\u60a8\u7684\u7814\u7a76\u76ee\u6807\u5bc6\u5207\u76f8\u5173\u3002<\/span><\/p>\n<p><b>5.\u6570\u636e\u6536\u96c6<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u91c7\u7528\u60a8\u9009\u62e9\u7684\u7814\u7a76\u65b9\u6cd5\u6536\u96c6\u5ba2\u6237\u6570\u636e\u3002 \u8fd9\u53ef\u80fd\u6d89\u53ca\u5206\u53d1\u8c03\u67e5\u95ee\u5377\u3001\u5f00\u5c55\u8bbf\u8c08\u6216<a href=\"https:\/\/ideascale.com\/blog\/what-is-a-focus-group\/\">\u7126\u70b9\u5c0f\u7ec4<\/a>\u3001\u76d1\u6d4b\u5728\u7ebf\u8bc4\u8bba\u548c\u793e\u4ea4\u5a92\u4f53\u63d0\u53ca\u60c5\u51b5\uff0c\u6216\u5728\u5404\u79cd\u63a5\u89e6\u70b9\u63d0\u4f9b\u53cd\u9988\u8868\u3002<\/span><\/p>\n<p><b>6.\u5206\u6790\u6570\u636e<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6536\u96c6\u6570\u636e\u540e\uff0c\u8981\u5bf9\u5176\u8fdb\u884c\u7cfb\u7edf\u5206\u6790\u3002 \u4ece\u56de\u7b54\u4e2d\u5bfb\u627e\u8d8b\u52bf\u3001\u6a21\u5f0f\u548c\u76f8\u5173\u6027\u3002 \u4f7f\u7528\u7edf\u8ba1\u5206\u6790\u6280\u672f\u4ece\u6570\u636e\u4e2d\u5f97\u51fa\u6709\u610f\u4e49\u7684\u89c1\u89e3\u3002<\/span><\/p>\n<p><b>7.\u89e3\u91ca\u7814\u7a76\u7ed3\u679c<\/b><\/p>\n<p><span 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