{"id":70853,"date":"2023-09-08T08:10:56","date_gmt":"2023-09-08T12:10:56","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%a0%94%e7%a9%b6%e7%9b%ae%e6%a0%87\/"},"modified":"2024-01-29T07:35:08","modified_gmt":"2024-01-29T11:35:08","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e7%a0%94%e7%a9%b6%e7%9b%ae%e6%a0%87","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%a0%94%e7%a9%b6%e7%9b%ae%e6%a0%87\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7814\u7a76\u76ee\u6807\uff1f \u5b9a\u4e49\u3001\u7c7b\u578b\u3001\u793a\u4f8b\u548c\u6700\u4f73\u505a\u6cd5"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Research_Objective\">\u4ec0\u4e48\u662f\u7814\u7a76\u76ee\u6807\uff1f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Research_Objectives_Types\">\u7814\u7a76\u76ee\u6807\u7684\u7c7b\u578b<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Research_Objectives_Examples\">6 \u5927\u7814\u7a76\u76ee\u6807\u8303\u4f8b<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Research_Objectives_Best_Practices\">\u7814\u7a76\u76ee\u6807 \u6700\u4f73\u505a\u6cd5<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Research_Objective\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f\u7814\u7a76\u76ee\u6807\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u7814\u7a76\u76ee\u6807\u88ab\u5b9a\u4e49\u4e3a\u5bf9\u4e00\u9879\u7814\u7a76\u7684\u5177\u4f53\u76ee\u6807\u548c\u76ee\u7684\u7684\u7b80\u660e\u627c\u8981\u7684\u9648\u8ff0\u3002 \u5b83\u6982\u8ff0\u4e86\u7814\u7a76\u4eba\u5458\u6253\u7b97\u5b8c\u6210\u7684\u5de5\u4f5c\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5e0c\u671b\u901a\u8fc7\u7814\u7a76\u4e86\u89e3\u6216\u53d1\u73b0\u4ec0\u4e48\u3002 \u7814\u7a76\u76ee\u6807\u5bf9\u4e8e\u6307\u5bfc<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/#toc_Research_Process_How_To_Conduct_Research\">\u7814\u7a76\u8fc7\u7a0b<\/a>\u3001\u786e\u4fdd\u7814\u7a76\u91cd\u70b9\u7a81\u51fa\u548c\u6309\u90e8\u5c31\u73ed\u8fdb\u884c\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><b>\u7814\u7a76\u76ee\u6807\u7684\u4e3b\u8981\u7279\u5f81\u5305\u62ec<\/b><\/p>\n<ul>\n<li><b>\u6e05\u6670\u5ea6\uff1a  <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u76ee\u6807\u5e94\u5b9a\u4e49\u660e\u786e\uff0c\u6613\u4e8e\u7406\u89e3\u3002 \u5e94\u786e\u4fdd\u6ca1\u6709\u542b\u7cca\u6216\u8bef\u89e3\u7684\u7a7a\u95f4\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7279\u5f02\u6027\uff1a  <\/b><span style=\"font-weight: 400;\">\u76ee\u6807\u5e94\u5177\u4f53\u660e\u786e\uff0c\u5e76\u4e25\u683c\u805a\u7126\u4e8e\u7814\u7a76\u6253\u7b97\u8c03\u67e5\u7684<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\u7814\u7a76\u8bfe\u9898<\/a>\u7684\u5404\u4e2a\u65b9\u9762\u3002 \u4ed6\u4eec\u5e94\u8be5\u56de\u7b54 &#8220;\u4ec0\u4e48 &#8220;\u6216 &#8220;\u54ea\u4e9b &#8220;\u7684\u95ee\u9898\uff0c\u800c\u4e0d\u662f &#8220;\u5982\u4f55 &#8220;\u6216 &#8220;\u4e3a\u4ec0\u4e48 &#8220;\u7684\u95ee\u9898\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u53ef\u8861\u91cf\u6027\uff1a  <\/b><span style=\"font-weight: 400;\">\u5236\u5b9a\u7814\u7a76\u76ee\u6807\u7684\u65b9\u5f0f\u5e94\u4fbf\u4e8e\u8861\u91cf\u548c\u8bc4\u4f30\u3002 \u8fd9\u610f\u5473\u7740\u5e94\u8be5\u6709\u529e\u6cd5\u786e\u5b9a\u76ee\u6807\u662f\u5426\u5df2\u7ecf\u5b9e\u73b0\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u76f8\u5173\u6027\uff1a  <\/b><span style=\"font-weight: 400;\">\u76ee\u6807\u5e94\u4e0e\u7814\u7a76\u8bfe\u9898\u76f8\u5173\uff0c\u5e76\u4e0e\u603b\u4f53\u7814\u7a76\u95ee\u9898\u6216\u5047\u8bbe\u76f8\u4e00\u81f4\u3002 \u5b83\u4eec\u5e94\u6d89\u53ca\u4e3b\u9898\u7684\u91cd\u8981\u65b9\u9762\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u73b0\u5b9e\u6027\uff1a<\/b><span style=\"font-weight: 400;\">\u76ee\u6807\u5e94\u5728\u7814\u7a76\u7684\u65f6\u95f4\u3001\u8d44\u6e90\u548c\u53ef\u884c\u6027\u7b49\u9650\u5236\u6761\u4ef6\u4e0b\u53ef\u4ee5\u5b9e\u73b0\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6709\u65f6\u9650\uff1a <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u76ee\u6807\u53ef\u80fd\u6709\u76f8\u5173\u7684\u65f6\u95f4\u8868\u6216\u6700\u540e\u671f\u9650\uff0c\u4ee5\u8bf4\u660e\u4f55\u65f6\u5e94\u5b9e\u73b0<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\u7814\u7a76<\/a>\u76ee\u7684\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7814\u7a76\u76ee\u6807\u6709\u52a9\u4e8e\u7814\u7a76\u4eba\u5458\u59cb\u7ec8\u4e13\u6ce8\u4e8e\u7814\u7a76\u76ee\u7684\uff0c\u5e76\u6307\u5bfc<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/#toc_Types_of_Research_Methods\">\u7814\u7a76\u65b9\u6cd5<\/a>\u3001\u6570\u636e\u6536\u96c6\u548c\u5206\u6790\u7684\u5236\u5b9a\u3002 \u7814\u7a76\u5b8c\u6210\u540e\uff0c\u5b83\u4eec\u8fd8\u53ef\u4f5c\u4e3a\u8bc4\u4f30\u7814\u7a76\u6210\u529f\u4e0e\u5426\u7684\u4f9d\u636e\u3002 \u5728\u7814\u7a76\u9879\u76ee\u4e2d\uff0c\u7814\u7a76\u76ee\u6807\u901a\u5e38\u662f\u5728\u63d0\u51fa\u7814\u7a76\u95ee\u9898\u6216\u5047\u8bbe\u4e4b\u540e\u5236\u5b9a\u7684\uff0c\u662f\u5f00\u5c55\u7814\u7a76\u7684\u8def\u7ebf\u56fe\u3002<\/span><\/p>\n<h2 id=\"toc_Research_Objectives_Types\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u7814\u7a76\u76ee\u6807\u7684\u7c7b\u578b<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58674 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Research-Objective-descriptive-1-600x621.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Research-Objective-descriptive-1-600x621.jpg\" alt=\"\u7814\u7a76\u76ee\u6807\u7684\u7c7b\u578b\" width=\"600\" height=\"621\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27621%27%20viewBox%3D%270%200%20600%20621%27%3E%3Crect%20width%3D%27600%27%20height%3D%27621%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Research-Objective-descriptive-1-200x207.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Research-Objective-descriptive-1-290x300.jpg 290w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Research-Objective-descriptive-1-400x414.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Research-Objective-descriptive-1-600x621.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Research-Objective-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u7814\u7a76\u76ee\u6807\u53ef\u6839\u636e\u7814\u7a76\u7684\u91cd\u70b9\u548c\u76ee\u7684\u5206\u4e3a\u4e0d\u540c\u7c7b\u578b\u3002 \u4ee5\u4e0b\u662f\u4e00\u4e9b\u5e38\u89c1\u7684\u7814\u7a76\u76ee\u6807\u7c7b\u578b\uff1a<\/span><\/p>\n<p><b>1.\u63cf\u8ff0\u6027\u76ee\u6807<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u76ee\u6807\u65e8\u5728\u5bf9\u67d0\u4e00\u73b0\u8c61\u3001\u4e8b\u4ef6\u6216\u4e3b\u9898\u8fdb\u884c\u8be6\u7ec6\u800c\u51c6\u786e\u7684\u63cf\u8ff0\u3002 \u4ed6\u4eec\u4e3b\u8981\u56de\u7b54\u4ec0\u4e48\u3001\u8c01\u3001\u5728\u54ea\u91cc\u3001\u4ec0\u4e48\u65f6\u95f4\u7b49\u95ee\u9898\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982&#8221;\u5212\u5b9a\u7814\u7a76\u53c2\u4e0e\u8005\u7684\u4eba\u53e3\u7edf\u8ba1\u5c5e\u6027&#8221;\u3002<\/span><\/p>\n<p><b>2.\u63a2\u7d22\u6027\u76ee\u6807<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5f53\u7814\u7a76\u4eba\u5458\u8bd5\u56fe\u66f4\u597d\u5730\u4e86\u89e3\u67d0\u4e2a\u4e3b\u9898\u65f6\uff0c\u5c24\u5176\u662f\u5728\u73b0\u6709\u77e5\u8bc6\u6709\u9650\u7684\u60c5\u51b5\u4e0b\uff0c\u5c31\u4f1a\u4f7f\u7528\u63a2\u7d22\u6027\u76ee\u6807\u3002 \u8fd9\u901a\u5e38\u6d89\u53ca\u521d\u6b65\u8c03\u67e5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982&#8221;\u8c03\u67e5\u5f71\u54cd\u6d88\u8d39\u8005\u5bf9\u53ef\u6301\u7eed\u4ea7\u54c1\u503e\u5411\u7684\u53ef\u80fd\u51b3\u5b9a\u56e0\u7d20&#8221;\u3002<\/span><\/p>\n<p><b>3.\u89e3\u91ca\u6027\u76ee\u6807<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u89e3\u91ca\u6027\u76ee\u6807\u65e8\u5728\u786e\u5b9a\u53d8\u91cf\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u5e76\u89e3\u91ca\u67d0\u4e9b\u73b0\u8c61\u80cc\u540e\u7684\u539f\u56e0\u6216\u7406\u7531\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982&#8221;\u7814\u7a76\u5438\u70df\u4e60\u60ef\u4e0e\u80ba\u764c\u53d1\u75c5\u4e4b\u95f4\u7684\u56e0\u679c\u5173\u7cfb&#8221;\u3002<\/span><\/p>\n<p><b>4.\u6bd4\u8f83\u76ee\u6807<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u76ee\u6807\u6d89\u53ca\u6bd4\u8f83\u4e24\u4e2a\u6216\u4e24\u4e2a\u4ee5\u4e0a\u7684\u53d8\u91cf\u3001\u7fa4\u4f53\u6216\u60c5\u51b5\uff0c\u4ee5\u786e\u5b9a\u76f8\u4f3c\u6027\u3001\u5dee\u5f02\u6027\u3001\u6a21\u5f0f\u6216\u8d8b\u52bf\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982&#8221;\u6bd4\u8f83\u4e24\u79cd\u4e0d\u540c\u8425\u9500\u7b56\u7565\u5bf9\u9500\u552e\u989d\u7684\u5f71\u54cd&#8221;\u3002<\/span><\/p>\n<p><b>5.\u9884\u6d4b\u76ee\u6807<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u9884\u6d4b\u6027\u76ee\u6807\u65e8\u5728\u6839\u636e\u73b0\u6709\u6570\u636e\u6216\u6a21\u5f0f\u9884\u6d4b\u6216\u9884\u62a5\u672a\u6765\u7684\u7ed3\u679c\u6216\u8d8b\u52bf\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u793a\u4f8b&#8221;\u5229\u7528\u5386\u53f2\u4f7f\u7528\u6a21\u5f0f\u548c\u6ee1\u610f\u5ea6\u6570\u636e\uff0c\u9884\u6d4b\u5728\u7ebf\u8ba2\u9605\u670d\u52a1\u7684\u5ba2\u6237\u6d41\u5931\u7387&#8221;\u3002<\/span><\/p>\n<p><b>6.\u89c4\u8303\u76ee\u6807<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u89c4\u8303\u6027\u76ee\u6807\u6d89\u53ca\u4e3a\u7279\u5b9a\u7814\u7a76\u9886\u57df\u5236\u5b9a\u6807\u51c6\u3001\u51c6\u5219\u6216\u5efa\u8bae\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982&#8221;\u4e3a\u8d1f\u8d23\u4efb\u5730\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u5236\u5b9a\u9488\u5bf9\u7279\u5b9a\u884c\u4e1a\u7684\u9053\u5fb7\u51c6\u5219&#8221;\u3002<\/span><\/p>\n<p><b>7.\u5b9a\u6027\u76ee\u6807<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-qualitative-research\/\">\u5b9a\u6027<\/a>\u76ee\u6807\u7528\u4e8e\u5b9a\u6027\u7814\u7a76\uff0c\u4ee5\u6df1\u5165\u63a2\u7d22\u548c\u4e86\u89e3\u7ecf\u9a8c\u3001\u770b\u6cd5\u548c\u884c\u4e3a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982&#8221;\u5728\u5b9a\u6027\u8bbf\u8c08\u8c03\u67e5\u4e2d\u63ed\u793a\u53c2\u4e0e\u8005\u7684\u6f5c\u5728\u52a8\u673a\u548c\u60c5\u611f&#8221;\u3002<\/span><\/p>\n<p><b>8.\u91cf\u5316\u76ee\u6807<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-quantitative-research\/\">\u5b9a\u91cf<\/a>\u76ee\u6807\u6d89\u53ca\u6536\u96c6\u548c\u5206\u6790\u6570\u5b57\u6570\u636e\uff0c\u4ee5\u6d4b\u91cf\u548c\u91cf\u5316\u7279\u5b9a\u73b0\u8c61\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982&#8221;\u786e\u5b9a\u9009\u5b9a\u5bb6\u5ead\u7fa4\u4f53\u7684\u6536\u5165\u6c34\u5e73\u4e0e\u6559\u80b2\u8d44\u6e90\u53ef\u7528\u6027\u4e4b\u95f4\u7684\u5173\u7cfb&#8221;\u3002<\/span><\/p>\n<p><b>9.\u7eb5\u5411\u76ee\u6807<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7eb5\u5411\u76ee\u6807\u6d89\u53ca\u5728\u8f83\u957f\u65f6\u95f4\u5185\u7814\u7a76\u76f8\u540c\u7684\u4e3b\u9898\u6216\u5b9e\u4f53\uff0c\u4ee5\u8ddf\u8e2a\u5176\u53d8\u5316\u6216\u53d1\u5c55\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982&#8221;\u8bc4\u4f30\u513f\u7ae5\u4ece\u5e7c\u513f\u56ed\u5230\u9ad8\u4e2d\u6bd5\u4e1a\u7684\u8ba4\u77e5\u53d1\u5c55\u60c5\u51b5&#8221;\u3002<\/span><\/p>\n<p><b>10.\u6a2a\u65ad\u9762\u76ee\u6807<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6a2a\u65ad\u9762\u76ee\u6807\u6d89\u53ca\u5728\u5355\u4e00\u65f6\u95f4\u70b9\u5bf9\u6837\u672c\u8fdb\u884c\u7814\u7a76\uff0c\u4ee5\u6536\u96c6\u6709\u5173\u4eba\u53e3\u7279\u5f81\u6216\u6001\u5ea6\u7684\u6570\u636e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982&#8221;\u8bc4\u4f30\u533b\u7597\u4fdd\u5065\u884c\u4e1a\u96c7\u5458\u7684\u5c31\u4e1a\u73b0\u72b6\u548c\u5de5\u4f5c\u6ee1\u610f\u5ea6&#8221;\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7814\u7a76\u76ee\u6807\u7c7b\u578b\u7684\u9009\u62e9\u53d6\u51b3\u4e8e<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\u7814\u7a76<\/a>\u7684\u6027\u8d28\u3001\u7814\u7a76\u95ee\u9898\u6216\u5047\u8bbe\u4ee5\u53ca\u7814\u7a76\u7684\u603b\u4f53\u76ee\u6807\u3002 \u7814\u7a76\u4eba\u5458\u7ecf\u5e38\u5c06\u8fd9\u4e9b\u7c7b\u578b\u7ed3\u5408\u8d77\u6765\u4f7f\u7528\uff0c\u4ee5\u89e3\u51b3\u7814\u7a76\u8c03\u67e5\u7684\u4e0d\u540c\u65b9\u9762\u95ee\u9898\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Research Design?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-research-design\/'}\uee10{'1':36}\"><b>\u4e86\u89e3\u66f4\u591a\uff1a<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-research-design\/\" rel=\"noopener\">\u4ec0\u4e48\u662f\u7814\u7a76\u8bbe\u8ba1\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Research_Objectives_Examples\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">6 \u5927\u7814\u7a76\u76ee\u6807\u8303\u4f8b<\/h2>\n<p><span style=\"font-weight: 400;\">\u6839\u636e\u7814\u7a76\u9886\u57df\u548c\u5177\u4f53<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\">\u7814\u7a76\u8bfe\u9898<\/a>\u7684\u4e0d\u540c\uff0c\u7814\u7a76\u76ee\u6807\u4e5f\u5927\u76f8\u5f84\u5ead\u3002 \u4e0d\u8fc7\uff0c\u6211\u53ef\u4ee5\u63d0\u4f9b\u4e00\u4e9b\u4e0d\u540c\u9886\u57df\u7814\u7a76\u76ee\u6807\u7684\u4f8b\u5b50\uff0c\u4ee5\u8bf4\u660e\u5176\u591a\u6837\u6027\uff1a<\/span><\/p>\n<p><b>1.\u533b\u7597\u4fdd\u5065\u7814\u7a76<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u7814\u7a76 40-60 \u5c81\u6210\u5e74\u4eba\u7ecf\u5e38\u53c2\u52a0\u4f53\u80b2\u953b\u70bc\u4e0e\u5fc3\u8840\u7ba1\u75be\u75c5\u53d1\u75c5\u7387\u4e4b\u95f4\u7684\u5173\u7cfb\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u8bc4\u4f30\u65b0\u836f\u5728 6 \u4e2a\u6708\u5185\u51cf\u8f7b\u7279\u5b9a\u75c5\u75c7\u75c7\u72b6\u7684\u6548\u679c\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u786e\u5b9a\u5f71\u54cd\u7279\u5b9a\u4eba\u53e3\u7fa4\u4f53\u5c31\u533b\u884c\u4e3a\u7684\u56e0\u7d20\u3002<\/span><\/li>\n<\/ul>\n<p><b>2.\u6559\u80b2\u7814\u7a76<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u7814\u7a76\u6280\u672f\u878d\u5165\u8bfe\u5802\u5bf9\u5b66\u751f\u6570\u5b66\u5b66\u4e60\u6210\u7ee9\u7684\u5f71\u54cd\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u786e\u5b9a\u63d0\u9ad8\u5c0f\u5b66\u751f\u9605\u8bfb\u7406\u89e3\u80fd\u529b\u7684\u65b0\u6559\u5b66\u65b9\u6cd5\u7684\u6709\u6548\u6027\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u63a2\u8ba8\u9020\u6210\u7279\u5b9a\u6559\u80b2\u673a\u6784\u5b66\u751f\u8f8d\u5b66\u7387\u7684\u56e0\u7d20\u3002<\/span><\/li>\n<\/ul>\n<p><b>3.\u73af\u5883\u79d1\u5b66\u7814\u7a76<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5206\u6790\u6c14\u5019\u53d8\u5316\u5bf9\u7279\u5b9a\u5730\u533a\u7279\u5b9a\u9e1f\u7c7b\u8fc1\u5f99\u6a21\u5f0f\u7684\u5f71\u54cd\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u8c03\u67e5\u70ed\u5e26\u96e8\u6797\u780d\u4f10\u68ee\u6797\u5bf9\u5f53\u5730\u751f\u7269\u591a\u6837\u6027\u7684\u957f\u671f\u5f71\u54cd\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u8bc4\u4f30\u4e00\u9879\u4fdd\u62a4\u8ba1\u5212\u5728\u4fdd\u62a4\u6781\u5ea6\u6fd2\u5371\u7269\u79cd\u65b9\u9762\u7684\u6709\u6548\u6027\u3002<\/span><\/li>\n<\/ul>\n<p><b>4.\u5546\u4e1a\u548c\u8425\u9500\u7814\u7a76<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u8bc4\u4f30\u6d88\u8d39\u8005\u5bf9\u5316\u5986\u54c1\u884c\u4e1a\u73af\u4fdd\u5305\u88c5\u6750\u6599\u7684\u504f\u597d\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">To analyze the market potential for a new product in a specific geographical area.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u627e\u51fa\u5f71\u54cd\u5feb\u9910\u4e1a\u987e\u5ba2\u5fe0\u8bda\u5ea6\u7684\u5173\u952e\u56e0\u7d20\u3002<\/span><\/li>\n<\/ul>\n<p><b>5.\u793e\u4f1a\u79d1\u5b66\u7814\u7a76<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u7814\u7a76\u57ce\u5e02\u5730\u533a\u793e\u4f1a\u7ecf\u6d4e\u5730\u4f4d\u4e0e\u83b7\u5f97\u4f18\u8d28\u533b\u7597\u670d\u52a1\u4e4b\u95f4\u7684\u5173\u7cfb\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u8c03\u67e5\u9752\u5c11\u5e74\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u5bf9\u5176\u5fc3\u7406\u5065\u5eb7\u7684\u5f71\u54cd\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u8c03\u67e5\u4e00\u5bb6\u8de8\u56fd\u516c\u53f8\u5de5\u4f5c\u573a\u6240\u591a\u6837\u6027\u548c\u5305\u5bb9\u6027\u7684\u4fc3\u6210\u56e0\u7d20\u3002<\/span><\/li>\n<\/ul>\n<p><b>6.\u5fc3\u7406\u7814\u7a76<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u7814\u7a76\u6b63\u5ff5\u51a5\u60f3\u5bf9\u51cf\u8f7b\u6210\u5e74\u4eba\u7126\u8651\u75c7\u72b6\u7684\u6548\u679c\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u63a2\u7d22\u5e7c\u5e74\u7ecf\u5386\u4e0e\u6210\u5e74\u540e\u4f9d\u604b\u65b9\u5f0f\u4e4b\u95f4\u7684\u5173\u7cfb\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5206\u6790\u5f71\u54cd\u5177\u6709\u7279\u5b9a\u6027\u683c\u7279\u5f81\u7684\u4e2a\u4eba\u51b3\u7b56\u7684\u56e0\u7d20\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u4f8b\u5b50\u6db5\u76d6\u4e86\u4e0d\u540c\u5b66\u79d1\u7684\u4e00\u7cfb\u5217\u7814\u7a76\u76ee\u6807\u3002 \u8bf7\u8bb0\u4f4f\uff0c\u7814\u7a76\u76ee\u6807\u5e94\u6839\u636e\u5177\u4f53\u7684\u7814\u7a76\u95ee\u9898\u6216\u5047\u8bbe\u6765\u5236\u5b9a\uff0c\u5e76\u5e94\u6709\u6548\u5730\u6307\u5bfc<a href=\"https:\/\/ideascale.com\/blog\/what-is-research\/#toc_Research_Process_How_To_Conduct_Research\">\u7814\u7a76\u8fc7\u7a0b<\/a>\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Voice of Customer Research?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-voice-of-customer-research\/'}\uee10{'1':47}\"><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%ae%a2%e6%88%b7%e4%b9%8b%e5%a3%b0%e7%a0%94%e7%a9%b6\/\" rel=\"noopener\">\u4ec0\u4e48\u662f\u5ba2\u6237\u4e4b\u58f0\u7814\u7a76\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Research_Objectives_Best_Practices\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u7814\u7a76\u76ee\u6807 \u6700\u4f73\u505a\u6cd5<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58675 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Research-Objective-descriptive-2-600x530.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Research-Objective-descriptive-2-600x530.jpg\" alt=\"\u7814\u7a76\u76ee\u6807 \u6700\u4f73\u505a\u6cd5\" width=\"600\" height=\"530\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27530%27%20viewBox%3D%270%200%20600%20530%27%3E%3Crect%20width%3D%27600%27%20height%3D%27530%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Research-Objective-descriptive-2-200x177.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Research-Objective-descriptive-2-300x265.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Research-Objective-descriptive-2-400x353.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Research-Objective-descriptive-2-600x530.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Research-Objective-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5236\u5b9a\u6709\u6548\u7684\u7814\u7a76\u76ee\u6807\u662f\u6210\u529f\u5f00\u5c55\u7814\u7a76\u7684\u5173\u952e\u3002 \u4ee5\u4e0b\u662f\u5236\u5b9a\u7814\u7a76\u76ee\u6807\u65f6\u5e94\u7262\u8bb0\u7684\u4e00\u4e9b\u6700\u4f73\u505a\u6cd5\uff1a<\/span><\/p>\n<ul>\n<li><b>\u8981\u5177\u4f53\u660e\u786e\uff1a  <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u76ee\u6807\u5e94\u51c6\u786e\u65e0\u8bef\u3002 \u5b83\u4eec\u5e94\u660e\u786e\u8bf4\u660e\u7814\u7a76\u7684\u76ee\u7684\uff0c\u4e0d\u7559\u4efb\u4f55\u8bef\u89e3\u7684\u4f59\u5730\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e0e\u7814\u7a76\u95ee\u9898\u6216\u5047\u8bbe\u4fdd\u6301\u4e00\u81f4\uff1a  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