{"id":70849,"date":"2023-09-08T08:33:44","date_gmt":"2023-09-08T12:33:44","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%ab%9e%e4%ba%89%e6%80%a7%e7%a0%94%e7%a9%b6\/"},"modified":"2024-01-29T07:32:13","modified_gmt":"2024-01-29T11:32:13","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e7%ab%9e%e4%ba%89%e6%80%a7%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%ab%9e%e4%ba%89%e6%80%a7%e7%a0%94%e7%a9%b6\/","title":{"rendered":"\u4ec0\u4e48\u662f\u7ade\u4e89\u529b\u7814\u7a76\uff1f \u5b9a\u4e49\u3001\u91cd\u8981\u6027\u3001\u65b9\u6cd5\u548c\u6700\u4f73\u505a\u6cd5"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Competitive_Research\">\u4ec0\u4e48\u662f\u7ade\u4e89\u529b\u7814\u7a76\uff1f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Importance_of_Competitive_Research\">\u7ade\u4e89\u7814\u7a76\u7684\u91cd\u8981\u6027<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Competitive_Research_Methodology\">15 \u79cd\u7ade\u4e89\u7814\u7a76\u65b9\u6cd5<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Competitive_Research_Best_Practices\">\u7ade\u4e89\u7814\u7a76\uff1a18 \u79cd\u6700\u4f73\u505a\u6cd5<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Competitive_Research\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f\u7ade\u4e89\u529b\u7814\u7a76\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u7ade\u4e89\u7814\u7a76\uff0c\u53c8\u79f0\u7ade\u4e89\u60c5\u62a5\u6216\u7ade\u4e89\u5206\u6790\uff0c\u662f\u6307\u6536\u96c6\u3001\u5206\u6790\u548c\u89e3\u91ca\u6709\u5173\u7ade\u4e89\u5bf9\u624b\u548c\u884c\u4e1a\u7ade\u4e89\u683c\u5c40\u7684\u4fe1\u606f\u7684\u8fc7\u7a0b\u3002 \u7ade\u4e89\u7814\u7a76\u7684\u4e3b\u8981\u76ee\u7684\u662f\u83b7\u5f97\u6d1e\u5bdf\u529b\u548c\u77e5\u8bc6\uff0c\u5e2e\u52a9\u60a8\u505a\u51fa\u660e\u667a\u7684\u5546\u4e1a\u51b3\u7b56\u3001\u5b8c\u5584\u6218\u7565\u5e76\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002<\/span><\/p>\n<p><b>\u4ee5\u4e0b\u662f\u7ade\u4e89\u7814\u7a76\u7684\u5173\u952e\u8981\u7d20\uff1a<\/b><\/p>\n<ul>\n<li><b>\u7ade\u4e89\u5bf9\u624b\u5206\u6790\uff1a  <\/b><span style=\"font-weight: 400;\">\u8fd9\u5305\u62ec\u8bc6\u522b\u548c\u7814\u7a76\u4f60\u7684\u76f4\u63a5\u548c\u95f4\u63a5\u7ade\u4e89\u5bf9\u624b\u3002 \u76f4\u63a5\u7ade\u4e89\u5bf9\u624b\u662f\u5411\u76f8\u540c\u76ee\u6807\u53d7\u4f17\u63d0\u4f9b\u7c7b\u4f3c\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4f01\u4e1a\uff0c\u800c\u95f4\u63a5\u7ade\u4e89\u5bf9\u624b\u53ef\u80fd\u63d0\u4f9b\u4e0d\u540c\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u4f46\u4ecd\u80fd\u6ee1\u8db3\u76f8\u540c\u7684\u5ba2\u6237\u9700\u6c42\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5e02\u573a\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e86\u89e3\u60a8\u6240\u5904\u7684\u66f4\u5e7f\u9614\u7684\u5e02\u573a\u81f3\u5173\u91cd\u8981\u3002 \u8fd9\u5305\u62ec\u8bc4\u4f30\u5e02\u573a\u89c4\u6a21\u3001\u589e\u957f\u8d8b\u52bf\u3001\u5ba2\u6237\u4eba\u53e3\u7edf\u8ba1\u548c\u5176\u4ed6\u76f8\u5173\u5e02\u573a\u52a8\u6001\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>SWOT \u5206\u6790\uff1a <\/b><span style=\"font-weight: 400;\">SWOT \u5206\u6790\uff08\u4f18\u52bf\u3001\u52a3\u52bf\u3001\u673a\u4f1a\u3001\u5a01\u80c1\uff09\u662f\u7ade\u4e89\u7814\u7a76\u4e2d\u5e38\u7528\u7684\u6846\u67b6\uff0c\u7528\u4e8e\u8bc4\u4f30\u7ade\u4e89\u5bf9\u624b\u7684\u4f18\u52bf\u548c\u52a3\u52bf\uff0c\u4ee5\u53ca\u4ed6\u4eec\u5728\u5e02\u573a\u4e2d\u9762\u4e34\u7684\u673a\u4f1a\u548c\u5a01\u80c1\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4ea7\u54c1\u548c\u670d\u52a1\u5206\u6790\uff1a  <\/b><span style=\"font-weight: 400;\">\u8be6\u7ec6\u7814\u7a76\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\uff0c\u5305\u62ec\u4ea7\u54c1\u529f\u80fd\u3001\u8d28\u91cf\u3001\u5b9a\u4ef7\u548c\u5b9a\u4f4d\u3002 \u8fd9\u6709\u52a9\u4e8e\u786e\u5b9a\u60a8\u53ef\u4ee5\u5728\u54ea\u4e9b\u65b9\u9762\u4f7f\u81ea\u5df1\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4e0e\u4f17\u4e0d\u540c\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6570\u5b57\u5f71\u54cd\u529b\uff1a <\/b><span style=\"font-weight: 400;\">\u8bc4\u4f30\u7ade\u4e89\u5bf9\u624b\u7684\u5728\u7ebf\u8868\u73b0\uff0c\u5305\u62ec\u5176\u7f51\u7ad9\u3001\u793e\u4ea4\u5a92\u4f53\u6d3b\u52a8\u3001\u6570\u5b57\u8425\u9500\u5de5\u4f5c\u548c\u5185\u5bb9\u6218\u7565\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5ba2\u6237\u53cd\u9988\uff1a  <\/b><span style=\"font-weight: 400;\">\u6536\u96c6\u548c\u5206\u6790\u4e0e\u7ade\u4e89\u5bf9\u624b\u76f8\u5173\u7684<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u5ba2\u6237\u53cd\u9988<\/a>\u3001\u8bc4\u8bba\u548c\u610f\u89c1\u3002 \u8fd9\u6837\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u7684\u504f\u597d\u3001\u75db\u70b9\u548c\u6ee1\u610f\u5ea6\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8d22\u52a1\u5206\u6790\uff1a<\/b><span style=\"font-weight: 400;\"> \u5982\u679c\u53ef\u80fd\uff0c\u67e5\u770b\u8d22\u52a1\u62a5\u8868\u548c\u62a5\u544a\uff0c\u4ee5\u8bc4\u4f30\u7ade\u4e89\u5bf9\u624b\u7684\u8d22\u52a1\u5065\u5eb7\u72b6\u51b5\u548c\u4e1a\u7ee9\u3002 \u8fd9\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e86\u89e3\u5b83\u4eec\u7684\u589e\u957f\u3001\u76c8\u5229\u80fd\u529b\u548c\u7a33\u5b9a\u6027\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5236\u5b9a\u57fa\u51c6\uff1a<\/b><span style=\"font-weight: 400;\"> \u5c06\u4f01\u4e1a\u7684\u7ee9\u6548\u6307\u6807\uff08\u5982\u9500\u552e\u989d\u3001\u6536\u5165\u3001\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7b49\uff09\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u7ee9\u6548\u6307\u6807\u8fdb\u884c\u6bd4\u8f83\u3002 \u6807\u6746\u7ba1\u7406\u53ef\u4ee5\u7a81\u51fa\u60a8\u7684\u4f18\u52bf\u9886\u57df\u548c\u9700\u8981\u6539\u8fdb\u7684\u9886\u57df\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5e02\u573a\u8d8b\u52bf\uff1a <\/b><span style=\"font-weight: 400;\">\u5bc6\u5207\u5173\u6ce8\u884c\u4e1a\u8d8b\u52bf\u3001\u65b0\u5174\u6280\u672f\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u53d8\u5316\uff0c\u6709\u52a9\u4e8e\u9884\u6d4b\u5e02\u573a\u53d8\u5316\u5e76\u76f8\u5e94\u8c03\u6574\u6218\u7565\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u76d1\u7ba1\u548c\u6cd5\u5f8b\u56e0\u7d20\uff1a <\/b><span style=\"font-weight: 400;\">\u786e\u5b9a\u53ef\u80fd\u5f71\u54cd\u7ade\u4e89\u5bf9\u624b\u4e1a\u52a1\u6216\u81ea\u5df1\u884c\u4e1a\u4e1a\u52a1\u7684\u4efb\u4f55\u76d1\u7ba1\u6216\u6cd5\u5f8b\u56e0\u7d20\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7ade\u4e89\u7814\u7a76\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\uff0c\u9700\u8981\u968f\u7740\u5e02\u573a\u6761\u4ef6\u548c\u7ade\u4e89\u5bf9\u624b\u6218\u7565\u7684\u53d8\u5316\u800c\u5b9a\u671f\u66f4\u65b0\u548c\u8c03\u6574\u3002 \u4ece\u7ade\u4e89\u7814\u7a76\u4e2d\u83b7\u5f97\u7684\u6d1e\u5bdf\u529b\u53ef\u4ee5\u4e3a\u4f01\u4e1a\u7684\u5404\u4e2a\u65b9\u9762\u63d0\u4f9b\u4fe1\u606f\uff0c\u5305\u62ec\u4ea7\u54c1\u5f00\u53d1\u3001\u8425\u9500\u7b56\u7565\u3001\u5b9a\u4ef7\u51b3\u7b56\u548c\u6574\u4f53\u4e1a\u52a1\u89c4\u5212\u3002 \u901a\u8fc7\u968f\u65f6\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u548c\u5e02\u573a\u4fe1\u606f\uff0c\u60a8\u53ef\u4ee5\u505a\u51fa\u66f4\u5177\u6218\u7565\u6027\u7684\u51b3\u7b56\uff0c\u4fdd\u6301\u7ade\u4e89\u4f18\u52bf\u3002<\/span><\/p>\n<h2 id=\"toc_Importance_of_Competitive_Research\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u7ade\u4e89\u7814\u7a76\u7684\u91cd\u8981\u6027<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58676 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2-600x521.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2-600x521.jpg\" alt=\"\u7ade\u4e89\u7814\u7a76\u7684\u91cd\u8981\u6027\" width=\"600\" height=\"521\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27521%27%20viewBox%3D%270%200%20600%20521%27%3E%3Crect%20width%3D%27600%27%20height%3D%27521%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2-200x174.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2-300x261.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2-400x347.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2-600x521.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u5546\u4e1a\u73af\u5883\u4e2d\uff0c\u7ade\u4e89\u7814\u7a76\u7684\u91cd\u8981\u6027\u600e\u4e48\u5f3a\u8c03\u90fd\u4e0d\u4e3a\u8fc7\u3002 \u5b83\u5728\u5851\u9020\u516c\u53f8\u7684\u6210\u529f\u548c\u957f\u5bff\u65b9\u9762\u53d1\u6325\u7740\u4e3e\u8db3\u8f7b\u91cd\u7684\u4f5c\u7528\u3002 \u4ee5\u4e0b\u662f\u7ade\u4e89\u7814\u7a76\u81f3\u5173\u91cd\u8981\u7684\u51e0\u4e2a\u5173\u952e\u539f\u56e0\uff1a<\/span><\/p>\n<ul>\n<li><b>\u6218\u7565\u51b3\u7b56\uff1a<\/b><span style=\"font-weight: 400;\"> \u7ade\u4e89\u7814\u7a76\u4e3a\u660e\u667a\u7684\u6218\u7565\u51b3\u7b56\u5960\u5b9a\u4e86\u57fa\u7840\u3002 \u901a\u8fc7\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\uff0c\u60a8\u53ef\u4ee5\u8c03\u6574\u4e1a\u52a1\u6218\u7565\uff0c\u5229\u7528\u4ed6\u4eec\u7684\u5f31\u70b9\u6216\u4f18\u52bf\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u964d\u4f4e\u98ce\u9669\uff1a  <\/b><span style=\"font-weight: 400;\">\u5b83\u6709\u52a9\u4e8e\u63d0\u524d\u8bc6\u522b\u6f5c\u5728\u7684\u98ce\u9669\u548c\u5a01\u80c1\uff0c\u4f7f\u60a8\u80fd\u591f\u91c7\u53d6\u79ef\u6781\u4e3b\u52a8\u7684\u63aa\u65bd\u6765\u964d\u4f4e\u98ce\u9669\u548c\u5a01\u80c1\u3002 \u8fd9\u79cd\u672a\u96e8\u7ef8\u7f2a\u7684\u65b9\u6cd5\u53ef\u4ee5\u4f7f\u60a8\u7684\u4f01\u4e1a\u514d\u53d7\u610f\u5916\u6311\u6218\u548c\u5e72\u6270\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5e02\u573a\u673a\u4f1a\u8bc6\u522b\uff1a  <\/b><span style=\"font-weight: 400;\">\u901a\u8fc7\u7814\u7a76\u7ade\u4e89\u5bf9\u624b\uff0c\u60a8\u53ef\u4ee5\u53d1\u73b0\u4ed6\u4eec\u53ef\u80fd\u5ffd\u7565\u7684\u5c1a\u672a\u5f00\u53d1\u7684\u5e02\u573a\u673a\u4f1a\u3002 \u8fd9\u6837\uff0c\u60a8\u5c31\u53ef\u4ee5\u5bf9\u81ea\u5df1\u7684\u4e1a\u52a1\u8fdb\u884c\u5b9a\u4f4d\uff0c\u6709\u6548\u586b\u8865\u5e02\u573a\u7a7a\u767d\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u521b\u65b0\u4e0e\u6539\u8fdb\uff1a  <\/b><span style=\"font-weight: 400;\">\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u53ef\u4ee5\u6fc0\u53d1\u7ec4\u7ec7\u5185\u90e8\u7684<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0\/\">\u521b\u65b0<\/a>\u3002 \u60a8\u53ef\u4ee5\u4ece\u4ed6\u4eec\u7684\u6210\u529f\u548c\u5931\u8d25\u4e2d\u5438\u53d6\u7ecf\u9a8c\u6559\u8bad\uff0c\u4ece\u800c\u53d1\u5c55\u51fa\u8ba9\u60a8\u4e0e\u4f17\u4e0d\u540c\u7684<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%90%86%e5%bf%b5\/\">\u6784\u601d<\/a>\u548c\u65b9\u6cd5\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Competitive Advantage: <\/b><span style=\"font-weight: 400;\">\u6df1\u5165\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u7684\u957f\u5904\u548c\u77ed\u5904\uff0c\u53ef\u4ee5\u5b8c\u5584\u81ea\u8eab\u7684\u957f\u5904\uff0c\u5229\u7528\u7ade\u4e89\u5bf9\u624b\u7684\u77ed\u5904\uff0c\u6700\u7ec8\u5728\u5e02\u573a\u4e0a\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Customer Insights:  <\/b><span style=\"font-weight: 400;\">\u7ade\u4e89\u7814\u7a76\u53ef\u4ee5\u63ed\u793a\u6709\u5173\u76ee\u6807\u53d7\u4f17\u7684\u5b9d\u8d35\u89c1\u89e3\u3002 \u901a\u8fc7\u4e86\u89e3\u5ba2\u6237\u9009\u62e9\u7ade\u4e89\u5bf9\u624b\u7684\u539f\u56e0\uff0c\u60a8\u53ef\u4ee5\u8c03\u6574\u81ea\u5df1\u7684\u4ea7\u54c1\uff0c\u4ee5\u66f4\u597d\u5730\u6ee1\u8db3\u4ed6\u4eec\u7684\u9700\u6c42\u548c\u504f\u597d\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8d44\u6e90\u5206\u914d\uff1a  <\/b><span style=\"font-weight: 400;\">It helps in optimizing resource allocation. \u60a8\u53ef\u4ee5\u5c06\u65f6\u95f4\u3001\u9884\u7b97\u548c\u7cbe\u529b\u96c6\u4e2d\u5728\u6700\u6709\u53ef\u80fd\u53d6\u5f97\u79ef\u6781\u6210\u679c\u7684\u9886\u57df\uff0c\u800c\u4e0d\u662f\u5c06\u8d44\u6e90\u5206\u6563\u5230\u4e1a\u52a1\u7684\u5404\u4e2a\u65b9\u9762\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8425\u9500\u548c\u5b9a\u4f4d\uff1a<\/b><span style=\"font-weight: 400;\">\u901a\u8fc7\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u7684\u8425\u9500\u7b56\u7565\u548c\u5b9a\u4f4d\uff0c\u60a8\u53ef\u4ee5\u5236\u5b9a\u66f4\u6709\u6548\u7684\u8425\u9500\u6d3b\u52a8\u548c\u4fe1\u606f\uff0c\u4e0e\u76ee\u6807\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u9002\u5e94\u5e02\u573a\u53d8\u5316\uff1a  <\/b><span style=\"font-weight: 400;\">\u7ade\u4e89\u7814\u7a76\u53ef\u8ba9\u60a8\u968f\u65f6\u4e86\u89e3\u5e02\u573a\u53d8\u5316\uff0c\u5982\u5ba2\u6237\u504f\u597d\u7684\u53d8\u5316\u3001\u65b0\u5174\u6280\u672f\u6216\u65b0\u5e02\u573a\u8fdb\u5165\u8005\u3002 \u6709\u4e86\u8fd9\u79cd\u610f\u8bc6\uff0c\u60a8\u5c31\u53ef\u4ee5\u76f8\u5e94\u5730\u8c03\u6574\u7b56\u7565\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u957f\u671f\u53ef\u6301\u7eed\u6027\uff1a  <\/b><span style=\"font-weight: 400;\">\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u7ade\u4e89\u7814\u7a76\u6709\u52a9\u4e8e\u4f01\u4e1a\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u3002 \u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4fdd\u6301\u4e0e\u5e02\u573a\u7684\u76f8\u5173\u6027\uff0c\u5e76\u5bf9\u5e02\u573a\u52a8\u6001\u505a\u51fa\u53cd\u5e94\uff0c\u8fd9\u5bf9\u4e8e\u957f\u671f\u751f\u5b58\u548c\u53d1\u5c55\u81f3\u5173\u91cd\u8981\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5229\u76ca\u76f8\u5173\u8005\u7684\u4fe1\u5fc3\uff1a  <\/b><span style=\"font-weight: 400;\">\u6295\u8d44\u8005\u3001\u5408\u4f5c\u4f19\u4f34\u548c\u5229\u76ca\u76f8\u5173\u8005\u901a\u5e38\u90fd\u4f1a\u6b23\u8d4f\u4fe1\u606f\u7075\u901a\u7684\u6218\u7565\u65b9\u6cd5\u3002 \u8868\u660e\u60a8\u6e05\u695a\u5730\u4e86\u89e3\u81ea\u5df1\u7684\u7ade\u4e89\u6001\u52bf\uff0c\u53ef\u4ee5\u8ba9\u652f\u6301\u60a8\u4e1a\u52a1\u7684\u4eba\u5145\u6ee1\u4fe1\u5fc3\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6301\u7eed\u6539\u8fdb\uff1a  <\/b><span style=\"font-weight: 400;\">\u7ade\u4e89\u7814\u7a76\u4e0d\u662f\u4e00\u6b21\u6027\u4efb\u52a1\uff0c\u800c\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\u3002 \u5b9a\u671f\u76d1\u6d4b\u7ade\u4e89\u5bf9\u624b\u548c\u5e02\u573a\uff0c\u53ef\u786e\u4fdd\u60a8\u5728\u77ac\u606f\u4e07\u53d8\u7684\u5546\u4e1a\u4e16\u754c\u4e2d\u4fdd\u6301\u654f\u6377\u548c\u9002\u5e94\u6027\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7ade\u4e89\u7814\u7a76\u662f\u6709\u6548\u4f01\u4e1a\u7ba1\u7406\u7684\u57fa\u672c\u8981\u7d20\u3002 \u5b83\u4f7f\u60a8\u638c\u63e1\u505a\u51fa\u660e\u667a\u51b3\u7b56\u3001\u6293\u4f4f\u673a\u9047\u3001\u964d\u4f4e\u98ce\u9669\u548c\u4fdd\u6301\u7ade\u4e89\u4f18\u52bf\u6240\u9700\u7684\u77e5\u8bc6\u3002 \u901a\u8fc7\u5728\u7ade\u4e89\u7814\u7a76\u65b9\u9762\u6295\u5165\u65f6\u95f4\u548c\u8d44\u6e90\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5728\u5145\u6ee1\u6d3b\u529b\u548c\u7ade\u4e89\u7684\u5e02\u573a\u4e2d\u83b7\u5f97\u6301\u7eed\u589e\u957f\u548c\u6210\u529f\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Research?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-research\/'}\uee10{'1':29}\"><b>\u4e86\u89e3\u66f4\u591a\uff1a<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-research\/\" rel=\"noopener\">\u4ec0\u4e48\u662f\u7814\u7a76\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Competitive_Research_Methodology\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">15 \u79cd\u7ade\u4e89\u7814\u7a76\u65b9\u6cd5<\/h2>\n<p><span style=\"font-weight: 400;\">\u6709\u6548\u7684\u7ade\u4e89\u7814\u7a76\u9700\u8981\u4e00\u79cd\u7ed3\u6784\u5316\u7684\u65b9\u6cd5\uff0c\u4ee5\u786e\u4fdd\u7cfb\u7edf\u5730\u6536\u96c6\u548c\u5206\u6790\u4fe1\u606f\u3002 \u4ee5\u4e0b\u662f\u8fdb\u884c\u7ade\u4e89\u7814\u7a76\u7684\u9010\u6b65\u65b9\u6cd5\uff1a<\/span><\/p>\n<p><b>1.\u786e\u5b9a\u76ee\u6807<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\u8981\u660e\u786e\u7814\u7a76\u76ee\u6807\u3002 \u60a8\u6253\u7b97\u6536\u96c6\u54ea\u4e9b\u7cbe\u786e\u6570\u636e\uff1f \u60a8\u662f\u5426\u4e13\u6ce8\u4e8e\u67d0\u4e00\u7279\u5b9a\u65b9\u9762\uff0c\u5982\u4ea7\u54c1\u529f\u80fd\u3001\u5b9a\u4ef7\u6216\u8425\u9500\u7b56\u7565\uff1f<\/span><\/p>\n<p><b>2.\u8bc6\u522b\u7ade\u4e89\u5bf9\u624b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7f16\u5236\u4e00\u4efd\u8be6\u5c3d\u7684\u76f4\u63a5\u548c\u95f4\u63a5\u7ade\u4e89\u5bf9\u624b\u6e05\u5355\u3002 \u76f4\u63a5\u7ade\u4e89\u5bf9\u624b\u5411\u76f8\u540c\u7684\u76ee\u6807\u53d7\u4f17\u63d0\u4f9b\u7c7b\u4f3c\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u800c\u95f4\u63a5\u7ade\u4e89\u5bf9\u624b\u5219\u53ef\u80fd\u901a\u8fc7\u4e0d\u540c\u7684\u65b9\u5f0f\u6ee1\u8db3\u76f8\u540c\u7684\u5ba2\u6237\u9700\u6c42\u3002<\/span><\/p>\n<p><b>3.\u6536\u96c6\u4fe1\u606f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4ece\u5404\u79cd\u6765\u6e90\u6536\u96c6\u6570\u636e\u3002 \u8fd9\u53ef\u80fd\u5305\u62ec<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u516c\u5f00\u4fe1\u606f\uff1a\u5728\u7ade\u4e89\u5bf9\u624b\u7684\u7f51\u7ad9\u3001\u793e\u4ea4\u5a92\u4f53\u7b80\u4ecb\u3001\u65b0\u95fb\u7a3f\u3001\u5e74\u5ea6\u62a5\u544a\u53ca\u5176\u4ed6\u53ef\u516c\u5f00\u83b7\u53d6\u7684\u6587\u4ef6\u4e2d\u67e5\u627e\u4fe1\u606f\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u884c\u4e1a\u62a5\u544a\uff1a\u67e5\u9605\u7279\u5b9a\u884c\u4e1a\u7684\u62a5\u544a\u548c\u7814\u7a76\uff0c\u6df1\u5165\u4e86\u89e3\u7ade\u4e89\u5bf9\u624b\u548c\u5e02\u573a\u8d8b\u52bf\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u5ba2\u6237\u8bc4\u8bba\u548c\u53cd\u9988\uff1a\u9605\u8bfb\u8bc4\u8bba\u7f51\u7ad9\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u8bba\u575b\u4e0a\u7684\u5ba2\u6237\u8bc4\u8bba\u3001\u610f\u89c1\u548c\u53cd\u9988\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u8d38\u6613\u5c55\u89c8\u548c\u4f1a\u8bae\uff1a\u53c2\u52a0\u884c\u4e1a\u6d3b\u52a8\u6216\u5173\u6ce8\u8d38\u6613\u5c55\u4f1a\u7684\u5728\u7ebf\u62a5\u9053\uff0c\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u53ef\u80fd\u4f1a\u5728\u8fd9\u4e9b\u5c55\u4f1a\u4e0a\u5c55\u793a\u4ed6\u4eec\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff1a\u5982\u679c\u53ef\u80fd\uff0c\u8d2d\u4e70\u6216\u4f7f\u7528\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u4ee5\u8bc4\u4f30\u5176\u8d28\u91cf\u548c\u7528\u6237\u4f53\u9a8c\u3002<\/span><\/li>\n<\/ul>\n<p><b>4.SWOT \u5206\u6790<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5bf9\u6bcf\u4e2a\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u8fdb\u884c SWOT \u5206\u6790\uff08\u4f18\u52bf\u3001\u52a3\u52bf\u3001\u673a\u4f1a\u3001\u5a01\u80c1\uff09\u3002 \u672c\u6846\u67b6\u53ef\u5e2e\u52a9\u60a8\u8bc6\u522b\u5b83\u4eec\u7684\u4f18\u52bf\u548c\u5f31\u70b9\u3002<\/span><\/p>\n<p><b>5.\u4ea7\u54c1\u6216\u670d\u52a1\u5206\u6790<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5206\u6790\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\uff0c\u5305\u62ec\u529f\u80fd\u3001\u8d28\u91cf\u3001\u5b9a\u4ef7\u548c\u5b9a\u4f4d\u3002 \u5c06\u8fd9\u4e9b\u65b9\u9762\u4e0e\u81ea\u5df1\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u8fdb\u884c\u6bd4\u8f83\uff0c\u627e\u51fa\u5dee\u8ddd\u6216\u9700\u8981\u6539\u8fdb\u7684\u5730\u65b9\u3002<\/span><\/p>\n<p><b>6.\u6570\u5b57\u5316\u5b58\u5728<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8bc4\u4f30\u7ade\u4e89\u5bf9\u624b\u7684\u5728\u7ebf\u60c5\u51b5\u3002 \u8fd9\u5305\u62ec\u4ed6\u4eec\u7684\u7f51\u7ad9\u8bbe\u8ba1\u3001\u5185\u5bb9\u8d28\u91cf\u3001\u793e\u4ea4\u5a92\u4f53\u6d3b\u52a8\u548c\u6570\u5b57\u8425\u9500\u6218\u7565\u3002 \u6ce8\u610f\u4ed6\u4eec\u5f3a\u8c03\u7684\u4efb\u4f55\u72ec\u7279\u5356\u70b9\uff08USP\uff09\u3002<\/span><\/p>\n<p><b>7.\u5ba2\u6237\u53cd\u9988\u5206\u6790<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/\">\u5206\u6790<\/a>\u4e0e\u7ade\u4e89\u5bf9\u624b\u76f8\u5173\u7684<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/\">\u5ba2\u6237\u53cd\u9988<\/a>\u3001\u8bc4\u8bba\u548c\u610f\u89c1\u3002 \u67e5\u627e\u91cd\u590d\u51fa\u73b0\u7684\u4e3b\u9898\u3001\u5ba2\u6237\u6295\u8bc9\u4ee5\u53ca\u6ee1\u610f\u6216\u4e0d\u6ee1\u610f\u7684\u65b9\u9762\u3002<\/span><\/p>\n<p><b>8.\u8d22\u52a1\u5206\u6790<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u6709\u8d22\u52a1\u4fe1\u606f\uff0c\u8bf7\u67e5\u770b\u7ade\u4e89\u5bf9\u624b\u7684\u8d22\u52a1\u62a5\u8868\uff0c\u4ee5\u8bc4\u4f30\u5176\u8d22\u52a1\u5065\u5eb7\u72b6\u51b5\u3001\u589e\u957f\u8f68\u8ff9\u548c\u76c8\u5229\u80fd\u529b\u3002<\/span><\/p>\n<p><b>9.\u57fa\u51c6<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5c06\u81ea\u5df1\u7684\u4e1a\u7ee9\u6307\u6807\uff08\u5982\u9500\u552e\u989d\u3001\u6536\u5165\u3001\u5e02\u573a\u4efd\u989d\uff09\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u4e1a\u7ee9\u6307\u6807\u8fdb\u884c\u6bd4\u8f83\u3002 \u6807\u6746\u7ba1\u7406\u53ef\u5e2e\u52a9\u60a8\u627e\u51fa\u81ea\u5df1\u7684\u4f18\u52bf\u548c\u9700\u8981\u6539\u8fdb\u7684\u5730\u65b9\u3002<\/span><\/p>\n<p><b>10.\u5e02\u573a\u8d8b\u52bf\u548c\u6d1e\u5bdf\u529b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e86\u89e3\u884c\u4e1a\u8d8b\u52bf\u3001\u65b0\u5174\u6280\u672f\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u53d8\u5316\u7684\u6700\u65b0\u60c5\u51b5\u3002 \u4e86\u89e3\u66f4\u5e7f\u6cdb\u7684\u5e02\u573a\u80cc\u666f\u5bf9\u4e8e\u6218\u7565\u51b3\u7b56\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><b>11.\u6574\u7406\u548c\u8bb0\u5f55\u8c03\u67e5\u7ed3\u679c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u521b\u5efa\u7ed3\u6784\u5316\u6587\u6863\u6216\u6570\u636e\u5e93\uff0c\u4ee5\u7ec4\u7ec7\u548c\u5b58\u50a8\u60a8\u7684\u7814\u7a76\u6210\u679c\u3002 \u8fd9\u6837\u5c31\u66f4\u5bb9\u6613\u53c2\u8003\uff0c\u4e5f\u66f4\u5bb9\u6613\u4e0e\u76f8\u5173\u5229\u76ca\u6538\u5173\u65b9\u5206\u4eab\u4fe1\u606f\u3002<\/span><\/p>\n<p><b>12.\u5b9a\u671f\u66f4\u65b0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7ade\u4e89\u7814\u7a76\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\u3002 \u6301\u7eed\u76d1\u63a7\u7ade\u4e89\u5bf9\u624b\u548c\u5e02\u573a\uff0c\u968f\u65f6\u4e86\u89e3\u53d8\u5316\u548c\u65b0\u53d1\u5c55\u3002<\/span><\/p>\n<p><b>13.\u9053\u5fb7\u65b9\u9762\u7684\u8003\u8651<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5f00\u5c55\u7ade\u4e89\u6027\u7814\u7a76\u65f6\uff0c\u59cb\u7ec8\u9075\u5b88\u9053\u5fb7\u51c6\u5219\u3002 \u907f\u514d\u4efb\u4f55\u4e0d\u9053\u5fb7\u6216\u975e\u6cd5\u884c\u4e3a\uff0c\u5982\u516c\u53f8\u95f4\u8c0d\u6d3b\u52a8\u3002<\/span><\/p>\n<p><b>14.\u6570\u636e\u5b89\u5168<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u786e\u4fdd\u5b89\u5168\u5904\u7406\u7ade\u4e89\u7814\u7a76\u6570\u636e\uff0c\u4fdd\u62a4\u654f\u611f\u4fe1\u606f\u3002<\/span><\/p>\n<p><b>15.\u53ef\u884c\u7684\u89c1\u89e3<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u540e\uff0c\u5c06\u7814\u7a76\u6210\u679c\u8f6c\u5316\u4e3a\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\u3002 \u65e0\u8bba\u662f\u4ea7\u54c1\u5f00\u53d1\u3001\u8425\u9500\u6d3b\u52a8\u3001\u4ef7\u683c\u8c03\u6574\uff0c\u8fd8\u662f\u5176\u4ed6\u51b3\u7b56\uff0c\u90fd\u53ef\u4ee5\u5229\u7528\u6240\u83b7\u5f97\u7684\u77e5\u8bc6\u4e3a\u60a8\u7684\u4e1a\u52a1\u6218\u7565\u63d0\u4f9b\u4f9d\u636e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u91c7\u7528\u8fd9\u79cd\u7ed3\u6784\u5316\u7684\u7ade\u4e89\u7814\u7a76\u65b9\u6cd5\uff0c\u60a8\u53ef\u4ee5\u6536\u96c6\u6709\u4ef7\u503c\u7684\u89c1\u89e3\uff0c\u4e3a\u60a8\u7684\u4e1a\u52a1\u51b3\u7b56\u63d0\u4f9b\u4f9d\u636e\uff0c\u5e2e\u52a9\u60a8\u5728\u884c\u4e1a\u4e2d\u4fdd\u6301\u7ade\u4e89\u529b\u3002 \u8bf7\u8bb0\u4f4f\uff0c\u7ade\u4e89\u7814\u7a76\u5e94\u662f\u4e00\u9879\u6301\u7eed\u6027\u5de5\u4f5c\uff0c\u4ee5\u6709\u6548\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u52a8\u6001\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Consumer Research?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-consumer-research\/'}\uee10{'1':38}\"><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-consumer-research\/\" rel=\"noopener\">\u4ec0\u4e48\u662f\u6d88\u8d39\u8005\u7814\u7a76\uff1f<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Competitive_Research_Best_Practices\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u7ade\u4e89\u7814\u7a76\uff1a18 \u79cd\u6700\u4f73\u505a\u6cd5<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58677 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1-600x739.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1-600x739.jpg\" alt=\"\u7ade\u4e89\u7814\u7a76\uff1a\u6700\u4f73\u5b9e\u8df5\" width=\"600\" height=\"739\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27739%27%20viewBox%3D%270%200%20600%20739%27%3E%3Crect%20width%3D%27600%27%20height%3D%27739%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1-200x246.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1-243x300.jpg 243w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1-400x493.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1-600x739.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u6548\u7684\u7ade\u4e89\u7814\u7a76\u5bf9\u4e8e\u4f01\u4e1a\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u548c\u505a\u51fa\u660e\u667a\u7684\u6218\u7565\u51b3\u7b56\u81f3\u5173\u91cd\u8981\u3002 \u4e3a\u786e\u4fdd\u60a8\u7684\u7ade\u4e89\u7814\u7a76\u5de5\u4f5c\u4ea7\u751f\u6709\u4ef7\u503c\u7684\u89c1\u89e3\uff0c\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5e94\u9075\u5faa\u7684\u6700\u4f73\u5b9e\u8df5\uff1a<\/span><\/p>\n<ul>\n<li><b>\u786e\u5b9a\u660e\u786e\u7684\u76ee\u6807\uff1a <\/b><span style=\"font-weight: 400;\">\u9996\u5148\u8981\u786e\u7acb\u660e\u786e\u7684\u7814\u7a76\u76ee\u6807\u3002 \u60a8\u5e0c\u671b\u6536\u96c6\u54ea\u4e9b\u5177\u4f53\u4fe1\u606f\uff0c\u8fd9\u4e9b\u4fe1\u606f\u5c06\u5982\u4f55\u4e3a\u60a8\u7684\u4e1a\u52a1\u51b3\u7b56\u63d0\u4f9b\u4f9d\u636e\uff1f<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u8bc6\u522b\u7ade\u4e89\u5bf9\u624b  <\/b><span style=\"font-weight: 400;\">\u7f16\u5236\u4e00\u4efd\u8be6\u5c3d\u7684\u76f4\u63a5\u548c\u95f4\u63a5\u7ade\u4e89\u5bf9\u624b\u540d\u5355\u3002 \u786e\u4fdd\u8986\u76d6\u884c\u4e1a\u4e2d\u7684\u8001\u724c\u4f01\u4e1a\u548c\u65b0\u5174\u4f01\u4e1a\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4f7f\u7528\u591a\u79cd\u6765\u6e90\uff1a  <\/b><span style=\"font-weight: 400;\">\u4ece\u5404\u79cd\u6765\u6e90\u6536\u96c6\u4fe1\u606f\uff0c\u5305\u62ec\u516c\u5171\u8bb0\u5f55\u3001\u5728\u7ebf\u6570\u636e\u3001\u884c\u4e1a\u62a5\u544a\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u5ba2\u6237\u53cd\u9988<\/a>\u548c\u521d\u7ea7\u7814\u7a76\u3002 \u4ec5\u4ec5\u4f9d\u9760\u4e00\u4e2a\u4fe1\u606f\u6765\u6e90\u53ef\u80fd\u4f1a\u5bfc\u81f4\u4fe1\u606f\u6709\u504f\u5dee\u6216\u4e0d\u5b8c\u6574\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4fdd\u6301\u9053\u5fb7\u64cd\u5b88\uff1a  <\/b><span style=\"font-weight: 400;\">\u5728\u5f00\u5c55\u7ade\u4e89\u6027\u7814\u7a76\u65f6\uff0c\u59cb\u7ec8\u9075\u5b88\u9053\u5fb7\u51c6\u5219\u3002 \u907f\u514d\u4efb\u4f55\u4e0d\u9053\u5fb7\u6216\u975e\u6cd5\u884c\u4e3a\uff0c\u5982\u4f01\u4e1a\u95f4\u8c0d\u6d3b\u52a8\u6216\u6570\u636e\u6cc4\u9732\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4fdd\u6301\u66f4\u65b0\uff1a  <\/b><span style=\"font-weight: 400;\">\u7ade\u4e89\u7814\u7a76\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\u3002 \u6301\u7eed\u76d1\u63a7\u7ade\u4e89\u5bf9\u624b\u548c\u5e02\u573a\uff0c\u968f\u65f6\u4e86\u89e3\u53d8\u5316\u548c\u65b0\u53d1\u5c55\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5173\u6ce8\u76f8\u5173\u6570\u636e\uff1a  <\/b><span style=\"font-weight: 400;\">\u96c6\u4e2d\u7cbe\u529b\u6536\u96c6\u4e0e\u76ee\u6807\u76f4\u63a5\u76f8\u5173\u7684\u6570\u636e\u3002 \u6392\u9664\u65e0\u5173\u7ec6\u8282\uff0c\u907f\u514d\u4fe1\u606f\u8fc7\u8f7d\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>SWOT \u5206\u6790\uff1a  <\/b><span style=\"font-weight: 400;\">\u5bf9\u6bcf\u4e2a\u7ade\u4e89\u5bf9\u624b\u8fdb\u884c SWOT \u5206\u6790\uff0c\u8bc4\u4f30\u5176\u4f18\u52bf\u3001\u52a3\u52bf\u3001\u673a\u4f1a\u548c\u5a01\u80c1\u3002 \u8fd9\u4e00\u7ed3\u6784\u5316\u6846\u67b6\u6709\u52a9\u4e8e\u7ec4\u7ec7\u60a8\u7684\u7814\u7a76\u7ed3\u679c\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5236\u5b9a\u57fa\u51c6\uff1a  <\/b><span style=\"font-weight: 400;\">\u5c06\u81ea\u5df1\u7684\u4e1a\u7ee9\u6307\u6807\uff08\u5982\u9500\u552e\u989d\u3001\u6536\u5165\u3001\u5e02\u573a\u4efd\u989d\uff09\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u4e1a\u7ee9\u6307\u6807\u8fdb\u884c\u6bd4\u8f83\u3002 \u6807\u6746\u7ba1\u7406\u53ef\u5e2e\u52a9\u60a8\u627e\u51fa\u81ea\u5df1\u7684\u4f18\u52bf\u548c\u9700\u8981\u6539\u8fdb\u7684\u5730\u65b9\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5206\u6790\u8d22\u52a1\u6570\u636e\uff1a <\/b><span style=\"font-weight: 400;\">\u5982\u679c\u6709\u7684\u8bdd\uff0c\u5206\u6790\u8d22\u52a1\u62a5\u8868\u548c\u62a5\u544a\uff0c\u4ee5\u8bc4\u4f30\u7ade\u4e89\u5bf9\u624b\u7684\u8d22\u52a1\u5065\u5eb7\u72b6\u51b5\u3001\u589e\u957f\u8f68\u8ff9\u548c\u76c8\u5229\u80fd\u529b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6570\u5b57\u5f71\u54cd\u529b\u8bc4\u4f30\uff1a <\/b><span style=\"font-weight: 400;\">\u8bc4\u4f30\u7ade\u4e89\u5bf9\u624b\u7684\u5728\u7ebf\u8868\u73b0\uff0c\u5305\u62ec\u7f51\u7ad9\u3001\u793e\u4ea4\u5a92\u4f53\u6d3b\u52a8\u3001\u6570\u5b57\u8425\u9500\u7b56\u7565\u548c\u5185\u5bb9\u8d28\u91cf\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5ba2\u6237\u53cd\u9988\u548c\u8bc4\u8bba\uff1a  <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/\">\u5206\u6790<\/a>\u4e0e\u7ade\u4e89\u5bf9\u624b\u76f8\u5173\u7684<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/\">\u5ba2\u6237\u53cd\u9988<\/a>\u3001\u8bc4\u8bba\u548c\u610f\u89c1\u3002 \u67e5\u627e\u53cd\u590d\u51fa\u73b0\u7684\u4e3b\u9898\u4ee5\u53ca\u5ba2\u6237\u6ee1\u610f\u6216\u4e0d\u6ee1\u610f\u7684\u65b9\u9762\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\/\u670d\u52a1\uff1a  <\/b><span style=\"font-weight: 400;\">\u8be6\u7ec6\u7814\u7a76\u7ade\u4e89\u5bf9\u624b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5305\u62ec\u5176\u529f\u80fd\u3001\u8d28\u91cf\u3001\u5b9a\u4ef7\u548c\u5b9a\u4f4d\u3002 \u5c06\u8fd9\u4e9b\u65b9\u9762\u4e0e\u81ea\u5df1\u7684\u4ea7\u54c1\u8fdb\u884c\u6bd4\u8f83\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5e02\u573a\u8d8b\u52bf\u4e0e\u6d1e\u5bdf\uff1a  <\/b><span style=\"font-weight: 400;\">\u4e86\u89e3\u884c\u4e1a\u8d8b\u52bf\u3001\u65b0\u5174\u6280\u672f\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u53d8\u5316\u7684\u6700\u65b0\u60c5\u51b5\u3002 \u4e86\u89e3\u66f4\u5e7f\u6cdb\u7684\u5e02\u573a\u80cc\u666f\u5bf9\u4e8e\u6218\u7565\u51b3\u7b56\u81f3\u5173\u91cd\u8981\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u6570\u636e\u5b89\u5168\u4e0e\u9690\u79c1\uff1a  <\/b><span style=\"font-weight: 400;\">\u786e\u4fdd\u5b89\u5168\u5904\u7406\u7ade\u4e89\u7814\u7a76\u6570\u636e\uff0c\u4fdd\u62a4\u654f\u611f\u4fe1\u606f\u3002 \u9075\u5b88\u6570\u636e\u9690\u79c1\u6cd5\u89c4\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5408\u4f5c\uff1a  <\/b><span style=\"font-weight: 400;\">\u9f13\u52b1\u7ec4\u7ec7\u5185\u90e8\u7684\u8de8\u804c\u80fd\u5408\u4f5c\u3002 \u4e0d\u540c\u7684\u56e2\u961f\u53ef\u4ee5\u5bf9\u7ade\u4e89\u5bf9\u624b\u548c\u5e02\u573a\u8d8b\u52bf\u63d0\u4f9b\u72ec\u7279\u7684\u89c6\u89d2\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\uff1a  <\/b><span style=\"font-weight: 400;\">\u5c06\u7814\u7a76\u6210\u679c\u8f6c\u5316\u4e3a\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\u3002 \u65e0\u8bba\u662f\u4ea7\u54c1\u5f00\u53d1\u3001\u8425\u9500\u6d3b\u52a8\u3001\u4ef7\u683c\u8c03\u6574\uff0c\u8fd8\u662f\u5176\u4ed6\u51b3\u7b56\uff0c\u90fd\u53ef\u4ee5\u5229\u7528\u6240\u83b7\u5f97\u7684\u77e5\u8bc6\u4e3a\u60a8\u7684\u4e1a\u52a1\u6218\u7565\u63d0\u4f9b\u4f9d\u636e\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5b9a\u671f\u62a5\u544a\uff1a <\/b><span style=\"font-weight: 400;\">\u521b\u5efa\u5b9a\u671f\u62a5\u544a\uff0c\u603b\u7ed3\u7ade\u4e89\u7814\u7a76\u7ed3\u679c\uff0c\u5e76\u5c06\u5176\u5206\u53d1\u7ed9\u7ec4\u7ec7\u5185\u7684\u76f8\u5173\u5229\u76ca\u8005\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u53cd\u9988\u56de\u8def\uff1a <\/b><span style=\"font-weight: 400;\">\u5efa\u7acb\u53cd\u9988\u56de\u8def\uff0c\u5c06\u6301\u7eed\u7684\u7ade\u4e89\u6d1e\u5bdf\u529b\u7eb3\u5165\u51b3\u7b56\u8fc7\u7a0b\u548c\u6218\u7565\u89c4\u5212\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u9075\u5faa\u8fd9\u4e9b\u6700\u4f73\u5b9e\u8df5\uff0c\u60a8\u53ef\u4ee5\u6709\u6548\u5730\u5f00\u5c55\u7ade\u4e89\u7814\u7a76\uff0c\u5e76\u5229\u7528\u6240\u83b7\u5f97\u7684\u6d1e\u5bdf\u529b\u5236\u5b9a\u660e\u667a\u7684\u6218\u7565\uff0c\u4ece\u800c\u4f7f\u60a8\u7684\u4f01\u4e1a\u5728\u5e02\u573a\u4e2d\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u3002<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Market Research Analysis?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-market-research-analysis\/'}\uee10{'1':45}\"><b>\u4e86\u89e3\u66f4\u591a\uff1a<a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/blog\/what-is-market-research-analysis\/\" rel=\"noopener\">\u4ec0\u4e48\u662f\u5e02\u573a\u7814\u7a76\u5206\u6790\uff1f<\/a><\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":70850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3238],"tags":[],"contributor":[3342],"class_list":["post-70849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3238","contributor-3342"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u4ec0\u4e48\u662f\u7ade\u4e89\u529b\u7814\u7a76\uff1f \u5b9a\u4e49\u3001\u91cd\u8981\u6027\u3001\u65b9\u6cd5\u548c\u6700\u4f73\u505a\u6cd5<\/title>\n<meta name=\"description\" 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