{"id":70796,"date":"2023-07-13T04:21:22","date_gmt":"2023-07-13T08:21:22","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e6%8c%81%e7%bb%ad%e5%88%9b%e6%96%b0\/"},"modified":"2024-01-29T07:05:23","modified_gmt":"2024-01-29T11:05:23","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e6%8c%81%e7%bb%ad%e5%88%9b%e6%96%b0","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e6%8c%81%e7%bb%ad%e5%88%9b%e6%96%b0\/","title":{"rendered":"\u4ec0\u4e48\u662f\u4e0d\u8fde\u7eed\u521b\u65b0\uff1f \u5b9a\u4e49\u3001\u793a\u4f8b\u548c\u7ba1\u7406"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" 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fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc\">\u4ec0\u4e48\u662f\u4e0d\u8fde\u7eed\u521b\u65b0\uff1f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc__1\">\u4e0d\u95f4\u65ad\u521b\u65b0\u7684\u4f18\u52bf\u4e0e\u6311\u6218<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_7\">\u4e0d\u8fde\u7eed\u521b\u65b0\u6d41\u7a0b\uff1a7 \u4e2a\u5173\u952e\u6b65\u9aa4<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_7__1\">7 \u4e2a\u4e0d\u8fde\u7eed\u521b\u65b0\u7684\u4e3b\u8981\u5b9e\u4f8b<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc__2\">\u4e0d\u95f4\u65ad\u521b\u65b0\u7ba1\u7406\u7684\u5341\u5927\u6700\u4f73\u5b9e\u8df5<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f\u4e0d\u8fde\u7eed\u521b\u65b0\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u4e0d\u8fde\u7eed\u521b\u65b0\u88ab\u5b9a\u4e49\u4e3a\u4e00\u79cd\u5f15\u5165\u91cd\u5927\u53d8\u9769\u7684\u521b\u65b0\u7c7b\u578b\uff0c\u901a\u5e38\u4f1a\u521b\u9020\u65b0\u5e02\u573a\u6216\u53d6\u4ee3\u73b0\u6709\u5e02\u573a\u3002 \u5b83\u6d89\u53ca\u65b0\u4ea7\u54c1\u3001\u65b0\u670d\u52a1\u6216\u65b0\u5546\u4e1a\u6a21\u5f0f\u7684\u5f00\u53d1\uff0c\u4ece\u6839\u672c\u4e0a\u6539\u53d8\u4e86\u4e00\u4e2a\u884c\u4e1a\u6216\u90e8\u95e8\u7684\u5de5\u4f5c\u65b9\u5f0f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0e<a href=\"https:\/\/ideascale.com\/blog\/what-is-continuous-innovation\/\">\u6301\u7eed\u6027\u521b\u65b0<\/a>\u4e0d\u540c\uff0c\u975e<a href=\"https:\/\/ideascale.com\/blog\/what-is-continuous-innovation\/\">\u8fde\u7eed\u6027<\/a>\u521b\u65b0\u901a\u5e38\u662f\u5728\u65e2\u6709\u5e02\u573a\u53c2\u4e0e\u8005\u4e4b\u5916\u51fa\u73b0\u7684\uff0c\u4f1a\u7834\u574f\u73b0\u6709\u7684\u5e02\u573a\u52a8\u6001\u3002 \u5b83\u5f80\u5f80\u4ece\u7784\u51c6\u5229\u57fa\u5e02\u573a\u6216\u88ab\u5ffd\u89c6\u7684\u7ec6\u5206\u5e02\u573a\u5f00\u59cb\uff0c\u9010\u6e10\u83b7\u5f97\u7275\u5f15\u529b\uff0c\u6700\u7ec8\u6311\u6218\u5e76\u53d6\u4ee3\u8001\u724c\u4f01\u4e1a\u3002<\/span><\/p>\n<p><b>\u4e0d\u95f4\u65ad\u521b\u65b0\u7684\u5173\u952e\u8981\u7d20  <\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u975e\u8fde\u7eed\u6027\u521b\u65b0\u7684\u4e00\u4e2a\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u662f\u5f15\u5165\u65b0\u9896\u7684\u98a0\u8986\u6027\u7406\u5ff5\u3001\u6280\u672f\u6216\u5546\u4e1a\u6a21\u5f0f\uff0c\u6311\u6218\u73b0\u72b6\u3002 \u8fd9\u4e00\u90e8\u5206\u5305\u62ec\u51e0\u4e2a\u5173\u952e\u8981\u7d20\uff1a<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u65b0\u9896\u6027\uff1a<\/strong>\u975e\u8fde\u7eed\u6027\u521b\u65b0\u662f\u6307\u5411\u5e02\u573a\u63a8\u51fa\u4e0e\u4f17\u4e0d\u540c\u7684\u65b0\u4ea7\u54c1\u3002 \u5b83\u8d85\u8d8a\u4e86<a href=\"https:\/\/ideascale.com\/blog\/incremental-innovation\/\">\u6e10\u8fdb\u5f0f\u521b\u65b0\u7684<\/a>\u8303\u7574\uff0c\u7a81\u7834\u4e86\u73b0\u6709\u6280\u672f\u7684\u754c\u9650\u3002 \u521b\u65b0\u5e26\u6765\u4e86\u6709\u53ef\u80fd\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u7684\u65b0\u601d\u60f3\u3001\u65b0\u6982\u5ff5\u6216\u65b0\u65b9\u6cd5\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u98a0\u8986\uff1a<\/strong>\u4e0d\u8fde\u7eed\u521b\u65b0\u4f1a\u7834\u574f\u73b0\u6709\u7684\u5e02\u573a\u52a8\u6001\u3001\u5546\u4e1a\u6a21\u5f0f\u6216\u884c\u4e1a\u89c4\u8303\u3002 \u5b83\u5bf9\u65e2\u6709\u7684\u53c2\u4e0e\u8005\u3001\u4f20\u7edf\u7684\u505a\u4e8b\u65b9\u5f0f\u548c\u666e\u904d\u7684\u601d\u7ef4\u6a21\u5f0f\u63d0\u51fa\u4e86\u6311\u6218\u3002 \u98a0\u8986\u6027\u521b\u65b0\u5f80\u5f80\u4ee5\u88ab\u5ffd\u89c6\u7684\u7ec6\u5206\u5e02\u573a\u6216\u670d\u52a1\u4e0d\u8db3\u7684\u5ba2\u6237\u4e3a\u76ee\u6807\uff0c\u5e76\u9010\u6e10\u83b7\u5f97\u7275\u5f15\u529b\uff0c\u53d6\u4ee3\u73b0\u6709\u4f01\u4e1a\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u8dc3\u8fdb\uff1a<\/strong>\u4e0d\u8fde\u7eed\u521b\u65b0\u6d89\u53ca\u8de8\u8d8a\u5f0f\u6548\u5e94\uff0c\u5373<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0\/\">\u521b\u65b0<\/a>\u6bd4\u73b0\u6709\u89e3\u51b3\u65b9\u6848\u6709\u663e\u8457\u8fdb\u6b65\u3002 \u5b83\u5728\u6027\u80fd\u3001\u529f\u80fd\u6216\u4ef7\u503c\u4e3b\u5f20\u65b9\u9762\u5e26\u6765\u4e86\u8d28\u7684\u98de\u8dc3\uff0c\u4e3a\u5ba2\u6237\u91c7\u7528\u65b0\u4ea7\u54c1\u63d0\u4f9b\u4e86\u4ee4\u4eba\u4fe1\u670d\u7684\u7406\u7531\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u521b\u9020\u4ef7\u503c\uff1a<\/strong>\u4e0d\u8fde\u7eed\u521b\u65b0\u7684\u91cd\u70b9\u662f\u4e3a\u5ba2\u6237\u521b\u9020\u4ef7\u503c\u3002 \u5176\u76ee\u7684\u662f\u4ee5\u521b\u65b0\u7684\u65b9\u5f0f\u63d0\u4f9b\u5353\u8d8a\u7684\u4f53\u9a8c\u3001\u89e3\u51b3\u95ee\u9898\u6216\u6ee1\u8db3\u672a\u5f97\u5230\u6ee1\u8db3\u7684\u9700\u6c42\u3002 \u901a\u8fc7\u63d0\u4f9b\u72ec\u7279\u7684\u4ef7\u503c\u4e3b\u5f20\uff0c\u5438\u5f15\u5ba2\u6237\u5e76\u63a8\u52a8\u91c7\u7528\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u53d8\u9769\u6f5c\u529b\uff1a<\/strong>\u4e0d\u8fde\u7eed\u521b\u65b0\u5177\u6709\u6539\u53d8\u884c\u4e1a\u3001\u5e02\u573a\u548c<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\u5ba2\u6237\u4f53\u9a8c\u7684<\/a>\u6f5c\u529b\u3002 \u5b83\u53ef\u4ee5\u91cd\u5851\u4e1a\u52a1\u6a21\u5f0f\uff0c\u91cd\u65b0\u5b9a\u4e49\u5ba2\u6237\u671f\u671b\uff0c\u5e76\u521b\u9020\u65b0\u7684\u673a\u9047\u3002 \u901a\u8fc7\u5f15\u5165\u98a0\u8986\u6027\u7684\u7406\u5ff5\u6216\u6280\u672f\uff0c\u53ef\u4ee5\u4f7f\u505a\u4e8b\u7684\u65b9\u5f0f\u53d1\u751f\u6df1\u523b\u7684\u53d8\u5316\u548c\u8f6c\u53d8\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u521b\u9020\u6216\u62d3\u5c55\u5e02\u573a\uff1a<\/strong>\u4e0d\u8fde\u7eed\u521b\u65b0\u53ef\u4ee5\u521b\u9020\u65b0\u7684\u5e02\u573a\u6216\u5f00\u8f9f\u5c1a\u672a\u5f00\u53d1\u7684\u7ec6\u5206\u5e02\u573a\u3002 \u5b83\u80fd\u53d1\u73b0\u5c1a\u672a\u6ee1\u8db3\u7684\u9700\u6c42\u6216\u89e3\u51b3\u4ee5\u524d\u88ab\u5ffd\u89c6\u7684\u75db\u70b9\uff0c\u5438\u5f15\u73b0\u6709\u4ea7\u54c1\u65e0\u6cd5\u5145\u5206\u6ee1\u8db3\u7684\u5ba2\u6237\u3002 \u5b83\u62d3\u5c55\u4e86\u53ef\u80fd\u6027\u7684\u8fb9\u754c\uff0c\u91ca\u653e\u4e86\u65b0\u7684\u5e02\u573a\u673a\u9047\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u98ce\u9669\u548c\u4e0d\u786e\u5b9a\u6027\uff1a<\/strong>\u4e0d\u8fde\u7eed\u521b\u65b0\u5305\u542b\u56fa\u6709\u7684\u98ce\u9669\u548c\u4e0d\u786e\u5b9a\u6027\u3002 \u5b83\u6d89\u8db3\u672a\u77e5\u9886\u57df\uff0c\u9762\u4e34\u6280\u672f\u6311\u6218\u3001\u5e02\u573a\u63a5\u53d7\u7a0b\u5ea6\u7684\u4e0d\u786e\u5b9a\u6027\u4ee5\u53ca\u6765\u81ea\u73b0\u6709\u4f01\u4e1a\u7684\u6f5c\u5728\u963b\u529b\u3002 \u8ffd\u6c42\u975e\u8fde\u7eed\u6027\u521b\u65b0\u7684\u7ec4\u7ec7\u5fc5\u987b\u505a\u597d\u51c6\u5907\uff0c\u6709\u6548\u9a7e\u9a6d\u8fd9\u4e9b\u98ce\u9669\u548c\u4e0d\u786e\u5b9a\u6027\u3002<\/span><\/li>\n<\/ul>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4e0d\u95f4\u65ad\u521b\u65b0\u7684\u4f18\u52bf\u4e0e\u6311\u6218<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58060 size-full\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-1.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-1.jpg\" alt=\"\u4e0d\u95f4\u65ad\u521b\u65b0\u7684\u4f18\u52bf\u4e0e\u6311\u6218\" width=\"1200\" height=\"800\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27800%27%20viewBox%3D%270%200%201200%20800%27%3E%3Crect%20width%3D%271200%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-1-200x133.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-1-300x200.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-1-400x267.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-1-600x400.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-1-768x512.jpg 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-1-800x533.jpg 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-1-1024x683.jpg 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-1.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u8fde\u7eed\u521b\u65b0\u5e26\u6765\u4e86\u4e00\u4e9b\u597d\u5904\u548c\u673a\u9047\uff0c\u4f46\u4e5f\u5e26\u6765\u4e86\u6311\u6218\u3002 \u8ba9\u6211\u4eec\u4ece\u8fd9\u4e24\u65b9\u9762\u8fdb\u884c\u63a2\u8ba8\uff1a<\/span><\/p>\n<p><b>\u4e0d\u8fde\u7eed\u521b\u65b0\u7684\u597d\u5904\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5e02\u573a\u9886\u5bfc\u529b\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e0d\u95f4\u65ad\u521b\u65b0\u53ef\u4ee5\u4f7f\u7ec4\u7ec7\u901a\u8fc7\u521b\u9020\u65b0\u5e02\u573a\u6216\u6293\u4f4f\u5c1a\u672a\u5f00\u53d1\u7684\u7ec6\u5206\u5e02\u573a\u800c\u6210\u4e3a\u5e02\u573a\u9886\u5bfc\u8005\u3002 \u5b83\u4f7f\u4f01\u4e1a\u80fd\u591f\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\uff0c\u5e76\u4e0e\u73b0\u6709\u4f01\u4e1a\u8131\u9896\u800c\u51fa\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u63d0\u9ad8\u5ba2\u6237\u4ef7\u503c\uff1a  <\/b><span style=\"font-weight: 400;\">\u4e0d\u8fde\u7eed\u7684\u521b\u65b0\u5f80\u5f80\u4f1a\u5927\u5927\u6539\u8fdb<a href=\"https:\/\/ideascale.com\/blog\/product-innovation\/\">\u4ea7\u54c1\u521b\u65b0<\/a>\u53ca\u5176\u6027\u80fd\u3001\u529f\u80fd\u548c\u6210\u672c\u6548\u76ca\u3002 \u8fd9\u5c06\u63d0\u5347\u5ba2\u6237\u4ef7\u503c\uff0c\u6539\u5584\u7528\u6237\u4f53\u9a8c\uff0c\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e1a\u52a1\u589e\u957f\u548c\u6269\u5c55\uff1a<\/b><span style=\"font-weight: 400;\"> \u6210\u529f\u7684\u975e\u8fde\u7eed\u6027\u521b\u65b0\u53ef\u4ee5\u5f00\u8f9f\u65b0\u7684\u6536\u5165\u6765\u6e90\u3001\u5438\u5f15\u65b0\u5ba2\u6237\u5e76\u4f7f\u4ea7\u54c1\u591a\u6837\u5316\uff0c\u4ece\u800c\u63a8\u52a8\u4f01\u4e1a\u7684\u589e\u957f\u548c\u6269\u5f20\u3002 \u5b83\u53ef\u4ee5\u5e2e\u52a9\u7ec4\u7ec7\u6253\u5165\u65b0\u5e02\u573a\uff0c\u6269\u5927\u5e02\u573a\u4efd\u989d\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5e72\u6270\u5728\u4f4d\u8005\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e0d\u8fde\u7eed\u521b\u65b0\u4f1a\u98a0\u8986\u4e00\u4e2a\u884c\u4e1a\u4e2d\u7684\u8001\u724c\u4f01\u4e1a\uff0c\u6311\u6218\u5b83\u4eec\u7684\u5e02\u573a\u4e3b\u5bfc\u5730\u4f4d\uff0c\u8feb\u4f7f\u5b83\u4eec\u8fdb\u884c\u8c03\u6574\uff0c\u5426\u5219\u5c31\u6709\u53ef\u80fd\u88ab\u6dd8\u6c70\u3002 \u8fd9\u4e3a\u65b0\u8fdb\u5165\u8005\u521b\u9020\u4e86\u673a\u4f1a\uff0c\u4fc3\u8fdb\u4e86\u5e02\u573a\u7ade\u4e89\u3002<\/span><\/li>\n<\/ul>\n<p><b>\u4e0d\u8fde\u7eed\u521b\u65b0\u7684\u6311\u6218\uff1a<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u62b5\u5236\u53d8\u9769\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e0d\u8fde\u7eed\u521b\u65b0\u4f1a\u98a0\u8986\u73b0\u6709\u7684\u505a\u6cd5\u3001\u4e1a\u52a1\u6a21\u5f0f\uff0c\u6709\u65f6\u751a\u81f3\u662f\u5de5\u4f5c\u89d2\u8272\u3002 \u53d8\u9769\u7684\u963b\u529b\u53ef\u80fd\u6765\u81ea\u7ec4\u7ec7\u5185\u90e8\uff0c\u56e0\u4e3a\u5458\u5de5\u53ef\u80fd\u4e0d\u613f\u610f\u63a5\u53d7<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e6%8a%80%e6%9c%af%e5%88%9b%e6%96%b0\/\">\u6280\u672f\u521b\u65b0<\/a>\u3002 \u6b64\u5916\uff0c\u65e2\u6709\u7684\u5e02\u573a\u53c2\u4e0e\u8005\u53ef\u80fd\u4f1a\u62b5\u5236\u975e\u8fde\u7eed\u6027\u521b\u65b0\u5e26\u6765\u7684\u5e72\u6270\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e0d\u786e\u5b9a\u6027\u4e0e\u98ce\u9669\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e0d\u8fde\u7eed\u521b\u65b0\u5f80\u5f80\u6d89\u53ca\u6d89\u8db3\u672a\u77e5\u9886\u57df\uff0c\u4ece\u800c\u5e26\u6765\u56fa\u6709\u7684\u98ce\u9669\u548c\u4e0d\u786e\u5b9a\u6027\u3002 \u8fd9\u79cd<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0\/\">\u521b\u65b0<\/a>\u7684\u6210\u529f\u5e76\u65e0\u4fdd\u969c\uff0c\u7ec4\u7ec7\u53ef\u80fd\u9762\u4e34\u4e0e\u5f00\u53d1\u548c\u5f15\u8fdb\u65b0\u4ea7\u54c1\u6216\u670d\u52a1\u76f8\u5173\u7684\u8d22\u52a1\u3001\u6280\u672f\u6216\u5e02\u573a\u98ce\u9669\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8d44\u6e90\u5206\u914d\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e0d\u8fde\u7eed\u521b\u65b0\u9700\u8981\u5728<a href=\"https:\/\/ideascale.com\/blog\/what-is-market-research\/\">\u5e02\u573a\u7814\u7a76<\/a>\u3001\u5f00\u53d1\u548c\u5e02\u573a\u8fdb\u5165\u65b9\u9762\u8fdb\u884c\u5927\u91cf\u6295\u8d44\u3002 \u7ec4\u7ec7\u5fc5\u987b\u6218\u7565\u6027\u5730\u5206\u914d\u8d44\u6e90\uff0c\u5e76\u5c31\u73b0\u6709\u4e1a\u52a1\u548c\u65b0\u4f01\u4e1a\u4e4b\u95f4\u7684\u8d44\u6e90\u5206\u914d\u505a\u51fa\u8270\u96be\u7684\u51b3\u5b9a\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e0a\u5e02\u65f6\u95f4\uff1a<\/b><span style=\"font-weight: 400;\"> \u975e\u8fde\u7eed\u6027\u521b\u65b0\u7684\u5f00\u53d1\u548c\u5546\u4e1a\u5316\u53ef\u80fd\u9700\u8981\u65f6\u95f4\uff0c\u56e0\u4e3a\u5b83\u4eec\u5f80\u5f80\u6d89\u53ca\u590d\u6742\u7684\u6280\u672f\u6216\u91cd\u5927\u7684\u5e02\u573a\u53d8\u5316\u3002 \u4e0a\u5e02\u65f6\u95f4\u53ef\u80fd\u662f\u4e00\u4e2a\u6311\u6218\uff0c\u5c24\u5176\u662f\u5f53\u7ade\u4e89\u5bf9\u624b\u53cd\u5e94\u8fc5\u901f\u6216\u521b\u65b0\u7684\u673a\u4f1a\u7a97\u53e3\u6709\u9650\u65f6\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u76d1\u7ba1\u548c\u6cd5\u5f8b\u8003\u8651\u56e0\u7d20\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e0d\u8fde\u7eed\u521b\u65b0\u53ef\u80fd\u4f1a\u9047\u5230\u76d1\u7ba1\u6216\u6cd5\u5f8b\u969c\u788d\u3002 \u65b0\u6280\u672f\u53ef\u80fd\u9700\u8981\u9075\u5b88\u4e0d\u65ad\u53d8\u5316\u7684\u6cd5\u89c4\u3001\u4fdd\u62a4\u77e5\u8bc6\u4ea7\u6743\uff0c\u6216\u9a7e\u9a6d\u6cd5\u5f8b\u6846\u67b6\uff0c\u800c\u8fd9\u4e9b\u6cd5\u5f8b\u6846\u67b6\u53ef\u80fd\u6ca1\u6709\u9884\u89c1\u5230<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0\/\">\u521b\u65b0<\/a>\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u6709\u6548\u5229\u7528\u975e\u8fde\u7eed\u6027\u521b\u65b0\u7684\u597d\u5904\uff0c\u540c\u65f6\u51cf\u8f7b\u6311\u6218\uff0c\u7ec4\u7ec7\u9700\u8981\u57f9\u517b<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0%e6%96%87%e5%8c%96\/\">\u521b\u65b0\u6587\u5316<\/a>\uff0c\u62e5\u62b1\u654f\u6377\u6027\uff0c\u5e76\u5efa\u7acb\u9002\u5e94\u6027\u6218\u7565\uff0c\u4f7f\u5176\u80fd\u591f\u9a7e\u9a6d\u4e0d\u786e\u5b9a\u6027\u5e76\u5229\u7528\u65b0\u51fa\u73b0\u7684\u673a\u9047\u3002<\/span><\/p>\n<p><strong><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a href=\"https:\/\/ideascale.com\/blog\/what-is-continuous-innovation\/\">\u4ec0\u4e48\u662f\u6301\u7eed\u521b\u65b0\uff1f<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4e0d\u8fde\u7eed\u521b\u65b0\u6d41\u7a0b\uff1a7 \u4e2a\u5173\u952e\u6b65\u9aa4<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58035 size-full\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-2-scaled.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-2-scaled.jpg\" alt=\"\u4e0d\u8fde\u7eed\u521b\u65b0\u6d41\u7a0b\uff1a7 \u4e2a\u5173\u952e\u6b65\u9aa4\" width=\"1200\" height=\"727\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27727%27%20viewBox%3D%270%200%201200%20727%27%3E%3Crect%20width%3D%271200%27%20height%3D%27727%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-2-200x121.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-2-300x182.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-2-400x242.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-2-600x363.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-2-768x465.jpg 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-2-800x484.jpg 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-2-1024x620.jpg 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-2-scaled.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u975e\u8fde\u7eed\u6027\u521b\u65b0\u8fc7\u7a0b\u5305\u62ec\u51e0\u4e2a\u5173\u952e\u6b65\u9aa4\uff0c\u4ee5\u6709\u6548\u5f00\u53d1\u548c\u5b9e\u65bd\u7a81\u7834\u6027\u60f3\u6cd5\u3002 \u867d\u7136\u5177\u4f53\u65b9\u6cd5\u53ef\u80fd\u56e0\u7ec4\u7ec7\u548c\u884c\u4e1a\u800c\u5f02\uff0c\u4f46\u4ee5\u4e0b\u662f\u4e0d\u8fde\u7eed\u521b\u65b0\u6d41\u7a0b\u901a\u5e38\u6d89\u53ca\u7684\u5173\u952e\u6b65\u9aa4\uff1a<\/span><\/p>\n<p><b>1.\u6784\u601d\uff1a<\/b><span style=\"font-weight: 400;\"> \u7b2c\u4e00\u6b65\u662f<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%90%86%e5%bf%b5\/\">\u6784\u601d<\/a>\u6f5c\u5728\u7684\u98a0\u8986\u6027\u521b\u65b0\u3002 \u8fd9\u53ef\u4ee5\u901a\u8fc7\u5934\u8111\u98ce\u66b4\u4f1a\u8bae\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-market-research\/\">\u5e02\u573a\u8c03\u7814<\/a>\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u5ba2\u6237\u53cd\u9988<\/a>\u6216\u4e0e\u5916\u90e8\u5408\u4f5c\u4f19\u4f34\u5408\u4f5c\u6765\u5b9e\u73b0\u3002 \u91cd\u70b9\u662f\u786e\u5b9a\u5c1a\u672a\u6ee1\u8db3\u7684\u9700\u6c42\u3001\u65b0\u5174\u6280\u672f\u6216\u88ab\u5ffd\u89c6\u7684\u7ec6\u5206\u5e02\u573a\u3002<\/span><\/p>\n<p><b>2.\u673a\u4f1a\u8bc4\u4f30\uff1a  <\/b><span style=\"font-weight: 400;\">\u4e00\u65e6\u4ea7\u751f\u4e86\u60f3\u6cd5\uff0c\u5c31\u9700\u8981\u5bf9\u5176\u8fdb\u884c\u8bc4\u4f30\uff0c\u4ee5\u786e\u5b9a\u5176\u53ef\u884c\u6027\u548c\u6f5c\u5728\u5f71\u54cd\u3002 \u8fd9\u5305\u62ec\u8bc4\u4f30\u5e02\u573a\u6f5c\u529b\u3001\u4e86\u89e3\u5ba2\u6237\u9700\u6c42\u3001\u5206\u6790\u6280\u672f\u53ef\u884c\u6027\u4ee5\u53ca\u8bc4\u4f30\u7ade\u4e89\u683c\u5c40\u3002 \u6700\u6709\u524d\u666f\u7684\u521b\u610f\u5c06\u88ab\u9009\u4e2d\u8fdb\u884c\u8fdb\u4e00\u6b65\u5f00\u53d1\u3002<\/span><\/p>\n<p><b>3.\u6982\u5ff5\u5f00\u53d1\uff1a  <\/b><span style=\"font-weight: 400;\">\u5728\u8fd9\u4e00\u9636\u6bb5\uff0c\u9009\u5b9a\u7684\u60f3\u6cd5\u88ab\u8f6c\u5316\u4e3a\u5177\u4f53\u7684\u6982\u5ff5\u3002 \u5f00\u5c55\u8be6\u7ec6\u7684\u7814\u53d1\u6d3b\u52a8\uff0c\u4ee5\u5b8c\u5584\u6982\u5ff5\u3001\u63a2\u7d22\u6280\u672f\u53ef\u884c\u6027\u3001\u5236\u4f5c\u539f\u578b\u5e76\u8fdb\u884c\u53ef\u884c\u6027\u7814\u7a76\u3002 \u76ee\u7684\u662f\u9a8c\u8bc1\u60f3\u6cd5\u5e76\u6536\u96c6\u53cd\u9988\u610f\u89c1\uff0c\u4ee5\u4fbf\u8fdb\u4e00\u6b65\u8fed\u4ee3\u3002<\/span><\/p>\n<p><b>4.\u5546\u4e1a\u6848\u4f8b\u5f00\u53d1\uff1a<\/b><span style=\"font-weight: 400;\"> \u5efa\u7acb\u5065\u5168\u7684\u5546\u4e1a\u6848\u4f8b\uff0c\u4ee5\u8bc4\u4f30\u6982\u5ff5\u7684\u5546\u4e1a\u53ef\u884c\u6027\u3002 \u8fd9\u5305\u62ec\u8fdb\u884c\u5e02\u573a\u5206\u6790\u3001\u4f30\u7b97\u8d22\u52a1\u9884\u6d4b\u3001\u8bc4\u4f30\u8d44\u6e90\u9700\u6c42\u4ee5\u53ca\u786e\u5b9a\u6f5c\u5728\u98ce\u9669\u548c\u7f13\u89e3\u63aa\u65bd\u3002 \u5546\u4e1a\u6848\u4f8b\u6709\u52a9\u4e8e\u5c31\u91c7\u7528\u6216\u653e\u5f03<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0\/\">\u521b\u65b0<\/a>\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\u3002<\/span><\/p>\n<p><b>5.\u5f00\u53d1\u548c\u6d4b\u8bd5\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e00\u65e6\u5546\u4e1a\u6848\u4f8b\u83b7\u5f97\u6279\u51c6\uff0c<a href=\"https:\/\/ideascale.com\/blog\/what-is-disruptive-innovation\/\">\u98a0\u8986\u6027\u521b\u65b0<\/a>\u7684\u5b9e\u9645\u5f00\u53d1\u5de5\u4f5c\u5c31\u5f00\u59cb\u4e86\u3002 \u8fd9\u6d89\u53ca\u5de5\u7a0b\u3001\u8bbe\u8ba1\u3001\u5236\u9020\u6216\u8f6f\u4ef6\u5f00\u53d1\u6d41\u7a0b\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u521b\u65b0\u7684\u6027\u8d28\u3002 \u8fed\u4ee3\u6d4b\u8bd5\u548c\u6539\u8fdb\u5bf9\u4e8e\u786e\u4fdd\u521b\u65b0\u8fbe\u5230\u9884\u671f\u7684\u6027\u80fd\u3001\u8d28\u91cf\u548c\u7528\u6237\u4f53\u9a8c\u6807\u51c6\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n<p><b>6.\u5e02\u573a\u8fdb\u5165\u548c\u542f\u52a8\uff1a  <\/b><span style=\"font-weight: 400;\">\u5728\u6210\u529f\u5f00\u53d1\u548c\u6d4b\u8bd5\u4e4b\u540e\uff0c\u98a0\u8986\u6027\u521b\u65b0\u5c31\u53ef\u4ee5\u8fdb\u5165\u5e02\u573a\u4e86\u3002 \u8fd9\u4e00\u9636\u6bb5\u6d89\u53ca\u5236\u5b9a\u5e02\u573a\u6218\u7565\uff0c\u5305\u62ec\u5b9a\u4ef7\u3001\u5206\u9500\u3001\u8425\u9500\u548c\u9500\u552e\u8ba1\u5212\u3002 \u63a8\u51fa\u521b\u65b0\u9700\u8981\u7cbe\u5fc3\u6267\u884c\u3001\u6709\u6548\u6c9f\u901a\uff0c\u5e76\u5728\u76ee\u6807\u5ba2\u6237\u4e2d\u5efa\u7acb\u8ba4\u77e5\u5ea6\u3002<\/span><\/p>\n<p><b>7.\u76d1\u6d4b\u548c\u9002\u5e94\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e00\u65e6<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0\/\">\u521b\u65b0<\/a>\u4ea7\u54c1\u63a8\u5411\u5e02\u573a\uff0c\u5c31\u5fc5\u987b\u5bf9\u5176\u6027\u80fd\u8fdb\u884c\u76d1\u63a7\uff0c\u6536\u96c6<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u5ba2\u6237\u53cd\u9988<\/a>\uff0c\u5e76\u8ddf\u8e2a\u5173\u952e\u6307\u6807\u3002 \u8fd9\u6709\u52a9\u4e8e\u6839\u636e\u5b9e\u9645\u4f7f\u7528\u60c5\u51b5\u548c\u5ba2\u6237\u53cd\u5e94\uff0c\u786e\u5b9a\u4efb\u4f55\u5fc5\u8981\u7684\u8c03\u6574\u3001\u6539\u8fdb\u6216\u9002\u5e94\u63aa\u65bd\u3002 \u6301\u7eed\u76d1\u6d4b\u548c\u8c03\u6574\u53ef\u786e\u4fdd\u521b\u65b0\u59cb\u7ec8\u5177\u6709\u76f8\u5173\u6027\u548c\u7ade\u4e89\u529b\u3002<\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">7 \u4e2a\u4e0d\u8fde\u7eed\u521b\u65b0\u7684\u4e3b\u8981\u5b9e\u4f8b<\/h2>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u4f8b\u5b50\u51f8\u663e\u4e86\u975e\u8fde\u7eed\u6027\u521b\u65b0\u5982\u4f55\u6539\u53d8\u4e86\u4ea7\u4e1a\uff0c\u521b\u9020\u4e86\u65b0\u5e02\u573a\uff0c\u5e76\u6539\u53d8\u4e86\u4eba\u4eec\u7684\u751f\u6d3b\u3001\u5de5\u4f5c\u548c\u4e0e\u6280\u672f\u4e92\u52a8\u7684\u65b9\u5f0f\u3002 \u4e0d\u95f4\u65ad\u521b\u65b0\u5177\u6709\u91cd\u5851\u884c\u4e1a\u548c\u63a8\u52a8\u793e\u4f1a\u8fdb\u6b65\u7684\u529b\u91cf\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e2a\u4eba\u7535\u8111\uff1a<\/b><span style=\"font-weight: 400;\"> \u4e2a\u4eba\u7535\u8111\u7684\u95ee\u4e16\u5f7b\u5e95\u6539\u53d8\u4e86\u8ba1\u7b97\u673a\u884c\u4e1a\u3002 \u82f9\u679c\u548c\u5fae\u8f6f\u7b49\u516c\u53f8\u4e3a\u5e02\u573a\u5e26\u6765\u4e86\u7528\u6237\u53cb\u597d\u578b\u53f0\u5f0f\u7535\u8111\uff0c\u4f7f\u4e2a\u4eba\u548c\u5c0f\u578b\u4f01\u4e1a\u80fd\u591f\u83b7\u5f97\u5f3a\u5927\u7684\u8ba1\u7b97\u80fd\u529b\uff0c\u5f00\u521b\u4e86\u4e2a\u4eba\u8ba1\u7b97\u65f6\u4ee3\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u4e09\u7ef4\u6253\u5370\uff1a<\/b><span style=\"font-weight: 400;\">\u4e09\u7ef4\u6253\u5370\uff0c\u53c8\u79f0\u589e\u6750\u5236\u9020\uff0c\u662f\u4e00\u79cd<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e6%8a%80%e6%9c%af%e5%88%9b%e6%96%b0\/\">\u6280\u672f\u521b\u65b0<\/a>\uff0c\u53ef\u4ee5\u901a\u8fc7\u9010\u5c42\u5236\u9020\u7684\u65b9\u5f0f\u751f\u4ea7\u4e09\u7ef4\u7269\u4f53\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\u6570\u7801\u6444\u5f71\uff1a<\/b><span style=\"font-weight: 400;\"> \u4ece\u80f6\u7247\u6444\u5f71\u5230\u6570\u7801\u76f8\u673a\u7684\u8f6c\u53d8\uff0c\u98a0\u8986\u4e86\u4f20\u7edf\u7684\u76f8\u673a\u548c\u80f6\u7247\u884c\u4e1a\u3002 \u7531\u4e8e\u6570\u7801\u76f8\u673a\u63d0\u4f9b\u4e86\u4fbf\u6377\u7684\u56fe\u50cf\u6355\u6349\u3001\u5373\u65f6\u9884\u89c8\u4ee5\u53ca\u6570\u7801\u5b58\u50a8\u548c\u5171\u4eab\u7167\u7247\u7684\u529f\u80fd\uff0c\u50cf\u67ef\u8fbe\u8fd9\u6837\u5728\u80f6\u7247\u884c\u4e1a\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\u7684\u516c\u53f8\u9762\u4e34\u7740\u5de8\u5927\u7684\u6311\u6218\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u7535\u52a8\u6c7d\u8f66 (EV)\uff1a<\/b><span style=\"font-weight: 400;\"> \u7535\u52a8\u6c7d\u8f66\u6b63\u5728\u98a0\u8986\u6c7d\u8f66\u884c\u4e1a\uff0c\u6311\u6218\u5185\u71c3\u673a\u6c7d\u8f66\u7684\u4e3b\u5bfc\u5730\u4f4d\u3002 \u7279\u65af\u62c9\u7b49\u516c\u53f8\u4e00\u76f4\u8d70\u5728<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0\/\">\u521b\u65b0<\/a>\u7684\u524d\u6cbf\uff0c\u5b83\u4eec\u63a8\u51fa\u4e86\u9ad8\u6027\u80fd\u7535\u52a8\u6c7d\u8f66\uff0c\u5177\u6709\u8d85\u957f\u7eed\u822a\u80fd\u529b\uff0c\u5e76\u6ce8\u91cd\u53ef\u6301\u7eed\u53d1\u5c55\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\u5728\u7ebf\u6d41\u5a92\u4f53\u670d\u52a1\uff1a  <\/b><span style=\"font-weight: 400;\">Netflix\u3001Hulu \u548c Amazon Prime Video \u7b49\u6d41\u5a92\u4f53\u670d\u52a1\u98a0\u8986\u4e86\u7531\u5b9e\u4f53 DVD \u548c\u89c6\u9891\u79df\u8d41\u5e97\u4e3b\u5bfc\u7684\u4f20\u7edf\u89c6\u9891\u79df\u8d41\u5e02\u573a\u3002 \u8fd9\u4e9b\u5e73\u53f0\u5141\u8bb8\u7528\u6237\u5c06\u7535\u5f71\u548c\u7535\u89c6\u8282\u76ee\u76f4\u63a5\u4e32\u6d41\u5230\u81ea\u5df1\u7684\u8bbe\u5907\u4e0a\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u4fbf\u5229\u3001\u6d77\u91cf\u5185\u5bb9\u5e93\u548c\u4e2a\u6027\u5316\u63a8\u8350\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u79fb\u52a8\u7535\u8bdd\uff1a<\/b><span style=\"font-weight: 400;\"> \u79fb\u52a8\u7535\u8bdd\u7684\u51fa\u73b0\u5e26\u6765\u4e86\u4e0d\u8fde\u7eed\u7684\u521b\u65b0\uff0c\u6539\u53d8\u4e86\u7535\u4fe1\u4e1a\u3002 \u8bfa\u57fa\u4e9a\u3001\u6469\u6258\u7f57\u62c9\u4ee5\u53ca\u540e\u6765\u7684\u82f9\u679c\u548c\u4e09\u661f\u7b49\u516c\u53f8\u63a8\u51fa\u4e86\u5c0f\u5de7\u4fbf\u643a\u7684\u624b\u673a\uff0c\u8fd9\u4e9b\u624b\u673a\u4e0d\u4ec5\u63d0\u4f9b\u57fa\u672c\u7684\u8bed\u97f3\u901a\u4fe1\u529f\u80fd\uff0c\u8fd8\u63d0\u4f9b\u77ed\u4fe1\u3001\u4e92\u8054\u7f51\u63a5\u5165\u548c\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u7b49\u529f\u80fd\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u70b9\u5bf9\u70b9 (P2P) \u5171\u4eab\u5e73\u53f0\uff1a<\/b><span style=\"font-weight: 400;\"> Airbnb \u548c Uber \u7b49\u5e73\u53f0\u5206\u522b\u98a0\u8986\u4e86\u4f20\u7edf\u7684\u9152\u5e97\u4e1a\u548c\u8fd0\u8f93\u4e1a\u3002 \u8fd9\u4e9b\u5e73\u53f0\u5c06\u62e5\u6709\u7a7a\u95f2\u623f\u95f4\u6216\u8f66\u8f86\u7684\u4e2a\u4eba\u4e0e\u9700\u8981\u4f4f\u5bbf\u6216\u4ea4\u901a\u7684\u4eba\u8054\u7cfb\u8d77\u6765\uff0c\u5bf9\u65e2\u6709\u7684<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f%e5%88%9b%e6%96%b0\/\">\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0<\/a>\u63d0\u51fa\u4e86\u6311\u6218\uff0c\u5e76\u63d0\u4f9b\u4e86\u83b7\u53d6\u8fd9\u4e9b\u670d\u52a1\u7684\u65b0\u9014\u5f84\u3002<\/span><\/li>\n<\/ul>\n<p><strong><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f%e5%88%9b%e6%96%b0\/\">\u4ec0\u4e48\u662f\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\uff1f<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4e0d\u95f4\u65ad\u521b\u65b0\u7ba1\u7406\u7684\u5341\u5927\u6700\u4f73\u5b9e\u8df5<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58036 size-full\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-3-scaled.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-3-scaled.jpg\" alt=\"\u4e0d\u95f4\u65ad\u521b\u65b0\u7ba1\u7406\u7684\u5341\u5927\u6700\u4f73\u5b9e\u8df5  \" width=\"1200\" height=\"750\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27750%27%20viewBox%3D%270%200%201200%20750%27%3E%3Crect%20width%3D%271200%27%20height%3D%27750%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-3-200x125.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-3-300x188.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-3-400x250.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-3-600x375.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-3-768x480.jpg 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-3-800x500.jpg 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-3-1024x640.jpg 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/discontinuous-innovation-descriptive-3-scaled.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u8981\u6709\u6548\u7ba1\u7406\u975e\u8fde\u7eed\u6027\u521b\u65b0\uff0c\u5c31\u5fc5\u987b\u91c7\u53d6\u6218\u7565\u6027\u548c\u9002\u5e94\u6027\u65b9\u6cd5\u3002 \u4ee5\u4e0b\u662f\u4e00\u4e9b\u7ba1\u7406\u975e\u8fde\u7eed\u6027\u521b\u65b0\u7684\u6700\u4f73\u5b9e\u8df5\uff1a<\/span><\/p>\n<p><b>1.\u57f9\u517b\u521b\u65b0\u6587\u5316<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u57f9\u517b\u4e00\u79cd\u6df1\u4e3a\u8d5e\u8d4f\u5e76\u79ef\u6781\u9f13\u52b1\u521b\u65b0\u7684\u7ec4\u7ec7\u521b\u65b0<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0%e6%96%87%e5%8c%96\/\">\u6587\u5316<\/a>\u3002 \u9f13\u52b1\u5458\u5de5\u63d0\u51fa\u548c\u5206\u4eab\u60f3\u6cd5\uff0c\u5956\u52b1\u521b\u9020\u6027\uff0c\u5e76\u4e3a\u5b9e\u9a8c\u548c\u5192\u9669\u63d0\u4f9b\u8d44\u6e90\u548c\u652f\u6301\u3002<\/span><\/p>\n<p><b>2.\u4e13\u95e8\u7684\u521b\u65b0\u56e2\u961f\u6216\u5355\u4f4d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5efa\u7acb\u4e13\u95e8\u7684\u56e2\u961f\u6216\u90e8\u95e8\uff0c\u8d1f\u8d23\u7ba1\u7406\u975e\u8fde\u7eed\u6027\u521b\u65b0\u4e3e\u63aa\u3002 \u8be5\u56e2\u961f\u53ef\u4ee5\u4e13\u6ce8\u4e8e\u63a2\u7d22\u98a0\u8986\u6027\u673a\u4f1a\u3001\u5f00\u5c55\u7814\u7a76\u3001\u5f00\u53d1\u539f\u578b\u4ee5\u53ca\u63a8\u52a8\u521b\u65b0\u9879\u76ee\u5411\u524d\u53d1\u5c55\u3002<\/span><\/p>\n<p><b style=\"color: var(--awb-text-color); font-family: var(--awb-text-font-family); font-size: var(--awb-font-size); font-style: var(--awb-text-font-style); letter-spacing: var(--awb-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform); background-color: var(--awb-bg-color);\">3.\u6301\u7eed\u626b\u63cf\u5916\u90e8\u73af\u5883<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7d27\u8ddf\u65b0\u5174\u6280\u672f\u3001\u5e02\u573a\u8d8b\u52bf\u3001\u5ba2\u6237\u9700\u6c42\u548c\u76d1\u7ba1\u53d8\u5316\u3002 \u5b9a\u671f\u626b\u63cf\u5916\u90e8\u73af\u5883\uff0c\u8bc6\u522b\u6f5c\u5728\u7684\u7834\u574f\u6027\u673a\u9047\u548c\u5a01\u80c1\u3002 \u53c2\u4e0e\u884c\u4e1a\u7f51\u7edc\uff0c\u4e0e\u7814\u7a76\u673a\u6784\u5408\u4f5c\uff0c\u76d1\u6d4b\u521d\u521b\u4f01\u4e1a\u751f\u6001\u7cfb\u7edf\uff0c\u4ee5\u5229\u7528\u5916\u90e8<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0\/\">\u521b\u65b0<\/a>\u8d44\u6e90\u3002<\/span><\/p>\n<p><b>4.\u5408\u4f5c\u4e0e\u4f19\u4f34\u5173\u7cfb<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4fc3\u8fdb\u4e0e\u521d\u521b\u4f01\u4e1a\u3001\u7814\u7a76\u673a\u6784\u548c\u884c\u4e1a\u4e13\u5bb6\u7b49\u5916\u90e8\u5b9e\u4f53\u7684\u5408\u4f5c\u4e0e\u4f19\u4f34\u5173\u7cfb\u3002 \u4e0e\u5916\u90e8\u5229\u76ca\u76f8\u5173\u8005\u5efa\u7acb\u4f19\u4f34\u5173\u7cfb\uff0c\u53ef\u4ee5\u83b7\u5f97\u65b0\u7684\u60f3\u6cd5\u3001\u4e13\u4e1a\u77e5\u8bc6\u548c\u8d44\u6e90\uff0c\u52a0\u5feb\u4e0d\u8fde\u7eed\u521b\u65b0\u7684\u5f00\u53d1\u548c\u5b9e\u65bd\u3002<\/span><\/p>\n<p><b>5.\u654f\u6377\u548c\u8fed\u4ee3\u65b9\u6cd5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u91c7\u7528\u654f\u6377\u548c\u8fed\u4ee3\u7684\u521b\u65b0\u65b9\u6cd5\u3002 \u5c06<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0\/#toc_Innovation_Process_7_Key_Steps\">\u521b\u65b0\u8fc7\u7a0b<\/a>\u5206\u89e3\u6210\u8f83\u5c0f\u7684\u3001\u53ef\u7ba1\u7406\u7684\u9636\u6bb5\uff0c\u4ee5\u4fbf\u7ecf\u5e38\u8fdb\u884c\u6d4b\u8bd5\u3001\u5b66\u4e60\u548c\u8c03\u6574\u3002 \u5f3a\u8c03\u5feb\u901f\u539f\u578b\u8bbe\u8ba1\u3001\u5feb\u901f\u53cd\u9988\u5faa\u73af\u548c\u6301\u7eed\u6539\u8fdb\uff0c\u4ee5\u9a8c\u8bc1\u548c\u5b8c\u5584\u521b\u610f\u3002<\/span><\/p>\n<p><b>6.\u6218\u7565\u8d44\u6e90\u5206\u914d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6218\u7565\u6027\u5730\u5206\u914d\u8d44\u6e90\uff0c\u652f\u6301\u4e0d\u8fde\u7eed\u7684\u521b\u65b0\u4e3e\u63aa\u3002 \u5728\u6295\u8d44\u6838\u5fc3\u4e1a\u52a1\u548c\u63a2\u7d22\u65b0\u7684\u98a0\u8986\u6027\u673a\u9047\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\u3002 \u63d0\u4f9b\u4e13\u9879\u8d44\u91d1\u3001\u57fa\u7840\u8bbe\u65bd\u548c\u4eba\u624d\uff0c\u652f\u6301\u521b\u65b0\u9879\u76ee\uff0c\u540c\u65f6\u8ba4\u8bc6\u5230\u8fd9\u4e9b\u9879\u76ee\u53ef\u80fd\u9700\u8981\u4e0e<a href=\"https:\/\/ideascale.com\/blog\/incremental-innovation\/\">\u6e10\u8fdb\u5f0f\u521b\u65b0<\/a>\u4e0d\u540c\u7684\u65f6\u95f4\u8868\u3001\u98ce\u9669\u72b6\u51b5\u548c\u8d44\u6e90\u9700\u6c42\u3002<\/span><\/p>\n<p><b>7.\u9886\u5bfc\u529b\u4e0e\u53d8\u9769\u7ba1\u7406<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5f3a\u6709\u529b\u7684\u9886\u5bfc\u529b\u548c\u53d8\u9769\u7ba1\u7406\u5bf9\u4e8e\u7ba1\u7406\u975e\u8fde\u7eed\u6027\u521b\u65b0\u81f3\u5173\u91cd\u8981\u3002 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400;\">\u5236\u5b9a\u4e0e\u975e\u8fde\u7eed\u6027\u521b\u65b0\u76f8\u5173\u7684\u77e5\u8bc6\u4ea7\u6743\u4fdd\u62a4\u6218\u7565\u3002 \u8fd9\u53ef\u80fd\u6d89\u53ca\u83b7\u5f97\u4e13\u5229\u3001\u7248\u6743\u3001\u5546\u6807\u6216\u5546\u4e1a\u79d8\u5bc6\uff0c\u4ee5\u4fdd\u62a4\u72ec\u7279\u7684\u6280\u672f\u3001\u8bbe\u8ba1\u6216\u5546\u4e1a\u6a21\u5f0f\u3002<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a <\/b><a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e6%b5%81%e7%a8%8b%e5%88%9b%e6%96%b0\/\"><span class=\"s2\"><b>\u4ec0\u4e48\u662f\u6d41\u7a0b\u521b\u65b0\uff1f<\/b><\/span><\/a><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":70797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3238],"tags":[],"contributor":[3342],"class_list":["post-70796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3238","contributor-3342"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u4ec0\u4e48\u662f\u4e0d\u8fde\u7eed\u521b\u65b0\uff1f \u5b9a\u4e49\u3001\u793a\u4f8b\u548c\u7ba1\u7406<\/title>\n<meta name=\"description\" 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