{"id":70773,"date":"2023-07-13T04:26:40","date_gmt":"2023-07-13T08:26:40","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f%e5%88%9b%e6%96%b0\/"},"modified":"2024-01-29T06:39:46","modified_gmt":"2024-01-29T10:39:46","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f%e5%88%9b%e6%96%b0","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f%e5%88%9b%e6%96%b0\/","title":{"rendered":"\u4ec0\u4e48\u662f\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\uff1f \u5b9a\u4e49\u3001\u6846\u67b6\u3001\u793a\u4f8b\u548c\u6700\u4f73\u505a\u6cd5"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Business_Model_Innovation\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u7684\u5b9a\u4e49\u662f\uff0c\u521b\u5efa\u3001\u4fee\u6539\u6216\u5b9a\u4e49\u5546\u4e1a\u6a21\u5f0f\u7684\u57fa\u672c\u7ed3\u6784\u548c\u7ec4\u6210\u90e8\u5206\uff0c\u4ee5\u521b\u9020\u65b0\u7684\u4ef7\u503c\u4e3b\u5f20\u3001\u6355\u6349\u65b0\u7684\u5e02\u573a\u673a\u9047\u5e76\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u7684\u8fc7\u7a0b\u3002 \u5b83\u6d89\u53ca\u5f00\u53d1\u521b\u65b0\u7684\u521b\u6536\u65b9\u5f0f\u3001\u63d0\u4f9b\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u4ee5\u53ca\u521b\u9020\u548c\u83b7\u53d6\u5ba2\u6237\u4ef7\u503c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f20\u7edf\u7684\u5546\u4e1a\u6a21\u5f0f\u901a\u5e38\u7531\u76ee\u6807\u5ba2\u6237\u7fa4\u3001\u4ef7\u503c\u4e3b\u5f20\u3001\u5206\u9500\u6e20\u9053\u3001\u6536\u5165\u6d41\u3001\u5173\u952e\u6d3b\u52a8\u3001\u8d44\u6e90\u548c\u6210\u672c\u7ed3\u6784\u7b49\u5404\u79cd\u8981\u7d20\u7ec4\u6210\u3002 \u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u6311\u6218\u73b0\u6709\u7684\u5047\u8bbe\u3001\u89c4\u8303\u548c\u884c\u4e1a\u60ef\u4f8b\uff0c\u63a2\u7d22\u65b0\u7684\u589e\u957f\u548c\u76c8\u5229\u9014\u5f84\u3002<\/span><\/p>\n<p><b>\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u5f62\u5f0f\uff1a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5f53\u4eca\u77ac\u606f\u4e07\u53d8\u7684\u5546\u4e1a\u73af\u5883\u4e2d\uff0c\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u81f3\u5173\u91cd\u8981\u3002 \u5c24\u5176\u662f\u9762\u5bf9<a href=\"https:\/\/ideascale.com\/blog\/what-is-digital-innovation\/\">\u6570\u5b57\u521b\u65b0<\/a>\u3001\u98a0\u8986\u6027\u6280\u672f\u548c\u4e0d\u65ad\u53d8\u5316\u7684\u5ba2\u6237\u671f\u671b\u65f6\uff0c\u5b83\u80fd\u5e2e\u52a9\u4f01\u4e1a\u8fdb\u884c\u8c03\u6574\u3001\u4fdd\u6301\u76f8\u5173\u6027\u5e76\u6293\u4f4f\u65b0\u673a\u9047\u3002 \u6210\u529f\u7684\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u53ef\u4ee5\u63d0\u9ad8\u7ade\u4e89\u529b\u3001\u589e\u52a0\u5e02\u573a\u4efd\u989d\u3001\u63d0\u9ad8\u76c8\u5229\u80fd\u529b\u548c\u5b9e\u73b0\u53ef\u6301\u7eed\u589e\u957f\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u65b0\u7684\u521b\u6536\u6a21\u5f0f\uff1a<\/b><span style=\"font-weight: 400;\">\u5f15\u5165\u65b0\u7684\u521b\u6536\u65b9\u5f0f\uff0c\u5982\u8ba2\u9605\u6a21\u5f0f\u3001\u514d\u8d39\u6a21\u5f0f\u3001\u8bb8\u53ef\u6216\u6309\u4f7f\u7528\u4ed8\u8d39\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4ef7\u503c\u4e3b\u5f20\u521b\u65b0\uff1a <\/b><span style=\"font-weight: 400;\">\u5f00\u53d1\u521b\u65b0\u7684\u4ea7\u54c1\u3001\u670d\u52a1\u6216\u529f\u80fd\uff0c\u4e3a\u5ba2\u6237\u5e26\u6765\u72ec\u7279\u7684\u5229\u76ca\uff0c\u5e76\u4f7f\u4f01\u4e1a\u6709\u522b\u4e8e\u7ade\u4e89\u5bf9\u624b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6210\u672c\u7ed3\u6784\u521b\u65b0\uff1a<\/b><span style=\"font-weight: 400;\">\u5bfb\u627e\u8282\u7701\u6210\u672c\u7684\u673a\u4f1a\uff0c\u4f18\u5316\u8d44\u6e90\u914d\u7f6e\uff0c\u6216\u5229\u7528<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e6%8a%80%e6%9c%af%e5%88%9b%e6%96%b0\/\">\u6280\u672f\u521b\u65b0<\/a>\u964d\u4f4e\u6210\u672c\uff0c\u63d0\u9ad8\u76c8\u5229\u80fd\u529b\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u5206\u9500\u6e20\u9053\u521b\u65b0\uff1a <\/b><span style=\"font-weight: 400;\">\u5bfb\u627e\u65b0\u6e20\u9053\u6216\u4ee5\u521b\u65b0\u65b9\u5f0f\u5229\u7528\u73b0\u6709\u6e20\u9053\uff0c\u66f4\u6709\u6548\u3001\u66f4\u9ad8\u6548\u5730\u63a5\u89e6\u5ba2\u6237\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5e73\u53f0\u548c\u751f\u6001\u7cfb\u7edf\u521b\u65b0\uff1a <\/b><span style=\"font-weight: 400;\">\u5efa\u7acb\u5e73\u53f0\u6216\u751f\u6001\u7cfb\u7edf\uff0c\u8fde\u63a5\u4e0d\u540c\u7684\u5229\u76ca\u76f8\u5173\u8005\uff0c\u901a\u8fc7\u7f51\u7edc\u6548\u5e94\u548c\u5408\u4f5c\u521b\u9020\u4ef7\u503c\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5546\u4e1a\u6a21\u5f0f\u91cd\u5851\uff1a<\/b><span style=\"font-weight: 400;\">\u5b8c\u5168\u91cd\u65b0\u6784\u60f3\u4e1a\u52a1\u6a21\u5f0f\uff0c\u4ee5\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u73af\u5883\u3001\u65b0\u5174\u8d8b\u52bf\u6216<a href=\"https:\/\/ideascale.com\/blog\/what-is-disruptive-innovation\/\">\u98a0\u8986\u6027\u521b\u65b0<\/a>\u3002<\/span><\/li>\n<\/ul>\n<h3 class=\"\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><span style=\"font-weight: 400;\">\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u7684\u91cd\u8981\u6027<\/span><\/h3>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58026 size-full\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-2-scaled.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-2-scaled.jpg\" alt=\"\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u7684\u91cd\u8981\u6027\" width=\"1200\" height=\"750\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27750%27%20viewBox%3D%270%200%201200%20750%27%3E%3Crect%20width%3D%271200%27%20height%3D%27750%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-2-200x125.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-2-300x188.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-2-400x250.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-2-600x375.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-2-768x480.jpg 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-2-800x500.jpg 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-2-1024x640.jpg 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-2-scaled.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u5bf9\u4e8e\u4f01\u4e1a\u4fdd\u6301\u7ade\u4e89\u529b\u3001\u5e94\u5bf9\u5e02\u573a\u53d8\u5316\u548c\u521b\u9020\u53ef\u6301\u7eed\u589e\u957f\u81f3\u5173\u91cd\u8981\u3002 \u5b83\u4f7f\u4f01\u4e1a\u80fd\u591f\u4e3a\u5ba2\u6237\u63d0\u4f9b\u66f4\u9ad8\u7684\u4ef7\u503c\uff0c\u4f18\u5316\u8fd0\u8425\uff0c\u6293\u4f4f\u65b0\u673a\u9047\uff0c\u6700\u7ec8\u5728\u5feb\u901f\u53d1\u5c55\u7684\u5546\u4e1a\u73af\u5883\u4e2d\u53d6\u5f97\u957f\u671f\u6210\u529f\u3002 \u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u5bf9\u4f01\u4e1a\u6765\u8bf4\u975e\u5e38\u91cd\u8981\uff0c\u539f\u56e0\u5982\u4e0b\uff1a<\/span><\/p>\n<p><b>1.\u7ade\u4e89\u4f18\u52bf<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u4f7f\u4f01\u4e1a\u80fd\u591f\u901a\u8fc7\u63d0\u4f9b\u72ec\u7279\u7684\u4ef7\u503c\u4e3b\u5f20\u3001\u63a2\u7d22\u5c1a\u672a\u5f00\u53d1\u7684\u7ec6\u5206\u5e02\u573a\u6216\u5229\u7528\u65b0\u5174<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e6%8a%80%e6%9c%af%e5%88%9b%e6%96%b0\/\">\u6280\u672f\u521b\u65b0<\/a>\uff0c\u4ece\u7ade\u4e89\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\u3002 \u5b83\u4f7f\u4f01\u4e1a\u80fd\u591f\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\uff0c\u5728\u5e02\u573a\u4e2d\u4fdd\u6301\u9886\u5148\u5730\u4f4d\u3002<\/span><\/p>\n<p><b>2.\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u73af\u5883<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6280\u672f\u8fdb\u6b65\u3001\u5ba2\u6237\u504f\u597d\u6f14\u53d8\u3001\u76d1\u7ba1\u53d8\u5316\u548c\u5e02\u573a\u6df7\u4e71\u7684\u63a8\u52a8\u4e0b\uff0c\u5546\u4e1a\u73af\u5883\u4e0d\u65ad\u53d1\u751f\u53d8\u5316\u3002 \u901a\u8fc7\u521b\u65b0\u4e1a\u52a1\u6a21\u5f0f\uff0c\u4f01\u4e1a\u53ef\u4ee5\u9002\u5e94\u8fd9\u4e9b\u53d8\u5316\uff0c\u964d\u4f4e\u98ce\u9669\uff0c\u6293\u4f4f\u65b0\u51fa\u73b0\u7684\u673a\u9047\u3002<\/span><\/p>\n<p><b>3.\u6536\u5165\u589e\u957f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u6548\u7684\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u53ef\u4ee5\u5e26\u6765\u65b0\u7684\u6536\u5165\u6765\u6e90\u6216\u589e\u52a0\u521b\u6536\u3002 \u901a\u8fc7\u63a2\u7d22\u65b0\u7684\u5546\u4e1a\u6a21\u5f0f\u6216\u4fee\u6539\u73b0\u6709\u6a21\u5f0f\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5f00\u53d1\u4ee5\u524d\u672a\u66fe\u5f00\u53d1\u7684\u5e02\u573a\uff0c\u5438\u5f15\u65b0\u5ba2\u6237\uff0c\u5e76\u4ece\u73b0\u6709\u5ba2\u6237\u7fa4\u4e2d\u83b7\u53d6\u66f4\u591a\u4ef7\u503c\u3002<\/span><\/p>\n<p><b>4.\u8fd0\u884c\u6548\u7387<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4f18\u5316\u548c\u521b\u65b0\u4e1a\u52a1\u6a21\u5f0f\u7684\u5404\u4e2a\u7ec4\u6210\u90e8\u5206\u53ef\u4ee5\u63d0\u9ad8\u8fd0\u8425\u6548\u7387\u3002 \u901a\u8fc7\u7b80\u5316\u6d41\u7a0b\u3001\u5229\u7528\u6280\u672f\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-digital-innovation\/\">\u6570\u5b57\u521b\u65b0<\/a>\u548c\u4f18\u5316\u8d44\u6e90\u914d\u7f6e\uff0c\u4f01\u4e1a\u53ef\u4ee5\u964d\u4f4e\u6210\u672c\u3001\u63d0\u9ad8\u751f\u4ea7\u7387\u5e76\u63d0\u5347\u6574\u4f53\u7ee9\u6548\u3002<\/span><\/p>\n<p><b>5.\u63d0\u9ad8\u5ba2\u6237\u4ef7\u503c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63d0\u5347\u4e3a\u5ba2\u6237\u63d0\u4f9b\u7684\u4ef7\u503c\u3002 \u901a\u8fc7\u4e86\u89e3\u5ba2\u6237\u7684\u9700\u6c42\u548c\u75db\u70b9\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5f00\u53d1\u521b\u65b0\u7684\u4ef7\u503c\u4e3b\u5f20\u3001\u4e2a\u6027\u5316\u4f53\u9a8c\u548c\u91cf\u8eab\u5b9a\u5236\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u6ee1\u8db3\u5ba2\u6237\u7684\u671f\u671b\u5e76\u521b\u9020\u957f\u671f\u5fe0\u8bda\u5ea6\u3002<\/span><\/p>\n<p><b>6.\u4e1a\u52a1\u590d\u539f\u529b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A<\/span><span style=\"font-weight: 400;\"> \u7cbe\u5fc3\u8bbe\u8ba1\u548c\u521b\u65b0\u7684\u4e1a\u52a1\u6a21\u5f0f\u66f4\u6709\u53ef\u80fd\u62b5\u5fa1\u5e02\u573a\u6df7\u4e71\u548c\u7ecf\u6d4e\u8870\u9000\u3002 \u901a\u8fc7\u5b9e\u73b0\u6536\u5165\u6765\u6e90\u591a\u6837\u5316\u3001\u63a2\u7d22\u66ff\u4ee3\u4e1a\u52a1\u6a21\u5f0f\u6216\u5efa\u7acb\u5f39\u6027\u751f\u6001\u7cfb\u7edf\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63d0\u9ad8\u9a7e\u9a6d\u4e0d\u786e\u5b9a\u6027\u548c\u4fdd\u6301\u957f\u671f\u53ef\u6301\u7eed\u6027\u7684\u80fd\u529b\u3002<\/span><\/p>\n<p><b>7.\u7ec4\u7ec7\u632f\u5174<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u4fc3\u8fdb\u4e86\u7ec4\u7ec7\u5185\u90e8\u7684<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0%e6%96%87%e5%8c%96\/\">\u521b\u65b0<\/a>\u3001\u521b\u9020\u3001\u9002\u5e94\u548c\u6301\u7eed\u6539\u8fdb<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0%e6%96%87%e5%8c%96\/\">\u6587\u5316<\/a>\u3002 \u5b83\u9f13\u52b1\u5458\u5de5\u6253\u7834\u5e38\u89c4\u601d\u7ef4\uff0c\u6311\u6218\u4f20\u7edf\u667a\u6167\uff0c\u4e3a\u4f01\u4e1a\u7684\u6301\u7eed\u53d1\u5c55\u505a\u51fa\u8d21\u732e\u3002 \u8fd9\u4fc3\u8fdb\u4e86\u5145\u6ee1\u6d3b\u529b\u548c\u521b\u65b0\u7684\u7ec4\u7ec7\u6587\u5316\u3002<\/span><\/p>\n<p><b>8.\u5438\u5f15\u6295\u8d44\u548c\u5efa\u7acb\u4f19\u4f34\u5173\u7cfb<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u901a\u5e38\u4f1a\u5438\u5f15\u6295\u8d44\u8005\u3001\u5408\u4f5c\u4f19\u4f34\u548c\u5229\u76ca\u76f8\u5173\u8005\u7684\u5173\u6ce8\uff0c\u56e0\u4e3a\u4ed6\u4eec\u8ba4\u8bc6\u5230\u589e\u957f\u548c\u76c8\u5229\u7684\u6f5c\u529b\u3002 \u521b\u65b0\u7684\u5546\u4e1a\u6a21\u5f0f\u5c55\u793a\u4e86\u4e00\u79cd\u5177\u6709\u524d\u77bb\u6027\u7684\u65b9\u6cd5\uff0c\u53ef\u4ee5\u589e\u5f3a\u516c\u53f8\u5bf9\u8d44\u91d1\u3001\u4f19\u4f34\u5173\u7cfb\u548c\u6218\u7565\u8054\u76df\u7684\u5438\u5f15\u529b\u3002<\/span><\/p>\n<p><strong><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a href=\"https:\/\/ideascale.com\/blog\/what-is-continuous-innovation\/\">\u4ec0\u4e48\u662f\u6301\u7eed\u521b\u65b0\uff1f<\/a><\/b><\/strong><\/p>\n<h2 id=\"toc_Business_Model_Innovation_Framework_Key_Components\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u6846\u67b6\uff1a\u5173\u952e\u7ec4\u6210\u90e8\u5206<\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u8fdb\u884c\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u65f6\uff0c\u6709\u51e0\u4e2a\u6846\u67b6\u548c\u5173\u952e\u8981\u7d20\u53ef\u4ee5\u4e3a\u8fd9\u4e00\u8fc7\u7a0b\u63d0\u4f9b\u6307\u5bfc\u3002 \u4ee5\u4e0b\u662f\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u6846\u67b6\u4e2d\u4e00\u4e9b\u5e38\u7528\u7684\u7ec4\u6210\u90e8\u5206\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4ef7\u503c\u4e3b\u5f20\uff1a  <\/b><span style=\"font-weight: 400;\">\u8fd9\u4e00\u90e8\u5206\u5b9a\u4e49\u4e86\u4f01\u4e1a\u4e3a\u5ba2\u6237\u63d0\u4f9b\u7684\u72ec\u7279\u4ef7\u503c\u3002 \u5b83\u5305\u62ec\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u3001\u89e3\u51b3\u5ba2\u6237\u95ee\u9898\u6216\u6ee1\u8db3\u5ba2\u6237\u613f\u671b\u7684\u4ea7\u54c1\u3001\u670d\u52a1\u3001\u529f\u80fd\u548c\u4f18\u52bf\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5ba2\u6237\u7fa4\uff1a  <\/b><span style=\"font-weight: 400;\">\u8bc6\u522b\u548c\u4e86\u89e3\u76ee\u6807\u5ba2\u6237\u7fa4\u5bf9\u4e8e\u6709\u6548\u7684\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u81f3\u5173\u91cd\u8981\u3002 \u8fd9\u5305\u62ec\u5206\u6790<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u5ba2\u6237\u7684\u53cd\u9988<\/a>\u3001\u884c\u4e3a\u3001\u504f\u597d\u548c\u75db\u70b9\uff0c\u4ece\u800c\u76f8\u5e94\u5730\u8c03\u6574\u4ef7\u503c\u4e3b\u5f20\u548c\u4e1a\u52a1\u6a21\u5f0f\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6536\u5165\u6d41\uff1a<\/b><span style=\"font-weight: 400;\"> \u8fd9\u90e8\u5206\u91cd\u70b9\u5173\u6ce8\u4f01\u4e1a\u5982\u4f55\u4ece\u5176\u4ef7\u503c\u4e3b\u5f20\u4e2d\u521b\u6536\u3002 \u5b83\u5305\u62ec\u5b9a\u4ef7\u7b56\u7565\u3001\u6536\u5165\u6a21\u5f0f\uff08\u5982\u4e00\u6b21\u6027\u9500\u552e\u3001\u8ba2\u9605\u3001\u8bb8\u53ef\uff09\uff0c\u4ee5\u53ca\u6765\u81ea\u5ba2\u6237\u3001\u5408\u4f5c\u4f19\u4f34\u6216\u5176\u4ed6\u5229\u76ca\u76f8\u5173\u8005\u7684\u6f5c\u5728\u6536\u5165\u6765\u6e90\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9891\u9053\uff1a  <\/b><span style=\"font-weight: 400;\">\u6e20\u9053\u6307\u7684\u662f\u7528\u4e8e\u63a5\u89e6\u548c\u5438\u5f15\u5ba2\u6237\u7684\u5206\u9500\u548c\u6c9f\u901a\u6e20\u9053\u3002 \u8fd9\u4e00\u90e8\u5206\u65e2\u8003\u8651\u5b9e\u4f53\u6e20\u9053\uff0c\u4e5f\u8003\u8651\u6570\u5b57\u6e20\u9053\uff0c\u5982\u76f4\u9500\u3001\u5728\u7ebf\u5e73\u53f0\u3001\u96f6\u552e\u5408\u4f5c\u6216\u79fb\u52a8\u5e94\u7528\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u521b\u65b0\u673a\u5236\uff1a<\/b><span style=\"font-weight: 400;\"> \u8fd9\u4e00\u90e8\u5206\u7684\u91cd\u70b9\u662f\u5728\u7ec4\u7ec7\u5185\u90e8\u57f9\u517b<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0%e6%96%87%e5%8c%96\/\">\u521b\u65b0\u6587\u5316<\/a>\uff0c\u5b9e\u65bd\u9f13\u52b1\u548c\u652f\u6301\u4e1a\u52a1\u6a21\u5f0f\u521b\u65b0\u7684\u673a\u5236\u3002 \u8fd9\u53ef\u80fd\u6d89\u53ca<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0\/#toc_Innovation_Process_7_Key_Steps\">\u521b\u65b0\u6d41\u7a0b<\/a>\u3001\u521b\u610f\u5e73\u53f0\u3001\u8de8\u804c\u80fd\u56e2\u961f\u3001\u5b9e\u9a8c\u6216\u5b66\u4e60\u5faa\u73af\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e3b\u8981\u6d3b\u52a8  <\/b><span style=\"font-weight: 400;\">\u5173\u952e\u6d3b\u52a8\u5305\u62ec\u6709\u6548\u5b9e\u73b0\u4ef7\u503c\u4e3b\u5f20\u6240\u9700\u7684\u6838\u5fc3\u6d41\u7a0b\u3001\u64cd\u4f5c\u548c\u884c\u52a8\u3002 \u5b83\u5305\u62ec\u7814\u53d1\u3001\u5236\u9020\u3001\u8425\u9500\u3001\u9500\u552e\u3001\u5ba2\u6237\u652f\u6301\u548c\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u7b49\u6d3b\u52a8\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5173\u952e\u8d44\u6e90\uff1a<\/b><span style=\"font-weight: 400;\"> \u5173\u952e\u8d44\u6e90\u662f\u6307\u8fd0\u8425\u5546\u4e1a\u6a21\u5f0f\u6240\u9700\u7684\u57fa\u672c\u8d44\u4ea7\u3001\u80fd\u529b\u548c\u57fa\u7840\u8bbe\u65bd\u3002 \u8fd9\u4e9b\u8d44\u6e90\u53ef\u4ee5\u5305\u62ec\u5b9e\u7269\u8d44\u4ea7\u3001\u77e5\u8bc6\u4ea7\u6743\u3001\u6280\u672f\u3001\u4eba\u529b\u8d44\u672c\u3001\u4f9b\u5e94\u5546\u7f51\u7edc\u6216\u8d22\u52a1\u8d44\u6e90\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u521b\u65b0\u9a71\u52a8\u529b\uff1a <\/b>\u63a8\u52a8\u516c\u53f8\u91cd\u65b0\u8003\u8651\u548c\u53d1\u5c55\u5176\u4e1a\u52a1\u6a21\u5f0f\uff0c\u4ee5\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u5546\u4e1a\u73af\u5883\u4e2d\u4fdd\u6301\u7ade\u4e89\u529b\u3001\u76f8\u5173\u6027\u548c\u9002\u5e94\u6027\u7684\u5916\u90e8\u548c\u5185\u90e8\u56e0\u7d20\u3002 \u786e\u5b9a\u63a8\u52a8\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u9700\u6c42\u7684\u56e0\u7d20\uff0c\u5982<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e6%8a%80%e6%9c%af%e5%88%9b%e6%96%b0\/\">\u6280\u672f\u521b\u65b0<\/a>\u3001\u5ba2\u6237\u884c\u4e3a\u53d8\u5316\u6216\u884c\u4e1a\u98a0\u8986\u3002<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4f19\u4f34\u5173\u7cfb\u4e0e\u751f\u6001\u7cfb\u7edf\uff1a  <\/b><span style=\"font-weight: 400;\">\u8fd9\u4e00\u90e8\u5206\u6d89\u53ca\u786e\u5b9a\u548c\u5229\u7528\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u6216\u5efa\u7acb\u751f\u6001\u7cfb\u7edf\uff0c\u4ee5\u8865\u5145\u4e1a\u52a1\u6a21\u5f0f\u3002 \u4e0e\u4f9b\u5e94\u5546\u3001\u5206\u9500\u5546\u3001\u6280\u672f\u63d0\u4f9b\u5546\u6216\u4e92\u8865\u4f01\u4e1a\u5408\u4f5c\uff0c\u53ef\u4ee5\u63d0\u5347\u4ef7\u503c\u4ea4\u4ed8\uff0c\u521b\u9020\u65b0\u673a\u9047\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6210\u672c\u7ed3\u6784\uff1a  <\/b><span style=\"font-weight: 400;\">\u6210\u672c\u7ed3\u6784\u5b9a\u4e49\u4e86\u4e0e\u8fd0\u8425\u4e1a\u52a1\u6a21\u5f0f\u76f8\u5173\u7684\u8d39\u7528\u3002 \u5b83\u5305\u62ec\u4e0e\u751f\u4ea7\u3001\u8425\u9500\u3001\u5206\u9500\u3001\u57fa\u7840\u8bbe\u65bd\u3001\u4eba\u624d\u4ee5\u53ca\u5b9e\u73b0\u4ef7\u503c\u4e3b\u5f20\u6240\u9700\u7684\u4efb\u4f55\u5176\u4ed6\u8d44\u6e90\u6709\u5173\u7684\u6210\u672c\u3002<\/span><\/li>\n<\/ul>\n<h2 id=\"toc_12_Key_Examples_of_Business_Model_Innovation\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">12 \u4e2a\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u7684\u91cd\u8981\u6848\u4f8b<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58027 size-full\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-1.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-1.jpg\" alt=\"\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u7684 10 \u4e2a\u5173\u952e\u6848\u4f8b\" width=\"1200\" height=\"800\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27800%27%20viewBox%3D%270%200%201200%20800%27%3E%3Crect%20width%3D%271200%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-1-200x133.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-1-300x200.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-1-400x267.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-1-600x400.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-1-768x512.jpg 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-1-800x533.jpg 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-1-1024x683.jpg 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/business-model-innovation-descriptive-1.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5404\u884c\u5404\u4e1a\u90fd\u6709\u8bb8\u591a\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u7684\u4f8b\u5b50\u3002 \u8fd9\u4e9b\u4f8b\u5b50\u8bf4\u660e\u4e86\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u5982\u4f55\u5e26\u6765\u884c\u4e1a\u98a0\u8986\u3001\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u548c\u63d0\u9ad8\u6548\u7387\u3002 \u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u52a8\u6001\uff0c\u63a2\u7d22\u521b\u65b0\u7684\u4e1a\u52a1\u6a21\u5f0f\uff0c\u662f\u53d6\u5f97\u957f\u671f\u6210\u529f\u7684\u5173\u952e\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Netflix\uff08\u8f6c\u578b\u5a31\u4e50\u53d1\u884c\uff09\uff1a<\/b><span style=\"font-weight: 400;\"> Netflix \u901a\u8fc7\u5f15\u5165\u57fa\u4e8e\u8ba2\u9605\u7684\u6d41\u5a92\u4f53\u7535\u5f71\u548c\u7535\u89c6\u8282\u76ee\u6a21\u5f0f\uff0c\u5f7b\u5e95\u6539\u53d8\u4e86\u5bb6\u5ead\u5a31\u4e50\u884c\u4e1a\u3002 \u5229\u7528<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e6%8a%80%e6%9c%af%e5%88%9b%e6%96%b0\/\">\u6280\u672f\u521b\u65b0<\/a>\uff0c\u4ed6\u4eec\u4e0d\u518d\u79df\u7528\u4f20\u7edf\u7684 DVD\uff0c\u800c\u662f\u8f6c\u5411\u6570\u5b57\u5e73\u53f0\uff0c\u7528\u6237\u53ea\u9700\u6bcf\u6708\u652f\u4ed8\u8ba2\u9605\u8d39\uff0c\u5373\u53ef\u6309\u9700\u83b7\u53d6\u5185\u5bb9\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Uber\uff08\u98a0\u8986\u8fd0\u8f93\u670d\u52a1\uff09\uff1a<\/b><span style=\"font-weight: 400;\"> Uber \u901a\u8fc7\u63a8\u51fa\u70b9\u5bf9\u70b9\u5171\u4eab\u4e58\u8f66\u5e73\u53f0\uff0c\u98a0\u8986\u4e86\u4ea4\u901a\u884c\u4e1a\u3002 \u4ed6\u4eec\u521b\u5efa\u4e86\u4e00\u79cd\u5546\u4e1a\u6a21\u5f0f\uff0c\u901a\u8fc7\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u5c06\u4e58\u5ba2\u548c\u53f8\u673a\u8054\u7cfb\u8d77\u6765\uff0c\u63d0\u4f9b\u65b9\u4fbf\u3001\u5b9e\u60e0\u3001\u7075\u6d3b\u7684\u4ea4\u901a\u670d\u52a1\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Airbnb\uff08\u91cd\u65b0\u5b9a\u4e49\u4f4f\u5bbf\uff09\uff1a<\/b><span style=\"font-weight: 400;\"> Airbnb \u63d0\u4f9b\u4e86\u4e00\u4e2a\u5e73\u53f0\uff0c\u5141\u8bb8\u4e2a\u4eba\u5c06\u81ea\u5df1\u7684\u623f\u5c4b\u6216\u7a7a\u95f2\u623f\u95f4\u51fa\u79df\u7ed9\u65c5\u884c\u8005\uff0c\u4ece\u800c\u6539\u53d8\u4e86\u9152\u5e97\u4e1a\u3002 \u4ed6\u4eec\u521b\u5efa\u4e86\u4e00\u4e2a\u8fde\u63a5\u623f\u4e1c\u548c\u5ba2\u4eba\u7684\u5e02\u573a\uff0c\u4f7f\u4eba\u4eec\u80fd\u591f\u5728\u5168\u7403\u8303\u56f4\u5185\u627e\u5230\u72ec\u7279\u800c\u5b9e\u60e0\u7684\u4f4f\u5bbf\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong><b>\u82f9\u679c\u516c\u53f8\uff08\u7efc\u5408\u751f\u6001\u7cfb\u7edf\uff09\uff1a<\/b> <\/strong>\u82f9\u679c\u516c\u53f8\u7684\u5546\u4e1a\u6a21\u5f0f\u56f4\u7ed5\u7740\u786c\u4ef6\u3001\u8f6f\u4ef6\u548c\u670d\u52a1\u7684\u7efc\u5408\u751f\u6001\u7cfb\u7edf\u3002 iPhone\u3001MacBook \u548c Apple Watch \u7b49\u4ea7\u54c1\u53ef\u65e0\u7f1d\u534f\u4f5c\uff0c\u521b\u9020\u51fa\u8fde\u8d2f\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7279\u65af\u62c9\uff08\u7535\u52a8\u6c7d\u8f66\u53ca\u5176\u4ed6\uff09\uff1a  <\/b><span style=\"font-weight: 400;\">\u7279\u65af\u62c9\u4ee5\u5782\u76f4\u6574\u5408\u7684\u5546\u4e1a\u6a21\u5f0f\u63a8\u51fa\u4e86\u7535\u52a8\u6c7d\u8f66\uff08EV\uff09\uff0c<a href=\"https:\/\/ideascale.com\/blog\/what-is-disruptive-innovation\/\">\u98a0\u8986\u4e86<\/a>\u6c7d\u8f66\u884c\u4e1a\u7684<a href=\"https:\/\/ideascale.com\/blog\/what-is-disruptive-innovation\/\">\u521b\u65b0<\/a>\u3002 \u4ed6\u4eec\u4e0d\u4ec5\u751f\u4ea7\u548c\u9500\u552e\u7535\u52a8\u6c7d\u8f66\uff0c\u8fd8\u5efa\u8bbe\u548c\u8fd0\u8425\u81ea\u5df1\u7684\u5145\u7535\u57fa\u7840\u8bbe\u65bd\uff0c\u4e3a\u53ef\u6301\u7eed\u4ea4\u901a\u63d0\u4f9b\u5168\u9762\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Spotify\uff08\u901a\u8fc7\u6d41\u5a92\u4f53\u6539\u53d8\u97f3\u4e50\u4ea7\u4e1a\uff09\uff1a  <\/b><span style=\"font-weight: 400;\">Spotify \u63d0\u4f9b\u6d41\u5a92\u4f53\u670d\u52a1\uff0c\u53ef\u4ee5\u8bbf\u95ee\u5e9e\u5927\u7684\u97f3\u4e50\u5e93\uff0c\u4ece\u800c\u6539\u53d8\u4e86\u97f3\u4e50\u4ea7\u4e1a\u3002 \u4ed6\u4eec\u5f15\u5165\u4e86\u514d\u8d39\u6a21\u5f0f\uff0c\u63d0\u4f9b\u514d\u8d39\u548c\u9ad8\u7ea7\u8ba2\u9605\u9009\u9879\uff0c\u540c\u65f6\u6839\u636e\u6d41\u5a92\u4f53\u64ad\u653e\u91cf\u5bf9\u827a\u672f\u5bb6\u8fdb\u884c\u8865\u507f\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e9a\u9a6c\u900a\uff08\u7535\u5b50\u5546\u52a1\u751f\u6001\u7cfb\u7edf\uff09\uff1a  <\/b><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a\u521b\u5efa\u4e86\u4e00\u4e2a\u7efc\u5408\u6027\u5728\u7ebf\u5e02\u573a\uff0c\u63d0\u4f9b\u79cd\u7c7b\u7e41\u591a\u7684\u4ea7\u54c1\u3001\u5177\u6709\u7ade\u4e89\u529b\u7684\u4ef7\u683c\u548c\u5feb\u901f\u7684\u9001\u8d27\u670d\u52a1\uff0c\u4ece\u800c\u6539\u53d8\u4e86\u7535\u5b50\u5546\u52a1\u3002 \u4ed6\u4eec\u8fd8\u63a8\u51fa\u4e86 Prime \u4f1a\u5458\u8d44\u683c\uff0c\u63d0\u4f9b\u514d\u8d39\u9001\u8d27\u548c\u4f7f\u7528\u6d41\u5a92\u4f53\u670d\u52a1\u7b49\u989d\u5916\u4f18\u60e0\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u963f\u91cc\u5df4\u5df4\uff08\u7535\u5b50\u5546\u52a1\u751f\u6001\u7cfb\u7edf\uff09\uff1a<\/b><span style=\"font-weight: 400;\"> \u963f\u91cc\u5df4\u5df4\u901a\u8fc7\u521b\u5efa\u4e00\u4e2a\u4f01\u4e1a\u5bf9\u4f01\u4e1a\uff08B2B\uff09\u5728\u7ebf\u5e02\u573a\uff0c\u5c06\u5236\u9020\u5546\u4e0e\u4e70\u5bb6\u8054\u7cfb\u8d77\u6765\uff0c\u4ece\u800c\u5f7b\u5e95\u6539\u53d8\u4e86\u4e2d\u56fd\u7684\u7535\u5b50\u5546\u52a1\u3002 \u4ed6\u4eec\u5c06\u4e1a\u52a1\u6a21\u5f0f\u6269\u5c55\u5230\u4f01\u4e1a\u5bf9\u6d88\u8d39\u8005\uff08B2C\uff09\u3001\u6d88\u8d39\u8005\u5bf9\u6d88\u8d39\u8005\uff08C2C\uff09\u4ee5\u53ca\u5176\u4ed6\u670d\u52a1\uff0c\u5982\u4e91\u8ba1\u7b97\u548c\u6570\u5b57\u652f\u4ed8\u7b49<a href=\"https:\/\/ideascale.com\/blog\/what-is-digital-innovation\/\">\u6570\u5b57\u521b\u65b0<\/a>\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8c37\u6b4c\uff08\u641c\u7d22\u548c\u5e7f\u544a\u8d27\u5e01\u5316\uff09\uff1a<\/b><span style=\"font-weight: 400;\"> \u8c37\u6b4c\u7684\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u5728\u4e8e\u5176\u641c\u7d22\u5f15\u64ce\u548c\u5e7f\u544a\u5e73\u53f0\u3002 \u4ed6\u4eec\u63d0\u4f9b\u514d\u8d39\u7684\u641c\u7d22\u5f15\u64ce\u8bbf\u95ee\uff0c\u540c\u65f6\u901a\u8fc7\u57fa\u4e8e\u7528\u6237\u6570\u636e\u548c\u641c\u7d22\u67e5\u8be2\u7684\u5b9a\u5411\u5e7f\u544a\u521b\u6536\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Patreon\uff08\u901a\u8fc7\u7c89\u4e1d\u652f\u6301\u4e3a\u521b\u4f5c\u8005\u8d4b\u80fd\uff09\uff1a<\/b><span style=\"font-weight: 400;\"> Patreon \u63a8\u51fa\u4e86\u4e00\u4e2a\u4f1a\u5458\u5236\u5e73\u53f0\uff0c\u5141\u8bb8\u827a\u672f\u5bb6\u3001\u97f3\u4e50\u5bb6\u548c\u64ad\u5ba2\u7b49\u521b\u4f5c\u8005\u4ece\u7c89\u4e1d\u90a3\u91cc\u83b7\u5f97\u6301\u7eed\u7684\u8d44\u91d1\u652f\u6301\u3002 \u901a\u8fc7\u8fd9\u4e00<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0\/\">\u521b\u65b0<\/a>\uff0c\u7c89\u4e1d\u4eec\u53ef\u4ee5\u6210\u4e3a\u8d5e\u52a9\u4eba\uff0c\u652f\u6301\u4ed6\u4eec\u559c\u7231\u7684\u521b\u4f5c\u8005\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dollar Shave Club\uff08\u8ba2\u9605\u5f0f\u5243\u987b\u5200\uff09\uff1a<\/b><span style=\"font-weight: 400;\"> Dollar Shave Club \u901a\u8fc7\u63d0\u4f9b\u5243\u987b\u5200\u548c\u7f8e\u5bb9\u4ea7\u54c1\u7684\u8ba2\u9605\u6a21\u5f0f\uff0c\u98a0\u8986\u4e86\u5243\u987b\u884c\u4e1a\u3002 \u4ed6\u4eec\u4e0d\u518d\u9700\u8981\u5728\u5546\u5e97\u8d2d\u4e70\u6602\u8d35\u7684\u5243\u987b\u5200\uff0c\u800c\u662f\u63d0\u4f9b\u4ef7\u683c\u4f4e\u5ec9\u3001\u8d28\u91cf\u4e0a\u4e58\u7684\u4ea7\u54c1\uff0c\u76f4\u63a5\u9001\u8d27\u4e0a\u95e8\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong><b>\u5b9c\u5bb6\uff08\u5e73\u677f\u5305\u88c5\u5bb6\u5177\u548c\u5e97\u5185\u4f53\u9a8c\uff09\uff1a<\/b> <\/strong>\u5b9c\u5bb6\u5bb6\u5c45\u7684\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u5305\u62ec\u6241\u5e73\u5305\u88c5\u3001\u81ea\u884c\u7ec4\u88c5\u7684\u5bb6\u5177\u548c\u72ec\u7279\u7684\u5e97\u5185\u4f53\u9a8c\u3002 \u8fd9\u79cd\u65b9\u6cd5\u65e2\u80fd\u8282\u7ea6\u6210\u672c\uff0c\u53c8\u80fd\u8425\u9020\u4e0e\u4f17\u4e0d\u540c\u7684\u8d2d\u7269\u73af\u5883\u3002<\/li>\n<\/ul>\n<p><strong><b>\u4e86\u89e3\u66f4\u591a\uff1a<a href=\"https:\/\/ideascale.com\/blog\/what-is-discontinuous-innovation\/\">\u4ec0\u4e48\u662f\u4e0d\u8fde\u7eed\u521b\u65b0\uff1f<\/a><\/b><\/strong><\/p>\n<h2 id=\"toc_Top_10_Best_Practices_for_Business_Model_Innovation\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u7684 10 \u5927\u6700\u4f73\u5b9e\u8df5<\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u8fdb\u884c\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u65f6\uff0c\u5fc5\u987b\u9075\u5faa\u67d0\u4e9b\u6700\u4f73\u505a\u6cd5\uff0c\u4ee5\u589e\u52a0\u6210\u529f\u7684\u673a\u4f1a\u3002 \u4e0b\u9762\u6982\u8ff0\u4e86\u51e0\u79cd\u503c\u5f97\u8003\u8651\u7684\u57fa\u672c\u6700\u4f73\u505a\u6cd5\uff1a<\/span><\/p>\n<p><b>1.\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u65b9\u6cd5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\u8981\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u7684\u9700\u6c42\u3001\u75db\u70b9\u548c\u884c\u4e3a\u3002 \u786e\u5b9a\u5e02\u573a\u4e0a\u5c1a\u672a\u6ee1\u8db3\u7684\u9700\u6c42\u548c\u5dee\u8ddd\uff0c\u5f00\u53d1\u521b\u65b0\u89e3\u51b3\u65b9\u6848\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u5353\u8d8a\u4ef7\u503c\u3002<\/span><\/p>\n<p><b>2.\u62e5\u62b1\u6210\u957f\u5fc3\u6001<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u57f9\u517b\u5b66\u4e60\u548c\u5b9e\u9a8c\u7b49<a href=\"https:\/\/ideascale.com\/blog\/what-is-continuous-innovation\/\">\u6301\u7eed\u521b\u65b0<\/a>\u7684\u6587\u5316\u3002 \u9f13\u52b1\u5458\u5de5\u6311\u6218\u5047\u8bbe\uff0c\u627f\u62c5\u7ecf\u8fc7\u6df1\u601d\u719f\u8651\u7684\u98ce\u9669\uff0c\u5e76\u4ece\u5931\u8d25\u4e2d\u5438\u53d6\u6559\u8bad\u3002 \u62b1\u7740\u521b\u4e1a\u7684\u5fc3\u6001\uff0c\u62e5\u62b1\u53d8\u5316\uff0c\u5bfb\u627e\u65b0\u673a\u9047\u3002<\/span><\/p>\n<p><b>3.\u534f\u4f5c\u548c\u8de8\u804c\u80fd\u65b9\u6cd5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8ba9\u7ec4\u7ec7\u5185\u4e0d\u540c\u56e2\u961f\u548c\u90e8\u95e8\u7684\u4e0d\u540c\u89c2\u70b9\u53c2\u4e0e\u8fdb\u6765\u3002 \u4e0e\u5404\u804c\u80fd\u90e8\u95e8\u5408\u4f5c\uff0c\u63d0\u51fa\u521b\u65b0\u60f3\u6cd5\uff0c\u9a8c\u8bc1\u5047\u8bbe\uff0c\u5e76\u786e\u4fdd\u6574\u4e2a\u7ec4\u7ec7\u7684\u4e00\u81f4\u6027\u548c\u8ba4\u540c\u611f\u3002<\/span><\/p>\n<p><b>4.\u6570\u636e\u9a71\u52a8\u51b3\u7b56<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5229\u7528\u6570\u636e\u548c\u5206\u6790\u4e3a\u51b3\u7b56\u8fc7\u7a0b\u63d0\u4f9b\u4fe1\u606f\u3002 \u6536\u96c6\u6709\u5173<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u5ba2\u6237\u53cd\u9988<\/a>\u3001\u884c\u4e3a\u3001\u5e02\u573a\u8d8b\u52bf\u548c\u884c\u4e1a\u52a8\u6001\u7684\u89c1\u89e3\uff0c\u4e3a\u4e1a\u52a1\u6a21\u5f0f\u521b\u65b0\u5de5\u4f5c\u63d0\u4f9b\u652f\u6301\u3002 \u5229\u7528\u6570\u636e\u9a8c\u8bc1\u5047\u8bbe\uff0c\u5e76\u5bf9\u5546\u4e1a\u6a21\u5f0f\u8fdb\u884c\u8fed\u4ee3\u3002<\/span><\/p>\n<p><b>5.\u8fed\u4ee3\u548c\u654f\u6377\u65b9\u6cd5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u91c7\u7528\u8fed\u4ee3\u65b9\u6cd5\u8fdb\u884c\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u3002 \u4ece\u5c0f\u578b\u5b9e\u9a8c\u5f00\u59cb\uff0c\u6d4b\u8bd5\u5047\u8bbe\uff0c\u6536\u96c6\u53cd\u9988\uff0c\u5e76\u6839\u636e\u7ed3\u679c\u4e0d\u65ad\u6539\u8fdb\u3002 \u91c7\u7528\u654f\u6377\u65b9\u6cd5\uff0c\u5feb\u901f\u9002\u5e94\u548c\u5e94\u5bf9\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u52a8\u6001\u3002<\/span><\/p>\n<p><b>6.\u5916\u90e8\u89c1\u89e3\u548c\u5f00\u653e\u5f0f\u521b\u65b0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5185\u90e8\u8d44\u6e90\u4e4b\u5916\u5bfb\u627e\u7075\u611f\u548c\u89c1\u89e3\u3002 \u4e0e\u5ba2\u6237\u3001\u5408\u4f5c\u4f19\u4f34\u3001\u884c\u4e1a\u4e13\u5bb6\u548c\u5b66\u672f\u754c\u7b49\u5916\u90e8\u5229\u76ca\u76f8\u5173\u8005\u63a5\u89e6\uff0c\u4ee5\u83b7\u5f97\u4e0d\u540c\u7684\u89c2\u70b9\uff0c\u5e76\u786e\u5b9a\u53ef\u63a8\u52a8<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0\/\">\u521b\u65b0\u7684<\/a>\u65b0\u5174\u8d8b\u52bf\u548c\u6280\u672f\u3002<\/span><\/p>\n<p><b>7.\u539f\u578b\u8bbe\u8ba1\u548c\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\uff08MVP\uff09<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5f00\u53d1\u539f\u578b\u6216 MVP\uff0c\u4ee5\u5feb\u901f\u6d4b\u8bd5\u548c\u9a8c\u8bc1\u4e1a\u52a1\u6a21\u5f0f\u7684\u4e0d\u540c\u65b9\u9762\u3002 \u4f7f\u7528\u5feb\u901f\u539f\u578b\u6280\u672f\u6536\u96c6\u5ba2\u6237\u548c\u5229\u76ca\u76f8\u5173\u8005\u7684\u53cd\u9988\uff0c\u5e76\u5728\u6269\u5927\u89c4\u6a21\u524d\u8fdb\u884c\u5fc5\u8981\u7684\u6539\u8fdb\u3002<\/span><\/p>\n<p><b>8.\u77e5\u8bc6\u4ea7\u6743\u4fdd\u62a4<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8bc4\u4f30\u5546\u4e1a\u6a21\u5f0f\u7684\u77e5\u8bc6\u4ea7\u6743\uff08IP\uff09\u65b9\u9762\uff0c\u4ee5\u4fdd\u62a4\u4efb\u4f55\u72ec\u7279\u7684<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0\/\">\u521b\u65b0<\/a>\u6216\u7ade\u4e89\u4f18\u52bf\u3002 \u5728\u9002\u5f53\u60c5\u51b5\u4e0b\uff0c\u786e\u4fdd\u4e13\u5229\u3001\u5546\u6807\u3001\u7248\u6743\u6216\u5546\u4e1a\u79d8\u5bc6\uff0c\u4ee5\u4fdd\u62a4\u5546\u4e1a\u6a21\u5f0f\u5e76\u9632\u6b62\u6a21\u4eff\u3002<\/span><\/p>\n<p><b>9.\u53ef\u6269\u5c55\u6027\u548c\u957f\u671f\u53ef\u884c\u6027<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u8bbe\u8ba1\u5546\u4e1a\u6a21\u5f0f\u65f6\u8981\u8003\u8651\u53ef\u6269\u5c55\u6027\u548c\u957f\u671f\u53ef\u884c\u6027\u3002 \u786e\u4fdd\u8be5\u6a21\u5f0f\u80fd\u591f\u968f\u7740\u4e1a\u52a1\u589e\u957f\u800c\u6709\u6548\u6269\u5c55\uff0c\u5e76\u4e0e\u7ec4\u7ec7\u7684\u6218\u7565\u76ee\u6807\u548c\u80fd\u529b\u4fdd\u6301\u4e00\u81f4\u3002<\/span><\/p>\n<p><b>10.\u6301\u7eed\u76d1\u6d4b\u548c\u8c03\u6574<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\u3002 \u6301\u7eed\u76d1\u63a7\u5e02\u573a\u8d8b\u52bf\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u5ba2\u6237\u53cd\u9988<\/a>\u548c\u7ade\u4e89\u683c\u5c40\uff0c\u4ee5\u786e\u5b9a\u6539\u8fdb\u548c\u8c03\u6574\u7684\u673a\u4f1a\u3002 \u4fdd\u6301\u7075\u6d3b\u6027\uff0c\u968f\u65f6\u51c6\u5907\u6839\u636e\u9700\u8981\u8c03\u6574\u4e1a\u52a1\u6a21\u5f0f\uff0c\u4ee5\u4fdd\u6301\u76f8\u5173\u6027\u548c\u7ade\u4e89\u529b\u3002<\/span><\/p>\n<p><strong><b>\u4e86\u89e3\u66f4\u591a\uff1a<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e4%bc%81%e4%b8%9a%e5%88%9b%e6%96%b0\/\">\u4ec0\u4e48\u662f\u5546\u4e1a\u521b\u65b0\uff1f<\/a><\/b><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":70775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3238],"tags":[],"contributor":[3342],"class_list":["post-70773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3238","contributor-3342"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u4ec0\u4e48\u662f\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0\uff1f \u5b9a\u4e49\u3001\u6846\u67b6\u3001\u793a\u4f8b\u548c\u6700\u4f73\u505a\u6cd5<\/title>\n<meta name=\"description\" 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