{"id":70764,"date":"2023-07-14T18:48:00","date_gmt":"2023-07-14T22:48:00","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e6%b5%81%e7%a8%8b%e5%88%9b%e6%96%b0\/"},"modified":"2025-05-13T07:03:13","modified_gmt":"2025-05-13T11:03:13","slug":"%e4%bb%80%e4%b9%88%e6%98%af%e6%b5%81%e7%a8%8b%e5%88%9b%e6%96%b0","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e6%b5%81%e7%a8%8b%e5%88%9b%e6%96%b0\/","title":{"rendered":"\u4ec0\u4e48\u662f\u6d41\u7a0b\u521b\u65b0\uff1f \u5b9a\u4e49\u3001\u793a\u4f8b\u548c\u6700\u4f73\u505a\u6cd5"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f\u6d41\u7a0b\u521b\u65b0\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u6d41\u7a0b\u521b\u65b0\u88ab\u5b9a\u4e49\u4e3a\u5728\u7ec4\u7ec7\u5185\u90e8\u5f00\u53d1\u548c\u5b9e\u65bd\u65b0\u7684\u6216\u6539\u8fdb\u7684\u6d41\u7a0b\u3001\u65b9\u6cd5\u6216\u7cfb\u7edf\uff0c\u4ee5\u63d0\u9ad8\u6548\u7387\u3001\u6548\u76ca\u548c\u4ef7\u503c\u521b\u9020\u7684\u8fc7\u7a0b\u3002 \u5b83\u6d89\u53ca\u6539\u53d8\u5de5\u4f5c\u7684\u6267\u884c\u65b9\u5f0f\u3001\u6d3b\u52a8\u7684\u987a\u5e8f\u3001\u8d44\u6e90\u7684\u5229\u7528\u4ee5\u53ca\u6d41\u7a0b\u7684\u6574\u4f53\u7ed3\u6784\u3002 \u6d41\u7a0b\u521b\u65b0\u7684\u76ee\u6807\u662f\u63a8\u52a8\u6539\u8fdb\u3001\u4f18\u5316\u8fd0\u8425\u3001\u964d\u4f4e\u6210\u672c\u3001\u63d0\u9ad8\u751f\u4ea7\u7387\u5e76\u63d0\u4f9b\u66f4\u597d\u7684\u7ed3\u679c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6d41\u7a0b\u521b\u65b0\u53ef\u4ee5\u53d1\u751f\u5728\u7ec4\u7ec7\u5185\u90e8\u7684\u5404\u4e2a\u9886\u57df\uff0c\u5305\u62ec\u751f\u4ea7\u3001\u8fd0\u8425\u3001\u4f9b\u5e94\u94fe\u7ba1\u7406\u3001\u5ba2\u6237\u670d\u52a1\u548c\u884c\u653f\u6d41\u7a0b\u3002 \u8fd9\u53ef\u80fd\u6d89\u53ca<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e6%8a%80%e6%9c%af%e5%88%9b%e6%96%b0\/\">\u6280\u672f\u521b\u65b0\u7684<\/a>\u5e94\u7528\u3001\u81ea\u52a8\u5316\u3001\u5de5\u4f5c\u6d41\u7a0b\u518d\u9020\u3001\u7cbe\u76ca\u539f\u5219\u7684\u5f15\u5165\u6216\u6570\u5b57\u89e3\u51b3\u65b9\u6848\u7684\u6574\u5408\u3002<\/span><\/p>\n<p><strong><b>\u6d41\u7a0b\u521b\u65b0\u7684\u4e3b\u8981\u597d\u5904\u6709<\/b><\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u63d0\u9ad8\u6548\u7387\u548c\u964d\u4f4e\u6210\u672c\uff1a<\/strong>\u6d41\u7a0b\u521b\u65b0\u65e8\u5728\u7b80\u5316\u64cd\u4f5c\u3001\u6d88\u9664\u74f6\u9888\u548c\u4f18\u5316\u8d44\u6e90\u5229\u7528\uff0c\u4ece\u800c\u63d0\u9ad8\u6548\u7387\u548c\u8282\u7ea6\u6210\u672c\u3002 \u901a\u8fc7\u6d88\u9664\u5197\u4f59\u4efb\u52a1\u6216\u5b9e\u73b0\u4eba\u5de5\u6d41\u7a0b\u81ea\u52a8\u5316\uff0c\u4f01\u4e1a\u53ef\u4ee5\u964d\u4f4e\u8fd0\u8425\u6210\u672c\u5e76\u63d0\u9ad8\u751f\u4ea7\u7387\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>\u4fc3\u8fdb\u521b\u65b0\uff1a<\/strong>\u6d41\u7a0b\u521b\u65b0\u6709\u52a9\u4e8e\u521b\u5efa<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0%e6%96%87%e5%8c%96\/\">\u521b\u65b0\u6587\u5316<\/a>\u3002 \u901a\u8fc7\u4f18\u5316\u6d41\u7a0b\uff0c\u7ec4\u7ec7\u53ef\u4ee5\u91ca\u653e\u8d44\u6e90\uff0c\u51cf\u8f7b\u884c\u653f\u8d1f\u62c5\uff0c\u5e76\u4e3a\u5458\u5de5\u63d0\u4f9b\u66f4\u591a\u7684\u65f6\u95f4\u548c\u7a7a\u95f4\u6765\u8fdb\u884c\u521b\u9020\u6027\u601d\u7ef4\u3001\u89e3\u51b3\u95ee\u9898\u548c\u5f00\u5c55\u521b\u65b0\u5de5\u4f5c\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u63d0\u9ad8\u8d28\u91cf\uff1a<\/strong>\u6d41\u7a0b\u521b\u65b0\u53ef\u52a0\u5f3a\u8d28\u91cf\u63a7\u5236\u63aa\u65bd\uff0c\u51cf\u5c11\u9519\u8bef\uff0c\u63d0\u9ad8\u4ea7\u51fa\u7684\u4e00\u81f4\u6027\u3002 \u901a\u8fc7\u91cd\u65b0\u8bc4\u4f30\u548c\u91cd\u65b0\u8bbe\u8ba1\u6d41\u7a0b\uff0c\u4f01\u4e1a\u53ef\u4ee5\u786e\u5b9a\u5728\u54ea\u4e9b\u65b9\u9762\u53ef\u4ee5\u63d0\u9ad8\u8d28\u91cf\uff0c\u4ece\u800c\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u51cf\u5c11\u6d6a\u8d39\u6216\u8fd4\u5de5\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u63d0\u901f\u7701\u65f6\uff1a<\/strong>\u6d41\u7a0b\u521b\u65b0\u53ef\u4ee5\u52a0\u5feb\u5de5\u4f5c\u8fdb\u5ea6\u3001\u7f29\u77ed\u4ea4\u4ed8\u5468\u671f\u548c\u5468\u671f\u65f6\u95f4\u3002 \u901a\u8fc7\u8bc6\u522b\u548c\u6d88\u9664\u975e\u589e\u503c\u6b65\u9aa4\u6216\u5b9e\u65bd<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e6%8a%80%e6%9c%af%e5%88%9b%e6%96%b0\/\">\u6280\u672f\u521b\u65b0<\/a>\uff0c\u4f01\u4e1a\u53ef\u4ee5\u52a0\u5feb\u6d41\u7a0b\uff0c\u63d0\u9ad8\u5bf9\u5ba2\u6237\u9700\u6c42\u7684\u54cd\u5e94\u901f\u5ea6\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u7075\u6d3b\u6027\u548c\u9002\u5e94\u6027\uff1a<\/strong>\u6d41\u7a0b\u521b\u65b0\u4f7f\u4f01\u4e1a\u80fd\u591f\u66f4\u52a0\u7075\u6d3b\u5730\u5e94\u5bf9\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u73af\u5883\u3001\u5ba2\u6237\u9700\u6c42\u6216\u76d1\u7ba1\u8981\u6c42\u3002 \u901a\u8fc7\u8bbe\u8ba1\u9002\u5e94\u6027\u5f3a\u3001\u6613\u4e8e\u8c03\u6574\u7684\u6d41\u7a0b\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5feb\u901f\u5e94\u5bf9\u5e02\u573a\u53d8\u5316\u6216\u6ee1\u8db3\u5b9a\u5236\u8981\u6c42\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u7ade\u4e89\u4f18\u52bf\uff1a<\/strong>\u6709\u6548\u7684\u6d41\u7a0b\u521b\u65b0\u53ef\u4ee5\u5e26\u6765\u663e\u8457\u7684\u7ade\u4e89\u4f18\u52bf\u3002 \u901a\u8fc7\u4e0d\u65ad\u6539\u8fdb\u548c\u5b8c\u5584\u6d41\u7a0b\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4ece\u7ade\u4e89\u5bf9\u624b\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u4ee5\u66f4\u5feb\u7684\u901f\u5ea6\u548c\u66f4\u4f4e\u7684\u6210\u672c\u63d0\u4f9b\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5e76\u63d0\u5347<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\u5ba2\u6237\u4f53\u9a8c<\/a>\u3002<\/span><\/li>\n<\/ul>\n<p><strong><b>\u4e86\u89e3\u66f4\u591a\uff1a<a href=\"https:\/\/ideascale.com\/blog\/product-innovation\/\">\u4ec0\u4e48\u662f\u4ea7\u54c1\u521b\u65b0\uff1f<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">10 \u4e2a\u6d41\u7a0b\u521b\u65b0\u7684\u91cd\u8981\u5b9e\u4f8b<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58038 size-full\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/process-innovation-descriptive-1.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/process-innovation-descriptive-1.jpg\" alt=\"10 \u4e2a\u6d41\u7a0b\u521b\u65b0\u7684\u91cd\u8981\u5b9e\u4f8b\" width=\"1200\" height=\"800\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27800%27%20viewBox%3D%270%200%201200%20800%27%3E%3Crect%20width%3D%271200%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/process-innovation-descriptive-1-200x133.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/process-innovation-descriptive-1-300x200.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/process-innovation-descriptive-1-400x267.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/process-innovation-descriptive-1-600x400.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/process-innovation-descriptive-1-768x512.jpg 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/process-innovation-descriptive-1-800x533.jpg 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/process-innovation-descriptive-1-1024x683.jpg 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/process-innovation-descriptive-1.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f\u6d41\u7a0b\u521b\u65b0\u5e26\u6765\u4e1a\u52a1\u6210\u529f\u589e\u957f\u7684\u4e3b\u8981\u8303\u4f8b\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>1.\u661f\u5df4\u514b\uff1a<\/strong>\u661f\u5df4\u514b\u5728\u5496\u5561\u884c\u4e1a\u5f15\u5165\u6d41\u7a0b\u521b\u65b0\uff0c\u521b\u5efa\u4e86\u4e00\u4e2a\u9ad8\u6548\u7387\u3001\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u8ba2\u8d2d\u548c\u5c65\u884c\u6d41\u7a0b\u3002 \u4ed6\u4eec\u7684\u6570\u5b57\u6280\u672f\u3001\u79fb\u52a8\u70b9\u9910\u548c\u4e2a\u6027\u5316<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\u5ba2\u6237\u4f53\u9a8c<\/a>\u4e3a\u5496\u5561\u5e97\u4f53\u9a8c\u8bbe\u7acb\u4e86\u65b0\u6807\u51c6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2.\u9ea6\u5f53\u52b3\uff1a<\/strong>\u9ea6\u5f53\u52b3\u901a\u8fc7\u5b9e\u65bd\u6d41\u6c34\u7ebf\u98df\u54c1\u5236\u4f5c\u65b9\u6cd5\u7b49\u6d41\u7a0b\u521b\u65b0\uff0c\u5f7b\u5e95\u6539\u53d8\u4e86\u5feb\u9910\u4e1a\u3002 \u8fd9\u4f7f\u4ed6\u4eec\u80fd\u591f\u7b80\u5316\u64cd\u4f5c\uff0c\u51cf\u5c11\u7b49\u5f85\u65f6\u95f4\uff0c\u5e76\u5728\u5176\u5168\u7403\u8fde\u9501\u9910\u5385\u4e2d\u59cb\u7ec8\u5982\u4e00\u5730\u63d0\u4f9b\u6807\u51c6\u5316\u4ea7\u54c1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3.Zara\uff1a<\/strong>Zara \u662f\u4e00\u5bb6\u5feb\u901f\u65f6\u5c1a\u96f6\u552e\u5546\uff0c\u4ee5\u4f9b\u5e94\u94fe\u548c\u5e93\u5b58\u7ba1\u7406\u65b9\u9762\u7684\u6d41\u7a0b\u521b\u65b0\u800c\u95fb\u540d\u3002 \u4ed6\u4eec\u5b9e\u65bd\u4e86\u5feb\u901f\u53cd\u5e94\u7684\u751f\u4ea7\u548c\u5206\u9500\u7cfb\u7edf\uff0c\u80fd\u591f\u8fc5\u901f\u5e94\u5bf9\u4e0d\u65ad\u53d8\u5316\u7684\u65f6\u5c1a\u8d8b\u52bf\uff0c\u5e76\u4e3a\u5546\u5e97\u8d27\u67b6\u8865\u5145\u65b0\u4ea7\u54c1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>4.\u4e30\u7530\uff1a<\/strong>\u4e30\u7530\u7684\u6d41\u7a0b\u521b\u65b0\u4f53\u73b0\u5728\u5176\u4e30\u7530\u751f\u4ea7\u65b9\u5f0f\uff08TPS\uff09\u4e2d\uff0c\u8be5\u65b9\u5f0f\u6ce8\u91cd\u7cbe\u76ca\u751f\u4ea7\u548c<a href=\"https:\/\/ideascale.com\/blog\/what-is-continuous-innovation\/\">\u6301\u7eed\u521b\u65b0<\/a>\u3002 TPS \u5f3a\u8c03\u51cf\u5c11\u6d6a\u8d39\u3001\u9ad8\u6548\u7684\u751f\u4ea7\u6d41\u7a0b\u4ee5\u53ca\u6388\u6743\u5458\u5de5\u4e3a\u6d41\u7a0b\u6539\u8fdb\u505a\u51fa\u8d21\u732e\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>5.Netflix<\/strong>Netflix \u901a\u8fc7\u63a8\u51fa\u8ba2\u9605\u5f0f\u90ae\u5bc4 DVD \u79df\u8d41\u670d\u52a1\u8fd9\u4e00\u6d41\u7a0b\u521b\u65b0\uff0c\u98a0\u8986\u4e86\u4f20\u7edf\u7684\u89c6\u9891\u79df\u8d41\u884c\u4e1a\u3002 \u8fd9\u6837\uff0c\u987e\u5ba2\u5c31\u53ef\u4ee5\u628a DVD \u9001\u5230\u5bb6\u91cc\uff0c\u5728\u65b9\u4fbf\u7684\u65f6\u5019\u5f52\u8fd8\uff0c\u65e0\u9700\u518d\u53bb\u5b9e\u4f53\u5e97\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>6.SpaceX \u516c\u53f8\uff1a<\/strong>\u79c1\u8425\u822a\u7a7a\u822a\u5929\u5236\u9020\u5546 SpaceX \u5728\u592a\u7a7a\u63a2\u7d22\u548c\u706b\u7bad\u5236\u9020\u7684\u5de5\u827a\u521b\u65b0\u65b9\u9762\u4e00\u76f4\u5904\u4e8e\u9886\u5148\u5730\u4f4d\u3002 \u4ed6\u4eec\u5f15\u8fdb\u4e86\u53ef\u91cd\u590d\u4f7f\u7528\u7684\u706b\u7bad\u6280\u672f\uff0c\u5927\u5927\u964d\u4f4e\u4e86\u592a\u7a7a\u65c5\u884c\u7684\u6210\u672c\uff0c\u4e3a\u592a\u7a7a\u63a2\u7d22\u548c\u5546\u4e1a\u536b\u661f\u90e8\u7f72\u5f00\u8f9f\u4e86\u65b0\u7684\u53ef\u80fd\u6027\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>7.\u7279\u65af\u62c9\uff1a<\/strong>\u7279\u65af\u62c9\u5c06\u5148\u8fdb\u6280\u672f\u548c\u8f6f\u4ef6\u96c6\u6210\u5230\u6c7d\u8f66\u4e2d\uff0c\u4e3a\u6c7d\u8f66\u884c\u4e1a\u5e26\u6765\u4e86\u5de5\u827a\u521b\u65b0\u3002 \u901a\u8fc7\u7a7a\u4e2d\u8f6f\u4ef6\u66f4\u65b0\uff0c\u4ed6\u4eec\u53ef\u4ee5\u63d0\u9ad8\u8f66\u8f86\u6027\u80fd\u3001\u589e\u52a0\u65b0\u529f\u80fd\uff0c\u5e76\u5728\u4e0d\u8fdb\u884c\u7269\u7406\u6539\u88c5\u7684\u60c5\u51b5\u4e0b\u63d0\u5347<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\u5ba2\u6237\u4f53\u9a8c<\/a>\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>8.<\/strong>Airbnb<strong>\uff1a<\/strong>Airbnb \u4e3a\u9152\u5e97\u4e1a\u5e26\u6765\u4e86\u6d41\u7a0b\u521b\u65b0\uff0c\u5b83\u521b\u5efa\u4e86\u4e00\u4e2a\u5e73\u53f0\uff0c\u8ba9\u4e2a\u4eba\u53ef\u4ee5\u5c06\u81ea\u5df1\u7684\u623f\u4ea7\u51fa\u79df\u7ed9\u65c5\u884c\u8005\u3002 \u8fd9\u79cd\u70b9\u5bf9\u70b9\u7684\u4f4f\u5bbf\u6a21\u5f0f\u98a0\u8986\u4e86\u4f20\u7edf\u7684\u9152\u5e97\u4e1a\uff0c\u4e3a\u4eba\u4eec\u63d0\u4f9b\u4e86\u66f4\u52a0\u4e2a\u6027\u5316\u548c\u7ecf\u6d4e\u5b9e\u60e0\u7684\u4f4f\u5bbf\u9009\u62e9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>9.\u8c37\u6b4c<\/strong>\u8c37\u6b4c\u4ee5\u5176\u5728\u4e92\u8054\u7f51\u641c\u7d22\u548c\u4fe1\u606f\u68c0\u7d22\u65b9\u9762\u7684\u6d41\u7a0b\u521b\u65b0\u800c\u95fb\u540d\u3002 \u5176\u641c\u7d22\u7b97\u6cd5\u4e0d\u65ad\u53d1\u5c55\uff0c\u4ee5\u63d0\u4f9b\u66f4\u51c6\u786e\u3001\u66f4\u76f8\u5173\u7684\u641c\u7d22\u7ed3\u679c\uff0c\u6539\u5584\u7528\u6237\u4f53\u9a8c\uff0c\u5e76\u4e3a\u5728\u7ebf\u641c\u7d22\u5f15\u64ce\u8bbe\u5b9a\u4e86\u6807\u51c6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>10.\u6c83\u5c14\u739b<\/strong>\u6c83\u5c14\u739b\u901a\u8fc7\u5148\u8fdb\u7684\u5e93\u5b58\u8ddf\u8e2a\u7cfb\u7edf\u548c\u6570\u636e\u5206\u6790\uff0c\u5728\u4f9b\u5e94\u94fe\u7ba1\u7406\u4e2d\u5b9e\u65bd\u6d41\u7a0b\u521b\u65b0\u3002 \u9ad8\u6548\u7684\u4f9b\u5e94\u94fe\u6d41\u7a0b\u4f7f\u4ed6\u4eec\u80fd\u591f\u5feb\u901f\u5411\u5546\u5e97\u4ea4\u4ed8\u4ea7\u54c1\uff0c\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u7f3a\u8d27\uff0c\u5e76\u4f18\u5316\u5e93\u5b58\u6c34\u5e73\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e9b\u4f8b\u5b50\u8bf4\u660e\u4e86\u6d41\u7a0b\u521b\u65b0\u5982\u4f55\u80fd\u63d0\u9ad8\u6548\u7387\u3001\u5e26\u6765<a href=\"https:\/\/ideascale.com\/blog\/what-is-business-model-innovation\/\">\u5546\u4e1a\u6a21\u5f0f\u521b\u65b0<\/a>\u3001\u6539\u5584<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-experience-research\/\">\u5ba2\u6237\u4f53\u9a8c<\/a>\u5e76\u98a0\u8986\u884c\u4e1a\u3002 \u901a\u8fc7\u91cd\u65b0\u601d\u8003\u548c\u6539\u8fdb\u6d41\u7a0b\uff0c\u4f01\u4e1a\u53ef\u4ee5\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\uff0c\u5e76\u4ee5\u72ec\u7279\u7684\u65b9\u5f0f\u4e3a\u5ba2\u6237\u521b\u9020\u4ef7\u503c\u3002<\/span><\/p>\n<p><strong><b>\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a<a href=\"https:\/\/ideascale.com\/blog\/what-is-innovation-framework\/\">\u4ec0\u4e48\u662f\u521b\u65b0\u6846\u67b6\uff1f<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u6d41\u7a0b\u521b\u65b0\u7684 10 \u5927\u6700\u4f73\u5b9e\u8df5<\/h2>\n<p><span style=\"font-weight: 400;\">\u5b9e\u65bd\u6709\u6548\u7684\u6d41\u7a0b\u521b\u65b0\u5b9e\u8df5\u53ef\u4ee5\u5e2e\u52a9\u7ec4\u7ec7\u4f18\u5316\u8fd0\u8425\u3001\u63d0\u9ad8\u6548\u7387\u5e76\u63a8\u52a8\u6301\u7eed\u6539\u8fdb\u3002 \u4ee5\u4e0b\u662f\u4e00\u4e9b\u6d41\u7a0b\u521b\u65b0\u7684\u6700\u4f73\u5b9e\u8df5\uff1a<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>1.\u6ce8\u91cd\u521b\u9020\u5ba2\u6237\u4ef7\u503c<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\u8981\u5f00\u5c55<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-research\/\">\u5ba2\u6237\u7814\u7a76<\/a>\uff0c\u786e\u5b9a\u4ed6\u4eec\u7684\u5173\u952e\u9700\u6c42\uff0c\u5e76\u5c06\u6d41\u7a0b\u521b\u65b0\u5de5\u4f5c\u4e0e\u4e3a\u5ba2\u6237\u521b\u9020\u4ef7\u503c\u7ed3\u5408\u8d77\u6765\u3002 \u4e86\u89e3\u4ed6\u4eec\u7684\u75db\u70b9\u3001\u504f\u597d\u548c\u671f\u671b\u3002 \u5728\u6d41\u7a0b\u8bbe\u8ba1\u548c\u6539\u8fdb\u5de5\u4f5c\u4e2d\u59cb\u7ec8\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2.\u660e\u786e\u754c\u5b9a\u76ee\u6807\u548c\u8861\u91cf\u6807\u51c6<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e3a\u6d41\u7a0b\u521b\u65b0\u4e3e\u63aa\u5236\u5b9a\u660e\u786e\u7684\u76ee\u6807\u548c\u76ee\u7684\u3002 \u786e\u5b9a\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\u548c\u8861\u91cf\u6807\u51c6\uff0c\u4ee5\u8861\u91cf\u6d41\u7a0b\u6539\u8fdb\u7684\u6548\u679c\u548c\u5f71\u54cd\u3002 \u786e\u4fdd\u8fd9\u4e9b\u76ee\u6807\u548c\u8861\u91cf\u6807\u51c6\u4e0e\u7ec4\u7ec7\u7684\u603b\u4f53\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3.\u8d4b\u4e88\u5458\u5de5\u6743\u529b<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8ba9\u5404\u7ea7\u5458\u5de5\u53c2\u4e0e\u6d41\u7a0b\u521b\u65b0\u4e4b\u65c5\u3002 \u9f13\u52b1\u4ed6\u4eec\u79ef\u6781\u53c2\u4e0e\u786e\u5b9a\u6539\u8fdb\u673a\u4f1a\u3001\u5b9e\u65bd\u53d8\u9769\u548c\u63d0\u4f9b\u53cd\u9988\u3002 \u4e3a\u5458\u5de5\u63d0\u4f9b\u5fc5\u8981\u7684\u5de5\u5177\u3001\u8d44\u6e90\u548c\u6388\u6743\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u6539\u8fdb\u6d41\u7a0b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>4.\u57f9\u517b\u521b\u65b0\u6587\u5316<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u521b\u5efa\u9f13\u52b1\u548c\u652f\u6301\u6d41\u7a0b\u521b\u65b0\u7684\u7ec4\u7ec7\u521b\u65b0<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0%e6%96%87%e5%8c%96\/\">\u6587\u5316<\/a>\u3002 \u8425\u9020\u4e00\u79cd\u73af\u5883\uff0c\u8ba9\u5458\u5de5\u611f\u5230\u6709\u80fd\u529b\u63d0\u51fa\u60f3\u6cd5\u3001\u5c1d\u8bd5\u65b0\u65b9\u6cd5\u5e76\u4ece\u5931\u8d25\u4e2d\u5438\u53d6\u6559\u8bad\u3002 \u9f13\u52b1\u8de8\u804c\u80fd\u5408\u4f5c\u548c\u77e5\u8bc6\u5171\u4eab\uff0c\u4fc3\u8fdb\u521b\u65b0\u601d\u7ef4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>5.\u7cbe\u76ca\u548c\u516d\u897f\u683c\u739b\u65b9\u6cd5<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u91c7\u7528\u7cbe\u76ca\u539f\u5219\u548c\u516d\u897f\u683c\u739b\u65b9\u6cd5\uff0c\u7b80\u5316\u6d41\u7a0b\uff0c\u51cf\u5c11\u6d6a\u8d39\uff0c\u63d0\u9ad8\u6548\u7387\u3002 \u4f7f\u7528\u4ef7\u503c\u6d41\u56fe\u3001\u6839\u672c\u539f\u56e0\u5206\u6790\u548c DMAIC\uff08\u5b9a\u4e49\u3001\u6d4b\u91cf\u3001\u5206\u6790\u3001\u6539\u8fdb\u3001\u63a7\u5236\uff09\u7b49\u6280\u672f\u6765\u8bc6\u522b\u548c\u89e3\u51b3\u6d41\u7a0b\u74f6\u9888\u548c\u4f4e\u6548\u95ee\u9898\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>6.\u6d41\u7a0b\u5236\u56fe\u548c\u53ef\u89c6\u5316<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5229\u7528\u6d41\u7a0b\u5236\u56fe\u6280\u672f\u5c06\u5f53\u524d\u6d41\u7a0b\u53ef\u89c6\u5316\u5e76\u8bb0\u5f55\u5728\u6848\u3002 \u8fd9\u6709\u52a9\u4e8e\u627e\u51fa\u5197\u4f59\u3001\u74f6\u9888\u548c\u6539\u8fdb\u673a\u4f1a\u3002 \u4f7f\u7528\u6d41\u7a0b\u56fe\u3001\u6cf3\u9053\u56fe\u6216\u6d41\u7a0b\u5efa\u6a21\u8f6f\u4ef6\u7b49\u5de5\u5177\uff0c\u521b\u5efa\u6e05\u6670\u7684\u6d41\u7a0b\u53ef\u89c6\u5316\u8868\u8ff0\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>7.\u6301\u7eed\u6539\u8fdb\u7684\u5fc3\u6001<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6574\u4e2a\u7ec4\u7ec7\u5185\u57f9\u517b\u4e00\u79cd<a href=\"https:\/\/ideascale.com\/blog\/what-is-continuous-innovation\/\">\u6301\u7eed\u6539\u8fdb<\/a>\u7684\u5fc3\u6001\u3002 \u9f13\u52b1\u5458\u5de5\u4e3b\u52a8\u5bfb\u6c42\u6d41\u7a0b\u4f18\u5316\u548c\u521b\u65b0\u7684\u673a\u4f1a\u3002 \u5b9e\u65bd\u5efa\u8bae\u7cfb\u7edf\u3001\u6539\u5584\u6d3b\u52a8\u6216\u6d41\u7a0b\u5ba1\u67e5\u5468\u671f\u7b49\u673a\u5236\uff0c\u4ee5\u4e0d\u65ad\u53d1\u73b0\u548c\u5b9e\u65bd\u6539\u8fdb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>8.\u5229\u76ca\u6538\u5173\u65b9\u7684\u53c2\u4e0e<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8ba9\u5305\u62ec\u5458\u5de5\u3001\u5ba2\u6237\u3001\u4f9b\u5e94\u5546\u548c\u5408\u4f5c\u4f19\u4f34\u5728\u5185\u7684\u5229\u76ca\u76f8\u5173\u8005\u53c2\u4e0e\u6d41\u7a0b\u521b\u65b0\u5de5\u4f5c\u3002 \u5f81\u6c42\u4ed6\u4eec\u7684\u610f\u89c1\u3001\u89c1\u89e3\u548c\u53cd\u9988\uff0c\u4ece\u6574\u4f53\u4e0a\u628a\u63e1\u6d41\u7a0b\u6539\u8fdb\u7684\u673a\u4f1a\u3002 \u8ba9\u5229\u76ca\u76f8\u5173\u8005\u53c2\u4e0e\u6574\u4e2a\u8fc7\u7a0b\uff0c\u786e\u4fdd\u4ed6\u4eec\u7684\u8ba4\u540c\u548c\u652f\u6301\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>9.\u6280\u672f\u4e0e\u81ea\u52a8\u5316<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5229\u7528\u6280\u672f\u548c\u81ea\u52a8\u5316\u63a8\u52a8\u6d41\u7a0b\u521b\u65b0\u3002 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