{"id":70747,"date":"2023-06-27T12:19:45","date_gmt":"2023-06-27T16:19:45","guid":{"rendered":"http:\/\/ideascale.com\/%e5%8d%9a%e5%ae%a2\/%e4%ba%a7%e5%93%81%e7%90%86%e5%bf%b5\/"},"modified":"2024-01-29T06:28:36","modified_gmt":"2024-01-29T10:28:36","slug":"%e4%ba%a7%e5%93%81%e7%90%86%e5%bf%b5","status":"publish","type":"post","link":"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%ba%a7%e5%93%81%e7%90%86%e5%bf%b5\/","title":{"rendered":"\u4ec0\u4e48\u662f\u4ea7\u54c1\u6784\u601d\uff1f \u5b9a\u4e49\u3001\u6d41\u7a0b\u548c\u6700\u4f73\u505a\u6cd5"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>\u76ee\u5f55<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc\">\u4ec0\u4e48\u662f\u4ea7\u54c1\u6784\u601d\uff1f<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_10\">\u4ea7\u54c1\u6784\u601d\u8fc7\u7a0b\uff1a10 \u4e2a\u5173\u952e\u6b65\u9aa4<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_2023\">2023 \u5e74\u4ea7\u54c1\u521b\u610f\u5341\u5927\u6700\u4f73\u5b9e\u8df5<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ec0\u4e48\u662f\u4ea7\u54c1\u6784\u601d\uff1f<\/h2>\n<p><span style=\"font-weight: 400;\">\u4ea7\u54c1\u6784\u601d\u88ab\u5b9a\u4e49\u4e3a\u4ea7\u751f\u3001\u5f00\u53d1\u548c\u5b8c\u5584\u65b0\u4ea7\u54c1\u521b\u610f\u7684\u8fc7\u7a0b\uff0c\u76ee\u7684\u662f\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u3001\u89e3\u51b3\u95ee\u9898\u6216\u63d0\u4f9b\u72ec\u7279\u7684\u4ef7\u503c\u4e3b\u5f20\u3002 \u5b83\u5305\u62ec\u5934\u8111\u98ce\u66b4\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-market-research\/\">\u5e02\u573a\u8c03\u7814<\/a>\u3001\u8d8b\u52bf\u5206\u6790\u548c\u7528\u6237\u53cd\u9988\u6536\u96c6\u7b49\u6d3b\u52a8\uff0c\u4ee5\u4ea7\u751f\u5e7f\u6cdb\u7684\u6f5c\u5728\u521b\u610f\u3002 \u7136\u540e\u5bf9\u8fd9\u4e9b\u60f3\u6cd5\u8fdb\u884c\u8bc4\u4f30\u3001\u786e\u5b9a\u4f18\u5148\u6b21\u5e8f\uff0c\u5e76\u63d0\u70bc\u51fa\u53ef\u884c\u7684\u4ea7\u54c1\u6982\u5ff5\uff0c\u4ee5\u4fbf\u8fdb\u4e00\u6b65\u5f00\u53d1\u548c\u63a8\u5411\u5e02\u573a\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ea7\u54c1\u6784\u601d\u662f\u4ea7\u54c1\u5f00\u53d1\u8fc7\u7a0b\u4e2d\u7684\u4e00\u4e2a\u5173\u952e\u9636\u6bb5\uff0c\u56e0\u4e3a\u5b83\u4e3a\u6210\u529f\u7684<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0\/\">\u521b\u65b0<\/a>\u5960\u5b9a\u4e86\u57fa\u7840\u3002 \u5b83\u9f13\u52b1\u521b\u9020\u529b\uff0c\u6709\u52a9\u4e8e\u53d1\u73b0\u65b0\u7684\u5e02\u573a\u673a\u4f1a\uff0c\u5e76\u4f7f\u7ec4\u7ec7\u80fd\u591f\u901a\u8fc7\u5411\u5e02\u573a\u63a8\u51fa\u65b0\u7684\u548c\u6539\u8fdb\u7684\u4ea7\u54c1\u6765\u4fdd\u6301\u7ade\u4e89\u529b\u3002<\/span><\/p>\n<p><b>\u4ea7\u54c1\u6784\u601d\u7684\u5173\u952e\u8981\u7d20<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8003\u8651\u5230\u4ee5\u4e0b\u5173\u952e\u8981\u7d20\uff0c\u4f60\u5c31\u80fd\u52a0\u5f3a\u4ea7\u54c1\u6784\u601d\u8fc7\u7a0b\uff0c\u63d0\u9ad8\u4ea7\u751f\u521b\u65b0\u548c\u6210\u529f\u4ea7\u54c1\u6784\u601d\u7684\u53ef\u80fd\u6027\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\uff1a  <\/b><span style=\"font-weight: 400;\">\u4ea7\u54c1\u6784\u601d\u5e94\u59cb\u7ec8\u4ee5\u4e86\u89e3\u548c\u6ee1\u8db3\u76ee\u6807\u5ba2\u6237\u7684\u9700\u6c42\u4e3a\u4e2d\u5fc3\u3002 \u901a\u8fc7\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u7684\u75db\u70b9\u3001\u613f\u671b\u548c\u504f\u597d\uff0c\u4f60\u5c31\u80fd\u521b\u9020\u51fa\u4e0e\u4ed6\u4eec\u4ea7\u751f\u5171\u9e23\u5e76\u63d0\u4f9b\u771f\u6b63\u4ef7\u503c\u7684\u4ea7\u54c1\u3002 \u5ba2\u6237\u6d1e\u5bdf\u529b\u3001<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u5ba2\u6237\u53cd\u9988<\/a>\u548c<a href=\"https:\/\/ideascale.com\/blog\/what-is-market-research\/\">\u5e02\u573a\u8c03\u7814<\/a>\u5728\u6307\u5bfc<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%90%86%e5%bf%b5\/#toc_Ideation_Process_8_Key_Steps\">\u6784\u601d\u8fc7\u7a0b<\/a>\u548c\u786e\u4fdd\u7531\u6b64\u4ea7\u751f\u7684\u521b\u610f\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u65b9\u9762\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u521b\u9020\u529b\uff1a<\/b><span style=\"font-weight: 400;\"> \u521b\u9020\u529b\u5bf9\u4e8e\u4ea7\u751f\u521b\u65b0\u548c\u72ec\u7279\u7684\u4ea7\u54c1\u521b\u610f\u81f3\u5173\u91cd\u8981\u3002 \u8fd9\u9700\u8981\u6253\u7834\u601d\u7ef4\u5b9a\u5f0f\uff0c\u5efa\u7acb\u610f\u60f3\u4e0d\u5230\u7684\u8054\u7cfb\uff0c\u5e76\u63d0\u51fa\u65b0\u9896\u7684\u89e3\u51b3\u65b9\u6848\u6765\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u6216\u89e3\u51b3\u95ee\u9898\u3002 \u521b\u9020\u529b\u4f7f\u6211\u4eec\u80fd\u591f\u63a2\u7d22\u65b0\u7684\u53ef\u80fd\u6027\uff0c\u5e76\u4ea7\u751f\u6709\u53ef\u80fd\u98a0\u8986\u5e02\u573a\u6216\u63d0\u4f9b\u91cd\u8981\u4ef7\u503c\u7684\u60f3\u6cd5\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u601d\u60f3\u5f00\u653e\uff1a<\/b><span style=\"font-weight: 400;\"> \u601d\u60f3\u5f00\u653e\u662f\u4ea7\u54c1\u6784\u601d\u7684\u4e00\u4e2a\u91cd\u8981\u56e0\u7d20\u3002 \u8fd9\u5305\u62ec\u5584\u4e8e\u63a5\u53d7<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%90%86%e5%bf%b5\/\">\u6784\u601d<\/a>\u3001\u89c2\u70b9\u548c\u53cd\u9988\u3002 \u5f00\u653e\u7684\u5fc3\u6001\u80fd\u8ba9\u4f60\u8003\u8651\u5e7f\u6cdb\u7684\u53ef\u80fd\u6027\uff0c\u5373\u4f7f\u662f\u90a3\u4e9b\u6700\u521d\u53ef\u80fd\u770b\u8d77\u6765\u975e\u5e38\u89c4\u6216\u8d85\u51fa\u4f60\u8212\u9002\u8303\u56f4\u7684\u53ef\u80fd\u6027\u3002 \u5b83\u9f13\u52b1\u5408\u4f5c\uff0c\u8425\u9020\u4e86\u4e00\u4e2a\u53ef\u4ee5\u81ea\u7531\u5206\u4eab\u548c\u63a2\u8ba8\u5404\u79cd\u60f3\u6cd5\u7684\u73af\u5883\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5408\u4f5c\uff1a<\/b><span style=\"font-weight: 400;\"> \u4ea7\u54c1\u6784\u601d\u901a\u5e38\u5f97\u76ca\u4e8e\u534f\u4f5c\u65b9\u6cd5\uff0c\u5c06\u6765\u81ea\u4e0d\u540c\u5b66\u79d1\u548c\u80cc\u666f\u7684\u4e2a\u4eba\u805a\u96c6\u5728\u4e00\u8d77\u3002 \u901a\u8fc7\u5408\u4f5c\u6784\u601d\uff0c\u53ef\u4ee5\u4ea4\u6d41\u601d\u60f3\uff0c\u5229\u7528\u4e0d\u540c\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u5728\u5f7c\u6b64\u7684\u89c1\u89e3\u57fa\u7840\u4e0a\u66f4\u4e0a\u4e00\u5c42\u697c\u3002 \u5b83\u6709\u52a9\u4e8e\u62d3\u5bbd\u53ef\u80fd\u6027\u7684\u8303\u56f4\uff0c\u9f13\u52b1\u63d0\u51fa\u66f4\u5168\u9762\u3001\u66f4\u521b\u65b0\u7684\u6982\u5ff5\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8fed\u4ee3\uff1a<\/b><span style=\"font-weight: 400;\"> \u8fed\u4ee3\u662f\u4ea7\u54c1\u6784\u601d\u7684\u5173\u952e\u8981\u7d20\u3002 <a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%90%86%e5%bf%b5\/#toc_Ideation_Process_8_Key_Steps\">\u6784\u601d\u8fc7\u7a0b<\/a>\u5e94\u5305\u62ec\u5bf9\u6700\u521d\u60f3\u6cd5\u7684\u591a\u6b21\u53cd\u590d\u548c\u5b8c\u5584\u3002 \u901a\u8fc7\u539f\u578b\u8bbe\u8ba1\u3001\u7528\u6237\u6d4b\u8bd5\u548c\u6536\u96c6\u53cd\u9988\uff0c\u60a8\u53ef\u4ee5\u4e0d\u65ad\u8fed\u4ee3\u521b\u610f\uff0c\u5e76\u6839\u636e\u5bf9\u73b0\u5b9e\u4e16\u754c\u7684\u6d1e\u5bdf\u5bf9\u5176\u8fdb\u884c\u6539\u8fdb\u548c\u5b8c\u5584\u3002 \u8fed\u4ee3\u6709\u52a9\u4e8e\u9a8c\u8bc1\u5047\u8bbe\uff0c\u8bc6\u522b\u6f5c\u5728\u7684\u7f3a\u9677\u6216\u673a\u4f1a\uff0c\u5e76\u786e\u4fdd\u7531\u6b64\u4ea7\u751f\u7684\u4ea7\u54c1\u6982\u5ff5\u7a33\u5065\u800c\u5b8c\u5584\u3002<\/span><\/li>\n<\/ul>\n<p><strong><b>\u4e86\u89e3\u66f4\u591a\uff1a<a href=\"https:\/\/ideascale.com\/blog\/product-innovation\/\">\u4ec0\u4e48\u662f\u4ea7\u54c1\u521b\u65b0\uff1f<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u4ea7\u54c1\u6784\u601d\u8fc7\u7a0b\uff1a10 \u4e2a\u5173\u952e\u6b65\u9aa4<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-57999 size-full\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-ideation-descriptive-2-scaled.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-ideation-descriptive-2-scaled.jpg\" alt=\"\u4ea7\u54c1\u6784\u601d\u8fc7\u7a0b\uff1a\" width=\"1200\" height=\"727\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27727%27%20viewBox%3D%270%200%201200%20727%27%3E%3Crect%20width%3D%271200%27%20height%3D%27727%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-ideation-descriptive-2-200x121.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-ideation-descriptive-2-300x182.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-ideation-descriptive-2-400x242.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-ideation-descriptive-2-600x363.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-ideation-descriptive-2-768x465.jpg 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-ideation-descriptive-2-800x484.jpg 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-ideation-descriptive-2-1024x620.jpg 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-ideation-descriptive-2-scaled.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4ea7\u54c1\u6784\u601d\u8fc7\u7a0b\u901a\u5e38\u5305\u62ec\u51e0\u4e2a\u5173\u952e\u6b65\u9aa4\u3002 \u867d\u7136\u5177\u4f53\u65b9\u6cd5\u53ef\u80fd\u56e0\u7ec4\u7ec7\u548c\u73af\u5883\u800c\u5f02\uff0c\u4f46\u4ee5\u4e0b\u662f\u4ea7\u54c1\u6784\u601d\u7684\u5e38\u89c1\u6b65\u9aa4\uff1a<\/span><\/p>\n<p><b>\u6b65\u9aa4 1. \u786e\u5b9a\u76ee\u6807\u548c\u5236\u7ea6\u56e0\u7d20<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u660e\u786e\u754c\u5b9a\u4ea7\u54c1\u6784\u601d\u6d41\u7a0b\u7684\u76ee\u6807\u3002 \u786e\u5b9a\u4f60\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff0c\u662f\u6ee1\u8db3\u7279\u5b9a\u7684\u5e02\u573a\u9700\u6c42\u3001\u6539\u8fdb\u73b0\u6709\u4ea7\u54c1\uff0c\u8fd8\u662f\u63a2\u7d22\u65b0\u673a\u9047\u3002 \u6b64\u5916\uff0c\u8fd8\u8981\u8003\u8651\u4efb\u4f55\u53ef\u80fd\u5f71\u54cd<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%90%86%e5%bf%b5\/#toc_Ideation_Process_8_Key_Steps\">\u6784\u601d\u8fc7\u7a0b<\/a>\u7684\u7ea6\u675f\u6216\u9650\u5236\uff0c\u5982\u9884\u7b97\u3001\u8d44\u6e90\u6216\u6280\u672f\u53ef\u884c\u6027\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 2. \u6536\u96c6\u5e02\u573a\u6d1e\u5bdf<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5f00\u5c55\u5168\u9762\u7684<a href=\"https:\/\/ideascale.com\/blog\/what-is-market-research\/\">\u5e02\u573a\u8c03\u7814<\/a>\uff0c\u6df1\u5165\u4e86\u89e3\u76ee\u6807\u5e02\u573a\u3001\u5ba2\u6237\u9700\u6c42\u548c\u65b0\u5174\u8d8b\u52bf\u3002 \u5206\u6790\u884c\u4e1a\u62a5\u544a\u3001\u6d88\u8d39\u8005\u8c03\u67e5\u3001\u7ade\u4e89\u5bf9\u624b\u4ea7\u54c1\u548c<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u5ba2\u6237\u53cd\u9988<\/a>\uff0c\u627e\u51fa\u5dee\u8ddd\u548c\u521b\u65b0\u673a\u4f1a\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 3. \u7ec4\u5efa\u8de8\u804c\u80fd\u56e2\u961f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u7ec4\u5efa\u4e00\u652f\u7531\u5177\u6709\u4e0d\u540c\u89c2\u70b9\u548c\u4e13\u4e1a\u77e5\u8bc6\u7684\u4eba\u5458\u7ec4\u6210\u7684\u591a\u5143\u5316\u56e2\u961f\u3002 \u5305\u62ec\u6765\u81ea\u8425\u9500\u3001\u5de5\u7a0b\u3001\u8bbe\u8ba1\u548c\u9500\u552e\u7b49\u4e0d\u540c\u90e8\u95e8\u7684\u6210\u5458\u3002 \u8fd9\u79cd\u591a\u5b66\u79d1\u7684\u65b9\u6cd5\u6709\u52a9\u4e8e\u4ea7\u751f\u66f4\u5e7f\u6cdb\u7684\u60f3\u6cd5\uff0c\u5e76\u786e\u4fdd\u5728<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%90%86%e5%bf%b5\/\">\u6784\u601d<\/a>\u8fc7\u7a0b\u4e2d\u91c7\u7528\u5168\u9762\u7684\u89c6\u89d2\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 4. \u4ea7\u751f\u60f3\u6cd5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0e\u8de8\u804c\u80fd\u56e2\u961f\u4e3e\u884c\u5934\u8111\u98ce\u66b4\u4f1a\u8bae\u6216\u521b\u610f\u7814\u8ba8\u4f1a\u3002 \u9f13\u52b1\u5f00\u653e\u6027\u548c\u521b\u9020\u6027\u601d\u7ef4\uff0c\u8ba9\u53c2\u4e0e\u8005\u81ea\u7531\u5206\u4eab\u4ed6\u4eec\u7684\u60f3\u6cd5\u3002 \u5229\u7528\u601d\u7ef4\u5bfc\u56fe\u3001\u968f\u673a\u523a\u6fc0\u6216\u89d2\u8272\u626e\u6f14\u7ec3\u4e60\u7b49\u6280\u5de7\u6765\u6fc0\u53d1\u60f3\u6cd5\u7684\u4ea7\u751f\u3002 \u4e00\u5f00\u59cb\u8981\u4e89\u53d6\u63d0\u51fa\u5927\u91cf\u7684\u60f3\u6cd5\uff0c\u800c\u4e0d\u8981\u8fc7\u591a\u5730\u8003\u8651\u8bc4\u4f30\u6216\u53ef\u884c\u6027\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 5. \u8bc4\u4f30\u521b\u610f\u5e76\u786e\u5b9a\u4f18\u5148\u987a\u5e8f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65e6\u5f62\u6210\u4e86\u521b\u610f\u5e93\uff0c\u5c31\u5e94\u6839\u636e\u9884\u5148\u786e\u5b9a\u7684\u6807\u51c6\uff08\u5982\u5e02\u573a\u6f5c\u529b\u3001\u53ef\u884c\u6027\u3001\u6218\u7565\u5951\u5408\u5ea6\u548c\u7ade\u4e89\u4f18\u52bf\uff09\u5bf9\u5176\u8fdb\u884c\u8bc4\u4f30\u3002 \u4f7f\u7528\u8bc4\u5206\u3001\u6392\u540d\u6216 SWOT \u5206\u6790\u7b49\u65b9\u6cd5\u6765\u8bc4\u4f30\u548c\u6bd4\u8f83\u5404\u79cd\u60f3\u6cd5\u3002 \u5c06\u540d\u5355\u7f29\u5c0f\u5230\u4e00\u7ec4\u7b26\u5408\u7ec4\u7ec7\u76ee\u6807\u548c\u8d44\u6e90\u7684\u9ad8\u6f5c\u529b\u60f3\u6cd5\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 6. \u5b8c\u5584\u548c\u53d1\u5c55\u6982\u5ff5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5c06\u9009\u5b9a\u7684\u521b\u610f\u53d1\u5c55\u6210\u66f4\u5177\u4f53\u7684\u4ea7\u54c1\u6982\u5ff5\u3002 \u8fd9\u5305\u62ec\u5f00\u5c55\u7814\u7a76\u3001\u5236\u4f5c\u539f\u578b\u548c\u6536\u96c6<a href=\"https:\/\/ideascale.com\/blog\/what-is-customer-feedback\/\">\u5ba2\u6237\u53cd\u9988<\/a>\u3002 \u6839\u636e\u5728\u8fd9\u4e00\u8fc7\u7a0b\u4e2d\u83b7\u5f97\u7684\u89c1\u89e3\u5bf9\u6982\u5ff5\u8fdb\u884c\u8fed\u4ee3\uff0c\u4ee5\u5b8c\u5584\u548c\u63d0\u9ad8\u5176\u53ef\u884c\u6027\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 7. \u6d4b\u8bd5\u548c\u9a8c\u8bc1<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u76ee\u6807\u7528\u6237\u6216\u76ee\u6807\u5e02\u573a\u7684\u4ee3\u8868\u6027\u6837\u672c\u4e2d\u6d4b\u8bd5\u6539\u8fdb\u540e\u7684\u6982\u5ff5\u3002 \u6536\u96c6\u53cd\u9988\u610f\u89c1\uff0c\u8bc4\u4f30\u6982\u5ff5\u5728\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u3001\u8fbe\u5230\u5ba2\u6237\u671f\u671b\u548c\u63d0\u4f9b\u4ef7\u503c\u65b9\u9762\u7684\u6548\u679c\u3002 \u5229\u7528\u8fd9\u4e9b\u53cd\u9988\u610f\u89c1\u8fdb\u4e00\u6b65\u5b8c\u5584\u6982\u5ff5\uff0c\u5e76\u8fdb\u884c\u5fc5\u8981\u7684\u8fed\u4ee3\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 8. \u4e1a\u52a1\u5206\u6790<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5bf9\u5b8c\u5584\u540e\u7684\u6982\u5ff5\u8fdb\u884c\u5168\u9762\u7684\u4e1a\u52a1\u5206\u6790\u3002 \u8bc4\u4f30\u6f5c\u5728\u5e02\u573a\u9700\u6c42\u3001\u7ade\u4e89\u683c\u5c40\u3001\u6210\u672c\u5206\u6790\u3001\u6536\u5165\u9884\u6d4b\u548c\u6295\u8d44\u56de\u62a5\u3002 \u8fd9\u79cd\u5206\u6790\u6709\u52a9\u4e8e\u4ece\u5546\u4e1a\u89d2\u5ea6\u786e\u5b9a\u6982\u5ff5\u7684\u53ef\u884c\u6027\u548c\u751f\u5b58\u80fd\u529b\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 9. \u9009\u62e9\u6700\u7ec8\u6982\u5ff5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u636e\u4e1a\u52a1\u5206\u6790\u7684\u7ed3\u679c\uff0c\u9009\u62e9\u6700\u6709\u524d\u9014\u7684\u6982\u5ff5\u6765\u63a8\u8fdb<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%90%86%e5%bf%b5\/#toc_Ideation_Process_8_Key_Steps\">\u6784\u601d\u8fc7\u7a0b<\/a>\u3002 \u8003\u8651\u5e02\u573a\u9700\u6c42\u3001\u76c8\u5229\u80fd\u529b\u3001\u6218\u7565\u5951\u5408\u5ea6\u548c\u8d44\u6e90\u9700\u6c42\u7b49\u56e0\u7d20\u3002 \u786e\u5b9a\u6982\u5ff5\u7684\u4f18\u5148\u6b21\u5e8f\u5e76\u5236\u5b9a\u5b9e\u65bd\u8def\u7ebf\u56fe\u662f\u5f88\u5e38\u89c1\u7684\u505a\u6cd5\u3002<\/span><\/p>\n<p><b>\u6b65\u9aa4 10. \u5236\u5b9a\u884c\u52a8\u8ba1\u5212<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5236\u5b9a\u8be6\u7ec6\u7684\u884c\u52a8\u8ba1\u5212\uff0c\u6982\u8ff0\u5b9e\u73b0\u9009\u5b9a\u6982\u5ff5\u6240\u9700\u7684\u5fc5\u8981\u6b65\u9aa4\u3001\u65f6\u95f4\u8868\u548c\u8d44\u6e90\u3002 \u8be5\u8ba1\u5212\u53ef\u80fd\u5305\u62ec\u8bbe\u8ba1\u3001\u5f00\u53d1\u3001\u5236\u9020\u3001\u8425\u9500\u548c\u53d1\u5c04\u51c6\u5907\u7b49\u6d3b\u52a8\u3002<\/span><\/p>\n<p><strong><b>\u4e86\u89e3\u66f4\u591a\uff1a<a href=\"https:\/\/ideascale.com\/blog\/what-is-business-innovation\/\">\u4ec0\u4e48\u662f\u5546\u4e1a\u521b\u65b0\uff1f<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">2023 \u5e74\u4ea7\u54c1\u521b\u610f\u5341\u5927\u6700\u4f73\u5b9e\u8df5<\/h2>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u5c06\u8fd9\u4e9b\u6700\u4f73\u5b9e\u8df5\u878d\u5165\u4ea7\u54c1\u6784\u601d\u6d41\u7a0b\uff0c\u60a8\u53ef\u4ee5\u57f9\u517b\u4e00\u79cd\u66f4\u5177\u521b\u65b0\u6027\u3001\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684\u65b9\u6cd5\uff0c\u4ece\u800c\u5728 2023 \u5e74\u5f00\u53d1\u51fa\u6210\u529f\u800c\u6709\u5f71\u54cd\u529b\u7684\u4ea7\u54c1\u3002<\/span><\/p>\n<p><b>1.\u91c7\u7528\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684\u65b9\u6cd5\uff1a  <\/b><span style=\"font-weight: 400;\">\u5728<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%90%86%e5%bf%b5\/#toc_Ideation_Process_8_Key_Steps\">\u6784\u601d\u8fc7\u7a0b<\/a>\u4e2d\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u3002 \u4e86\u89e3\u4ed6\u4eec\u7684\u9700\u6c42\u3001\u75db\u70b9\u548c\u613f\u671b\uff0c\u521b\u9020\u51fa\u771f\u6b63\u80fd\u4e0e\u4ed6\u4eec\u4ea7\u751f\u5171\u9e23\u7684\u4ea7\u54c1\u3002<\/span><\/p>\n<p><b>2.\u9f13\u52b1\u53d1\u6563\u601d\u7ef4\uff1a  <\/b><span style=\"font-weight: 400;\">\u5728\u5934\u8111\u98ce\u66b4\u4f1a\u8bae\u4e0a\u9f13\u52b1\u53d1\u6563\u601d\u7ef4\u3002 \u8425\u9020\u4e00\u79cd\u6b22\u8fce\u5929\u9a6c\u884c\u7a7a\u7684\u60f3\u6cd5\u548c\u975e\u4f20\u7edf\u601d\u7ef4\u7684\u6c1b\u56f4\u3002 \u6700\u521b\u65b0\u7684\u89e3\u51b3\u65b9\u6848\u5f80\u5f80\u6765\u81ea\u4e8e\u8df3\u51fa\u6761\u6761\u6846\u6846\u7684\u601d\u7ef4\u3002<\/span><\/p>\n<p><b>3.\u57f9\u517b\u521b\u65b0\u6587\u5316\uff1a  <\/b><span style=\"font-weight: 400;\">\u9f13\u52b1\u91cd\u89c6\u548c\u4fc3\u8fdb<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e6%96%b0\/\">\u521b\u65b0\u7684<\/a>\u6587\u5316\u3002 \u8425\u9020\u4e00\u79cd\u73af\u5883\uff0c\u8ba9\u5458\u5de5\u611f\u5230\u6709\u80fd\u529b\u5206\u4eab\u81ea\u5df1\u7684\u60f3\u6cd5\u548c\u8fdb\u884c\u5b9e\u9a8c\uff0c\u800c\u4e0d\u5fc5\u62c5\u5fc3\u5931\u8d25\u3002<\/span><\/p>\n<p><b>4.\u5f3a\u8c03\u8de8\u804c\u80fd\u5408\u4f5c\uff1a  <\/b><span style=\"font-weight: 400;\">\u6c47\u805a\u6765\u81ea\u4e0d\u540c\u80cc\u666f\u548c\u4e13\u4e1a\u77e5\u8bc6\u7684\u4e2a\u4eba\uff0c\u4fc3\u8fdb\u5408\u4f5c\u548c\u601d\u60f3\u4ea4\u6d41\u3002 \u8fd9\u79cd\u591a\u5b66\u79d1\u65b9\u6cd5\u53ef\u4ee5\u4ea7\u751f\u66f4\u5168\u9762\u3001\u66f4\u521b\u65b0\u7684\u4ea7\u54c1\u6982\u5ff5\u3002<\/span><\/p>\n<p><b>5.\u878d\u5165\u8bbe\u8ba1\u601d\u7ef4\uff1a  <\/b><span style=\"font-weight: 400;\">\u5728<a href=\"https:\/\/ideascale.com\/zh-hans\/%e5%8d%9a%e5%ae%a2\/%e4%bb%80%e4%b9%88%e6%98%af%e7%90%86%e5%bf%b5\/#toc_Ideation_Process_8_Key_Steps\">\u6784\u601d\u8fc7\u7a0b<\/a>\u4e2d\u8fd0\u7528\u8bbe\u8ba1\u601d\u7ef4\u539f\u5219\u3002 \u4e0e\u7528\u6237\u4ea7\u751f\u5171\u9e23\uff0c\u5b9a\u4e49\u4ed6\u4eec\u7684\u95ee\u9898\uff0c\u63d0\u51fa\u60f3\u6cd5\uff0c\u521b\u5efa\u539f\u578b\uff0c\u5e76\u6839\u636e\u7528\u6237\u53cd\u9988\u8fdb\u884c\u8fed\u4ee3\u3002 \u8fd9\u79cd\u8fed\u4ee3\u65b9\u6cd5\u53ef\u4ee5\u4ea7\u751f\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u3001\u5177\u6709\u5f71\u54cd\u529b\u7684\u4ea7\u54c1\u89e3\u51b3\u65b9\u6848\u3002<\/span><\/p>\n<p><b>6.\u62e5\u62b1\u65b0\u5174\u6280\u672f\uff1a  <\/b><span style=\"font-weight: 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