Where Good Ideas Go to Die

Good Ideas Die

As RuPaul once said, “You better WERC.”

Okay, that’s not quite the lyric. But the point stands, and we’ll come back to that.

Coming up with ideas that hit the trifecta—good, innovative, and new—can be difficult sometimes. Increasingly, organizations are feeling frustrated with the methods of producing ideas. IdeaScale recently asked its network, “Where do good ideas go to die?” and did they have some strong opinions about that question.

The number one response, with 26% of respondents mentioning it, was paper. Paper is most definitely where ideas go to die. In digital spaces, ideas can be easily shared widely, can get contributions from other people who can build on an initial idea, can be analyzed and fully considered.

But even the integration of digital spaces isn’t enough. Just letting ideas wallow in your email inbox, or having generated them at meetings, or having received them via suggestion box (physical or digital) is not going to help. Good ideas die in those places as well.

And that brings us back to WERC, which is actually an acronym. Rather than just mourning the death of good ideas, we wanted to present some potential avenues for generating good ideas that can thrive. Four big ideas, based on research and studies, rose to the surface:

  • Walk. Get away from your desk. Have walking meetings, or even just take a break from your computer screen. Sometimes this is just the “refresh” your brain needs.
  • Experiment. We have this big issue with failure, but what we often forget to take into account is that you can’t get to success without the failures. Don’t be afraid to try new things, in all areas of your life. Maybe trying that new menu item or new coffee drink or new exercise class is just the spice you need to kick things into gear, idea-wise.
  • Rest. In the fast-paced world we live in, it often feels like you need to be “on” 24-7. It can be hard to make sure that you’re taking care of yourself, and giving your body the rest that it needs. Recharging your body and brain can jump start the thought process.
  • Connect. Connecting, collaborating, and brainstorming with others can get the creative juices flowing, as one person’s idea can snowball from another’s and continue forever into greatness.

So first, you WERC it. Then it’s important to share those great ideas that you’ve generated, to get feedback from your community, and to let the idea grow and take on a life of its own.

One of the best places for good ideas to live and blossom, because they’re transparent and can be shared with others who can help them grow, is at IdeaScale itself. Click here to learn more and sign up for an account today.

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