{"id":83937,"date":"2021-05-19T09:00:00","date_gmt":"2021-05-19T13:00:00","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/dinh-nghia-ban-do-ca-nhan\/"},"modified":"2024-06-13T08:18:37","modified_gmt":"2024-06-13T12:18:37","slug":"dinh-nghia-ban-do-ca-nhan","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-ban-do-ca-nhan\/","title":{"rendered":"B\u1ea3n \u0111\u1ed3 Persona l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, s\u1eed d\u1ee5ng v\u00e0 v\u00ed d\u1ee5"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;Conclusion&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_a_Persona_Map\">B\u1ea3n \u0111\u1ed3 Persona l\u00e0 g\u00ec?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Why_is_using_a_Persona_Map_important\">T\u1ea1i sao vi\u1ec7c s\u1eed d\u1ee5ng B\u1ea3n \u0111\u1ed3 Persona l\u1ea1i quan tr\u1ecdng?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_How_to_use_Persona_Maps\">C\u00e1ch s\u1eed d\u1ee5ng B\u1ea3n \u0111\u1ed3 Persona<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Persona_Map_Examples\">V\u00ed d\u1ee5 v\u1ec1 b\u1ea3n \u0111\u1ed3 Persona<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Phan_ket_luan\">Ph\u1ea7n k\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p>B\u1ea3n \u0111\u1ed3 Persona c\u1ef1c k\u1ef3 h\u1eefu \u00edch cho c\u00e1c nh\u00f3m ho\u1eb7c c\u00e1 nh\u00e2n \u0111ang c\u1ed1 g\u1eafng x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ho\u1eb7c kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd. Tuy nhi\u00ean, nh\u1eefng s\u01a1 \u0111\u1ed3 n\u00e0y kh\u00e1c nhau d\u1ef1a tr\u00ean c\u00e1c gi\u1ea3 \u0111\u1ecbnh c\u1ee5 th\u1ec3 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a nh\u00f3m b\u1ea1n. \u0110\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau gi\u1ea3i ph\u00e1p ng\u01b0\u1eddi d\u00f9ng t\u1ed1t nh\u1ea5t, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u r\u00f5 th\u00f4ng tin chi ti\u1ebft v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 c\u00e1 nh\u00e2n v\u00e0 s\u1eed d\u1ee5ng m\u1eabu c\u1ee5 th\u1ec3 n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n hi\u1ec3u b\u1ea3n \u0111\u1ed3 t\u00ednh c\u00e1ch l\u00e0 g\u00ec, c\u00e1ch tham gia l\u1eadp b\u1ea3n \u0111\u1ed3 t\u00ednh c\u00e1ch m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 m\u1ed9t s\u1ed1 s\u01a1 \u0111\u1ed3 t\u00ednh c\u00e1ch \u0111a d\u1ea1ng c\u1ee7a IdeaScale Whiteboard. N\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c \u0111\u1ecbnh ngh\u0129a m\u1eabu kh\u00e1c c\u1ee7a ch\u00fang t\u00f4i, h\u00e3y xem h\u01b0\u1edbng d\u1eabn c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 Kanban, SWOT v\u00e0 B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n<h2 id=\"toc_What_is_a_Persona_Map\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">B\u1ea3n \u0111\u1ed3 Persona l\u00e0 g\u00ec?<\/h2>\n<p>B\u1ea3n \u0111\u1ed3 c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t danh m\u1ee5c \u0111\u1ea7u t\u01b0 tr\u1eebu t\u01b0\u1ee3ng \u0111\u1ea1i di\u1ec7n cho ng\u01b0\u1eddi d\u00f9ng ch\u00ednh c\u1ee7a b\u1ea1n. M\u1eb7c d\u00f9 l\u00e0 h\u01b0 c\u1ea5u nh\u01b0ng ch\u00fang th\u1ec3 hi\u1ec7n nh\u1eefng thu\u1ed9c t\u00ednh r\u1ea5t th\u1ef1c t\u1ebf t\u01b0\u1ee3ng tr\u01b0ng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n. Ch\u00fang th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi nh\u1eefng gi\u1ea3 \u0111\u1ecbnh, th\u00e1i \u0111\u1ed9, m\u1ed1i li\u00ean h\u1ec7 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 th\u1eadm ch\u00ed c\u1ea3 cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd.<\/p>\n<p>B\u1ea3n \u0111\u1ed3 c\u00e1 nh\u00e2n ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 c\u00e1 nh\u00e2n v\u00e0 h\u1ea7u h\u1ebft c\u00e1c thu\u1eadt ng\u1eef n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng thay th\u1ebf cho nhau.<\/p>\n<h2 id=\"toc_Why_is_using_a_Persona_Map_important\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">T\u1ea1i sao vi\u1ec7c s\u1eed d\u1ee5ng B\u1ea3n \u0111\u1ed3 Persona l\u1ea1i quan tr\u1ecdng?<\/h2>\n<p>L\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e1 nh\u00e2n cho ph\u00e9p b\u1ea1n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng \u0111i\u1ec3m kh\u00f3 kh\u0103n c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd. B\u1ea1n c\u00f3 th\u1ec3 n\u00eau b\u1eadt nh\u1eefng kh\u00f3 kh\u0103n, t\u00ednh n\u0103ng, nhu c\u1ea7u y\u00eau th\u00edch c\u1ee7a h\u1ecd v\u00e0 m\u1ecdi chi ti\u1ebft trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n.<\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58398 size-fusion-800\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Diagram-800x420.png\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Diagram-800x420.png\" alt=\"S\u01a1 \u0111\u1ed3 nh\u00e2n v\u1eadt\" width=\"800\" height=\"420\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27420%27%20viewBox%3D%270%200%20800%20420%27%3E%3Crect%20width%3D%27800%27%20height%3D%27420%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Diagram-200x105.png 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Diagram-300x157.png 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Diagram-400x210.png 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Diagram-600x315.png 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Diagram-768x403.png 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Diagram-800x420.png 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Diagram-1024x537.png 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Diagram-1200x629.png 1200w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Diagram-1536x805.png 1536w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Diagram.png 1600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 b\u1ea1n \u0111ang s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 c\u00e1 nh\u00e2n \u0111\u1ec3 t\u1ea1o ra <strong><em>s\u1ef1 \u0111\u1ed3ng c\u1ea3m<\/em><\/strong> . T\u1ea1o s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1edbi ng\u01b0\u1eddi d\u00f9ng ch\u00ednh c\u1ee7a b\u1ea1n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd v\u00e0 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p nh\u1eafm v\u00e0o \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd. V\u00e0o cu\u1ed1i ng\u00e0y, to\u00e0n b\u1ed9 m\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e1 nh\u00e2n l\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m ngh\u1ebdn trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u00e0 s\u1ef1 \u0111\u1ed3ng c\u1ea3m l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a qu\u00e1 tr\u00ecnh \u0111\u00f3.<\/p>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-ban-do-cau-chuyen\/\">B\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n<h2 id=\"toc_How_to_use_Persona_Maps\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">C\u00e1ch s\u1eed d\u1ee5ng B\u1ea3n \u0111\u1ed3 Persona<\/h2>\n<p>Khi b\u1ea1n hi\u1ec3u ch\u00ednh x\u00e1c b\u1ea3n \u0111\u1ed3 c\u00e1 nh\u00e2n l\u00e0 g\u00ec, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 b\u1eaft \u0111\u1ea7u h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang. C\u00f3 nhi\u1ec1u lo\u1ea1i b\u1ea3n \u0111\u1ed3 t\u00ednh c\u00e1ch kh\u00e1c nhau, m\u1ed9t s\u1ed1 lo\u1ea1i ch\u00fang t\u00f4i s\u1ebd n\u00f3i \u0111\u1ebfn sau, nh\u01b0ng \u0111\u1ec3 s\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, h\u1ecd chia s\u1ebb m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c c\u1ed9ng t\u00e1c chung. Ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean s\u1eed d\u1ee5ng c\u00e1c b\u1ea3ng n\u00e0y tr\u00ean b\u1ea3ng tr\u1eafng tr\u1ef1c tuy\u1ebfn ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 c\u1ed9ng t\u00e1c tr\u1ef1c quan kh\u00e1c.<\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">X\u00e1c \u0111\u1ecbnh nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 chi ti\u1ebft c\u00e1 nh\u00e2n<\/h3>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 th\u00f4ng tin chi ti\u1ebft v\u1ec1 ng\u01b0\u1eddi d\u00f9ng ch\u00ednh c\u1ee7a b\u1ea1n l\u00e0 ti\u1ebfp c\u1eadn ho\u1eb7c nghi\u00ean c\u1ee9u h\u1ecd \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n quan \u0111i\u1ec3m c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 t\u00ecm hi\u1ec3u nh\u1eefng th\u1ee9 nh\u01b0 tu\u1ed5i c\u1ee7a h\u1ecd, th\u00e0nh ph\u1ed1 h\u1ecd s\u1ed1ng, ch\u1ee9c danh c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd v\u00e0 nh\u1eefng th\u1ee9 kh\u00e1c c\u00f3 t\u00ednh ch\u1ea5t t\u01b0\u01a1ng t\u1ef1.<\/p>\n<p>Nh\u1eefng chi ti\u1ebft \u1edf c\u1ea5p \u0111\u1ed9 b\u1ec1 m\u1eb7t n\u00e0y th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh h\u1ecd \u0111\u01b0a ra v\u00e0 th\u01b0\u1eddng s\u1ebd cho b\u1ea1n bi\u1ebft r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u v\u1ec1 l\u00fd do t\u1ea1i sao h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. M\u1eb7c d\u00f9 nh\u1eefng th\u00f4ng tin thu \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng \u0111i\u1ec3m y\u1ebfu v\u00e0 quan \u0111i\u1ec3m t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd, nh\u01b0ng ch\u00fang s\u1ebd ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 k\u1ebft lu\u1eadn c\u00e1c gi\u1ea3 \u0111\u1ecbnh c\u1ee7a h\u1ecd ho\u1eb7c t\u1ea1o ra b\u1ea5t k\u1ef3 gi\u1ea3i ph\u00e1p n\u00e0o. H\u1ecd ch\u1ee7 y\u1ebfu ph\u1ee5c v\u1ee5 nh\u01b0 b\u1ed1i c\u1ea3nh.<\/p>\n<p>Ngo\u00e0i vi\u1ec7c gi\u00fap thi\u1ebft l\u1eadp th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng, \u0111i\u1ec1u n\u00e0y c\u00f2n gi\u00fap nh\u00e2n c\u00e1ch h\u00f3a t\u00ednh c\u00e1ch c\u1ee7a b\u1ea1n v\u00e0 l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1edbi h\u1ecd. Nh\u01b0 \u0111\u00e3 n\u00eau tr\u01b0\u1edbc \u0111\u00e2y, t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng c\u1ea3m l\u00e0 m\u1ee5c ti\u00eau quan tr\u1ecdng khi t\u1ea1o ra c\u00e1 t\u00ednh v\u00e0 b\u01b0\u1edbc n\u00e0y r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c thi\u1ebft l\u1eadp k\u1ebft n\u1ed1i \u0111\u1ed3ng c\u1ea3m.<\/p>\n<p>M\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n v\u00e0 chi ti\u1ebft nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a h\u1ecd l\u00e0 h\u1ecfi h\u1ecd th\u00f4ng qua cu\u1ed9c th\u0103m d\u00f2 ho\u1eb7c kh\u1ea3o s\u00e1t. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u1ef1c k\u1ef3 d\u1ec5 d\u00e0ng v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng nh\u01b0 AskPro v\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 r\u00e0o c\u1ea3n trong vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e1 nh\u00e2n.<\/p>\n<p>Kh\u1ea3o s\u00e1t kh\u00f4ng ph\u1ea3i l\u00e0 ph\u01b0\u01a1ng ph\u00e1p duy nh\u1ea5t \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb t\u1eeb h\u1ed3 s\u01a1 c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 th\u1eadm ch\u00ed th\u00f4ng qua k\u1ebft n\u1ed1i email. B\u1ea1n c\u00f3 th\u1ec3 xem b\u00e0i \u0111\u0103ng c\u1ee7a ch\u00fang t\u00f4i tr\u00ean Blog Lander \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng danh s\u00e1ch email hi\u1ec7u qu\u1ea3.<\/p>\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 th\u00f4ng tin chi ti\u1ebft th\u1ef1c s\u1ef1 l\u00e0 vi\u1ec7c th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 l\u00e0nh m\u1ea1nh v\u1ec1 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh. N\u1ebfu nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ee7 ch\u00ednh x\u00e1c ho\u1eb7c \u0111\u1ee7 s\u00e2u th\u00ec s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u1ee9c tranh ch\u00ednh x\u00e1c v\u1ec1 h\u1ecd l\u00e0 ai.<\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58400 size-fusion-800\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/hero-800x563.png\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/hero-800x563.png\" alt=\"Anh h\u00f9ng s\u01a1 \u0111\u1ed3 Persona\" width=\"800\" height=\"563\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27563%27%20viewBox%3D%270%200%20800%20563%27%3E%3Crect%20width%3D%27800%27%20height%3D%27563%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/hero-200x141.png 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/hero-300x211.png 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/hero-400x282.png 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/hero-600x422.png 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/hero-768x540.png 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/hero-800x563.png 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/hero-1024x721.png 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/hero-1200x845.png 1200w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/hero-1536x1081.png 1536w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/hero.png 1600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">S\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi<\/h3>\n<p>Sau khi b\u1ea1n ho\u00e0n th\u00e0nh nghi\u00ean c\u1ee9u v\u1ec1 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 \u00e1p d\u1ee5ng ki\u1ebfn \u200b\u200bth\u1ee9c n\u00e0y cho m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi v\u1ec1 \u00fd \u0111\u1ecbnh, m\u1ee5c ti\u00eau v\u00e0 gi\u1ea3 \u0111\u1ecbnh c\u1ee7a h\u1ecd. T\u01b0\u0323 ho\u0309i ba\u0309n th\u00e2n minh:<\/p>\n<ul>\n<li>\u0110i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?<\/li>\n<\/ul>\n<ul>\n<li>H\u1ecd \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng tin g\u00ec th\u00f4ng qua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?<\/li>\n<\/ul>\n<ul>\n<li>N\u1ebfu t\u00f4i \u1edf v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng n\u00e0y, t\u00f4i s\u1ebd t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec?<\/li>\n<\/ul>\n<ul>\n<li>Nhu c\u1ea7u l\u1edbn nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? H\u1ecd g\u1eb7p nhau nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n<p>Nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 \u00e1p d\u1ee5ng ki\u1ebfn \u200b\u200bth\u1ee9c thu \u0111\u01b0\u1ee3c t\u1eeb nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c k\u00eanh kh\u00e1c, \u0111\u1ed3ng th\u1eddi s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 suy ngh\u0129 v\u1ec1 nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng li\u00ean quan \u0111\u1ebfn h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. Suy ngh\u0129 v\u1ec1 nhu c\u1ea7u v\u00e0 \u0111\u1ed9ng c\u01a1 \u0111\u1eb1ng sau h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng cho ph\u00e9p b\u1ea1n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 \u201cl\u00fd do\u201d t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd thay v\u00ec ch\u1ec9 gi\u1ea3i quy\u1ebft \u201cc\u00e1i g\u00ec\u201d.<\/p>\n<p>Nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y s\u1ebd kh\u00e1c nhau d\u1ef1a tr\u00ean b\u1ea3n \u0111\u1ed3 t\u00ednh c\u00e1ch c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 kh\u00f4ng n\u00ean chung chung. M\u1ed7i c\u00e2u h\u1ecfi s\u1ebd nh\u1eafm v\u00e0o m\u1ed9t kh\u00eda c\u1ea1nh kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u00f3, cho d\u00f9 \u0111i\u1ec1u \u0111\u00f3 xoay quanh m\u1ee5c ti\u00eau, th\u00f4ng tin c\u00e1 nh\u00e2n, \u0111i\u1ec3m kh\u00f3 kh\u0103n hay ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp c\u1ee7a h\u1ecd.<\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">H\u00e3y quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m<\/h3>\n<p>T\u00ednh c\u00e1ch l\u00fd t\u01b0\u1edfng m\u00e0 b\u1ea1n \u0111ang t\u1ea1o ra ch\u1eafc ch\u1eafn s\u1ebd l\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n. Khi coi ng\u01b0\u1eddi d\u00f9ng l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xoay v\u00f2ng v\u00e0 suy ngh\u0129 v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 l\u00fd do h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00f3. Ch\u00fang t\u00f4i \u0111\u00e3 t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 l\u00fd do t\u1ea1i sao h\u1ecd s\u1eed d\u1ee5ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, nh\u01b0ng h\u00e3y ngh\u0129 xa h\u01a1n nhu c\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m n\u00f3i chung v\u00e0 ngh\u0129 v\u1ec1 l\u00fd do t\u1ea1i sao h\u1ecd c\u1ea7n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n n\u00f3i ri\u00eang.<\/p>\n<ul>\n<li>\u0110i\u1ec1u g\u00ec l\u00e0m cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng ch\u00ednh?<\/li>\n<\/ul>\n<ul>\n<li>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a b\u1ea1n thuy\u1ebft ph\u1ee5c h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n<ul>\n<li>Tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho ng\u01b0\u1eddi d\u00f9ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m \u0111\u00f3 h\u01a1n n\u1eefa?<\/li>\n<\/ul>\n<p>Vi\u1ec7c t\u1ea1o b\u1ea3n \u0111\u1ed3 c\u00e1 nh\u00e2n s\u1ebd kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 n\u1ebfu kh\u00f4ng t\u1eadp trung v\u00e0o c\u00e1ch d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n t\u01b0\u01a1ng t\u00e1c \u0111\u1ed9c \u0111\u00e1o v\u1edbi ng\u01b0\u1eddi d\u00f9ng ch\u00ednh. Vi\u1ec7c t\u1eadp trung v\u00e0o nh\u1eefng chi ti\u1ebft n\u00e0y cho ph\u00e9p b\u1ea1n nh\u00ecn th\u1ea5u kh\u00f4ng ch\u1ec9 \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n c\u1ea3 c\u00e1ch s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd.<\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">H\u1ee3p t\u00e1c<\/h3>\n<p>\u0110\u1ec3 t\u1ea1o s\u01a1 \u0111\u1ed3 nh\u00e2n c\u00e1ch m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u01a1n gi\u1ea3n ho\u00e0n th\u00e0nh n\u00f3 t\u1eeb m\u1ed9t g\u00f3c nh\u00ecn \u0111\u01a1n l\u1ebb. B\u1ea3n \u0111\u1ed3 Persona l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111an xen s\u1ebd th\u00e0nh c\u00f4ng khi quan \u0111i\u1ec3m v\u00e0 c\u00e1ch nh\u00ecn c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c nhau \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c ngh\u0129 \u0111\u1ebfn ng\u1eafn g\u1ecdn khi b\u1ea1n xem x\u00e9t nghi\u00ean c\u1ee9u v\u00e0 quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t g\u00f3c \u0111\u1ed9 kh\u00e1c r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xem x\u00e9t quan \u0111i\u1ec3m c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c trong nh\u00f3m v\u00e0 th\u1eadm ch\u00ed c\u1ea3 c\u00e1c nh\u00f3m kh\u00e1c.<\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58401 size-fusion-800\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Grid-800x521.png\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Grid-800x521.png\" alt=\"L\u01b0\u1edbi c\u00e1 nh\u00e2n\" width=\"800\" height=\"521\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27521%27%20viewBox%3D%270%200%20800%20521%27%3E%3Crect%20width%3D%27800%27%20height%3D%27521%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Grid-200x130.png 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Grid-300x195.png 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Grid-400x260.png 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Grid-600x390.png 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Grid-768x500.png 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Grid-800x521.png 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Grid-1024x666.png 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Grid-1200x781.png 1200w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Grid-1536x999.png 1536w, https:\/\/ideascale.com\/wp-content\/uploads\/2021\/05\/Persona-Grid.png 1600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Nh\u1eefng ng\u01b0\u1eddi m\u00e0 b\u1ea1n t\u01b0 v\u1ea5n khi t\u1ea1o b\u1ea3n \u0111\u1ed3 c\u00e1 nh\u00e2n s\u1ebd c\u00f3 nh\u1eefng quan \u0111i\u1ec3m kh\u00e1c nhau v\u1ec1 c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m trong cu\u1ed9c s\u1ed1ng c\u0169ng nh\u01b0 c\u00e1c nhu c\u1ea7u v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3. Kinh nghi\u1ec7m n\u00e0y l\u00e0 v\u00f4 gi\u00e1 v\u00e0 l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c v\u1edbi m\u1ed9t nh\u00f3m nh\u1ecf c\u00e1c c\u00e1 nh\u00e2n. V\u00ec l\u00fd do n\u00e0y, vi\u1ec7c c\u1ed9ng t\u00e1c tr\u00ean b\u1ea3n \u0111\u1ed3 c\u00e1 nh\u00e2n l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng c\u1ee7a h\u1ecd.<\/p>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-ban-do-tu-duy\/\">B\u1ea3n \u0111\u1ed3 t\u01b0 duy l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n<h2 id=\"toc_Persona_Map_Examples\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">V\u00ed d\u1ee5 v\u1ec1 b\u1ea3n \u0111\u1ed3 Persona<\/h2>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">L\u01b0\u1edbi c\u00e1 nh\u00e2n<\/h3>\n<p>L\u01b0\u1edbi t\u00ednh c\u00e1ch c\u1ee7a ch\u00fang t\u00f4i ho\u1ea1t \u0111\u1ed9ng r\u1ea5t gi\u1ed1ng v\u1edbi b\u1ea3n \u0111\u1ed3 t\u00ednh c\u00e1ch truy\u1ec1n th\u1ed1ng v\u00e0 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh t\u00ean v\u00e0 danh t\u00ednh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng. B\u01b0\u1edbc n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u1ed1 g\u1eafng h\u1ebft s\u1ee9c \u0111\u1ec3 \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a h\u1ecd.<\/p>\n<p>Sau \u0111\u00f3, b\u1ea1n b\u1eaft \u0111\u1ea7u chi ti\u1ebft h\u00f3a th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh. Nh\u1eefng \u0111i\u1ec1u n\u00e0y ch\u1ee7 y\u1ebfu s\u1ebd bao g\u1ed3m nh\u1eefng th\u1ee9 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ph\u1ea7n nh\u1eadn d\u1ea1ng v\u00e0 h\u00e0nh vi m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n khi h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. H\u00e0nh vi c\u00f3 th\u1ec3 l\u00e0 c\u00e1c n\u00fat h\u1ecd nh\u1ea5p v\u00e0o, c\u00e1c trang h\u1ecd \u0111\u1ecdc ho\u1eb7c nh\u1eefng th\u1ee9 h\u1ecd mua.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, b\u1ea1n s\u1ebd l\u1eadp s\u01a1 \u0111\u1ed3 nhu c\u1ea7u v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. H\u00e3y suy ngh\u0129 v\u1ec1 nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd:<\/p>\n<ul>\n<li>Nhu c\u1ea7u c\u1ed1t l\u00f5i th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng ch\u00ednh t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/li>\n<\/ul>\n<ul>\n<li>\u0110i\u1ec1u g\u00ec khi\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u1edf n\u00ean kh\u00f3 kh\u0103n?<\/li>\n<\/ul>\n<ul>\n<li>Nhu c\u1ea7u c\u1ee5 th\u1ec3 n\u00e0o th\u00fac \u0111\u1ea9y h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n so v\u1edbi s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 kh\u00e1c?<\/li>\n<\/ul>\n<p>Nh\u1eefng nhu c\u1ea7u v\u00e0 \u0111i\u1ec3m y\u1ebfu n\u00e0y cu\u1ed1i c\u00f9ng s\u1ebd l\u00e0 n\u01a1i m\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">S\u01a1 \u0111\u1ed3 nh\u00e2n v\u1eadt<\/h3>\n<p>S\u01a1 \u0111\u1ed3 c\u00e1 nh\u00e2n h\u01a1i kh\u00e1c so v\u1edbi l\u01b0\u1edbi c\u00e1 nh\u00e2n v\u00e0 ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng gi\u1ed1ng b\u1ea3n \u0111\u1ed3 c\u00e1 nh\u00e2n truy\u1ec1n th\u1ed1ng m\u00e0 t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c t\u00ecm hi\u1ec3u ph\u1ea3n h\u1ed3i v\u00e0 th\u00e1i \u0111\u1ed9 m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n th\u1ec3 hi\u1ec7n.<\/p>\n<p>B\u1ea1n b\u1eaft \u0111\u1ea7u c\u1ed9ng t\u00e1c tr\u00ean b\u1ea3ng n\u00e0y gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 b\u1ea3ng n\u00e0o kh\u00e1c: b\u1eb1ng c\u00e1ch t\u1ea1o m\u00f4 t\u1ea3 v\u1ec1 ng\u01b0\u1eddi d\u00f9ng ch\u00ednh. Ti\u1ebfp theo l\u00e0 l\u1eadp s\u01a1 \u0111\u1ed3 m\u1ee5c ti\u00eau v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a h\u1ecd. Nh\u1eefng \u0111i\u1ec1u n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n tr\u1ef1c ti\u1ebfp ho\u1eb7c \u0111\u01b0\u1ee3c suy lu\u1eadn theo nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/p>\n<p>Vi\u1ec7c l\u1eadp s\u01a1 \u0111\u1ed3 th\u00e1i \u0111\u1ed9 r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 th\u1ec3 hi\u1ec7n c\u1ea3m nh\u1eadn c\u1ee7a h\u1ecd v\u1ec1 h\u00e0nh \u0111\u1ed9ng v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i ti\u1ebft l\u1ed9 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 g\u00ec v\u00e0 gi\u00fap l\u00e0m s\u00e1ng t\u1ecf c\u1ea3m nh\u1eadn c\u1ee7a h\u1ecd khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n<p>Th\u00e1i \u0111\u1ed9 trong s\u01a1 \u0111\u1ed3 t\u00ednh c\u00e1ch l\u00e0 duy nh\u1ea5t v\u00e0 b\u01b0\u1edbc ti\u1ebfp theo c\u1ee7a s\u01a1 \u0111\u1ed3 t\u00ednh c\u00e1ch c\u0169ng l\u00e0 duy nh\u1ea5t. Theo d\u00f5i th\u00e1i \u0111\u1ed9 c\u1ee7a h\u1ecd, b\u1ea1n l\u1eadp bi\u1ec3u \u0111\u1ed3 ph\u1ea3n h\u1ed3i th\u1ef1c t\u1ebf m\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Ph\u1ea3n h\u1ed3i n\u00e0y s\u1ebd r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m ch\u1ea5t l\u01b0\u1ee3ng cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n v\u00e0 s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c th\u00f4ng b\u00e1o c\u00e1c gi\u1ea3i ph\u00e1p b\u1ea1n t\u1ea1o ra.<\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Ph\u1ea7n k\u1ebft lu\u1eadn<\/h2>\n<p>L\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e1 nh\u00e2n l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb \u0111\u1ed9c \u0111\u00e1o d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm c\u00e1ch tri\u1ec3n khai b\u1ea3n \u0111\u1ed3 t\u00ednh c\u00e1ch v\u00e0o d\u1ef1 \u00e1n ti\u1ebfp theo c\u1ee7a m\u00ecnh, t\u00f4i hy v\u1ecdng h\u01b0\u1edbng d\u1eabn n\u00e0y s\u1ebd h\u1eefu \u00edch, h\u00e3y xem c\u00e1c b\u1ea3n \u0111\u1ed3 t\u00ednh c\u00e1ch \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea \u1edf tr\u00ean \u0111\u1ec3 d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed tr\u00ean <a href=\"https:\/\/ideascale.com\/vi\/bang-trang-y-tuong\/\">IdeaScale Whiteboard.<\/a><\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n h\u00ecnh dung th\u00f4ng tin m\u1ed9t c\u00e1ch t\u1ed5ng qu\u00e1t h\u01a1n, h\u00e3y xem danh s\u00e1ch suy ngh\u0129 v\u1ec1 c\u00e1c \u01b0u \u0111i\u1ec3m c\u1ee7a b\u1ea3n \u0111\u1ed3 t\u01b0 duy.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea3n \u0111\u1ed3 Persona c\u1ef1c k\u1ef3 h\u1eefu \u00edch cho c\u00e1c nh\u00f3m \u0111ang c\u1ed1 g\u1eafng x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ho\u1eb7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 Fresco.<\/p>\n","protected":false},"author":72,"featured_media":83941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4619],"class_list":["post-83937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-paul-vanzandt-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u1ea3n \u0111\u1ed3 Persona l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, s\u1eed d\u1ee5ng v\u00e0 v\u00ed d\u1ee5<\/title>\n<meta name=\"description\" content=\"B\u1ea3n \u0111\u1ed3 c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 danh m\u1ee5c \u0111\u1ea7u t\u01b0 tr\u1eebu t\u01b0\u1ee3ng \u0111\u1ea1i di\u1ec7n cho ng\u01b0\u1eddi d\u00f9ng ch\u00ednh c\u1ee7a b\u1ea1n. 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