{"id":83835,"date":"2022-03-23T18:24:45","date_gmt":"2022-03-23T22:24:45","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/ban-do-trai-nghiem-vs-khach-hang-hanh-trinh\/"},"modified":"2024-06-23T09:10:03","modified_gmt":"2024-06-23T13:10:03","slug":"ban-do-trai-nghiem-vs-khach-hang-hanh-trinh","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/ban-do-trai-nghiem-vs-khach-hang-hanh-trinh\/","title":{"rendered":"B\u1ea3n \u0111\u1ed3 tr\u1ea3i nghi\u1ec7m so v\u1edbi B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng – \u0110i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 kh\u00e1c bi\u1ec7t"},"content":{"rendered":"
M\u1eb7c d\u00f9 b\u1ea3n \u0111\u1ed3 tr\u1ea3i nghi\u1ec7m nghe c\u00f3 v\u1ebb quen thu\u1ed9c v\u1edbi b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0ng ch\u00fang c\u00f3 c\u00e1c \u1ee9ng d\u1ee5ng h\u01a1i kh\u00e1c nhau. C\u1ea3 hai \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c nh\u00f3m s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3, nh\u01b0ng trong nh\u1eefng t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3, c\u00e1i n\u00e0y c\u00f3 th\u1ec3 tr\u1edf n\u00ean h\u1eefu \u00edch h\u01a1n c\u00e1i kia. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd ph\u00e2n t\u00edch v\u00e0 so s\u00e1nh hai m\u1eabu \u00e1nh x\u1ea1. Ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i m\u00e3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 t\u01b0\u01a1ng \u0111\u1ed3ng c\u0169ng nh\u01b0 m\u1ee5c \u0111\u00edch \u0111\u1eb1ng sau hai b\u1ea3n \u0111\u1ed3 n\u00e0y. Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u ph\u00e2n t\u00edch, ch\u00fang ta c\u1ea7n hi\u1ec3u c\u00e1ch x\u00e1c \u0111\u1ecbnh b\u1ea3n \u0111\u1ed3 tr\u1ea3i nghi\u1ec7m v\u00e0 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n
B\u1ea3n \u0111\u1ed3 tr\u1ea3i nghi\u1ec7m h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y h\u00ecnh \u1ea3nh r\u1ed9ng h\u01a1n \u0111\u1eb1ng sau tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh h\u1ee3p l\u00fd m\u00e0 kh\u00f4ng b\u1ecf qua c\u00e1c c\u01a1 h\u1ed9i c\u00f3 th\u1ec3 c\u00f3. N\u00f3 ho\u00e0n to\u00e0n d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u v\u00e0 gi\u00fap t\u1ed5 ch\u1ee9c t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec quan tr\u1ecdng \u0111\u1ed1i v\u1edbi h\u1ecd v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n
Khi c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y c\u00e1c c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng t\u1eadp trung v\u00e0o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn \u0111\u1ed5i m\u1edbi, h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng nh\u00ecn th\u1ea5y th\u00e0nh c\u00f4ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n. Ngo\u00e0i ra, b\u1ea3n \u0111\u1ed3 tr\u1ea3i nghi\u1ec7m c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u1ea3 thi m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty.<\/p>\n
C\u00e1c m\u1ee5c ti\u00eau kh\u00e1c bao g\u1ed3m,<\/p>\n
Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3, n\u00f3 gi\u00fap tr\u1ef1c quan h\u00f3a to\u00e0n b\u1ed9 \u0111\u01b0\u1eddng d\u1eabn ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u1edd \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh c\u00e1c s\u01a1 h\u1edf v\u00e0 sai s\u00f3t trong tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Trong lo\u1ea1i c\u00f4ng c\u1ee5 n\u00e0y, Tr\u1ecdng t\u00e2m \u00edt t\u1eadp trung v\u00e0o tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd ti\u1ebfn b\u1ed9 th\u00f4ng qua tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh m\u00e0 t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o c\u00e1c m\u1ee5c ti\u00eau v\u00e0 giai \u0111o\u1ea1n m\u00e0 h\u1ecd tr\u1ea3i qua. Thay v\u00ec nh\u1eafm m\u1ee5c ti\u00eau c\u1ea3i ti\u1ebfn th\u00f4ng qua thay \u0111\u1ed5i c\u1ea3m x\u00fac, n\u00f3 t\u1eadp trung v\u00e0o c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n
Hai m\u1eabu n\u00e0y c\u00f3 nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi m\u00f4 t\u1ea3 h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1eeb l\u00fac h\u1ecd kh\u00e1m ph\u00e1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ebfn khi mua h\u00e0ng. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao hai b\u1ea3n \u0111\u1ed3 n\u00e0y ph\u1ed5 bi\u1ebfn trong khu v\u1ef1c doanh nghi\u1ec7p do t\u00ednh ch\u00ednh x\u00e1c v\u00e0 c\u00e1c c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau m\u00e0 ch\u00fang mang l\u1ea1i.<\/p>\n
Tuy nhi\u00ean, v\u1ec1 sau, hai \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n kh\u00e1c nhau v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c l\u1edbp ho\u00e0n to\u00e0n kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n
Nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m l\u1eabn gi\u1eefa vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 tr\u1ea3i nghi\u1ec7m v\u1edbi b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng hi\u1ec3u r\u00f5 m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd trong c\u00f4ng ty. C\u00f3 m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 trong c\u1ea3 hai lo\u1ea1i b\u1ea3n \u0111\u1ed3. \u0110\u1ec3 l\u00e0m cho n\u00f3 \u0111\u01a1n gi\u1ea3n h\u01a1n, ch\u00fang t\u00f4i s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t l\u1edbn d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n
Nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea3n \u0111\u1ed3 tr\u1ea3i nghi\u1ec7m l\u00e0 m\u00f4 t\u1ea3 b\u1ee9c tranh ho\u00e0n ch\u1ec9nh cho ng\u01b0\u1eddi d\u00f9ng. B\u1ee9c tranh n\u00e0y xoay quanh tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n t\u01b0\u01a1ng t\u00e1c. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea3n \u0111\u1ed3 tr\u1ea3i nghi\u1ec7m c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p nhi\u1ec1u k\u00eanh kh\u00e1c nhau v\u00e0o m\u1ed9t m\u1eabu nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 \u0111i\u1ec1u g\u00ec t\u1ea1o n\u00ean ph\u1ea3n \u1ee9ng nh\u1ea5t \u0111\u1ecbnh v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n
M\u1eb7t kh\u00e1c, CJM xoay quanh tr\u1ea3i nghi\u1ec7m m\u00e0 b\u1ea5t k\u1ef3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1eb7c kh\u00e1ch h\u00e0ng n\u00e0o c\u00f3 \u0111\u01b0\u1ee3c khi t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3. S\u1ef1 t\u01b0\u01a1ng t\u00e1c n\u00e0y l\u00e0 m\u1ed9t l\u1edbp duy nh\u1ea5t v\u00e0 kh\u00f4ng xem x\u00e9t c\u00e1c l\u1edbp kh\u00e1c. B\u1eb1ng c\u00e1ch \u0111\u00f3, b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd t\u00e1ch bi\u1ec7t tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trong m\u1ed9t lu\u1ed3ng duy nh\u1ea5t.<\/p>\n
B\u1ea3n \u0111\u1ed3 tr\u1ea3i nghi\u1ec7m m\u00f4 t\u1ea3 tr\u1ea3i nghi\u1ec7m c\u1ee7a t\u1ea5t c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u. M\u1eb7t kh\u00e1c, b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u1ed9t t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua nh\u1ea5t \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i cho h\u1ecd nh\u1eefng kh\u00eda c\u1ea1nh kh\u00e1c nhau trong quan \u0111i\u1ec3m c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn li\u00ean quan \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n
B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1eafm \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 v\u00e0 ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ng\u01b0\u1eddi bi\u1ebft h\u1ecd c\u00f2n thi\u1ebfu s\u00f3t \u1edf \u0111\u00e2u v\u00e0 h\u1ecd c\u1ea7n c\u1ea3i thi\u1ec7n \u0111i\u1ec1u g\u00ec. B\u1ea3n \u0111\u1ed3 kinh nghi\u1ec7m th\u01b0\u1eddng r\u1ed9ng h\u01a1n nhi\u1ec1u khi x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 v\u00e0 t\u00ecm gi\u1ea3i ph\u00e1p. M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng kh\u00f4ng bi\u1ebft v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf \u0111\u00e2u khi h\u1ecd s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 tr\u1ea3i nghi\u1ec7m l\u00e0m c\u00f4ng c\u1ee5.<\/p>\n