{"id":83832,"date":"2022-03-28T14:18:53","date_gmt":"2022-03-28T18:18:53","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/su-dong-cam-ban-do-dinh-nghia\/"},"modified":"2024-06-20T08:27:58","modified_gmt":"2024-06-20T12:27:58","slug":"su-dong-cam-ban-do-dinh-nghia","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/su-dong-cam-ban-do-dinh-nghia\/","title":{"rendered":"B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, v\u00ed d\u1ee5, \u01b0u \u0111i\u1ec3m v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;Conclusion&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_An_Empathy_Map\">B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m l\u00e0 g\u00ec?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_How_Is_an_Empathy_Map_Structured\">B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Why_Use_an_Empathy_Map\">T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Empathy_Map_Examples\">V\u00ed d\u1ee5 v\u1ec1 b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Empathy_Map_in_Design_Thinking\">B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m trong t\u01b0 duy thi\u1ebft k\u1ebf<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Empathy_Map_Advantages\">B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m \u01afu \u0111i\u1ec3m<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Building_an_Empathy_Map\">X\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Phan_ket_luan\">Ph\u1ea7n k\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><\/p>\n<p>\u0110\u1ec3 thi\u1ebft l\u1eadp s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1edbi h\u1ecd. T\u1ea1o s\u1ef1 \u0111\u1ed3ng c\u1ea3m \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thi\u1ebft l\u1eadp tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c v\u00e0 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00e3 nh\u1eafm \u0111\u1ebfn. B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i \u0111\u1ed3ng c\u1ea3m v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Tuy nhi\u00ean, vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ef1 \u0111\u1ed3ng c\u1ea3m kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng di\u1ec5n ra m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 \u0111\u1ec3 trau d\u1ed3i n\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd x\u00e1c \u0111\u1ecbnh b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m, n\u00f3i v\u1ec1 c\u00e1ch n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb trong vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng c\u00e1ch ti\u1ebfp c\u1eadn chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u1ed3ng c\u1ea3m cho ng\u01b0\u1eddi d\u00f9ng c\u0169ng nh\u01b0 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c tri\u1ec3n khai b\u1ea3n \u0111\u1ed3 \u0111\u00f3.<\/p>\n<\/p>\n<p>B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m r\u1ea5t t\u1ed1t cho vi\u1ec7c t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c nh\u00f3m s\u00e1ng t\u1ea1o trong v\u0103n ph\u00f2ng v\u00e0 gi\u00fap \u0111\u01b0a c\u1ea3 nh\u00f3m \u0111\u1ebfn v\u1edbi nh\u1eefng \u00fd ki\u1ebfn \u200b\u200bt\u1eadp th\u1ec3 li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/p>\n<\/p>\n<h2 id=\"toc_What_is_An_Empathy_Map\" class=\"wp-block-heading\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m l\u00e0 g\u00ec?<\/h2>\n<\/p>\n<p>B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m, m\u1ed9t c\u00f4ng c\u1ee5 v\u00f4 gi\u00e1 do Dave Gray ti\u00ean phong, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t m\u1eabu tr\u1ef1c quan h\u00f3a n\u0103ng \u0111\u1ed9ng, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111i s\u00e2u v\u00e0o s\u1ef1 ph\u1ee9c t\u1ea1p trong h\u00e0nh vi v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1ec1 b\u1ea3n ch\u1ea5t, nh\u1eefng b\u1ea3n \u0111\u1ed3 n\u00e0y kh\u00f4ng ch\u1ec9 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n ch\u1ec9 ra con \u0111\u01b0\u1eddng \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00fac \u0111\u1ea9y giao ti\u1ebfp hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Cho d\u00f9 \u0111\u1ecbnh h\u00ecnh l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn, tinh ch\u1ec9nh tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng hay m\u00e0i gi\u0169a th\u00f4ng \u0111i\u1ec7p, m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m l\u00e0 h\u00ecnh dung c\u00e1c t\u01b0\u01a1ng t\u00e1c qua l\u0103ng k\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n c\u1ea3i thi\u1ec7n t\u1eeb quan \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a h\u1ecd.<\/p>\n<p>M\u1eabu s\u00e1ng t\u1ea1o n\u00e0y, s\u1ea3n ph\u1ea9m tr\u00ed tu\u1ec7 c\u1ee7a Dave Gray, n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t ch\u1ea5t x\u00fac t\u00e1c m\u1ea1nh m\u1ebd cho s\u1ef1 \u0111o\u00e0n k\u1ebft trong nh\u00f3m, cho ph\u00e9p h\u1ecd c\u00f9ng nhau gi\u1ea3i quy\u1ebft nh\u1eefng m\u1ed1i quan t\u00e2m c\u1ed1t l\u00f5i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed3ng th\u1eddi ghi l\u1ea1i nh\u1eefng n\u1ed7i th\u1ea5t v\u1ecdng c\u1ee7a h\u1ecd. Qu\u00e1 tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m y\u1ebfu m\u00e0 c\u00f2n h\u01b0\u1edbng d\u1eabn vi\u1ec7c t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>\u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng sau nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng ban \u0111\u1ea7u, b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c h\u00ecnh dung c\u00e1c \u0111i\u1ec3m kh\u00f3 kh\u0103n do ng\u01b0\u1eddi d\u00f9ng cung c\u1ea5p v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u1ea3i ti\u1ebfn. B\u01b0\u1edbc quan tr\u1ecdng n\u00e0y cho ph\u00e9p c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 nh\u00f3m ti\u1ebfp th\u1ecb t\u1eadn d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, n\u00e2ng cao chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd. Ngo\u00e0i ph\u00e2n t\u00edch d\u1eef li\u1ec7u, b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ti\u1ebft l\u1ed9 nh\u1eefng kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng v\u00e0 hi\u1ec3u nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, h\u01b0\u1edbng d\u1eabn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng t\u1edbi nh\u1eefng c\u1ea3i ti\u1ebfn c\u00f3 \u00fd ngh\u0129a.<\/p>\n<p>V\u1ec1 b\u1ea3n ch\u1ea5t, b\u1eb1ng c\u00e1ch khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ed9ng t\u00e1c c\u1ee7a b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng s\u1ef1 ph\u1ee9c t\u1ea1p trong nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y giao ti\u1ebfp minh b\u1ea1ch gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m v\u00e0 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang s\u00e2u s\u1eafc v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n<\/p>\n<h2 id=\"toc_How_Is_an_Empathy_Map_Structured\" class=\"wp-block-heading\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<\/p>\n<p>V\u1ec1 c\u01a1 b\u1ea3n, b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m \u0111\u01b0\u1ee3c chia th\u00e0nh b\u1ed1n g\u00f3c ph\u1ea7n t\u01b0 ch\u00ednh v\u00e0 c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m. C\u00e1c g\u00f3c ph\u1ea7n t\u01b0 n\u00e0y t\u1eadp trung v\u00e0o m\u1ed9t s\u1ed1 c\u00e1ch ch\u00ednh m\u00e0 ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0a ra b\u1ea5t k\u1ef3 ph\u1ea3n h\u1ed3i n\u00e0o. B\u1ed1n g\u00f3c ph\u1ea7n t\u01b0 n\u00e0y l\u00e0:<\/p>\n<\/p>\n<ul class=\"wp-block-list\">\n<li>N\u00f3i<\/li>\n<li>Suy ngh\u0129 ho\u1eb7c nh\u1eadn th\u1ee9c<\/li>\n<li>c\u1ea3m nh\u1eadn<\/li>\n<li>L\u00e0m<\/li>\n<\/ul>\n<p>B\u1ed1n g\u00f3c ph\u1ea7n t\u01b0 n\u00e0y n\u00eau b\u1eadt c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch h\u1ecd truy\u1ec1n \u0111\u1ea1t ni\u1ec1m vui\/th\u1ea5t v\u1ecdng m\u1ed9t c\u00e1ch kh\u00e1c nhau. V\u00ed d\u1ee5, s\u1ef1 th\u1ea5t v\u1ecdng c\u1ee7a h\u1ecd v\u1ec1 m\u1ed9t \u0111i\u1ec3m \u0111au c\u00f3 th\u1ec3 kh\u00f4ng th\u1ec3 n\u00f3i th\u00e0nh l\u1eddi nh\u01b0ng n\u00f3 s\u1ebd thay \u0111\u1ed5i h\u00e0nh \u0111\u1ed9ng trong t\u01b0\u01a1ng lai c\u1ee7a h\u1ecd. S\u1ef1 ph\u00e2n \u0111\u00f4i n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m v\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan ch\u00ednh x\u00e1c v\u1ec1 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ed1n g\u00f3c ph\u1ea7n t\u01b0 n\u00e0y trong b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n.<\/p>\n<ul>\n<li><b>Says or Speaks: <\/b>This section is all about what a user says about your product; it can include any queries and remarks that users have about the product. It can consist of interviews, reviews, feedback, and statements. This feedback can be received both from the user directly or from their peers.<\/li>\n<li><strong><b>Suy ngh\u0129 ho\u1eb7c Nh\u1eadn th\u1ee9c:<\/b><\/strong> G\u00f3c ph\u1ea7n t\u01b0 Suy ngh\u0129 &amp; Nh\u1eadn th\u1ee9c n\u00f3i v\u1ec1 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng c\u1ea3m nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Ph\u1ea7n n\u00e0y t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec1u ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u01b0\u1eddng xuy\u00ean n\u00f3i \u0111\u1ebfn nh\u01b0ng n\u00f3 li\u00ean quan \u0111\u1ebfn c\u00e1ch h\u1ecd ngh\u0129 v\u1ec1 m\u1ed9t tr\u1ea3i nghi\u1ec7m. C\u00f3 th\u1ec3 kh\u00f3 ph\u00e1t hi\u1ec7n ra c\u00e1ch ng\u01b0\u1eddi d\u00f9ng ngh\u0129 v\u1ec1 m\u1ed9t tr\u1ea3i nghi\u1ec7m nh\u1ea5t \u0111\u1ecbnh, v\u00ec v\u1eady, trong b\u01b0\u1edbc n\u00e0y, c\u00e1c nh\u00f3m th\u01b0\u1eddng s\u1eed d\u1ee5ng ph\u00e2n t\u00edch \u0111\u1ecbnh t\u00ednh \u0111\u1ec3 hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng \u0111ang ngh\u0129 g\u00ec.<\/li>\n<li><b>Feels: <\/b>This section is also based on non-tangible factors of a user&#8217;s experience and focuses mainly on how they feel. It considers how they naturally feel towards your product and how their feelings change given certain stimuli or steps in the journey. This section is all about the customer&#8217;s emotional state and how that affects their perception of your brand.<\/li>\n<li><strong><b>C\u00f3:<\/b><\/strong> Ph\u1ea7n n\u00e0y d\u00e0nh ri\u00eang cho c\u00e1c h\u00e0nh \u0111\u1ed9ng v\u1eadt l\u00fd m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. H\u1ecd th\u1ef1c hi\u1ec7n nh\u1eefng b\u01b0\u1edbc c\u1ee5 th\u1ec3 n\u00e0o v\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng c\u1ea3m x\u00fac c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n<p>Ph\u1ea7n n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n v\u00ec b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng h\u00e0nh \u0111\u1ed9ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang th\u1ef1c hi\u1ec7n. \u0110i\u1ec3m quan tr\u1ecdng l\u00e0 theo d\u00f5i nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y theo t\u01b0 duy \u0111\u1eb1ng sau c\u00e1c quy\u1ebft \u0111\u1ecbnh.<\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'20 Brainstorming Templates for Online Whiteboards '}\" data-sheets-userformat=\"{'2':6273,'3':{'1':0,'3':1},'10':2,'14':{'1':3,'3':1},'15':'Arial'}\"><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/su-dong-cam-ban-do-loi-ich\/\">8 l\u1ee3i \u00edch quan tr\u1ecdng c\u1ee7a B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m cho nh\u00f3m c\u1ee7a b\u1ea1n<\/a><\/b><\/strong><\/span><\/p>\n<\/p>\n<h2 id=\"toc_Why_Use_an_Empathy_Map\" class=\"wp-block-heading\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m?<\/h2>\n<\/p>\n<p>B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh. Ch\u00fang gi\u00fap tr\u00edch xu\u1ea5t d\u1eef li\u1ec7u li\u00ean quan theo c\u00e1ch c\u00f3 t\u1ed5 ch\u1ee9c h\u01a1n \u0111\u1ec3 gi\u00fap cung c\u1ea5p gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 suy ra nh\u1eefng vi\u1ec7c c\u1ea7n l\u00e0m \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/p>\n<p>Khi t\u00ecm ra nh\u1eefng gi\u1ea3i ph\u00e1p n\u00e0y, b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng giao ti\u1ebfp trong nh\u00f3m v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin t\u1eeb trong ra ngo\u00e0i. T\u00edch h\u1ee3p c\u1ed9ng t\u00e1c v\u00e0o c\u00e1c b\u00e0i t\u1eadp n\u00e0y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 li\u00ean k\u1ebft nh\u00f3m v\u00e0 t\u1ea1o ra c\u00e1c m\u1ee5c ti\u00eau l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m.<\/p>\n<\/p>\n<p>B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m c\u0169ng gi\u00fap cung c\u1ea5p cho c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u00e1c nhi\u1ec7m v\u1ee5 c\u00f3 t\u1ed5 ch\u1ee9c v\u00e0 minh b\u1ea1ch \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p \u0111\u1ea7y \u0111\u1ee7 v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a d\u1ef1 \u00e1n.<\/p>\n<h2 id=\"toc_Empathy_Map_Examples\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">V\u00ed d\u1ee5 v\u1ec1 b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m<\/h2>\n<p>B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd trong l\u0129nh v\u1ef1c t\u01b0 duy thi\u1ebft k\u1ebf v\u00e0 thi\u1ebft k\u1ebf l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m, mang \u0111\u1ebfn h\u00e0nh tr\u00ecnh tr\u1ef1c quan v\u1ec1 suy ngh\u0129, c\u1ea3m x\u00fac, h\u00e0nh \u0111\u1ed9ng v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. N\u00e2ng cao hi\u1ec3u bi\u1ebft c\u1ee7a b\u1ea1n v\u1ec1 kh\u00e1i ni\u1ec7m thi\u1ebft y\u1ebfu n\u00e0y b\u1eb1ng c\u00e1c v\u00ed d\u1ee5 v\u1ec1 b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m to\u00e0n di\u1ec7n c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n<p>B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m bao g\u1ed3m m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ea7n ch\u00ednh, m\u1ed7i th\u00e0nh ph\u1ea7n cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc ri\u00eang:<\/p>\n<ul>\n<li><b>Ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng:<\/b> B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. G\u1eb7p Sarah, m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda 28 tu\u1ed5i. T\u00ednh c\u00e1ch chi ti\u1ebft n\u00e0y t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n.<\/li>\n<\/ul>\n<ul>\n<li><b>N\u00f3i:<\/b> \u0110i s\u00e2u v\u00e0o bi\u1ec3u hi\u1ec7n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Kh\u00e1m ph\u00e1 nh\u1eefng c\u00e2u nh\u01b0 &#8220;T\u00f4i hy v\u1ecdng ph\u1ea7n m\u1ec1m thi\u1ebft k\u1ebf n\u00e0y c\u00f3 t\u00ednh tr\u1ef1c quan cao h\u01a1n&#8221; v\u00e0 thu \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n<ul>\n<li><b>Suy ngh\u0129:<\/b> Kh\u00e1m ph\u00e1 suy ngh\u0129 v\u00e0 m\u1ed1i quan t\u00e2m b\u00ean trong c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ef1 l\u1ea1c quan v\u1ec1 c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt ph\u1ea7n m\u1ec1m v\u00e0 lo l\u1eafng v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1eddi h\u1ea1n.<\/li>\n<\/ul>\n<ul>\n<li><b>C\u1ea3m nh\u1eadn:<\/b> Hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ed1i c\u1ea3nh c\u1ea3m x\u00fac, t\u1eeb th\u1ea5t v\u1ecdng \u0111\u1ebfn quy\u1ebft t\u00e2m, cung c\u1ea5p c\u00e1i nh\u00ecn s\u1eafc th\u00e1i v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n<ul>\n<li><b>C\u00f3:<\/b> Ki\u1ec3m tra c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u00f3 th\u1ec3 x\u1ea3y ra c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u1eeb vi\u1ec7c \u0111\u1ea7u t\u01b0 th\u00eam th\u1eddi gian v\u00e0o vi\u1ec7c t\u00ecm hi\u1ec3u c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi \u0111\u1ebfn t\u00ecm ki\u1ebfm s\u1ef1 c\u1ed9ng t\u00e1c v\u00e0 c\u1eadp nh\u1eadt ph\u1ea7n m\u1ec1m th\u01b0\u1eddng xuy\u00ean.<\/li>\n<\/ul>\n<ul>\n<li><b>Xem:<\/b> Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, bao g\u1ed3m c\u00e1c \u0111\u1ed3ng nghi\u1ec7p s\u1eed d\u1ee5ng nhi\u1ec1u ph\u1ea7n m\u1ec1m thi\u1ebft k\u1ebf kh\u00e1c nhau, h\u01b0\u1edbng d\u1eabn tr\u1ef1c tuy\u1ebfn v\u00e0 ti\u1ebfp x\u00fac v\u1edbi c\u00e1c xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh.<\/li>\n<\/ul>\n<ul>\n<li><b>Nghe th\u1ea5y:<\/b> Hi\u1ec3u nh\u1eefng \u1ea3nh h\u01b0\u1edfng b\u00ean ngo\u00e0i b\u1eb1ng c\u00e1ch kh\u00e1m ph\u00e1 nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng nghe \u0111\u01b0\u1ee3c, c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng l\u1eddi ph\u00e0n n\u00e0n v\u1ec1 nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a ph\u1ea7n m\u1ec1m thi\u1ebft k\u1ebf ho\u1eb7c nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n<ul>\n<li><b>\u0110i\u1ec3m y\u1ebfu:<\/b> T\u00f3m t\u1eaft c\u00e1c th\u00e1ch th\u1ee9c, t\u1eeb kh\u00f3 kh\u0103n v\u1edbi ph\u1ea7n m\u1ec1m ph\u1ee9c t\u1ea1p \u0111\u1ebfn lo ng\u1ea1i v\u1ec1 s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 th\u1eddi h\u1ea1n.<\/li>\n<\/ul>\n<ul>\n<li><b>L\u1ee3i \u00edch:<\/b> H\u00ecnh dung ra m\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, bao g\u1ed3m mong mu\u1ed1n v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 thi\u1ebft k\u1ebf th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng, c\u1ed9ng t\u00e1c hi\u1ec7u qu\u1ea3 v\u00e0 s\u1ef1 c\u00f4ng nh\u1eadn chuy\u00ean nghi\u1ec7p.<br \/>T\u1ea1i sao v\u00ed d\u1ee5 c\u1ee7a ch\u00fang t\u00f4i l\u1ea1i quan tr\u1ecdng<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m nh\u01b0 b\u1ea3n \u0111\u1ed3 \u0111\u00e3 n\u00eau \u1edf tr\u00ean, nh\u00f3m thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n ph\u1ea9m s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 nhu c\u1ea7u v\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. S\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n n\u00e0y s\u1ebd d\u1eabn \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 th\u1ef1c s\u1ef1 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<p>Kh\u00e1m ph\u00e1 c\u00e1c s\u1eafc th\u00e1i c\u1ee7a b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m b\u1eb1ng c\u00e1c v\u00ed d\u1ee5 minh h\u1ecda c\u1ee7a ch\u00fang t\u00f4i v\u00e0 h\u1ed7 tr\u1ee3 nh\u00f3m c\u1ee7a b\u1ea1n t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p th\u1ef1c s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<\/p>\n<h2 id=\"toc_Empathy_Map_in_Design_Thinking\" class=\"wp-block-heading\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m trong t\u01b0 duy thi\u1ebft k\u1ebf<\/h2>\n<\/p>\n<p>C\u00f3 n\u0103m giai \u0111o\u1ea1n c\u1ee7a t\u01b0 duy thi\u1ebft k\u1ebf m\u00e0 b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m c\u00f3 th\u1ec3 ph\u00e1t huy t\u00e1c d\u1ee5ng: \u0111\u1ed3ng c\u1ea3m, x\u00e1c \u0111\u1ecbnh, l\u00ean \u00fd t\u01b0\u1edfng, t\u1ea1o nguy\u00ean m\u1eabu v\u00e0 th\u1eed nghi\u1ec7m. Khi t\u1ea1o b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m, tr\u01b0\u1edbc ti\u00ean b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh c\u1ee7a m\u00ecnh t\u1eeb giai \u0111o\u1ea1n \u0111\u1ed3ng c\u1ea3m v\u00e0 \u0111\u01b0a t\u1ea5t c\u1ea3 c\u00e1c nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n v\u00e0o \u0111\u00f3. Giai \u0111o\u1ea1n n\u00e0y ch\u1ee7 y\u1ebfu l\u00e0 l\u00fac b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m c\u00f3 th\u1ec3 ph\u00e1t huy t\u00e1c d\u1ee5ng.<\/p>\n<\/p>\n<p>Sau khi nghi\u00ean c\u1ee9u ho\u00e0n t\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn xa h\u01a1n t\u1edbi vi\u1ec7c bi\u00ean so\u1ea1n v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh. D\u1eef li\u1ec7u c\u00f3 th\u1ec3 t\u1eeb c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n, \u0111\u00e1nh gi\u00e1, ph\u1ea3n h\u1ed3i, ph\u1ea3n h\u1ed3i ho\u1eb7c kh\u1ea3o s\u00e1t. Sau \u0111\u00f3 \u0111\u00ednh k\u00e8m t\u1eebng ph\u1ea7n v\u00e0o m\u1ed9t ph\u1ea7n ho\u1eb7c g\u00f3c ph\u1ea7n t\u01b0 kh\u00e1c nhau m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3. Th\u00f4ng qua qu\u00e1 tr\u00ecnh n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 h\u00ecnh dung m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 c\u00e1ch t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng t\u01b0 duy thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 cho nh\u00f3m c\u1ee7a b\u1ea1n.<\/p>\n<h2 id=\"toc_Empathy_Map_Advantages\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m \u01afu \u0111i\u1ec3m<\/h2>\n<\/p>\n<p>C\u00f3 nhi\u1ec1u l\u1ee3i \u00edch li\u00ean quan \u0111\u1ebfn b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng ch\u00fang h\u00e0ng ng\u00e0y trong vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Nh\u1eefng \u01b0u \u0111i\u1ec3m c\u01a1 b\u1ea3n c\u1ee7a b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m n\u00e0y gi\u00fap c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng v\u00e0 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng.<\/p>\n<\/p>\n<p><b>1. \u0110\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n:<\/b> M\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m d\u1ef1a tr\u00ean t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u00fang trong vi\u1ec7c cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft cho \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau. B\u1ea1n s\u1ebd nhanh ch\u00f3ng nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nhu c\u1ea7u v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 nh\u1eefng g\u00ec b\u1ea1n ph\u1ea3i l\u00e0m \u0111\u1ec3 l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh n\u1ed5i b\u1eadt. \u0110i\u1ec1u n\u00e0y cung c\u1ea5p c\u1ea3 th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 thu h\u1eb9p s\u1ef1 t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n.<\/p>\n<\/p>\n<\/p>\n<p><b>2. Chi ph\u00ed \u1ea3nh h\u01b0\u1edfng: <\/b>Ai l\u1ea1i kh\u00f4ng mu\u1ed1n m\u1ed9t gi\u1ea3i ph\u00e1p ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00f3 d\u1eef li\u1ec7u ch\u00ednh x\u00e1c v\u1ec1 h\u1ecd?. Th\u00f4ng th\u01b0\u1eddng c\u00e1c doanh nghi\u1ec7p l\u1edbn ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 theo k\u1ecbp chi ph\u00ed c\u1ee7a h\u1ecd v\u00e0 b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng ph\u1ea3i t\u1ed1n nhi\u1ec1u ti\u1ec1n. B\u1ea3n \u0111\u1ed3 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u1ef1c tuy\u1ebfn d\u1ec5 d\u00e0ng v\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng c\u1ed9ng t\u00e1c cho nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n<\/p>\n<\/p>\n<p><b>3. T\u00f9y ch\u1ecdn t\u00f9y ch\u1ec9nh:<\/b> B\u1ea1n s\u1ebd mu\u1ed1n bao g\u1ed3m nhi\u1ec1u t\u00f9y ch\u1ecdn t\u00f9y ch\u1ec9nh khi b\u1ea1n hi\u1ec3u kh\u00e1ch h\u00e0ng mong mu\u1ed1n g\u00ec t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 n\u00e2ng cao s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 th\u00eam c\u00e1c t\u00f9y ch\u1ecdn t\u00f9y ch\u1ec9nh sau khi s\u1eafp x\u1ebfp ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<\/p>\n<\/p>\n<p><b>4. X\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng:<\/b> M\u1ee5c ti\u00eau \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m l\u00e0 xem nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng \u0111ang tr\u1ea3i qua v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3. V\u1edbi b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c \u0111i\u1ec1u ki\u1ec7n hi\u1ec7n t\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<\/p>\n<\/p>\n<p>B\u1ea1n s\u1ebd c\u00f3 th\u1ec3 bi\u1ebft ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh \u0111ang tr\u1ea3i qua \u0111i\u1ec1u g\u00ec, suy ngh\u0129 v\u00e0 c\u1ea3m x\u00fac c\u1ee7a h\u1ecd, \u0111\u1ed3ng th\u1eddi \u0111i\u1ec1u \u0111\u00f3 s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t b\u1ee9c tranh l\u00fd t\u01b0\u1edfng \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ti\u1ebfp theo c\u1ee7a m\u00ecnh.<\/p>\n<\/p>\n<p><b>5. Ph\u00e2n t\u00edch h\u1ed3 s\u01a1:<\/b> Ph\u00e2n t\u00edch h\u1ed3 s\u01a1 l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nhi\u1ec1u c\u00f4ng ty khi tr\u00edch xu\u1ea5t d\u1eef li\u1ec7u \u0111\u1ec3 nghi\u00ean c\u1ee9u ho\u1eb7c tung ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi. V\u1edbi b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m, b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0m t\u1ea5t c\u1ea3 c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n trong vi\u1ec7c thu th\u1eadp c\u00e1c m\u1eabu d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau v\u00e0 k\u1ebft lu\u1eadn d\u1eef li\u1ec7u \u0111\u00f3 ph\u00f9 h\u1ee3p v\u1edbi gi\u1ea3 \u0111\u1ecbnh c\u1ee7a b\u1ea1n.<\/p>\n<\/p>\n<\/p>\n<p>B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m gi\u00fap b\u1ea1n hi\u1ec3u c\u00e1c chi ti\u1ebft nh\u1ecf trong ph\u00e2n t\u00edch h\u1ed3 s\u01a1 v\u00e0 cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn chi ti\u1ebft v\u1ec1 nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang tr\u1ea3i qua.<\/p>\n<\/p>\n<p><b>6. Kh\u00f4ng th\u00edch r\u1ee7i ro:<\/b> V\u1edbi b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn ra r\u1ee7i ro c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd ph\u00f9 h\u1ee3p \u0111\u1ec3 s\u1edbm ch\u1ed1ng l\u1ea1i nh\u1eefng r\u1ee7i ro \u0111\u00f3. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u0169ng c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n th\u00f4ng qua nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n h\u00e0i l\u00f2ng b\u1ea5t k\u1ec3 h\u1ed3 s\u01a1 c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<\/p>\n<h2 id=\"toc_Building_an_Empathy_Map\" class=\"wp-block-heading\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">X\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m<\/h2>\n<\/p>\n<p>Khi hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i bi\u1ebft ch\u00fang \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u01b0 th\u1ebf n\u00e0o. T\u00ecm hi\u1ec3u quy tr\u00ecnh t\u1eebng b\u01b0\u1edbc n\u00e0y n\u00eau b\u1eadt c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m v\u00e0 r\u1ea5t h\u1eefu \u00edch khi s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 n\u00e0y v\u1edbi nh\u00f3m c\u1ee7a b\u1ea1n.<\/p>\n<\/p>\n<p>\u0110\u00e2y l\u00e0 l\u1eddi gi\u1ea3i th\u00edch ng\u1eafn g\u1ecdn v\u00e0 d\u1ec5 hi\u1ec3u c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1i,<\/p>\n<\/p>\n<p><b>1. Thi\u1ebft l\u1eadp tr\u1ecdng t\u00e2m v\u00e0 m\u1ee5c ti\u00eau<\/b><\/p>\n<\/p>\n<p>Thi\u1ebft l\u1eadp tr\u1ecdng t\u00e2m v\u00e0 m\u1ee5c ti\u00eau l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m c\u1ee7a b\u1ea1n. Tr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch ho\u1eb7c m\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c t\u1ea1o b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 m\u1ee5c \u0111\u00edch hay m\u1ee5c ti\u00eau n\u00e0o, b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m s\u1ebd kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 \u1ea3nh h\u01b0\u1edfng n\u00e0o \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 n\u00f3 s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u00e0i t\u1eadp hi\u1ec7u qu\u1ea3 cho nh\u00f3m c\u1ee7a b\u1ea1n.<\/p>\n<\/p>\n<p>Th\u1ee9 hai, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn t\u1eadp trung. N\u1ebfu kh\u00f4ng c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn t\u1eadp trung, b\u1ea1n s\u1ebd b\u1ecf l\u1ee1 r\u1ea5t nhi\u1ec1u ph\u1ea7n c\u1ee7a b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m v\u00e0 s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 sai l\u1ec7ch. C\u1ed1 g\u1eafng x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng trong b\u1ea3n \u0111\u1ed3 c\u1ee7a b\u1ea1n v\u00e0 sau \u0111\u00f3 ti\u1ebfp t\u1ee5c. Hi\u1ec3u nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u00e0 c\u00e1c giai \u0111o\u1ea1n h\u1ecd \u0111\u00e3 tr\u1ea3i qua \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin.<\/p>\n<\/p>\n<p><b>2. Ki\u1ec3m tra tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng <\/b><\/p>\n<\/p>\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc th\u1ee9 hai \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m. Trong b\u01b0\u1edbc n\u00e0y, b\u1ea1n s\u1ebd ph\u1ea3i ph\u00e2n t\u00edch v\u00e0 ki\u1ec3m tra tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng nh\u01b0 c\u00e1ch h\u1ecd ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c nhi\u1ec7m v\u1ee5 kh\u00e1c nhau ho\u1eb7c c\u00e1c giai \u0111o\u1ea1n t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau. Trong ph\u1ea7n n\u00e0y, b\u1ea1n c\u1ea7n \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 xem x\u00e9t tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd trong m\u1ed9t t\u00ecnh hu\u1ed1ng nh\u1ea5t \u0111\u1ecbnh c\u0169ng nh\u01b0 c\u1ea3m nh\u1eadn c\u1ee7a h\u1ecd \u1edf m\u1ed9t th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<\/p>\n<p>B\u1ea1n ph\u1ea3i ph\u00e2n t\u00edch nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang nh\u00ecn th\u1ea5y, quan s\u00e1t ho\u1eb7c ph\u00e2n t\u00edch v\u00e0 l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u1ef1. \u0110i\u1ec1u n\u00e0y s\u1ebd bao g\u1ed3m m\u1ecdi th\u1ee9 \u0111ang di\u1ec5n ra xung quanh h\u1ecd, bao g\u1ed3m con ng\u01b0\u1eddi, m\u00f4i tr\u01b0\u1eddng v\u00e0 \u0111\u1ecba \u0111i\u1ec3m. H\u01a1n n\u1eefa, ph\u1ea7n n\u00e0y t\u1eadp trung v\u00e0o t\u1ea5t c\u1ea3 nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1c nhau m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 c\u00f3. M\u1ed7i giai \u0111o\u1ea1n s\u1ebd g\u1ee3i l\u00ean m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1c nhau v\u00e0 b\u1ea1n ph\u1ea3i ghi nh\u1edb t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y.<\/p>\n<\/p>\n<p><b>3. Hi\u1ec3u T\u00e2m<\/b><\/p>\n<\/p>\n<p>\u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n ph\u1ea3i ph\u00e2n t\u00edch xem ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang ngh\u0129 g\u00ec khi t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. T\u1eadp trung v\u00e0o c\u00e1c c\u00e1ch \u0111\u1ec3 kh\u00e1m ph\u00e1 suy ngh\u0129 c\u1ee7a h\u1ecd v\u00e0 c\u1ed1 g\u1eafng tr\u00edch xu\u1ea5t th\u00f4ng tin c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n k\u1ebft n\u1ed1i v\u1edbi h\u1ecd.<\/p>\n<\/p>\n<p>S\u1ebd m\u1ea5t th\u1eddi gian \u0111\u1ec3 b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh, suy ngh\u0129, nh\u1eadn th\u1ee9c v\u00e0 c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1 ki\u1ebfn \u200b\u200bv\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 s\u1eed d\u1ee5ng c\u1ea3m x\u00fac c\u1ee7a h\u1ecd \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c quy\u1ebft \u0111\u1ecbnh n\u00e0y.<\/p>\n<\/p>\n<p>\u1ede giai \u0111o\u1ea1n cu\u1ed1i, b\u1ea1n c\u0169ng ph\u1ea3i xem ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c l\u1ee3i g\u00ec v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd. N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n h\u00f3a th\u00e0nh nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eefng \u0111i\u1ec3m ho\u1eb7c giai \u0111o\u1ea1n khi\u1ebfn h\u1ecd th\u1ea5t v\u1ecdng. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 tr\u1edf ng\u1ea1i trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n<\/p>\n<p><b>4. T\u00f3m t\u1eaft <\/b><\/p>\n<\/p>\n<p>B\u01b0\u1edbc cu\u1ed1i c\u00f9ng \u0111\u00f2i h\u1ecfi ph\u1ea3i t\u00f3m t\u1eaft d\u1eef li\u1ec7u v\u00e0 s\u1eafp x\u1ebfp c\u1ea9n th\u1eadn d\u1eef li\u1ec7u \u0111\u00f3 v\u00e0o c\u00e1c g\u00f3c ph\u1ea7n t\u01b0 c\u00f3 li\u00ean quan. Gi\u1edd \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb suy ngh\u0129 c\u1ee7a m\u00ecnh v\u1edbi nh\u00f3m c\u1ee7a m\u00ecnh v\u00e0 c\u00f3 th\u1ec3 thu th\u1eadp \u00fd ki\u1ebfn \u200b\u200b\u200b\u200bc\u1ee7a h\u1ecd \u1edf c\u00e1c giai \u0111o\u1ea1n nh\u1ea5t \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m.<\/p>\n<\/p>\n<p>Trong giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n s\u1ebd ph\u1ea3i cung c\u1ea5p cho nh\u00f3m c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ee7 kh\u00f4ng gian \u0111\u1ec3 hi\u1ec3u to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1ch b\u1ea1n qu\u1ea3n l\u00fd d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u. C\u1ed1 g\u1eafng \u0111\u01b0a nh\u00f3m c\u1ee7a b\u1ea1n \u0111i theo c\u00e1ch ti\u1ebfp c\u1eadn h\u1ee3p t\u00e1c v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ea9n th\u1eadn c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd \u0111\u1ec3 b\u1ea1n tri\u1ec3n khai ch\u00fang trong c\u00e1c giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Experience Map Applications That Help Create Empathy For Your Users -'}\" data-sheets-userformat=\"{'2':6273,'3':{'1':0,'3':1},'10':2,'14':{'1':3,'3':1},'15':'Arial'}\"><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/ung-dung-ban-do-trai-nghiem\/\">Tr\u1ea3i nghi\u1ec7m \u1ee9ng d\u1ee5ng b\u1ea3n \u0111\u1ed3<\/a><\/b><\/strong><\/span><\/p>\n<\/p>\n<\/p>\n<\/p>\n<h2 class=\"wp-block-heading\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Ph\u1ea7n k\u1ebft lu\u1eadn<\/h2>\n<\/p>\n<p>B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea7n g\u00ec trong vi\u1ec7c t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m. B\u1ea1n s\u1ebd c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u00e0 \u0111\u00fang \u0111\u1eafn sau khi s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m v\u00e0 s\u1ebd c\u00f3 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u ch\u00ednh x\u00e1c v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n<\/p>\n<p>L\u1ea7n t\u1edbi khi b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a m\u00ecnh, h\u00e3y th\u1eed s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m tr\u00ean <a href=\"https:\/\/ideascale.com\/vi\/bang-trang-y-tuong\/\">B\u1ea3ng tr\u1eafng IdeaScale<\/a> \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n v\u00e0 ch\u00ednh x\u00e1c h\u01a1n.<\/p><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>vi\u1ec7c s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m c\u1ef1c k\u1ef3 h\u1eefu \u00edch khi t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 Fresco.<\/p>\n","protected":false},"author":72,"featured_media":83833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4619],"class_list":["post-83832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-paul-vanzandt-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, v\u00ed d\u1ee5, \u01b0u \u0111i\u1ec3m v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng<\/title>\n<meta name=\"description\" content=\"B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m, m\u1ed9t c\u00f4ng c\u1ee5 v\u00f4 gi\u00e1 do Dave Gray ti\u00ean phong, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t m\u1eabu tr\u1ef1c quan h\u00f3a n\u0103ng \u0111\u1ed9ng, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111i s\u00e2u v\u00e0o s\u1ef1 ph\u1ee9c t\u1ea1p trong h\u00e0nh vi v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c v\u00ed d\u1ee5, \u01b0u \u0111i\u1ec3m v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/vi\/viblog\/su-dong-cam-ban-do-dinh-nghia\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, v\u00ed d\u1ee5, \u01b0u \u0111i\u1ec3m v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng\" \/>\n<meta property=\"og:description\" content=\"B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m, m\u1ed9t c\u00f4ng c\u1ee5 v\u00f4 gi\u00e1 do Dave Gray ti\u00ean phong, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t m\u1eabu tr\u1ef1c quan h\u00f3a n\u0103ng \u0111\u1ed9ng, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111i s\u00e2u v\u00e0o s\u1ef1 ph\u1ee9c t\u1ea1p trong h\u00e0nh vi v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c v\u00ed d\u1ee5, \u01b0u \u0111i\u1ec3m v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideascale.com\/vi\/viblog\/su-dong-cam-ban-do-dinh-nghia\/\" \/>\n<meta property=\"og:site_name\" content=\"IdeaScale\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideascale\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-28T18:18:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-20T12:27:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideascale.com\/wp-content\/uploads\/2021\/09\/Empathy-Map.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"926\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Moinul Alam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ideascale\" \/>\n<meta name=\"twitter:site\" content=\"@ideascale\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moinul Alam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"29 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/su-dong-cam-ban-do-dinh-nghia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/su-dong-cam-ban-do-dinh-nghia\/\"},\"author\":{\"name\":\"Moinul Alam\",\"@id\":\"http:\/\/ideascale.com\/vi\/#\/schema\/person\/548a157b52ddaa368a8914d8e36b8373\"},\"headline\":\"B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, v\u00ed d\u1ee5, \u01b0u \u0111i\u1ec3m v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng\",\"datePublished\":\"2022-03-28T18:18:53+00:00\",\"dateModified\":\"2024-06-20T12:27:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/su-dong-cam-ban-do-dinh-nghia\/\"},\"wordCount\":5920,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/su-dong-cam-ban-do-dinh-nghia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2021\/09\/Empathy-Map.png\",\"articleSection\":[\"viblog\"],\"inLanguage\":\"vi-VN\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ideascale.com\/vi\/viblog\/su-dong-cam-ban-do-dinh-nghia\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/su-dong-cam-ban-do-dinh-nghia\/\",\"url\":\"https:\/\/ideascale.com\/vi\/viblog\/su-dong-cam-ban-do-dinh-nghia\/\",\"name\":\"B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, v\u00ed d\u1ee5, \u01b0u \u0111i\u1ec3m v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng\",\"isPartOf\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/su-dong-cam-ban-do-dinh-nghia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/su-dong-cam-ban-do-dinh-nghia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2021\/09\/Empathy-Map.png\",\"datePublished\":\"2022-03-28T18:18:53+00:00\",\"dateModified\":\"2024-06-20T12:27:58+00:00\",\"description\":\"B\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m, m\u1ed9t c\u00f4ng c\u1ee5 v\u00f4 gi\u00e1 do Dave Gray ti\u00ean phong, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t m\u1eabu tr\u1ef1c quan h\u00f3a n\u0103ng \u0111\u1ed9ng, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111i s\u00e2u v\u00e0o s\u1ef1 ph\u1ee9c t\u1ea1p trong h\u00e0nh vi v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. 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