{"id":83829,"date":"2022-03-29T14:57:56","date_gmt":"2022-03-29T18:57:56","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/dinh-nghia-ban-do-cau-chuyen\/"},"modified":"2024-06-19T06:47:23","modified_gmt":"2024-06-19T10:47:23","slug":"dinh-nghia-ban-do-cau-chuyen","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-ban-do-cau-chuyen\/","title":{"rendered":"B\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n l\u00e0 g\u00ec? Definition, Overview and How to Build One"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;Conclusion&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Story_Mapping\">B\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n l\u00e0 g\u00ec?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_History_of_Story_Mapping\">L\u1ecbch s\u1eed l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Why_Do_We_Use_Story_Mapping\">T\u1ea1i sao ch\u00fang ta s\u1eed d\u1ee5ng B\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_How_Does_Story_Mapping_Work\">B\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_When_Is_Story_Mapping_Applicable\">Khi n\u00e0o vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_How_To_Build_a_User_Story_Map\">C\u00e1ch x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Phan_ket_luan\">Ph\u1ea7n k\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p>H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u d\u1ef1a v\u00e0o nhi\u1ec1u c\u00f4ng c\u1ee5 t\u01b0 duy thi\u1ebft k\u1ebf \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch chuy\u00ean s\u00e2u v\u1ec1 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap tr\u1ef1c quan h\u00f3a quy tr\u00ecnh v\u00e0 thi\u1ebft l\u1eadp nh\u1eefng c\u00e1ch th\u1ee9c s\u00e1ng t\u1ea1o \u0111\u1ec3 gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t trong nh\u1eefng b\u00e0i t\u1eadp ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng l\u00e0 l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n.<\/p>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n bi\u1ebft ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec \u1edf h\u1ecd, n\u01a1i h\u1ecd t\u01b0\u01a1ng t\u00e1c trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00f3 di\u1ec5n ra t\u1ed1t \u0111\u1eb9p nh\u01b0 th\u1ebf n\u00e0o. B\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n gi\u00fap n\u00eau b\u1eadt suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. N\u00f3 c\u0169ng n\u00eau b\u1eadt nh\u1eefng \u0111i\u1ec3m m\u00e0 c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i l\u00e0m vi\u1ec7c nhi\u1ec1u h\u01a1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 x\u00e1c \u0111\u1ecbnh v\u00e0 n\u00eau b\u1eadt m\u1ed9t s\u1ed1 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai ch\u00fang v\u00e0o doanh nghi\u1ec7p c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch th\u00e0nh c\u00f4ng.<\/p>\n<h2 id=\"toc_What_is_Story_Mapping\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">B\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n l\u00e0 g\u00ec?<\/h2>\n<p>L\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh s\u1eafp x\u1ebfp c\u00e1c c\u00e2u chuy\u1ec7n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 hi\u1ec3u bi\u1ebft hi\u1ec7u qu\u1ea3 v\u00e0 to\u00e0n di\u1ec7n v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng li\u00ean quan \u0111\u1ebfn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3.<\/p>\n<p>Vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n chung \u0111\u1ec3 hi\u1ec3n th\u1ecb nhi\u1ec1u c\u00e2u chuy\u1ec7n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00f9ng m\u1ed9t b\u1ea3ng ho\u1eb7c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n h\u01a1n khi b\u1ea1n ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t c\u00e2u chuy\u1ec7n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>Tr\u00ecnh t\u1ef1 c\u00e1c b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n r\u1ea5t \u0111\u01a1n gi\u1ea3n; n\u00f3 t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u0169ng nh\u01b0 nh\u1eefng nhi\u1ec7m v\u1ee5 h\u1ecd th\u1ef1c hi\u1ec7n trong su\u1ed1t h\u00e0nh tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. Khi ho\u00e0n th\u00e0nh b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n, b\u1ea1n s\u1ebd hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 c\u0169ng nh\u01b0 c\u1ea3m x\u00fac v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n<p>C\u00f9ng v\u1edbi vi\u1ec7c ph\u00e2n t\u00edch c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi m\u1ed9t tr\u1ea3i nghi\u1ec7m nh\u1ea5t \u0111\u1ecbnh, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd. D\u1eef li\u1ec7u n\u00e0y sau \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y cho nh\u00f3m c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch n\u00f3 \u0111\u1ec3 x\u00e1c nh\u1eadn \u00fd ki\u1ebfn \u200b\u200bv\u1ec1 nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111\u01b0a ra \u00fd t\u01b0\u1edfng v\u1ec1 n\u01a1i c\u1ea7n gi\u1ea3i ph\u00e1p v\u00e0 ki\u1ec3m tra c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\n<h2 id=\"toc_History_of_Story_Mapping\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">L\u1ecbch s\u1eed l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n<\/h2>\n<p>Jeff Patton \u0111\u00e3 ph\u00e1t minh ra b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n trong cu\u1ed1n s\u00e1ch c\u1ee7a m\u00ecnh c\u00f3 t\u1ef1a \u0111\u1ec1 B\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng. Ngu\u1ed3n c\u1ea3m h\u1ee9ng \u0111\u1eb1ng sau cu\u1ed1n s\u00e1ch l\u00e0 t\u00ednh ch\u1ea5t ph\u1ee9c t\u1ea1p v\u00e0 m\u1ec7t m\u1ecfi c\u1ee7a c\u00e1c t\u00e0i li\u1ec7u li\u00ean quan \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 CX v\u00e0 nh\u1eefng di\u1ec5n gi\u1ea3i sai k\u00e9o d\u00e0i th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn nh\u1eefng quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m.<\/p>\n<p>N\u00f3 \u0111\u01b0\u1ee3c ph\u00e1t minh \u0111\u1ec3 x\u00f3a b\u1ecf kho\u1ea3ng c\u00e1ch trong giao ti\u1ebfp v\u00e0 t\u1ea1o ra m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng su\u1ed1t \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u00f3m hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 nhi\u1ec7m v\u1ee5 nh\u1ea5t \u0111\u1ecbnh. Sau \u0111\u00f3, k\u1ef9 thu\u1eadt n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 kh\u00e1m ph\u00e1 nh\u1eefng chi ti\u1ebft quan tr\u1ecdng v\u1ec1 nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng y\u00eau c\u1ea7u t\u1eeb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m.<\/p>\n<h2 id=\"toc_Why_Do_We_Use_Story_Mapping\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">T\u1ea1i sao ch\u00fang ta s\u1eed d\u1ee5ng B\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n?<\/h2>\n<p>L\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n c\u00f3 m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb trong nh\u00f3m thi\u1ebft k\u1ebf, qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u00e0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-trai-nghiem-khach-hang-la-gi\/\">tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a> . N\u00f3 cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 ho\u1eb7c m\u1ed9t b\u1ee9c tranh ho\u00e0n ch\u1ec9nh v\u1ec1 c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 c\u1ea3m gi\u00e1c c\u1ee7a h\u1ecd khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n<p>N\u00f3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i b\u1ecb doanh nghi\u1ec7p b\u1ecf l\u1ee1 \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n b\u01b0\u1edbc th\u00edch h\u1ee3p v\u00e0 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. N\u00f3 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng kho\u1ea3ng tr\u1ed1ng t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u00eda c\u00f4ng ty. L\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n gi\u00fap \u01b0u ti\u00ean c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ea7n thi\u1ebft t\u1ed1i thi\u1ec3u \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111\u1ed3ng th\u1eddi \u01b0u ti\u00ean t\u0103ng <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-trai-nghiem-khach-hang-la-gi\/\">tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> .<\/p>\n<h2 id=\"toc_How_Does_Story_Mapping_Work\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">B\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<p>B\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ed9t b\u1ed9 g\u1ed3m hai c\u1ea5p \u0111\u1ed9 kh\u00e1c nhau, ph\u1ee5 v\u00e0 ch\u00ednh. C\u00e1c b\u01b0\u1edbc ch\u00ednh \u0111\u00f2i h\u1ecfi ph\u1ea3i th\u00eam h\u1ea7u h\u1ebft c\u00e1c h\u00e0nh \u0111\u1ed9ng v\u00e0 c\u1ea3m x\u00fac \u1edf c\u1ea5p \u0111\u1ed9 l\u1edbn t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng, c\u00f2n c\u00e1c b\u01b0\u1edbc nh\u1ecf \u0111\u1ec1u l\u00e0 \u0111i\u1ec1n th\u00f4ng tin chi ti\u1ebft v\u00e0o c\u1ea3 hai b\u00ean. C\u1ea3 hai lo\u1ea1i nhi\u1ec7m v\u1ee5 \u0111\u1ec1u b\u1ed5 sung th\u00eam ch\u1ee9c n\u0103ng c\u1ee7a b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n. Nh\u1eefng b\u1ea3n \u0111\u1ed3 n\u00e0y gi\u00fap \u00edch cho c\u00e1c nh\u00f3m nh\u1edd kh\u1ea3 n\u0103ng h\u00ecnh dung h\u00e0nh tr\u00ecnh v\u00e0 tr\u00ecnh b\u00e0y h\u00e0nh tr\u00ecnh n\u00e0y t\u1eeb g\u00f3c nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>B\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o m\u1ed9t tr\u00ecnh t\u1ef1 kh\u00e1c cho c\u00e2u chuy\u1ec7n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a s\u1ef1 h\u00e0i l\u00f2ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd th\u00f4ng qua c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd v\u1edbi doanh nghi\u1ec7p. N\u00f3 th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean gi\u1ea3 \u0111\u1ecbnh c\u1ee7a nh\u00f3m v\u1ec1 nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra trong m\u1ed9t b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3 v\u00e0 tham chi\u1ebfu ch\u00e9o v\u1edbi ph\u1ea3n h\u1ed3i c\u1ee5 th\u1ec3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 nh\u1eefng g\u00ec x\u1ea3y ra.<\/p>\n<h2 id=\"toc_When_Is_Story_Mapping_Applicable\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Khi n\u00e0o vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng?<\/h2>\n<p>\u0110i\u1ec1u tuy\u1ec7t v\u1eddi nh\u1ea5t v\u1ec1 b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n l\u00e0 b\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau trong qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch s\u1ea3n ph\u1ea9m, \u0111\u00e1nh gi\u00e1 CX ho\u1eb7c nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng. L\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 tr\u1ef1c quan h\u00f3a h\u00e0nh tr\u00ecnh c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e2y l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 h\u1eefu \u00edch cho c\u00e1c nh\u00f3m trong nhi\u1ec1u t\u00ecnh hu\u1ed1ng kh\u00e1c nhau.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 mang l\u1ea1i cho b\u1ea1n l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u00f3 th\u1ec3 v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng t\u00e1c ti\u1ec1m n\u0103ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 v\u00e0 thi\u1ebft k\u1ebf l\u1ea1i chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc \u0111\u00f3.<\/p>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/loi-the-cua-ban-do-cau-chuyen\/\">6 \u01b0u \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n<\/a><\/b><\/p>\n<h2 id=\"toc_How_To_Build_a_User_Story_Map\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">C\u00e1ch x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng<\/h2>\n<p>T\u00f9y thu\u1ed9c v\u00e0o k\u1ecbch b\u1ea3n v\u00e0 nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n, b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n s\u1ebd lu\u00f4n tr\u00f4ng \u0111\u1ed9c \u0111\u00e1o so v\u1edbi nh\u1eefng b\u1ea3n \u0111\u1ed3 kh\u00e1c. Nh\u01b0 \u0111\u00e3 n\u00f3i, c\u00f3 m\u1ed9t s\u1ed1 b\u01b0\u1edbc quan tr\u1ecdng c\u1ea7n tu\u00e2n theo v\u00e0 c\u00e1c ph\u1ea7n c\u1ea7n \u0111\u01b0a v\u00e0o m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n \u0111\u1ec1u chia s\u1ebb. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><b>1. X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u<\/b><\/p>\n<p>\u0110\u1ec3 b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u v\u1ec1 phi\u00ean l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean kinh nghi\u1ec7m c\u1ee7a ch\u00ednh b\u1ea1n, m\u1ed9t s\u1ed1 nh\u1eadn x\u00e9t t\u1eeb kh\u00e1ch h\u00e0ng ho\u1eb7c k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u m\u00e0 b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n. K\u1ebf ho\u1ea1ch n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m nhi\u1ec1u nh\u00f3m m\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng ho\u1eb7c c\u00f3 th\u1ec3 ch\u1ec9 m\u1ed9t s\u1ed1 \u00edt \u0111\u01b0\u1ee3c ch\u1ecdn s\u1ebd x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, b\u1ea1n s\u1ebd ph\u1ea3i b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb c\u00e1c c\u00e2u chuy\u1ec7n kh\u00e1c nhau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng theo tr\u00ecnh t\u1ef1 v\u00e0 h\u1ecfi nh\u00f3m c\u1ee7a b\u1ea1n v\u1ec1 t\u1eebng c\u00e2u chuy\u1ec7n \u0111\u00f3.<\/p>\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><b>2. Thi\u1ebft l\u1eadp t\u00ednh c\u00e1ch ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n<\/b><\/p>\n<p>Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u1ec1 b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n, b\u1ea1n c\u1ea7n hi\u1ec3u t\u00ednh c\u00e1ch ng\u01b0\u1eddi d\u00f9ng m\u00e0 h\u00e0nh tr\u00ecnh \u0111\u01b0\u1ee3c m\u00f4 ph\u1ecfng theo. \u0110i\u1ec1u n\u00e0y s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n b\u1ea1n \u0111ang t\u1ea1o v\u00e0 li\u1ec7u n\u00f3 t\u1eadp trung v\u00e0o m\u1ed9t t\u00ednh c\u00e1ch ng\u01b0\u1eddi d\u00f9ng hay ch\u1ee9a nhi\u1ec1u t\u00ednh c\u00e1ch. N\u1ebfu b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c thi\u1ebft l\u1eadp t\u00ednh c\u00e1ch, h\u00e3y th\u1eed t\u1ea1o b\u1ea3n \u0111\u1ed3 t\u00ednh c\u00e1ch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n.<\/p>\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><b>3. Th\u1ef1c hi\u1ec7n nh\u1eefng b\u01b0\u1edbc ti\u1ebfn l\u1edbn<\/b><\/p>\n<p>Sau khi t\u00ednh c\u00e1ch c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng . B\u1ea1n s\u1ebd t\u1ef1 t\u1ea1o c\u00e1c b\u01b0\u1edbc trong quy tr\u00ecnh, c\u00e1c h\u00e0nh \u0111\u1ed9ng x\u1ea3y ra \u0111\u1ec3 k\u00edch ho\u1ea1t c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau v\u00e0 \u00fd ki\u1ebfn\/c\u1ea3m x\u00fac li\u00ean quan \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng c\u1ee7a ch\u00fang.<\/p>\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 kh\u00f4ng t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o c\u00e1c h\u00e0nh \u0111\u1ed9ng \u1edf \u0111\u00e2y m\u00e0 c\u00f2n bao g\u1ed3m c\u1ea3 \u0111\u1ed9ng c\u01a1 v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd ti\u1ebfn tri\u1ec3n trong h\u00e0nh tr\u00ecnh c\u1ee7a m\u00ecnh. \u0110\u1ed9ng c\u01a1 c\u1ee7a h\u1ecd s\u1ebd c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng \u0111\u1ed1i v\u1edbi h\u00e0nh \u0111\u1ed9ng v\u00e0 l\u00fd lu\u1eadn c\u1ee7a h\u1ecd.<\/p>\n<p>M\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng kh\u00e1c c\u1ea7n n\u00eau b\u1eadt trong qu\u00e1 tr\u00ecnh t\u1ea1o l\u00e0 l\u1eadp b\u1ea3n \u0111\u1ed3 gi\u1ea3 \u0111\u1ecbnh. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0a ra nh\u1eefng gi\u1ea3 \u0111\u1ecbnh \u0111\u1eb1ng sau h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 so s\u00e1nh ch\u00fang v\u1edbi \u0111\u1ed9ng c\u01a1 th\u1ef1c s\u1ef1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 nh\u1eefng kh\u00e1m ph\u00e1 v\u1ec1 s\u1ef1 \u0111\u1ed3ng c\u1ea3m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 quan \u0111i\u1ec3m c\u1ee7a h\u1ecd.<\/p>\n<p>Ph\u1ea7n n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3 y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt v\u00e0 con ng\u01b0\u1eddi \u0111\u00e3 thu h\u00fat t\u00ednh c\u00e1ch c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o n\u00ean kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c. Y\u00eau c\u1ea7u nh\u00f3m c\u1ee7a b\u1ea1n t\u00ecm ra nhi\u1ec1u c\u00e1ch h\u01a1n \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><b>4. Ph\u00e2n t\u00edch k\u1ebft qu\u1ea3<\/b><\/p>\n<p>B\u00e2y gi\u1edd b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n \u0111\u00e3 ho\u00e0n th\u00e0nh, b\u1ea1n ph\u1ea3i ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 v\u00e0 so s\u00e1nh ch\u00fang v\u1edbi c\u00e1c m\u1ee5c ti\u00eau t\u01b0\u01a1ng \u1ee9ng c\u1ee7a m\u00ecnh. Th\u1ea3o lu\u1eadn v\u1edbi nh\u00f3m c\u1ee7a b\u1ea1n v\u1ec1 k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 x\u1ea3y ra c\u1ee7a m\u1ed7i c\u00e2u chuy\u1ec7n v\u00e0 h\u1ecd ngh\u0129 g\u00ec v\u1ec1 n\u00f3. V\u1edbi c\u00e2u chuy\u1ec7n hi\u1ec7n t\u1ea1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, l\u00e0m c\u00e1ch n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd theo nh\u1eefng c\u00e1ch c\u00f3 \u00fd ngh\u0129a? H\u1ecd \u0111ang g\u1eb7p kh\u00f3 kh\u0103n nh\u1ea5t \u1edf \u0111\u00e2u v\u00e0 l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 kh\u1eafc ph\u1ee5c \u0111i\u1ec1u \u0111\u00f3? M\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng d\u1eabn h\u1ecd \u0111\u1ebfn \u0111\u00e2u v\u00e0 l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh \u0111\u00f3 th\u00e0nh c\u00f4ng?<\/p>\n<p>Sau \u0111\u00f3, nh\u00f3m c\u1ee7a b\u1ea1n s\u1ebd quy\u1ebft \u0111\u1ecbnh nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n gi\u1eef l\u1ea1i v\u00e0 nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n ch\u1ec9nh s\u1eeda, \u0111\u1ed3ng th\u1eddi \u0111i\u1ec1u n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin chi ti\u1ebft v\u1ec1 nh\u1eefng g\u00ec c\u1ea7n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean chung. B\u1eb1ng c\u00e1ch n\u00e0y, h\u1ecd s\u1ebd ch\u1ec9nh s\u1eeda t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 kh\u00f4ng c\u1ea7n thi\u1ebft kh\u00f4ng mang l\u1ea1i b\u1ea5t k\u1ef3 gi\u00e1 tr\u1ecb n\u00e0o cho b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n.<\/p>\n<p>Trong qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi tham gia \u0111\u1ec1u \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c v\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u00e0i t\u1eadp. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 mang l\u1ea1i cho nh\u00f3m c\u1ee7a m\u00ecnh \u0111\u1ee7 gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 khuy\u1ebfn kh\u00edch \u0111\u1ec3 tham gia v\u00e0 nghi\u00ean c\u1ee9u nhi\u1ec1u h\u01a1n nh\u1eb1m mang l\u1ea1i tr\u1ea3i nghi\u1ec7m v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/story-map-vs-hanh-trinh-map\/\">B\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n so v\u1edbi B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh &#8211; \u0110i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 kh\u00e1c bi\u1ec7t<\/a><\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Ph\u1ea7n k\u1ebft lu\u1eadn<\/h2>\n<p>B\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u1eadn d\u1ee5ng th\u1eddi gian v\u00e0 k\u1ef9 n\u0103ng c\u1ee7a b\u1ea1n trong vi\u1ec7c t\u1ea1o ra v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u00f3 cung c\u1ea5p cho b\u1ea1n c\u00e1c gi\u1ea3i ph\u00e1p kh\u1ea3 thi cho nh\u1eefng s\u01a1 h\u1edf c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. H\u01a1n n\u1eefa, b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n gi\u00fap t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao v\u00e0 \u0111\u00e1nh gi\u00e1 cao khi ch\u00fang gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. N\u1ebfu b\u1ea1n th\u00edch b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y nh\u1edb theo d\u00f5i <a href=\"https:\/\/ideascale.com\/vi\/bang-trang-y-tuong\/\">B\u1ea3ng tr\u1eafng IdeaScale<\/a> \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 Fresco.<\/p>\n","protected":false},"author":72,"featured_media":83830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4619],"class_list":["post-83829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-paul-vanzandt-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, T\u1ed5ng quan v\u00e0 C\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t<\/title>\n<meta name=\"description\" content=\"L\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh s\u1eafp x\u1ebfp c\u00e1c c\u00e2u chuy\u1ec7n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 hi\u1ec3u bi\u1ebft hi\u1ec7u qu\u1ea3 v\u00e0 to\u00e0n di\u1ec7n v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng li\u00ean quan \u0111\u1ebfn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 t\u1ed5ng quan v\u1ec1 b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-ban-do-cau-chuyen\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, T\u1ed5ng quan v\u00e0 C\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t\" \/>\n<meta property=\"og:description\" content=\"L\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh s\u1eafp x\u1ebfp c\u00e1c c\u00e2u chuy\u1ec7n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 hi\u1ec3u bi\u1ebft hi\u1ec7u qu\u1ea3 v\u00e0 to\u00e0n di\u1ec7n v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng li\u00ean quan \u0111\u1ebfn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 t\u1ed5ng quan v\u1ec1 b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-ban-do-cau-chuyen\/\" \/>\n<meta property=\"og:site_name\" content=\"IdeaScale\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideascale\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-29T18:57:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-19T10:47:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideascale.com\/wp-content\/uploads\/2022\/03\/Story-Mapping.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Moinul Alam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ideascale\" \/>\n<meta name=\"twitter:site\" content=\"@ideascale\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moinul Alam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-ban-do-cau-chuyen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-ban-do-cau-chuyen\/\"},\"author\":{\"name\":\"Moinul Alam\",\"@id\":\"http:\/\/ideascale.com\/vi\/#\/schema\/person\/548a157b52ddaa368a8914d8e36b8373\"},\"headline\":\"B\u1ea3n \u0111\u1ed3 c\u00e2u chuy\u1ec7n l\u00e0 g\u00ec? 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