{"id":83820,"date":"2022-03-31T16:42:15","date_gmt":"2022-03-31T20:42:15","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/loi-the-canvas\/"},"modified":"2024-06-20T02:33:03","modified_gmt":"2024-06-20T06:33:03","slug":"loi-the-canvas","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/loi-the-canvas\/","title":{"rendered":"L\u1ee3i \u00edch c\u1ee7a Lean Canvas \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u00ednh linh ho\u1ea1t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n"},"content":{"rendered":"\r\n

Kh\u00f4ng c\u00f3 g\u00ec b\u00ed m\u1eadt khi b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a ri\u00eang b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1 kh\u00f3 kh\u0103n. G\u1ea7n 75% c\u00f4ng ty kh\u1edfi nghi\u1ec7p th\u1ea5t b\u1ea1i v\u00ec s\u1ea3n ph\u1ea9m ho\u1eb7c \u1ee9ng d\u1ee5ng h\u1ecd t\u1ea1o ra kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. Trong nh\u1eefng t\u00ecnh hu\u1ed1ng n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i nhanh ch\u00f3ng ph\u00e1t tri\u1ec3n v\u00e0 hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n v\u1ec1 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh. Lean Canvas l\u00e0 m\u1ed9t c\u00e1ch l\u00fd t\u01b0\u1edfng \u0111\u1ec3 hi\u1ec3n th\u1ecb th\u00f4ng tin n\u00e0y v\u00e0 trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd ph\u00e1c th\u1ea3o m\u1ed9t s\u1ed1 l\u1ee3i th\u1ebf c\u1ea7n thi\u1ebft c\u1ee7a Lean Canvas.<\/p>\r\n\r\n\r\n\r\n

Vi\u1ec7c c\u00f3 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh d\u00e0y d\u1eb7n v\u00e0 th\u1ee7 c\u00f4ng c\u00f3 th\u1ec3 h\u1eefu \u00edch khi k\u00eau g\u1ecdi v\u1ed1n nh\u01b0ng kh\u00f4ng gi\u00fap \u00edch \u0111\u01b0\u1ee3c g\u00ec khi b\u1ea1n th\u1eed nghi\u1ec7m c\u00e1c \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh trong giai \u0111o\u1ea1n \u0111\u1ea7u kinh doanh. M\u1ed9t m\u00f4 h\u00ecnh kinh doanh th\u00f4ng th\u01b0\u1eddng c\u0169ng v\u1eady. May m\u1eafn thay v\u1edbi nh\u1eefng l\u1ee3i \u00edch to l\u1edbn c\u1ee7a m\u00f4 h\u00ecnh tinh g\u1ecdn, nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p gi\u1edd \u0111\u00e2y c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng.<\/p>\r\n\r\n\r\n\r\n

Gi\u1ea3i th\u00edch v\u1ec1 Lean Canvas<\/h2>\r\n\r\n\r\n\r\n

\u0110\u01b0\u1ee3c s\u00e1ng l\u1eadp b\u1edfi Ash Maurya, Lean Canvas \u0111\u01b0\u1ee3c t\u1ea1o ra d\u00e0nh cho c\u00e1c doanh nh\u00e2n nh\u1eb1m gi\u00fap h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng g\u00ec h\u1ecd \u0111ang l\u00e0m. V\u1ec1 c\u01a1 b\u1ea3n, n\u00f3 l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh k\u1ebf ho\u1ea1ch kinh doanh d\u00e0i m\u1ed9t trang \u0111\u01b0\u1ee3c ph\u1ecfng theo Business Model Canvas<\/a> c\u1ee7a Alexander Osterwalder.<\/p>\r\n\r\n\r\n\r\n

Trong h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n c\u1ee7a m\u00ecnh, ch\u00fang t\u00f4i \u0111\u1ecbnh ngh\u0129a canvas tinh g\u1ecdn l\u00e0: “Canvas tinh g\u1ecdn l\u00e0 m\u1ed9t phi\u00ean b\u1ea3n chuy\u1ec3n th\u1ec3 t\u1eeb canvas m\u00f4 h\u00ecnh kinh doanh<\/a> truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 h\u1ee3p nh\u1ea5t m\u1ed9t k\u1ebf ho\u1ea1ch t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb ng\u01b0\u1eddi d\u00f9ng.”<\/p>\r\n\r\n\r\n\r\n

T\u1ea1o m\u1ed9t canvas n\u1ea1c t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n. S\u01a1 \u0111\u1ed3 n\u00eau b\u1eadt m\u1ed9t s\u1ed1 ph\u1ea7n nh\u1eb1m gi\u00fap b\u1ea1n v\u1ea1ch ra nh\u1eefng \u0111i\u1ec3m ch\u00ednh gi\u00fap bi\u1ebfn \u00fd t\u01b0\u1edfng kinh doanh c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 c\u1ee5 th\u1ec3 h\u01a1n. Khi b\u1ea1n c\u00f3 m\u1eabu tr\u1ed1ng, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch \u0111i\u1ec1n c\u1ea9n th\u1eadn v\u00e0o t\u1eebng \u00f4 d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh kinh doanh ho\u1eb7c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n.<\/p>\r\n\r\n\r\n\r\n

\u01afu \u0111i\u1ec3m c\u1ee7a Lean Canvas<\/h2>\r\n\r\n\r\n\r\n

M\u1ed9t nhi\u1ec7m v\u1ee5 c\u1ef1c k\u1ef3 quan tr\u1ecdng m\u00e0 m\u1ed9t doanh nh\u00e2n ph\u1ea3i ho\u00e0n th\u00e0nh tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng vi\u1ec7c kinh doanh m\u1edbi l\u00e0 ghi l\u1ea1i t\u1ea7m nh\u00ecn c\u1ee7a h\u1ecd v\u00e0 ghi l\u1ea1i n\u00f3 theo m\u1ed9t \u0111\u1ecbnh d\u1ea1ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy\u1ec1n \u0111\u1ea1t. C\u0169ng gi\u1ed1ng nh\u01b0 Business Model Canvas<\/a> , Lean Canvas c\u0169ng t\u1eadp trung v\u00e0o vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh minh b\u1ea1ch, nh\u01b0ng khi so s\u00e1nh v\u1edbi Lean Canvas, nh\u1eefng \u01b0u \u0111i\u1ec3m sau c\u1ee7a Lean Canvas r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 xem x\u00e9t.<\/p>\r\n\r\n\r\n\r\n

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 tuy\u1ec7t v\u1eddi<\/h3>\r\n\r\n\r\n\r\n

Lean Canvas cho ph\u00e9p d\u1ec5 d\u00e0ng m\u00f4 t\u1ea3 chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 tr\u00ean gi\u1ea5y. M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch ch\u00ednh c\u1ee7a n\u00f3 l\u00e0 c\u00e1ch n\u00f3 gi\u00fap c\u00e1c doanh nh\u00e2n v\u00e0 ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p \u0111\u01b0a \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd v\u00e0o th\u1ef1c t\u1ebf v\u00e0 \u0111\u00f3ng vai tr\u00f2 l\u00e0 h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 l\u1eadp s\u01a1 \u0111\u1ed3 c\u00e1c gi\u1ea3 thuy\u1ebft c\u1ee7a h\u1ecd. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a m\u00f4 h\u00ecnh tinh g\u1ecdn l\u00e0 \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p v\u00e0 t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft c\u00e1c \u0111i\u1ec3m kh\u00f3 kh\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch n\u00e0y, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 xem th\u00e0nh c\u00f4ng c\u00e1ch s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng.<\/p>\r\n\r\n\r\n\r\n

Cung c\u1ea5p nh\u1eefng \u00fd t\u01b0\u1edfng kh\u1ea3 thi<\/h3>\r\n\r\n\r\n\r\n

M\u00f4 h\u00ecnh canvas tinh g\u1ecdn \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh t\u1eeb c\u00e1c m\u00f4 h\u00ecnh c\u00f3 s\u1eb5n gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh n\u00e0o kh\u00e1c. Canvas tinh g\u1ecdn s\u1eed d\u1ee5ng c\u1ea5u tr\u00fac t\u01b0\u01a1ng t\u1ef1 nh\u01b0 canvas m\u00f4 h\u00ecnh kinh doanh<\/a> v\u1edbi m\u1ed9t s\u1ed1 thay \u0111\u1ed5i v\u1ec1 c\u1ea5u tr\u00fac \u0111\u1ec3 l\u00e0m cho n\u00f3 d\u1ec5 th\u1ef1c hi\u1ec7n h\u01a1n v\u00e0 mang l\u1ea1i tr\u1ecdng t\u00e2m kh\u00e1c.<\/p>\r\n\r\n\r\n\r\n

So v\u1edbi c\u00e1c m\u1eabu kh\u00e1c, m\u1ed9t trong nh\u1eefng \u01b0u \u0111i\u1ec3m quan tr\u1ecdng c\u1ee7a canvas tinh g\u1ecdn l\u00e0 thay v\u00ec \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, canvas tinh g\u1ecdn ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c trong vi\u1ec7c x\u00e1c th\u1ef1c c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi xem ch\u00fang c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p hay kh\u00f4ng. B\u1ea3n ch\u1ea5t c\u1ed9ng t\u00e1c c\u1ee7a m\u1eabu n\u00e0y gi\u00fap th\u1ef1c hi\u1ec7n t\u1ea7m nh\u00ecn n\u00e0y b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p nhi\u1ec1u quan \u0111i\u1ec3m. \u0110i\u1ec1u n\u00e0y m\u1edf ra nh\u1eefng g\u00ec c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c v\u1edbi m\u1ed9t c\u00f4ng ty v\u00e0 cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi th\u1ec3 hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u1ed9c \u0111\u00e1o c\u00f3 th\u1ec3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\r\n\r\n\r\n\r\n

M\u1ed9t m\u00f4 h\u00ecnh kinh doanh s\u1ed1ng \u0111\u1ed9ng<\/h3>\r\n\r\n\r\n\r\n

M\u1ed9t \u01b0u \u0111i\u1ec3m ng\u00e0y c\u00e0ng quan tr\u1ecdng kh\u00e1c c\u1ee7a Lean Canvas l\u00e0 cung c\u1ea5p ph\u01b0\u01a1ng ti\u1ec7n giao ti\u1ebfp r\u00f5 r\u00e0ng v\u00e0 ng\u1eafn g\u1ecdn. L\u00e0 m\u1ed9t doanh nh\u00e2n, vi\u1ec7c ghi l\u1ea1i h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 r\u1ea5t kh\u00f3 kh\u0103n, \u0111\u1eb7c bi\u1ec7t khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo c\u00e1ch truy\u1ec1n th\u1ed1ng.<\/p>\r\n\r\n\r\n\r\n

Lean Canvas l\u00e0 m\u1ed9t s\u01a1 \u0111\u1ed3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o v\u00e0 c\u1eadp nh\u1eadt nhanh ch\u00f3ng b\u1ea5t k\u1ef3 l\u00fac n\u00e0o. N\u00f3 kh\u00f4ng l\u1ed9n x\u1ed9n nh\u01b0 c\u00e1c t\u00e0i li\u1ec7u kh\u00e1c v\u00e0 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng c\u1eadp nh\u1eadt b\u1ea5t c\u1ee9 khi n\u00e0o c\u00f3 thay \u0111\u1ed5i trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. K\u1ebft qu\u1ea3 l\u00e0, n\u00f3 mang l\u1ea1i s\u1ef1 tr\u1ee3 gi\u00fap to l\u1edbn trong khi truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n v\u1edbi nh\u00f3m, \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n.<\/p>\r\n\r\n\r\n\r\n

Truy\u1ec1n t\u1ea3i \u00fd t\u01b0\u1edfng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3<\/h3>\r\n\r\n\r\n\r\n

Lean Canvas l\u00e0 m\u1ed9t m\u1eabu gi\u00fap c\u00e1c doanh nh\u00e2n nhanh ch\u00f3ng x\u00e2y d\u1ef1ng v\u00e0 ho\u00e0n thi\u1ec7n c\u00e1c kh\u00e1i ni\u1ec7m kinh doanh, ph\u00e1t tri\u1ec3n vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m, x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 thi\u1ebft l\u1eadp c\u00e1c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh. Kh\u00f4ng ch\u1ec9 v\u1eady, v\u1edbi Lean Canvas, c\u00e1c doanh nh\u00e2n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng giao ti\u1ebfp v\u1edbi c\u00e1c b\u00ean li\u00ean quan ch\u00ednh b\u1eb1ng c\u00e1ch truy\u1ec1n \u0111\u1ea1t c\u00e1c \u00fd t\u01b0\u1edfng ho\u1eb7c kh\u00e1i ni\u1ec7m kinh doanh c\u1ed1t l\u00f5i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Lean Canvas, b\u1ea1n c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t \u00fd t\u01b0\u1edfng hi\u1ec7u qu\u1ea3 h\u01a1n cho nh\u00f3m c\u1ee7a m\u00ecnh v\u00e0 th\u1ebf gi\u1edbi b\u00ean ngo\u00e0i.<\/p>\r\n

T\u00ecm hi\u1ec3u th\u00eam: Lean Canvas l\u00e0 g\u00ec?<\/span><\/a><\/b><\/strong><\/p>\r\n\r\n\r\n\r\n

Ph\u1ea7n k\u1ebft lu\u1eadn<\/h2>\r\n\r\n\r\n\r\n

Vi\u1ec7c kh\u1edfi \u0111\u1ed9ng m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p ho\u1eb7c m\u1ed9t doanh nghi\u1ec7p m\u1edbi ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n \u0111\u00e3 quen v\u1edbi nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a canvas n\u1ea1c n\u00e0y th\u00ec qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n. B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 nh\u1eadn th\u1ee9c r\u00f5 v\u1ec1 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a Lean Canvas, vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh n\u00f3 cho c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec1u t\u1ed1i thi\u1ec3u b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"

L\u1ee3i th\u1ebf c\u1ee7a Lean Canvas gi\u00fap doanh nghi\u1ec7p ho\u00e0n th\u00e0nh c\u00e1c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o d\u1ef1ng doanh thu ban \u0111\u1ea7u. 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