{"id":83748,"date":"2023-02-02T05:44:25","date_gmt":"2023-02-02T09:44:25","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/lap-ke-hoach-chien-luoc-la-gi\/"},"modified":"2024-06-20T02:29:22","modified_gmt":"2024-06-20T06:29:22","slug":"lap-ke-hoach-chien-luoc-la-gi","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/lap-ke-hoach-chien-luoc-la-gi\/","title":{"rendered":"L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, t\u1ea7m quan tr\u1ecdng, m\u00f4 h\u00ecnh, quy tr\u00ecnh v\u00e0 v\u00ed d\u1ee5"},"content":{"rendered":"
M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div> L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 n\u1ed7 l\u1ef1c then ch\u1ed1t c\u1ee7a t\u1ed5 ch\u1ee9c, l\u1eadp bi\u1ec3u \u0111\u1ed3 s\u1ee9 m\u1ec7nh, m\u1ee5c \u0111\u00edch v\u00e0 m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch t\u1ec9 m\u1ec9 trong khung th\u1eddi gian chi\u1ebfn l\u01b0\u1ee3c, th\u01b0\u1eddng k\u00e9o d\u00e0i t\u1eeb 2-5 n\u0103m. L\u1ed9 tr\u00ecnh to\u00e0n di\u1ec7n n\u00e0y xem x\u00e9t t\u1ec9 m\u1ec9 b\u1ed1i c\u1ea3nh t\u1ed5 ch\u1ee9c hi\u1ec7n t\u1ea1i, \u0111i\u1ec1u h\u01b0\u1edbng qua s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a lu\u1eadt ph\u00e1p hi\u1ec7n h\u00e0nh, m\u00f4i tr\u01b0\u1eddng kinh doanh n\u0103ng \u0111\u1ed9ng, danh m\u1ee5c s\u1ea3n ph\u1ea9m, \u0111\u1ed9ng l\u1ef1c c\u1ee7a c\u00e1c ph\u00f2ng ban v\u00e0 ph\u00e2n b\u1ed5 h\u1ee3p l\u00fd c\u00e1c ngu\u1ed3n l\u1ef1c ng\u00e2n s\u00e1ch. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng n\u00e0y l\u1ea1i v\u1edbi nhau, k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c s\u1ebd tr\u1edf th\u00e0nh la b\u00e0n d\u1eabn \u0111\u01b0\u1eddng, d\u1eabn d\u1eaft t\u1ed5 ch\u1ee9c h\u01b0\u1edbng t\u1edbi t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh v\u1edbi kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 t\u1ea7m nh\u00ecn xa.<\/p>\n<\/p>\n L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c l\u1ea7n \u0111\u1ea7u ti\u00ean b\u01b0\u1edbc v\u00e0o m\u00f4i tr\u01b0\u1eddng kinh doanh v\u00e0o th\u1eddi k\u1ef3 h\u1eadu chi\u1ebfn nh\u1eefng n\u0103m 1950 v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ebfn m\u1ee9c n\u00f3 v\u1eabn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0 \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i trong c\u00e1c t\u1ed5 ch\u1ee9c, bao g\u1ed3m c\u1ea3 t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn.<\/p>\n<\/p>\n M\u1eb7c d\u00f9 k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c l\u00e0 k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng c\u1ee7a qu\u00e1 tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, nh\u01b0ng \u0111\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 v\u00e0 th\u00e0nh ph\u1ea7n ch\u00ednh t\u1ea1o n\u00ean k\u1ebf ho\u1ea1ch n\u00e0y:<\/p>\n \u0110\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng kinh doanh n\u00e0o, l\u1ee3i nhu\u1eadn v\u00e0 vi\u1ec7c qu\u1ea3n l\u00fd b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n lu\u00f4n lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t trong qu\u00e1 tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 c\u1ee7a doanh nghi\u1ec7p. Tr\u00ean th\u1ef1c t\u1ebf, c\u1ea3 hai y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec1u ph\u1ee5 thu\u1ed9c l\u1eabn nhau. V\u00ed d\u1ee5: m\u1ed9t trong nh\u1eefng k\u1ebft qu\u1ea3 ch\u00ednh c\u1ee7a k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c l\u00e0 \u0111\u1eb7t ra t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m t\u0103ng tr\u01b0\u1edfng doanh thu c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed7i n\u0103m trong 3 n\u0103m ch\u1eb3ng h\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd y\u00eau c\u1ea7u \u0111\u00e1nh gi\u00e1 b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n, bao g\u1ed3m m\u1ecdi kho\u1ea3n thanh to\u00e1n n\u1ee3, tr\u1ea3 c\u1ed5 t\u1ee9c, k\u1ef3 v\u1ecdng c\u1ee7a c\u1ed5 \u0111\u00f4ng, v.v.<\/p>\n<\/p>\n Ngay c\u1ea3 khi doanh nghi\u1ec7p m\u1edbi kh\u1edfi nghi\u1ec7p v\u00e0 c\u00f3 nhi\u1ec1u ti\u1ec1n m\u1eb7t c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 chi ti\u00eau nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng trong th\u1eddi gian ng\u1eafn v\u00e0 trung h\u1ea1n, th\u00ec doanh nghi\u1ec7p \u0111\u00f3 v\u1eabn mong mu\u1ed1n c\u00f3 l\u00e3i v\u00e0 ph\u1ea3i v\u1ea1ch ra con \u0111\u01b0\u1eddng chi\u1ebfn l\u01b0\u1ee3c l\u1edbn h\u01a1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn.<\/p>\n \u0110i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda – \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 v\u00e0 thu\u1eadt ng\u1eef \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a thu\u1eadt ng\u1eef vi\u1ebft t\u1eaft, ph\u00e2n t\u00edch SWOT. \u0110i\u1ec3m m\u1ea1nh \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 kinh doanh ch\u1ec9 ra c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh \u0111ang g\u00f3p ph\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kinh doanh. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng, gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean v\u00e0 nh\u00e2n t\u00e0i, ng\u0103n x\u1ebfp ph\u1ea7n m\u1ec1m, hi\u1ec7u qu\u1ea3 kinh doanh, v.v. T\u01b0\u01a1ng t\u1ef1, \u0111i\u1ec3m y\u1ebfu \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 \u0111ang c\u1ea3n tr\u1edf s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kinh doanh, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn k\u00e9m, thi\u1ebfu qu\u1ea3n l\u00fd d\u1eef li\u1ec7u c\u1ee7a c\u00f4ng ty, t\u00ecnh tr\u1ea1ng nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c, v.v.<\/p>\n<\/p>\n C\u01a1 h\u1ed9i \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c l\u0129nh v\u1ef1c trong m\u00f4i tr\u01b0\u1eddng kinh doanh m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1. V\u00ed d\u1ee5: m\u1ed9t trong nh\u1eefng c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh c\u00f3 th\u1ec3 l\u00e0 b\u00e1n h\u00e0ng t\u1ea1i m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi, tri\u1ec3n khai m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd ngu\u1ed3n nh\u00e2n l\u1ef1c t\u1ed1t h\u01a1n, ph\u00e2n nh\u00e1nh sang c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0\/ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, v.v.<\/p>\n Qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn s\u1ef1 chuy\u1ec3n \u0111\u1ed9ng g\u1eafn k\u1ebft c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn chuy\u1ec3n \u0111\u1ed9ng v\u00e0 giao ti\u1ebfp \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty. Trong khi l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh chi\u1ebfn l\u01b0\u1ee3c, ban qu\u1ea3n l\u00fd c\u1ea7n t\u00ednh \u0111\u1ebfn c\u00e1ch m\u1ed7i b\u1ed9 ph\u1eadn v\u00e0 nh\u00f3m s\u1ebd c\u1ea7n t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra k\u1ebft qu\u1ea3 mong mu\u1ed1n nh\u01b0 k\u1ebft qu\u1ea3 trong k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c \u0111\u1ea3m b\u1ea3o nh\u00f3m c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p c\u1ea7n thi\u1ebft cho m\u1ed7i nh\u00f3m, bao g\u1ed3m c\u1ea3 c\u00f4ng ngh\u1ec7 giao ti\u1ebfp v\u00e0 c\u1ed9ng t\u00e1c c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 t\u1eeb xa v\u00e0 t\u1ea1i ch\u1ed7.<\/p>\n<\/p>\n L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u00ednh \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a ch\u00ednh s\u00e1ch v\u00e0 chi ti\u00eau li\u00ean quan \u0111\u1ebfn nh\u00e2n s\u1ef1 v\u00e0 nh\u00e2n vi\u00ean. M\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3i l\u00e0 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m l\u00e0m vi\u1ec7c h\u00e0i h\u00f2a cho nh\u00e2n vi\u00ean \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean v\u00e0 gi\u00fap x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng n\u00e2ng cao n\u0103ng su\u1ea5t c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c.<\/p>\n<\/p>\n K\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kinh doanh m\u00e0 c\u00f2n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ea1o \u0111\u1ee9c ho\u1ea1t \u0111\u1ed9ng, v\u0103n h\u00f3a v\u00e0 n\u01a1i l\u00e0m vi\u1ec7c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh ch\u00ednh v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c:<\/p>\n 1. Cung c\u1ea5p m\u1ed9t m\u1ee5c ti\u00eau th\u1ed1ng nh\u1ea5t <\/b><\/span><\/p>\n<\/p>\n <\/p>\n <\/p>\n K\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c gi\u1ed1ng nh\u01b0 m\u1ed9t k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng th\u1ed1ng nh\u1ea5t cho to\u00e0n c\u00f4ng ty nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 chung. V\u00ed d\u1ee5: k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh thu nh\u1ea5t \u0111\u1ecbnh m\u1ed7i n\u0103m y\u00eau c\u1ea7u c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng li\u1ec1n m\u1ea1ch, b\u00e1n th\u00eam h\u00e0ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng, v.v.<\/p>\n 2. T\u0103ng c\u01b0\u1eddng t\u00ednh minh b\u1ea1ch trong qu\u1ea3n l\u00fd<\/b><\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 nh\u1eb1m m\u1ee5c \u0111\u00edch t\u0103ng tr\u01b0\u1edfng kinh doanh tr\u1ef1c ti\u1ebfp m\u00e0 c\u00f2n gi\u00fap nh\u00e2n vi\u00ean v\u00e0 c\u1ed5 \u0111\u00f4ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 m\u1ee5c ti\u00eau trung v\u00e0 d\u00e0i h\u1ea1n c\u1ee7a h\u1ecd v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd b\u1eaft ngu\u1ed3n t\u1eeb nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn h\u01a1n n\u00e0y nh\u01b0 th\u1ebf n\u00e0o. M\u1ed9t k\u1ebf ho\u1ea1ch nh\u01b0 v\u1eady ph\u1ea3i lu\u00f4n \u0111\u01b0\u1ee3c tham kh\u1ea3o \u0111\u1ec3 tr\u00edch d\u1eabn v\u00e0 bi\u1ec7n minh cho c\u00e1c \u0111\u1ed9ng th\u00e1i v\u00e0 quy\u1ebft \u0111\u1ecbnh kinh doanh quan tr\u1ecdng \u0111\u1ec3 l\u00e0m cho n\u00f3 c\u00f3 v\u1ebb h\u1ee3p l\u00fd v\u00e0 d\u1ef1a tr\u00ean logic v\u00e0 l\u00fd tr\u00ed. \u0110i\u1ec1u n\u00e0y c\u0169ng khuy\u1ebfn kh\u00edch c\u00e1c l\u00e3nh \u0111\u1ea1o nh\u00f3m v\u00e0 nh\u00e2n vi\u00ean minh b\u1ea1ch h\u01a1n v\u1edbi c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m v\u00e0 \u0111\u1ed3ng nghi\u1ec7p v\u1ec1 k\u1ebf ho\u1ea1ch v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n <\/p>\n <\/p>\n M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u0169ng nh\u01b0 nh\u00e2n vi\u00ean lo ng\u1ea1i nh\u1ea5t l\u00e0 ban qu\u1ea3n l\u00fd d\u01b0\u1eddng nh\u01b0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ng\u1eabu nhi\u00ean m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 h\u01b0\u1edbng d\u1eabn r\u00f5 r\u00e0ng n\u00e0o v\u1ec1 c\u00e1ch h\u1ecd gi\u00fap \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u cho m\u1ee5c ti\u00eau kinh doanh cu\u1ed1i c\u00f9ng ho\u1eb7c gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c trong ng\u00e0y. K\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 nh\u00e2n vi\u00ean v\u00e0o ban qu\u1ea3n l\u00fd, \u0111\u1ed3ng th\u1eddi g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng v\u0103n h\u00f3a minh b\u1ea1ch trong ho\u1ea1t \u0111\u1ed9ng kinh doanh h\u00e0ng ng\u00e0y.<\/p>\n 3. X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu ti\u1ec1m \u1ea9n<\/b><\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n Nhi\u1ec1u \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu trong m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n nh\u01b0ng l\u1ea1i l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 ti\u1ec1m \u1ea9n c\u1ea3n tr\u1edf vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ho\u1eb7c c\u1ea3n tr\u1edf vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh. \u0110\u1ea7u v\u00e0o ch\u00ednh c\u1ee7a k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c l\u00e0 ph\u00e2n t\u00edch SWOT c\u1ee7a c\u00f4ng ty, \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch ki\u1ec3m tra c\u00f4ng ty \u0111\u1ec3 nh\u1eadn ra v\u00e0 li\u1ec7t k\u00ea nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu trong c\u00f4ng ty. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ea1nh tranh, m\u1ed9t m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n t\u1ed1t h\u01a1n, ch\u00ednh s\u00e1ch khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean y\u1ebfu k\u00e9m, v.v.<\/p>\n <\/p>\n <\/p>\n B\u01b0\u1edbc quan tr\u1ecdng \u1edf \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch s\u00e2u th\u1ef1c t\u1ebf v\u00e0 li\u1ec7t k\u00ea nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu n\u00e0y c\u0169ng nh\u01b0 c\u00e1ch t\u1eadn d\u1ee5ng ho\u1eb7c gi\u1ea3m thi\u1ec3u ch\u00fang.<\/p>\nL\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?<\/h2>\n<\/p>\n
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T\u1ea7m quan tr\u1ecdng v\u00e0 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n<\/p>\n