{"id":83744,"date":"2023-02-02T05:57:29","date_gmt":"2023-02-02T09:57:29","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/luc-luong-portors-5-la-gi\/"},"modified":"2024-06-13T07:25:07","modified_gmt":"2024-06-13T11:25:07","slug":"luc-luong-portors-5-la-gi","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/luc-luong-portors-5-la-gi\/","title":{"rendered":"M\u00f4 h\u00ecnh 5 l\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, Th\u00e0nh ph\u1ea7n m\u1ed1i \u0111e d\u1ecda, Khung v\u00e0 l\u1ee3i \u00edch"},"content":{"rendered":"

M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div>

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M\u00f4 h\u00ecnh 5 l\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter l\u00e0 g\u00ec?<\/h2>\n

N\u0103m l\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u00f4 h\u00ecnh ph\u00e2n t\u00edch m\u1ed1i \u0111e d\u1ecda b\u00ean ngo\u00e0i t\u1ed1i quan tr\u1ecdng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1ec9 m\u1ec9 d\u00e0nh cho doanh nghi\u1ec7p. B\u1eaft ngu\u1ed3n t\u1eeb n\u0103ng l\u1ef1c tr\u00ed tu\u1ec7 c\u1ee7a gi\u00e1o s\u01b0 Michael E. Porter c\u1ee7a Harvard, khu\u00f4n kh\u1ed5 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y chia b\u1ed1i c\u1ea3nh c\u1ea1nh tranh th\u00e0nh n\u0103m l\u1ef1c l\u01b0\u1ee3ng \u0111e d\u1ecda c\u00f3 m\u1eb7t kh\u1eafp n\u01a1i. Nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng n\u00e0y, c\u00f3 m\u1eb7t \u1edf kh\u1eafp c\u00e1c ng\u00e0nh v\u00e0 kh\u00f4ng ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp, \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c h\u00ecnh th\u00e0nh \u0111\u1ed9ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.<\/p>\n

N\u0103m l\u1ef1c l\u01b0\u1ee3ng n\u00e0y bao g\u1ed3m nhi\u1ec1u \u00e1p l\u1ef1c b\u00ean ngo\u00e0i – t\u1eeb kh\u1ea3 n\u0103ng th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p v\u00e0 ng\u01b0\u1eddi mua \u0111\u1ebfn m\u1ed1i \u0111e d\u1ecda t\u1eeb nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u1edbi ti\u1ec1m n\u0103ng, c\u01b0\u1eddng \u0111\u1ed9 c\u1ea1nh tranh c\u1ea1nh tranh v\u00e0 b\u00f3ng ma l\u1edd m\u1edd c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 thay th\u1ebf. B\u1eb1ng c\u00e1ch \u0111i\u1ec1u h\u01b0\u1edbng th\u00f4ng qua c\u00e1c l\u1ef1c l\u01b0\u1ee3ng n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 s\u1ef1 ph\u1ee9c t\u1ea1p trong c\u01a1 c\u1ea5u c\u1ee7a ng\u00e0nh, cho ph\u00e9p h\u1ecd \u0111\u01b0a ra c\u00e1c ph\u1ea3n \u1ee9ng chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh v\u00e0 gi\u1ea3m thi\u1ec3u \u0111i\u1ec3m y\u1ebfu, th\u00fac \u0111\u1ea9y l\u1ee3i nhu\u1eadn l\u00e2u d\u00e0i.<\/p>\n

V\u1ec1 b\u1ea3n ch\u1ea5t, N\u0103m l\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter kh\u00f4ng ch\u1ec9 n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch m\u00e0 c\u00f2n l\u00e0 kim ch\u1ec9 nam cho c\u00e1c doanh nghi\u1ec7p \u0111ang t\u00ecm c\u00e1ch c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh. N\u00f3 trao quy\u1ec1n cho nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh \u0111\u01b0a ra nh\u1eefng l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng su\u1ed1t v\u01b0\u1ee3t qua ranh gi\u1edbi ng\u00e0nh, \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i v\u00e0 th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng khi \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c l\u1ef1c l\u01b0\u1ee3ng n\u0103ng \u0111\u1ed9ng b\u00ean ngo\u00e0i.<\/p>\n

C\u00e1c th\u00e0nh ph\u1ea7n m\u1ed1i \u0111e d\u1ecda c\u1ee7a M\u00f4 h\u00ecnh 5 l\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter<\/h2>\n

5 y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i t\u1ea1o n\u00ean 5 l\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter l\u00e0:<\/b><\/p>\n