{"id":83713,"date":"2023-07-24T11:58:03","date_gmt":"2023-07-24T15:58:03","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/nac-canvas-vs-business-model-canvas\/"},"modified":"2024-06-20T02:50:34","modified_gmt":"2024-06-20T06:50:34","slug":"nac-canvas-vs-business-model-canvas","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/nac-canvas-vs-business-model-canvas\/","title":{"rendered":"Lean Canvas so v\u1edbi Business Model Canvas: T\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c bi\u1ec7t"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">N\u00f3i chung, m\u1ed9t m\u00f4 h\u00ecnh kinh doanh ch\u1ee9a \u0111\u1ef1ng c\u00e1ch ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ee7a n\u00f3. N\u00f3 n\u1eafm b\u1eaft c\u00e1ch doanh nghi\u1ec7p d\u1ef1 \u0111\u1ecbnh b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, chi ph\u00ed k\u00e8m theo vi\u1ec7c b\u00e1n h\u00e0ng v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. M\u1ed8T <\/span><a href=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-mo-hinh-kinh-doanh-canvas\/\"><span style=\"font-weight: 400;\">v\u1ea3i m\u00f4 h\u00ecnh kinh doanh<\/span><\/a><span style=\"font-weight: 400;\"> cung c\u1ea5p c\u01a1 c\u1ea5u cho ph\u00e9p doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1eabu duy nh\u1ea5t c\u00f3 th\u1ec3 gi\u00fap c\u1ea5u tr\u00fac m\u00f4 h\u00ecnh kinh doanh v\u00e0 <\/span><a href=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-gon-gang-cua-canvas\/\"><span style=\"font-weight: 400;\">V\u1ea3i n\u1ea1c<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 gi\u00fap \u00edch cho n\u1ed7 l\u1ef1c n\u00e0y. Canvas m\u00f4 h\u00ecnh kinh doanh ch\u1ee9a b\u1ea3n tr\u00ecnh b\u00e0y chi ti\u1ebft tr\u00ean m\u1ed9t trang v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, t\u1ea7m nh\u00ecn v\u00e0 \u00fd t\u01b0\u1edfng ti\u1ebfp th\u1ecb. M\u1eb7t kh\u00e1c, Lean Canvas l\u00e0 b\u1ea3n ph\u00e1c th\u1ea3o m\u1ed9t trang v\u1ec1 k\u1ebf ho\u1ea1ch kinh doanh t\u1eadp trung v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 kinh doanh. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd so s\u00e1nh canvas tinh g\u1ecdn v\u1edbi canvas m\u00f4 h\u00ecnh kinh doanh v\u00e0 n\u00f3i v\u1ec1 nh\u1eefng \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng, kh\u00e1c bi\u1ec7t v\u00e0 l\u1ee3i th\u1ebf kh\u00e1c nhau c\u1ee7a ch\u00fang.<\/span><\/p>\n<h2 id=\"toc_What_is_a_Lean_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Lean Canvas l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"font-weight: 400;\">H\u00e3y h\u00ecnh dung b\u1ea1n \u0111ang c\u1ea7m m\u1ed9t cu\u1ed1n s\u00e1ch 50 trang v\u00e0 b\u1ea1n c\u1ea7n nh\u1eefng th\u00f4ng tin quan tr\u1ecdng c\u00f3 trong cu\u1ed1n s\u00e1ch n\u00e0y. B\u1ea1n c\u00f3 \u0111\u00e1nh gi\u00e1 cao b\u1ea3n t\u00f3m t\u1eaft m\u1ed9t trang c\u1ee7a cu\u1ed1n s\u00e1ch \u0111\u00f3 cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin b\u1ea1n c\u1ea7n trong nh\u00e1y m\u1eaft kh\u00f4ng? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Canvas<\/span> <span style=\"font-weight: 400;\">Lean<\/span><span style=\"font-weight: 400;\"> \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi m\u1ee5c \u0111\u00edch n\u00e0y v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c chi ti\u1ebft c\u1ed1t l\u00f5i c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n. Lean Canvas l\u00e0 b\u1ea3n t\u00f3m t\u1eaft d\u00e0i m\u1ed9t trang v\u1ec1 k\u1ebf ho\u1ea1ch kinh doanh. N\u00f3 t\u1eadp trung v\u00e0o tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 m\u1ed9t doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh tinh g\u1ecdn v\u00ec ch\u00fang c\u00f2n m\u1edbi v\u00e0 b\u1ecb bao quanh b\u1edfi nh\u1eefng \u0111i\u1ec1u kh\u00f4ng ch\u1eafc ch\u1eafn. S\u1ef1 s\u1ed1ng c\u00f2n l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp, c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1eb7t r\u1ee7i ro v\u00e0 v\u1ea5n \u0111\u1ec1 l\u00ean h\u00e0ng \u0111\u1ea7u. Khung v\u1ebd tinh g\u1ecdn cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f4ng ty kh\u1edfi nghi\u1ec7p ti\u1ebfp t\u1ee5c t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed3n t\u1ea1i v\u00e0 xoay v\u00f2ng m\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd khi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd ph\u00e1t tri\u1ec3n. <\/span><\/p>\n<h2 id=\"toc_Elements_of_a_Lean_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">C\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u1ed9t Lean Canvas<\/h2>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean<\/span> <span style=\"font-weight: 400;\">Lean Canvas<\/span><span style=\"font-weight: 400;\">. Nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd h\u01a1i kh\u00e1c so v\u1edbi nh\u1eefng \u0111i\u1ec1u trong <a href=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-mo-hinh-kinh-doanh-canvas\/\">canvas m\u00f4 h\u00ecnh kinh doanh<\/a> nh\u01b0ng gi\u00fap kh\u1eafc h\u1ecda m\u1ed9t b\u1ee9c tranh \u0111\u1ed9c \u0111\u00e1o v\u1ec1 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb v\u00e0 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>V\u1ea5n \u0111\u1ec1:<\/strong> Gi\u1ed1ng nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p, m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 b\u00e1n ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5 khi m\u1edbi kh\u1edfi nghi\u1ec7p. Th\u1ecb tr\u01b0\u1eddng ph\u1ea3i c\u1ea7n nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n cung c\u1ea5p.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Gi\u1ea3i ph\u00e1p:<\/strong> Nhi\u1ec1u c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111ang c\u1ea1nh tranh trong c\u00f9ng th\u1ecb tr\u01b0\u1eddng v\u1edbi b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n ph\u1ea3i kh\u00e1c bi\u1ec7t t\u00edch c\u1ef1c so v\u1edbi nh\u1eefng g\u00ec \u0111\u00e3 c\u00f3.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>S\u1ed1 li\u1ec7u ch\u00ednh:<\/strong> \u0110\u00e2y l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ng\u01b0\u1eddi d\u00f9ng m\u1edbi ho\u1eb7c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>T\u1ea1o doanh thu:<\/strong> B\u1ea1n ph\u1ea3i gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 t\u1ea1o doanh thu \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i kh\u1edfi nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Danh s\u00e1ch chi ti\u00eau:<\/strong> Li\u1ec7t k\u00ea c\u00e1c kho\u1ea3n chi b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n khi \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>K\u00eanh kh\u00e1ch h\u00e0ng:<\/strong> Canvas tinh g\u1ecdn c\u1ee7a b\u1ea1n ph\u1ea3i ch\u1ee9a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ch\u00fa \u00fd \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u01afu \u0111i\u1ec3m:<\/strong> B\u1ea1n n\u00ean bi\u1ebft l\u1ee3i th\u1ebf c\u1ee7a m\u00ecnh so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb duy nh\u1ea5t:<\/strong> Tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb l\u00e0 ch\u00eca kh\u00f3a c\u1ee7a Lean Canvas v\u00e0 n\u00eau chi ti\u1ebft gi\u00e1 tr\u1ecb duy nh\u1ea5t m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>C\u01a1 s\u1edf kh\u00e1ch h\u00e0ng:<\/strong> B\u1ea1n ph\u1ea3i l\u01b0u \u00fd kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u1eeb \u0111\u00e2u v\u00e0 t\u00ednh c\u00e1ch c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd. <\/span><\/li>\n<\/ul>\n<p><b>\u01afu \u0111i\u1ec3m<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u01afu ti\u00ean c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1ec5 hi\u1ec3u v\u00e0 chia s\u1ebb<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1ec5 d\u00e0ng c\u1eadp nh\u1eadt n\u1ed9i dung <\/span><\/li>\n<\/ul>\n<p><b>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ea1n ch\u1ebf trong ph\u1ea1m vi h\u1eb9p hi\u1ec7u qu\u1ea3 kinh doanh<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u01afu ti\u00ean gi\u00e1 tr\u1ecb tr\u01b0\u1edbc m\u1eaft thay v\u00ec c\u00e1c m\u1ee5c ti\u00eau trong t\u01b0\u01a1ng lai<\/span><\/li>\n<\/ul>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-gon-gang-cua-canvas\/\">Lean Canvas l\u00e0 g\u00ec?<\/a><\/b><\/p>\n<h2 id=\"toc_What_Is_a_Business_Model_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Canvas m\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec<\/h2>\n<p><span style=\"font-weight: 400;\">Canvas m\u00f4 h\u00ecnh kinh doanh c\u00f3 t\u00ednh bao qu\u00e1t h\u01a1n <a href=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-gon-gang-cua-canvas\/\">canvas tinh g\u1ecdn<\/a> v\u00ec c\u00e1c doanh nghi\u1ec7p kh\u00e1c nhau c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1eabu n\u00e0y. C\u00e1c <\/span><span style=\"font-weight: 400;\">v\u1ea3i m\u00f4 h\u00ecnh kinh doanh<\/span><span style=\"font-weight: 400;\"> ch\u1ee9a c\u00e1c k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb, ho\u1ea1t \u0111\u1ed9ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 canvas m\u00f4 h\u00ecnh kinh doanh c\u0169ng l\u00e0 m\u1ed9t trang m\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u chi ti\u1ebft. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1eabu n\u00e0y l\u00e0 m\u1ed9t s\u1ef1 thay th\u1ebf cho m\u00f4 h\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng v\u1edbi giao di\u1ec7n chi ti\u1ebft nh\u01b0ng \u0111\u01a1n gi\u1ea3n. Alexander Osterwalder \u0111\u00e3 t\u1ea1o ra m\u00f4 h\u00ecnh n\u00e0y cho nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c nhau. M\u00f4 h\u00ecnh n\u00e0y \u0111\u00f3ng vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c c\u00f4ng ty, m\u1edbi v\u00e0 c\u0169. <\/span><\/p>\n<h2 id=\"toc_Business_Model_Canvas_Elements\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">C\u00e1c y\u1ebfu t\u1ed1 canvas m\u00f4 h\u00ecnh kinh doanh<\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu c\u1ee7a<\/span> <span style=\"font-weight: 400;\">canvas m\u00f4 h\u00ecnh kinh doanh<\/span><span style=\"font-weight: 400;\">. Gi\u1ed1ng nh\u01b0 \u0111\u00e3 m\u00f4 t\u1ea3, \u0111\u00e2y l\u00e0 s\u1ef1 ch\u1eaft l\u1ecdc ch\u00ednh x\u00e1c nh\u1ea5t c\u1ee7a m\u1ed9t m\u00f4 h\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 s\u1ebd ph\u1ea3n \u00e1nh m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/strong> Ph\u1ea7n n\u00e0y cho ph\u00e9p b\u1ea1n bi\u1ebft v\u00e0 nghi\u00ean c\u1ee9u nh\u1eefng ng\u01b0\u1eddi b\u1ea1n mu\u1ed1n chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng:<\/strong> B\u1ea1n c\u00f3 c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, nh\u01b0ng b\u1ea1n mu\u1ed1n c\u00f3 m\u1ed1i quan h\u1ec7 g\u00ec v\u1edbi h\u1ecd? Ghi l\u1ea1i lo\u1ea1i m\u1ed1i quan h\u1ec7 b\u1ea1n mu\u1ed1n c\u00f3 v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5:<\/strong> B\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 doanh nghi\u1ec7p duy nh\u1ea5t cung c\u1ea5p gi\u1ea3i ph\u00e1p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. B\u1ea1n ph\u1ea3i th\u1ec3 hi\u1ec7n nh\u1eefng \u0111i\u1ec1u c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. H\u00e3y cho h\u1ecd bi\u1ebft nh\u1eefng l\u1ee3i \u00edch kh\u00e1c bi\u1ec7t m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>K\u00eanh:<\/strong> \u0110\u00f3 l\u00e0 c\u00e1ch c\u00f4ng ty giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 n\u00f3i v\u1edbi h\u1ecd v\u1ec1 gi\u00e1 tr\u1ecb h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh:<\/strong> Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>T\u1ea1o doanh thu:<\/strong> Khung m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n ph\u1ea3i ch\u1ee9a \u0111\u1ef1ng nh\u1eefng c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ngu\u1ed3n l\u1ef1c quan tr\u1ecdng:<\/strong> \u0110\u00e2y l\u00e0 nh\u1eefng t\u00e0i s\u1ea3n quan tr\u1ecdng cho ph\u00e9p doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u0110\u1ed1i t\u00e1c quan tr\u1ecdng:<\/strong> \u0110\u00e2y l\u00e0 nh\u1eefng c\u00f4ng ty kh\u00e1c m\u00e0 b\u1ea1n c\u1ea7n \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng cho ph\u00e9p b\u1ea1n mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Chi ph\u00ed:<\/strong> B\u1ea1n ph\u1ea3i cung c\u1ea5p s\u1ed1 ti\u1ec1n b\u1ea1n \u0111\u00e3 b\u1ecf ra trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng kinh doanh. Danh s\u00e1ch chi ph\u00ed cho b\u1ea1n bi\u1ebft k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a b\u1ea1n c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng. <\/span><\/li>\n<\/ul>\n<p><b>\u01afu \u0111i\u1ec3m<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eafm m\u1ee5c ti\u00eau nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn c\u00e1c nhu c\u1ea7u ho\u1ea1t \u0111\u1ed9ng <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1eabu ng\u1eafn g\u1ecdn v\u00e0 d\u1ec5 hi\u1ec3u<\/span><\/li>\n<\/ul>\n<p><b>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00f3 kh\u00f4ng t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00f4ng m\u1ea5y th\u00e2n thi\u1ec7n v\u1edbi c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p<\/span><\/li>\n<\/ul>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-mo-hinh-kinh-doanh-canvas\/\">Canvas m\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec?<\/a> <\/b><\/p>\n<h2 id=\"toc_Lean_Canvas_vs_Business_Model_Canvas_Differences\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Lean Canvas so v\u1edbi Business Model Canvas: S\u1ef1 kh\u00e1c bi\u1ec7t<\/h2>\n<p><span style=\"font-weight: 400;\">V\u00ec v\u1eady, v\u1ea3i n\u1ea1c Vs. v\u1ea3i m\u00f4 h\u00ecnh kinh doanh. H\u00e3y c\u00f9ng ch\u00fang t\u00f4i kh\u00e1m ph\u00e1 nh\u1eefng \u0111i\u1ec1u n\u00e0y <\/span><span style=\"font-weight: 400;\">hai m\u1eabu<\/span><span style=\"font-weight: 400;\">. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng m\u1ed7i c\u00e1i \u0111\u1ec1u gi\u1ed1ng nhau nh\u01b0ng l\u1ea1i r\u1ea5t kh\u00e1c nhau. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai \u0111i\u1ec1u n\u00e0y l\u00e0; <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Canvas tinh g\u1ecdn t\u1eadp trung v\u00e0o c\u00e1c doanh nh\u00e2n, trong khi canvas m\u00f4 h\u00ecnh kinh doanh nh\u1ea5n m\u1ea1nh \u0111\u1ebfn kh\u00e1ch h\u00e0ng, doanh nh\u00e2n, c\u1ed1 v\u1ea5n v\u00e0 chuy\u00ean gia t\u01b0 v\u1ea5n.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lean canvas h\u01b0\u1edbng t\u1edbi c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p, trong khi canvas m\u00f4 h\u00ecnh kinh doanh nh\u1eafm \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p m\u1edbi v\u00e0 hi\u1ec7n c\u00f3.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lean canvas khuy\u1ebfn kh\u00edch c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p t\u1eadp trung v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 doanh nghi\u1ec7p c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i. L\u00fd do c\u01a1 b\u1ea3n l\u00e0 m\u1ed9t doanh nghi\u1ec7p m\u1edbi c\u1ea7n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec kh\u00e1c. Ngo\u00e0i ra, khung m\u00f4 h\u00ecnh kinh doanh s\u1ebd ki\u1ec3m tra c\u00e1c d\u00f2ng doanh thu v\u00e0 t\u00e0i s\u1ea3n kinh doanh.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh tinh g\u1ecdn s\u1ebd c\u1ea1nh tranh theo c\u00e1ch kh\u00e1c. H\u1ecd c\u1ea1nh tranh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng l\u1ee3i th\u1ebf kh\u00f4ng c\u00f4ng b\u1eb1ng c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 khai th\u00e1c n\u00f3. C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng canvas m\u00f4 h\u00ecnh kinh doanh t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi sinh v\u1eadt \u0111\u1ec3 lu\u00f4n ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t \u0111i\u1ec1u xa x\u1ec9 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh tinh g\u1ecdn v\u00e0 h\u1ecd kh\u00f4ng nh\u1ea5n m\u1ea1nh \u0111\u1ebfn kh\u00e1ch h\u00e0ng. C\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m h\u1eefu \u00edch l\u00e0 ch\u00eca kh\u00f3a \u1edf \u0111\u00f3. Kh\u00e1ch h\u00e0ng l\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 trong m\u1ed9t b\u1ee9c v\u1ebd m\u00f4 h\u00ecnh kinh doanh, v\u00ec c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh \u0111\u00f3 \u0111\u00e3 r\u1ea5t ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng. <\/span><\/li>\n<\/ul>\n<h2 id=\"toc_Lean_Canvas_vs_Business_Model_Canvas_Which_is\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Lean Canvas v\u00e0 Business Model Canvas: C\u00e1i n\u00e0o t\u1ed1t nh\u1ea5t?<\/h2>\n<p><span style=\"font-weight: 400;\">S\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a b\u1ea1n n\u00ean ph\u1ee5 thu\u1ed9c v\u00e0o th\u1ef1c t\u1ebf kinh doanh c\u1ee7a b\u1ea1n. L\u00e0 m\u1ed9t doanh nghi\u1ec7p m\u1edbi, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-gon-gang-cua-canvas\/\">m\u00f4 h\u00ecnh tinh g\u1ecdn<\/a> mang l\u1ea1i cho b\u1ea1n nh\u1eefng t\u00ednh th\u1ef1c t\u1ebf c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00ec n\u00f3 \u0111\u01a1n gi\u1ea3n h\u01a1n v\u00e0 h\u01b0\u1edbng t\u1edbi v\u1ea5n \u0111\u1ec1 h\u01a1n. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t c\u00f4ng ty c\u00f3 c\u01a1 s\u1edf h\u01a1n s\u1ebd th\u1ea5y r\u1eb1ng <a href=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-mo-hinh-kinh-doanh-canvas\/\">s\u01a1 \u0111\u1ed3 m\u00f4 h\u00ecnh kinh doanh<\/a> ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi h\u1ecd v\u00ec n\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau trong t\u01b0\u01a1ng lai. C\u00e1c c\u00f4ng ty n\u00e0y \u0111\u00e3 v\u01b0\u1ee3t qua giai \u0111o\u1ea1n kh\u1edfi nghi\u1ec7p v\u00e0 c\u00f3 s\u1ea3n ph\u1ea9m \u0111\u1ec3 b\u00e1n. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea5t k\u1ec3 b\u1ea1n quy\u1ebft \u0111\u1ecbnh \u0111i theo h\u01b0\u1edbng n\u00e0o, kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1eabn r\u1ea5t quan tr\u1ecdng v\u00ec \u0111\u00f4i khi b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i. N\u1ebfu b\u1ea1n th\u00edch b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y nh\u1edb xem c\u00e1c t\u00e0i li\u1ec7u kh\u00e1c c\u1ee7a ch\u00fang t\u00f4i, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c t\u00e0i li\u1ec7u kh\u00e1c nhau <\/span><a href=\"https:\/\/ideascale.com\/vi\/viblog\/loi-the-canvas\/\"><span style=\"font-weight: 400;\">l\u1ee3i th\u1ebf c\u1ee7a canvas n\u1ea1c<\/span><\/a> <span style=\"font-weight: 400;\">v\u00e0 n\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00e1c cho m\u00f4 h\u00ecnh kinh doanh, h\u00e3y xem<\/span> <span style=\"font-weight: 400;\">m\u1eabu CO-STAR<\/span> c\u1ea3i ti\u1ebfn c\u1ee7a ch\u00fang t\u00f4i <span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":83714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4619],"class_list":["post-83713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-paul-vanzandt-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lean Canvas so v\u1edbi Business Model Canvas: T\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c bi\u1ec7t<\/title>\n<meta name=\"description\" content=\"V\u1edbi t\u01b0 c\u00e1ch l\u00e0 ch\u1ee7 doanh nghi\u1ec7p, vi\u1ec7c hi\u1ec3u canvas tinh g\u1ecdn v\u00e0 canvas m\u00f4 h\u00ecnh kinh doanh s\u1ebd c\u00f3 l\u1ee3i cho b\u1ea1n. T\u00ecm hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang t\u1ed1t nh\u1ea5t tr\u00ean B\u1ea3ng tr\u1eafng IdeaScale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nac-canvas-vs-business-model-canvas\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lean Canvas so v\u1edbi Business Model Canvas: T\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c bi\u1ec7t\" \/>\n<meta property=\"og:description\" content=\"V\u1edbi t\u01b0 c\u00e1ch l\u00e0 ch\u1ee7 doanh nghi\u1ec7p, vi\u1ec7c hi\u1ec3u canvas tinh g\u1ecdn v\u00e0 canvas m\u00f4 h\u00ecnh kinh doanh s\u1ebd c\u00f3 l\u1ee3i cho b\u1ea1n. 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