{"id":83713,"date":"2023-07-24T11:58:03","date_gmt":"2023-07-24T15:58:03","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/nac-canvas-vs-business-model-canvas\/"},"modified":"2024-06-20T02:50:34","modified_gmt":"2024-06-20T06:50:34","slug":"nac-canvas-vs-business-model-canvas","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/nac-canvas-vs-business-model-canvas\/","title":{"rendered":"Lean Canvas so v\u1edbi Business Model Canvas: T\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c bi\u1ec7t"},"content":{"rendered":"
M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div> N\u00f3i chung, m\u1ed9t m\u00f4 h\u00ecnh kinh doanh ch\u1ee9a \u0111\u1ef1ng c\u00e1ch ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ee7a n\u00f3. N\u00f3 n\u1eafm b\u1eaft c\u00e1ch doanh nghi\u1ec7p d\u1ef1 \u0111\u1ecbnh b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, chi ph\u00ed k\u00e8m theo vi\u1ec7c b\u00e1n h\u00e0ng v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. M\u1ed8T <\/span>v\u1ea3i m\u00f4 h\u00ecnh kinh doanh<\/span><\/a> cung c\u1ea5p c\u01a1 c\u1ea5u cho ph\u00e9p doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1eabu duy nh\u1ea5t c\u00f3 th\u1ec3 gi\u00fap c\u1ea5u tr\u00fac m\u00f4 h\u00ecnh kinh doanh v\u00e0 <\/span>V\u1ea3i n\u1ea1c<\/span><\/a> l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 gi\u00fap \u00edch cho n\u1ed7 l\u1ef1c n\u00e0y. Canvas m\u00f4 h\u00ecnh kinh doanh ch\u1ee9a b\u1ea3n tr\u00ecnh b\u00e0y chi ti\u1ebft tr\u00ean m\u1ed9t trang v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, t\u1ea7m nh\u00ecn v\u00e0 \u00fd t\u01b0\u1edfng ti\u1ebfp th\u1ecb. M\u1eb7t kh\u00e1c, Lean Canvas l\u00e0 b\u1ea3n ph\u00e1c th\u1ea3o m\u1ed9t trang v\u1ec1 k\u1ebf ho\u1ea1ch kinh doanh t\u1eadp trung v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 kinh doanh. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd so s\u00e1nh canvas tinh g\u1ecdn v\u1edbi canvas m\u00f4 h\u00ecnh kinh doanh v\u00e0 n\u00f3i v\u1ec1 nh\u1eefng \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng, kh\u00e1c bi\u1ec7t v\u00e0 l\u1ee3i th\u1ebf kh\u00e1c nhau c\u1ee7a ch\u00fang.<\/span><\/p>\n H\u00e3y h\u00ecnh dung b\u1ea1n \u0111ang c\u1ea7m m\u1ed9t cu\u1ed1n s\u00e1ch 50 trang v\u00e0 b\u1ea1n c\u1ea7n nh\u1eefng th\u00f4ng tin quan tr\u1ecdng c\u00f3 trong cu\u1ed1n s\u00e1ch n\u00e0y. B\u1ea1n c\u00f3 \u0111\u00e1nh gi\u00e1 cao b\u1ea3n t\u00f3m t\u1eaft m\u1ed9t trang c\u1ee7a cu\u1ed1n s\u00e1ch \u0111\u00f3 cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin b\u1ea1n c\u1ea7n trong nh\u00e1y m\u1eaft kh\u00f4ng? <\/span><\/p>\n Canvas<\/span> Lean<\/span> \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi m\u1ee5c \u0111\u00edch n\u00e0y v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c chi ti\u1ebft c\u1ed1t l\u00f5i c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n. Lean Canvas l\u00e0 b\u1ea3n t\u00f3m t\u1eaft d\u00e0i m\u1ed9t trang v\u1ec1 k\u1ebf ho\u1ea1ch kinh doanh. N\u00f3 t\u1eadp trung v\u00e0o tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 m\u1ed9t doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i. <\/span><\/p>\n C\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh tinh g\u1ecdn v\u00ec ch\u00fang c\u00f2n m\u1edbi v\u00e0 b\u1ecb bao quanh b\u1edfi nh\u1eefng \u0111i\u1ec1u kh\u00f4ng ch\u1eafc ch\u1eafn. S\u1ef1 s\u1ed1ng c\u00f2n l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp, c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1eb7t r\u1ee7i ro v\u00e0 v\u1ea5n \u0111\u1ec1 l\u00ean h\u00e0ng \u0111\u1ea7u. Khung v\u1ebd tinh g\u1ecdn cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f4ng ty kh\u1edfi nghi\u1ec7p ti\u1ebfp t\u1ee5c t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed3n t\u1ea1i v\u00e0 xoay v\u00f2ng m\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd khi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd ph\u00e1t tri\u1ec3n. <\/span><\/p>\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean<\/span> Lean Canvas<\/span>. Nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd h\u01a1i kh\u00e1c so v\u1edbi nh\u1eefng \u0111i\u1ec1u trong canvas m\u00f4 h\u00ecnh kinh doanh<\/a> nh\u01b0ng gi\u00fap kh\u1eafc h\u1ecda m\u1ed9t b\u1ee9c tranh \u0111\u1ed9c \u0111\u00e1o v\u1ec1 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb v\u00e0 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n<\/span><\/p>\n \u01afu \u0111i\u1ec3m<\/b><\/p>\n Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/b><\/p>\n T\u00ecm hi\u1ec3u th\u00eam: Lean Canvas l\u00e0 g\u00ec?<\/a><\/b><\/p>\n Canvas m\u00f4 h\u00ecnh kinh doanh c\u00f3 t\u00ednh bao qu\u00e1t h\u01a1n canvas tinh g\u1ecdn<\/a> v\u00ec c\u00e1c doanh nghi\u1ec7p kh\u00e1c nhau c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1eabu n\u00e0y. C\u00e1c <\/span>v\u1ea3i m\u00f4 h\u00ecnh kinh doanh<\/span> ch\u1ee9a c\u00e1c k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb, ho\u1ea1t \u0111\u1ed9ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 canvas m\u00f4 h\u00ecnh kinh doanh c\u0169ng l\u00e0 m\u1ed9t trang m\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u chi ti\u1ebft. <\/span><\/p>\n M\u1eabu n\u00e0y l\u00e0 m\u1ed9t s\u1ef1 thay th\u1ebf cho m\u00f4 h\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng v\u1edbi giao di\u1ec7n chi ti\u1ebft nh\u01b0ng \u0111\u01a1n gi\u1ea3n. Alexander Osterwalder \u0111\u00e3 t\u1ea1o ra m\u00f4 h\u00ecnh n\u00e0y cho nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c nhau. M\u00f4 h\u00ecnh n\u00e0y \u0111\u00f3ng vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c c\u00f4ng ty, m\u1edbi v\u00e0 c\u0169. <\/span><\/p>\n \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu c\u1ee7a<\/span> canvas m\u00f4 h\u00ecnh kinh doanh<\/span>. Gi\u1ed1ng nh\u01b0 \u0111\u00e3 m\u00f4 t\u1ea3, \u0111\u00e2y l\u00e0 s\u1ef1 ch\u1eaft l\u1ecdc ch\u00ednh x\u00e1c nh\u1ea5t c\u1ee7a m\u1ed9t m\u00f4 h\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 s\u1ebd ph\u1ea3n \u00e1nh m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n.<\/span><\/p>\n \u01afu \u0111i\u1ec3m<\/b><\/p>\n Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/b><\/p>\n T\u00ecm hi\u1ec3u th\u00eam: Canvas m\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec?<\/a> <\/b><\/p>\n V\u00ec v\u1eady, v\u1ea3i n\u1ea1c Vs. v\u1ea3i m\u00f4 h\u00ecnh kinh doanh. H\u00e3y c\u00f9ng ch\u00fang t\u00f4i kh\u00e1m ph\u00e1 nh\u1eefng \u0111i\u1ec1u n\u00e0y <\/span>hai m\u1eabu<\/span>. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng m\u1ed7i c\u00e1i \u0111\u1ec1u gi\u1ed1ng nhau nh\u01b0ng l\u1ea1i r\u1ea5t kh\u00e1c nhau. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai \u0111i\u1ec1u n\u00e0y l\u00e0; <\/span><\/p>\n S\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a b\u1ea1n n\u00ean ph\u1ee5 thu\u1ed9c v\u00e0o th\u1ef1c t\u1ebf kinh doanh c\u1ee7a b\u1ea1n. L\u00e0 m\u1ed9t doanh nghi\u1ec7p m\u1edbi, m\u00f4 h\u00ecnh tinh g\u1ecdn<\/a> mang l\u1ea1i cho b\u1ea1n nh\u1eefng t\u00ednh th\u1ef1c t\u1ebf c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00ec n\u00f3 \u0111\u01a1n gi\u1ea3n h\u01a1n v\u00e0 h\u01b0\u1edbng t\u1edbi v\u1ea5n \u0111\u1ec1 h\u01a1n. <\/span><\/p>\n M\u1ed9t c\u00f4ng ty c\u00f3 c\u01a1 s\u1edf h\u01a1n s\u1ebd th\u1ea5y r\u1eb1ng s\u01a1 \u0111\u1ed3 m\u00f4 h\u00ecnh kinh doanh<\/a> ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi h\u1ecd v\u00ec n\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau trong t\u01b0\u01a1ng lai. C\u00e1c c\u00f4ng ty n\u00e0y \u0111\u00e3 v\u01b0\u1ee3t qua giai \u0111o\u1ea1n kh\u1edfi nghi\u1ec7p v\u00e0 c\u00f3 s\u1ea3n ph\u1ea9m \u0111\u1ec3 b\u00e1n. <\/span><\/p>\n B\u1ea5t k\u1ec3 b\u1ea1n quy\u1ebft \u0111\u1ecbnh \u0111i theo h\u01b0\u1edbng n\u00e0o, kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1eabn r\u1ea5t quan tr\u1ecdng v\u00ec \u0111\u00f4i khi b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i. N\u1ebfu b\u1ea1n th\u00edch b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y nh\u1edb xem c\u00e1c t\u00e0i li\u1ec7u kh\u00e1c c\u1ee7a ch\u00fang t\u00f4i, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c t\u00e0i li\u1ec7u kh\u00e1c nhau <\/span>l\u1ee3i th\u1ebf c\u1ee7a canvas n\u1ea1c<\/span><\/a> v\u00e0 n\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00e1c cho m\u00f4 h\u00ecnh kinh doanh, h\u00e3y xem<\/span> m\u1eabu CO-STAR<\/span> c\u1ea3i ti\u1ebfn c\u1ee7a ch\u00fang t\u00f4i .<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":83714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4619],"class_list":["post-83713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-paul-vanzandt-vi"],"yoast_head":"\nLean Canvas l\u00e0 g\u00ec?<\/h2>\n
C\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u1ed9t Lean Canvas<\/h2>\n
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Canvas m\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec<\/h2>\n
C\u00e1c y\u1ebfu t\u1ed1 canvas m\u00f4 h\u00ecnh kinh doanh<\/h2>\n
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Lean Canvas so v\u1edbi Business Model Canvas: S\u1ef1 kh\u00e1c bi\u1ec7t<\/h2>\n
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Lean Canvas v\u00e0 Business Model Canvas: C\u00e1i n\u00e0o t\u1ed1t nh\u1ea5t?<\/h2>\n