{"id":83685,"date":"2023-07-25T12:22:17","date_gmt":"2023-07-25T16:22:17","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/mo-hinh-canvas-loi-ich\/"},"modified":"2024-06-20T02:41:52","modified_gmt":"2024-06-20T06:41:52","slug":"mo-hinh-canvas-loi-ich","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/mo-hinh-canvas-loi-ich\/","title":{"rendered":"4 \u01b0u \u0111i\u1ec3m ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh kinh doanh Canvas"},"content":{"rendered":"
Business Model Canvas (BMC) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch m\u00f4 h\u00ecnh kinh doanh<\/span> c\u00f3 l\u1ecbch s\u1eed phong ph\u00fa<\/span>v\u00e0 th\u00f4ng qua danh s\u00e1ch c\u00e1c l\u1ee3i th\u1ebf c\u1ee7a canvas m\u00f4 h\u00ecnh kinh doanh c\u1ee7a ch\u00fang t\u00f4i, hy v\u1ecdng n\u00f3 c\u00f3 th\u1ec3 gi\u00fap \u0111\u01b0a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi. Ch\u00fang t\u00f4i \u0111\u1ecbnh ngh\u0129a canvas m\u00f4 h\u00ecnh kinh doanh l\u00e0:<\/span><\/p>\n \u201cB\u1ea3n v\u1ebd m\u00f4 h\u00ecnh kinh doanh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u1ed5 ch\u1ee9c gi\u00fap h\u00ecnh dung s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t m\u00f4 h\u00ecnh kinh doanh ti\u1ec1m n\u0103ng. N\u00f3 m\u00f4 t\u1ea3 c\u00e1c th\u00e0nh ph\u1ea7n c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a doanh nghi\u1ec7p ra th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng canvas m\u00f4 h\u00ecnh kinh doanh l\u00e0 \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, c\u00e1ch th\u00fac \u0111\u1ea9y l\u1ee3i nhu\u1eadn v\u00e0 c\u00e1ch \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb duy nh\u1ea5t.\u201d<\/span><\/p>\n Canvas<\/span> m\u00f4 h\u00ecnh kinh doanh<\/span><\/a> v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 m\u1ed9t m\u1eabu bao g\u1ed3m ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng:<\/span><\/p>\n BMC \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 cung c\u1ea5p m\u1ed9t c\u00f4ng c\u1ee5 t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n, linh ho\u1ea1t v\u00e0 mang t\u00ednh b\u1ea3n n\u0103ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 n\u00e2ng c\u1ea5p ho\u1eb7c thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c kinh doanh. BMC cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng quan ch\u1ec9 trong m\u1ed9t trang v\u1ec1 to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng kinh doanh nh\u01b0 d\u1ecbch v\u1ee5 kinh doanh, t\u00e0i ch\u00ednh, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh. Nh\u01b0 \u0111\u00e3 n\u00f3i, c\u00f3 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch th\u1ef1c s\u1ef1 khi t\u1ea1o ra m\u1ed9t c\u00e1i m\u00e0 ch\u00fang t\u00f4i s\u1ebd tr\u00ecnh b\u00e0y chi ti\u1ebft b\u00ean d\u01b0\u1edbi.<\/span><\/p>\n S\u01a1 \u0111\u1ed3 m\u00f4 h\u00ecnh kinh doanh<\/a> gi\u00fap t\u1eadp trung v\u00e0o t\u1eebng y\u1ebfu t\u1ed1 chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh ho\u1eb7c c\u00e1c kh\u1ed1i x\u00e2y d\u1ef1ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh kinh doanh v\u00e0 gi\u00fap hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1ch c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi nhau. <\/span><\/p>\n V\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a canvas m\u00f4 h\u00ecnh kinh doanh, ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 nh\u00ecn v\u00e0o doanh nghi\u1ec7p m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 c\u00f3 t\u1ed5 ch\u1ee9c h\u01a1n \u0111\u1ec3 m\u1ed7i l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c bao qu\u00e1t m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1eb1m \u0111\u01b0a ra m\u1ed9t b\u1ee9c tranh to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch n\u00e0y, s\u01a1 \u0111\u1ed3 m\u00f4 h\u00ecnh kinh doanh gi\u00fap t\u1eadp trung v\u00e0o c\u00e1ch c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p \u1ea3nh h\u01b0\u1edfng l\u1eabn nhau v\u00e0 li\u00ean k\u1ebft v\u1edbi nhau nh\u01b0 th\u1ebf n\u00e0o. <\/span><\/p>\n B\u1ea3n ch\u1ea5t tr\u1ef1c quan c\u1ee7a BMC gi\u00fap n\u00e2ng cao kh\u1ea3 n\u0103ng hi\u1ec3u bi\u1ebft b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t b\u1ee9c tranh ho\u00e0n ch\u1ec9nh v\u1ec1 doanh nghi\u1ec7p, gi\u00fap d\u1ec5 d\u00e0ng ph\u00e1t hi\u1ec7n c\u00e1c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu ti\u1ec1m \u1ea9n. B\u1eb1ng c\u00e1ch t\u1ed5 ch\u1ee9c m\u1ecdi th\u1ee9 m\u1ed9t c\u00e1ch tr\u1ef1c quan, BMC ch\u1ee9ng minh r\u1eb1ng to\u00e0n b\u1ed9 m\u00f4 h\u00ecnh kinh doanh l\u1edbn h\u01a1n t\u1ed5ng c\u00e1c b\u1ed9 ph\u1eadn c\u1ee7a n\u00f3.<\/span><\/p>\n M\u1ed9t nguy\u00ean t\u1eafc ch\u00ednh c\u1ee7a s\u01a1 \u0111\u1ed3 m\u00f4 h\u00ecnh kinh doanh l\u00e0 t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n l\u00e0 s\u1ed1 l\u01b0\u1ee3ng. Kh\u00f4ng gi\u1ed1ng nh\u01b0 m\u00f4 h\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng, m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea1o ra m\u1ed9t \u0111\u1ed1ng t\u00e0i li\u1ec7u tr\u00ecnh b\u00e0y chi ti\u1ebft t\u1eebng t\u00ednh n\u0103ng. \u0110\u00fang h\u01a1n, BMC x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ea7u v\u00e0o ch\u00ednh cho t\u1eebng kh\u1ed1i x\u00e2y d\u1ef1ng. <\/span><\/p>\n C\u1ea5u tr\u00fac c\u1ee7a canvas M\u00f4 h\u00ecnh kinh doanh kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n v\u00e0 t\u1eadp trung m\u00e0 c\u00f2n r\u1ea5t nhanh ch\u00f3ng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n v\u00e0 l\u1eb7p l\u1ea1i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh. BMC c\u1ea7n \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m v\u00e0 x\u00e2y d\u1ef1ng l\u1ea1i theo th\u1eddi gian khi t\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p thay \u0111\u1ed5i. Th\u00f4ng qua s\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y, N\u00f3 th\u00fac \u0111\u1ea9y t\u01b0 duy linh ho\u1ea1t trong vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch, x\u00e1c minh v\u00e0 l\u1eb7p l\u1ea1i. <\/span><\/p>\n Canvas m\u00f4 h\u00ecnh kinh doanh l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c gi\u1ea3 thuy\u1ebft c\u1ea7n \u0111\u01b0\u1ee3c ki\u1ec3m tra v\u00e0 x\u00e1c nh\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 v\u00ec b\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch kinh doanh n\u00e0o ch\u1eafc ch\u1eafn s\u1ebd thay \u0111\u1ed5i khi doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n v\u00e0 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n. V\u1ec1 m\u1eb7t n\u00e0y, s\u01a1 \u0111\u1ed3 m\u00f4 h\u00ecnh kinh doanh r\u1ea5t ti\u00ean ti\u1ebfn v\u00e0 linh ho\u1ea1t. <\/span><\/p>\n M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng canvas m\u00f4 h\u00ecnh kinh doanh l\u00e0 n\u00f3 t\u1ea1o ra m\u1ed9t ng\u00f4n ng\u1eef chung ho\u1eb7c m\u1ed9t t\u00e0i li\u1ec7u tham kh\u1ea3o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 chia s\u1ebb v\u00e0 tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng t\u1ea7m nh\u00ecn \u0111\u1eb1ng sau m\u1ed9t doanh nghi\u1ec7p. Ngo\u00e0i ra, t\u00e0i li\u1ec7u tham kh\u1ea3o n\u00e0y c\u00f3 th\u1ec3 h\u1eefu \u00edch \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i v\u1ec1 to\u00e0n b\u1ed9 m\u00f4 h\u00ecnh kinh doanh v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn ri\u00eang l\u1ebb t\u1ea1o ra n\u00f3.<\/span><\/p>\n B\u1ea3n ch\u1ea5t tr\u1ef1c quan c\u1ee7a BMC r\u1ea5t d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng. N\u00f3 cung c\u1ea5p t\u00e0i li\u1ec7u tham kh\u1ea3o minh b\u1ea1ch \u0111\u1ec3 s\u1eed d\u1ee5ng trong n\u1ed9i b\u1ed9 to\u00e0n b\u1ed9 nh\u00f3m c\u0169ng nh\u01b0 b\u00ean ngo\u00e0i v\u1edbi c\u00e1c b\u00ean th\u1ee9 ba nh\u01b0 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 \u0111\u1ed1i t\u00e1c. \u0110i\u1ec1u n\u00e0y l\u00e0m cho canvas m\u00f4 h\u00ecnh kinh doanh ho\u1ea1t \u0111\u1ed9ng r\u1ea5t t\u1ed1t. <\/span>truy\u1ec1n \u0111\u1ea1t c\u00e1c m\u1ee5c ti\u00eau<\/span> v\u00e0 \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111i\u1ec3m tham chi\u1ebfu cho nhi\u1ec1u b\u00ean kh\u00e1c nhau.<\/span><\/p>\n B\u1ea3n v\u1ebd m\u00f4 h\u00ecnh kinh doanh l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u nhanh ch\u00f3ng \u0111\u1ec3 h\u1ecdc h\u1ecfi, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh kinh doanh. N\u00f3i nh\u01b0 v\u1eady, c\u00f3 m\u1ed9t s\u1ed1 c\u00e2n nh\u1eafc li\u00ean quan \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c ng\u1ee5 \u00fd nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp r\u00f5 r\u00e0ng trong khung m\u00f4 h\u00ecnh kinh doanh. V\u00ed d\u1ee5; c\u01b0\u1eddng \u0111\u1ed9 v\u00e0 t\u00ednh ch\u1ea5t c\u1ee7a s\u1ef1 c\u1ea1nh tranh, vai tr\u00f2, hi\u1ec7u su\u1ea5t, n\u0103ng l\u1ef1c v\u00e0 n\u0103ng l\u1ef1c, \u0111\u1ed3ng th\u1eddi gi\u1ea3i th\u00edch c\u00e1c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng m\u1eb7c d\u00f9 BMC r\u1ea5t h\u1eefu \u00edch trong vi\u1ec7c truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin nh\u01b0ng ch\u00fang kh\u00f4ng th\u1ec3 thay th\u1ebf ho\u00e0n to\u00e0n cho m\u00f4 h\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n Tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a m\u00f4 h\u00ecnh kinh doanh v\u00e0 l\u00e0 tr\u1ee5 c\u1ed9t trung t\u00e2m m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c xoay quanh. C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng \u0111\u00f3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh c\u1ee7a BMC. <\/span><\/p>\n \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb l\u00e0 l\u00fd do cho s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. N\u00f3 quy\u1ebft \u0111\u1ecbnh c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 h\u00e0nh vi c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u01b0a ra \u0111\u1ecbnh h\u01b0\u1edbng cho t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh. M\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd l\u00e0 r\u1ea5t quan tr\u1ecdng cho s\u1ef1 th\u00e0nh c\u00f4ng chung c\u1ee7a m\u00f4 h\u00ecnh kinh doanh v\u00e0 n\u00f3 l\u00e0 tr\u1ecdng t\u00e2m trong b\u1ee9c v\u1ebd m\u00f4 h\u00ecnh kinh doanh.<\/span><\/p>\n T\u1ea7m quan tr\u1ecdng c\u1ee7a tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 h\u01b0\u1edbng d\u1eabn ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a m\u00f4 h\u00ecnh kinh doanh v\u00e0 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi n\u00ean ti\u1ebfp c\u1eadn t\u1eebng ph\u1ea7n. Khi gi\u00e1 tr\u1ecb n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb r\u00f5 r\u00e0ng, n\u00f3 s\u1ebd gi\u00fap b\u1ea1n tham kh\u1ea3o d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 s\u1ebd l\u00e0m cho to\u00e0n b\u1ed9 khung m\u00f4 h\u00ecnh kinh doanh ch\u00ednh x\u00e1c h\u01a1n. <\/span><\/p>\n T\u00ecm hi\u1ec3u th\u00eam: Canvas m\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec?<\/a><\/b><\/p>\n Business Model Canvas<\/a> (BMC) l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7n t\u1ea1i \u0111\u1ec3 cung c\u1ea5p t\u00e0i li\u1ec7u v\u1ec1 c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ed1t. N\u00f3 g\u1eafn li\u1ec1n v\u1edbi nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0; d\u1ec5 \u0111\u1ecdc, tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng (m\u1ecdi th\u1ee9 trong nh\u00e1y m\u1eaft), th\u00fac \u0111\u1ea9y tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i v\u00e0 c\u1ed9ng t\u00e1c, t\u00ednh linh ho\u1ea1t v\u00e0 s\u00e1ng t\u1ea1o, kh\u1edfi \u0111\u1ea7u tuy\u1ec7t v\u1eddi cho vi\u1ec7c chu\u1ea9n b\u1ecb k\u1ebf ho\u1ea1ch kinh doanh, \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb m\u1ea1nh m\u1ebd, v.v. Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 gi\u00fap l\u00e0m s\u00e1ng t\u1ecf m\u1ed9t s\u1ed1 l\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng canvas m\u00f4 h\u00ecnh kinh doanh v\u00e0 n\u1ebfu b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng canvas m\u00f4 h\u00ecnh kinh doanh c\u1ee7a ch\u00fang t\u00f4i <\/span>M\u1eabu BMC<\/span> cho ch\u00ednh b\u1ea1n, h\u00e3y th\u1eed<\/span> IdeaScale Whiteboard<\/span><\/a> .<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":83600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4619],"class_list":["post-83685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-paul-vanzandt-vi"],"yoast_head":"\n\n
\u01afu \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh kinh doanh Canvas<\/h2>\n
T\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng<\/span><\/h3>\n
L\u00e0 m\u1ed9t c\u00f4ng tr\u00ecnh nhanh ch\u00f3ng v\u00e0 linh ho\u1ea1t<\/span><\/h3>\n
T\u1ea1o m\u1ed9t \u0111i\u1ec3m tham chi\u1ebfu chung<\/span><\/h3>\n
T\u1eadp trung v\u00e0o \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb<\/span><\/h3>\n
Ph\u1ea7n k\u1ebft lu\u1eadn<\/h2>\n