{"id":83667,"date":"2023-07-26T05:10:33","date_gmt":"2023-07-26T09:10:33","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/dinh-nghia-gon-gang-cua-canvas\/"},"modified":"2024-06-19T06:50:37","modified_gmt":"2024-06-19T10:50:37","slug":"dinh-nghia-gon-gang-cua-canvas","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-gon-gang-cua-canvas\/","title":{"rendered":"Lean Canvas l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p, v\u00ed d\u1ee5 v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;Conclusion&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Lean_Canvas\">Lean Canvas l\u00e0 g\u00ec?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Lean_Canvas\">Ph\u01b0\u01a1ng ph\u00e1p Lean l\u00e0 g\u00ec?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Leak_Canvas_Use_Guide\">V\u00ed d\u1ee5 v\u1ec1 Canvas Lean<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Leak_Canvas_Use_Guide\">H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Lean Canvas<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Phan_ket_luan\">Ph\u1ea7n k\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">Lean Canvas l\u00e0 m\u1ed9t trong nh\u1eefng c\u1ea5u tr\u00fac t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong vi\u1ec7c l\u1eb7p l\u1ea1i s\u1ea3n ph\u1ea9m, nh\u01b0ng n\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng th\u00ec n\u00f3 s\u1ebd g\u1ea7n nh\u01b0 kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong h\u01b0\u1edbng d\u1eabn n\u00e0y, ch\u00fang t\u00f4i s\u1ebd x\u00e1c \u0111\u1ecbnh m\u1ed9t m\u00f4 h\u00ecnh tinh g\u1ecdn v\u00e0 ch\u1ec9 ra c\u00e1ch s\u1eed d\u1ee5ng n\u00f3, gi\u1ea3i th\u00edch ph\u01b0\u01a1ng ph\u00e1p tinh g\u1ecdn v\u00e0 th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng tinh g\u1ecdn. N\u1ebfu b\u1ea1n th\u00edch h\u01b0\u1edbng d\u1eabn n\u00e0y v\u00e0 quan t\u00e2m \u0111\u1ebfn c\u00e1c h\u01b0\u1edbng d\u1eabn m\u1eabu t\u01b0\u01a1ng t\u1ef1 kh\u00e1c, h\u00e3y xem nh\u1eefng h\u01b0\u1edbng d\u1eabn m\u1edbi nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i tr\u00ean <\/span>T\u01b0 duy <span style=\"font-weight: 400;\">thi\u1ebft k\u1ebf<\/span> <span style=\"font-weight: 400;\">v\u00e0<\/span> ph\u00e2n t\u00edch <span style=\"font-weight: 400;\">MoSCoW<\/span> <span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 id=\"toc_What_is_Lean_Canvas\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Lean Canvas l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"font-weight: 400;\">Canvas<\/span> <span style=\"font-weight: 400;\">Lean<\/span><span style=\"font-weight: 400;\"> \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh c\u1ee7a <a href=\"https:\/\/ideascale.com\/vi\/bang-trang-y-tuong\/\">canvas m\u00f4 h\u00ecnh kinh doanh<\/a> truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 h\u1ee3p nh\u1ea5t m\u1ed9t k\u1ebf ho\u1ea1ch t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb ng\u01b0\u1eddi d\u00f9ng. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c k\u1ebf ho\u1ea1ch kinh doanh truy\u1ec1n th\u1ed1ng th\u00e0nh c\u00e1c gi\u1ea3 \u0111\u1ecbnh v\u00e0 gi\u00e1 tr\u1ecb quan tr\u1ecdng nh\u1ea5t, Lean Canvas \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp \u0111\u1ec3 l\u1eadp s\u01a1 \u0111\u1ed3 \u00fd t\u01b0\u1edfng kinh doanh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lean<\/span> <span style=\"font-weight: 400;\">Canvas<\/span> <span style=\"font-weight: 400;\">l\u00e0 m\u1ed9t phi\u00ean b\u1ea3n chuy\u1ec3n th\u1ec3 t\u1eeb canvas m\u00f4 h\u00ecnh kinh doanh \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho \u201cph\u01b0\u01a1ng ph\u00e1p kh\u1edfi nghi\u1ec7p tinh g\u1ecdn\u201d, m\u1ed9t k\u1ef9 thu\u1eadt r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c kh\u1ea3 n\u0103ng c\u1ee7a Lean Canvas.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-57925 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Lean-Canvas-1-600x338.png\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Lean-Canvas-1-600x338.png\" alt=\"V\u1ea3i n\u1ea1c\" width=\"600\" height=\"338\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27338%27%20viewBox%3D%270%200%20600%20338%27%3E%3Crect%20width%3D%27600%27%20height%3D%27338%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Lean-Canvas-1-200x113.png 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Lean-Canvas-1-300x169.png 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Lean-Canvas-1-400x225.png 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Lean-Canvas-1-600x338.png 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Lean-Canvas-1.png 640w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><b>Lean Canvas th\u01b0\u1eddng bao g\u1ed3m ch\u00edn y\u1ebfu t\u1ed1 ch\u00ednh:<\/b><\/p>\n<p><b>1. V\u1ea5n \u0111\u1ec1:<\/b> <span style=\"font-weight: 400;\">Ph\u1ea7n n\u00e0y n\u00eau ra v\u1ea5n \u0111\u1ec1 ho\u1eb7c \u0111i\u1ec3m y\u1ebfu c\u1ee5 th\u1ec3 m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n h\u01b0\u1edbng t\u1edbi gi\u1ea3i quy\u1ebft.<\/span><\/p>\n<p><b>2. Gi\u1ea3i ph\u00e1p:<\/b><span style=\"font-weight: 400;\"> M\u00f4 t\u1ea3 c\u00e1ch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00e3 x\u00e1c \u0111\u1ecbnh. \u0110\u00e2y th\u01b0\u1eddng l\u00e0 m\u1ed9t m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn v\u1ec1 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb.<\/span><\/p>\n<p><b>3. C\u00e1c s\u1ed1 li\u1ec7u ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) m\u00e0 b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.<\/span><\/p>\n<p><b>4. \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb duy nh\u1ea5t (UVP):<\/b> <span style=\"font-weight: 400;\">N\u00eau r\u00f5 \u0111i\u1ec1u g\u00ec l\u00e0m cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i t\u1ed1t h\u01a1n c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf hi\u1ec7n c\u00f3.<\/span><\/p>\n<p><b>5. K\u00eanh:<\/b> <span style=\"font-weight: 400;\">V\u1ea1ch ra c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i m\u00e0 b\u1ea1n d\u1ef1 \u0111\u1ecbnh s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><b>6. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/b> <span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m ho\u1eb7c lo\u1ea1i kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau.<\/span><\/p>\n<p><b>7. C\u01a1 c\u1ea5u chi ph\u00ed:<\/b> <span style=\"font-weight: 400;\">Li\u1ec7t k\u00ea c\u00e1c chi ph\u00ed ch\u00ednh li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><b>8. D\u00f2ng doanh thu:<\/b> <span style=\"font-weight: 400;\">M\u00f4 t\u1ea3 c\u00e1ch doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd ki\u1ebfm ti\u1ec1n, bao g\u1ed3m chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 ngu\u1ed3n doanh thu.<\/span><\/p>\n<p><b>9. L\u1ee3i th\u1ebf kh\u00f4ng c\u00f4ng b\u1eb1ng:<\/b> <span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh b\u1ea5t k\u1ef3 l\u1ee3i th\u1ebf ho\u1eb7c y\u1ebfu t\u1ed1 \u0111\u1ed9c \u0111\u00e1o n\u00e0o mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n<h2 id=\"toc_What_is_Lean_Canvas\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Ph\u01b0\u01a1ng ph\u00e1p Lean l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p tinh g\u1ecdn v\u00e0 m\u00f4 h\u00ecnh tinh g\u1ecdn c\u00f3 m\u1ed1i li\u00ean h\u1ec7 v\u1edbi nhau v\u00e0 m\u00f4 h\u00ecnh tinh g\u1ecdn ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean nhi\u1ec1u \u0111\u1ec1 xu\u1ea5t ch\u00ednh m\u00e0 ph\u01b0\u01a1ng ph\u00e1p tinh g\u1ecdn nh\u1ea5n m\u1ea1nh. V\u00ec l\u00fd do n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u ph\u01b0\u01a1ng ph\u00e1p Lean \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a Lean Canvas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p tinh g\u1ecdn l\u00e0 \u00fd t\u01b0\u1edfng th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a canvas tinh g\u1ecdn. Ph\u01b0\u01a1ng ph\u00e1p tinh g\u1ecdn \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi m\u1ed9t s\u1ed1 h\u01b0\u1edbng d\u1eabn \u0111\u01a1n gi\u1ea3n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lo\u1ea1i b\u1ecf nh\u1eefng th\u1ee9 kh\u00f4ng tr\u1ef1c ti\u1ebfp mang l\u1ea1i gi\u00e1 tr\u1ecb (c\u00f2n g\u1ecdi l\u00e0 l\u00e3ng ph\u00ed)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u1eb7p l\u1ea1i v\u1edbi c\u00e1c c\u1ea3i ti\u1ebfn theo chu k\u1ef3<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ba y\u1ebfu t\u1ed1 n\u00e0y l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p Lean v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng \u0111\u1ed3ng th\u1eddi gi\u1ea3m thi\u1ec3u l\u00e3ng ph\u00ed. Trong m\u1ed7i chu k\u1ef3 c\u1ea3i ti\u1ebfn, c\u00e1c nh\u00f3m n\u00ean t\u00ecm c\u00e1ch t\u0103ng l\u01b0\u1ee3ng gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng l\u00e3ng ph\u00ed l\u01b0\u1ee3ng l\u1edbn t\u00e0i nguy\u00ean cho c\u00e1c t\u00ednh n\u0103ng kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Gi\u00e1 tr\u1ecb l\u00e0 vua v\u00e0 lu\u00f4n \u0111\u01b0\u1ee3c t\u1ed1i \u0111a h\u00f3a<\/span><\/i> <span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p tinh g\u1ecdn \u0111\u01b0\u1ee3c Toyota t\u1ea1o ra v\u00e0 tri\u1ec3n khai v\u00e0o gi\u1eefa th\u1ebf k\u1ef7 20 nh\u1edd Ash Maurya, v\u00e0 k\u1ec3 t\u1eeb khi ra \u0111\u1eddi, ph\u01b0\u01a1ng ph\u00e1p tinh g\u1ecdn \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n sang t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m thay v\u00ec t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m truy\u1ec1n th\u1ed1ng. Ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i r\u1ea5t nhi\u1ec1u t\u1eeb vi\u1ec7c quan t\u00e2m \u0111\u1ebfn gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 l\u00e3ng ph\u00ed, \u0111\u1ed3ng th\u1eddi l\u00e0 tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng t\u1ef1 nhi\u00ean c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p tinh g\u1ecdn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00e2y gi\u1edd ch\u00fang ta \u0111\u00e3 hi\u1ec3u r\u00f5 v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p tinh g\u1ecdn v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a n\u00f3 th\u00f4ng qua m\u00f4 h\u00ecnh tinh g\u1ecdn, h\u00e3y n\u00f3i v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh tinh g\u1ecdn m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/span><\/p>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-mo-hinh-kinh-doanh-canvas\/\">Canvas m\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec?<\/a><\/b><\/p>\n<h2 id=\"toc_Leak_Canvas_Use_Guide\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">V\u00ed d\u1ee5 v\u1ec1 Canvas Lean<\/h2>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 minh h\u1ecda c\u00e1ch \u0111i\u1ec1n Lean Canvas cho c\u00e1c \u00fd t\u01b0\u1edfng kinh doanh kh\u00e1c nhau:<\/span><\/p>\n<p><b>V\u00ed d\u1ee5 1: \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u1ec3 qu\u1ea3n l\u00fd t\u00e1c v\u1ee5<\/b><\/p>\n<ul>\n<li><b>V\u1ea5n \u0111\u1ec1:<\/b> <span style=\"font-weight: 400;\">Nhi\u1ec1u ng\u01b0\u1eddi g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Gi\u1ea3i ph\u00e1p:<\/b> <span style=\"font-weight: 400;\">M\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng cung c\u1ea5p h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u00e1c v\u1ee5 \u0111\u01a1n gi\u1ea3n v\u00e0 tr\u1ef1c quan.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>S\u1ed1 li\u1ec7u ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, s\u1ed1 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>UVP:<\/b> <span style=\"font-weight: 400;\">Cung c\u1ea5p s\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ed9c \u0111\u00e1o gi\u1eefa thi\u1ebft k\u1ebf th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u01b0u ti\u00ean nhi\u1ec7m v\u1ee5 th\u00f4ng minh.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>K\u00eanh:<\/b> <span style=\"font-weight: 400;\">C\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, gi\u1edbi thi\u1ec7u truy\u1ec1n mi\u1ec7ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/b> <span style=\"font-weight: 400;\">C\u00e1c chuy\u00ean gia b\u1eadn r\u1ed9n, sinh vi\u00ean v\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c t\u1ef1 do.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>C\u01a1 c\u1ea5u chi ph\u00ed:<\/b> <span style=\"font-weight: 400;\">Chi ph\u00ed ph\u00e1t tri\u1ec3n v\u00e0 b\u1ea3o tr\u00ec, chi ph\u00ed ti\u1ebfp th\u1ecb.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>D\u00f2ng doanh thu:<\/b> <span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh Freemium v\u1edbi phi\u00ean b\u1ea3n mi\u1ec5n ph\u00ed v\u00e0 c\u00e1c t\u00f9y ch\u1ecdn \u0111\u0103ng k\u00fd cao c\u1ea5p.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>L\u1ee3i th\u1ebf kh\u00f4ng c\u00f4ng b\u1eb1ng:<\/b> <span style=\"font-weight: 400;\">Thu\u1eadt to\u00e1n \u01b0u ti\u00ean nhi\u1ec7m v\u1ee5 \u0111\u1ed9c quy\u1ec1n.<\/span><\/li>\n<\/ul>\n<p><b>V\u00ed d\u1ee5 2: M\u1ed9t qu\u00e1n c\u00e0 ph\u00ea \u0111\u1ecba ph\u01b0\u01a1ng<\/b><\/p>\n<ul>\n<li><b>V\u1ea5n \u0111\u1ec1:<\/b> <span style=\"font-weight: 400;\">C\u00f3 \u00edt l\u1ef1a ch\u1ecdn v\u1ec1 c\u00e0 ph\u00ea ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 b\u1ea7u kh\u00f4ng kh\u00ed \u1ea5m c\u00fang \u1edf khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Gi\u1ea3i ph\u00e1p:<\/b> <span style=\"font-weight: 400;\">M\u1ed9t qu\u00e1n c\u00e0 ph\u00ea nh\u1ecf t\u1eadp trung v\u00e0o c\u00e0 ph\u00ea cao c\u1ea5p v\u00e0 b\u1ea7u kh\u00f4ng kh\u00ed th\u00e2n thi\u1ec7n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>C\u00e1c s\u1ed1 li\u1ec7u ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u00e0ng ng\u00e0y, l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, s\u1ed1 l\u1ea7n mua trung b\u00ecnh tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>UVP:<\/b> <span style=\"font-weight: 400;\">C\u00e0 ph\u00ea th\u1ee7 c\u00f4ng t\u1eeb nh\u1eefng h\u1ea1t c\u00e0 ph\u00ea h\u1ea3o h\u1ea1ng trong khung c\u1ea3nh tho\u1ea3i m\u00e1i v\u00e0 ngh\u1ec7 thu\u1eadt.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>K\u00eanh:<\/b> <span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o \u0111\u1ecba ph\u01b0\u01a1ng, s\u1ef1 ki\u1ec7n c\u1ed9ng \u0111\u1ed3ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/b> <span style=\"font-weight: 400;\">Nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea c\u00e0 ph\u00ea, sinh vi\u00ean v\u00e0 chuy\u00ean gia \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>C\u01a1 c\u1ea5u chi ph\u00ed:<\/b> <span style=\"font-weight: 400;\">Ti\u1ec1n thu\u00ea nh\u00e0, cung c\u1ea5p h\u1ea1t c\u00e0 ph\u00ea, nh\u00e2n s\u1ef1, ti\u1ec7n \u00edch.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>D\u00f2ng doanh thu:<\/b> <span style=\"font-weight: 400;\">B\u00e1n c\u00e0 ph\u00ea, b\u00e1nh ng\u1ecdt, h\u00e0ng h\u00f3a, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>L\u1ee3i th\u1ebf kh\u00f4ng c\u00f4ng b\u1eb1ng:<\/b> <span style=\"font-weight: 400;\">M\u1ed1i quan h\u1ec7 c\u1ed9ng \u0111\u1ed3ng ch\u1eb7t ch\u1ebd v\u00e0 c\u00e1ch pha c\u00e0 ph\u00ea \u0111\u1ed9c \u0111\u00e1o.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Lean Canvas \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t t\u00e0i li\u1ec7u s\u1ed1ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c khi \u00fd t\u01b0\u1edfng kinh doanh ti\u1ebfn tri\u1ec3n v\u00e0 c\u00f3 th\u00eam th\u00f4ng tin. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb cho c\u1ea3 c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh l\u1eadp \u0111ang t\u00ecm c\u00e1ch xoay v\u00f2ng ho\u1eb7c ra m\u1eaft c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi.<\/span><\/p>\n<h2 id=\"toc_Leak_Canvas_Use_Guide\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng Lean Canvas<\/h2>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng Lean Canvas, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i chia nh\u1ecf t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t canvas hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 th\u00f4ng tin t\u1ed5ng quan v\u1ec1 m\u1ecdi th\u00e0nh ph\u1ea7n t\u1ea1o n\u00ean canvas tinh g\u1ecdn.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-57927 size-full\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Lean-Canvas-Advantage.jpeg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Lean-Canvas-Advantage.jpeg\" alt=\"\" width=\"360\" height=\"360\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27360%27%20height%3D%27360%27%20viewBox%3D%270%200%20360%20360%27%3E%3Crect%20width%3D%27360%27%20height%3D%27360%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Lean-Canvas-Advantage-66x66.jpeg 66w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Lean-Canvas-Advantage-150x150.jpeg 150w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Lean-Canvas-Advantage-200x200.jpeg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Lean-Canvas-Advantage-300x300.jpeg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Lean-Canvas-Advantage.jpeg 360w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><b>1. V\u1ea5n \u0111\u1ec1<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00d4 \u0111\u1ea7u ti\u00ean x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 b\u1ea1n mong mu\u1ed1n gi\u1ea3i quy\u1ebft. C\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft chung v\u1ec1 v\u1ea5n \u0111\u1ec1 l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t gi\u1ea3i ph\u00e1p b\u1ec1n v\u1eefng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi quan tr\u1ecdng c\u1ea7n h\u1ecfi trong ph\u1ea7n n\u00e0y c\u00f3 th\u1ec3 l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u1ea5n \u0111\u1ec1 b\u1ea1n \u0111ang t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft l\u00e0 g\u00ec?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ai?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft c\u1ee5 th\u1ec3 g\u1ed1c r\u1ec5 c\u1ee7a v\u1ea5n \u0111\u1ec1 nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<\/ul>\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><b>2. Gi\u1ea3i ph\u00e1p<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u1ea7n gi\u1ea3i ph\u00e1p l\u00e0 n\u01a1i gi\u1ea3i ph\u00e1p th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y chi ti\u1ebft h\u01a1n. \u1ede \u0111\u00e2y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i suy ngh\u0129 v\u1ec1 v\u1ecb tr\u00ed \u0111\u1ed9c \u0111\u00e1o c\u1ee7a gi\u1ea3i ph\u00e1p li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi quan tr\u1ecdng c\u1ea7n h\u1ecfi trong ph\u1ea7n n\u00e0y c\u00f3 th\u1ec3 l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang l\u1ea1i \u0111i\u1ec1u g\u00ec?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00f3 l\u00e0m g\u00ec?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o n\u00f3 cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u1ed9c \u0111\u00e1o?<\/span><\/li>\n<\/ul>\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><b>3. C\u00e1c s\u1ed1 li\u1ec7u ch\u00ednh<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 ph\u00e1t tri\u1ec3n s\u1ef1 thay \u0111\u1ed5i b\u1ec1n v\u1eefng, c\u1ea7n c\u00f3 s\u1eb5n c\u00e1c th\u01b0\u1edbc \u0111o \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u00e0 h\u01b0\u1edbng d\u1eabn th\u00e0nh c\u00f4ng. Ph\u1ea7n s\u1ed1 li\u1ec7u ch\u00ednh l\u00e0 n\u01a1i tr\u00ecnh b\u00e0y chi ti\u1ebft v\u00e0 l\u00e0 n\u01a1i b\u1ea1n ngh\u0129 v\u1ec1 nh\u1eefng g\u00ec c\u1ea7n l\u00e0m \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi quan tr\u1ecdng c\u1ea7n h\u1ecfi trong ph\u1ea7n n\u00e0y c\u00f3 th\u1ec3 l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c s\u1ed1 li\u1ec7u ch\u00ednh cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n s\u1ebd \u0111o l\u01b0\u1eddng nh\u1eefng g\u00ec th\u00e0nh c\u00f4ng v\u00e0 nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c mong \u0111\u1ee3i b\u1eb1ng c\u00e1ch n\u00e0o?<\/span><\/li>\n<\/ul>\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><b>4. \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb l\u00e0 \u0111i\u1ec3m giao thoa quan tr\u1ecdng n\u01a1i gi\u1ea3i ph\u00e1p tr\u00f9ng l\u1eb7p v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 l\u00fac c\u00e1c gi\u1ea3i ph\u00e1p b\u1ea1n \u0111\u1ec1 xu\u1ea5t ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb duy nh\u1ea5t c\u1ee7a b\u1ea1n v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi quan tr\u1ecdng c\u1ea7n h\u1ecfi trong ph\u1ea7n n\u00e0y c\u00f3 th\u1ec3 l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb duy nh\u1ea5t c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110i\u1ec1u g\u00ec l\u00e0m cho gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t so v\u1edbi h\u1ec7 sinh th\u00e1i c\u1ee7a c\u00e1c gi\u1ea3i ph\u00e1p th\u1ea7m k\u00edn?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n n\u1ed5i b\u1eadt?<\/span><\/li>\n<\/ul>\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><b>5. \u01afu \u0111i\u1ec3m<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Khi ho\u00e0n th\u00e0nh ph\u1ea7n l\u1ee3i th\u1ebf, h\u00e3y ngh\u0129 v\u1ec1 nh\u1eefng c\u00e1ch \u0111\u1ed9c \u0111\u00e1o m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n chu\u1ea9n b\u1ecb \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc m\u1eaft c\u0169ng nh\u01b0 c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 kh\u1ea3 n\u0103ng c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o tr\u00ean h\u00e0nh tr\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi quan tr\u1ecdng c\u1ea7n h\u1ecfi trong ph\u1ea7n n\u00e0y c\u00f3 th\u1ec3 l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110i\u1ec1u g\u00ec khi\u1ebfn gi\u1ea3i ph\u00e1p\/nh\u00f3m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c trang b\u1ecb \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-57926 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/lean-canvas-improvement-600x338.jpeg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/lean-canvas-improvement-600x338.jpeg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27338%27%20viewBox%3D%270%200%20600%20338%27%3E%3Crect%20width%3D%27600%27%20height%3D%27338%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/lean-canvas-improvement-200x113.jpeg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/lean-canvas-improvement-300x169.jpeg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/lean-canvas-improvement-400x225.jpeg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/lean-canvas-improvement-600x338.jpeg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/lean-canvas-improvement.jpeg 624w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><b>6. K\u00eanh<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u1ea7n k\u00eanh \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u00e0 b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn c\u1ea3 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ng\u01b0\u1eddi d\u00f9ng m\u1edbi ti\u1ec1m n\u0103ng. \u0110i\u1ec1u n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u1ea3 gi\u1ea3i ph\u00e1p hi\u1ec7n t\u1ea1i v\u00e0 c\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh n\u00f3i chung.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi quan tr\u1ecdng c\u1ea7n h\u1ecfi trong ph\u1ea7n n\u00e0y c\u00f3 th\u1ec3 l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n s\u1ebd s\u1eed d\u1ee5ng k\u00eanh li\u00ean l\u1ea1c n\u00e0o \u0111\u1ec3 g\u00e2y \u1ed3n \u00e0o xung quanh gi\u1ea3i ph\u00e1p c\u1ee7a m\u00ecnh?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi?<\/span><\/li>\n<\/ul>\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><b>7. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u1ea7n ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng kh\u00e1c nhau m\u00e0 gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n h\u01b0\u1edbng t\u1edbi. \u0110\u00e2y th\u1ef1c ch\u1ea5t l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng ch\u00ednh c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft ng\u01b0\u1eddi d\u00f9ng ch\u00ednh c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 l\u00e0 ai, h\u00e3y c\u00e2n nh\u1eafc vi\u1ec7c \u0111i\u1ec1n v\u00e0o m\u1ed9t <\/span><a href=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-ban-do-ca-nhan\/\"><span style=\"font-weight: 400;\">b\u1ea3n \u0111\u1ed3 nh\u00e2n c\u00e1ch<\/span><\/a> <span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi quan tr\u1ecdng c\u1ea7n h\u1ecfi trong ph\u1ea7n n\u00e0y c\u00f3 th\u1ec3 l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n h\u01b0\u1edbng t\u1edbi ai?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n l\u00e0 ai?<\/span><\/li>\n<\/ul>\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><b>8. C\u01a1 c\u1ea5u chi ph\u00ed<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u1ea7n c\u1ea5u tr\u00fac chi ph\u00ed l\u00e0 n\u01a1i b\u1ea1n b\u1eaft \u0111\u1ea7u suy ngh\u0129 v\u1ec1 h\u1eadu c\u1ea7n xung quanh gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh. \u0110\u1ec3 n\u00f3 th\u00e0nh c\u00f4ng, ph\u1ea3i c\u00f3 c\u00e1c bi\u1ec7n ph\u00e1p \u0111\u1ea3m b\u1ea3o n\u00f3 c\u00f3 ranh gi\u1edbi v\u00e0 h\u01b0\u1edbng d\u1eabn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi quan tr\u1ecdng c\u1ea7n h\u1ecfi trong ph\u1ea7n n\u00e0y c\u00f3 th\u1ec3 l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ecdi ng\u01b0\u1eddi c\u00f3 tr\u1ea3 ti\u1ec1n cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng v\u00e0 n\u1ebfu c\u00f3 th\u00ec bao nhi\u00eau?<\/span><\/li>\n<\/ul>\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><b>9. D\u00f2ng doanh thu<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u1ea7n lu\u1ed3ng doanh thu l\u00e0 ph\u1ea7n cu\u1ed1i c\u00f9ng c\u1ee7a khung v\u1ebd tinh g\u1ecdn v\u00e0 l\u00e0 ph\u1ea7n t\u01b0\u01a1ng t\u1ef1 v\u1edbi c\u1ea5u tr\u00fac chi ph\u00ed tr\u01b0\u1edbc \u0111\u00f3. Trong ph\u1ea7n n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i suy ngh\u0129 xem c\u00e1c ngu\u1ed3n doanh thu kh\u00e1c nhau s\u1ebd nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 ch\u00fang s\u1ebd t\u1ea1o ra l\u1ee3i nhu\u1eadn nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t c\u00e2u h\u1ecfi quan tr\u1ecdng c\u1ea7n \u0111\u1eb7t ra trong ph\u1ea7n n\u00e0y c\u00f3 th\u1ec3 l\u00e0:<\/span> C\u00f4ng ty c\u1ee7a b\u1ea1n s\u1ebd t\u1ea1o ra doanh thu v\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nac-canvas-vs-business-model-canvas\/\"><span data-sheets-value=\"{'1':2,'2':'Lean Canvas vs. Business Model Canvas: Learn The Difference '}\" data-sheets-userformat=\"{'2':22657,'3':{'1':0,'3':1},'10':2,'14':{'1':3,'3':1},'15':'Arial','17':1}\">Lean Canvas so v\u1edbi Business Model Canvas<\/span><\/a><\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Ph\u1ea7n k\u1ebft lu\u1eadn<\/h2>\n<p><span style=\"font-weight: 400;\">Lean Canvas kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh. N\u00f3 \u0111\u1ea1i di\u1ec7n cho t\u01b0\u01a1ng lai c\u1ee7a s\u1ef1 chu\u1ea9n b\u1ecb, h\u1ee3p nh\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 cho c\u00e1c doanh nghi\u1ec7p \u1edf kh\u1eafp m\u1ecdi n\u01a1i. N\u1ebfu b\u1ea1n th\u00edch h\u01b0\u1edbng d\u1eabn n\u00e0y, h\u00e3y nh\u1edb xem t\u1ea5t c\u1ea3 c\u00e1c h\u01b0\u1edbng d\u1eabn m\u1eabu kh\u00e1c m\u00e0 ch\u00fang t\u00f4i c\u00f3 tr\u00ean <\/span><a href=\"https:\/\/ideascale.com\/vi\/bang-trang-y-tuong\/\"><span style=\"font-weight: 400;\">B\u1ea3ng tr\u1eafng IdeaScale<\/span><\/a> <span style=\"font-weight: 400;\">, bao g\u1ed3m c\u00e1c h\u01b0\u1edbng d\u1eabn kh\u00e1c c\u1ee7a ch\u00fang t\u00f4i v\u1ec1<\/span> <span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-kanban\/\">Kanban<\/a><\/span> <span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/span> <span style=\"font-weight: 400;\">v\u00e0<\/span> <span style=\"font-weight: 400;\">H\u1ed9i th\u1ea3o \u1ea3o<\/span> <span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":83668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4619],"class_list":["post-83667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-paul-vanzandt-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lean Canvas l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p, v\u00ed d\u1ee5 v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng<\/title>\n<meta name=\"description\" content=\"Lean Canvas \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh c\u1ee7a canvas m\u00f4 h\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 h\u1ee3p nh\u1ea5t m\u1ed9t k\u1ebf ho\u1ea1ch t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb ng\u01b0\u1eddi d\u00f9ng. 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