{"id":83667,"date":"2023-07-26T05:10:33","date_gmt":"2023-07-26T09:10:33","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/dinh-nghia-gon-gang-cua-canvas\/"},"modified":"2024-06-19T06:50:37","modified_gmt":"2024-06-19T10:50:37","slug":"dinh-nghia-gon-gang-cua-canvas","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-gon-gang-cua-canvas\/","title":{"rendered":"Lean Canvas l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p, v\u00ed d\u1ee5 v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng"},"content":{"rendered":"

M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div>

<\/div><\/div><\/div><\/div>

Lean Canvas l\u00e0 m\u1ed9t trong nh\u1eefng c\u1ea5u tr\u00fac t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong vi\u1ec7c l\u1eb7p l\u1ea1i s\u1ea3n ph\u1ea9m, nh\u01b0ng n\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng th\u00ec n\u00f3 s\u1ebd g\u1ea7n nh\u01b0 kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Trong h\u01b0\u1edbng d\u1eabn n\u00e0y, ch\u00fang t\u00f4i s\u1ebd x\u00e1c \u0111\u1ecbnh m\u1ed9t m\u00f4 h\u00ecnh tinh g\u1ecdn v\u00e0 ch\u1ec9 ra c\u00e1ch s\u1eed d\u1ee5ng n\u00f3, gi\u1ea3i th\u00edch ph\u01b0\u01a1ng ph\u00e1p tinh g\u1ecdn v\u00e0 th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng tinh g\u1ecdn. N\u1ebfu b\u1ea1n th\u00edch h\u01b0\u1edbng d\u1eabn n\u00e0y v\u00e0 quan t\u00e2m \u0111\u1ebfn c\u00e1c h\u01b0\u1edbng d\u1eabn m\u1eabu t\u01b0\u01a1ng t\u1ef1 kh\u00e1c, h\u00e3y xem nh\u1eefng h\u01b0\u1edbng d\u1eabn m\u1edbi nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i tr\u00ean <\/span>T\u01b0 duy thi\u1ebft k\u1ebf<\/span> v\u00e0<\/span> ph\u00e2n t\u00edch MoSCoW<\/span> .<\/span><\/p>\n

Lean Canvas l\u00e0 g\u00ec?<\/h2>\n

Canvas<\/span> Lean<\/span> \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh c\u1ee7a canvas m\u00f4 h\u00ecnh kinh doanh<\/a> truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 h\u1ee3p nh\u1ea5t m\u1ed9t k\u1ebf ho\u1ea1ch t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb ng\u01b0\u1eddi d\u00f9ng. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c k\u1ebf ho\u1ea1ch kinh doanh truy\u1ec1n th\u1ed1ng th\u00e0nh c\u00e1c gi\u1ea3 \u0111\u1ecbnh v\u00e0 gi\u00e1 tr\u1ecb quan tr\u1ecdng nh\u1ea5t, Lean Canvas \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp \u0111\u1ec3 l\u1eadp s\u01a1 \u0111\u1ed3 \u00fd t\u01b0\u1edfng kinh doanh.<\/span><\/p>\n

Lean<\/span> Canvas<\/span> l\u00e0 m\u1ed9t phi\u00ean b\u1ea3n chuy\u1ec3n th\u1ec3 t\u1eeb canvas m\u00f4 h\u00ecnh kinh doanh \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho \"ph\u01b0\u01a1ng ph\u00e1p kh\u1edfi nghi\u1ec7p tinh g\u1ecdn\", m\u1ed9t k\u1ef9 thu\u1eadt r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c kh\u1ea3 n\u0103ng c\u1ee7a Lean Canvas.<\/span><\/p>\n

\"V\u1ea3i<\/p>\n

Lean Canvas th\u01b0\u1eddng bao g\u1ed3m ch\u00edn y\u1ebfu t\u1ed1 ch\u00ednh:<\/b><\/p>\n

1. V\u1ea5n \u0111\u1ec1:<\/b> Ph\u1ea7n n\u00e0y n\u00eau ra v\u1ea5n \u0111\u1ec1 ho\u1eb7c \u0111i\u1ec3m y\u1ebfu c\u1ee5 th\u1ec3 m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n h\u01b0\u1edbng t\u1edbi gi\u1ea3i quy\u1ebft.<\/span><\/p>\n

2. Gi\u1ea3i ph\u00e1p:<\/b> M\u00f4 t\u1ea3 c\u00e1ch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00e3 x\u00e1c \u0111\u1ecbnh. \u0110\u00e2y th\u01b0\u1eddng l\u00e0 m\u1ed9t m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn v\u1ec1 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb.<\/span><\/p>\n

3. C\u00e1c s\u1ed1 li\u1ec7u ch\u00ednh:<\/b> X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) m\u00e0 b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.<\/span><\/p>\n

4. \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb duy nh\u1ea5t (UVP):<\/b> N\u00eau r\u00f5 \u0111i\u1ec1u g\u00ec l\u00e0m cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i t\u1ed1t h\u01a1n c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf hi\u1ec7n c\u00f3.<\/span><\/p>\n

5. K\u00eanh:<\/b> V\u1ea1ch ra c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n ph\u1ed1i m\u00e0 b\u1ea1n d\u1ef1 \u0111\u1ecbnh s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/span><\/p>\n

6. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/b> X\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m ho\u1eb7c lo\u1ea1i kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau.<\/span><\/p>\n

7. C\u01a1 c\u1ea5u chi ph\u00ed:<\/b> Li\u1ec7t k\u00ea c\u00e1c chi ph\u00ed ch\u00ednh li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n

8. D\u00f2ng doanh thu:<\/b> M\u00f4 t\u1ea3 c\u00e1ch doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd ki\u1ebfm ti\u1ec1n, bao g\u1ed3m chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 ngu\u1ed3n doanh thu.<\/span><\/p>\n

9. L\u1ee3i th\u1ebf kh\u00f4ng c\u00f4ng b\u1eb1ng:<\/b> X\u00e1c \u0111\u1ecbnh b\u1ea5t k\u1ef3 l\u1ee3i th\u1ebf ho\u1eb7c y\u1ebfu t\u1ed1 \u0111\u1ed9c \u0111\u00e1o n\u00e0o mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p Lean l\u00e0 g\u00ec?<\/h2>\n

Ph\u01b0\u01a1ng ph\u00e1p tinh g\u1ecdn v\u00e0 m\u00f4 h\u00ecnh tinh g\u1ecdn c\u00f3 m\u1ed1i li\u00ean h\u1ec7 v\u1edbi nhau v\u00e0 m\u00f4 h\u00ecnh tinh g\u1ecdn ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean nhi\u1ec1u \u0111\u1ec1 xu\u1ea5t ch\u00ednh m\u00e0 ph\u01b0\u01a1ng ph\u00e1p tinh g\u1ecdn nh\u1ea5n m\u1ea1nh. V\u00ec l\u00fd do n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u ph\u01b0\u01a1ng ph\u00e1p Lean \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a Lean Canvas.<\/span><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p tinh g\u1ecdn l\u00e0 \u00fd t\u01b0\u1edfng th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a canvas tinh g\u1ecdn. Ph\u01b0\u01a1ng ph\u00e1p tinh g\u1ecdn \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi m\u1ed9t s\u1ed1 h\u01b0\u1edbng d\u1eabn \u0111\u01a1n gi\u1ea3n:<\/span><\/p>\n