{"id":83635,"date":"2023-07-26T07:11:47","date_gmt":"2023-07-26T11:11:47","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/dinh-nghia-mo-hinh-kinh-doanh-canvas\/"},"modified":"2024-06-23T08:54:42","modified_gmt":"2024-06-23T12:54:42","slug":"dinh-nghia-mo-hinh-kinh-doanh-canvas","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-mo-hinh-kinh-doanh-canvas\/","title":{"rendered":"Canvas m\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, v\u00ed d\u1ee5, k\u00eanh v\u00e0 t\u00e0i nguy\u00ean ch\u00ednh"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;Conclusion&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng Canvas M\u00f4 h\u00ecnh Kinh doanh \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng l\u1ef1a ch\u1ecdn thay th\u1ebf cao c\u1ea5p h\u01a1n vi\u1ec7c k\u00e9o n\u00f3 ra gi\u1ea5y. C\u00e1c h\u1ed9i \u0111\u1ed3ng n\u00e0y bi\u1ebfn vi\u1ec7c t\u1ea1o v\u00e0 di\u1ec5n gi\u1ea3i c\u00e1c k\u1ebf ho\u1ea1ch kinh doanh ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng tr\u1edf th\u00e0nh n\u1ed7 l\u1ef1c h\u1ee3p t\u00e1c v\u00e0 l\u00e0 \u0111i\u1ec1u m\u00e0 b\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111\u1ecbnh ngh\u0129a canvas m\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec v\u00e0 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c l\u1ee3i \u00edch kh\u00e1c nhau c\u1ee7a n\u00f3 c\u0169ng nh\u01b0 c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang, \u0111\u1ed3ng th\u1eddi h\u01b0\u1edbng d\u1eabn b\u1ea1n qua canvas m\u00f4 h\u00ecnh kinh doanh c\u1ee7a ri\u00eang ch\u00fang t\u00f4i. N\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c \u0111\u1ecbnh ngh\u0129a m\u1eabu kh\u00e1c c\u1ee7a ch\u00fang t\u00f4i, b\u1ea1n c\u00f3 th\u1ec3 xem h\u01b0\u1edbng d\u1eabn c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 <\/span><a href=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-kanban\/\"><span style=\"font-weight: 400;\">Kanban<\/span><\/a> <span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/span> <span style=\"font-weight: 400;\">v\u00e0<\/span> <span style=\"font-weight: 400;\">SWOT<\/span> <span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 id=\"toc_What_is_a_Business_Model_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Canvas m\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"font-weight: 400;\">Canvas m\u00f4 h\u00ecnh kinh doanh \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u1ed5 ch\u1ee9c gi\u00fap h\u00ecnh dung s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t m\u00f4 h\u00ecnh kinh doanh ti\u1ec1m n\u0103ng. N\u00f3 m\u00f4 t\u1ea3 c\u00e1c th\u00e0nh ph\u1ea7n c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a doanh nghi\u1ec7p ra th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng canvas m\u00f4 h\u00ecnh kinh doanh l\u00e0 \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, c\u00e1ch th\u00fac \u0111\u1ea9y l\u1ee3i nhu\u1eadn v\u00e0 c\u00e1ch \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb duy nh\u1ea5t. \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ea7n ch\u00ednh trong vi\u1ec7c s\u1eed d\u1ee5ng canvas m\u00f4 h\u00ecnh kinh doanh v\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-57951 size-fusion-800\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-800x411.png\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-800x411.png\" alt=\"M\u00f4 h\u00ecnh kinh doanh Canvas\" width=\"800\" height=\"411\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27411%27%20viewBox%3D%270%200%20800%20411%27%3E%3Crect%20width%3D%27800%27%20height%3D%27411%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-200x103.png 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-300x154.png 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-400x206.png 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-600x308.png 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-768x395.png 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-800x411.png 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-1024x526.png 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-1200x617.png 1200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1-1536x789.png 1536w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-1.png 1600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Canvas m\u00f4 h\u00ecnh kinh doanh l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf hi\u1ec7u qu\u1ea3 cho ph\u01b0\u01a1ng ph\u00e1p ghi ch\u00e9p k\u1ebf ho\u1ea1ch kinh doanh truy\u1ec1n th\u1ed1ng, th\u01b0\u1eddng \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y d\u01b0\u1edbi d\u1ea1ng t\u00e0i li\u1ec7u d\u00e0i nhi\u1ec1u trang.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c m\u1eabu n\u00e0y l\u00e0m cho c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a k\u1ebf ho\u1ea1ch kinh doanh tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u00e0 d\u1ec5 hi\u1ec3u h\u01a1n \u0111\u1ed3ng th\u1eddi cung c\u1ea5p h\u00ecnh \u1ea3nh tr\u1ef1c quan nhanh ch\u00f3ng v\u1ec1 nh\u1eefng th\u00f4ng tin n\u00e0y. Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u00f4ng qua b\u1ea3ng tr\u1eafng tr\u1ef1c tuy\u1ebfn nh\u01b0 <\/span><a href=\"https:\/\/ideascale.com\/vi\/bang-trang-y-tuong\/\"><span style=\"font-weight: 400;\">IdeaScale Whiteboard<\/span><\/a> <span style=\"font-weight: 400;\">, n\u00f3 c\u0169ng cho ph\u00e9p c\u1ed9ng t\u00e1c tr\u00ean c\u00e1c m\u1ee5c n\u00e0y, v\u1ed1n \u0111\u00e3 l\u00e0m cho k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khung M\u00f4 h\u00ecnh Kinh doanh bao g\u1ed3m ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng, m\u1ed7i kh\u1ed1i th\u1ec3 hi\u1ec7n m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p:<\/span><\/p>\n<ul>\n<li><b>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/b> <span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ho\u1eb7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi ph\u1ee5c v\u1ee5.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb:<\/b> <span style=\"font-weight: 400;\">M\u00f4 t\u1ea3 gi\u00e1 tr\u1ecb ho\u1eb7c l\u1ee3i \u00edch duy nh\u1ea5t m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>K\u00eanh:<\/b> <span style=\"font-weight: 400;\">Gi\u1ea3i th\u00edch c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 k\u00eanh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng nh\u1eb1m \u0111\u01b0a ra tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng:<\/b> <span style=\"font-weight: 400;\">Ph\u00e1c th\u1ea3o c\u00e1c lo\u1ea1i m\u1ed1i quan h\u1ec7 v\u00e0 t\u01b0\u01a1ng t\u00e1c m\u00e0 doanh nghi\u1ec7p thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>D\u00f2ng doanh thu:<\/b> <span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n doanh thu v\u00e0 c\u00e1ch doanh nghi\u1ec7p l\u00ean k\u1ebf ho\u1ea1ch t\u1ea1o thu nh\u1eadp t\u1eeb kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ngu\u1ed3n l\u1ef1c ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">Li\u1ec7t k\u00ea c\u00e1c t\u00e0i s\u1ea3n, k\u1ef9 n\u0103ng v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 v\u1eadn h\u00e0nh doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh c\u00e1c nhi\u1ec7m v\u1ee5 v\u00e0 h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u01b0a ra tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb v\u00e0 t\u1ea1o ra doanh thu.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Quan h\u1ec7 \u0111\u1ed1i t\u00e1c ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">M\u00f4 t\u1ea3 b\u1ea5t k\u1ef3 th\u1ef1c th\u1ec3 ho\u1eb7c t\u1ed5 ch\u1ee9c b\u00ean ngo\u00e0i n\u00e0o m\u00e0 doanh nghi\u1ec7p h\u1ee3p t\u00e1c \u0111\u1ec3 c\u1ee7ng c\u1ed1 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>C\u01a1 c\u1ea5u chi ph\u00ed:<\/b> <span style=\"font-weight: 400;\">Tr\u00ecnh b\u00e0y chi ti\u1ebft c\u00e1c chi ph\u00ed v\u00e0 chi ph\u00ed ph\u00e1t sinh trong qu\u00e1 tr\u00ecnh \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<h2 id=\"toc_Business_Model_Canvas_Explained\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">9 v\u00ed d\u1ee5 v\u1ec1 m\u00f4 h\u00ecnh kinh doanh Canvas<\/h2>\n<p><span style=\"font-weight: 400;\">Khi b\u1ea1n \u0111\u00e3 ho\u00e0n to\u00e0n hi\u1ec3u l\u00fd do n\u00ean s\u1eed d\u1ee5ng canvas m\u00f4 h\u00ecnh kinh doanh, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111i s\u00e2u v\u00e0o ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb1ng sau m\u1ed7i b\u01b0\u1edbc. Trong ph\u1ea7n n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch c\u00e1ch th\u1ef1c hi\u1ec7n \u0111\u00fang <\/span><span style=\"font-weight: 400;\">l\u1eadp k\u1ebf ho\u1ea1ch th\u00e0nh c\u00f4ng<\/span> <span style=\"font-weight: 400;\">tr\u00ean<\/span> <span style=\"font-weight: 400;\">b\u1ea3n v\u1ebd m\u00f4 h\u00ecnh kinh doanh<\/span> <span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">1. \u0110\u1ed1i t\u00e1c ch\u00ednh<\/h3>\n<p><b>C\u00e2u h\u1ecfi n\u00ean \u0111\u1eb7t ra:<\/b> <span style=\"font-weight: 400;\">\u201c\u0110\u1ed1i t\u00e1c ch\u00ednh c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e0 g\u00ec?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2u h\u1ecfi n\u00e0y g\u1ee3i \u00fd v\u1ec1 c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 c\u00f3 \u0111\u1ec3 li\u00ean k\u1ebft ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf so v\u1edbi \u0111\u1ed1i th\u1ee7. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi nh\u1ea5t \u0111\u1ecbnh, c\u00e1c c\u00f4ng ty kh\u00e1c ho\u1eb7c b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c h\u1ee3p t\u00e1c h\u1ee3p t\u00e1c n\u00e0o. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xem x\u00e9t quan h\u1ec7 \u0111\u1ed1i t\u00e1c khi ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh v\u00ec cu\u1ed1i c\u00f9ng ch\u00fang s\u1ebd kh\u00f4ng ch\u1ec9 h\u1eefu \u00edch m\u00e0 c\u00f2n c\u1ea7n thi\u1ebft cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3ng b\u00e1 c\u1ee7a doanh nghi\u1ec7p. Ch\u00fang c\u0169ng c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 l\u1ee3i th\u1ebf ban \u0111\u1ea7u v\u00e0 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y m\u1ed9t doanh nghi\u1ec7p nh\u1ecf ti\u1ebfn l\u00ean theo c\u1ea5p s\u1ed1 nh\u00e2n.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">2. T\u00e0i nguy\u00ean ch\u00ednh<\/h3>\n<p><b>C\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec3 h\u1ecfi: <\/b><span style=\"font-weight: 400;\">Nh\u1eefng ngu\u1ed3n l\u1ef1c n\u00e0o c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n? N\u1ebfu b\u1ea1n ch\u01b0a c\u00f3 nh\u1eefng t\u00e0i nguy\u00ean n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng b\u01b0\u1edbc n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u00fang?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngu\u1ed3n l\u1ef1c l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c thay \u0111\u1ed5i l\u1edbn nh\u1ea5t trong doanh nghi\u1ec7p v\u00e0 \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i nh\u1eadn ra ngu\u1ed3n l\u1ef1c n\u00e0o b\u1ea1n c\u00f3 v\u00e0 ngu\u1ed3n l\u1ef1c n\u00e0o b\u1ea1n c\u1ea7n. B\u1eb1ng c\u00e1ch suy ngh\u0129 v\u1ec1 c\u00e1c ngu\u1ed3n l\u1ef1c b\u1ea1n c\u1ea7n \u0111\u1ec3 th\u00e0nh l\u1eadp doanh nghi\u1ec7p, b\u1ea1n s\u1ebd d\u1ea7n d\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c b\u01b0\u1edbc c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng kinh doanh. C\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u00f3ng vai tr\u00f2 tr\u1ef1c ti\u1ebfp v\u00e0o \u0111\u00f3 v\u00e0 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">3. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh<\/h3>\n<p><b>C\u00e1c c\u00e2u h\u1ecfi c\u1ea7n \u0111\u1eb7t ra:<\/b> <span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd h\u1ed7 tr\u1ee3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0o cho kh\u00e1ch h\u00e0ng?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n tr\u00ecnh b\u00e0y chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111ang \u0111\u01b0\u1ee3c cung c\u1ea5p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Khi ngh\u0129 v\u1ec1 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n h\u1ed7 tr\u1ee3 ho\u1eb7c c\u1ea3i thi\u1ec7n, b\u1ea1n v\u1ed1n \u0111ang ngh\u0129 v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng g\u00ec h\u1ecd s\u1ebd tr\u1ea3i nghi\u1ec7m v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c s\u1ebd l\u00e0 \u0111\u1ed9ng l\u1ef1c cho to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng kinh doanh, v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0y s\u1ebd l\u00e0 g\u00ec v\u00e0 h\u1ecd s\u1ebd s\u1eed d\u1ee5ng n\u00f3 ch\u00ednh x\u00e1c nh\u01b0 th\u1ebf n\u00e0o. M\u1eb7c d\u00f9 vi\u1ec7c suy ngh\u0129 v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 l\u00e0 quan tr\u1ecdng nh\u01b0ng b\u1ea1n c\u0169ng n\u00ean ngh\u0129 v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c khi m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng ti\u1ebfp tuy\u1ebfn ho\u1eb7c nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi s\u1ef1 c\u1ed9ng t\u00e1c c\u1ee7a c\u00e1c doanh nghi\u1ec7p kh\u00e1c. T\u1ea5t c\u1ea3 nh\u1eefng t\u00ecnh hu\u1ed1ng n\u00e0y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch doanh nghi\u1ec7p c\u1ee7a b\u1ea1n h\u1ed7 tr\u1ee3 v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-57953 size-fusion-800\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-800x411.png\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-800x411.png\" alt=\"Canvas m\u00f4 h\u00ecnh kinh doanh Gi\u1ea3i ph\u00e1p X\u00e1c \u0111\u1ecbnh\" width=\"800\" height=\"411\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27411%27%20viewBox%3D%270%200%20800%20411%27%3E%3Crect%20width%3D%27800%27%20height%3D%27411%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-200x103.png 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-300x154.png 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-400x206.png 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-600x308.png 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-768x395.png 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-800x411.png 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-1024x526.png 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-1200x617.png 1200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas-1536x789.png 1536w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/The-Defining-Solutions-business-model-canvas.png 1600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">4. Nh\u1eefng \u0111\u1ec1 xu\u1ea5t ch\u00ednh<\/h3>\n<p><b>C\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec3 h\u1ecfi: <\/b><span style=\"font-weight: 400;\">\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb duy nh\u1ea5t c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? B\u1ea1n mang \u0111\u1ebfn \u0111i\u1ec1u g\u00ec cho cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y ch\u01b0a t\u1eebng c\u00f3? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n l\u00e0m cho cu\u1ed9c s\u1ed1ng\/c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd d\u1ec5 d\u00e0ng h\u01a1n?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb ph\u1ea3i l\u00e0 m\u1ed9t trong nh\u1eefng chi ti\u1ebft x\u00e1c th\u1ef1c nh\u1ea5t c\u1ee7a to\u00e0n b\u1ed9 m\u00f4 h\u00ecnh kinh doanh v\u00ec \u0111\u00f3 l\u00e0 l\u00fd do c\u1ed1t l\u00f5i \u0111\u1ec3 th\u00e0nh l\u1eadp doanh nghi\u1ec7p. N\u1ebfu kh\u00f4ng c\u00f3 tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng c\u00f3 \u00fd ngh\u0129a g\u00ec v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng c\u1ea3m th\u1ea5y h\u1ecd c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 t\u00ecm th\u1ea5y l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb ph\u1ea3i l\u00e0 th\u1ee9 g\u00ec \u0111\u00f3 v\u1eeba c\u00f3 nhu c\u1ea7u v\u1eeba \u0111\u1ed9c \u0111\u00e1o. N\u00f3 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng ho\u00e0n to\u00e0n \u0111\u1ed9c \u0111\u00e1o, nh\u01b0ng n\u00f3 ph\u1ea3i c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt \u0111\u1ec3 l\u00e0m cho n\u00f3 n\u1ed5i b\u1eadt. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i cho kh\u00e1ch h\u00e0ng l\u00fd do \u0111\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n h\u01a1n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00e1c. Do t\u1ea7m quan tr\u1ecdng v\u00e0 t\u00ednh trung t\u00e2m c\u1ee7a to\u00e0n b\u1ed9 m\u00f4 h\u00ecnh kinh doanh, \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb duy nh\u1ea5t ph\u1ea3i l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ea7n mang t\u00ednh m\u00f4 t\u1ea3 v\u00e0 \u0111\u01b0\u1ee3c \u01b0u ti\u00ean nh\u1ea5t c\u1ee7a m\u1eabu.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">5. M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/h3>\n<p><b>C\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec3 h\u1ecfi:<\/b><span style=\"font-weight: 400;\"> B\u1ea1n s\u1ebd qu\u1ea3n l\u00fd c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o? B\u1ea1n s\u1ebd truy\u1ec1n t\u1ea3i \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ebfn h\u1ecd b\u1eb1ng c\u00e1ch n\u00e0o?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a cho m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh th\u00e0nh c\u00f4ng v\u00e0 vi\u1ec7c suy ngh\u0129 tr\u01b0\u1edbc v\u1ec1 nh\u1eefng t\u01b0\u01a1ng t\u00e1c n\u00e0y s\u1ebd r\u1ea5t h\u1eefu \u00edch trong vi\u1ec7c truy\u1ec1n \u0111\u1ea1t c\u00e1c m\u1ee5c ti\u00eau v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a nh\u00f3m b\u1ea1n. C\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng cho r\u1eb1ng c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd di\u1ec5n ra m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, nh\u01b0ng \u0111\u1eb7c bi\u1ec7t khi b\u1eaft \u0111\u1ea7u kinh doanh ph\u1ea3i c\u00f3 s\u1ef1 th\u00fac \u0111\u1ea9y m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho nh\u1eefng t\u01b0\u01a1ng t\u00e1c n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u quan tr\u1ecdng kh\u00f4ng k\u00e9m l\u00e0 suy ngh\u0129 v\u1ec1 c\u00e1ch b\u1ea1n s\u1ebd cho ph\u00e9p \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh t\u1ecfa s\u00e1ng trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y. Y\u1ebfu t\u1ed1 \u0111\u1ed9c \u0111\u00e1o n\u00e0y \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00fd t\u01b0\u1edfng l\u00e0 y\u1ebfu t\u1ed1 s\u1ebd thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 cung c\u1ea5p nhu c\u1ea7u cho nh\u1eefng ng\u01b0\u1eddi hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i suy ngh\u0129 v\u1ec1 c\u00e1ch cung c\u1ea5p th\u00f4ng tin n\u00e0y khi l\u1eadp k\u1ebf ho\u1ea1ch t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 kh\u00e1ch h\u00e0ng hi\u1ec3u c\u00e1c t\u00ednh n\u0103ng \u0111\u1eb7c bi\u1ec7t c\u1ee7a b\u1ea1n.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">6. K\u00eanh<\/h3>\n<p><b>C\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec3 h\u1ecfi:<\/b><span style=\"font-weight: 400;\"> B\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch n\u00e0o? B\u1ea1n s\u1ebd s\u1eed d\u1ee5ng nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 \u0111i\u1ec3m n\u00e0y, h\u00e3y ngh\u0129 \u0111\u1ebfn nh\u1eefng c\u00e1ch kh\u00e1c nhau m\u00e0 b\u1ea1n s\u1ebd l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u00f4ng qua ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp, truy\u1ec1n mi\u1ec7ng, \u0111\u0103ng blog, qu\u1ea3ng c\u00e1o ho\u1eb7c b\u1ea5t k\u1ef3 ph\u01b0\u01a1ng ti\u1ec7n n\u00e0o kh\u00e1c. C\u00e1c c\u1eeda h\u00e0ng n\u00e0y s\u1ebd t\u1ea1o ra c\u00e1c t\u01b0\u01a1ng t\u00e1c \u0111\u1ed9c \u0111\u00e1o kh\u00e1c nhau v\u1edbi c\u00e1c c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng kh\u00e1c nhau v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">7. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/h3>\n<p><b>C\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec3 h\u1ecfi:<\/b><span style=\"font-weight: 400;\"> Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n h\u01b0\u1edbng t\u1edbi ai? M\u00f4 t\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n b\u1eb1ng m\u1ed9t v\u00e0i t\u1eeb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u1ea7n n\u00e0y nh\u1eb1m l\u00e0m n\u1ed5i b\u1eadt t\u00ednh c\u00e1ch c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau. H\u00e3y suy ngh\u0129 v\u1ec1 h\u1ed3 s\u01a1 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 vi\u1ebft nh\u1eefng chi ti\u1ebft n\u00e0y v\u00e0o m\u1ed9t v\u00e0i ghi ch\u00fa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong s\u01a1 \u0111\u1ed3 m\u00f4 h\u00ecnh kinh doanh v\u00ec ng\u01b0\u1eddi d\u00f9ng ch\u00ednh n\u00e0y s\u1ebd x\u00e1c \u0111\u1ecbnh to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n. Ch\u00fang l\u00e0 m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 nhi\u1ec1u t\u00ednh n\u0103ng c\u1ee7a b\u1ea1n cu\u1ed1i c\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng theo nhu c\u1ea7u c\u1ee7a ch\u00fang. C\u00f3 th\u1ec3 l\u00e0 th\u00f4ng minh n\u1ebfu gh\u00e9p ph\u1ea7n n\u00e0y c\u1ee7a m\u1eabu v\u1edbi m\u1ed9t <\/span><a href=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-ban-do-ca-nhan\/\"><span style=\"font-weight: 400;\">B\u1ea3n \u0111\u1ed3 Persona<\/span><\/a> <span style=\"font-weight: 400;\">\u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc nh\u1ea5t v\u1ec1 ng\u01b0\u1eddi d\u00f9ng ch\u00ednh c\u1ee7a b\u1ea1n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">8. C\u01a1 c\u1ea5u chi ph\u00ed<\/h3>\n<p><b>C\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec3 h\u1ecfi: <\/b><span style=\"font-weight: 400;\">B\u1ea1n d\u1ef1 \u0111\u1ecbnh chi bao nhi\u00eau cho vi\u1ec7c ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m? B\u1ea1n c\u00f3 d\u1ef1 \u0111\u1ecbnh t\u00ednh ph\u00ed cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh kh\u00f4ng?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hai \u0111i\u1ec3m cu\u1ed1i c\u00f9ng c\u00f3 \u00fd ngh\u0129a l\u00e0 nh\u1eefng \u0111i\u1ec3m \u0111\u00e1nh d\u1ea5u h\u1eadu c\u1ea7n cho c\u00e1ch b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch v\u1eadn h\u00e0nh t\u00e0i ch\u00ednh trong k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a m\u00ecnh. \u0110\u1ea7u ti\u00ean, b\u1ea1n ph\u1ea3i suy ngh\u0129 v\u1ec1 chi ph\u00ed ti\u1ebfp th\u1ecb, ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3ng c\u00e1o khi th\u00e0nh l\u1eadp doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Ch\u00fang c\u00f3 th\u1ec3 c\u1ed1 \u0111\u1ecbnh ho\u1eb7c \u0111\u1ed9ng t\u00f9y thu\u1ed9c v\u00e0o c\u00e1ch b\u1ea1n mu\u1ed1n thi\u1ebft l\u1eadp doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Ti\u1ebfp theo, h\u00e3y suy ngh\u0129 v\u1ec1 c\u1ea5u tr\u00fac gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. N\u00f3 s\u1ebd l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 SaaS? M\u1ecdi ng\u01b0\u1eddi s\u1ebd tr\u1ea3 ti\u1ec1n cho n\u00f3 hay n\u00f3 s\u1ebd mi\u1ec5n ph\u00ed? \u0110\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n xem x\u00e9t khi ngh\u0129 v\u1ec1 c\u01a1 c\u1ea5u chi ph\u00ed c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">9. D\u00f2ng doanh thu<\/h3>\n<p><b>C\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec3 h\u1ecfi:<\/b><span style=\"font-weight: 400;\"> Ti\u1ec1n s\u1ebd \u0111\u1ebfn t\u1eeb \u0111\u00e2u? Nh\u1eefng d\u00f2ng doanh thu n\u00e0y s\u1ebd th\u00fac \u0111\u1ea9y l\u1ee3i nhu\u1eadn nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00f2ng doanh thu l\u00e0 c\u00e1ch doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ea1o ra l\u1ee3i nhu\u1eadn m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 v\u1ecb tr\u00ed ch\u00ednh x\u00e1c c\u1ee7a ngu\u1ed3n ti\u1ec1n n\u00e0y. V\u1ec1 c\u01a1 b\u1ea3n, n\u00f3 ph\u1ea3i \u0111\u1ebfn t\u1eeb m\u1ed9t \u0111i\u1ec3m \u0111\u01b0\u1ee3c n\u00eau chi ti\u1ebft trong c\u1ea5u tr\u00fac chi ph\u00ed (c\u00e1ch b\u1ea1n t\u00ednh ph\u00ed cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh). H\u00e3y suy ngh\u0129 v\u1ec1 c\u01a1 c\u1ea5u chi ph\u00ed c\u1ee5 th\u1ec3 v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111i\u1ec1u \u0111\u00f3 s\u1ebd mang l\u1ea1i l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-gon-gang-cua-canvas\/\">Lean Canvas l\u00e0 g\u00ec?<\/a><\/b><\/p>\n<h2 id=\"toc_Business_Model_Canvas_Examples\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Gi\u1ea3i th\u00edch v\u1ec1 m\u00f4 h\u00ecnh kinh doanh Canvas<\/h2>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u0103m gi\u1ea3i th\u00edch v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng Khung m\u00f4 h\u00ecnh kinh doanh cho nhi\u1ec1u lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p kh\u00e1c nhau:<\/span><\/p>\n<p><b>1. Kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><\/p>\n<ul>\n<li><b>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/b> <span style=\"font-weight: 400;\">Ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, ng\u01b0\u1eddi mua B2B, kh\u00e1ch h\u00e0ng b\u00e1n bu\u00f4n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb:<\/b> <span style=\"font-weight: 400;\">L\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m r\u1ed9ng r\u00e3i, ti\u1ec7n l\u1ee3i, v\u1eadn chuy\u1ec3n nhanh, gi\u00e1 c\u1ea3 c\u1ea1nh tranh.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>K\u00eanh:<\/b> <span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn bao g\u1ed3m trang web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 ti\u1ebfp th\u1ecb qua email.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Quan h\u1ec7 kh\u00e1ch h\u00e0ng:<\/b> <span style=\"font-weight: 400;\">T\u1ef1 ph\u1ee5c v\u1ee5, h\u1ed7 tr\u1ee3 t\u1ef1 \u0111\u1ed9ng, \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho, ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, b\u1ea3o tr\u00ec trang web.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ngu\u1ed3n l\u1ef1c ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">N\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, kho h\u00e0ng, \u0111\u1ed1i t\u00e1c giao h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ed1i t\u00e1c ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">Nh\u00e0 cung c\u1ea5p, b\u1ed9 x\u1eed l\u00fd thanh to\u00e1n v\u00e0 c\u00f4ng ty giao h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>D\u00f2ng doanh thu:<\/b> <span style=\"font-weight: 400;\">B\u00e1n s\u1ea3n ph\u1ea9m, ph\u00ed \u0111\u0103ng k\u00fd, qu\u1ea3ng c\u00e1o.<\/span><\/li>\n<\/ul>\n<p><b>2. C\u00f4ng ty Ph\u1ea7n m\u1ec1m d\u01b0\u1edbi d\u1ea1ng d\u1ecbch v\u1ee5 (SaaS)<\/b><\/p>\n<ul>\n<li><b>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/b> <span style=\"font-weight: 400;\">Doanh nghi\u1ec7p nh\u1ecf, doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c gi\u00e1o d\u1ee5c.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb:<\/b> <span style=\"font-weight: 400;\">Ph\u1ea7n m\u1ec1m d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng, c\u00e1c gi\u1ea3i ph\u00e1p ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>K\u00eanh:<\/b> <span style=\"font-weight: 400;\">Trang web, b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, nh\u00f3m b\u00e1n h\u00e0ng, c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Quan h\u1ec7 kh\u00e1ch h\u00e0ng:<\/b> <span style=\"font-weight: 400;\">H\u1ed7 tr\u1ee3 tr\u1ef1c tuy\u1ebfn, qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n, c\u01a1 s\u1edf ki\u1ebfn \u200b\u200bth\u1ee9c.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">Ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m, gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng, h\u1ed7 tr\u1ee3 v\u00e0 c\u1eadp nh\u1eadt.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ngu\u1ed3n l\u1ef1c ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">Nh\u00f3m ph\u00e1t tri\u1ec3n, m\u00e1y ch\u1ee7, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ed1i t\u00e1c ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y, \u0111\u1ed1i t\u00e1c t\u00edch h\u1ee3p v\u00e0 \u0111\u1ea1i l\u00fd.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>D\u00f2ng doanh thu:<\/b> <span style=\"font-weight: 400;\">Ph\u00ed \u0111\u0103ng k\u00fd, t\u00ednh n\u0103ng cao c\u1ea5p, d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n.<\/span><\/li>\n<\/ul>\n<p><b>3. Kinh doanh nh\u00e0 h\u00e0ng<\/b><\/p>\n<ul>\n<li><b>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/b> <span style=\"font-weight: 400;\">Ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng, kh\u00e1ch du l\u1ecbch, ng\u01b0\u1eddi t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, d\u1ecbch v\u1ee5 giao \u0111\u1ed3 \u0103n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb:<\/b> <span style=\"font-weight: 400;\">\u1ea8m th\u1ef1c ngon, kh\u00f4ng kh\u00ed ch\u00e0o \u0111\u00f3n, c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>K\u00eanh:<\/b> <span style=\"font-weight: 400;\">V\u1ecb tr\u00ed th\u1ef1c t\u1ebf, \u0111\u1eb7t ch\u1ed7 tr\u1ef1c tuy\u1ebfn, \u1ee9ng d\u1ee5ng giao \u0111\u1ed3 \u0103n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Quan h\u1ec7 kh\u00e1ch h\u00e0ng:<\/b> <span style=\"font-weight: 400;\">D\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp, h\u1ec7 th\u1ed1ng \u0111\u1eb7t ch\u1ed7, ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">Chu\u1ea9n b\u1ecb \u0111\u1ed3 \u0103n, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean, ti\u1ebfp th\u1ecb, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ngu\u1ed3n l\u1ef1c ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">Thi\u1ebft b\u1ecb nh\u00e0 b\u1ebfp, \u0111\u1ea7u b\u1ebfp l\u00e0nh ngh\u1ec1, kh\u00f4ng gian \u0103n u\u1ed1ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ed1i t\u00e1c ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">Nh\u00e0 cung c\u1ea5p \u0111\u1ecba ph\u01b0\u01a1ng, n\u1ec1n t\u1ea3ng giao \u0111\u1ed3 \u0103n v\u00e0 nh\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>D\u00f2ng doanh thu:<\/b> <span style=\"font-weight: 400;\">B\u00e1n th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng, ph\u00ed t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng.<\/span><\/li>\n<\/ul>\n<p><b>4. D\u1ecbch v\u1ee5 h\u1ed9p \u0111\u0103ng k\u00fd<\/b><\/p>\n<ul>\n<li><b>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/b> <span style=\"font-weight: 400;\">Nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea h\u1ed9p \u0111\u0103ng k\u00fd, ng\u01b0\u1eddi mua qu\u00e0 t\u1eb7ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1edf th\u00edch th\u00edch h\u1ee3p.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb:<\/b> <span style=\"font-weight: 400;\">L\u1ef1a ch\u1ecdn c\u00f3 ch\u1ecdn l\u1ecdc, y\u1ebfu t\u1ed1 b\u1ea5t ng\u1edd, ti\u1ec7n l\u1ee3i.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>K\u00eanh:<\/b> <span style=\"font-weight: 400;\">Trang web, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, quan h\u1ec7 \u0111\u1ed1i t\u00e1c c\u00f3 \u1ea3nh h\u01b0\u1edfng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng:<\/b> <span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd \u0111\u0103ng k\u00fd, t\u00f9y ch\u1ecdn t\u00f9y ch\u1ec9nh, v\u00f2ng ph\u1ea3n h\u1ed3i.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, \u0111\u00f3ng g\u00f3i, h\u1eadu c\u1ea7n v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ngu\u1ed3n l\u1ef1c ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">Nh\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m, ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd \u0111\u0103ng k\u00fd, kho h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ed1i t\u00e1c ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">Nh\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m, c\u00f4ng ty v\u1eadn chuy\u1ec3n, ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>D\u00f2ng doanh thu:<\/b> <span style=\"font-weight: 400;\">Ph\u00ed \u0111\u0103ng k\u00fd, mua h\u00e0ng m\u1ed9t l\u1ea7n, ti\u1ebfp th\u1ecb li\u00ean k\u1ebft.<\/span><\/li>\n<\/ul>\n<p><b>5. \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng Freemium<\/b><\/p>\n<ul>\n<li><b>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng:<\/b> <span style=\"font-weight: 400;\">Ng\u01b0\u1eddi d\u00f9ng th\u00f4ng th\u01b0\u1eddng, ng\u01b0\u1eddi d\u00f9ng th\u00e0nh th\u1ea1o v\u00e0 doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb:<\/b> <span style=\"font-weight: 400;\">Ch\u1ee9c n\u0103ng c\u01a1 b\u1ea3n mi\u1ec5n ph\u00ed, t\u00ednh n\u0103ng cao c\u1ea5p v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>K\u00eanh:<\/b> <span style=\"font-weight: 400;\">C\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng, m\u1ea1ng x\u00e3 h\u1ed9i, ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng:<\/b> <span style=\"font-weight: 400;\">H\u1ed7 tr\u1ee3 trong \u1ee9ng d\u1ee5ng, c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng, th\u00f4ng b\u00e1o \u0111\u1ea9y.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">Ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng, c\u1eadp nh\u1eadt, ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>T\u00e0i nguy\u00ean ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">Nh\u00f3m ph\u00e1t tri\u1ec3n, d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng, m\u00e1y ch\u1ee7.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ed1i t\u00e1c ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">C\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng, nh\u00e0 qu\u1ea3ng c\u00e1o, t\u00edch h\u1ee3p b\u00ean th\u1ee9 ba.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>D\u00f2ng doanh thu:<\/b> <span style=\"font-weight: 400;\">Mua h\u00e0ng trong \u1ee9ng d\u1ee5ng, qu\u1ea3ng c\u00e1o, \u0111\u0103ng k\u00fd tr\u1ea3 ph\u00ed.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng Business Model Canvas \u0111\u1ec3 m\u00f4 t\u1ea3 c\u00e1c lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p kh\u00e1c nhau. Canvas c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea5t k\u1ef3 m\u00f4 h\u00ecnh kinh doanh n\u00e0o.<\/span><\/p>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/mo-hinh-canvas-loi-ich\/\"><span data-sheets-value=\"{'1':2,'2':'4 Key Business Model Canvas Advantages '}\" data-sheets-userformat=\"{'2':6273,'3':{'1':0,'3':1},'10':2,'14':{'1':3,'3':1},'15':'Arial'}\">4 \u01b0u \u0111i\u1ec3m ch\u00ednh c\u1ee7a Canvas M\u00f4 h\u00ecnh kinh doanh<\/span><\/a><\/b><\/p>\n<h2 id=\"toc_Business_Model_Canvas_Channels\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">K\u00eanh Canvas M\u00f4 h\u00ecnh Kinh doanh<\/h2>\n<p><span style=\"font-weight: 400;\">Trong Canvas M\u00f4 h\u00ecnh Kinh doanh, th\u00e0nh ph\u1ea7n &#8220;K\u00eanh&#8221; \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nhi\u1ec1u c\u00e1ch kh\u00e1c nhau m\u00e0 m\u1ed9t doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh. N\u00f3 bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n ph\u1ed1i v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 l\u00e0m cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. C\u00e1c k\u00eanh c\u00f3 th\u1ec3 l\u00e0 c\u1ea3 v\u1eadt l\u00fd v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 ch\u00fang \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh m\u00f4 h\u00ecnh kinh doanh t\u1ed5ng th\u1ec3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 ph\u1ed5 bi\u1ebfn v\u1ec1 c\u00e1c k\u00eanh:<\/span><\/p>\n<ul>\n<li><b>B\u00e1n tr\u1ef1c ti\u1ebfp:<\/b><span style=\"font-weight: 400;\"> Doanh nghi\u1ec7p b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng th\u00f4ng qua \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng ho\u1eb7c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf c\u1ee7a ch\u00ednh m\u00ecnh. V\u00ed d\u1ee5: m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trang s\u1ee9c cao c\u1ea5p c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u00e0nh c\u00e1c c\u1eeda h\u00e0ng cao c\u1ea5p \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>B\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn:<\/b><span style=\"font-weight: 400;\"> S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c b\u00e1n th\u00f4ng qua trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. Ch\u1eb3ng h\u1ea1n, Amazon v\u00e0 eBay ch\u1ee7 y\u1ebfu ho\u1ea1t \u0111\u1ed9ng th\u00f4ng qua c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>C\u1eeda h\u00e0ng b\u00e1n l\u1ebb:<\/b> <span style=\"font-weight: 400;\">C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb th\u1ef1c t\u1ebf, ch\u1eb3ng h\u1ea1n nh\u01b0 si\u00eau th\u1ecb, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i ho\u1eb7c c\u1eeda h\u00e0ng \u0111\u1eb7c s\u1ea3n, \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>B\u00e1n bu\u00f4n:<\/b> <span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn cho c\u00e1c doanh nghi\u1ec7p kh\u00e1c (nh\u00e0 b\u00e1n bu\u00f4n ho\u1eb7c nh\u00e0 ph\u00e2n ph\u1ed1i), sau \u0111\u00f3 h\u1ecd b\u00e1n l\u1ea1i cho nh\u00e0 b\u00e1n l\u1ebb ho\u1eb7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i: <\/b><span style=\"font-weight: 400;\">C\u00e1c doanh nghi\u1ec7p nh\u01b0\u1ee3ng quy\u1ec1n s\u1eed d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi c\u00e1c b\u00ean nh\u1eadn quy\u1ec1n \u0111i\u1ec1u h\u00e0nh c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a ri\u00eang h\u1ecd, s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a c\u00f4ng ty m\u1eb9. V\u00ed d\u1ee5 bao g\u1ed3m c\u00e1c chu\u1ed7i th\u1ee9c \u0103n nhanh nh\u01b0 McDonald&#8217;s v\u00e0 Subway.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ch\u1ee3: <\/b><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n. C\u00e1c v\u00ed d\u1ee5 bao g\u1ed3m Amazon Marketplace, eBay v\u00e0 Etsy, n\u01a1i ng\u01b0\u1eddi b\u00e1n c\u00e1 nh\u00e2n li\u1ec7t k\u00ea v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m cho nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng h\u01a1n.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-57952 size-fusion-800\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-800x508.jpeg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-800x508.jpeg\" alt=\"M\u00f4 h\u00ecnh kinh doanh Canvas\" width=\"800\" height=\"508\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27508%27%20viewBox%3D%270%200%20800%20508%27%3E%3Crect%20width%3D%27800%27%20height%3D%27508%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-200x127.jpeg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-300x190.jpeg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-320x202.jpeg 320w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-400x254.jpeg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-600x381.jpeg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-768x488.jpeg 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2-800x508.jpeg 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/Business-Model-Canvas-2.jpeg 1024w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><b>C\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng:<\/b> <span style=\"font-weight: 400;\">C\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng nh\u01b0 Apple App Store v\u00e0 Google Play Store cung c\u1ea5p n\u1ec1n t\u1ea3ng cho c\u00e1c doanh nghi\u1ec7p ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ea1i l\u00fd\/M\u00f4i gi\u1edbi:<\/b> <span style=\"font-weight: 400;\">C\u00e1c b\u00ean trung gian, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ea1i l\u00fd b\u1ea5t \u0111\u1ed9ng s\u1ea3n ho\u1eb7c m\u00f4i gi\u1edbi b\u1ea3o hi\u1ec3m, gi\u00fap k\u1ebft n\u1ed1i ng\u01b0\u1eddi mua v\u1edbi ng\u01b0\u1eddi b\u00e1n v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho c\u00e1c giao d\u1ecbch.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i:<\/b> <span style=\"font-weight: 400;\">C\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Facebook v\u00e0 Instagram c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 k\u00eanh \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>D\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd:<\/b> <span style=\"font-weight: 400;\">C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn nh\u01b0 Netflix, \u0111\u1ec3 cung c\u1ea5p n\u1ed9i dung ho\u1eb7c quy\u1ec1n truy c\u1eadp v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ti\u1ebfp th\u1ecb n\u1ed9i dung: <\/b><span style=\"font-weight: 400;\">C\u00e1c doanh nghi\u1ec7p t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 thu h\u00fat v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m blog, video v\u00e0 podcast \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i th\u00f4ng qua c\u00e1c trang web ho\u1eb7c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>S\u1ef1 ki\u1ec7n v\u00e0 Tri\u1ec3n l\u00e3m Th\u01b0\u01a1ng m\u1ea1i:<\/b> <span style=\"font-weight: 400;\">Tham gia v\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i d\u00e0nh ri\u00eang cho ng\u00e0nh c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t k\u00eanh hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Vi\u1ec5n th\u00f4ng:<\/b> <span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh \u0111i\u1ec7n tho\u1ea1i v\u00e0 email \u0111\u1ec3 li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng v\u00e0 th\u1eadm ch\u00ed nh\u1eadn \u0111\u01a1n \u0111\u1eb7t h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>N\u1ec1n t\u1ea3ng c\u1ee7a b\u00ean th\u1ee9 ba:<\/b> <span style=\"font-weight: 400;\">C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u00ean th\u1ee9 ba, ch\u1eb3ng h\u1ea1n nh\u01b0 Airbnb ho\u1eb7c Uber, \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng h\u01a1n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1ea1o n\u1ec1n t\u1ea3ng ri\u00eang t\u1eeb \u0111\u1ea7u.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Brick-and-Click:<\/b> <span style=\"font-weight: 400;\">S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c k\u00eanh th\u1ef1c t\u1ebf v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1, n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua s\u1eafm c\u1ea3 t\u1ea1i c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf v\u00e0 tr\u1ef1c tuy\u1ebfn, v\u1edbi c\u00e1c t\u00ednh n\u0103ng nh\u01b0 nh\u1eadn h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh ph\u1ee5 thu\u1ed9c v\u00e0o t\u00ednh ch\u1ea5t c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 ng\u00e0nh c\u1ee5 th\u1ec3. L\u1ef1a ch\u1ecdn k\u00eanh hi\u1ec7u qu\u1ea3 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng nh\u1eb1m \u0111\u01b0a ra tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb v\u00e0 t\u1ea1o ra doanh thu. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh trong chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-ban-do-tu-duy\/\">B\u1ea3n \u0111\u1ed3 t\u01b0 duy l\u00e0 g\u00ec?<\/a><\/b><\/p>\n<h2 id=\"toc_Key_Resources_of_Business_Model_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">C\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean ch\u00ednh c\u1ee7a Canvas M\u00f4 h\u00ecnh Kinh doanh<\/h2>\n<p><span style=\"font-weight: 400;\">Trong Khung m\u00f4 h\u00ecnh kinh doanh, &#8220;Ngu\u1ed3n l\u1ef1c ch\u00ednh&#8221; \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c t\u00e0i s\u1ea3n, kh\u1ea3 n\u0103ng v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng thi\u1ebft y\u1ebfu m\u00e0 doanh nghi\u1ec7p c\u1ea7n \u0111\u1ec3 t\u1ea1o ra, ph\u00e2n ph\u1ed1i v\u00e0 n\u1eafm b\u1eaft gi\u00e1 tr\u1ecb. Nh\u1eefng ngu\u1ed3n l\u1ef1c n\u00e0y l\u00e0 n\u1ec1n t\u1ea3ng cho m\u00f4 h\u00ecnh kinh doanh v\u00e0 gi\u00fap x\u00e1c \u0111\u1ecbnh n\u0103ng l\u1ef1c v\u00e0 l\u1ee3i th\u1ebf c\u1ed1t l\u00f5i c\u1ee7a c\u00f4ng ty. C\u00e1c ngu\u1ed3n l\u1ef1c ch\u00ednh kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh kinh doanh v\u00e0 ng\u00e0nh, nh\u01b0ng d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 ph\u1ed5 bi\u1ebfn:<\/span><\/p>\n<p><b>1. T\u00e0i s\u1ea3n v\u1eadt ch\u1ea5t:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u01a1 s\u1edf s\u1ea3n xu\u1ea5t<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Thi\u1ebft b\u1ecb v\u00e0 m\u00e1y m\u00f3c<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">H\u00e0ng t\u1ed3n kho v\u00e0 ch\u1ee9ng kho\u00e1n<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">B\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t<\/span><\/li>\n<\/ul>\n<p><b>2. S\u1edf h\u1eefu tr\u00ed tu\u1ec7:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng hi\u1ec7u, b\u1eb1ng s\u00e1ng ch\u1ebf v\u00e0 b\u1ea3n quy\u1ec1n<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u00f4ng ngh\u1ec7 ho\u1eb7c ph\u1ea7n m\u1ec1m \u0111\u1ed9c quy\u1ec1n<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">B\u00ed m\u1eadt th\u01b0\u01a1ng m\u1ea1i v\u00e0 b\u00ed quy\u1ebft<\/span><\/li>\n<\/ul>\n<p><b>3. Nh\u00e2n s\u1ef1:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Nh\u00e2n vi\u00ean v\u00e0 qu\u1ea3n l\u00fd c\u00f3 tay ngh\u1ec1<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n<\/span><\/li>\n<\/ul>\n<p><b>4. Ngu\u1ed3n t\u00e0i ch\u00ednh:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">V\u1ed1n v\u00e0 kinh ph\u00ed<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">D\u00f2ng t\u00edn d\u1ee5ng ho\u1eb7c kho\u1ea3n vay<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">D\u1ef1 tr\u1eef ti\u1ec1n m\u1eb7t<\/span><\/li>\n<\/ul>\n<p><b>5. M\u1ea1ng l\u01b0\u1edbi v\u00e0 quan h\u1ec7 \u0111\u1ed1i t\u00e1c:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 quan h\u1ec7 \u0111\u1ed1i t\u00e1c<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">M\u1ed1i quan h\u1ec7 nh\u00e0 cung c\u1ea5p<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">M\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i<\/span><\/li>\n<\/ul>\n<p><b>6. Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 danh ti\u1ebfng:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 danh ti\u1ebfng<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c<\/span><\/li>\n<\/ul>\n<p><b>7. D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u01a1 s\u1edf d\u1eef li\u1ec7u v\u00e0 h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Ph\u1ea3n h\u1ed3i v\u00e0 ph\u00e2n t\u00edch<\/span><\/li>\n<\/ul>\n<p><b>8. C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Trung t\u00e2m d\u1eef li\u1ec7u v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng m\u00e1y ch\u1ee7<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng ph\u1ea7n m\u1ec1m v\u00e0 CNTT<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">M\u1ea1ng truy\u1ec1n th\u00f4ng<\/span><\/li>\n<\/ul>\n<p><b>9. Ph\u00e2n ph\u1ed1i v\u00e0 h\u1eadu c\u1ea7n:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Chu\u1ed7i cung \u1ee9ng v\u00e0 m\u1ea1ng l\u01b0\u1edbi h\u1eadu c\u1ea7n<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">T\u00e0i nguy\u00ean v\u1eadn chuy\u1ec3n v\u00e0 giao h\u00e0ng<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u01a1 s\u1edf kho b\u00e3i v\u00e0 l\u01b0u tr\u1eef<\/span><\/li>\n<\/ul>\n<p><b>10. Quy tr\u00ecnh \u0111\u1ed9c \u0111\u00e1o:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Quy tr\u00ecnh s\u1ea3n xu\u1ea5t \u0111\u1ed9c quy\u1ec1n<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u00e1ng t\u1ea1o<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Quy tr\u00ecnh v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3<\/span><\/li>\n<\/ul>\n<p><b>11. Danh ti\u1ebfng v\u00e0 s\u1ef1 tin c\u1eady:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">M\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c b\u00ean li\u00ean quan<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Ph\u00ea duy\u1ec7t v\u00e0 ch\u1ee9ng nh\u1eadn theo quy \u0111\u1ecbnh<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">M\u1ed9t h\u1ed3 s\u01a1 theo d\u00f5i v\u1ec1 \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng<\/span><\/li>\n<\/ul>\n<p><b>12. N\u1ed9i dung v\u00e0 v\u1ed1n tr\u00ed tu\u1ec7:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Th\u01b0 vi\u1ec7n n\u1ed9i dung (v\u00ed d\u1ee5: s\u00e1ch, nh\u1ea1c, video)<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Chuy\u00ean m\u00f4n trong m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">T\u00e0i li\u1ec7u ho\u1eb7c kh\u00f3a h\u1ecdc gi\u00e1o d\u1ee5c<\/span><\/li>\n<\/ul>\n<p><b>13. Quy\u1ec1n ph\u00e1p l\u00fd v\u00e0 quy \u0111\u1ecbnh:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Gi\u1ea5y ph\u00e9p v\u00e0 gi\u1ea5y ph\u00e9p ho\u1ea1t \u0111\u1ed9ng<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh c\u1ee7a ng\u00e0nh<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0110\u1ed9c quy\u1ec1n ho\u1ea1t \u0111\u1ed9ng \u1edf m\u1ed9t khu v\u1ef1c nh\u1ea5t \u0111\u1ecbnh<\/span><\/li>\n<\/ul>\n<p><b>14. Hi\u1ec7n di\u1ec7n v\u1ec1 m\u1eb7t \u0111\u1ecba l\u00fd:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">V\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">S\u1ef1 hi\u1ec7n di\u1ec7n khu v\u1ef1c ho\u1eb7c to\u00e0n c\u1ea7u<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Ki\u1ebfn th\u1ee9c v\u00e0 k\u1ebft n\u1ed1i \u0111\u1ecba ph\u01b0\u01a1ng<\/span><\/li>\n<\/ul>\n<p><b>15. \u0110\u1ecba \u0111i\u1ec3m th\u1ef1c t\u1ebf:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u1eeda h\u00e0ng b\u00e1n l\u1ebb, v\u0103n ph\u00f2ng ho\u1eb7c trung t\u00e2m d\u1ecbch v\u1ee5<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u1eeda h\u00e0ng t\u1ea1m th\u1eddi ho\u1eb7c kh\u00f4ng gian t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Ph\u00f2ng tr\u01b0ng b\u00e0y ho\u1eb7c trung t\u00e2m tr\u1ea3i nghi\u1ec7m<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">L\u1ef1a ch\u1ecdn v\u00e0 qu\u1ea3n l\u00fd c\u00e1c ngu\u1ed3n l\u1ef1c quan tr\u1ecdng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 l\u00e0 r\u1ea5t quan tr\u1ecdng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Nh\u1eefng ngu\u1ed3n l\u1ef1c n\u00e0y h\u1ed7 tr\u1ee3 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a m\u00f4 h\u00ecnh kinh doanh, gi\u00fap n\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 cho ph\u00e9p ho\u1ea1t \u0111\u1ed9ng kinh doanh hi\u1ec7u qu\u1ea3. S\u1ef1 k\u1ebft h\u1ee3p c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c ngu\u1ed3n l\u1ef1c ch\u00ednh c\u00f3 th\u1ec3 r\u1ea5t kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o ng\u00e0nh, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nac-canvas-vs-business-model-canvas\/\">Lean Canvas so v\u1edbi Business Model Canvas<\/a><\/b><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Ph\u1ea7n k\u1ebft lu\u1eadn<\/h2>\n<p><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng canvas m\u00f4 h\u00ecnh kinh doanh l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh to\u00e0n di\u1ec7n v\u00e0 nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 tr\u00ecnh b\u00e0y, vi\u1ec7c s\u1eed d\u1ee5ng b\u1ea3ng tr\u1eafng tr\u1ef1c tuy\u1ebfn ch\u1ec9 tr\u1edf n\u00ean t\u1ed1t h\u01a1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng b\u1ea3ng tr\u1eafng tr\u1ef1c tuy\u1ebfn. N\u1ebfu b\u1ea1n mu\u1ed1n xem th\u00eam n\u1ed9i dung <a href=\"https:\/\/ideascale.com\/vi\/bang-trang-y-tuong\/\">B\u1ea3ng tr\u1eafng IdeaScale,<\/a> h\u00e3y \u0111\u1ea3m b\u1ea3o xem c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog do kh\u00e1ch vi\u1ebft c\u1ee7a ch\u00fang t\u00f4i tr\u00ean <\/span>Blog <span style=\"font-weight: 400;\">Lander<\/span> <span style=\"font-weight: 400;\">v\u00e0<\/span> <span style=\"font-weight: 400;\">TryMyUI<\/span> <span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":83636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4619],"class_list":["post-83635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-paul-vanzandt-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Canvas m\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, v\u00ed d\u1ee5, k\u00eanh v\u00e0 t\u00e0i nguy\u00ean ch\u00ednh<\/title>\n<meta name=\"description\" content=\"Canvas m\u00f4 h\u00ecnh kinh doanh \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u1ed5 ch\u1ee9c gi\u00fap h\u00ecnh dung s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t m\u00f4 h\u00ecnh kinh doanh ti\u1ec1m n\u0103ng. 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