{"id":83599,"date":"2023-11-03T08:27:05","date_gmt":"2023-11-03T12:27:05","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/khach-hang-quan-he-va-phan-khuc-khach-hang-kinh-doanh-mo-hinh-canvas\/"},"modified":"2024-06-20T02:17:13","modified_gmt":"2024-06-20T06:17:13","slug":"khach-hang-quan-he-va-phan-khuc-khach-hang-kinh-doanh-mo-hinh-canvas","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/khach-hang-quan-he-va-phan-khuc-khach-hang-kinh-doanh-mo-hinh-canvas\/","title":{"rendered":"Hi\u1ec3u m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng trong Canvas m\u00f4 h\u00ecnh kinh doanh"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;Conclusion&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;post_content&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_The_Essence_of_Customer_Relationships_Business_Model_Canvas\">B\u1ea3n ch\u1ea5t c\u1ee7a m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng M\u00f4 h\u00ecnh kinh doanh Canvas<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Customer_Segments_in_the_Business_Model_Canvas\">Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng trong Canvas M\u00f4 h\u00ecnh kinh doanh<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Identifying_and_Defining_Customer_Segments\">X\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Examples_of_Customer_Segments_Business_Model_Canvas\">V\u00ed d\u1ee5 v\u1ec1 Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng M\u00f4 h\u00ecnh kinh doanh Canvas<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Phan_ket_luan\">Ph\u1ea7n k\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">Trong kinh doanh hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng b\u1ec1n ch\u1eb7t l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng. Kh\u00e1i ni\u1ec7m Khung m\u00f4 h\u00ecnh kinh doanh (BMC) \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 c\u00e1c doanh nh\u00e2n c\u0169ng nh\u01b0 doanh nghi\u1ec7p h\u00ecnh dung v\u00e0 thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh. Khung m\u00f4 h\u00ecnh kinh doanh (BMC), do Alexander Osterwalder v\u00e0 Yves Pigneur gi\u1edbi thi\u1ec7u, \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a c\u00e1ch ch\u00fang ta h\u00ecnh dung, thi\u1ebft k\u1ebf v\u00e0 l\u1eb7p l\u1ea1i c\u00e1c m\u00f4 h\u00ecnh kinh doanh. Trong khung n\u00e0y, m\u1ed9t trong nh\u1eefng ph\u1ea7n ch\u00ednh c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa \u00fd \u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u00e2n \u0111o\u1ea1n Quan h\u1ec7 kh\u00e1ch h\u00e0ng. Ch\u00fang ta h\u00e3y \u0111i s\u00e2u h\u01a1n v\u00e0o kh\u00eda c\u1ea1nh quan tr\u1ecdng n\u00e0y c\u1ee7a ph\u00e1t tri\u1ec3n kinh doanh.<\/span><\/p>\n<h2 id=\"toc_The_Essence_of_Customer_Relationships_Business_Model_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">B\u1ea3n ch\u1ea5t c\u1ee7a m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng M\u00f4 h\u00ecnh kinh doanh Canvas<\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng trong s\u01a1 \u0111\u1ed3 m\u00f4 h\u00ecnh kinh doanh \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 hi\u1ec3u, qu\u1ea3n l\u00fd v\u00e0 n\u00e2ng cao c\u00e1c m\u1ed1i quan h\u1ec7 n\u00e0y. Trong l\u0129nh v\u1ef1c kinh doanh, kh\u00e1ch h\u00e0ng l\u00e0 ngu\u1ed3n s\u1ed1ng c\u1ee7a b\u1ea1n. C\u00e1ch b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd, nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u00e0 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u ri\u00eang bi\u1ec7t c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 t\u1ea1o n\u00ean ho\u1eb7c ph\u00e1 v\u1ee1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 ph\u1ea7n ph\u00e2n t\u00edch c\u1ee7a ph\u1ea7n quan tr\u1ecdng n\u00e0y:<\/span><\/p>\n<ol>\n<li><b> Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">C\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t. N\u00f3 bao g\u1ed3m nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau v\u1edbi nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi ri\u00eang bi\u1ec7t. X\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac n\u00e0y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c t\u1ea1o m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. C\u00e1ch ti\u1ebfp c\u1eadn m\u1ed9t k\u00edch c\u1ee1 ph\u00f9 h\u1ee3p cho t\u1ea5t c\u1ea3 hi\u1ebfm khi hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<ol start=\"2\">\n<li><b> C\u00e1c lo\u1ea1i quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec1u gi\u1ed1ng nhau. M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 y\u00eau c\u1ea7u m\u1ee9c \u0111\u1ed9 h\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n cao, trong khi nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c l\u1ea1i th\u00edch t\u1ef1 ph\u1ee5c v\u1ee5 h\u01a1n. M\u1ed9t s\u1ed1 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh trong m\u00f4i tr\u01b0\u1eddng d\u1ef1a v\u00e0o c\u1ed9ng \u0111\u1ed3ng, trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c th\u00edch t\u1ef1 \u0111\u1ed9ng h\u00f3a h\u01a1n. Ph\u00e2n bi\u1ec7t c\u00e1c lo\u1ea1i m\u1ed1i quan h\u1ec7 b\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n<ol start=\"3\">\n<li><b> T\u00f9y ch\u1ec9nh<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">B\u1ea1n \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau? T\u00f9y ch\u1ec9nh \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ra m\u1ed1i li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. N\u00f3 cho th\u1ea5y r\u1eb1ng b\u1ea1n hi\u1ec3u nhu c\u1ea7u ri\u00eang c\u1ee7a h\u1ecd v\u00e0 s\u1eb5n s\u00e0ng th\u00edch nghi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng ch\u00fang.<\/span><\/p>\n<ol start=\"4\">\n<li><b> K\u00eanh truy\u1ec1n h\u00ecnh<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">B\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 \u1edf \u0111\u00e2u? Cho d\u00f9 \u0111\u00f3 l\u00e0 th\u00f4ng qua c\u00e1c k\u00eanh v\u1eadt l\u00fd nh\u01b0 g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp hay k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 trang web, m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c email, vi\u1ec7c ch\u1ecdn \u0111\u00fang k\u00eanh l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<ol start=\"5\">\n<li><b> \u0110i\u1ec3m ti\u1ebfp x\u00fac<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">M\u1ecdi t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec1u l\u00e0 m\u1ed9t \u0111i\u1ec3m ti\u1ebfp x\u00fac. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng, quy tr\u00ecnh gi\u1edbi thi\u1ec7u, y\u00eau c\u1ea7u h\u1ed7 tr\u1ee3 ho\u1eb7c c\u01a1 ch\u1ebf ph\u1ea3n h\u1ed3i. M\u1ed7i \u0111i\u1ec3m ti\u1ebfp x\u00fac l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ee7ng c\u1ed1 ho\u1eb7c l\u00e0m suy y\u1ebfu m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Bi\u1ebft nh\u1eefng \u0111i\u1ec3m ti\u1ebfp x\u00fac n\u00e0y v\u00e0 t\u1ed1i \u01b0u h\u00f3a ch\u00fang l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/span><\/p>\n<ol start=\"6\">\n<li><b> V\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">V\u1ea1ch ra to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb th\u1eddi \u0111i\u1ec3m h\u1ecd bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n cho \u0111\u1ebfn l\u1ea7n mua h\u00e0ng \u0111\u1ea7u ti\u00ean v\u00e0 h\u01a1n th\u1ebf n\u1eefa, vi\u1ec7c hi\u1ec3u r\u00f5 v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a m\u00ecnh \u1edf m\u1ecdi giai \u0111o\u1ea1n, t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n v\u00e0 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<ol start=\"7\">\n<li><b> Ph\u1ea3n h\u1ed3i v\u00e0 d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">B\u1ea1n thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i v\u00e0 d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o? Nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc n\u00e0y l\u00e0 v\u00f4 gi\u00e1 \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng. T\u00edch c\u1ef1c t\u00ecm ki\u1ebfm v\u00e0 h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a m\u00ecnh v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<ol start=\"8\">\n<li><b> H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">M\u1ee9c \u0111\u1ed9 h\u1ed7 tr\u1ee3 n\u00e0o \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng cho kh\u00e1ch h\u00e0ng? \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m quy\u1ec1n ti\u1ebfp c\u1eadn \u0111\u1ea1i di\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, th\u1eddi gian ph\u1ea3n h\u1ed3i v\u00e0 c\u00e1c ngu\u1ed3n h\u1ed7 tr\u1ee3 s\u1eb5n c\u00f3. H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc th\u01b0\u1eddng l\u00e0 m\u1ea5u ch\u1ed1t \u0111\u1ec3 duy tr\u00ec c\u00e1c m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t.<\/span><\/p>\n<ol start=\"9\">\n<li><b> Chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n v\u00e0 l\u00f2ng trung th\u00e0nh<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u00f3 xu h\u01b0\u1edbng ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n so v\u1edbi vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi. BMC c\u1ee7a b\u1ea1n n\u00ean ph\u00e1c th\u1ea3o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n v\u00e0 giao ti\u1ebfp \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/span><\/p>\n<ol start=\"10\">\n<li><b> X\u1eed l\u00fd khi\u1ebfu n\u1ea1i<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Ch\u1eafc ch\u1eafn, c\u00e1c v\u1ea5n \u0111\u1ec1 s\u1ebd ph\u00e1t sinh. C\u00e1ch b\u1ea1n x\u1eed l\u00fd khi\u1ebfu n\u1ea1i v\u00e0 v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng s\u00e2u s\u1eafc \u0111\u1ebfn m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Gi\u1ea3i ph\u00e1p nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 ch\u1ee9ng t\u1ecf r\u1eb1ng b\u1ea1n coi tr\u1ecdng m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<ol start=\"11\">\n<li><b> Quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Trong th\u1eddi \u0111\u1ea1i m\u00e0 vi ph\u1ea1m d\u1eef li\u1ec7u v\u00e0 lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 c\u00f2n ph\u1ed5 bi\u1ebfn, h\u00e3y tr\u1ea5n an kh\u00e1ch h\u00e0ng r\u1eb1ng d\u1eef li\u1ec7u c\u1ee7a h\u1ecd an to\u00e0n trong tay b\u1ea1n. Ni\u1ec1m tin l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng b\u1ec1n ch\u1eb7t v\u00e0 \u0111i\u1ec1u n\u00e0y m\u1edf r\u1ed9ng \u0111\u1ebfn quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u.<\/span><\/p>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/dinh-nghia-mo-hinh-kinh-doanh-canvas\/\">Canvas m\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec?<\/a><\/b><\/p>\n<h2 id=\"toc_Customer_Segments_in_the_Business_Model_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng trong Canvas M\u00f4 h\u00ecnh kinh doanh<\/h2>\n<p><b>C\u00e1c kh\u1ed1i x\u00e2y d\u1ef1ng c\u1ee7a M\u00f4 h\u00ecnh kinh doanh Canvas<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o t\u1ea7m quan tr\u1ecdng c\u1ee7a Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, ch\u00fang ta h\u00e3y xem l\u1ea1i S\u01a1 \u0111\u1ed3 m\u00f4 h\u00ecnh kinh doanh m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn. Khung tr\u1ef1c quan n\u00e0y bao g\u1ed3m ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng ch\u00ednh ph\u00e1c th\u1ea3o chung m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n. Nh\u1eefng kh\u1ed1i x\u00e2y d\u1ef1ng n\u00e0y l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u00eanh truy\u1ec1n h\u00ecnh<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng ngu\u1ed3n doanh thu<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00e0i nguy\u00ean ch\u00ednh<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quan h\u1ec7 \u0111\u1ed1i t\u00e1c quan tr\u1ecdng<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u01a1 c\u1ea5u chi ph\u00ed<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u1ed7i kh\u1ed1i x\u00e2y d\u1ef1ng n\u00e0y \u0111\u00f3ng m\u1ed9t vai tr\u00f2 c\u1ee5 th\u1ec3 trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a b\u1ea1n, nh\u01b0ng c\u00f3 th\u1ec3 cho r\u1eb1ng kh\u00f4ng c\u00f3 kh\u1ed1i n\u00e0o quan tr\u1ecdng b\u1eb1ng Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, nh\u01b0 t\u00ean cho th\u1ea5y, \u0111\u1ea1i di\u1ec7n cho c\u00e1c nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c nhau m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n h\u01b0\u1edbng t\u1edbi ph\u1ee5c v\u1ee5. \u0110\u00e2y l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\">T\u1ea1i sao ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u1ea1i quan tr\u1ecdng<\/h3>\n<ol>\n<li><b> \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng l\u00fd do ch\u00ednh khi\u1ebfn Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng l\u00e0 v\u00ec ch\u00fang \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n. \u0110\u1ec1 xu\u1ea5t Gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n l\u00e0 gi\u00e1 tr\u1ecb duy nh\u1ea5t m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n cung c\u1ea5p cho kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh v\u00e0 hi\u1ec3u nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a h\u1ecd.<\/span><\/p>\n<ol start=\"2\">\n<li><b> Ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0110\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t c\u1ed9t m\u1ed1c quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 c\u00f4ng ty kh\u1edfi nghi\u1ec7p n\u00e0o. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng gi\u00fap b\u1ea1n thu h\u1eb9p \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o vi\u1ec7c cung c\u1ea5p nh\u1eefng g\u00ec ph\u00e2n kh\u00fac \u0111\u00f3 th\u1ef1c s\u1ef1 mong mu\u1ed1n.<\/span><\/p>\n<ol start=\"3\">\n<li><b> Ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Khi b\u1ea1n bi\u1ebft Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 tinh ch\u1ec9nh c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 s\u1edf th\u00edch c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac.<\/span><\/p>\n<ol start=\"4\">\n<li><b> Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">C\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau c\u00f3 th\u1ec3 y\u00eau c\u1ea7u c\u00e1c ngu\u1ed3n l\u1ef1c, k\u00eanh v\u00e0 quan h\u1ec7 \u0111\u1ed1i t\u00e1c kh\u00e1c nhau \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Hi\u1ec3u r\u00f5 c\u00e1c ph\u00e2n kh\u00fac c\u1ee7a m\u00ecnh s\u1ebd gi\u00fap b\u1ea1n ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch kh\u00f4n ngoan, \u0111\u1ea3m b\u1ea3o b\u1ea1n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ng\u00e2n s\u00e1ch c\u1ee7a m\u00ecnh.<\/span><\/p>\n<ol start=\"5\">\n<li><b> L\u1ee3i th\u1ebf c\u1ea1nh tranh<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng th\u00edch h\u1ee3p ho\u1eb7c ch\u01b0a \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u1ea1nh m\u1ebd. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 chuy\u00ean ph\u1ee5c v\u1ee5 cho nh\u1eefng ph\u00e2n kh\u00fac n\u00e0y, mang l\u1ea1i cho ch\u00fang nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf qua.<\/span><\/p>\n<h2 id=\"toc_Identifying_and_Defining_Customer_Segments\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">X\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u1eadn d\u1ee5ng th\u00e0nh c\u00f4ng Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng trong m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n, h\u00e3y l\u00e0m theo c\u00e1c b\u01b0\u1edbc sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng: <\/b><span style=\"font-weight: 400;\">Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c nhau. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc v\u00e0 h\u00e0nh vi \u0111\u1ec3 t\u1ea1o h\u1ed3 s\u01a1 ri\u00eang bi\u1ec7t cho t\u1eebng ph\u00e2n kh\u00fac.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ch\u00e2n dung kh\u00e1ch h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> T\u1ea1o ch\u00e2n dung kh\u00e1ch h\u00e0ng to\u00e0n di\u1ec7n cho m\u1ecdi ph\u00e2n kh\u00fac. Nh\u00e2n c\u00e1ch l\u00e0 m\u1ed9t \u0111\u1ea1i di\u1ec7n h\u01b0 c\u1ea5u v\u1ec1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n trong m\u1ed9t ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3. N\u00f3 bao g\u1ed3m c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u01afu ti\u00ean ph\u00e2n kh\u00fac: <\/b><span style=\"font-weight: 400;\">Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 nhau. \u01afu ti\u00ean c\u00e1c ph\u00e2n kh\u00fac c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 quy m\u00f4, ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p: <\/b><span style=\"font-weight: 400;\">T\u1ea1o m\u1ed9t \u0110\u1ec1 xu\u1ea5t Gi\u00e1 tr\u1ecb duy nh\u1ea5t cho t\u1eebng ph\u00e2n kh\u00fac. Th\u00f4ng \u0111i\u1ec7p, t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a b\u1ea1n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng nh\u00f3m.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u1eb7p l\u1ea1i v\u00e0 tinh ch\u1ec9nh: <\/b><span style=\"font-weight: 400;\">Qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ed1 \u0111\u1ecbnh. N\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t b\u00e0i t\u1eadp li\u00ean t\u1ee5c. Khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n v\u00e0 l\u1edbn m\u1ea1nh th\u00ec c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng v\u1eady.<\/span><\/li>\n<\/ul>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nac-canvas-vs-business-model-canvas\/\">Lean Canvas so v\u1edbi Business Model Canvas<\/a><\/b><\/p>\n<h2 id=\"toc_Examples_of_Customer_Segments_Business_Model_Canvas\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">V\u00ed d\u1ee5 v\u1ec1 Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng M\u00f4 h\u00ecnh kinh doanh Canvas<\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 r\u1ea5t kh\u00e1c nhau gi\u1eefa c\u00e1c ng\u00e0nh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5:<\/span><\/p>\n<ul>\n<li><b> C\u00f4ng ty ph\u1ea7n m\u1ec1m B2B: <\/b><span style=\"font-weight: 400;\">Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c doanh nghi\u1ec7p nh\u1ecf, doanh nghi\u1ec7p v\u1eeba v\u00e0 c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn. M\u1ed7i ph\u00e2n kh\u00fac c\u00f3 nhu c\u1ea7u v\u00e0 ng\u00e2n s\u00e1ch ph\u1ea7n m\u1ec1m ri\u00eang bi\u1ec7t.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b> C\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: <\/b><span style=\"font-weight: 400;\">C\u00e1c ph\u00e2n kh\u00fac c\u00f3 th\u1ec3 bao g\u1ed3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n, ng\u01b0\u1eddi b\u00e1n l\u1ea1i v\u00e0 ng\u01b0\u1eddi mua doanh nghi\u1ec7p. H\u00e0nh vi mua s\u1eafm v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a c\u00e1c nh\u00f3m n\u00e0y kh\u00e1c nhau \u0111\u00e1ng k\u1ec3.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b> Ph\u00f2ng kh\u00e1m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe: <\/b><span style=\"font-weight: 400;\">Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 b\u1ec7nh nh\u00e2n nhi, b\u1ec7nh nh\u00e2n ng\u01b0\u1eddi l\u1edbn v\u00e0 b\u1ec7nh nh\u00e2n cao tu\u1ed5i. M\u1ed7i nh\u00f3m y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 v\u00e0 ch\u0103m s\u00f3c y t\u1ebf chuy\u00ean bi\u1ec7t.<\/span><\/li>\n<\/ul>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Ph\u1ea7n k\u1ebft lu\u1eadn<\/h2>\n<p><span style=\"font-weight: 400;\">Canvas M\u00f4 h\u00ecnh kinh doanh quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd bu\u1ed9c b\u1ea1n ph\u1ea3i xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng m\u1ecdi kh\u00eda c\u1ea1nh trong t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. B\u1eb1ng c\u00e1ch \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh cho ph\u00f9 h\u1ee3p v\u1edbi mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 l\u00e0m t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 n\u1ec1n t\u1ea3ng cho to\u00e0n b\u1ed9 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh, hi\u1ec3u r\u00f5 v\u00e0 ph\u1ee5c v\u1ee5 c\u00e1c Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay. N\u00f3 cho ph\u00e9p b\u1ea1n cung c\u1ea5p \u0111\u00fang s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cho \u0111\u00fang ng\u01b0\u1eddi, ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u1ea1nh m\u1ebd.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":83600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4619],"class_list":["post-83599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-paul-vanzandt-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hi\u1ec3u m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng trong Canvas m\u00f4 h\u00ecnh kinh doanh<\/title>\n<meta name=\"description\" content=\"M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng trong s\u01a1 \u0111\u1ed3 m\u00f4 h\u00ecnh kinh doanh \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 hi\u1ec3u, qu\u1ea3n l\u00fd v\u00e0 n\u00e2ng cao c\u00e1c m\u1ed1i quan h\u1ec7 n\u00e0y. 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