{"id":83571,"date":"2023-11-03T10:15:12","date_gmt":"2023-11-03T14:15:12","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/vi-du-ve-lo-trinh-kinh-doanh\/"},"modified":"2024-06-20T08:55:54","modified_gmt":"2024-06-20T12:55:54","slug":"vi-du-ve-lo-trinh-kinh-doanh","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/vi-du-ve-lo-trinh-kinh-doanh\/","title":{"rendered":"\u0110i\u1ec1u h\u01b0\u1edbng th\u00e0nh c\u00f4ng v\u1edbi c\u00e1c v\u00ed d\u1ee5 v\u1ec1 l\u1ed9 tr\u00ecnh kinh doanh"},"content":{"rendered":"

Trong th\u1ebf gi\u1edbi kinh doanh, th\u00e0nh c\u00f4ng th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng \u0111\u1eb7t ra m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c hi\u1ec7n ch\u00ednh x\u00e1c. L\u1ed9 tr\u00ecnh kinh doanh \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1ed1t l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 v\u00f4 gi\u00e1 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c v\u1ea1ch ra l\u1ed9 tr\u00ecnh h\u01b0\u1edbng t\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u1ecbnh v\u01b0\u1ee3ng. Trong blog n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 nhi\u1ec1u v\u00ed d\u1ee5 v\u1ec1 l\u1ed9 tr\u00ecnh kinh doanh kh\u00e1c nhau \u0111\u1ec3 l\u00e0m s\u00e1ng t\u1ecf c\u00e1ch c\u00e1c c\u00f4ng ty kh\u00e1c nhau ti\u1ebfp c\u1eadn h\u00e0nh tr\u00ecnh \u0111i \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd.<\/span><\/p>\n

V\u00ed d\u1ee5 v\u1ec1 l\u1ed9 tr\u00ecnh kinh doanh<\/h2>\n
    \n
  1. L\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/b><\/li>\n<\/ol>\n

    Vi\u1ec7c x\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ea3n xu\u1ea5t. N\u00f3 cung c\u1ea5p s\u1ef1 tr\u00ecnh b\u00e0y tr\u1ef1c quan v\u1ec1 c\u00e1c b\u01b0\u1edbc li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng. C\u00e1c l\u1ed9 tr\u00ecnh nh\u01b0 v\u1eady th\u01b0\u1eddng bao g\u1ed3m c\u00e1c giai \u0111o\u1ea1n nh\u01b0 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng, thi\u1ebft k\u1ebf, th\u1eed nghi\u1ec7m v\u00e0 ra m\u1eaft, v\u1edbi c\u00e1c m\u1ed1c th\u1eddi gian, ngu\u1ed3n l\u1ef1c v\u00e0 s\u1ef1 ph\u1ee5 thu\u1ed9c li\u00ean quan \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng. C\u00e1c c\u00f4ng ty nh\u01b0 Apple v\u00e0 Tesla \u0111\u00e3 ho\u00e0n thi\u1ec7n ngh\u1ec7 thu\u1eadt t\u1ea1o ra l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ea1o ra ti\u1ebfng vang v\u00e0 s\u1ef1 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

      \n
    1. L\u1ed9 tr\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng<\/b><\/li>\n<\/ol>\n

      Ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng l\u00e0 huy\u1ebft m\u1ea1ch c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o v\u00e0 vi\u1ec7c c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. L\u1ed9 tr\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng ph\u00e1c th\u1ea3o c\u00e1c chi\u1ebfn thu\u1eadt v\u00e0 chi\u1ebfn d\u1ecbch c\u1ea7n thi\u1ebft \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh doanh s\u1ed1 b\u00e1n h\u00e0ng. N\u00f3 bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u1ea1o n\u1ed9i dung, qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb qua email v\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. C\u00e1c c\u00f4ng ty nh\u01b0 HubSpot v\u00e0 Salesforce \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi l\u1ed9 tr\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n gi\u00fap h\u01b0\u1edbng d\u1eabn c\u00e1c nh\u00f3m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu.<\/span><\/p>\n

        \n
      1. L\u1ed9 tr\u00ecnh qu\u1ea3n l\u00fd d\u1ef1 \u00e1n<\/b><\/li>\n<\/ol>\n

        Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n l\u00e0 trung t\u00e2m c\u1ee7a vi\u1ec7c th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh n\u00e0o. L\u1ed9 tr\u00ecnh qu\u1ea3n l\u00fd d\u1ef1 \u00e1n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 d\u00f9ng \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch, th\u1ef1c hi\u1ec7n v\u00e0 gi\u00e1m s\u00e1t c\u00e1c d\u1ef1 \u00e1n, bao g\u1ed3m c\u00e1c nhi\u1ec7m v\u1ee5, c\u1ed9t m\u1ed1c quan tr\u1ecdng, ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi h\u1ea1n. C\u00e1c t\u1ed5 ch\u1ee9c nh\u01b0 IBM v\u00e0 Microsoft r\u1ea5t th\u00e0nh th\u1ea1o trong vi\u1ec7c s\u1eed d\u1ee5ng l\u1ed9 tr\u00ecnh qu\u1ea3n l\u00fd d\u1ef1 \u00e1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o cung c\u1ea5p th\u00e0nh c\u00f4ng c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/span><\/p>\n

          \n
        1. L\u1ed9 tr\u00ecnh t\u0103ng tr\u01b0\u1edfng kinh doanh<\/b><\/li>\n<\/ol>\n

          \u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng, l\u1ed9 tr\u00ecnh t\u0103ng tr\u01b0\u1edfng kinh doanh l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu. L\u1ed9 tr\u00ecnh n\u00e0y ph\u00e1c th\u1ea3o c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bchi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng v\u00e0 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng. N\u00f3 th\u01b0\u1eddng bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, s\u00e1p nh\u1eadp v\u00e0 mua l\u1ea1i, \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 m\u1edf r\u1ed9ng \u0111\u1ecba l\u00fd. C\u00e1c c\u00f4ng ty nh\u01b0 Amazon v\u00e0 Google \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00e1c l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n kinh doanh m\u1ed9t c\u00e1ch t\u00e0i t\u00ecnh v\u00e0 \u0111\u01b0a h\u1ecd tr\u1edf th\u00e0nh nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 to\u00e0n c\u1ea7u.<\/span><\/p>\n

            \n
          1. L\u1ed9 tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/b><\/li>\n<\/ol>\n

            Trong b\u1ed1i c\u1ea3nh kinh doanh l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m ng\u00e0y nay, vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng. L\u1ed9 tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng n\u00eau chi ti\u1ebft c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 bao g\u1ed3m c\u00e1c kh\u00eda c\u1ea1nh nh\u01b0 l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 c\u1ea3i ti\u1ebfn h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng. C\u00e1c c\u00f4ng ty nh\u01b0 Zappos v\u00e0 Disney \u0111\u01b0\u1ee3c t\u00f4n k\u00ednh v\u00ec s\u1ef1 c\u1ed1ng hi\u1ebfn c\u1ee7a h\u1ecd trong vi\u1ec7c t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb cho kh\u00e1ch h\u00e0ng, th\u01b0\u1eddng \u0111\u01b0\u1ee3c minh h\u1ecda trong l\u1ed9 tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng chi ti\u1ebft c\u1ee7a h\u1ecd.<\/span><\/p>\n

              \n
            1. L\u1ed9 tr\u00ecnh c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed5i m\u1edbi<\/b><\/li>\n<\/ol>\n

              \u0110\u1ed5i m\u1edbi l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh trong th\u1ebf gi\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. L\u1ed9 tr\u00ecnh c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed5i m\u1edbi ph\u00e1c th\u1ea3o vi\u1ec7c nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n v\u00e0 tri\u1ec3n khai c\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 gi\u1ea3i ph\u00e1p m\u1edbi. N\u00f3 bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 giai \u0111o\u1ea1n nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, k\u1ebf ho\u1ea1ch \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. C\u00e1c c\u00f4ng ty nh\u01b0 Google v\u00e0 Microsoft n\u1ed5i ti\u1ebfng v\u1edbi l\u1ed9 tr\u00ecnh \u0111\u1ed5i m\u1edbi v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edf \u0111\u01b0\u1eddng cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ti\u00ean ti\u1ebfn.<\/span><\/p>\n

              T\u00ecm hi\u1ec3u th\u00eam: L\u1ed9 tr\u00ecnh kinh doanh l\u00e0 g\u00ec?<\/a><\/b><\/p>\n

              Ph\u1ea7n k\u1ebft lu\u1eadn<\/h2>\n

              L\u1ed9 tr\u00ecnh kinh doanh \u0111\u00f3ng vai tr\u00f2 l\u00e0 h\u01b0\u1edbng d\u1eabn \u0111i\u1ec1u h\u01b0\u1edbng, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh. C\u00e1c v\u00ed d\u1ee5 \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn \u1edf tr\u00ean minh h\u1ecda t\u00ednh linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y trong c\u00e1c ng\u00e0nh v\u00e0 ch\u1ee9c n\u0103ng t\u1ed5 ch\u1ee9c kh\u00e1c nhau. Khi b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch cho con \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, h\u00e3y xem x\u00e9t lo\u1ea1i l\u1ed9 tr\u00ecnh n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 l\u1ed9 tr\u00ecnh kinh doanh n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 v\u1ea1ch ra h\u00e0nh tr\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh trong b\u1ed1i c\u1ea3nh kinh doanh kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

              Trong th\u1ebf gi\u1edbi kinh doanh, th\u00e0nh c\u00f4ng th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng \u0111\u1eb7t ra m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c hi\u1ec7n ch\u00ednh x\u00e1c. L\u1ed9 <\/a><\/p>\n","protected":false},"author":72,"featured_media":83572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4619],"class_list":["post-83571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-paul-vanzandt-vi"],"yoast_head":"\n\u0110i\u1ec1u h\u01b0\u1edbng th\u00e0nh c\u00f4ng v\u1edbi c\u00e1c v\u00ed d\u1ee5 v\u1ec1 l\u1ed9 tr\u00ecnh kinh doanh<\/title>\n<meta name=\"description\" content=\"H\u00e3y v\u1ea1ch ra l\u1ed9 tr\u00ecnh th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1c v\u00ed d\u1ee5 s\u00e2u s\u1eafc v\u1ec1 l\u1ed9 tr\u00ecnh kinh doanh. \u0110i\u1ec1u h\u01b0\u1edbng c\u00e1c c\u01a1 h\u1ed9i, \u0111\u1eb7t m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ed1c quan tr\u1ecdng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.\" \/>\n<meta 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