M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div>
Ph\u1ea3n h\u1ed3i s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/h2>\n
Ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 th\u00f4ng tin, \u00fd ki\u1ebfn \u200b\u200bv\u00e0 \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c c\u00e1c b\u00ean li\u00ean quan v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3. \u0110\u00e2y l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00ec n\u00f3 cung c\u1ea5p th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 m\u1ee9c \u0111\u1ed9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, nh\u1eefng l\u0129nh v\u1ef1c n\u00e0o c\u1ea7n c\u1ea3i ti\u1ebfn v\u00e0 nh\u1eefng t\u00ednh n\u0103ng ho\u1eb7c ch\u1ee9c n\u0103ng n\u00e0o n\u00ean \u0111\u01b0\u1ee3c th\u00eam v\u00e0o ho\u1eb7c lo\u1ea1i b\u1ecf.<\/span><\/p>\n
Ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau, bao g\u1ed3m:<\/b><\/p>\n
- \n
- \u0110\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng:<\/b> Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng tr\u00ean c\u00e1c trang web ho\u1eb7c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p ph\u1ea3n h\u1ed3i c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n
- \n
- Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi d\u00f9ng:<\/b> C\u00e1c c\u00f4ng ty th\u01b0\u1eddng ph\u00e2n ph\u1ed1i c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u00f3 c\u1ea5u tr\u00fac t\u1eeb ng\u01b0\u1eddi d\u00f9ng. Nh\u1eefng cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a s\u1ea3n ph\u1ea9m, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng, hi\u1ec7u su\u1ea5t, thi\u1ebft k\u1ebf v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng t\u1ed5ng th\u1ec3.<\/span><\/li>\n<\/ul>\n
- \n
- Ki\u1ec3m tra ng\u01b0\u1eddi d\u00f9ng:<\/b> \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c quan s\u00e1t ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m, trong m\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t ho\u1eb7c trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng trong th\u1ebf gi\u1edbi th\u1ef1c. N\u00f3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n
- \n
- T\u01b0\u01a1ng t\u00e1c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng: <\/b>Ph\u1ea3n h\u1ed3i c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb c\u00e1c t\u01b0\u01a1ng t\u00e1c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 email, nh\u1eadt k\u00fd tr\u00f2 chuy\u1ec7n ho\u1eb7c cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i. Nh\u1eefng t\u01b0\u01a1ng t\u00e1c n\u00e0y c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn ho\u1eb7c nh\u1eefng l\u0129nh v\u1ef1c m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang g\u1eb7p kh\u00f3 kh\u0103n.<\/span><\/li>\n<\/ul>\n
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- Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn: <\/b>Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean chia s\u1ebb suy ngh\u0129 v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, di\u1ec5n \u0111\u00e0n v\u00e0 trang web c\u1ed9ng \u0111\u1ed3ng. Vi\u1ec7c gi\u00e1m s\u00e1t c\u00e1c k\u00eanh n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 c\u1ea3m nh\u1eadn v\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n
- \n
- Ph\u1ea3n h\u1ed3i trong \u1ee9ng d\u1ee5ng ho\u1eb7c trong s\u1ea3n ph\u1ea9m:<\/b> Nhi\u1ec1u s\u1ea3n ph\u1ea9m k\u1ebft h\u1ee3p c\u01a1 ch\u1ebf ph\u1ea3n h\u1ed3i trong \u1ee9ng d\u1ee5ng ho\u1eb7c d\u1ecbch v\u1ee5, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng b\u00e1o c\u00e1o s\u1ef1 c\u1ed1, \u0111\u1ec1 xu\u1ea5t c\u1ea3i ti\u1ebfn ho\u1eb7c \u0111\u01b0a ra nh\u1eadn x\u00e9t tr\u1ef1c ti\u1ebfp.<\/span><\/li>\n<\/ul>\n
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- Nh\u00f3m t\u1eadp trung: <\/b>C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c nh\u00f3m t\u1eadp trung<\/a> \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i chi ti\u1ebft t\u1eeb m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c ch\u1ecdn. C\u00e1c phi\u00ean n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c ki\u1ec3m duy\u1ec7t \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n
M\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m. B\u1eb1ng c\u00e1ch l\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 \u01b0u ti\u00ean c\u00e1c t\u00ednh n\u0103ng, s\u1eeda l\u1ed7i v\u00e0 l\u1eb7p l\u1ea1i c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ch\u00fang ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. V\u00f2ng ph\u1ea3n h\u1ed3i l\u1eb7p \u0111i l\u1eb7p l\u1ea1i n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n c\u01a1 b\u1ea3n c\u1ee7a qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m linh ho\u1ea1t v\u00e0 thi\u1ebft k\u1ebf l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m.<\/span><\/p>\n
C\u00e1c lo\u1ea1i ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m<\/h2>\n
![\"C\u00e1c](\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/product-feedback-descriptive-600x1014.jpg\")
<\/p>\nPh\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m c\u00f3 nhi\u1ec1u lo\u1ea1i kh\u00e1c nhau, m\u1ed7i lo\u1ea1i cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft kh\u00e1c nhau v\u1ec1 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng c\u1ea3m nh\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m. Hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng lo\u1ea1i ph\u1ea3n h\u1ed3i n\u00e0y c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i ph\u1ea3n h\u1ed3i s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn:<\/span><\/p>\n
- \n
- Y\u00eau c\u1ea7u t\u00ednh n\u0103ng: <\/b>Ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1 xu\u1ea5t c\u00e1c t\u00ednh n\u0103ng ho\u1eb7c ch\u1ee9c n\u0103ng m\u1edbi m\u00e0 h\u1ecd mu\u1ed1n th\u1ea5y trong s\u1ea3n ph\u1ea9m. Nh\u1eefng y\u00eau c\u1ea7u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap \u01b0u ti\u00ean c\u00e1c n\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n.<\/span><\/li>\n<\/ul>\n
- \n
- B\u00e1o c\u00e1o l\u1ed7i: <\/b>Ng\u01b0\u1eddi d\u00f9ng b\u00e1o c\u00e1o c\u00e1c s\u1ef1 c\u1ed1 k\u1ef9 thu\u1eadt, tr\u1ee5c tr\u1eb7c ho\u1eb7c l\u1ed7i h\u1ecd g\u1eb7p ph\u1ea3i khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. B\u00e1o c\u00e1o l\u1ed7i r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 kh\u1eafc ph\u1ee5c s\u1ef1 c\u1ed1.<\/span><\/li>\n<\/ul>\n
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- Ph\u1ea3n h\u1ed3i v\u1ec1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng:<\/b> Ng\u01b0\u1eddi d\u00f9ng cung c\u1ea5p ph\u1ea3n h\u1ed3i v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed5ng th\u1ec3, bao g\u1ed3m c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn \u0111i\u1ec1u h\u01b0\u1edbng, thi\u1ebft k\u1ebf giao di\u1ec7n v\u00e0 t\u00ednh d\u1ec5 s\u1eed d\u1ee5ng.<\/span><\/li>\n<\/ul>\n
- \n
- Th\u00f4ng tin ph\u1ea3n h\u1ed3i hi\u1ec7u su\u1ea5t: <\/b>Ng\u01b0\u1eddi d\u00f9ng nh\u1eadn x\u00e9t v\u1ec1 t\u1ed1c \u0111\u1ed9, kh\u1ea3 n\u0103ng ph\u1ea3n h\u1ed3i v\u00e0 hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3 c\u1ee7a s\u1ea3n ph\u1ea9m. Lo\u1ea1i ph\u1ea3n h\u1ed3i n\u00e0y gi\u00fap gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn hi\u1ec7u su\u1ea5t.<\/span><\/li>\n<\/ul>\n
- \n
- Ph\u1ea3n h\u1ed3i v\u1ec1 thi\u1ebft k\u1ebf v\u00e0 UI\/UX: <\/b>Ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0a ra \u00fd ki\u1ebfn \u200b\u200b\u200b\u200bv\u1ec1 thi\u1ebft k\u1ebf tr\u1ef1c quan, giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng (UI) v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) c\u1ee7a s\u1ea3n ph\u1ea9m. Ph\u1ea3n h\u1ed3i n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng c\u1ea3i ti\u1ebfn v\u1ec1 t\u00ednh th\u1ea9m m\u1ef9 v\u00e0 s\u1ef1 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n
- \n
- Ph\u1ea3n h\u1ed3i h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng: <\/b>Ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi c\u00e1c t\u01b0\u01a1ng t\u00e1c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, d\u00f9 l\u00e0 t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c. Ph\u1ea3n h\u1ed3i n\u00e0y gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3.<\/span><\/li>\n<\/ul>\n
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- V\u1ea5n \u0111\u1ec1 v\u1ec1 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng th\u00edch:<\/b> Ng\u01b0\u1eddi d\u00f9ng n\u00eau b\u1eadt c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn kh\u1ea3 n\u0103ng t\u01b0\u01a1ng th\u00edch c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c thi\u1ebft b\u1ecb, tr\u00ecnh duy\u1ec7t ho\u1eb7c h\u1ec7 \u0111i\u1ec1u h\u00e0nh kh\u00e1c nhau.<\/span><\/li>\n<\/ul>\n
- \n
- Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi d\u00f9ng:<\/b> C\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i kh\u1ea3o s\u00e1t c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a s\u1ea3n ph\u1ea9m, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, m\u00f4 h\u00ecnh s\u1eed d\u1ee5ng v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc.<\/span><\/li>\n<\/ul>\n
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- \u0110i\u1ec3m qu\u1ea3ng c\u00e1o r\u00f2ng (NPS): <\/b>Kh\u1ea3o s\u00e1t NPS \u0111o l\u01b0\u1eddng l\u00f2ng trung th\u00e0nh v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd cho ng\u01b0\u1eddi kh\u00e1c. N\u00f3 ph\u00e2n lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng l\u00e0 ng\u01b0\u1eddi qu\u1ea3ng b\u00e1, ng\u01b0\u1eddi th\u1ee5 \u0111\u1ed9ng ho\u1eb7c ng\u01b0\u1eddi gi\u00e8m pha.<\/span><\/li>\n<\/ul>\n
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- \u0110\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng:<\/b> Ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng, trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c trang web \u0111\u00e1nh gi\u00e1, chia s\u1ebb \u00fd ki\u1ebfn \u200b\u200bv\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n
- \n
- Nh\u00f3m t\u1eadp trung: <\/b>C\u00e1c c\u00f4ng ty t\u1eadp h\u1ee3p m\u1ed9t nh\u00f3m nh\u1ecf ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 th\u1ea3o lu\u1eadn chuy\u00ean s\u00e2u v\u00e0 \u0111\u01b0a ra ph\u1ea3n h\u1ed3i. Ph\u1ea3n h\u1ed3i \u0111\u1ecbnh t\u00ednh n\u00e0y cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n
- \n
- Ph\u1ea3n h\u1ed3i trong \u1ee9ng d\u1ee5ng ho\u1eb7c trong s\u1ea3n ph\u1ea9m: <\/b>C\u00e1c s\u1ea3n ph\u1ea9m th\u01b0\u1eddng bao g\u1ed3m c\u00e1c c\u01a1 ch\u1ebf t\u00edch h\u1ee3p s\u1eb5n \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng cung c\u1ea5p ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp trong \u1ee9ng d\u1ee5ng ho\u1eb7c d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c bi\u1ec3u m\u1eabu ph\u1ea3n h\u1ed3i, l\u1eddi nh\u1eafc x\u1ebfp h\u1ea1ng ho\u1eb7c ph\u1ea7n nh\u1eadn x\u00e9t.<\/span><\/li>\n<\/ul>\n
- \n
- Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn: <\/b>Ng\u01b0\u1eddi d\u00f9ng th\u1ea3o lu\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, di\u1ec5n \u0111\u00e0n v\u00e0 trang web c\u1ed9ng \u0111\u1ed3ng. Vi\u1ec7c gi\u00e1m s\u00e1t c\u00e1c k\u00eanh n\u00e0y c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i.<\/span><\/li>\n<\/ul>\n
- \n
- Th\u1eed nghi\u1ec7m v\u00e0 ph\u00e2n t\u00edch A\/B: <\/b>Ph\u1ea3n h\u1ed3i d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m A\/B. N\u00f3 gi\u00fap \u0111\u00e1nh gi\u00e1 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ed1 li\u1ec7u t\u01b0\u01a1ng t\u00e1c.<\/span><\/li>\n<\/ul>\n
- \n
- So s\u00e1nh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/b> Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 so s\u00e1nh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u01b0a ra ph\u1ea3n h\u1ed3i v\u1ec1 c\u00e1ch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n x\u1ebfp h\u1ea1ng v\u1ec1 t\u00ednh n\u0103ng, gi\u00e1 c\u1ea3 v\u00e0 gi\u00e1 tr\u1ecb t\u1ed5ng th\u1ec3.<\/span><\/li>\n<\/ul>\n
- \n
- Kh\u1ea3o s\u00e1t ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng:<\/b> C\u00e1c kh\u1ea3o s\u00e1t n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u1ec1 tr\u1ea3i nghi\u1ec7m chung c\u1ee7a h\u1ecd v\u1edbi c\u00f4ng ty, c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/li>\n<\/ul>\n
- \n
- H\u1ed9p g\u1ee3i \u00fd:<\/b> M\u1ed9t s\u1ed1 c\u00f4ng ty v\u1eabn s\u1eed d\u1ee5ng h\u1ed9p g\u1ee3i \u00fd v\u1eadt l\u00fd ho\u1eb7c k\u1ef9 thu\u1eadt s\u1ed1 n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 g\u1eedi ph\u1ea3n h\u1ed3i ho\u1eb7c \u0111\u1ec1 xu\u1ea5t m\u1ed9t c\u00e1ch \u1ea9n danh.<\/span><\/li>\n<\/ul>\n
- \n
- Ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng:<\/b> C\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n s\u00e2u v\u1edbi kh\u00e1ch h\u00e0ng cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u1ecbnh t\u00ednh v\u1ec1 tr\u1ea3i nghi\u1ec7m, \u0111i\u1ec3m y\u1ebfu v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n
M\u1ed7i lo\u1ea1i ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u01b0a ra m\u1ed9t g\u00f3c nh\u00ecn ri\u00eang v\u1ec1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a s\u1ea3n ph\u1ea9m. Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i hi\u1ec7u qu\u1ea3 bao g\u1ed3m vi\u1ec7c xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i n\u00e0y \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t nh\u1eb1m c\u1ea3i ti\u1ebfn v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/span><\/p>\n
T\u00ecm hi\u1ec3u th\u00eam: Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n
15 t\u1ea7m quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u c\u1ee7a ph\u1ea3n h\u1ed3i s\u1ea3n ph\u1ea9m<\/h2>\n
Ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m c\u00f3 t\u1ea7m quan tr\u1ecdng t\u1ed1i cao trong th\u1ebf gi\u1edbi kinh doanh v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. N\u00f3 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin v\u00e0 hi\u1ec3u bi\u1ebft quan tr\u1ecdng c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng s\u00e2u s\u1eafc \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do ch\u00ednh n\u00eau b\u1eadt t\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m:<\/span><\/p>\n
1. C\u1ea3i ti\u1ebfn l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m<\/b><\/p>\n
Ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7t nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u v\u00e0 trung t\u00e2m. N\u00f3 gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng s\u1ebd n\u00e2ng cao c\u1ea3 s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n
2. Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng n\u00e2ng cao<\/b><\/p>\n
Ph\u1ea3n h\u1ed3i cho ph\u00e9p b\u1ea1n x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng, thi\u1ebft k\u1ebf, hi\u1ec7u su\u1ea5t v\u00e0 ch\u1ee9c n\u0103ng. B\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c c\u1ea3i ti\u1ebfn d\u1ef1a tr\u00ean \u0111\u1ec1 xu\u1ea5t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n s\u1ebd t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng th\u00fa v\u1ecb v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n
3. Ph\u00e1t hi\u1ec7n v\u00e0 gi\u1ea3i quy\u1ebft l\u1ed7i<\/b><\/p>\n
Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng ph\u00e1t hi\u1ec7n ra c\u00e1c tr\u1ee5c tr\u1eb7c k\u1ef9 thu\u1eadt v\u00e0 l\u1ed7i c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n ngay trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n. Vi\u1ec7c gi\u1ea3i quy\u1ebft k\u1ecbp th\u1eddi nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y s\u1ebd gi\u00fap duy tr\u00ec \u0111\u1ed9 tin c\u1eady v\u00e0 \u1ed5n \u0111\u1ecbnh c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n
4. \u01afu ti\u00ean c\u00e1c t\u00ednh n\u0103ng<\/b><\/p>\n
C\u00e1c y\u00eau c\u1ea7u v\u1ec1 t\u00ednh n\u0103ng v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng gi\u00fap b\u1ea1n \u01b0u ti\u00ean c\u00e1c n\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c t\u00ednh n\u0103ng quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n b\u1ed5 t\u00e0i nguy\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n.<\/span><\/p>\n
5. L\u1ee3i th\u1ebf c\u1ea1nh tranh<\/b><\/p>\n
Hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7 nh\u01b0 th\u1ebf n\u00e0o trong m\u1eaft ng\u01b0\u1eddi d\u00f9ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. Ph\u1ea3n h\u1ed3i c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 nh\u1eefng l\u0129nh v\u1ef1c m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u01b0\u1ee3t tr\u1ed9i v\u00e0 nh\u1eefng l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n, gi\u00fap b\u1ea1n duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/span><\/p>\n
6. Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/b><\/p>\n
B\u1eb1ng c\u00e1ch t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm v\u00e0 gi\u1ea3i quy\u1ebft ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a m\u00ecnh trong vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n. Ng\u01b0\u1ee3c l\u1ea1i, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/span><\/p>\n
7. \u0110\u1ed5i m\u1edbi v\u00e0 t\u0103ng tr\u01b0\u1edfng<\/b><\/p>\n
M\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o nh\u1ea5t \u0111\u1ec3 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c t\u00ednh n\u0103ng m\u1edbi \u0111\u1ec1u \u0111\u1ebfn t\u1eeb ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng c\u00f3 nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 \u0111\u1ec1 xu\u1ea5t s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 t\u0103ng tr\u01b0\u1edfng.<\/span><\/p>\n
8. Ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/b><\/p>\n
Ph\u1ea3n h\u1ed3i cung c\u1ea5p d\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 hi\u1ec3u bi\u1ebft \u0111\u1ecbnh t\u00ednh c\u00f3 th\u1ec3 h\u01b0\u1edbng d\u1eabn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh. N\u00f3 cho ph\u00e9p b\u1ea1n \u0111\u01b0a ra nh\u1eefng l\u1ef1a ch\u1ecdn s\u00e1ng su\u1ed1t v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c.<\/span><\/p>\n
9. T\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/p>\n
Khi ng\u01b0\u1eddi d\u00f9ng th\u1ea5y r\u1eb1ng ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c xem x\u00e9t nghi\u00eam t\u00fac v\u00e0 mang l\u1ea1i nh\u1eefng c\u1ea3i ti\u1ebfn r\u00f5 r\u1ec7t, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd nu\u00f4i d\u01b0\u1ee1ng ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh. Nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n h\u01a1n.<\/span><\/p>\n
10. X\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 s\u1edbm<\/b><\/p>\n
Ph\u1ea3n h\u1ed3i cho ph\u00e9p b\u1ea1n x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft s\u1edbm c\u00e1c v\u1ea5n \u0111\u1ec1 trong v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m, ng\u0103n ch\u00fang tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1 l\u1edbn c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c.<\/span><\/p>\n
11. S\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/b><\/p>\n
Thu h\u00fat ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua c\u01a1 ch\u1ebf ph\u1ea3n h\u1ed3i c\u00f3 th\u1ec3 mang l\u1ea1i c\u1ea3m gi\u00e1c c\u1ed9ng \u0111\u1ed3ng v\u00e0 s\u1ef1 tham gia. Ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng khi h\u1ecd c\u00f3 ti\u1ebfng n\u00f3i trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/span><\/p>\n
12. S\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng<\/b><\/p>\n
Vi\u1ec7c li\u00ean t\u1ee5c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n lu\u00f4n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. N\u00f3 cho ph\u00e9p b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ec3 duy tr\u00ec m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p.<\/span><\/p>\n
13. Ph\u00e1t tri\u1ec3n l\u1eb7p l\u1ea1i<\/b><\/p>\n
Ph\u1ea3n h\u1ed3i h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, trong \u0111\u00f3 b\u1ea1n ph\u00e1t h\u00e0nh b\u1ea3n c\u1eadp nh\u1eadt, thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 l\u1eb7p l\u1ea1i. C\u00e1ch ti\u1ebfp c\u1eadn linh ho\u1ea1t n\u00e0y cho ph\u00e9p b\u1ea1n \u0111\u00e1p \u1ee9ng c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n
14. \u0110o l\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/p>\n
C\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 Net Promoter Score (NPS) v\u00e0 kh\u1ea3o s\u00e1t m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 c\u00f3 gi\u00e1 tr\u1ecb cho th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1ed1t \u0111\u1ebfn m\u1ee9c n\u00e0o.<\/span><\/p>\n
15. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><\/p>\n
Ngo\u00e0i vi\u1ec7c c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n, ph\u1ea3n h\u1ed3i c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin cho nh\u1eefng n\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng trong t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n. N\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i v\u00e0 nh\u1eefng nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.<\/span><\/p>\n
Ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng v\u00e0 t\u0103ng tr\u01b0\u1edfng kinh doanh. N\u00f3 gi\u00fap b\u1ea1n t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng y\u00eau th\u00edch, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, duy tr\u00ec t\u00ednh c\u1ea1nh tranh v\u00e0 \u0111\u1ed5i m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c b\u1ecf qua ho\u1eb7c b\u1ecf qua ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng, \u0111i\u1ec1u n\u00e0y cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh v\u00e0 danh ti\u1ebfng c\u1ee7a b\u1ea1n.<\/span><\/p>\n
T\u00ecm hi\u1ec3u th\u00eam: Ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/b><\/p>\n
C\u00e2u h\u1ecfi ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m<\/h2>\n
Hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c truy v\u1ea5n ph\u1ea3n h\u1ed3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1ed1t c\u00f3 th\u1ec3 n\u00e2ng qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi. Tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o chi ti\u1ebft c\u1ee5 th\u1ec3 c\u1ee7a vi\u1ec7c t\u1ea1o c\u00e2u h\u1ecfi ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m, tr\u01b0\u1edbc ti\u00ean h\u00e3y kh\u00e1m ph\u00e1 l\u00fd do t\u1ea1i sao ch\u00fang l\u1ea1i kh\u00f4ng th\u1ec3 thi\u1ebfu trong h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n
T\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c c\u00e2u h\u1ecfi ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m:<\/b><\/strong><\/p>\n
- \n
- Ph\u1ea3n h\u1ed3i s\u00e2u s\u1eafc:<\/b><\/strong> C\u00e1c c\u00e2u h\u1ecfi ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft t\u1eeb ng\u01b0\u1eddi d\u00f9ng, cho ph\u00e9p b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu v\u00e0 c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.<\/span><\/li>\n
- Quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u:<\/b><\/strong> B\u1eb1ng c\u00e1ch thu h\u00fat ph\u1ea3n h\u1ed3i th\u00f4ng qua c\u00e1c c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau, b\u1ea1n trao quy\u1ec1n cho nh\u00f3m c\u1ee7a m\u00ecnh \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u d\u1ef1a tr\u00ean s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n
- C\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c:<\/b><\/strong> V\u00f2ng ph\u1ea3n h\u1ed3i li\u00ean t\u1ee5c th\u00fac \u0111\u1ea9y c\u00e1c c\u1ea3i ti\u1ebfn l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n song song v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n
X\u00e2y d\u1ef1ng c\u00e1c c\u00e2u h\u1ecfi ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3:<\/b><\/strong><\/p>\n
B\u00e2y gi\u1edd ch\u00fang ta \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c c\u00e2u h\u1ecfi ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u ngh\u1ec7 thu\u1eadt t\u1ea1o ra ch\u00fang. H\u00e3y xem x\u00e9t nh\u1eefng h\u01b0\u1edbng d\u1eabn c\u1ea7n thi\u1ebft sau:<\/span><\/p>\n
- \n
- TBe C\u1ee5 th\u1ec3 v\u00e0 c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng:<\/b><\/strong> \u0110\u1eb7t c\u00e1c c\u00e2u h\u1ecfi khung g\u1ee3i ra nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng. Tr\u00e1nh nh\u1eefng c\u00e2u h\u1ecfi m\u01a1 h\u1ed3 v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y nh\u1eefng c\u1ea3i ti\u1ebfn r\u00f5 r\u00e0ng.<\/span><\/li>\n
- TBalance C\u00e2u h\u1ecfi m\u1edf v\u00e0 c\u00e2u h\u1ecfi \u0111\u00f3ng:<\/b><\/strong> T\u1ea1o s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa c\u00e1c c\u00e2u h\u1ecfi m\u1edf, khuy\u1ebfn kh\u00edch c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi chi ti\u1ebft v\u00e0 c\u00e1c c\u00e2u h\u1ecfi \u0111\u00f3ng, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho ph\u00e2n t\u00edch \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/span><\/li>\n
- TCover C\u00e1c kh\u00eda c\u1ea1nh ch\u00ednh c\u1ee7a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng:<\/b><\/strong> C\u00e1c c\u00e2u h\u1ecfi thi\u1ebft k\u1ebf bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, bao g\u1ed3m kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng, ch\u1ee9c n\u0103ng, hi\u1ec7u su\u1ea5t v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng t\u1ed5ng th\u1ec3.<\/span><\/li>\n
- \u01afu ti\u00ean l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m: \u0110i\u1ec1u<\/b><\/strong> ch\u1ec9nh c\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, c\u00f3 t\u00ednh \u0111\u1ebfn s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd. Giao ti\u1ebfp theo c\u00e1ch g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi h\u1ecd v\u00e0 th\u1eeba nh\u1eadn v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/span><\/li>\n
- Gi\u1eef n\u00f3 ng\u1eafn g\u1ecdn:<\/b><\/strong> T\u00f4n tr\u1ecdng th\u1eddi gian c\u1ee7a ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch gi\u1eef cho c\u00e1c c\u00e2u h\u1ecfi ph\u1ea3n h\u1ed3i c\u1ee7a b\u1ea1n ng\u1eafn g\u1ecdn v\u00e0 t\u1eadp trung. Tr\u00e1nh \u00e1p \u0111\u1ea3o ng\u01b0\u1eddi tr\u1ea3 l\u1eddi b\u1eb1ng c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t d\u00e0i d\u00f2ng ho\u1eb7c c\u00e1c c\u00e2u h\u1ecfi d\u01b0 th\u1eeba.<\/span><\/li>\n<\/ol>\n
C\u00e2u h\u1ecfi ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m m\u1eabu:<\/b><\/strong><\/p>\n
\u0110\u1ec3 minh h\u1ecda nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y trong th\u1ef1c t\u1ebf, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi ph\u1ea3n h\u1ed3i m\u1eabu v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p v\u00e0o quy tr\u00ecnh thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a m\u00ecnh:<\/span><\/p>\n
- \n
- Tr\u00ean thang \u0111i\u1ec3m t\u1eeb 1 \u0111\u1ebfn 10, b\u1ea1n \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a m\u00ecnh v\u1edbi tr\u1ea3i nghi\u1ec7m chung c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<\/ul>\n
- \n
- B\u1ea1n th\u1ea5y t\u00ednh n\u0103ng n\u00e0o c\u00f3 gi\u00e1 tr\u1ecb\/h\u1eefu \u00edch nh\u1ea5t trong s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i v\u00e0 t\u1ea1i sao?<\/span><\/li>\n<\/ul>\n
- \n
- B\u1ea1n c\u00f3 g\u1eb7p ph\u1ea3i b\u1ea5t k\u1ef3 t\u00ednh n\u0103ng ho\u1eb7c ch\u1ee9c n\u0103ng n\u00e0o kh\u00f4ng r\u00f5 r\u00e0ng ho\u1eb7c kh\u00f3 \u0111i\u1ec1u h\u01b0\u1edbng kh\u00f4ng? N\u1ebfu v\u1eady, xin vui l\u00f2ng gi\u1ea3i th\u00edch.<\/span><\/li>\n<\/ul>\n
- \n
- B\u1ea1n \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 hi\u1ec7u su\u1ea5t v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i?<\/span><\/li>\n<\/ul>\n
- \n
- B\u1ea1n c\u00f3 g\u1eb7p b\u1ea5t k\u1ef3 tr\u1ee5c tr\u1eb7c ho\u1eb7c kh\u00f3 kh\u0103n k\u1ef9 thu\u1eadt n\u00e0o khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng? N\u1ebfu \u0111\u1ed3ng \u00fd, vui l\u00f2ng m\u00f4 t\u1ea3 hay chi ti\u1ebft v\u1ec1 n\u00f3.<\/span><\/li>\n<\/ul>\n
- \n
- So v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 m\u00e0 b\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng tr\u01b0\u1edbc \u0111\u00e2y, s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<\/ul>\n
- \n
- B\u1ea1n mu\u1ed1n th\u1ea5y nh\u1eefng c\u1ea3i ti\u1ebfn ho\u1eb7c c\u1ea3i ti\u1ebfn n\u00e0o trong c\u00e1c phi\u00ean b\u1ea3n t\u01b0\u01a1ng lai c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i?<\/span><\/li>\n<\/ul>\n
- \n
- B\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i cho ng\u01b0\u1eddi kh\u00e1c nh\u01b0 th\u1ebf n\u00e0o v\u00e0 t\u1ea1i sao?<\/span><\/li>\n<\/ul>\n
- \n
- B\u1ea1n th\u1ea5y nh\u00f3m h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i ph\u1ea3n \u1ee9ng nhanh v\u00e0 h\u1eefu \u00edch nh\u01b0 th\u1ebf n\u00e0o trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c th\u1eafc m\u1eafc ho\u1eb7c v\u1ea5n \u0111\u1ec1 c\u1ee7a b\u1ea1n?<\/span><\/li>\n<\/ul>\n
- \n
- Nh\u00ecn chung, b\u1ea1n h\u00e0i l\u00f2ng \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o v\u1edbi tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i?<\/span><\/li>\n<\/ul>\n
C\u00e1c c\u00e2u h\u1ecfi ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u00f4ng c\u1ee5 v\u00f4 gi\u00e1 \u0111\u1ec3 n\u1eafm b\u1eaft th\u00f4ng tin chi ti\u1ebft c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 th\u00fac \u0111\u1ea9y vi\u1ec7c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m. B\u1eb1ng c\u00e1ch tu\u00e2n th\u1ee7 c\u00e1c nguy\u00ean t\u1eafc \u0111\u1eb7t c\u00e2u h\u1ecfi hi\u1ec7u qu\u1ea3 v\u00e0 \u01b0u ti\u00ean ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c to\u00e0n b\u1ed9 ti\u1ec1m n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 th\u00fac \u0111\u1ea9y s\u1ea3n ph\u1ea9m h\u01b0\u1edbng t\u1edbi th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. T\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a ph\u1ea3n h\u1ed3i v\u00e0 xem s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n m\u1ea1nh trong tay nh\u1eefng ng\u01b0\u1eddi d\u00f9ng h\u00e0i l\u00f2ng.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":83023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4618],"class_list":["post-83022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-nick-jain-vi"],"yoast_head":"\n
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T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 \u0111\u1ecbnh ngh\u0129a, lo\u1ea1i, t\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e2u h\u1ecfi ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-ve-san-pham-la-gi\/","og_locale":"vi_VN","og_type":"article","og_title":"Ph\u1ea3n h\u1ed3i s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, lo\u1ea1i, t\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e2u h\u1ecfi","og_description":"Ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u00f4ng tin, \u00fd ki\u1ebfn \u200b\u200bv\u00e0 \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c c\u00e1c b\u00ean li\u00ean quan v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 \u0111\u1ecbnh ngh\u0129a, lo\u1ea1i, t\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e2u h\u1ecfi ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m.","og_url":"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-ve-san-pham-la-gi\/","og_site_name":"IdeaScale","article_publisher":"https:\/\/www.facebook.com\/ideascale","article_published_time":"2023-09-08T09:21:22+00:00","article_modified_time":"2024-06-20T10:08:01+00:00","og_image":[{"width":576,"height":384,"url":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/product-feedback-cover.jpg","type":"image\/jpeg"}],"author":"Moinul Alam","twitter_card":"summary_large_image","twitter_creator":"@ideascale","twitter_site":"@ideascale","twitter_misc":{"Written by":"Moinul Alam","Est. reading time":"31 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-ve-san-pham-la-gi\/#article","isPartOf":{"@id":"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-ve-san-pham-la-gi\/"},"author":{"name":"Moinul Alam","@id":"http:\/\/ideascale.com\/vi\/#\/schema\/person\/548a157b52ddaa368a8914d8e36b8373"},"headline":"Ph\u1ea3n h\u1ed3i s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, lo\u1ea1i, t\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e2u h\u1ecfi","datePublished":"2023-09-08T09:21:22+00:00","dateModified":"2024-06-20T10:08:01+00:00","mainEntityOfPage":{"@id":"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-ve-san-pham-la-gi\/"},"wordCount":6237,"publisher":{"@id":"http:\/\/ideascale.com\/vi\/#organization"},"image":{"@id":"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-ve-san-pham-la-gi\/#primaryimage"},"thumbnailUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/product-feedback-cover.jpg","articleSection":["viblog"],"inLanguage":"vi-VN"},{"@type":"WebPage","@id":"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-ve-san-pham-la-gi\/","url":"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-ve-san-pham-la-gi\/","name":"Ph\u1ea3n h\u1ed3i s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, lo\u1ea1i, t\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e2u h\u1ecfi","isPartOf":{"@id":"http:\/\/ideascale.com\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-ve-san-pham-la-gi\/#primaryimage"},"image":{"@id":"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-ve-san-pham-la-gi\/#primaryimage"},"thumbnailUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/product-feedback-cover.jpg","datePublished":"2023-09-08T09:21:22+00:00","dateModified":"2024-06-20T10:08:01+00:00","description":"Ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u00f4ng tin, \u00fd ki\u1ebfn \u200b\u200bv\u00e0 \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c c\u00e1c b\u00ean li\u00ean quan v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 \u0111\u1ecbnh ngh\u0129a, lo\u1ea1i, t\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e2u h\u1ecfi ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m.","inLanguage":"vi-VN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-ve-san-pham-la-gi\/"]}]},{"@type":"ImageObject","inLanguage":"vi-VN","@id":"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-ve-san-pham-la-gi\/#primaryimage","url":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/product-feedback-cover.jpg","contentUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/product-feedback-cover.jpg","width":576,"height":384},{"@type":"WebSite","@id":"http:\/\/ideascale.com\/vi\/#website","url":"http:\/\/ideascale.com\/vi\/","name":"IdeaScale","description":"Enterprise Innovation Management Software","publisher":{"@id":"http:\/\/ideascale.com\/vi\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/ideascale.com\/vi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi-VN"},{"@type":"Organization","@id":"http:\/\/ideascale.com\/vi\/#organization","name":"IdeaScale","url":"http:\/\/ideascale.com\/vi\/","logo":{"@type":"ImageObject","inLanguage":"vi-VN","@id":"http:\/\/ideascale.com\/vi\/#\/schema\/logo\/image\/","url":"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png","contentUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png","width":696,"height":696,"caption":"IdeaScale"},"image":{"@id":"http:\/\/ideascale.com\/vi\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ideascale","https:\/\/x.com\/ideascale","https:\/\/www.instagram.com\/ideascale\/","https:\/\/www.linkedin.com\/company\/ideascale\/","https:\/\/www.youtube.com\/@Ideascalesolution"]},{"@type":"Person","@id":"http:\/\/ideascale.com\/vi\/#\/schema\/person\/548a157b52ddaa368a8914d8e36b8373","name":"Moinul Alam","image":{"@type":"ImageObject","inLanguage":"vi-VN","@id":"http:\/\/ideascale.com\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/da2f00661790bdb7d84bc08f3be7e1904f847b8cc8d3af326e0616c14b5a964a?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/da2f00661790bdb7d84bc08f3be7e1904f847b8cc8d3af326e0616c14b5a964a?s=96&r=g","caption":"Moinul Alam"},"url":"https:\/\/ideascale.com\/vi\/author\/moinul\/"}]}},"_links":{"self":[{"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/posts\/83022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/comments?post=83022"}],"version-history":[{"count":0,"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/posts\/83022\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/media\/83023"}],"wp:attachment":[{"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/media?parent=83022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/categories?post=83022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/tags?post=83022"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/contributor?post=83022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Nh\u00ecn chung, b\u1ea1n h\u00e0i l\u00f2ng \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o v\u1edbi tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i?<\/span><\/li>\n<\/ul>\n
- B\u1ea1n th\u1ea5y nh\u00f3m h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i ph\u1ea3n \u1ee9ng nhanh v\u00e0 h\u1eefu \u00edch nh\u01b0 th\u1ebf n\u00e0o trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c th\u1eafc m\u1eafc ho\u1eb7c v\u1ea5n \u0111\u1ec1 c\u1ee7a b\u1ea1n?<\/span><\/li>\n<\/ul>\n
- B\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i cho ng\u01b0\u1eddi kh\u00e1c nh\u01b0 th\u1ebf n\u00e0o v\u00e0 t\u1ea1i sao?<\/span><\/li>\n<\/ul>\n
- B\u1ea1n mu\u1ed1n th\u1ea5y nh\u1eefng c\u1ea3i ti\u1ebfn ho\u1eb7c c\u1ea3i ti\u1ebfn n\u00e0o trong c\u00e1c phi\u00ean b\u1ea3n t\u01b0\u01a1ng lai c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i?<\/span><\/li>\n<\/ul>\n
- So v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 m\u00e0 b\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng tr\u01b0\u1edbc \u0111\u00e2y, s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<\/ul>\n
- B\u1ea1n c\u00f3 g\u1eb7p b\u1ea5t k\u1ef3 tr\u1ee5c tr\u1eb7c ho\u1eb7c kh\u00f3 kh\u0103n k\u1ef9 thu\u1eadt n\u00e0o khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng? N\u1ebfu \u0111\u1ed3ng \u00fd, vui l\u00f2ng m\u00f4 t\u1ea3 hay chi ti\u1ebft v\u1ec1 n\u00f3.<\/span><\/li>\n<\/ul>\n
- B\u1ea1n \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 hi\u1ec7u su\u1ea5t v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i?<\/span><\/li>\n<\/ul>\n
- B\u1ea1n c\u00f3 g\u1eb7p ph\u1ea3i b\u1ea5t k\u1ef3 t\u00ednh n\u0103ng ho\u1eb7c ch\u1ee9c n\u0103ng n\u00e0o kh\u00f4ng r\u00f5 r\u00e0ng ho\u1eb7c kh\u00f3 \u0111i\u1ec1u h\u01b0\u1edbng kh\u00f4ng? N\u1ebfu v\u1eady, xin vui l\u00f2ng gi\u1ea3i th\u00edch.<\/span><\/li>\n<\/ul>\n
- B\u1ea1n th\u1ea5y t\u00ednh n\u0103ng n\u00e0o c\u00f3 gi\u00e1 tr\u1ecb\/h\u1eefu \u00edch nh\u1ea5t trong s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i v\u00e0 t\u1ea1i sao?<\/span><\/li>\n<\/ul>\n
- Tr\u00ean thang \u0111i\u1ec3m t\u1eeb 1 \u0111\u1ebfn 10, b\u1ea1n \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a m\u00ecnh v\u1edbi tr\u1ea3i nghi\u1ec7m chung c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<\/ul>\n
- Ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng:<\/b> C\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n s\u00e2u v\u1edbi kh\u00e1ch h\u00e0ng cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u1ecbnh t\u00ednh v\u1ec1 tr\u1ea3i nghi\u1ec7m, \u0111i\u1ec3m y\u1ebfu v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n
- H\u1ed9p g\u1ee3i \u00fd:<\/b> M\u1ed9t s\u1ed1 c\u00f4ng ty v\u1eabn s\u1eed d\u1ee5ng h\u1ed9p g\u1ee3i \u00fd v\u1eadt l\u00fd ho\u1eb7c k\u1ef9 thu\u1eadt s\u1ed1 n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 g\u1eedi ph\u1ea3n h\u1ed3i ho\u1eb7c \u0111\u1ec1 xu\u1ea5t m\u1ed9t c\u00e1ch \u1ea9n danh.<\/span><\/li>\n<\/ul>\n
- Kh\u1ea3o s\u00e1t ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng:<\/b> C\u00e1c kh\u1ea3o s\u00e1t n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u1ec1 tr\u1ea3i nghi\u1ec7m chung c\u1ee7a h\u1ecd v\u1edbi c\u00f4ng ty, c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/li>\n<\/ul>\n
- So s\u00e1nh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/b> Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 so s\u00e1nh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u01b0a ra ph\u1ea3n h\u1ed3i v\u1ec1 c\u00e1ch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n x\u1ebfp h\u1ea1ng v\u1ec1 t\u00ednh n\u0103ng, gi\u00e1 c\u1ea3 v\u00e0 gi\u00e1 tr\u1ecb t\u1ed5ng th\u1ec3.<\/span><\/li>\n<\/ul>\n
- Th\u1eed nghi\u1ec7m v\u00e0 ph\u00e2n t\u00edch A\/B: <\/b>Ph\u1ea3n h\u1ed3i d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m A\/B. N\u00f3 gi\u00fap \u0111\u00e1nh gi\u00e1 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ed1 li\u1ec7u t\u01b0\u01a1ng t\u00e1c.<\/span><\/li>\n<\/ul>\n
- Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn: <\/b>Ng\u01b0\u1eddi d\u00f9ng th\u1ea3o lu\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, di\u1ec5n \u0111\u00e0n v\u00e0 trang web c\u1ed9ng \u0111\u1ed3ng. Vi\u1ec7c gi\u00e1m s\u00e1t c\u00e1c k\u00eanh n\u00e0y c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i.<\/span><\/li>\n<\/ul>\n
- Ph\u1ea3n h\u1ed3i trong \u1ee9ng d\u1ee5ng ho\u1eb7c trong s\u1ea3n ph\u1ea9m: <\/b>C\u00e1c s\u1ea3n ph\u1ea9m th\u01b0\u1eddng bao g\u1ed3m c\u00e1c c\u01a1 ch\u1ebf t\u00edch h\u1ee3p s\u1eb5n \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng cung c\u1ea5p ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp trong \u1ee9ng d\u1ee5ng ho\u1eb7c d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c bi\u1ec3u m\u1eabu ph\u1ea3n h\u1ed3i, l\u1eddi nh\u1eafc x\u1ebfp h\u1ea1ng ho\u1eb7c ph\u1ea7n nh\u1eadn x\u00e9t.<\/span><\/li>\n<\/ul>\n
- Nh\u00f3m t\u1eadp trung: <\/b>C\u00e1c c\u00f4ng ty t\u1eadp h\u1ee3p m\u1ed9t nh\u00f3m nh\u1ecf ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 th\u1ea3o lu\u1eadn chuy\u00ean s\u00e2u v\u00e0 \u0111\u01b0a ra ph\u1ea3n h\u1ed3i. Ph\u1ea3n h\u1ed3i \u0111\u1ecbnh t\u00ednh n\u00e0y cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n
- \u0110\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng:<\/b> Ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng, trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c trang web \u0111\u00e1nh gi\u00e1, chia s\u1ebb \u00fd ki\u1ebfn \u200b\u200bv\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n
- \u0110i\u1ec3m qu\u1ea3ng c\u00e1o r\u00f2ng (NPS): <\/b>Kh\u1ea3o s\u00e1t NPS \u0111o l\u01b0\u1eddng l\u00f2ng trung th\u00e0nh v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd cho ng\u01b0\u1eddi kh\u00e1c. N\u00f3 ph\u00e2n lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng l\u00e0 ng\u01b0\u1eddi qu\u1ea3ng b\u00e1, ng\u01b0\u1eddi th\u1ee5 \u0111\u1ed9ng ho\u1eb7c ng\u01b0\u1eddi gi\u00e8m pha.<\/span><\/li>\n<\/ul>\n
- Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi d\u00f9ng:<\/b> C\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i kh\u1ea3o s\u00e1t c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a s\u1ea3n ph\u1ea9m, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, m\u00f4 h\u00ecnh s\u1eed d\u1ee5ng v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc.<\/span><\/li>\n<\/ul>\n
- V\u1ea5n \u0111\u1ec1 v\u1ec1 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng th\u00edch:<\/b> Ng\u01b0\u1eddi d\u00f9ng n\u00eau b\u1eadt c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn kh\u1ea3 n\u0103ng t\u01b0\u01a1ng th\u00edch c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c thi\u1ebft b\u1ecb, tr\u00ecnh duy\u1ec7t ho\u1eb7c h\u1ec7 \u0111i\u1ec1u h\u00e0nh kh\u00e1c nhau.<\/span><\/li>\n<\/ul>\n
- Ph\u1ea3n h\u1ed3i h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng: <\/b>Ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi c\u00e1c t\u01b0\u01a1ng t\u00e1c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, d\u00f9 l\u00e0 t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c. Ph\u1ea3n h\u1ed3i n\u00e0y gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3.<\/span><\/li>\n<\/ul>\n
- Ph\u1ea3n h\u1ed3i v\u1ec1 thi\u1ebft k\u1ebf v\u00e0 UI\/UX: <\/b>Ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0a ra \u00fd ki\u1ebfn \u200b\u200b\u200b\u200bv\u1ec1 thi\u1ebft k\u1ebf tr\u1ef1c quan, giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng (UI) v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) c\u1ee7a s\u1ea3n ph\u1ea9m. Ph\u1ea3n h\u1ed3i n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng c\u1ea3i ti\u1ebfn v\u1ec1 t\u00ednh th\u1ea9m m\u1ef9 v\u00e0 s\u1ef1 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n
- Th\u00f4ng tin ph\u1ea3n h\u1ed3i hi\u1ec7u su\u1ea5t: <\/b>Ng\u01b0\u1eddi d\u00f9ng nh\u1eadn x\u00e9t v\u1ec1 t\u1ed1c \u0111\u1ed9, kh\u1ea3 n\u0103ng ph\u1ea3n h\u1ed3i v\u00e0 hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3 c\u1ee7a s\u1ea3n ph\u1ea9m. Lo\u1ea1i ph\u1ea3n h\u1ed3i n\u00e0y gi\u00fap gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn hi\u1ec7u su\u1ea5t.<\/span><\/li>\n<\/ul>\n
- Ph\u1ea3n h\u1ed3i v\u1ec1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng:<\/b> Ng\u01b0\u1eddi d\u00f9ng cung c\u1ea5p ph\u1ea3n h\u1ed3i v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed5ng th\u1ec3, bao g\u1ed3m c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn \u0111i\u1ec1u h\u01b0\u1edbng, thi\u1ebft k\u1ebf giao di\u1ec7n v\u00e0 t\u00ednh d\u1ec5 s\u1eed d\u1ee5ng.<\/span><\/li>\n<\/ul>\n
- B\u00e1o c\u00e1o l\u1ed7i: <\/b>Ng\u01b0\u1eddi d\u00f9ng b\u00e1o c\u00e1o c\u00e1c s\u1ef1 c\u1ed1 k\u1ef9 thu\u1eadt, tr\u1ee5c tr\u1eb7c ho\u1eb7c l\u1ed7i h\u1ecd g\u1eb7p ph\u1ea3i khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. B\u00e1o c\u00e1o l\u1ed7i r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 kh\u1eafc ph\u1ee5c s\u1ef1 c\u1ed1.<\/span><\/li>\n<\/ul>\n
- Y\u00eau c\u1ea7u t\u00ednh n\u0103ng: <\/b>Ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1 xu\u1ea5t c\u00e1c t\u00ednh n\u0103ng ho\u1eb7c ch\u1ee9c n\u0103ng m\u1edbi m\u00e0 h\u1ecd mu\u1ed1n th\u1ea5y trong s\u1ea3n ph\u1ea9m. Nh\u1eefng y\u00eau c\u1ea7u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap \u01b0u ti\u00ean c\u00e1c n\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n.<\/span><\/li>\n<\/ul>\n
- Nh\u00f3m t\u1eadp trung: <\/b>C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c nh\u00f3m t\u1eadp trung<\/a> \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i chi ti\u1ebft t\u1eeb m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c ch\u1ecdn. C\u00e1c phi\u00ean n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c ki\u1ec3m duy\u1ec7t \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n
- Ph\u1ea3n h\u1ed3i trong \u1ee9ng d\u1ee5ng ho\u1eb7c trong s\u1ea3n ph\u1ea9m:<\/b> Nhi\u1ec1u s\u1ea3n ph\u1ea9m k\u1ebft h\u1ee3p c\u01a1 ch\u1ebf ph\u1ea3n h\u1ed3i trong \u1ee9ng d\u1ee5ng ho\u1eb7c d\u1ecbch v\u1ee5, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng b\u00e1o c\u00e1o s\u1ef1 c\u1ed1, \u0111\u1ec1 xu\u1ea5t c\u1ea3i ti\u1ebfn ho\u1eb7c \u0111\u01b0a ra nh\u1eadn x\u00e9t tr\u1ef1c ti\u1ebfp.<\/span><\/li>\n<\/ul>\n
- Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn: <\/b>Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean chia s\u1ebb suy ngh\u0129 v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, di\u1ec5n \u0111\u00e0n v\u00e0 trang web c\u1ed9ng \u0111\u1ed3ng. Vi\u1ec7c gi\u00e1m s\u00e1t c\u00e1c k\u00eanh n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 c\u1ea3m nh\u1eadn v\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n
- T\u01b0\u01a1ng t\u00e1c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng: <\/b>Ph\u1ea3n h\u1ed3i c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb c\u00e1c t\u01b0\u01a1ng t\u00e1c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 email, nh\u1eadt k\u00fd tr\u00f2 chuy\u1ec7n ho\u1eb7c cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i. Nh\u1eefng t\u01b0\u01a1ng t\u00e1c n\u00e0y c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn ho\u1eb7c nh\u1eefng l\u0129nh v\u1ef1c m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang g\u1eb7p kh\u00f3 kh\u0103n.<\/span><\/li>\n<\/ul>\n
- Ki\u1ec3m tra ng\u01b0\u1eddi d\u00f9ng:<\/b> \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c quan s\u00e1t ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m, trong m\u00f4i tr\u01b0\u1eddng th\u1eed nghi\u1ec7m \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t ho\u1eb7c trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng trong th\u1ebf gi\u1edbi th\u1ef1c. N\u00f3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n
- Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi d\u00f9ng:<\/b> C\u00e1c c\u00f4ng ty th\u01b0\u1eddng ph\u00e2n ph\u1ed1i c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u00f3 c\u1ea5u tr\u00fac t\u1eeb ng\u01b0\u1eddi d\u00f9ng. Nh\u1eefng cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a s\u1ea3n ph\u1ea9m, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng, hi\u1ec7u su\u1ea5t, thi\u1ebft k\u1ebf v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng t\u1ed5ng th\u1ec3.<\/span><\/li>\n<\/ul>\n