{"id":83016,"date":"2023-09-11T05:00:04","date_gmt":"2023-09-11T09:00:04","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/tuong-tac-voi-khach-hang-la-gi\/"},"modified":"2024-06-20T08:51:59","modified_gmt":"2024-06-20T12:51:59","slug":"tuong-tac-voi-khach-hang-la-gi","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/tuong-tac-voi-khach-hang-la-gi\/","title":{"rendered":"T\u01b0\u01a1ng t\u00e1c v\u1edbi Kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, t\u1ea7m quan tr\u1ecdng, m\u00f4 h\u00ecnh, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 v\u00ed d\u1ee5"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Customer_Engagement\">T\u01b0\u01a1ng t\u00e1c v\u1edbi Kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Why_is_Customer_Engagement_Important\">T\u1ea1i sao s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng l\u1ea1i quan tr\u1ecdng?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Customer_Engagement_Model\">M\u00f4 h\u00ecnh g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Customer_Engagement_Strategy\">18 chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng h\u00e0ng \u0111\u1ea7u<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Customer_Engagement_Examples\">V\u00ed d\u1ee5 v\u1ec1 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Customer_Engagement\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">T\u01b0\u01a1ng t\u00e1c v\u1edbi Kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"font-weight: 400;\">S\u1ef1 g\u1eafn k\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i li\u00ean t\u1ee5c gi\u1eefa m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. N\u00f3 bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c c\u00e1ch m\u00e0 m\u1ed9t c\u00f4ng ty t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7, th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1ef1 g\u1eafn k\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00e0nh c\u00f4ng, v\u00ec n\u00f3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u0103ng l\u00ean, kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng tr\u01b0\u1edfng kinh doanh.<\/span><\/p>\n<p><b>C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng bao g\u1ed3m:<\/b><\/p>\n<ul>\n<li><b>Giao ti\u1ebfp: <\/b><span style=\"font-weight: 400;\">Giao ti\u1ebfp hi\u1ec7u qu\u1ea3 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra th\u00f4ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, email, cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, chatbot v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp. C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng c\u00e1c k\u00eanh n\u00e0y \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin, tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi v\u00e0 thu th\u1eadp <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\">ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/a> .<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>C\u00e1 nh\u00e2n h\u00f3a: <\/b><span style=\"font-weight: 400;\">Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u00e0 \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 n\u00e2ng cao \u0111\u00e1ng k\u1ec3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c. C\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u00f9y ch\u1ec9nh c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m, th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb v\u00e0 t\u01b0\u01a1ng t\u00e1c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u1ea3n h\u1ed3i v\u00e0 kh\u1ea3o s\u00e1t: <\/b><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty th\u01b0\u1eddng t\u00ecm ki\u1ebfm <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\">ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/a> th\u00f4ng qua kh\u1ea3o s\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1. Th\u00f4ng tin n\u00e0y gi\u00fap h\u1ecd hi\u1ec3u m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh l\u00f2ng trung th\u00e0nh:<\/b><span style=\"font-weight: 400;\"> C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 ph\u1ea7n th\u01b0\u1edfng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean h\u01a1n. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p gi\u1ea3m gi\u00e1, \u0111i\u1ec3m ho\u1eb7c l\u1ee3i \u00edch \u0111\u1ed9c quy\u1ec1n cho kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ti\u1ebfp th\u1ecb n\u1ed9i dung:<\/b> <span style=\"font-weight: 400;\">Cung c\u1ea5p n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 ph\u00f9 h\u1ee3p, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u00e0i \u0111\u0103ng tr\u00ean blog, video v\u00e0 b\u00e0i vi\u1ebft, c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty c\u0169ng nh\u01b0 xu h\u01b0\u1edbng ng\u00e0nh.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng:<\/b><span style=\"font-weight: 400;\"> T\u1ea1o c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn ho\u1eb7c ngo\u1ea1i tuy\u1ebfn \u0111\u1ec3 kh\u00e1ch h\u00e0ng k\u1ebft n\u1ed1i v\u1edbi nhau v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y c\u1ea3m gi\u00e1c th\u00e2n thu\u1ed9c v\u00e0 g\u1eafn k\u1ebft. Nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y c\u00f3 th\u1ec3 c\u00f3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, di\u1ec5n \u0111\u00e0n ho\u1eb7c th\u00f4ng qua c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 cu\u1ed9c t\u1ee5 h\u1ecdp.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng: <\/b><span style=\"font-weight: 400;\">Vi\u1ec7c ph\u1ea3n h\u1ed3i k\u1ecbp th\u1eddi c\u00e1c th\u1eafc m\u1eafc v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng th\u1ec3 hi\u1ec7n cam k\u1ebft mang l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng. Nh\u1eefng c\u00f4ng ty nhanh ch\u00f3ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh:<\/b> <span style=\"font-weight: 400;\">Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch tr\u00ean nhi\u1ec1u k\u00eanh v\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1c nhau \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u theo c\u00e1ch thu\u1eadn ti\u1ec7n nh\u1ea5t cho h\u1ecd.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>C\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c:<\/b> <span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty n\u00ean th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i v\u1ec1 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn chung, vi\u1ec7c g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh n\u0103ng \u0111\u1ed9ng v\u00e0 li\u00ean t\u1ee5c, \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, giao ti\u1ebfp nh\u1ea5t qu\u00e1n v\u00e0 cam k\u1ebft mang l\u1ea1i gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<h2 id=\"toc_Why_is_Customer_Engagement_Important\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">T\u1ea1i sao s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng l\u1ea1i quan tr\u1ecdng?<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58679 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Engagement-descriptive-1-600x665.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Engagement-descriptive-1-600x665.jpg\" alt=\"T\u1ea1i sao s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng l\u1ea1i quan tr\u1ecdng?\" width=\"600\" height=\"665\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27665%27%20viewBox%3D%270%200%20600%20665%27%3E%3Crect%20width%3D%27600%27%20height%3D%27665%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Engagement-descriptive-1-200x222.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Engagement-descriptive-1-271x300.jpg 271w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Engagement-descriptive-1-400x443.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Engagement-descriptive-1-600x665.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Engagement-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 g\u1eafn k\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u00ec nhi\u1ec1u l\u00fd do:<\/span><\/p>\n<p><b>1. S\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> Nh\u1eefng kh\u00e1ch h\u00e0ng tham gia t\u00edch c\u1ef1c c\u00f3 xu h\u01b0\u1edbng th\u1ec3 hi\u1ec7n s\u1ef1 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u h\u01a1n. Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p, h\u1ecd s\u1ebd \u00edt c\u00f3 xu h\u01b0\u1edbng chuy\u1ec3n sang \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua th\u01b0\u1eddng xuy\u00ean v\u00e0 ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u0103ng doanh thu v\u00e0 gi\u1ea3m chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><b>2. Doanh thu t\u0103ng: <\/b><span style=\"font-weight: 400;\">Nh\u1eefng kh\u00e1ch h\u00e0ng g\u1eafn k\u1ebft c\u00f3 xu h\u01b0\u1edbng chi nhi\u1ec1u ti\u1ec1n h\u01a1n cho doanh nghi\u1ec7p. H\u1ecd d\u1ec5 ti\u1ebfp thu c\u00e1c \u0111\u1ee3t b\u00e1n th\u00eam, b\u00e1n ch\u00e9o v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 cao c\u1ea5p h\u01a1n. H\u01a1n n\u1eefa, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u cho ng\u01b0\u1eddi kh\u00e1c, g\u00f3p ph\u1ea7n v\u00e0o ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 gi\u1edbi thi\u1ec7u truy\u1ec1n mi\u1ec7ng.<\/span><\/p>\n<p><b>3. Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> Vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m, v\u00ec v\u1eady vi\u1ec7c gi\u1eef ch\u00e2n nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i th\u01b0\u1eddng ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n. T\u01b0\u01a1ng t\u00e1c v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf v\u00e0 duy tr\u00ec ngu\u1ed3n doanh thu \u1ed5n \u0111\u1ecbnh.<\/span><\/p>\n<p><b>4. Hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng: <\/b><span style=\"font-weight: 400;\">T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng cho ph\u00e9p b\u1ea1n thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 s\u1edf th\u00edch, nhu c\u1ea7u v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd. D\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin cho vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 quy\u1ebft \u0111\u1ecbnh kinh doanh, d\u1eabn \u0111\u1ebfn nh\u1eefng n\u1ed7 l\u1ef1c c\u00f3 m\u1ee5c ti\u00eau v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n<p><b>5. L\u1ee3i th\u1ebf c\u1ea1nh tranh:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Khi kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 \u0111\u00e1ng nh\u1edb v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ch\u1ecdn b\u1ea1n h\u01a1n c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf.<\/span><\/p>\n<p><b>6. Danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u: <\/b><span style=\"font-weight: 400;\">Nh\u1eefng kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd c\u00f3 th\u1ec3 chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1ec3 l\u1ea1i nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cho b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh. L\u1eddi truy\u1ec1n mi\u1ec7ng t\u00edch c\u1ef1c n\u00e0y c\u00f3 th\u1ec3 n\u00e2ng cao danh ti\u1ebfng v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><b>7. Gi\u1ea3m chi ph\u00ed ti\u1ebfp th\u1ecb: <\/b><span style=\"font-weight: 400;\">Nh\u1eefng kh\u00e1ch h\u00e0ng g\u1eafn k\u1ebft s\u1ebd d\u1ec5 ti\u1ebfp thu c\u00e1c th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb h\u01a1n v\u00e0 \u00edt c\u00f3 kh\u1ea3 n\u0103ng c\u1ea7n nh\u1eefng n\u1ed7 l\u1ef1c thuy\u1ebft ph\u1ee5c r\u1ed9ng r\u00e3i v\u00e0 t\u1ed1n k\u00e9m h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 cao h\u01a1n.<\/span><\/p>\n<p><b>8. Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n:<\/b><span style=\"font-weight: 400;\"> T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng cho ph\u00e9p b\u1ea1n thu th\u1eadp nh\u1eefng l\u1eddi ph\u00ea b\u00ecnh mang t\u00ednh x\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u1ea3i ti\u1ebfn. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n tinh ch\u1ec9nh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 quy tr\u00ecnh c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><b>9. Th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i:<\/b><span style=\"font-weight: 400;\"> Nh\u1eefng kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n linh ho\u1ea1t v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i.<\/span><\/p>\n<p><b>10. Kinh doanh b\u1ec1n v\u1eefng l\u00e2u d\u00e0i:<\/b><span style=\"font-weight: 400;\"> X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t, l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a cho s\u1ef1 b\u1ec1n v\u1eefng kinh doanh l\u00e2u d\u00e0i. Nh\u1eefng kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng c\u00f9ng b\u1ea1n v\u01b0\u1ee3t qua suy tho\u00e1i kinh t\u1ebf h\u01a1n, mang l\u1ea1i m\u1ee9c \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh cho doanh thu c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 g\u1eafn k\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng; n\u00f3 c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn, danh ti\u1ebfng v\u00e0 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh. \u0110\u00f3 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i c\u1ee7a m\u1ed9t c\u00f4ng ty.<\/span><\/p>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-phan-hoi-cua-khach-hang-la-gi\/\" rel=\"noopener\">Qu\u1ea3n l\u00fd ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/b><\/p>\n<h2 id=\"toc_Customer_Engagement_Model\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">M\u00f4 h\u00ecnh g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng<\/h2>\n<p><span style=\"font-weight: 400;\">T\u1ea1o m\u00f4 h\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng bao g\u1ed3m vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t khu\u00f4n kh\u1ed5 c\u00f3 c\u1ea5u tr\u00fac ph\u00e1c th\u1ea3o c\u00e1ch doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c chi ti\u1ebft c\u1ee5 th\u1ec3 v\u1ec1 m\u00f4 h\u00ecnh c\u1ee7a b\u1ea1n s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o ng\u00e0nh, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 khu\u00f4n kh\u1ed5 t\u1ed5ng qu\u00e1t cho m\u00f4 h\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng:<\/span><\/p>\n<ul>\n<li><b>Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n: <\/b><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Ph\u00e2n kh\u00fac: Chia c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac ri\u00eang bi\u1ec7t d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan kh\u00e1c.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Ph\u00e1t tri\u1ec3n t\u00ednh c\u00e1ch: Ph\u00e1t tri\u1ec3n t\u00ednh c\u00e1ch kh\u00e1ch h\u00e0ng ph\u1ee9c t\u1ea1p bao g\u1ed3m nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1 nh\u00e2n h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c c\u1ee7a b\u1ea1n.<\/span><\/p>\n<ul>\n<li><b>\u0110\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng: <\/b><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. Nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y ph\u1ea3i h\u00e0i h\u00f2a v\u1edbi m\u1ee5c ti\u00eau kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ch\u1ecdn k\u00eanh t\u01b0\u01a1ng t\u00e1c: <\/b><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh li\u00ean l\u1ea1c v\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u01b0a th\u00edch. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m email, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, tr\u00f2 chuy\u1ec7n, \u0111i\u1ec7n tho\u1ea1i, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp ho\u1eb7c k\u1ebft h\u1ee3p.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung: <\/b><span style=\"font-weight: 400;\">Ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch n\u1ed9i dung mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. N\u1ed9i dung c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog, video, email, h\u1ed9i th\u1ea3o tr\u00ean web v\u00e0 c\u1eadp nh\u1eadt tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>C\u00e1 nh\u00e2n h\u00f3a: <\/b><span style=\"font-weight: 400;\">T\u00f9y ch\u1ec9nh c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m, th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb v\u00e0 n\u1ed9i dung.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>C\u01a1 ch\u1ebf ph\u1ea3n h\u1ed3i: <\/b><span style=\"font-weight: 400;\">Thi\u1ebft l\u1eadp c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp ph\u1ea3n h\u1ed3i, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u1ea3o s\u00e1t, \u0111\u00e1nh gi\u00e1 v\u00e0 c\u00e1c k\u00eanh h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng. T\u1eadn d\u1ee5ng ph\u1ea3n h\u1ed3i n\u00e0y \u0111\u1ec3 n\u00e2ng cao s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>T\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 C\u00f4ng ngh\u1ec7:<\/b> <span style=\"font-weight: 400;\">Tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 h\u1ec7 th\u1ed1ng (v\u00ed d\u1ee5: ph\u1ea7n m\u1ec1m CRM v\u00e0 n\u1ec1n t\u1ea3ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb) \u0111\u1ec3 h\u1ee3p l\u00fd h\u00f3a c\u00e1c n\u1ed7 l\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng: <\/b><span style=\"font-weight: 400;\">Cung c\u1ea5p h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c th\u1eafc m\u1eafc, m\u1ed1i quan t\u00e2m v\u00e0 v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi. S\u1eed d\u1ee5ng c\u1ea3 k\u00eanh truy\u1ec1n th\u1ed1ng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng: <\/b><span style=\"font-weight: 400;\">Nu\u00f4i d\u01b0\u1ee1ng \u00fd th\u1ee9c c\u1ed9ng \u0111\u1ed3ng gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u00f4ng qua c\u00e1c di\u1ec5n \u0111\u00e0n tr\u1ef1c tuy\u1ebfn, c\u00e1c nh\u00f3m truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp, t\u00f9y thu\u1ed9c v\u00e0o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh l\u00f2ng trung th\u00e0nh: <\/b><span style=\"font-weight: 400;\">Ph\u00e1t tri\u1ec3n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft ho\u1eb7c \u01b0u \u0111\u00e3i th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean. Cung c\u1ea5p gi\u1ea3m gi\u00e1, quy\u1ec1n truy c\u1eadp \u0111\u1ed9c quy\u1ec1n ho\u1eb7c c\u00e1c l\u1ee3i \u00edch kh\u00e1c.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Gi\u00e1m s\u00e1t v\u00e0 ph\u00e2n t\u00edch:<\/b> <span style=\"font-weight: 400;\">Li\u00ean t\u1ee5c theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 t\u1ef7 l\u1ec7 m\u1edf, t\u1ef7 l\u1ec7 nh\u1ea5p, \u0111i\u1ec3m h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span> <span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00e0 nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>L\u1eb7p l\u1ea1i v\u00e0 c\u1ea3i thi\u1ec7n: <\/b><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n, h\u00e3y \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Th\u1eed nghi\u1ec7m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Hu\u1ea5n luy\u1ec7n nh\u00e2n vi\u00ean: <\/b><span style=\"font-weight: 400;\">\u0110\u1ea3m b\u1ea3o r\u1eb1ng nh\u00e2n vi\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng. Ch\u00fang n\u00ean th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng v\u00e0 v\u1ea5n \u0111\u1ec1: <\/b><span style=\"font-weight: 400;\">Ph\u00e1t tri\u1ec3n c\u00e1c quy tr\u00ecnh x\u1eed l\u00fd khi\u1ebfu n\u1ea1i, kh\u1ee7ng ho\u1ea3ng ho\u1eb7c ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng. Gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch minh b\u1ea1ch v\u00e0 chuy\u00ean nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110o l\u01b0\u1eddng v\u00e0 b\u00e1o c\u00e1o: <\/b><span style=\"font-weight: 400;\">Th\u01b0\u1eddng xuy\u00ean b\u00e1o c\u00e1o v\u1ec1 ti\u1ebfn \u0111\u1ed9 n\u1ed7 l\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n cho c\u00e1c b\u00ean li\u00ean quan trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 ch\u1ee9ng minh t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Tu\u00e2n th\u1ee7 v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u:<\/b> <span style=\"font-weight: 400;\">\u0110\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a b\u1ea1n tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh c\u00f3 li\u00ean quan, ch\u1eb3ng h\u1ea1n nh\u01b0 GDPR ho\u1eb7c CCPA, \u0111\u1ec3 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">H\u00e3y nh\u1edb r\u1eb1ng s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c \u0111\u00f2i h\u1ecfi s\u1ef1 linh ho\u1ea1t v\u00e0 th\u00edch \u1ee9ng. M\u00f4 h\u00ecnh c\u1ee7a b\u1ea1n s\u1ebd ph\u00e1t tri\u1ec3n khi s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i. Th\u01b0\u1eddng xuy\u00ean thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 nh\u00f3m c\u1ee7a b\u1ea1n \u0111\u1ec3 tinh ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-tich-phan-hoi-cua-khach-hang-la-gi\/\" rel=\"noopener\">Ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/b><\/p>\n<h2 id=\"toc_Customer_Engagement_Strategy\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">18 chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng h\u00e0ng \u0111\u1ea7u<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58680 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Engagement-descriptive-2-600x422.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Engagement-descriptive-2-600x422.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng\" width=\"600\" height=\"422\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27422%27%20viewBox%3D%270%200%20600%20422%27%3E%3Crect%20width%3D%27600%27%20height%3D%27422%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Engagement-descriptive-2-200x141.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Engagement-descriptive-2-300x211.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Engagement-descriptive-2-400x281.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Engagement-descriptive-2-600x422.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Customer-Engagement-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>1. Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng to\u00e0n di\u1ec7n:<\/strong><br \/>\nB\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch \u0111i s\u00e2u v\u00e0o t\u00e2m l\u00fd kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n. Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ec9 m\u1ec9 \u0111\u1ec3 t\u00ecm ra mong mu\u1ed1n, \u0111i\u1ec3m y\u1ebfu v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd. X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng chi ti\u1ebft \u0111\u1ea1i di\u1ec7n cho c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2. M\u1ee5c ti\u00eau t\u1eadp trung v\u00e0o tia laser:<\/strong><br \/>\nX\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u00e1c r\u00f5 r\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n. Cho d\u00f9 \u0111\u00f3 l\u00e0 n\u00e2ng cao t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hay n\u00e2ng cao \u0111i\u1ec3m h\u00e0i l\u00f2ng, h\u00e3y thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ec3 th\u00fac \u0111\u1ea9y chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3. Ph\u00e2n kh\u00fac chi\u1ebfn l\u01b0\u1ee3c:<\/strong><br \/>\nPh\u00e2n chia c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u00e0nh c\u00e1c danh m\u1ee5c \u0111\u01b0\u1ee3c tinh ch\u1ec9nh d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi v\u00e0 l\u1ecbch s\u1eed mua h\u00e0ng. S\u1ef1 ph\u00e2n kh\u00fac n\u00e0y \u0111\u1eb7t n\u1ec1n t\u1ea3ng cho giao ti\u1ebfp si\u00eau c\u00e1 nh\u00e2n h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u00e1 nh\u00e2n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>4. K\u00eanh t\u01b0\u01a1ng t\u00e1c \u0111a k\u00eanh:<\/strong><br \/>\nX\u00e1c \u0111\u1ecbnh v\u00e0 khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c k\u00eanh giao ti\u1ebfp \u0111a k\u00eanh, bao g\u1ed3m ti\u1ebfp th\u1ecb qua email, n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, trang web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 SMS. T\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch c\u00e1c k\u00eanh n\u00e0y \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u g\u1eafn k\u1ebft.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>5. Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung h\u01b0\u1edbng \u0111\u1ebfn gi\u00e1 tr\u1ecb:<\/strong><br \/>\nT\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch chi ti\u1ebft n\u1ed9i dung ch\u1ee9a \u0111\u1ea7y c\u00e1c t\u00e0i nguy\u00ean c\u00f3 gi\u00e1 tr\u1ecb. T\u1eeb c\u00e1c b\u00e0i \u0111\u0103ng blog h\u1ea5p d\u1eabn \u0111\u1ebfn c\u00e1c video h\u1ea5p d\u1eabn v\u00e0 h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn t\u01b0\u01a1ng t\u00e1c, h\u00e3y cung c\u1ea5p n\u1ed9i dung \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c k\u1ebft n\u1ed1i c\u00f3 \u00fd ngh\u0129a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>6. Si\u00eau c\u00e1 nh\u00e2n h\u00f3a:<\/strong><br \/>\nT\u1eadn d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch v\u00e0 ph\u00e2n \u0111o\u1ea1n d\u1eef li\u1ec7u ti\u00ean ti\u1ebfn \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u01a1 s\u1edf 1-1. Cung c\u1ea5p c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m, th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb v\u00e0 n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u00e1 nh\u00e2n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>7. H\u1ec7 sinh th\u00e1i ph\u1ea3n h\u1ed3i:<\/strong><br \/>\nTri\u1ec3n khai c\u00e1c c\u01a1 ch\u1ebf ph\u1ea3n h\u1ed3i m\u1ea1nh m\u1ebd bao g\u1ed3m c\u00e1c k\u00eanh kh\u1ea3o s\u00e1t, \u0111\u00e1nh gi\u00e1 v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng. Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng n\u00f3i l\u00ean \u00fd ki\u1ebfn \u200b\u200bv\u00e0 hi\u1ec3u bi\u1ebft c\u1ee7a m\u00ecnh, \u0111\u1eb7t n\u1ec1n t\u1ea3ng cho s\u1ef1 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>8. C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng h\u1ed7 tr\u1ee3 \u0111\u1eb7c bi\u1ec7t:<\/strong><br \/>\nN\u00e2ng cao ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed9i ng\u0169 ph\u1ea3n \u1ee9ng nhanh, \u0111\u1ed3ng c\u1ea3m \u0111\u01b0\u1ee3c trang b\u1ecb ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o h\u00e0ng \u0111\u1ea7u. Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m h\u1ed7 tr\u1ee3 \u0111\u1eb7c bi\u1ec7t tr\u00ean nhi\u1ec1u k\u00eanh, \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1eabn l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>9. Nh\u00e0 m\u00e1y trung th\u00e0nh:<\/strong><br \/>\nT\u1ea1o d\u1ef1ng m\u1ed1i li\u00ean k\u1ebft kh\u00f4ng th\u1ec3 ph\u00e1 v\u1ee1 v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft h\u1ea5p d\u1eabn. Cung c\u1ea5p c\u00e1c ph\u1ea7n th\u01b0\u1edfng, gi\u1ea3m gi\u00e1 v\u00e0 \u0111\u1eb7c quy\u1ec1n \u0111\u1ed9c quy\u1ec1n \u0111\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 tham gia li\u00ean t\u1ee5c v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>10. Tu luy\u1ec7n c\u1ed9ng \u0111\u1ed3ng:<\/strong><br \/>\nNu\u00f4i d\u01b0\u1ee1ng m\u1ed9t h\u1ec7 sinh th\u00e1i c\u1ed9ng \u0111\u1ed3ng s\u00f4i \u0111\u1ed9ng th\u00f4ng qua c\u00e1c di\u1ec5n \u0111\u00e0n tr\u1ef1c tuy\u1ebfn, c\u00e1c nh\u00f3m truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n h\u1ea5p d\u1eabn. Nu\u00f4i d\u01b0\u1ee1ng c\u1ea3m gi\u00e1c th\u00e2n thu\u1ed9c gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, th\u00fac \u0111\u1ea9y k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>11. Hi\u1ec7u qu\u1ea3 t\u1ef1 \u0111\u1ed9ng:<\/strong><br \/>\nKhai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 n\u1ec1n t\u1ea3ng CRM \u0111\u1ec3 h\u1ee3p l\u00fd h\u00f3a c\u00e1c n\u1ed7 l\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u00e0 duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n gi\u1eefa c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac. Trao quy\u1ec1n cho nh\u00f3m c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u00f3 \u00fd ngh\u0129a trong khi t\u1ef1 \u0111\u1ed9ng h\u00f3a x\u1eed l\u00fd ph\u1ea7n c\u00f2n l\u1ea1i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>12. L\u00e0m ch\u1ee7 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch:<\/strong><br \/>\n\u0110i s\u00e2u v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c, t\u1eeb t\u1ef7 l\u1ec7 m\u1edf \u0111\u1ebfn \u0111i\u1ec3m NPS, r\u00fat \u200b\u200bra nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh s\u00e0ng l\u1ecdc li\u00ean t\u1ee5c. H\u00e3y \u0111\u1ec3 d\u1eef li\u1ec7u \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n, khai th\u00e1c ti\u1ec1m n\u0103ng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng theo c\u1ea5p s\u1ed1 nh\u00e2n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>13. T\u1ed1i \u01b0u h\u00f3a l\u1eb7p l\u1ea1i:<\/strong><br \/>\nN\u1eafm b\u1eaft v\u0103n h\u00f3a th\u1eed nghi\u1ec7m v\u00e0 \u0111\u1ed5i m\u1edbi, li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 hi\u1ec7u su\u1ea5t. Lu\u00f4n \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng b\u1eb1ng c\u00e1ch th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 lu\u00f4n \u0111i \u0111\u1ea7u trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch xu\u1ea5t s\u1eafc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>14. L\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng \u0111\u01b0\u1ee3c trao quy\u1ec1n:<\/strong><br \/>\nTrang b\u1ecb cho nh\u00e2n vi\u00ean tuy\u1ebfn \u0111\u1ea7u c\u1ee7a b\u1ea1n ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o v\u00e0 ngu\u1ed3n l\u1ef1c chuy\u00ean s\u00e2u, trao quy\u1ec1n cho h\u1ecd th\u1ec3 hi\u1ec7n c\u00e1c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng. \u0110\u1ea7u t\u01b0 v\u00e0o gi\u00e1o d\u1ee5c th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 gi\u00fap h\u1ecd lu\u00f4n s\u1eb5n s\u00e0ng th\u00e0nh c\u00f4ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>15. Quy tr\u00ecnh qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng:<\/strong><br \/>\nD\u1ef1 \u0111o\u00e1n v\u00e0 chu\u1ea9n b\u1ecb cho c\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng ti\u1ec1m \u1ea9n ho\u1eb7c c\u00e1c t\u00ecnh hu\u1ed1ng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c b\u1eb1ng c\u00e1c quy tr\u00ecnh r\u00f5 r\u00e0ng. Duy tr\u00ec s\u1ef1 minh b\u1ea1ch v\u00e0 chuy\u00ean nghi\u1ec7p trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, bi\u1ebfn th\u00e1ch th\u1ee9c th\u00e0nh c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>16. B\u00e1o c\u00e1o minh b\u1ea1ch:<\/strong><br \/>\nTh\u01b0\u1eddng xuy\u00ean truy\u1ec1n \u0111\u1ea1t t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u1ed7 l\u1ef1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a b\u1ea1n t\u1edbi c\u00e1c b\u00ean li\u00ean quan ch\u00ednh, t\u1eadn d\u1ee5ng th\u00f4ng tin chi ti\u1ebft d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ec3 th\u1ec3 hi\u1ec7n ti\u1ebfn \u0111\u1ed9 v\u00e0 cung c\u1ea5p th\u00f4ng tin cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>17. \u0110\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7:<\/strong><br \/>\nT\u1ef1 tin \u0111i\u1ec1u h\u01b0\u1edbng b\u1ed1i c\u1ea3nh ph\u00e1p l\u00fd, \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c lu\u1eadt b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u nh\u01b0 GDPR v\u00e0 CCPA. B\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng tham gia c\u00f3 \u0111\u1ea1o \u0111\u1ee9c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>18. V\u0103n h\u00f3a h\u1ecdc t\u1eadp li\u00ean t\u1ee5c:<\/strong><br \/>\nLu\u00f4n \u0111i \u0111\u1ea7u trong c\u00e1c xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i, th\u00fac \u0111\u1ea9y v\u0103n h\u00f3a h\u1ecdc h\u1ecfi v\u00e0 th\u00edch \u1ee9ng li\u00ean t\u1ee5c. Duy tr\u00ec s\u1ef1 linh ho\u1ea1t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng s\u1edf th\u00edch ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-su-hai-long-cua-khach-hang-la-gi\/\" rel=\"noopener\">Nghi\u00ean c\u1ee9u s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/b><\/p>\n<h2 id=\"toc_Customer_Engagement_Examples\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">V\u00ed d\u1ee5 v\u1ec1 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c, \u0111\u1ed3ng th\u1eddi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 s\u1ebd kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o ng\u00e0nh, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng trong c\u00e1c ng\u00e0nh kh\u00e1c nhau \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho n\u1ed7 l\u1ef1c c\u1ee7a ch\u00ednh b\u1ea1n:<\/span><\/p>\n<p><b>1. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 b\u00e1n l\u1ebb<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0110\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a: C\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn nh\u01b0 Amazon s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean l\u1ecbch s\u1eed duy\u1ec7t web v\u00e0 mua h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng: Cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng cho s\u1ea3n ph\u1ea9m gi\u00fap t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 cung c\u1ea5p th\u00f4ng tin cho ng\u01b0\u1eddi mua trong t\u01b0\u01a1ng lai.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Gi\u1ea3m gi\u00e1 v\u00e0 gi\u1ea3m gi\u00e1 ch\u1edbp nho\u00e1ng: Vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c gi\u1ea3m gi\u00e1 trong th\u1eddi gian gi\u1edbi h\u1ea1n c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch mua h\u00e0ng l\u1eb7p l\u1ea1i v\u00e0 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn gi\u00e1 c\u1ea3.<\/span><\/li>\n<\/ul>\n<p><b>2. Kh\u00e1ch s\u1ea1n v\u00e0 Du l\u1ecbch<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft: Chu\u1ed7i kh\u00e1ch s\u1ea1n v\u00e0 h\u00e3ng h\u00e0ng kh\u00f4ng cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft nh\u1eb1m th\u01b0\u1edfng cho kh\u00e1ch du l\u1ecbch th\u01b0\u1eddng xuy\u00ean b\u1eb1ng \u0111i\u1ec3m, gi\u1ea3m gi\u00e1 v\u00e0 c\u00e1c l\u1ee3i \u00edch \u0111\u1ed9c quy\u1ec1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0110\u1ec1 xu\u1ea5t du l\u1ecbch \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a: N\u1ec1n t\u1ea3ng \u0111\u1eb7t v\u00e9 du l\u1ecbch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p c\u00e1c \u0111\u1ec1 xu\u1ea5t du l\u1ecbch ph\u00f9 h\u1ee3p, bao g\u1ed3m \u0111\u1ec1 xu\u1ea5t \u0111i\u1ec3m \u0111\u1ebfn v\u00e0 l\u1ef1a ch\u1ecdn kh\u00e1ch s\u1ea1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Kh\u1ea3o s\u00e1t ph\u1ea3n h\u1ed3i: Sau k\u1ef3 ngh\u1ec9 ho\u1eb7c chuy\u1ebfn bay, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u ho\u00e0n th\u00e0nh kh\u1ea3o s\u00e1t \u0111\u1ec3 chia s\u1ebb tr\u1ea3i nghi\u1ec7m v\u00e0 \u0111\u01b0a ra ph\u1ea3n h\u1ed3i \u0111\u1ec3 c\u1ea3i thi\u1ec7n.<\/span><\/li>\n<\/ul>\n<p><b>3. C\u00f4ng ngh\u1ec7 v\u00e0 ph\u1ea7n m\u1ec1m<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng: C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng c\u00f3 c\u00e1c di\u1ec5n \u0111\u00e0n v\u00e0 c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c tuy\u1ebfn n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi, chia s\u1ebb m\u1eb9o v\u00e0 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia c\u0169ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">H\u1ed9i th\u1ea3o tr\u00ean web v\u00e0 h\u01b0\u1edbng d\u1eabn: L\u01b0u tr\u1eef h\u1ed9i th\u1ea3o tr\u00ean web v\u00e0 t\u1ea1o video h\u01b0\u1edbng d\u1eabn c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Chatbots h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng: Vi\u1ec7c tri\u1ec3n khai c\u00e1c chatbot h\u1ed7 tr\u1ee3 AI tr\u00ean c\u00e1c trang web c\u00f3 th\u1ec3 cung c\u1ea5p h\u1ed7 tr\u1ee3 v\u00e0 h\u1ed7 tr\u1ee3 ngay l\u1eadp t\u1ee9c cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n<p><b>4. Th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u1ee8ng d\u1ee5ng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft: C\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng th\u1ee9c \u0103n nhanh v\u00e0 qu\u00e1n c\u00e0 ph\u00ea c\u00f3 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft nh\u1eb1m th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng nh\u1eefng m\u1eb7t h\u00e0ng mi\u1ec5n ph\u00ed sau m\u1ed9t s\u1ed1 l\u1ea7n mua h\u00e0ng nh\u1ea5t \u0111\u1ecbnh.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">T\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng th\u01b0\u1eddng thu h\u00fat kh\u00e1ch h\u00e0ng th\u00f4ng qua n\u1ed9i dung truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i h\u1ea5p d\u1eabn tr\u1ef1c quan, c\u00e1c cu\u1ed9c thi v\u00e0 chi\u1ebfn d\u1ecbch n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n: Cung c\u1ea5p c\u00e1c m\u00f3n trong th\u1ef1c \u0111\u01a1n theo m\u00f9a ho\u1eb7c phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 ph\u1ea5n kh\u00edch v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch quay l\u1ea1i.<\/span><\/li>\n<\/ul>\n<p><b>5. Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 s\u1ee9c kh\u1ecfe<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Y t\u1ebf t\u1eeb xa v\u00e0 gi\u00e1m s\u00e1t t\u1eeb xa: C\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111ang ng\u00e0y c\u00e0ng cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 y t\u1ebf t\u1eeb xa v\u00e0 \u1ee9ng d\u1ee5ng gi\u00e1m s\u00e1t t\u1eeb xa \u0111\u1ec3 thu h\u00fat b\u1ec7nh nh\u00e2n v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c li\u00ean t\u1ee5c.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u1ee8ng d\u1ee5ng S\u1ee9c kh\u1ecfe v\u00e0 S\u1ee9c kh\u1ecfe: C\u00e1c \u1ee9ng d\u1ee5ng theo d\u00f5i m\u1ee5c ti\u00eau t\u1eadp th\u1ec3 d\u1ee5c, cung c\u1ea5p c\u00e1c m\u1eb9o v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u1ec1 s\u1ee9c kh\u1ecfe \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a s\u1ebd thu h\u00fat ng\u01b0\u1eddi d\u00f9ng qu\u1ea3n l\u00fd s\u1ee9c kh\u1ecfe c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">B\u1ea3n tin qua email: G\u1eedi b\u1ea3n tin cung c\u1ea5p th\u00f4ng tin v\u1ec1 l\u1eddi khuy\u00ean v\u00e0 c\u1eadp nh\u1eadt v\u1ec1 s\u1ee9c kh\u1ecfe gi\u00fap b\u1ec7nh nh\u00e2n lu\u00f4n tham gia v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin.<\/span><\/li>\n<\/ul>\n<p><b>6. D\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u1ee8ng d\u1ee5ng t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n: C\u00e1c ng\u00e2n h\u00e0ng v\u00e0 c\u00f4ng ty fintech cung c\u1ea5p c\u00e1c \u1ee9ng d\u1ee5ng cung c\u1ea5p c\u00f4ng c\u1ee5 l\u1eadp ng\u00e2n s\u00e1ch, hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u1ec1 t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">N\u1ed9i dung gi\u00e1o d\u1ee5c: C\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh th\u01b0\u1eddng cung c\u1ea5p n\u1ed9i dung gi\u00e1o d\u1ee5c th\u00f4ng qua blog, h\u1ed9i th\u1ea3o tr\u00ean web v\u00e0 h\u1ed9i th\u1ea3o \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u1ea3nh b\u00e1o v\u00e0 ng\u00e2n h\u00e0ng di \u0111\u1ed9ng: Cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng ng\u00e2n h\u00e0ng di \u0111\u1ed9ng v\u00e0 c\u1ea3nh b\u00e1o giao d\u1ecbch gi\u00fap kh\u00e1ch h\u00e0ng g\u1eafn k\u1ebft v\u1edbi t\u00e0i kho\u1ea3n v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<p><b>7. \u00d4 t\u00f4<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">L\u1eddi nh\u1eafc b\u1ea3o tr\u00ec theo l\u1ecbch tr\u00ecnh: C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 v\u00e0 \u0111\u1ea1i l\u00fd th\u01b0\u1eddng g\u1eedi l\u1eddi nh\u1eafc t\u1ef1 \u0111\u1ed9ng v\u1ec1 vi\u1ec7c b\u1ea3o d\u01b0\u1ee1ng xe, gi\u00fap kh\u00e1ch h\u00e0ng lu\u00f4n g\u1eafn b\u00f3 v\u1edbi \u00f4 t\u00f4 c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">B\u1ed9 c\u1ea5u h\u00ecnh t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn: C\u00e1c c\u00f4ng c\u1ee5 c\u1ea5u h\u00ecnh tr\u00ean trang web cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n h\u00f3a c\u00e1c l\u1ef1a ch\u1ecdn xe c\u1ee7a m\u00ecnh v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">L\u00e1i th\u1eed v\u00e0 S\u1ef1 ki\u1ec7n: T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n l\u00e1i th\u1eed v\u00e0 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c t\u1ea1i c\u00e1c \u0111\u1ea1i l\u00fd s\u1ebd thu h\u00fat ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng v\u00e0 th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng v\u00ed d\u1ee5 n\u00e0y cho th\u1ea5y nh\u1eefng c\u00e1ch th\u1ee9c \u0111a d\u1ea1ng m\u00e0 c\u00e1c doanh nghi\u1ec7p thu\u1ed9c c\u00e1c ng\u00e0nh kh\u00e1c nhau t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch ri\u00eang c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\" rel=\"noopener\">Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":83017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4618],"class_list":["post-83016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-nick-jain-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u01b0\u01a1ng t\u00e1c v\u1edbi Kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, t\u1ea7m quan tr\u1ecdng, m\u00f4 h\u00ecnh, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 v\u00ed d\u1ee5<\/title>\n<meta name=\"description\" content=\"S\u1ef1 g\u1eafn k\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i li\u00ean t\u1ee5c gi\u1eefa m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. 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