{"id":83004,"date":"2023-06-22T13:04:29","date_gmt":"2023-06-22T17:04:29","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/phan-hoi-cua-khach-hang-la-gi\/"},"modified":"2024-10-17T07:14:38","modified_gmt":"2024-10-17T11:14:38","slug":"phan-hoi-cua-khach-hang-la-gi","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/","title":{"rendered":"Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, T\u1ea7m quan tr\u1ecdng, B\u1ed9 s\u01b0u t\u1eadp, C\u00e2u h\u1ecfi, V\u00ed d\u1ee5 v\u00e0 Th\u1ef1c ti\u1ec5n T\u1ed1t nh\u1ea5t"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Phan_hoi_cua_khach_hang_la_gi\">Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Tam_quan_trong_cua_phan_hoi_cua_khach\">T\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng: C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Cach_thu_thap_phan_hoi_cua_khach_hang\">C\u00e1ch thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng: 9 k\u00eanh ch\u00ednh<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Cau_hoi_phan_hoi_cua_khach_hang\">C\u00e2u h\u1ecfi ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_10_loai_vi_du_ve_phan_hoi_cua\">10 lo\u1ea1i v\u00ed d\u1ee5 v\u1ec1 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Cac_phuong_phap_hay_nhat_e_thu_thap\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 thu th\u1eadp v\u00e0 qu\u1ea3n l\u00fd ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111\u01b0a ra \u00fd ki\u1ebfn \u200b\u200bv\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau nh\u01b0 kh\u1ea3o s\u00e1t, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">nh\u00f3m t\u1eadp trung<\/a> , \u0111\u00e1nh gi\u00e1 v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e2y l\u00e0 ngu\u1ed3n th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-trai-nghiem-khach-hang-la-gi\/\">tr\u1ea3i nghi\u1ec7m v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> , x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00f3 5 th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ea7n xem x\u00e9t:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>M\u1ee5c ti\u00eau r\u00f5 r\u00e0ng:<\/strong> X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a b\u1ea1n. X\u00e1c \u0111\u1ecbnh th\u00f4ng tin c\u1ee5 th\u1ec3 n\u00e0o b\u1ea1n mu\u1ed1n thu th\u1eadp, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, \u00fd t\u01b0\u1edfng c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-trai-nghiem-khach-hang-la-gi\/\">tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> .<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau:<\/strong> X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i. X\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n mu\u1ed1n thu th\u1eadp ph\u1ea3n h\u1ed3i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ph\u1ea3n h\u1ed3i \u0111\u01b0\u1ee3c thu th\u1eadp l\u00e0 ph\u00f9 h\u1ee3p v\u00e0 mang t\u00ednh \u0111\u1ea1i di\u1ec7n.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>K\u00eanh ph\u1ea3n h\u1ed3i:<\/strong> Ch\u1ecdn c\u00e1c k\u00eanh ph\u1ea3n h\u1ed3i ph\u00f9 h\u1ee3p d\u1ef1a tr\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 b\u1ed1i c\u1ea3nh kinh doanh c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">nghi\u00ean c\u1ee9u<\/a> <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">\u0111\u1ecbnh t\u00ednh<\/a> v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng nh\u01b0 kh\u1ea3o s\u00e1t, \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, t\u01b0\u01a1ng t\u00e1c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, nh\u00f3m t\u1eadp trung ho\u1eb7c ph\u01b0\u01a1ng ph\u00e1p ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Th\u1eddi gian:<\/strong> X\u00e1c \u0111\u1ecbnh th\u1eddi gian thu th\u1eadp ph\u1ea3n h\u1ed3i \u0111\u1ec3 n\u1eafm b\u1eaft nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 li\u00ean quan. H\u00e3y c\u00e2n nh\u1eafc thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1ea1i c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 sau khi mua h\u00e0ng, t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ed9 ph\u1eadn h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> Th\u1ef1c hi\u1ec7n quy tr\u00ecnh c\u00f3 h\u1ec7 th\u1ed1ng \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u ph\u1ea3n h\u1ed3i. \u0110\u1ea3m b\u1ea3o r\u1eb1ng vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00ednh x\u00e1c v\u00e0 duy tr\u00ec quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ea3n h\u1ed3i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u00f4 h\u00ecnh, xu h\u01b0\u1edbng v\u00e0 th\u00f4ng tin chi ti\u1ebft c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng.<\/span><\/li>\n<\/ul>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-trai-nghiem-khach-hang-la-gi\/\">Nghi\u00ean c\u1ee9u Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CX) l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">T\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng: C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58642 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-feedback-descriptive-1-600x491.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-feedback-descriptive-1-600x491.jpg\" alt=\"T\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng: C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh\" width=\"600\" height=\"491\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27491%27%20viewBox%3D%270%200%20600%20491%27%3E%3Crect%20width%3D%27600%27%20height%3D%27491%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-feedback-descriptive-1-200x164.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-feedback-descriptive-1-300x245.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-feedback-descriptive-1-400x327.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-feedback-descriptive-1-600x491.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-feedback-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 y\u1ebfu t\u1ed1 ch\u00ednh khi\u1ebfn ph\u1ea3n h\u1ed3i \u0111\u1ecbnh k\u1ef3 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng \u0111\u1ed1i v\u1edbi <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-kinh-doanh-la-gi\/\">s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p<\/a> :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 \u00fd ki\u1ebfn \u200b\u200b\u200b\u200bc\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng th\u1ec3 hi\u1ec7n \u00fd ki\u1ebfn \u200b\u200bv\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. N\u00f3 bao g\u1ed3m nh\u1eefng \u0111i\u1ec1u h\u1ecd th\u00edch, kh\u00f4ng th\u00edch, s\u1edf th\u00edch v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u1ea3i ti\u1ebfn.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Ghi l\u1ea1i tr\u1ea3i nghi\u1ec7m v\u00e0 t\u01b0\u01a1ng t\u00e1c <\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ph\u1ea3n h\u1ed3i ghi l\u1ea1i <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-trai-nghiem-khach-hang-la-gi\/\">tr\u1ea3i nghi\u1ec7m c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c chi ti\u1ebft v\u1ec1 t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ea1i di\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, t\u00ednh d\u1ec5 s\u1eed d\u1ee5ng, ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed9 tin c\u1eady v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng t\u1ed5ng th\u1ec3.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c h\u1ecd \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ed1t \u0111\u1ebfn m\u1ee9c n\u00e0o v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng l\u0129nh v\u1ef1c m\u00e0 h\u1ecd c\u00f3 th\u1ec3 c\u00f2n thi\u1ebfu s\u00f3t.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>L\u01b0u \u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 khi\u1ebfu n\u1ea1i th\u01b0\u1eddng xuy\u00ean\/th\u01b0\u1eddng g\u1eb7p <\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ph\u1ea3n h\u1ed3i th\u01b0\u1eddng n\u00eau b\u1eadt b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 ho\u1eb7c v\u1ea5n \u0111\u1ec1 n\u00e0o kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m y\u1ebfu, khi\u1ebfm khuy\u1ebft ho\u1eb7c thi\u1ebfu s\u00f3t c\u1ee5 th\u1ec3 trong s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. N\u00f3 t\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft v\u00e0 kh\u1eafc ph\u1ee5c nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Nh\u1eefng \u0111\u1ec1 xu\u1ea5t c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u01b0a ra nh\u1eefng g\u1ee3i \u00fd ho\u1eb7c khuy\u1ebfn ngh\u1ecb \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ef1a tr\u00ean kinh nghi\u1ec7m c\u1ee7a h\u1ecd. Nh\u1eefng \u0111\u1ec1 xu\u1ea5t n\u00e0y c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 tr\u1ecb trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, n\u00e2ng cao d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ho\u1eb7c c\u1ea3i ti\u1ebfn quy tr\u00ecnh kinh doanh.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Ph\u1ea3n h\u1ed3i s\u1ea3n ph\u1ea9m theo th\u1eddi gian th\u1ef1c<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp theo th\u1eddi gian th\u1ef1c ho\u1eb7c g\u1ea7n th\u1eddi gian th\u1ef1c, cho ph\u00e9p doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 k\u1ecbp th\u1eddi v\u00e0 c\u1ea3i ti\u1ebfn k\u1ecbp th\u1eddi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Thu th\u1eadp ph\u1ea3n h\u1ed3i k\u1ecbp th\u1eddi, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m SaaS, gi\u00fap n\u1eafm b\u1eaft nh\u1eefng hi\u1ec3u bi\u1ebft m\u1edbi v\u00e0 \u0111\u1ea3m b\u1ea3o nh\u1eefng thay \u0111\u1ed5i ph\u1ea3n h\u1ed3i \u0111\u01b0\u1ee3c th\u00eam v\u00e0o c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt ch\u1ea1y n\u01b0\u1edbc r\u00fat.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Kh\u1ea3 n\u0103ng h\u00e0nh \u0111\u1ed9ng<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ph\u1ea3n h\u1ed3i hi\u1ec7u qu\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c \u0111\u1ec3 th\u00fac \u0111\u1ea9y nh\u1eefng thay \u0111\u1ed5i c\u00f3 \u00fd ngh\u0129a trong t\u1ed5 ch\u1ee9c. N\u00f3 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/p>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nhom-tap-trung-la-gi\/\">Nghi\u00ean c\u1ee9u nh\u00f3m t\u1eadp trung l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">C\u00e1ch thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng: 9 k\u00eanh ch\u00ednh<\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f3 m\u1ed9t s\u1ed1 k\u00eanh thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 8 k\u00eanh ph\u1ea3n h\u1ed3i ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>1. Kh\u1ea3o s\u00e1t:<\/strong> Kh\u1ea3o s\u00e1t l\u00e0 m\u1ed9t k\u00eanh ph\u1ea3n h\u1ed3i ph\u1ed5 bi\u1ebfn v\u00e0 linh ho\u1ea1t. Ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau nh\u01b0 bi\u1ec3u m\u1eabu tr\u1ef1c tuy\u1ebfn, kh\u1ea3o s\u00e1t qua email, kh\u1ea3o s\u00e1t trong \u1ee9ng d\u1ee5ng ho\u1eb7c b\u1ea3ng c\u00e2u h\u1ecfi tr\u00ean gi\u1ea5y. Kh\u1ea3o s\u00e1t cho ph\u00e9p doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3n h\u1ed3i c\u00f3 c\u1ea5u tr\u00fac b\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 v\u00e0 thang \u0111\u00e1nh gi\u00e1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2. \u0110\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng tr\u1ef1c tuy\u1ebfn:<\/strong> Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u00e0 \u0111\u01b0a ra ph\u1ea3n h\u1ed3i tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn, m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c c\u00e1c trang web \u0111\u00e1nh gi\u00e1 chuy\u00ean d\u1ee5ng c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u0103ng nh\u1eadn x\u00e9t b\u1eb1ng v\u0103n b\u1ea3n, x\u1ebfp h\u1ea1ng theo sao v\u00e0 cung c\u1ea5p ph\u1ea3n h\u1ed3i <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/a> v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3. Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i:<\/strong> C\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Twitter, Facebook, Instagram v\u00e0 LinkedIn mang \u0111\u1ebfn c\u01a1 h\u1ed9i cho kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p v\u00e0 \u0111\u01b0a ra ph\u1ea3n h\u1ed3i. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eafn tin tr\u1ef1c ti\u1ebfp ho\u1eb7c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00f4ng ty, \u0111\u0103ng b\u00ecnh lu\u1eadn tr\u00ean h\u1ed3 s\u01a1 c\u00f4ng ty ho\u1eb7c tham gia th\u1ea3o lu\u1eadn li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>4. T\u01b0\u01a1ng t\u00e1c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng:<\/strong> C\u00e1c t\u01b0\u01a1ng t\u00e1c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp ho\u1eb7c trao \u0111\u1ed5i email, c\u0169ng c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 k\u00eanh c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u01b0a ra ph\u1ea3n h\u1ed3i trong ho\u1eb7c sau khi t\u01b0\u01a1ng t\u00e1c h\u1ed7 tr\u1ee3, chia s\u1ebb tr\u1ea3i nghi\u1ec7m, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng ho\u1eb7c \u0111\u1ec1 xu\u1ea5t c\u1ea3i ti\u1ebfn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>5. T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp:<\/strong> C\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111\u1ecba \u0111i\u1ec3m th\u1ef1c t\u1ebf ho\u1eb7c tham gia t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i th\u00f4ng qua c\u00e1c k\u00eanh tr\u1ef1c ti\u1ebfp. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m th\u1ebb nh\u1eadn x\u00e9t, h\u1ed9p g\u1ee3i \u00fd ho\u1eb7c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>6. Nh\u00f3m t\u1eadp trung:<\/strong> <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">Nh\u00f3m t\u1eadp trung<\/a> li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1eadp h\u1ee3p m\u1ed9t nh\u00f3m nh\u1ecf kh\u00e1ch h\u00e0ng l\u1ea1i v\u1edbi nhau trong m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn c\u00f3 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u00e0 ph\u1ea3n h\u1ed3i. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho ph\u00e9p kh\u00e1m ph\u00e1 s\u00e2u c\u00e1c ch\u1ee7 \u0111\u1ec1 ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi tham gia chia s\u1ebb \u00fd ki\u1ebfn \u200b\u200bv\u00e0 quan \u0111i\u1ec3m c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>7. Ti\u1ec7n \u00edch ph\u1ea3n h\u1ed3i tr\u00ean trang web:<\/strong> Nhi\u1ec1u doanh nghi\u1ec7p k\u1ebft h\u1ee3p c\u00e1c ti\u1ec7n \u00edch ph\u1ea3n h\u1ed3i ho\u1eb7c kh\u1ea3o s\u00e1t b\u1eadt l\u00ean tr\u00ean trang web c\u1ee7a h\u1ecd \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch truy c\u1eadp. Nh\u1eefng ti\u1ec7n \u00edch n\u00e0y c\u00f3 th\u1ec3 nh\u1eafc kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m trang web c\u1ee7a h\u1ecd, \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t ho\u1eb7c b\u00e1o c\u00e1o b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 n\u00e0o h\u1ecd g\u1eb7p ph\u1ea3i khi duy\u1ec7t ho\u1eb7c mua h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>8. Kh\u1ea3o s\u00e1t qua email v\u00e0 b\u1ea3n tin:<\/strong> Kh\u1ea3o s\u00e1t qua email c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a b\u1ea3n tin ho\u1eb7c y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i \u0111\u1ed9c l\u1eadp. K\u00eanh n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp t\u1eeb c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c t\u01b0\u01a1ng t\u00e1c g\u1ea7n \u0111\u00e2y c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>9. \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 ph\u1ea3n h\u1ed3i trong \u1ee9ng d\u1ee5ng:<\/strong> \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, vi\u1ec7c t\u00edch h\u1ee3p t\u00ednh n\u0103ng ph\u1ea3n h\u1ed3i trong \u1ee9ng d\u1ee5ng cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u01b0a ra ph\u1ea3n h\u1ed3i m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m kh\u1ea3o s\u00e1t trong \u1ee9ng d\u1ee5ng, bi\u1ec3u m\u1eabu ph\u1ea3n h\u1ed3i ho\u1eb7c l\u1eddi nh\u1eafc ph\u1ea3n h\u1ed3i t\u1ea1i c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac chi\u1ebfn l\u01b0\u1ee3c trong \u1ee9ng d\u1ee5ng.<\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">C\u00e2u h\u1ecfi ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c t\u1ea1o ra c\u00e1c c\u00e2u h\u1ecfi ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 thu th\u1eadp nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y nh\u1eefng c\u1ea3i ti\u1ebfn v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch c\u00e1c c\u00e2u h\u1ecfi ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh:<\/span><\/p>\n<p><strong><b>S\u1ef1 h\u00e0i l\u00f2ng v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5:<\/b><\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Tr\u00ean thang \u0111i\u1ec3m t\u1eeb 0 \u0111\u1ebfn 10, kh\u1ea3 n\u0103ng b\u1ea1n gi\u1edbi thi\u1ec7u l\u00e0 bao nhi\u00eau[product\/service] v\u1edbi m\u1ed9t ng\u01b0\u1eddi b\u1ea1n ho\u1eb7c \u0111\u1ed3ng nghi\u1ec7p?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">B\u1ea1n th\u00edch \u0111i\u1ec1u g\u00ec nh\u1ea5t \u1edf[product\/service] ?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Nh\u1eefng kh\u00eda c\u1ea1nh n\u00e0o c\u1ee7a[product\/service] c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o[product\/service] v\u1edbi m\u1ed9t ng\u01b0\u1eddi b\u1ea1n ho\u1eb7c \u0111\u1ed3ng nghi\u1ec7p?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 g\u1eb7p ph\u1ea3i b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 ho\u1eb7c th\u00e1ch th\u1ee9c n\u00e0o trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng[product\/service] ? N\u1ebfu v\u1eady, xin vui l\u00f2ng m\u00f4 t\u1ea3.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o[product\/service] so s\u00e1nh v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 m\u00e0 b\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng tr\u01b0\u1edbc \u0111\u00e2y?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">C\u00f3 b\u1ea5t k\u1ef3 t\u00ednh n\u0103ng ho\u1eb7c ch\u1ee9c n\u0103ng b\u1ed5 sung n\u00e0o b\u1ea1n mu\u1ed1n th\u1ea5y trong[product\/service] ?<\/span><\/li>\n<\/ul>\n<p><strong><b>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:<\/b><\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n v\u1ec1 cu\u1ed9c g\u1eb7p g\u1ee1 t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n v\u1edbi t\u1ed5 ch\u1ee9c c\u1ee7a ch\u00fang t\u00f4i l\u00e0 g\u00ec?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0110\u1ea1i di\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i c\u00f3 h\u1eefu \u00edch v\u00e0 hi\u1ec3u bi\u1ebft kh\u00f4ng?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 g\u1eb7p b\u1ea5t k\u1ef3 kh\u00f3 kh\u0103n n\u00e0o khi \u0111i\u1ec1u h\u01b0\u1edbng trang web ho\u1eb7c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">B\u1ea1n h\u00e0i l\u00f2ng \u0111\u1ebfn m\u1ee9c n\u00e0o v\u1edbi t\u1ed1c \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3 giao h\u00e0ng\/d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">K\u1ef3 v\u1ecdng c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ea5y d\u1ec5 d\u00e0ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 ho\u1eb7c tr\u1ee3 gi\u00fap khi c\u1ea7n kh\u00f4ng?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">X\u00e1c su\u1ea5t b\u1ea1n s\u1ebd duy tr\u00ec m\u1ed1i quan h\u1ec7 kinh doanh v\u1edbi ch\u00fang t\u00f4i trong t\u01b0\u01a1ng lai l\u00e0 bao nhi\u00eau?<\/span><\/li>\n<\/ul>\n<p><strong><b>Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u:<\/b><\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Nh\u1eefng suy ngh\u0129 ho\u1eb7c li\u00ean t\u01b0\u1edfng n\u00e0o hi\u1ec7n l\u00ean trong \u0111\u1ea7u b\u1ea1n khi b\u1ea1n xem x\u00e9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">B\u1ea1n tin r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u1ee7a b\u1ea1n \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Theo b\u1ea1n, \u0111i\u1ec1u g\u00ec khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">B\u1ea1n m\u00f4 t\u1ea3 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">C\u00f3 b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o m\u00e0 b\u1ea1n ngh\u0129 r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p><strong><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\/Ph\u00e2n t\u00edch c\u1ea1nh tranh:<\/b><\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i c\u00f3 th\u1ec3 so s\u00e1nh \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 t\u1eeb c\u00e1c c\u00f4ng ty kh\u00e1c?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">B\u1ea1n tin r\u1eb1ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a ch\u00fang t\u00f4i v\u01b0\u1ee3t tr\u1ed9i h\u01a1n ch\u00fang t\u00f4i trong l\u0129nh v\u1ef1c n\u00e0o?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Y\u1ebfu t\u1ed1 n\u00e0o \u0111\u00f3ng vai tr\u00f2 trong quy\u1ebft \u0111\u1ecbnh ch\u1ecdn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i thay v\u00ec c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1c?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">C\u00f3 b\u1ea5t k\u1ef3 t\u00ednh n\u0103ng ho\u1eb7c l\u1ee3i \u00edch n\u00e0o \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u00e0 b\u1ea1n mong mu\u1ed1n ch\u00fang t\u00f4i c\u00f3 kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p><strong><b>Ph\u1ea3n h\u1ed3i m\u1edf\/\u0111\u1ecbnh t\u00ednh:<\/b><\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 k\u1ec3 cho ch\u00fang t\u00f4i v\u1ec1 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c m\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 v\u1edbi c\u00f4ng ty ch\u00fang t\u00f4i kh\u00f4ng?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 cho ch\u00fang t\u00f4i bi\u1ebft v\u1ec1 tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c m\u00e0 b\u1ea1n \u0111\u00e3 g\u1eb7p ph\u1ea3i v\u1edbi c\u00f4ng ty ch\u00fang t\u00f4i v\u00e0 c\u00e1ch ch\u00fang t\u00f4i c\u00f3 th\u1ec3 x\u1eed l\u00fd n\u00f3 t\u1ed1t h\u01a1n kh\u00f4ng?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Nh\u1eefng thay \u0111\u1ed5i ho\u1eb7c c\u1ea3i ti\u1ebfn n\u00e0o s\u1ebd khi\u1ebfn b\u1ea1n c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i cho ng\u01b0\u1eddi kh\u00e1c h\u01a1n?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 mu\u1ed1n chia s\u1ebb \u0111i\u1ec1u g\u00ec kh\u00e1c v\u1edbi ch\u00fang t\u00f4i v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea1n v\u1edbi c\u00f4ng ty ch\u00fang t\u00f4i kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 ng\u00e0nh c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n. Ngo\u00e0i ra, h\u00e3y c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c c\u00e2u h\u1ecfi \u0111\u1ecbnh l\u01b0\u1ee3ng (thang \u0111\u00e1nh gi\u00e1) v\u00e0 \u0111\u1ecbnh t\u00ednh (k\u1ebft th\u00fac m\u1edf) \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i to\u00e0n di\u1ec7n.<\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">10 lo\u1ea1i v\u00ed d\u1ee5 v\u1ec1 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u01b0\u1eddi lo\u1ea1i v\u00ed d\u1ee5 v\u1ec1 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng:<\/p>\n<p><strong><b>1. Ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c<\/b><\/strong> :<\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng b\u00e0y t\u1ecf s\u1ef1 h\u00e0i l\u00f2ng ho\u1eb7c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c tr\u1ea3i nghi\u1ec7m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;T\u00f4i ch\u1ec9 mu\u1ed1n cho b\u1ea1n bi\u1ebft r\u1eb1ng t\u00f4i th\u1ef1c s\u1ef1 y\u00eau th\u00edch s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a b\u1ea1n! C\u00f3 v\u1ebb nh\u01b0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u01a1n gi\u1ea3n h\u00f3a \u0111\u00e1ng k\u1ec3 cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n.&#8221;<\/span><\/p>\n<p><strong><b>2. Ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c<\/b><\/strong> :<\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng \u0111\u01b0a ra l\u1eddi ch\u1ec9 tr\u00edch ho\u1eb7c b\u00e0y t\u1ecf s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c tr\u1ea3i nghi\u1ec7m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;S\u1ea3n ph\u1ea9m t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c mong \u0111\u1ee3i c\u1ee7a t\u00f4i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, th\u1eadt \u0111\u00e1ng th\u1ea5t v\u1ecdng. N\u00f3 kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c mong \u0111\u1ee3i c\u1ee7a t\u00f4i.&#8221;<\/span><\/p>\n<p><strong><b>3. Ph\u1ea3n h\u1ed3i mang t\u00ednh x\u00e2y d\u1ef1ng<\/b><\/strong> :<\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng \u0111\u01b0a ra nh\u1eefng \u0111\u1ec1 xu\u1ea5t c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00f9ng v\u1edbi nh\u1eefng l\u1eddi ch\u1ec9 tr\u00edch c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;B\u1ed1 c\u1ee5c trang web c\u1ee7a b\u1ea1n kh\u00f3 hi\u1ec3u. T\u00f4i khuy\u00ean b\u1ea1n n\u00ean \u0111\u01a1n gi\u1ea3n h\u00f3a \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.&#8221;<\/span><\/p>\n<p><strong><b>4. Y\u00eau c\u1ea7u t\u00ednh n\u0103ng<\/b><\/strong> :<\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng \u0111\u1ec1 xu\u1ea5t c\u00e1c t\u00ednh n\u0103ng ho\u1eb7c c\u1ea3i ti\u1ebfn m\u1edbi m\u00e0 h\u1ecd mu\u1ed1n th\u1ea5y \u1edf s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;S\u1ebd th\u1eadt tuy\u1ec7t n\u1ebfu \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a b\u1ea1n c\u00f3 ch\u1ebf \u0111\u1ed9 ngo\u1ea1i tuy\u1ebfn \u0111\u1ec3 t\u00f4i c\u00f3 th\u1ec3 truy c\u1eadp ngay c\u1ea3 khi t\u00f4i kh\u00f4ng k\u1ebft n\u1ed1i Internet.&#8221;<\/span><\/p>\n<p><strong><b>5. B\u00e1o c\u00e1o l\u1ed7i<\/b><\/strong> :<\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng b\u00e1o c\u00e1o c\u00e1c v\u1ea5n \u0111\u1ec1 ho\u1eb7c l\u1ed7i k\u1ef9 thu\u1eadt m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;T\u00f4i g\u1eb7p kh\u00f3 kh\u0103n khi ho\u00e0n t\u1ea5t giao d\u1ecbch mua h\u00e0ng tr\u00ean trang web c\u1ee7a b\u1ea1n do g\u1eb7p ph\u1ea3i th\u00f4ng b\u00e1o l\u1ed7i. \u0110\u00e2y l\u00e0 \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh \u0111\u1ec3 tham kh\u1ea3o.&#8221;<\/span><\/p>\n<p><strong><b>6. Ph\u1ea3n h\u1ed3i v\u1ec1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng<\/b><\/strong> :<\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng cung c\u1ea5p th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 m\u1ee9c \u0111\u1ed9 d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;T\u00f4i th\u1ea5y kh\u00f3 t\u00ecm \u0111\u01b0\u1ee3c th\u00f4ng tin m\u00ecnh c\u1ea7n tr\u00ean trang web c\u1ee7a b\u1ea1n. T\u00f4i ph\u1ea3i m\u1ea5t m\u1ed9t th\u1eddi gian m\u1edbi t\u00ecm \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u00ecnh \u0111ang t\u00ecm.&#8221;<\/span><\/p>\n<p><strong><b>7. Ph\u1ea3n h\u1ed3i v\u1ec1 gi\u00e1<\/b><\/strong> :<\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng \u0111\u01b0a ra \u00fd ki\u1ebfn \u200b\u200bv\u1ec1 c\u01a1 c\u1ea5u gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, bao g\u1ed3m c\u1ea3 vi\u1ec7c h\u1ecd cho r\u1eb1ng n\u00f3 h\u1ee3p l\u00fd hay qu\u00e1 \u0111\u1eaft.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;M\u1eb7c d\u00f9 t\u00f4i th\u1ef1c s\u1ef1 \u0111\u00e1nh gi\u00e1 cao s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nh\u01b0ng t\u00f4i th\u1ea5y ph\u00ed \u0111\u0103ng k\u00fd cao h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 hi\u1ec7n c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.&#8221;<\/span><\/p>\n<p><strong><b>8. Ph\u1ea3n h\u1ed3i v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/b><\/strong> :<\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi \u0111\u1ea1i di\u1ec7n h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, bao g\u1ed3m c\u1ea3 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Nh\u00f3m h\u1ed7 tr\u1ee3 c\u1ee7a b\u1ea1n v\u00f4 c\u00f9ng h\u1eefu \u00edch khi t\u00f4i g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u1edbi \u0111\u01a1n h\u00e0ng c\u1ee7a m\u00ecnh. H\u1ecd \u0111\u00e3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 chuy\u00ean nghi\u1ec7p.&#8221;<\/span><\/p>\n<p><strong><b>9. So s\u00e1nh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/b><\/strong> :<\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng so s\u00e1nh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 do \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh cung c\u1ea5p, n\u00eau b\u1eadt \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;T\u00f4i \u0111\u00e3 th\u1eed m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1, nh\u01b0ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt nh\u1edd ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i v\u00e0 giao di\u1ec7n th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.&#8221;<\/span><\/p>\n<p><strong><b>10. S\u1ef1 h\u00e0i l\u00f2ng chung<\/b><\/strong> :<\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 chung v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng chung c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c tr\u1ea3i nghi\u1ec7m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;T\u00f4i l\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh trong nhi\u1ec1u n\u0103m v\u00e0 t\u00f4i r\u1ea5t h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. H\u00e3y ti\u1ebfp t\u1ee5c ph\u00e1t huy nh\u00e9!&#8221;<\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 thu th\u1eadp v\u00e0 qu\u1ea3n l\u00fd ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58643 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-feedback-descriptive-2-600x406.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-feedback-descriptive-2-600x406.jpg\" alt=\"C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t v\u1ec1 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng\" width=\"600\" height=\"406\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27406%27%20viewBox%3D%270%200%20600%20406%27%3E%3Crect%20width%3D%27600%27%20height%3D%27406%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-feedback-descriptive-2-200x135.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-feedback-descriptive-2-300x203.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-feedback-descriptive-2-400x271.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-feedback-descriptive-2-600x406.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-feedback-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0o n\u0103m 2023, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m theo c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t sau \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>1. X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau:<\/strong> X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a n\u1ed7 l\u1ef1c thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. X\u00e1c \u0111\u1ecbnh nh\u1eefng hi\u1ec3u bi\u1ebft c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n \u0111ang mu\u1ed1n thu th\u1eadp v\u00e0 c\u00e1ch b\u1ea1n d\u1ef1 \u0111\u1ecbnh s\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u1ea3i ti\u1ebfn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2. Ch\u1ecdn k\u00eanh ph\u00f9 h\u1ee3p:<\/strong> Ch\u1ecdn k\u00eanh ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 b\u1ed1i c\u1ea3nh kinh doanh c\u1ee7a b\u1ea1n. H\u00e3y c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c k\u00eanh nh\u01b0 kh\u1ea3o s\u00e1t, \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u01b0\u01a1ng t\u00e1c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3. Gi\u1eef c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t ng\u1eafn g\u1ecdn:<\/strong> Thi\u1ebft k\u1ebf c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t ng\u1eafn g\u1ecdn v\u00e0 t\u1eadp trung, tr\u00e1nh c\u00e1c c\u00e2u h\u1ecfi kh\u00f4ng c\u1ea7n thi\u1ebft ho\u1eb7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. T\u00f4n tr\u1ecdng th\u1eddi gian c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch l\u00e0m cho tr\u1ea3i nghi\u1ec7m kh\u1ea3o s\u00e1t hi\u1ec7u qu\u1ea3 v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>4. S\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c lo\u1ea1i c\u00e2u h\u1ecfi:<\/strong> K\u1ebft h\u1ee3p nhi\u1ec1u lo\u1ea1i c\u00e2u h\u1ecfi trong kh\u1ea3o s\u00e1t c\u1ee7a b\u1ea1n, bao g\u1ed3m tr\u1eafc nghi\u1ec7m, thang \u0111\u00e1nh gi\u00e1, c\u00e2u h\u1ecfi m\u1edf v\u00e0 g\u1ee3i \u00fd \u0111\u1ecbnh t\u00ednh. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p hi\u1ec3u bi\u1ebft c\u1ea3 v\u1ec1 nghi\u00ean c\u1ee9u <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">\u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> v\u00e0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">\u0111\u1ecbnh t\u00ednh<\/a> .<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>5. C\u00e1 nh\u00e2n h\u00f3a v\u00e0 b\u1ed1i c\u1ea3nh h\u00f3a:<\/strong> C\u00e1 nh\u00e2n h\u00f3a c\u00e1c y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch g\u1ecdi t\u00ean kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c c\u00e2u h\u1ecfi cho ph\u00f9 h\u1ee3p v\u1edbi tr\u1ea3i nghi\u1ec7m c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd. Cung c\u1ea5p ng\u1eef c\u1ea3nh cho t\u1eebng c\u00e2u h\u1ecfi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 li\u00ean quan v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0a ra ph\u1ea3n h\u1ed3i ch\u00ednh x\u00e1c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>6. Thu th\u1eadp ph\u1ea3n h\u1ed3i k\u1ecbp th\u1eddi:<\/strong> Thu th\u1eadp ph\u1ea3n h\u1ed3i k\u1ecbp th\u1eddi \u0111\u1ec3 n\u1eafm b\u1eaft nh\u1eefng hi\u1ec3u bi\u1ebft m\u1edbi m\u1ebb trong khi tr\u1ea3i nghi\u1ec7m v\u1eabn c\u00f2n m\u1edbi m\u1ebb trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. H\u00e3y c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp ph\u1ea3n h\u1ed3i theo th\u1eddi gian th\u1ef1c, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u1eddi nh\u1eafc ph\u1ea3n h\u1ed3i trong \u1ee9ng d\u1ee5ng ho\u1eb7c b\u1ea3n kh\u1ea3o s\u00e1t sau mua h\u00e0ng \u0111\u01b0\u1ee3c g\u1eedi ngay sau khi giao d\u1ecbch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>7. Khuy\u1ebfn kh\u00edch ph\u1ea3n h\u1ed3i c\u1edfi m\u1edf v\u00e0 trung th\u1ef1c:<\/strong> T\u1ea1o m\u00f4i tr\u01b0\u1eddng khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u01b0a ra ph\u1ea3n h\u1ed3i c\u1edfi m\u1edf v\u00e0 trung th\u1ef1c. \u0110\u1ea3m b\u1ea3o v\u1edbi h\u1ecd r\u1eb1ng \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a h\u1ecd c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u1ea3i ti\u1ebfn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>8. Gi\u00e1m s\u00e1t v\u00e0 ph\u1ea3n h\u1ed3i c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn:<\/strong> Th\u01b0\u1eddng xuy\u00ean theo d\u00f5i c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 bi\u1ebft ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. Tr\u1ea3 l\u1eddi k\u1ecbp th\u1eddi v\u00e0 chuy\u00ean nghi\u1ec7p cho c\u1ea3 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c, th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>9. T\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7:<\/strong> S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch c\u1ea3m x\u00fac \u0111\u1ec3 thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 r\u00fat ra th\u00f4ng tin chi ti\u1ebft t\u1eeb ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean quy m\u00f4 l\u1edbn m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>10. H\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i:<\/strong> Vi\u1ec7c thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb n\u1ebfu n\u00f3 d\u1eabn \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng. Ph\u00e1t tri\u1ec3n c\u00e1c quy tr\u00ecnh \u0111\u1ec3 ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i, x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 \u01b0u ti\u00ean c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n. Trao \u0111\u1ed5i v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng thay \u0111\u1ed5i b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd, ch\u1ee9ng minh r\u1eb1ng \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a h\u1ecd c\u00f3 gi\u00e1 tr\u1ecb.<\/span><\/p>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-luong-la-gi\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":83005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4618],"class_list":["post-83004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-nick-jain-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, T\u1ea7m quan tr\u1ecdng, B\u1ed9 s\u01b0u t\u1eadp, C\u00e2u h\u1ecfi, V\u00ed d\u1ee5 v\u00e0 Th\u1ef1c ti\u1ec5n T\u1ed1t nh\u1ea5t<\/title>\n<meta name=\"description\" content=\"Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111\u01b0a ra \u00fd ki\u1ebfn \u200b\u200bv\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u. 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