{"id":82945,"date":"2023-05-18T04:46:03","date_gmt":"2023-05-18T08:46:03","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/nghien-cuu-thi-truong-dinh-luong-la-gi\/"},"modified":"2024-06-20T04:56:52","modified_gmt":"2024-06-20T08:56:52","slug":"nghien-cuu-thi-truong-dinh-luong-la-gi","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-luong-la-gi\/","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p, v\u00ed d\u1ee5 v\u00e0 c\u00e1ch th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Nghien_cuu_thi_truong_inh_luong_la_gi\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 g\u00ec?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Cac_buoc_nghien_cuu_thi_truong_inh_luong\">C\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Phuong_phap_nghien_cuu_thi_truong_inh_luong\">Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Vi_du_ve_cau_hoi_nghien_cuu_thi\">V\u00ed d\u1ee5 v\u1ec1 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_9_phuong_phap_hay_nhat_e_nghien_cuu\">9 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t lo\u1ea1i nghi\u00ean c\u1ee9u li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u1ed1 \u0111\u1ec3 hi\u1ec3u xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c bi\u1ebfn s\u1ed1 li\u00ean quan \u0111\u1ebfn kinh doanh kh\u00e1c. N\u00f3 th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c kh\u1ea3o s\u00e1t m\u1ed9t m\u1eabu l\u1edbn ng\u01b0\u1eddi ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng kh\u1ea3o s\u00e1t, th\u0103m d\u00f2 \u00fd ki\u1ebfn \u200b\u200bho\u1eb7c b\u1ea3ng c\u00e2u h\u1ecfi, sau \u0111\u00f3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch b\u1eb1ng k\u1ef9 thu\u1eadt th\u1ed1ng k\u00ea \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u00f4 h\u00ecnh, m\u1ed1i t\u01b0\u01a1ng quan v\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft kh\u00e1c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 tr\u1ea3 l\u1eddi nhi\u1ec1u c\u00e2u h\u1ecfi, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u1ed5 bi\u1ebfn nh\u1ea5t trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 l\u00e0 g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ecdi ng\u01b0\u1eddi s\u1eb5n s\u00e0ng tr\u1ea3 bao nhi\u00eau cho m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1c nhau trong m\u1ed9t ng\u00e0nh c\u1ee5 th\u1ec3 l\u00e0 bao nhi\u00eau?<\/span><\/li>\n<\/ol>\n<p><b>\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Lo\u1ea1i nghi\u00ean c\u1ee9u n\u00e0y bao g\u1ed3m vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u s\u1ed1 v\u00e0 ph\u00e2n t\u00edch n\u00f3 b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ed1ng k\u00ea \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f4 h\u00ecnh, m\u1ed1i t\u01b0\u01a1ng quan v\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft kh\u00e1c c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac:<\/b><span style=\"font-weight: 400;\"> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u th\u00f4ng qua <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh c\u00f3<\/a> c\u1ea5u tr\u00fac nh\u01b0 kh\u1ea3o s\u00e1t, th\u00ed nghi\u1ec7m ho\u1eb7c c\u00e1c k\u1ef9 thu\u1eadt kh\u00e1c cho ph\u00e9p thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch quan v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. C\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp l\u00e0 nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ee1 m\u1eabu l\u1edbn: <\/b><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o \u00fd ngh\u0129a th\u1ed1ng k\u00ea, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng th\u01b0\u1eddng y\u00eau c\u1ea7u c\u1ee1 m\u1eabu l\u1edbn. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c c\u00e1 nh\u00e2n c\u1ea7n \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t ho\u1eb7c nghi\u00ean c\u1ee9u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c mang t\u00ednh \u0111\u1ea1i di\u1ec7n cho t\u1ed5ng th\u1ec3 r\u1ed9ng h\u01a1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch th\u1ed1ng k\u00ea: <\/b><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o ph\u00e2n t\u00edch th\u1ed1ng k\u00ea \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f4 h\u00ecnh v\u00e0 m\u1ed1i t\u01b0\u01a1ng quan trong d\u1eef li\u1ec7u. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 ph\u00e2n t\u00edch h\u1ed3i quy, ph\u00e2n t\u00edch t\u01b0\u01a1ng quan v\u00e0 ki\u1ec3m tra gi\u1ea3 thuy\u1ebft \u0111\u1ec3 \u0111\u01b0a ra k\u1ebft lu\u1eadn t\u1eeb d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ednh kh\u00e1ch quan: <\/b><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch quan v\u00e0 kh\u00f4ng thi\u00ean v\u1ecb c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a h\u1ecd l\u00e0 kh\u00e1ch quan v\u00e0 d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c kh\u00f4ng b\u1ecb sai l\u1ec7ch.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u1ea3 n\u0103ng nh\u00e2n r\u1ed9ng:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 n\u00f3 c\u00f3 th\u1ec3 nh\u00e2n r\u1ed9ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u kh\u00e1c c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, \u0111i\u1ec1u n\u00e0y cho ph\u00e9p x\u00e1c minh v\u00e0 x\u00e1c nh\u1eadn k\u1ebft qu\u1ea3 theo th\u1eddi gian.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ednh kh\u00e1i qu\u00e1t: <\/b><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng nh\u1eb1m m\u1ee5c \u0111\u00edch thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ea1i di\u1ec7n cho d\u00e2n s\u1ed1 r\u1ed9ng h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 k\u1ebft lu\u1eadn r\u00fat ra t\u1eeb d\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1i qu\u00e1t h\u00f3a cho to\u00e0n b\u1ed9 d\u00e2n s\u1ed1 v\u1edbi m\u1ee9c \u0111\u1ed9 tin c\u1eady nh\u1ea5t \u0111\u1ecbnh.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ecbnh l\u01b0\u1ee3ng: <\/b><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh l\u01b0\u1ee3ng d\u1eef li\u1ec7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ph\u00e9p \u0111o s\u1ed1. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch v\u00e0 so s\u00e1nh d\u1ec5 d\u00e0ng c\u0169ng nh\u01b0 c\u00e1c k\u1ef9 thu\u1eadt th\u1ed1ng k\u00ea \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 r\u00fat ra nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 d\u1eef li\u1ec7u.<\/span><\/li>\n<\/ul>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">C\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58693 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-1-600x648.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-1-600x648.jpg\" alt=\"C\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng\" width=\"600\" height=\"648\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27648%27%20viewBox%3D%270%200%20600%20648%27%3E%3Crect%20width%3D%27600%27%20height%3D%27648%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-1-200x216.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-1-278x300.jpg 278w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-1-400x432.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-1-600x648.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ed5ng quan chung v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p li\u00ean quan \u0111\u1ebfn vi\u1ec7c ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng:<\/span><\/p>\n<p><b>B\u01b0\u1edbc 1. X\u00e1c \u0111\u1ecbnh c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u: <\/b><span style=\"font-weight: 400;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e2u h\u1ecfi ho\u1eb7c v\u1ea5n \u0111\u1ec1 nghi\u00ean c\u1ee9u. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u00f4ng tin c\u1ee5 th\u1ec3 c\u1ea7n \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a nghi\u00ean c\u1ee9u.<\/span><\/p>\n<p><b>B\u01b0\u1edbc 2. Thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u:<\/b><span style=\"font-weight: 400;\"> B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u, bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p l\u1ea5y m\u1eabu v\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng c\u1ee5 kh\u1ea3o s\u00e1t ho\u1eb7c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1c. Thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u ph\u1ea3i \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi c\u00e2u h\u1ecfi <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a nghi\u00ean c\u1ee9u.<\/span><\/p>\n<p><b>B\u01b0\u1edbc 3. Thu th\u1eadp d\u1eef li\u1ec7u: <\/b><span style=\"font-weight: 400;\">Sau khi thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1c cho nh\u00f3m m\u1eabu. Qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u ph\u1ea3i \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac v\u00e0 ti\u00eau chu\u1ea9n h\u00f3a \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp.<\/span><\/p>\n<p><b>B\u01b0\u1edbc 4. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/b><span style=\"font-weight: 400;\"> Sau khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp, n\u00f3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch b\u1eb1ng c\u00e1c k\u1ef9 thu\u1eadt th\u1ed1ng k\u00ea nh\u01b0 ph\u00e2n t\u00edch h\u1ed3i quy, ph\u00e2n t\u00edch t\u01b0\u01a1ng quan v\u00e0 ki\u1ec3m tra gi\u1ea3 thuy\u1ebft. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f4 h\u00ecnh v\u00e0 m\u1ed1i t\u01b0\u01a1ng quan trong d\u1eef li\u1ec7u v\u00e0 r\u00fat ra nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc t\u1eeb d\u1eef li\u1ec7u \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u.<\/span><\/p>\n<p><b>B\u01b0\u1edbc 5. \u0110i \u0111\u1ebfn k\u1ebft lu\u1eadn:<\/b><span style=\"font-weight: 400;\"> B\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> l\u00e0 \u0111\u01b0a ra k\u1ebft lu\u1eadn. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/span> <span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c gi\u1ea3i th\u00edch d\u1eef li\u1ec7u v\u00e0 r\u00fat ra k\u1ebft lu\u1eadn \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp. K\u1ebft lu\u1eadn ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u v\u00e0 m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u.<\/span><\/p>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-tinh-la-gi\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh t\u00ednh l\u00e0 g\u00ec?<\/a><\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng<\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f3 m\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng, m\u1ed7i k\u1ef9 thu\u1eadt \u0111\u1ec1u c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf ri\u00eang. \u1ede \u0111\u00e2y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 m\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><strong>Kh\u1ea3o s\u00e1t<\/strong><\/p>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kh\u1ea3o s\u00e1t l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i nh\u1ea5t trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng. Kh\u1ea3o s\u00e1t li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1 nh\u00e2n th\u00f4ng qua b\u1ea3ng c\u00e2u h\u1ecfi ho\u1eb7c ph\u1ecfng v\u1ea5n c\u00f3 c\u1ea5u tr\u00fac. C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c tuy\u1ebfn, qua th\u01b0 ho\u1eb7c qua \u0111i\u1ec7n tho\u1ea1i. Kh\u1ea3o s\u00e1t l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn v\u00ec ch\u00fang cho ph\u00e9p doanh nghi\u1ec7p thu th\u1eadp l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 v\u1edbi chi ph\u00ed t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p. Ch\u00fang c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng t\u00f9y bi\u1ebfn cao, gi\u00fap \u0111i\u1ec1u ch\u1ec9nh c\u00e1c c\u00e2u h\u1ecfi cho ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c c\u00e2u h\u1ecfi v\u00e0 m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><strong>Th\u00ed nghi\u1ec7m<\/strong><\/p>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Th\u1eed nghi\u1ec7m l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ki\u1ec3m tra t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c bi\u1ebfn s\u1ed1 c\u1ee5 th\u1ec3 \u0111\u1ebfn h\u00e0nh vi ho\u1eb7c th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f3 hai lo\u1ea1i th\u00ed nghi\u1ec7m. M\u1ed9t l\u00e0 th\u00ed nghi\u1ec7m trong ph\u00f2ng th\u00ed nghi\u1ec7m v\u00e0 m\u1ed9t l\u00e0 th\u00ed nghi\u1ec7m hi\u1ec7n tr\u01b0\u1eddng. C\u00e1c th\u00ed nghi\u1ec7m trong ph\u00f2ng th\u00ed nghi\u1ec7m \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh trong m\u00f4i tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t, trong khi c\u00e1c th\u00ed nghi\u1ec7m th\u1ef1c \u0111\u1ecba \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh trong m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean. C\u1ea3 hai lo\u1ea1i th\u1eed nghi\u1ec7m \u0111\u1ec1u cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><strong>Nghi\u00ean c\u1ee9u quan s\u00e1t<\/strong><\/p>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u quan s\u00e1t li\u00ean quan \u0111\u1ebfn vi\u1ec7c quan s\u00e1t c\u00e1c c\u00e1 nh\u00e2n trong m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean c\u1ee7a h\u1ecd v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua quan s\u00e1t tr\u1ef1c ti\u1ebfp ho\u1eb7c th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 nh\u01b0 camera ho\u1eb7c thi\u1ebft b\u1ecb theo d\u00f5i. C\u00e1c nghi\u00ean c\u1ee9u quan s\u00e1t c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u01b0ng ch\u00fang c\u0169ng c\u00f3 th\u1ec3 t\u1ed1n th\u1eddi gian v\u00e0 c\u00f3 th\u1ec3 y\u00eau c\u1ea7u c\u1ee1 m\u1eabu l\u1edbn \u0111\u1ec3 c\u00f3 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p<\/strong><\/p>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u1edbi ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c thu th\u1eadp thay v\u00ec t\u1ef1 m\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u m\u1edbi. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m d\u1eef li\u1ec7u t\u1eeb c\u00e1c c\u01a1 quan ch\u00ednh ph\u1ee7, hi\u1ec7p h\u1ed9i ng\u00e0nh ho\u1eb7c c\u00e1c ngu\u1ed3n kh\u00e1c. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u1ec3 ti\u1ebfn h\u00e0nh <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> , nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 \u00edt t\u00f9y ch\u1ec9nh h\u01a1n c\u00e1c k\u1ef9 thu\u1eadt kh\u00e1c.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><strong>Nghi\u00ean c\u1ee9u theo chi\u1ec1u d\u1ecdc<\/strong><\/p>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u theo chi\u1ec1u d\u1ecdc li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb c\u00f9ng m\u1ed9t c\u00e1 nh\u00e2n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u quan s\u00e1t nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi ho\u1eb7c xu h\u01b0\u1edbng theo th\u1eddi gian. C\u00e1c nghi\u00ean c\u1ee9u theo chi\u1ec1u d\u1ecdc c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u01b0ng ch\u00fang c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m v\u00e0 m\u1ea5t th\u1eddi gian \u0111\u1ec3 th\u1ef1c hi\u1ec7n.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<p class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 26; line-height: 1.3; --minfontsize: 26;\" data-fontsize=\"26\" data-lineheight=\"33.8px\"><strong>Nghi\u00ean c\u1ee9u c\u1eaft ngang<\/strong><\/p>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u c\u1eaft ngang li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb c\u00e1c c\u00e1 nh\u00e2n t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m duy nh\u1ea5t. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u so s\u00e1nh d\u1eef li\u1ec7u t\u1eeb c\u00e1c nh\u00f3m ho\u1eb7c qu\u1ea7n th\u1ec3 kh\u00e1c nhau. C\u00e1c nghi\u00ean c\u1ee9u c\u1eaft ngang c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c nh\u00f3m, nh\u01b0ng ch\u00fang c\u00f3 th\u1ec3 kh\u00f4ng cung c\u1ea5p nhi\u1ec1u hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng thay \u0111\u1ed5i theo th\u1eddi gian.<\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">V\u00ed d\u1ee5 v\u1ec1 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58694 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-2-600x491.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-2-600x491.jpg\" alt=\"V\u00ed d\u1ee5 v\u1ec1 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng\" width=\"600\" height=\"491\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27491%27%20viewBox%3D%270%200%20600%20491%27%3E%3Crect%20width%3D%27600%27%20height%3D%27491%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-2-200x164.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-2-300x245.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-2-400x327.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-2-600x491.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 m\u1ed9t s\u1ed1 lo\u1ea1i c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean nh\u1ea5t:<\/span><\/p>\n<p><strong><b>1. C\u00e2u h\u1ecfi \u0111\u00f3ng<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2u h\u1ecfi \u0111\u00f3ng l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi c\u00f3 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng \u00e1n tr\u1ea3 l\u1eddi h\u1ea1n ch\u1ebf. Ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u ch\u1ecdn m\u1ed9t ho\u1eb7c nhi\u1ec1u t\u00f9y ch\u1ecdn t\u1eeb danh s\u00e1ch c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc. C\u00e1c c\u00e2u h\u1ecfi \u0111\u00f3ng r\u1ea5t h\u1eefu \u00edch trong vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch quan v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ec3 ph\u00e2n t\u00edch th\u1ed1ng k\u00ea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><i>V\u00ed d\u1ee5: B\u1ea1n c\u00f3 th\u01b0\u1eddng xuy\u00ean mua c\u00e0 ph\u00ea kh\u00f4ng?<\/i><\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">h\u1eb1ng ng\u00e0y<\/span><\/li>\n<li><span style=\"font-weight: 400;\">b) H\u00e0ng tu\u1ea7n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">c) H\u00e0ng th\u00e1ng<\/span><\/li>\n<li><span style=\"font-weight: 400;\">d) Hi\u1ebfm khi<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0111) Kh\u00f4ng bao gi\u1edd<\/span><\/li>\n<\/ol>\n<p><strong><b>2. C\u00e2u h\u1ecfi m\u1edf<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2u h\u1ecfi m\u1edf l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi cho ph\u00e9p ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u01b0a ra c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a ri\u00eang m\u00ecnh m\u00e0 kh\u00f4ng c\u1ea7n b\u1ea5t k\u1ef3 l\u1ef1a ch\u1ecdn tr\u1ea3 l\u1eddi n\u00e0o \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc. C\u00e1c c\u00e2u h\u1ecfi m\u1edf r\u1ea5t h\u1eefu \u00edch trong vi\u1ec7c thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u00e0 nhi\u1ec1u s\u1eafc th\u00e1i, nh\u01b0ng ch\u00fang c\u00f3 th\u1ec3 kh\u00f3 ph\u00e2n t\u00edch v\u1ec1 m\u1eb7t th\u1ed1ng k\u00ea h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><i>V\u00ed d\u1ee5: Y\u1ebfu t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u00e0 ph\u00ea c\u1ee7a b\u1ea1n?<\/i><\/span><\/p>\n<p><strong><b>3. C\u00e2u h\u1ecfi thang \u0111o Likert<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2u h\u1ecfi thang \u0111o Likert l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi y\u00eau c\u1ea7u ng\u01b0\u1eddi tr\u1ea3 l\u1eddi cho bi\u1ebft m\u1ee9c \u0111\u1ed9 \u0111\u1ed3ng \u00fd hay kh\u00f4ng \u0111\u1ed3ng \u00fd c\u1ee7a h\u1ecd v\u1edbi m\u1ed9t nh\u1eadn \u0111\u1ecbnh tr\u00ean thang \u0111o. Thang \u0111o th\u01b0\u1eddng dao \u0111\u1ed9ng t\u1eeb ho\u00e0n to\u00e0n \u0111\u1ed3ng \u00fd \u0111\u1ebfn ho\u00e0n to\u00e0n kh\u00f4ng \u0111\u1ed3ng \u00fd, v\u1edbi m\u1ed9t s\u1ed1 \u0111i\u1ec3m \u1edf gi\u1eefa. C\u00e1c c\u00e2u h\u1ecfi thang \u0111o Likert r\u1ea5t h\u1eefu \u00edch cho vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 th\u00e1i \u0111\u1ed9 v\u00e0 \u00fd ki\u1ebfn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><i>V\u00ed d\u1ee5: Ch\u1ea5t l\u01b0\u1ee3ng c\u00e0 ph\u00ea \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a b\u1ea1n. B\u1ea1n ngh\u0129 g\u00ec?<\/i><\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">a) R\u1ea5t \u0111\u1ed3ng \u00fd<\/span><\/li>\n<li><span style=\"font-weight: 400;\">b) \u0110\u1ed3ng \u00fd<\/span><\/li>\n<li><span style=\"font-weight: 400;\">c) Trung l\u1eadp<\/span><\/li>\n<li><span style=\"font-weight: 400;\">d) Kh\u00f4ng \u0111\u1ed3ng \u00fd<\/span><\/li>\n<li><span style=\"font-weight: 400;\">e) R\u1ea5t kh\u00f4ng \u0111\u1ed3ng \u00fd<\/span><\/li>\n<\/ol>\n<p><strong><b>4. C\u00e2u h\u1ecfi thang \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2u h\u1ecfi thang \u0111\u00e1nh gi\u00e1 l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi y\u00eau c\u1ea7u ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u00e1nh gi\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 theo thang s\u1ed1. C\u00e1c c\u00e2u h\u1ecfi thang \u0111\u00e1nh gi\u00e1 r\u1ea5t h\u1eefu \u00edch cho vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u su\u1ea5t s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><i>V\u00ed d\u1ee5: Tr\u00ean thang \u0111i\u1ec3m t\u1eeb 1-10, kh\u1ea3 n\u0103ng b\u1ea1n gi\u1edbi thi\u1ec7u c\u00e0 ph\u00ea c\u1ee7a ch\u00fang t\u00f4i cho b\u1ea1n b\u00e8 l\u00e0 bao nhi\u00eau?<\/i><\/span><\/p>\n<p><strong><b>5. C\u00e2u h\u1ecfi v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc<\/b><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2u h\u1ecfi v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi y\u00eau c\u1ea7u ng\u01b0\u1eddi tr\u1ea3 l\u1eddi cung c\u1ea5p th\u00f4ng tin v\u1ec1 tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh, thu nh\u1eadp, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n v\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c. C\u00e1c c\u00e2u h\u1ecfi v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc r\u1ea5t h\u1eefu \u00edch cho vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1eefa c\u00e1c nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><i>V\u00ed d\u1ee5: B\u1ea1n bao nhi\u00eau tu\u1ed5i?<\/i><\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">a) D\u01b0\u1edbi 18 tu\u1ed5i<\/span><\/li>\n<li><span style=\"font-weight: 400;\">b) 18-24<\/span><\/li>\n<li><span style=\"font-weight: 400;\">c) 25-34<\/span><\/li>\n<li><span style=\"font-weight: 400;\">d) 35-44<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0111) 45-54<\/span><\/li>\n<li><span style=\"font-weight: 400;\">f) 55 tu\u1ed5i tr\u1edf l\u00ean<\/span><\/li>\n<\/ol>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 g\u00ec?<\/a><\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">9 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng<\/h2>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u. B\u1eb1ng c\u00e1ch \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch quan v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ec3 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p thang \u0111o \u0111\u00f3ng, m\u1edf, thang \u0111o Likert, thang \u0111\u00e1nh gi\u00e1 v\u00e0 c\u00e2u h\u1ecfi nh\u00e2n kh\u1ea9u h\u1ecdc, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp nhi\u1ec1u d\u1eef li\u1ec7u to\u00e0n di\u1ec7n v\u1ec1 h\u00e0nh vi, th\u00e1i \u0111\u1ed9, s\u1edf th\u00edch v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i tu\u00e2n theo c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t trong su\u1ed1t qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u. \u1ede \u0111\u00e2y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng th\u00e0nh c\u00f4ng.<\/span><\/p>\n<ul>\n<li><b>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u r\u00f5 r\u00e0ng: <\/b><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u b\u1ea5t k\u1ef3 d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng n\u00e0o, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u r\u00f5 r\u00e0ng. B\u1ea1n \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng tin c\u1ee5 th\u1ec3 ho\u1eb7c hi\u1ec3u bi\u1ebft n\u00e0o? B\u1ea1n c\u00f3 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c t\u00ecm hi\u1ec3u quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ho\u1eb7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb kh\u00f4ng? Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, t\u1eeb thi\u1ebft k\u1ebf b\u1ea3ng c\u00e2u h\u1ecfi \u0111\u1ebfn ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng h\u1ee3p l\u1ec7 v\u00e0 \u0111\u00e1ng tin c\u1eady: <\/b><span style=\"font-weight: 400;\">Vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng h\u1ee3p l\u1ec7 v\u00e0 \u0111\u00e1ng tin c\u1eady l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u ch\u00ednh x\u00e1c. Cho d\u00f9 \u0111\u00f3 l\u00e0 thi\u1ebft k\u1ebf kh\u1ea3o s\u00e1t, b\u1ea3ng c\u00e2u h\u1ecfi hay th\u00ed nghi\u1ec7m, c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1ed1t, \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn h\u1ee3p l\u00fd v\u00e0 kh\u00f4ng c\u00f3 sai l\u1ec7ch. Vi\u1ec7c th\u1eed nghi\u1ec7m tr\u01b0\u1edbc c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng b\u1eb1ng m\u1ed9t m\u1eabu nh\u1ecf c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft m\u1ecdi v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ea7y \u0111\u1ee7.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ea3m b\u1ea3o m\u1eabu \u0111\u1ea1i di\u1ec7n: <\/b><span style=\"font-weight: 400;\">M\u1eabu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> ph\u1ea3i \u0111\u1ea1i di\u1ec7n cho nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 kh\u00e1i qu\u00e1t h\u00f3a c\u00e1c ph\u00e1t hi\u1ec7n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. C\u00e1c k\u1ef9 thu\u1eadt l\u1ea5y m\u1eabu ng\u1eabu nhi\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u1ea5y m\u1eabu ng\u1eabu nhi\u00ean \u0111\u01a1n gi\u1ea3n ho\u1eb7c l\u1ea5y m\u1eabu ph\u00e2n t\u1ea7ng, c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i th\u00e0nh vi\u00ean trong t\u1ed5ng th\u1ec3 \u0111\u1ec1u c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o nghi\u00ean c\u1ee9u nh\u01b0 nhau. Vi\u1ec7c t\u00ednh to\u00e1n c\u1ee1 m\u1eabu \u0111\u1ea7y \u0111\u1ee7 d\u1ef1a tr\u00ean c\u00e1c nguy\u00ean t\u1eafc th\u1ed1ng k\u00ea n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ee9c m\u1ea1nh v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a nghi\u00ean c\u1ee9u.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Thi\u1ebft k\u1ebf b\u1ea3ng c\u00e2u h\u1ecfi r\u00f5 r\u00e0ng v\u00e0 r\u00f5 r\u00e0ng: <\/b><span style=\"font-weight: 400;\">Vi\u1ec7c thi\u1ebft k\u1ebf b\u1ea3ng c\u00e2u h\u1ecfi \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng. C\u00e1c c\u00e2u h\u1ecfi ph\u1ea3i r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn v\u00e0 r\u00f5 r\u00e0ng \u0111\u1ec3 gi\u1ea3m thi\u1ec3u l\u1ed7i ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u. Tr\u00e1nh nh\u1eefng c\u00e2u h\u1ecfi d\u1eabn d\u1eaft ho\u1eb7c ng\u00f4n ng\u1eef thi\u00ean v\u1ecb c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a ng\u01b0\u1eddi tr\u1ea3 l\u1eddi. Vi\u1ec7c s\u1eafp x\u1ebfp c\u00e1c c\u00e2u h\u1ecfi m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd v\u00e0 s\u1eed d\u1ee5ng thang \u0111o ph\u1ea3n h\u1ed3i th\u00edch h\u1ee3p (v\u00ed d\u1ee5: thang \u0111o Likert, c\u00e1c ph\u01b0\u01a1ng \u00e1n tr\u1eafc nghi\u1ec7m) c\u0169ng c\u00f3 th\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Th\u00ed \u0111i\u1ec3m ki\u1ec3m tra b\u1ea3ng c\u00e2u h\u1ecfi: <\/b><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u to\u00e0n di\u1ec7n, n\u00ean ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m th\u00ed \u0111i\u1ec3m v\u1edbi m\u1ed9t m\u1eabu nh\u1ecf \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n n\u00e0o v\u1edbi b\u1ea3ng c\u00e2u h\u1ecfi. Th\u1eed nghi\u1ec7m th\u00ed \u0111i\u1ec3m gi\u00fap x\u00e1c th\u1ef1c c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m kh\u00f4ng r\u00f5 r\u00e0ng v\u00e0 \u0111\u00e1nh gi\u00e1 th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u00e0n th\u00e0nh cu\u1ed9c kh\u1ea3o s\u00e1t. Ph\u1ea3n h\u1ed3i t\u1eeb nh\u1eefng ng\u01b0\u1eddi tham gia th\u00ed \u0111i\u1ec3m c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 tinh ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n b\u1ea3ng c\u00e2u h\u1ecfi.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>S\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1ea1nh m\u1ebd: <\/b><span style=\"font-weight: 400;\">\u00c1p d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u00edch h\u1ee3p l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 \u00fd ngh\u0129a t\u1eeb <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> . C\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ed1ng k\u00ea nh\u01b0 th\u1ed1ng k\u00ea m\u00f4 t\u1ea3, ph\u00e2n t\u00edch t\u01b0\u01a1ng quan, ph\u00e2n t\u00edch h\u1ed3i quy v\u00e0 ki\u1ec3m tra m\u1ee9c \u00fd ngh\u0129a c\u00f3 th\u1ec3 gi\u00fap kh\u00e1m ph\u00e1 c\u00e1c m\u1ed1i quan h\u1ec7, xu h\u01b0\u1edbng v\u00e0 m\u00f4 h\u00ecnh trong d\u1eef li\u1ec7u. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch n\u00e2ng cao c\u00f3 th\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u: <\/b><span style=\"font-weight: 400;\">Duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u l\u00e0 r\u1ea5t quan tr\u1ecdng trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng. Qu\u00e1 tr\u00ecnh l\u00e0m s\u1ea1ch v\u00e0 x\u00e1c nh\u1eadn d\u1eef li\u1ec7u n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 kh\u1eafc ph\u1ee5c l\u1ed7i ho\u1eb7c s\u1ef1 kh\u00f4ng nh\u1ea5t qu\u00e1n trong d\u1eef li\u1ec7u. C\u00e1c ngo\u1ea1i l\u1ec7, d\u1eef li\u1ec7u b\u1ecb thi\u1ebfu v\u00e0 c\u00e1c \u0111i\u1ec3m b\u1ea5t th\u01b0\u1eddng kh\u00e1c c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 tin c\u1eady v\u00e0 t\u00ednh to\u00e0n v\u1eb9n c\u1ee7a t\u1eadp d\u1eef li\u1ec7u.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Gi\u1ea3i th\u00edch k\u1ebft qu\u1ea3 v\u1edbi b\u1ed1i c\u1ea3nh: <\/b><span style=\"font-weight: 400;\">Khi gi\u1ea3i th\u00edch c\u00e1c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i xem x\u00e9t b\u1ed1i c\u1ea3nh v\u00e0 \u00fd ngh\u0129a r\u1ed9ng h\u01a1n. Tr\u00e1nh kh\u00e1i qu\u00e1t h\u00f3a qu\u00e1 m\u1ee9c ho\u1eb7c \u0111\u01b0a ra k\u1ebft lu\u1eadn kh\u00f4ng ch\u00ednh \u0111\u00e1ng ch\u1ec9 d\u1ef1a tr\u00ean \u00fd ngh\u0129a th\u1ed1ng k\u00ea. <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/a> , ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n ti\u1ebfp theo ho\u1eb7c <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">c\u00e1c nh\u00f3m t\u1eadp trung<\/a> , c\u00f3 th\u1ec3 cung c\u1ea5p th\u00eam b\u1ed1i c\u1ea3nh v\u00e0 gi\u00fap gi\u1ea3i th\u00edch nh\u1eefng l\u00fd do c\u01a1 b\u1ea3n \u0111\u1eb1ng sau nh\u1eefng ph\u00e1t hi\u1ec7n \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Truy\u1ec1n \u0111\u1ea1t k\u1ebft qu\u1ea3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3: <\/b><span style=\"font-weight: 400;\">Truy\u1ec1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 c\u00e1c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u trong m\u1ed9t t\u1ed5 ch\u1ee9c. Tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn v\u00e0 h\u1ea5p d\u1eabn tr\u1ef1c quan gi\u00fap c\u00e1c b\u00ean li\u00ean quan hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 \u00fd ngh\u0129a ch\u00ednh. C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n tr\u1ef1c quan nh\u01b0 bi\u1ec3u \u0111\u1ed3, \u0111\u1ed3 th\u1ecb v\u00e0 \u0111\u1ed3 h\u1ecda th\u00f4ng tin c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng tin ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u ch\u1ec9nh c\u00e1ch tr\u00ecnh b\u00e0y c\u00e1c ph\u00e1t hi\u1ec7n cho kh\u00e1n gi\u1ea3, n\u00eau b\u1eadt c\u00e1c khuy\u1ebfn ngh\u1ecb c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/span><\/li>\n<\/ul>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/quan-sat-dinh-luong-la-gi\/\">Quan s\u00e1t \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 g\u00ec?<\/a><\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":82947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4618],"class_list":["post-82945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-nick-jain-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p, v\u00ed d\u1ee5 v\u00e0 c\u00e1ch th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t<\/title>\n<meta name=\"description\" content=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t lo\u1ea1i nghi\u00ean c\u1ee9u li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u1ed1 \u0111\u1ec3 hi\u1ec3u xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c bi\u1ebfn s\u1ed1 li\u00ean quan \u0111\u1ebfn kinh doanh kh\u00e1c. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng, v\u00ed d\u1ee5 v\u00e0 c\u00e1ch th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-luong-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p, v\u00ed d\u1ee5 v\u00e0 c\u00e1ch th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t\" \/>\n<meta property=\"og:description\" content=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t lo\u1ea1i nghi\u00ean c\u1ee9u li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u1ed1 \u0111\u1ec3 hi\u1ec3u xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c bi\u1ebfn s\u1ed1 li\u00ean quan \u0111\u1ebfn kinh doanh kh\u00e1c. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng, v\u00ed d\u1ee5 v\u00e0 c\u00e1ch th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-luong-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"IdeaScale\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideascale\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-18T08:46:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-20T08:56:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"576\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Moinul Alam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ideascale\" \/>\n<meta name=\"twitter:site\" content=\"@ideascale\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moinul Alam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"30 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-luong-la-gi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-luong-la-gi\/\"},\"author\":{\"name\":\"Moinul Alam\",\"@id\":\"http:\/\/ideascale.com\/vi\/#\/schema\/person\/548a157b52ddaa368a8914d8e36b8373\"},\"headline\":\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p, v\u00ed d\u1ee5 v\u00e0 c\u00e1ch th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t\",\"datePublished\":\"2023-05-18T08:46:03+00:00\",\"dateModified\":\"2024-06-20T08:56:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-luong-la-gi\/\"},\"wordCount\":5937,\"publisher\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-luong-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-cover.jpg\",\"articleSection\":[\"viblog\"],\"inLanguage\":\"vi-VN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-luong-la-gi\/\",\"url\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-luong-la-gi\/\",\"name\":\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p, v\u00ed d\u1ee5 v\u00e0 c\u00e1ch th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t\",\"isPartOf\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-luong-la-gi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-luong-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/05\/quantitative-market-research-cover.jpg\",\"datePublished\":\"2023-05-18T08:46:03+00:00\",\"dateModified\":\"2024-06-20T08:56:52+00:00\",\"description\":\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t lo\u1ea1i nghi\u00ean c\u1ee9u li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u1ed1 \u0111\u1ec3 hi\u1ec3u xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c bi\u1ebfn s\u1ed1 li\u00ean quan \u0111\u1ebfn kinh doanh kh\u00e1c. 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