{"id":82887,"date":"2023-06-21T21:28:30","date_gmt":"2023-06-22T01:28:30","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/nghien-cuu-thi-truong-la-gi\/"},"modified":"2024-06-20T05:04:47","modified_gmt":"2024-06-20T09:04:47","slug":"nghien-cuu-thi-truong-la-gi","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, lo\u1ea1i, quy tr\u00ecnh, v\u00ed d\u1ee5 v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Nghien_cuu_thi_truong_la_gi\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Cac_loai_nghien_cuu_thi_truong\">C\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Quy_trinh_nghien_cuu_thi_truong\">Quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Vi_du_ve_nghien_cuu_thi_truong\">V\u00ed d\u1ee5 v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Phuong_phap_nghien_cuu_thi_truong\">Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Cac_phuong_phap_thuc_hanh_tot_nhat_e\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0o n\u0103m 2023<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 vi\u1ec7c thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng v\u1ec1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng, ng\u00e0nh ho\u1eb7c ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee5 th\u1ec3. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i, gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, tung ra s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 t\u1ed1i \u01b0u h\u00f3a \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><strong><b>C\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/b><\/strong><\/p>\n<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-fipqf-79elbk h-full dark:bg-gray-800\">\n<div class=\"react-scroll-to-bottom--css-fipqf-1n7m0yu\">\n<div class=\"flex flex-col text-sm dark:bg-gray-800\">\n<div class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-&#091;#444654&#093;\">\n<div class=\"flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-&#091;38rem&#093; xl:max-w-3xl md:py-6 lg:px-0 m-auto\">\n<div class=\"relative flex w-&#091;calc(100%-50px)&#093; flex-col gap-1 md:gap-3 lg:w-&#091;calc(100%-115px)&#093;\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-&#091;20px&#093; flex flex-col items-start gap-4 whitespace-pre-wrap break-words\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng bao g\u1ed3m m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ea7n ch\u00ednh g\u00f3p ph\u1ea7n hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ee7a n\u00f3. Nh\u1eefng th\u00e0nh ph\u1ea7n n\u00e0y bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng:<\/strong> X\u00e1c \u0111\u1ecbnh v\u00e0 chia th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac ri\u00eang bi\u1ec7t d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc, h\u00e0nh vi ho\u1eb7c c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m li\u00ean quan kh\u00e1c. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb cho c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Thu th\u1eadp d\u1eef li\u1ec7u:<\/strong> Thu th\u1eadp d\u1eef li\u1ec7u li\u00ean quan t\u1eeb c\u00e1c ngu\u1ed3n s\u01a1 c\u1ea5p v\u00e0 th\u1ee9 c\u1ea5p. D\u1eef li\u1ec7u s\u01a1 c\u1ea5p \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u00f4ng tin \u0111\u01b0\u1ee3c thu th\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau th\u00f4ng qua kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, quan s\u00e1t ho\u1eb7c th\u1eed nghi\u1ec7m. D\u1eef li\u1ec7u th\u1ee9 c\u1ea5p li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c nghi\u00ean c\u1ee9u, b\u00e1o c\u00e1o, c\u01a1 s\u1edf d\u1eef li\u1ec7u ng\u00e0nh ho\u1eb7c ngu\u1ed3n ch\u00ednh ph\u1ee7 hi\u1ec7n c\u00f3.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u:<\/strong> Ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u n\u00eau r\u00f5 c\u00e1c m\u1ee5c ti\u00eau, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 th\u1eddi gian th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u00edch h\u1ee3p, x\u00e1c \u0111\u1ecbnh c\u1ee1 m\u1eabu v\u00e0 x\u00e1c \u0111\u1ecbnh k\u1ef9 thu\u1eadt l\u1ea5y m\u1eabu.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh:<\/strong> S\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 ph\u1ecfng v\u1ea5n, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">nh\u00f3m t\u1eadp trung<\/a> ho\u1eb7c <a href=\"https:\/\/ideascale.com\/vi\/viblog\/quan-sat-dinh-tinh-la-gi\/\">quan s\u00e1t<\/a> \u0111\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 th\u00e1i \u0111\u1ed9, \u00fd ki\u1ebfn, \u0111\u1ed9ng c\u01a1 v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/a> gi\u00fap kh\u00e1m ph\u00e1 nh\u1eefng l\u00fd do c\u01a1 b\u1ea3n v\u00e0 cung c\u1ea5p s\u1ef1 hi\u1ec3u bi\u1ebft phong ph\u00fa h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng:<\/strong> S\u1eed d\u1ee5ng kh\u1ea3o s\u00e1t, b\u1ea3ng c\u00e2u h\u1ecfi ho\u1eb7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u s\u1ed1 \u1edf quy m\u00f4 l\u1edbn h\u01a1n. <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> cho ph\u00e9p ph\u00e2n t\u00edch th\u1ed1ng k\u00ea, \u0111o l\u01b0\u1eddng xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1o ra nh\u1eefng hi\u1ec3u bi\u1ebft v\u00e0 s\u1ed1 li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Ph\u00e2n t\u00edch c\u1ea1nh tranh:<\/strong> \u0110\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c, \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng, c\u00e1c m\u1ed1i \u0111e d\u1ecda ti\u1ec1m \u1ea9n v\u00e0 c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n kh\u00e1c bi\u1ec7t h\u00f3a.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/strong> Ki\u1ec3m tra qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u00f3i quen mua h\u00e0ng, s\u1edf th\u00edch v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng. Hi\u1ec3u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Quy m\u00f4 v\u00e0 D\u1ef1 b\u00e1o Th\u1ecb tr\u01b0\u1eddng:<\/strong> \u01af\u1edbc t\u00ednh t\u1ed5ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng v\u00e0 xu h\u01b0\u1edbng trong t\u01b0\u01a1ng lai. Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng gi\u00fap \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u ti\u1ec1m n\u0103ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> \u00c1p d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt v\u00e0 c\u00f4ng c\u1ee5 th\u1ed1ng k\u00ea \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 r\u00fat ra nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 \u00fd ngh\u0129a. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m l\u00e0m s\u1ea1ch d\u1eef li\u1ec7u, ph\u00e2n t\u00edch ph\u00e2n \u0111o\u1ea1n, ph\u00e2n t\u00edch t\u01b0\u01a1ng quan, ph\u00e2n t\u00edch h\u1ed3i quy v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ed1ng k\u00ea kh\u00e1c.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>B\u00e1o c\u00e1o v\u00e0 tr\u00ecnh b\u00e0y:<\/strong> T\u00f3m t\u1eaft c\u00e1c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u, hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 \u0111\u1ec1 xu\u1ea5t m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 ng\u1eafn g\u1ecdn. Vi\u1ec7c truy\u1ec1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 c\u00e1c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c b\u00ean li\u00ean quan c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t d\u1ef1a tr\u00ean nh\u1eefng ph\u00e1t hi\u1ec7n n\u00e0y.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00e1c th\u00e0nh ph\u1ea7n n\u00e0y ph\u1ed1i h\u1ee3p v\u1edbi nhau \u0111\u1ec3 cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh, cho ph\u00e9p doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">C\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p:<\/strong> Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp t\u1eeb th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ho\u1eb7c ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u00f3 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3. Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ch\u00ednh bao g\u1ed3m kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">nh\u00f3m t\u1eadp trung<\/a> , quan s\u00e1t v\u00e0 th\u00ed nghi\u1ec7m. Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p cho ph\u00e9p thu th\u1eadp d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp v\u00e0 cung c\u1ea5p nhi\u1ec1u quy\u1ec1n ki\u1ec3m so\u00e1t h\u01a1n \u0111\u1ed1i v\u1edbi qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p:<\/strong> Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u hi\u1ec7n c\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c ngu\u1ed3n kh\u00e1c thu th\u1eadp tr\u01b0\u1edbc \u0111\u00f3. D\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c b\u00e1o c\u00e1o ng\u00e0nh, \u1ea5n ph\u1ea9m c\u1ee7a ch\u00ednh ph\u1ee7, nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt, b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u tr\u1ef1c tuy\u1ebfn. Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p gi\u00fap hi\u1ec3u bi\u1ebft r\u1ed9ng h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng, xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh v\u00e0 d\u1eef li\u1ec7u l\u1ecbch s\u1eed. \u0110\u00f3 l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t chi ph\u00ed \u0111\u1ec3 truy c\u1eadp th\u00f4ng tin hi\u1ec7n c\u00f3 v\u00e0 c\u00f3 th\u1ec3 cung c\u1ea5p n\u1ec1n t\u1ea3ng cho nghi\u00ean c\u1ee9u c\u01a1 b\u1ea3n ti\u1ebfp theo.<\/span><\/p>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-trai-nghiem-khach-hang-la-gi\/\">Nghi\u00ean c\u1ee9u Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CX) l\u00e0 g\u00ec?<\/a><\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p><b>B\u01b0\u1edbc 1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u<\/b><\/p>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u00f4ng tin c\u1ee5 th\u1ec3 c\u1ea7n thi\u1ebft, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 mong mu\u1ed1n c\u1ee7a nghi\u00ean c\u1ee9u.<\/span><\/p>\n<p><b>B\u01b0\u1edbc 2. K\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u thi\u1ebft k\u1ebf<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 thi\u1ebft k\u1ebf m\u1ed9t k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u trong \u0111\u00f3 n\u00eau r\u00f5 ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt thu th\u1eadp d\u1eef li\u1ec7u, c\u1ee1 m\u1eabu v\u00e0 m\u1ed1c th\u1eddi gian. K\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u ph\u1ea3i \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u v\u00e0 cung c\u1ea5p d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady v\u00e0 h\u1ee3p l\u1ec7.<\/span><\/p>\n<p><b>B\u01b0\u1edbc 3 Thu th\u1eadp d\u1eef li\u1ec7u<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Trong giai \u0111o\u1ea1n n\u00e0y, d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p ho\u1eb7c th\u1ee9 c\u1ea5p. Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p bao g\u1ed3m vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp t\u1eeb ng\u01b0\u1eddi tr\u1ea3 l\u1eddi th\u00f4ng qua kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">nh\u00f3m t\u1eadp trung<\/a> ho\u1eb7c quan s\u00e1t. Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u hi\u1ec7n c\u00f3 t\u1eeb c\u00e1c ngu\u1ed3n \u0111\u00e3 xu\u1ea5t b\u1ea3n, b\u00e1o c\u00e1o ng\u00e0nh ho\u1eb7c c\u01a1 s\u1edf d\u1eef li\u1ec7u.<\/span><\/p>\n<p><b>B\u01b0\u1edbc 4. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Ph\u00e2n t\u00edch<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sau khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp, n\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f4 h\u00ecnh, xu h\u01b0\u1edbng v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> , ch\u1eb3ng h\u1ea1n nh\u01b0 k\u1ef9 thu\u1eadt th\u1ed1ng k\u00ea, ho\u1eb7c <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch \u0111\u1ecbnh t\u00ednh<\/a> , ch\u1eb3ng h\u1ea1n nh\u01b0 m\u00e3 h\u00f3a theo ch\u1ee7 \u0111\u1ec1 ho\u1eb7c ph\u00e2n t\u00edch n\u1ed9i dung. M\u1ee5c ti\u00eau l\u00e0 r\u00fat ra nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 \u00fd ngh\u0129a t\u1eeb d\u1eef li\u1ec7u c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n<p><b>B\u01b0\u1edbc 5. Th\u00f4ng tin chi ti\u1ebft v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cu\u1ed1i c\u00f9ng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sau khi ph\u00e2n t\u00edch d\u1eef li\u1ec7u, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 di\u1ec5n gi\u1ea3i c\u00e1c ph\u00e1t hi\u1ec7n v\u00e0 r\u00fat ra nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c r\u00fat ra k\u1ebft lu\u1eadn, x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng ch\u00ednh v\u00e0 li\u00ean h\u1ec7 ch\u00fang v\u1edbi c\u00e1c m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u. Nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc s\u1ebd cung c\u1ea5p th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb h\u01b0\u1edbng d\u1eabn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ho\u1eb7c quy\u1ebft \u0111\u1ecbnh kinh doanh.<\/span><\/p>\n<p><b>B\u01b0\u1edbc 6. B\u00e1o c\u00e1o k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u<\/b><\/p>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc cu\u1ed1i c\u00f9ng l\u00e0 tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 ng\u1eafn g\u1ecdn. M\u1ed9t b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb, bao g\u1ed3m b\u1ea3n t\u00f3m t\u1eaft, ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn, ph\u00e1t hi\u1ec7n, hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 \u0111\u1ec1 xu\u1ea5t. B\u00e1o c\u00e1o ph\u1ea3i truy\u1ec1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u t\u1edbi c\u00e1c b\u00ean li\u00ean quan v\u00e0 \u0111\u01b0a ra c\u00e1c khuy\u1ebfn ngh\u1ecb c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc.<\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">V\u00ed d\u1ee5 v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58636 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-1-600x491.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-1-600x491.jpg\" alt=\"V\u00ed d\u1ee5 v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" width=\"600\" height=\"491\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27491%27%20viewBox%3D%270%200%20600%20491%27%3E%3Crect%20width%3D%27600%27%20height%3D%27491%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-1-200x164.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-1-300x245.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-1-400x327.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-1-600x491.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng v\u00ed d\u1ee5 n\u00e0y minh h\u1ecda c\u00e1c \u1ee9ng d\u1ee5ng \u0111a d\u1ea1ng c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng trong c\u00e1c ng\u00e0nh v\u00e0 t\u00ecnh hu\u1ed1ng kh\u00e1c nhau:<\/span><\/p>\n<ul>\n<li><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1ec1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><span style=\"font-weight: 400;\">: M\u1ed9t c\u00f4ng ty ti\u1ebfn h\u00e0nh m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu th\u1eadp <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\">ph\u1ea3n h\u1ed3i t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh<\/a> . Cu\u1ed9c kh\u1ea3o s\u00e1t bao g\u1ed3m c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng chung, kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u v\u00e0 c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n. K\u1ebft qu\u1ea3 gi\u00fap c\u00f4ng ty hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh d\u1eabn \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 n\u00e2ng cao <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-trai-nghiem-khach-hang-la-gi\/\">tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> .<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1ec1 gi\u00e1:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t doanh nghi\u1ec7p \u0111ang xem x\u00e9t gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi v\u00e0 mu\u1ed1n x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 t\u1ed1i \u01b0u. H\u1ecd ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u1ec1 gi\u00e1, bao g\u1ed3m kh\u1ea3o s\u00e1t ho\u1eb7c ph\u00e2n t\u00edch k\u1ebft h\u1ee3p, \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 \u0111\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng chi tr\u1ea3 v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 gi\u00e1 tr\u1ecb. Nghi\u00ean c\u1ee9u n\u00e0y gi\u00fap c\u00f4ng ty thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 c\u1ea1nh tranh ph\u00f9 h\u1ee3p v\u1edbi mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Nghi\u00ean c\u1ee9u xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng: <\/b><span style=\"font-weight: 400;\">M\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng theo d\u00f5i c\u00e1c xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft cho kh\u00e1ch h\u00e0ng. H\u1ecd theo d\u00f5i quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng, \u0111\u1ed9ng l\u1ef1c c\u1ee7a ng\u00e0nh v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p. Ph\u00e2n t\u00edch gi\u00fap doanh nghi\u1ec7p hi\u1ec3u xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i ho\u1eb7c m\u1ed1i \u0111e d\u1ecda m\u1edbi n\u1ed5i v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng su\u1ed1t.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1eed nghi\u1ec7m kh\u00e1i ni\u1ec7m:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t c\u00f4ng ty \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m v\u00e0 mu\u1ed1n \u0111\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng ti\u1ec1m n\u0103ng c\u1ee7a ch\u00fang tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 v\u00e0o ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. H\u1ecd ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1eed nghi\u1ec7m kh\u00e1i ni\u1ec7m, bao g\u1ed3m vi\u1ec7c tr\u00ecnh b\u00e0y c\u00e1c kh\u00e1i ni\u1ec7m cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u00f4ng qua kh\u1ea3o s\u00e1t ho\u1eb7c <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">nh\u00f3m t\u1eadp trung<\/a> . Nghi\u00ean c\u1ee9u gi\u00fap \u0111\u00e1nh gi\u00e1 s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, l\u1ee3i \u00edch nh\u1eadn th\u1ee9c v\u00e0 \u00fd \u0111\u1ecbnh mua h\u00e0ng \u0111\u1ed1i v\u1edbi t\u1eebng kh\u00e1i ni\u1ec7m, cho ph\u00e9p c\u00f4ng ty ch\u1ecdn ra \u00fd t\u01b0\u1edfng h\u1ee9a h\u1eb9n nh\u1ea5t \u0111\u1ec3 theo \u0111u\u1ed5i th\u00eam.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t c\u00f4ng ty mu\u1ed1n \u0111\u00e1nh gi\u00e1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u1ecd ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, bao g\u1ed3m thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, k\u00eanh ph\u00e2n ph\u1ed1i, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc thu \u0111\u01b0\u1ee3c gi\u00fap c\u00f4ng ty so s\u00e1nh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t c\u00f4ng ty \u0111ang l\u00ean k\u1ebf ho\u1ea1ch tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1edbi v\u00e0 mu\u1ed1n \u0111\u00e1nh gi\u00e1 t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u00f3. H\u1ecd ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o, bao g\u1ed3m vi\u1ec7c tr\u00ecnh b\u00e0y c\u00e1c phi\u00ean b\u1ea3n kh\u00e1c nhau c\u1ee7a qu\u1ea3ng c\u00e1o cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1eabu v\u00e0 thu th\u1eadp <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\">ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c kh\u00e1ch h\u00e0ng<\/a> v\u1ec1 kh\u1ea3 n\u0103ng hi\u1ec3u th\u00f4ng \u0111i\u1ec7p, g\u1ee3i nh\u1edb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac. Nghi\u00ean c\u1ee9u gi\u00fap c\u00f4ng ty t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 t\u00e1c \u0111\u1ed9ng v\u00e0 thuy\u1ebft ph\u1ee5c nh\u1ea5t.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Nghi\u00ean c\u1ee9u ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng:<\/b><span style=\"font-weight: 400;\"> M\u1ed9t c\u00f4ng ty mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb cho ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. H\u1ecd ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, bao g\u1ed3m ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ri\u00eang bi\u1ec7t c\u00f3 nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi mua h\u00e0ng kh\u00e1c nhau. Ph\u00e2n t\u00edch ph\u00e2n kh\u00fac gi\u00fap c\u00f4ng ty ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, th\u00f4ng \u0111i\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c cung c\u1ea5p theo m\u1ee5c ti\u00eau cho t\u1eebng ph\u00e2n kh\u00fac.<\/span><\/li>\n<\/ul>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\">Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/b><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n<ul>\n<li aria-level=\"1\"><b>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh t\u00ednh<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-tinh-la-gi\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh t\u00ednh<\/a> t\u1eadp trung v\u00e0o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin kh\u00f4ng chuy\u00ean s\u00e2u v\u1ec1 d\u1eef li\u1ec7u. Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1eadp trung v\u00e0o m\u1ed9t m\u1eabu nh\u1ecf ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c th\u0103m d\u00f2 \u0111\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1. M\u1ee5c ti\u00eau c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ef1a tr\u00ean c\u00e1c c\u00e2u h\u1ecfi v\u00e0 th\u1ea3o lu\u1eadn m\u1edf. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">nh\u00f3m t\u1eadp trung<\/a> , ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp, nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p, v.v. l\u00e0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh t\u00ednh ph\u1ed5 bi\u1ebfn. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-luong-la-gi\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> t\u1eadp trung v\u00e0o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng nhi\u1ec1u d\u1eef li\u1ec7u \u0111\u1ec3 tr\u1ea3 v\u1ec1 d\u1eef li\u1ec7u v\u1eefng ch\u1eafc c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ecbnh l\u01b0\u1ee3ng h\u00e0ng lo\u1ea1t. Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u01b0\u1eddng d\u1ef1a v\u00e0o m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi tr\u1ea3 l\u1eddi tr\u1ea3 l\u1eddi m\u1ed9t b\u1ea3ng c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 logic n\u1ed9i b\u1ed9 h\u01a1n n\u1eefa \u0111\u1ec3 ph\u00e2n nh\u00e1nh c\u00e1c c\u00e2u h\u1ecfi m\u1edbi d\u1ef1a tr\u00ean c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi tr\u01b0\u1edbc \u0111\u00f3. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 v\u1ec1 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-luong-la-gi\/\">ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> l\u00e0 b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t th\u1ef1c t\u1ebf, kh\u1ea3o s\u00e1t ph\u1ea3n h\u1ed3i tr\u1ef1c tuy\u1ebfn, th\u0103m d\u00f2 \u00fd ki\u1ebfn \u200b\u200btr\u00ean Twitter, c\u00e2u h\u1ecfi Net Promoter Score (NPS) sau khi mua s\u1ea3n ph\u1ea9m, bi\u1ec3u m\u1eabu ph\u1ea3n h\u1ed3i v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng (CSAT), v.v. <\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0o n\u0103m 2023<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58637 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-2-600x740.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-2-600x740.jpg\" alt=\"C\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0o n\u0103m 2023\" width=\"600\" height=\"740\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27740%27%20viewBox%3D%270%200%20600%20740%27%3E%3Crect%20width%3D%27600%27%20height%3D%27740%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-2-200x247.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-2-243x300.jpg 243w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-2-400x493.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-2-600x740.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh v\u00e0 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh. B\u1eb1ng c\u00e1ch thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u li\u00ean quan, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n:<\/strong> Tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n. X\u00e1c \u0111\u1ecbnh th\u00f4ng tin c\u1ee5 th\u1ec3 b\u1ea1n c\u1ea7n thu th\u1eadp, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n:<\/strong> X\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac nh\u00e2n kh\u1ea9u h\u1ecdc ho\u1eb7c kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n mu\u1ed1n nghi\u00ean c\u1ee9u. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p nh\u1ea5t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3. Ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ph\u00f9 h\u1ee3p:<\/strong> Ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ph\u00f9 h\u1ee3p nh\u1ea5t d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn bao g\u1ed3m kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">nh\u00f3m t\u1eadp trung<\/a> , quan s\u00e1t, nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>4. X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u:<\/strong> L\u1eadp k\u1ebf ho\u1ea1ch chi ti\u1ebft n\u00eau r\u00f5 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u, m\u1ed1c th\u1eddi gian v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c. \u0110i\u1ec1u n\u00e0y s\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh hi\u1ec7u qu\u1ea3 v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>5. S\u1eed d\u1ee5ng k\u1ebft h\u1ee3p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng:<\/strong> <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/a> , ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u1ecfng v\u1ea5n v\u00e0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">nh\u00f3m t\u1eadp trung<\/a> , cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft v\u00e0 \u00fd ki\u1ebfn \u200b\u200bchuy\u00ean s\u00e2u, trong khi <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> , nh\u01b0 kh\u1ea3o s\u00e1t v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, cung c\u1ea5p d\u1eef li\u1ec7u th\u1ed1ng k\u00ea v\u00e0 s\u1ed1 li\u1ec7u c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. K\u1ebft h\u1ee3p c\u1ea3 hai c\u00e1ch ti\u1ebfp c\u1eadn s\u1ebd mang l\u1ea1i s\u1ef1 hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n v\u1ec1 th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>6. Thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n:<\/strong> Thu th\u1eadp th\u00f4ng tin t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, bao g\u1ed3m d\u1eef li\u1ec7u s\u01a1 c\u1ea5p (\u0111\u01b0\u1ee3c thu th\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau) v\u00e0 d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p (nghi\u00ean c\u1ee9u hi\u1ec7n c\u00f3, b\u00e1o c\u00e1o ng\u00e0nh v\u00e0 d\u1eef li\u1ec7u c\u1ee7a ch\u00ednh ph\u1ee7). C\u00e1ch ti\u1ebfp c\u1eadn \u0111a ngu\u1ed3n n\u00e0y n\u00e2ng cao \u0111\u1ed9 tin c\u1eady v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a k\u1ebft qu\u1ea3 ph\u00e1t hi\u1ec7n c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>7. Duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh to\u00e0n v\u1eb9n c\u1ee7a d\u1eef li\u1ec7u:<\/strong> \u0110\u1ea3m b\u1ea3o d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp l\u00e0 ch\u00ednh x\u00e1c, \u0111\u00e1ng tin c\u1eady v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng thang \u0111o l\u01b0\u1eddng ti\u00eau chu\u1ea9n v\u00e0 k\u1ef9 thu\u1eadt kh\u1ea3o s\u00e1t \u0111\u1ec3 duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>8. Ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch th\u1ed1ng k\u00ea th\u00edch h\u1ee3p \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp. T\u00ecm ki\u1ebfm c\u00e1c m\u00f4 h\u00ecnh, xu h\u01b0\u1edbng v\u00e0 m\u1ed1i t\u01b0\u01a1ng quan c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>9. \u0110\u1ec3 m\u1eaft \u0111\u1ebfn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/strong> Ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch c\u1ea1nh tranh \u0111\u1ec3 hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c, \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu v\u00e0 \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a \u0111\u1ed1i th\u1ee7. Th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>10. Gi\u1eef \u0111\u1ea1o \u0111\u1ee9c v\u00e0 duy tr\u00ec quy\u1ec1n ri\u00eang t\u01b0:<\/strong> Tu\u00e2n th\u1ee7 c\u00e1c nguy\u00ean t\u1eafc \u0111\u1ea1o \u0111\u1ee9c v\u00e0 b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi tham gia c\u0169ng nh\u01b0 d\u1eef li\u1ec7u c\u1ee7a h\u1ecd. C\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng \u00fd v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh b\u1ea3o m\u1eadt trong su\u1ed1t qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>11. Truy\u1ec1n \u0111\u1ea1t v\u00e0 h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean c\u00e1c ph\u00e1t hi\u1ec7n:<\/strong> Tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 ng\u1eafn g\u1ecdn. Chuy\u1ec3n nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc th\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>12. Theo d\u00f5i th\u1ecb tr\u01b0\u1eddng li\u00ean t\u1ee5c:<\/strong> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c. Theo d\u00f5i c\u00e1c xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh, s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i m\u1edbi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch l\u00e0m theo nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng v\u00e0 h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng.<\/span><\/p>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-truc-tuyen\/\">Nh\u00f3m t\u1eadp trung tr\u1ef1c tuy\u1ebfn l\u00e0 g\u00ec?<\/a><\/b><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":74,"featured_media":82888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4618],"class_list":["post-82887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-nick-jain-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, lo\u1ea1i, quy tr\u00ecnh, v\u00ed d\u1ee5 v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t - IdeaScale<\/title>\n<meta name=\"description\" content=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 vi\u1ec7c thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng v\u1ec1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng, ng\u00e0nh ho\u1eb7c ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee5 th\u1ec3. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, lo\u1ea1i h\u00ecnh, quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1edbi c\u00e1c v\u00ed d\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, lo\u1ea1i, quy tr\u00ecnh, v\u00ed d\u1ee5 v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t - IdeaScale\" \/>\n<meta property=\"og:description\" content=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 vi\u1ec7c thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng v\u1ec1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng, ng\u00e0nh ho\u1eb7c ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee5 th\u1ec3. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, lo\u1ea1i h\u00ecnh, quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1edbi c\u00e1c v\u00ed d\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"IdeaScale\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideascale\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-22T01:28:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-20T09:04:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"576\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"raj roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ideascale\" \/>\n<meta name=\"twitter:site\" content=\"@ideascale\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"raj roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"30 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\"},\"author\":{\"name\":\"raj roy\",\"@id\":\"http:\/\/ideascale.com\/vi\/#\/schema\/person\/fc725f4d6f84362a5cdca67b955f020c\"},\"headline\":\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, lo\u1ea1i, quy tr\u00ecnh, v\u00ed d\u1ee5 v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t\",\"datePublished\":\"2023-06-22T01:28:30+00:00\",\"dateModified\":\"2024-06-20T09:04:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\"},\"wordCount\":5964,\"publisher\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-cover.jpg\",\"articleSection\":[\"viblog\"],\"inLanguage\":\"vi-VN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\",\"url\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\",\"name\":\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, lo\u1ea1i, quy tr\u00ecnh, v\u00ed d\u1ee5 v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t - IdeaScale\",\"isPartOf\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/market-research-cover.jpg\",\"datePublished\":\"2023-06-22T01:28:30+00:00\",\"dateModified\":\"2024-06-20T09:04:47+00:00\",\"description\":\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 vi\u1ec7c thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng v\u1ec1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng, ng\u00e0nh ho\u1eb7c ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee5 th\u1ec3. 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