{"id":82881,"date":"2023-06-26T12:08:23","date_gmt":"2023-06-26T16:08:23","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/nghien-cuu-khach-hang-la-gi\/"},"modified":"2024-06-20T03:07:40","modified_gmt":"2024-06-20T07:07:40","slug":"nghien-cuu-khach-hang-la-gi","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-khach-hang-la-gi\/","title":{"rendered":"Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, lo\u1ea1i, v\u00ed d\u1ee5 v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin c\u00f3 h\u1ec7 th\u1ed1ng v\u1ec1 kh\u00e1ch h\u00e0ng, h\u00e0nh vi, nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. N\u00f3 bao g\u1ed3m c\u00e1c nghi\u00ean c\u1ee9u <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-tinh-la-gi\/\">\u0111\u1ecbnh t\u00ednh<\/a> v\u00e0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-luong-la-gi\/\">\u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> \u0111\u1ec3 hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau nh\u1eb1m \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1eb1m \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i v\u1ec1 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-trai-nghiem-khach-hang-la-gi\/\">tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> v\u00e0 nhu c\u1ea7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng nh\u1eb1m m\u1ee5c \u0111\u00edch cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, bao g\u1ed3m \u0111\u1ed9ng l\u1ef1c, h\u00e0nh vi mua h\u00e0ng, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 c\u00e1c \u0111i\u1ec3m kh\u00f3 kh\u0103n c\u1ee7a h\u1ecd. N\u00f3 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng, cho ph\u00e9p h\u1ecd \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><strong><b>C\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng th\u01b0\u1eddng bao g\u1ed3m:<\/b><\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>M\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u:<\/strong> X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a nghi\u00ean c\u1ee9u l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u1eefng th\u00f4ng tin c\u1ee5 th\u1ec3 ho\u1eb7c nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc m\u00e0 t\u1ed5 ch\u1ee9c mu\u1ed1n thu th\u1eadp t\u1eeb nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng. M\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp ph\u00f9 h\u1ee3p v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a t\u1ed5 ch\u1ee9c.<\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>\u0110\u1ecbnh ngh\u0129a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau:<\/strong> X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng ho\u1eb7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 nghi\u00ean c\u1ee9u s\u1ebd t\u1eadp trung v\u00e0o. \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ph\u1ea3i \u0111\u1ea1i di\u1ec7n cho c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a t\u1ed5 ch\u1ee9c ho\u1eb7c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u:<\/strong> Vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p v\u00e0 k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u ph\u00f9 h\u1ee3p l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u li\u00ean quan. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p quan s\u00e1t <a href=\"https:\/\/ideascale.com\/vi\/viblog\/quan-sat-dinh-luong-la-gi\/\">\u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> v\u00e0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/quan-sat-dinh-tinh-la-gi\/\">\u0111\u1ecbnh t\u00ednh<\/a> nh\u01b0 kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">nh\u00f3m t\u1eadp trung<\/a> ho\u1eb7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c ch\u1ecdn ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u v\u00e0 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 r\u1ed9ng r\u00e3i nh\u01b0 mong mu\u1ed1n.<\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Thu th\u1eadp d\u1eef li\u1ec7u:<\/strong> Ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng thu th\u1eadp d\u1eef li\u1ec7u l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ecdn \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c ph\u00e2n ph\u1ed1i c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n ho\u1eb7c <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">nh\u00f3m t\u1eadp trung<\/a> , quan s\u00e1t h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c ph\u00e2n t\u00edch c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u hi\u1ec7n c\u00f3. K\u1ef9 thu\u1eadt thu th\u1eadp d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u00f4ng tin \u0111\u01b0\u1ee3c thu th\u1eadp.<\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> Sau khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp, n\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ec3 r\u00fat ra nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 \u00fd ngh\u0129a. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u bao g\u1ed3m vi\u1ec7c t\u1ed5 ch\u1ee9c, ph\u00e2n lo\u1ea1i v\u00e0 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt th\u1ed1ng k\u00ea, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1ed1ng k\u00ea m\u00f4 t\u1ea3 ho\u1eb7c ph\u00e2n t\u00edch h\u1ed3i quy v\u00e0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/a> li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f4 h\u00ecnh, ch\u1ee7 \u0111\u1ec1 v\u00e0 xu h\u01b0\u1edbng trong d\u1eef li\u1ec7u. M\u1ee5c ti\u00eau l\u00e0 r\u00fat ra nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Nh\u1eefng ph\u00e1t hi\u1ec7n v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc:<\/strong> Truy\u1ec1n \u0111\u1ea1t nh\u1eefng ph\u00e1t hi\u1ec7n v\u00e0 hi\u1ec3u bi\u1ebft nghi\u00ean c\u1ee9u l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u00f3m t\u1eaft v\u00e0 tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u. C\u00e1c ph\u00e1t hi\u1ec7n s\u1ebd gi\u1ea3i quy\u1ebft c\u00e1c m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u v\u00e0 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 h\u00e0nh vi, s\u1edf th\u00edch, nhu c\u1ea7u ho\u1eb7c \u0111i\u1ec3m kh\u00f3 kh\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00ecnh \u1ea3nh tr\u1ef1c quan, b\u00e1o c\u00e1o, b\u1ea3n tr\u00ecnh b\u00e0y ho\u1eb7c b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Khuy\u1ebfn ngh\u1ecb:<\/strong> D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u, c\u00e1c khuy\u1ebfn ngh\u1ecb \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 h\u00e0nh \u0111\u1ed9ng kinh doanh. C\u00e1c khuy\u1ebfn ngh\u1ecb ph\u1ea3i th\u1ef1c t\u1ebf, c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c. Ch\u00fang c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ho\u1eb7c b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c li\u00ean quan n\u00e0o kh\u00e1c.<\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>L\u1eb7p l\u1ea1i v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c:<\/strong> Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. C\u00e1c t\u1ed5 ch\u1ee9c n\u00ean li\u00ean t\u1ee5c thu th\u1eadp <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\">ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> v\u00e0 c\u1eadp nh\u1eadt s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a h\u1ecd v\u1ec1 nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc thu \u0111\u01b0\u1ee3c t\u1eeb nghi\u00ean c\u1ee9u n\u00ean \u0111\u01b0\u1ee3c th\u01b0\u1eddng xuy\u00ean \u0111\u01b0a v\u00e0o chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c ti\u1ec5n kinh doanh. C\u00e1ch ti\u1ebfp c\u1eadn l\u1eb7p \u0111i l\u1eb7p l\u1ea1i n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ed5 ch\u1ee9c v\u1eabn \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">C\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58644 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-1-600x491.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-1-600x491.jpg\" alt=\"C\u00e1c lo\u1ea1i nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng\" width=\"600\" height=\"491\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27491%27%20viewBox%3D%270%200%20600%20491%27%3E%3Crect%20width%3D%27600%27%20height%3D%27491%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-1-200x164.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-1-300x245.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-1-400x327.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-1-600x491.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 nhi\u1ec1u lo\u1ea1i nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng kh\u00e1c nhau m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-trai-nghiem-khach-hang-la-gi\/\">tr\u1ea3i nghi\u1ec7m, h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> . M\u1ed9t s\u1ed1 lo\u1ea1i nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Nghi\u00ean c\u1ee9u s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eadp trung v\u00e0o vi\u1ec7c \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3. N\u00f3 th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t ho\u1eb7c bi\u1ec3u m\u1eabu ph\u1ea3n h\u1ed3i \u0111\u1ec3 thu th\u1eadp \u00fd ki\u1ebfn \u200b\u200bv\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. Nghi\u00ean c\u1ee9u s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n, \u0111\u00e1nh gi\u00e1 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 theo d\u00f5i nh\u1eefng thay \u0111\u1ed5i v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng theo th\u1eddi gian.<\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Nghi\u00ean c\u1ee9u nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lo\u1ea1i nghi\u00ean c\u1ee9u n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch kh\u00e1m ph\u00e1 nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao \u0111i\u1ec1u g\u00ec, \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 nh\u1eefng t\u00ednh n\u0103ng ho\u1eb7c thu\u1ed9c t\u00ednh n\u00e0o h\u1ecd mong mu\u1ed1n \u1edf s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Nghi\u00ean c\u1ee9u nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 bao g\u1ed3m kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">nh\u00f3m t\u1eadp trung<\/a> ho\u1eb7c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u d\u00e2n t\u1ed9c h\u1ecdc.<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Nghi\u00ean c\u1ee9u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CX)<\/strong><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-trai-nghiem-khach-hang-la-gi\/\">Nghi\u00ean c\u1ee9u CX<\/a> t\u1eadp trung v\u00e0o vi\u1ec7c t\u00ecm hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m, trang web ho\u1eb7c d\u1ecbch v\u1ee5. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c quan s\u00e1t v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi, th\u00e1i \u0111\u1ed9 v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng, \u0111i\u1ec3m y\u1ebfu v\u00e0 c\u01a1 h\u1ed9i c\u1ea3i ti\u1ebfn. Nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc thu \u0111\u01b0\u1ee3c t\u1eeb nghi\u00ean c\u1ee9u CX gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c n\u00e2ng cao <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-trai-nghiem-khach-hang-la-gi\/\">tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> v\u00e0 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng.<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Nghi\u00ean c\u1ee9u nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m m\u1ee5c \u0111\u00edch t\u00ecm hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 danh ti\u1ebfng c\u1ee7a n\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\">ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> v\u1ec1 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Nghi\u00ean c\u1ee9u nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t \u0111\u1ec3 n\u00e2ng cao \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Nghi\u00ean c\u1ee9u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/strong><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng bao g\u1ed3m vi\u1ec7c ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac ri\u00eang bi\u1ec7t d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, h\u00e0nh vi ho\u1eb7c nhu c\u1ea7u chung. N\u00f3 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c hi\u1ec3u \u0111\u01b0\u1ee3c c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd cho ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. Nghi\u00ean c\u1ee9u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn ph\u00e2n t\u00edch d\u1eef li\u1ec7u, kh\u1ea3o s\u00e1t ho\u1eb7c k\u1ef9 thu\u1eadt ph\u00e2n c\u1ee5m \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 \u00fd ngh\u0129a.<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Nghi\u00ean c\u1ee9u c\u1ea1nh tranh<\/strong><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u c\u1ea1nh tranh t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c, s\u1ea3n ph\u1ea9m v\u00e0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-trai-nghiem-khach-hang-la-gi\/\">tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a> c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. N\u00f3 nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t. Nghi\u00ean c\u1ee9u c\u1ea1nh tranh bao g\u1ed3m vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c trang web c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ti\u1ebfn h\u00e0nh mua s\u1eafm b\u00ed \u1ea9n, gi\u00e1m s\u00e1t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 thu th\u1eadp th\u00f4ng tin t\u00ecnh b\u00e1o th\u00f4ng qua c\u00e1c b\u00e1o c\u00e1o ng\u00e0nh ho\u1eb7c nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p.<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>L\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">L\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng bao g\u1ed3m vi\u1ec7c tr\u1ef1c quan h\u00f3a v\u00e0 hi\u1ec3u r\u00f5 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-trai-nghiem-khach-hang-la-gi\/\">tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i tr\u00ean nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u00e0 t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau v\u1edbi m\u1ed9t c\u00f4ng ty. N\u00f3 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m y\u1ebfu, l\u1ed7 h\u1ed5ng v\u00e0 c\u01a1 h\u1ed9i c\u1ea3i ti\u1ebfn \u1edf t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. L\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ph\u00e2n t\u00edch d\u1eef li\u1ec7u, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\">ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> v\u00e0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/a> .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 c\u00e1c lo\u1ea1i h\u00ecnh t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh. Vi\u1ec7c l\u1ef1a ch\u1ecdn lo\u1ea1i h\u00ecnh nghi\u00ean c\u1ee9u ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3, t\u00ednh ch\u1ea5t c\u1ee7a ng\u00e0nh ho\u1eb7c th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t.<\/span><\/p>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\">Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">C\u00e1ch ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng: 10 b\u01b0\u1edbc ch\u00ednh<\/h2>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng bao g\u1ed3m m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng \u0111\u1ec3 thu th\u1eadp nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc ch\u00ednh \u0111\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u:<\/strong> X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. X\u00e1c \u0111\u1ecbnh nh\u1eefng th\u00f4ng tin ho\u1eb7c hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc n\u00e0o b\u1ea1n mu\u1ed1n thu th\u1eadp v\u00e0 c\u00e1ch b\u1ea1n d\u1ef1 \u0111\u1ecbnh s\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u. \u0110i\u1ec1u n\u00e0y s\u1ebd h\u01b0\u1edbng d\u1eabn to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 v\u1eabn t\u1eadp trung v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>2. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau:<\/strong> X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ho\u1eb7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n mu\u1ed1n nghi\u00ean c\u1ee9u. Xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, v\u1ecb tr\u00ed, h\u00e0nh vi ho\u1eb7c b\u1ea5t k\u1ef3 ti\u00eau ch\u00ed li\u00ean quan n\u00e0o kh\u00e1c. \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ph\u1ea3i \u0111\u1ea1i di\u1ec7n cho c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ho\u1eb7c th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n mu\u1ed1n hi\u1ec3u.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>3. Ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u:<\/strong> Ch\u1ecdn c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u00edch h\u1ee3p (ch\u1eb3ng h\u1ea1n nh\u01b0 nghi\u00ean c\u1ee9u <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">\u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> , <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">\u0111\u1ecbnh t\u00ednh<\/a> ) v\u00e0 c\u00e1c k\u1ef9 thu\u1eadt s\u1ebd gi\u00fap b\u1ea1n thu th\u1eadp th\u00f4ng tin mong mu\u1ed1n t\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">nh\u00f3m t\u1eadp trung<\/a> , nghi\u00ean c\u1ee9u quan s\u00e1t (ch\u1eb3ng h\u1ea1n nh\u01b0 quan s\u00e1t <a href=\"https:\/\/ideascale.com\/vi\/viblog\/quan-sat-dinh-luong-la-gi\/\">\u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> v\u00e0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/quan-sat-dinh-tinh-la-gi\/\">\u0111\u1ecbnh t\u00ednh<\/a> ), ph\u00e2n t\u00edch d\u1eef li\u1ec7u ho\u1eb7c k\u1ebft h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y. Xem x\u00e9t nh\u1eefng \u01b0u \u0111i\u1ec3m, h\u1ea1n ch\u1ebf v\u00e0 y\u00eau c\u1ea7u v\u1ec1 ngu\u1ed3n l\u1ef1c c\u1ee7a t\u1eebng ph\u01b0\u01a1ng ph\u00e1p.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>4. Ph\u00e1t tri\u1ec3n C\u00f4ng c\u1ee5 Nghi\u00ean c\u1ee9u:<\/strong> Thi\u1ebft k\u1ebf c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t, h\u01b0\u1edbng d\u1eabn ph\u1ecfng v\u1ea5n ho\u1eb7c quy tr\u00ecnh th\u1ea3o lu\u1eadn, d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n. \u0110\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn v\u00e0 c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft. S\u1eed d\u1ee5ng thang \u0111o ho\u1eb7c c\u00e2u h\u1ecfi \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c th\u1ef1c khi c\u00f3 s\u1eb5n v\u00e0 th\u1eed nghi\u1ec7m th\u1eed nghi\u1ec7m c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 ho\u1eb7c l\u0129nh v\u1ef1c n\u00e0o c\u1ea7n c\u1ea3i thi\u1ec7n.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>5. Tuy\u1ec3n d\u1ee5ng ng\u01b0\u1eddi tham gia:<\/strong> Tuy\u1ec3n d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi tham gia ph\u00f9 h\u1ee3p v\u1edbi ti\u00eau ch\u00ed \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 s\u1eb5n s\u00e0ng tham gia nghi\u00ean c\u1ee9u. T\u00f9y thu\u1ed9c v\u00e0o ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ecdn, vi\u1ec7c tuy\u1ec3n d\u1ee5ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau nh\u01b0 b\u1ea3ng tr\u1ef1c tuy\u1ebfn, c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ho\u1eb7c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau. Truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng m\u1ee5c \u0111\u00edch v\u00e0 l\u1ee3i \u00edch c\u1ee7a nghi\u00ean c\u1ee9u \u0111\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 tham gia.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>6. Ti\u1ebfn h\u00e0nh thu th\u1eadp d\u1eef li\u1ec7u:<\/strong> Th\u1ef1c hi\u1ec7n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ecdn \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nh\u1eefng ng\u01b0\u1eddi tham gia. Qu\u1ea3n l\u00fd kh\u1ea3o s\u00e1t, ti\u1ebfn h\u00e0nh ph\u1ecfng v\u1ea5n ho\u1eb7c <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">nh\u00f3m t\u1eadp trung<\/a> , quan s\u00e1t h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c ph\u00e2n t\u00edch c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u hi\u1ec7n c\u00f3. \u0110\u1ea3m b\u1ea3o r\u1eb1ng quy tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u tu\u00e2n theo c\u00e1c nguy\u00ean t\u1eafc \u0111\u1ea1o \u0111\u1ee9c, t\u00f4n tr\u1ecdng quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 duy tr\u00ec t\u00ednh b\u1ea3o m\u1eadt d\u1eef li\u1ec7u.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>7. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/strong> Sau khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp, h\u00e3y ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u1ec3 r\u00fat ra nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 \u00fd ngh\u0129a. S\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p d\u1ef1a tr\u00ean t\u00ednh ch\u1ea5t c\u1ee7a d\u1eef li\u1ec7u v\u00e0 m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">nghi\u00ean c\u1ee9u<\/a> v\u00e0 ph\u00e2n t\u00edch \u0111\u1ecbnh l\u01b0\u1ee3ng b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p th\u1ed1ng k\u00ea, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">nghi\u00ean c\u1ee9u<\/a> v\u00e0 ph\u00e2n t\u00edch \u0111\u1ecbnh t\u00ednh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u00e3 h\u00f3a theo ch\u1ee7 \u0111\u1ec1 ho\u1eb7c ph\u00e2n t\u00edch n\u1ed9i dung ho\u1eb7c k\u1ebft h\u1ee3p c\u1ea3 hai. \u0110\u1ea3m b\u1ea3o r\u1eb1ng vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u nghi\u00eam ng\u1eb7t, c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>8. Gi\u1ea3i th\u00edch c\u00e1c k\u1ebft qu\u1ea3:<\/strong> Gi\u1ea3i th\u00edch c\u00e1c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi, s\u1edf th\u00edch, nhu c\u1ea7u ho\u1eb7c nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. Ph\u00e2n t\u00edch c\u00e1c m\u00f4 h\u00ecnh, xu h\u01b0\u1edbng v\u00e0 m\u1ed1i quan h\u1ec7 trong d\u1eef li\u1ec7u v\u00e0 li\u00ean h\u1ec7 ch\u00fang v\u1edbi m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n. T\u00ecm ki\u1ebfm c\u00e1c ch\u1ee7 \u0111\u1ec1 ch\u00ednh, c\u00e1c ngo\u1ea1i l\u1ec7 ho\u1eb7c nh\u1eefng ph\u00e1t hi\u1ec7n quan tr\u1ecdng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>9. Truy\u1ec1n \u0111\u1ea1t k\u1ebft qu\u1ea3:<\/strong> Tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 ng\u1eafn g\u1ecdn. Chu\u1ea9n b\u1ecb c\u00e1c b\u00e1o c\u00e1o, b\u1ea3n tr\u00ecnh b\u00e0y ho\u1eb7c h\u00ecnh \u1ea3nh tr\u1ef1c quan \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t hi\u1ec3u bi\u1ebft m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 cho c\u00e1c b\u00ean li\u00ean quan. \u0110i\u1ec1u ch\u1ec9nh h\u00ecnh th\u1ee9c giao ti\u1ebfp ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ph\u00e1t hi\u1ec7n c\u00f3 th\u1ec3 d\u1ec5 hi\u1ec3u v\u00e0 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>10. \u00c1p d\u1ee5ng th\u00f4ng tin chi ti\u1ebft:<\/strong> \u00c1p d\u1ee5ng th\u00f4ng tin chi ti\u1ebft thu \u0111\u01b0\u1ee3c t\u1eeb nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng nh\u1eefng ph\u00e1t hi\u1ec7n n\u00e0y \u0111\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, c\u1ea3i ti\u1ebfn chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, c\u1ea3i thi\u1ec7n <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-trai-nghiem-khach-hang-la-gi\/\">tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> ho\u1eb7c gi\u1ea3i quy\u1ebft c\u00e1c \u0111i\u1ec3m y\u1ebfu c\u1ee5 th\u1ec3. Th\u01b0\u1eddng xuy\u00ean xem l\u1ea1i c\u00e1c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u v\u00e0 k\u1ebft h\u1ee3p ch\u00fang v\u00e0o th\u1ef1c ti\u1ec5n kinh doanh hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y nh\u1edb r\u1eb1ng nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. Khi b\u1ea1n tri\u1ec3n khai nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc thu \u0111\u01b0\u1ee3c, h\u00e3y theo d\u00f5i k\u1ebft qu\u1ea3 v\u00e0 c\u00e2n nh\u1eafc ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u ti\u1ebfp theo \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng v\u00e0 thu th\u1eadp th\u00eam nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc. Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c lu\u00f4n c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng, cho ph\u00e9p h\u1ecd duy tr\u00ec t\u00ednh c\u1ea1nh tranh v\u00e0 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m.<\/span><\/p>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-luong-la-gi\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">V\u00ed d\u1ee5 v\u1ec1 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/h2>\n<p><span style=\"font-weight: 400;\">\u200b\u200bD\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u1ecfi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Y\u1ebfu t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u1ea7n \u0111\u1ea7u ti\u00ean b\u1ea1n bi\u1ebft \u0111\u1ebfn c\u00f4ng ty ch\u00fang t\u00f4i nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n th\u1ea5y t\u00ednh n\u0103ng ho\u1eb7c kh\u00eda c\u1ea1nh c\u1ee5 th\u1ec3 n\u00e0o c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n mu\u1ed1n th\u1ea5y nh\u1eefng c\u1ea3i ti\u1ebfn ho\u1eb7c c\u1ea3i ti\u1ebfn n\u00e0o trong s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i cho ng\u01b0\u1eddi kh\u00e1c nh\u01b0 th\u1ebf n\u00e0o? T\u1ea1i sao?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n g\u1eb7p tr\u1edf ng\u1ea1i, th\u00e1ch th\u1ee9c g\u00ec khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang ta so s\u00e1nh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n h\u00e0i l\u00f2ng \u0111\u1ebfn m\u1ee9c n\u00e0o v\u1edbi m\u1ee9c \u0111\u1ed9 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u1ef3 v\u1ecdng c\u1ee7a b\u1ea1n v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 gi\u00e1 tr\u1ecb li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i l\u00e0 g\u00ec?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng v\u00e0 cho m\u1ee5c \u0111\u00edch g\u00ec?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng, h\u00e0nh vi mua h\u00e0ng v\u00e0 c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh c\u00e1c c\u00e2u h\u1ecfi cho ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 \u0111ang \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin ph\u00f9 h\u1ee3p nh\u1ea5t.<\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Top 10 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u1ec3 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58645 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-2-600x422.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-2-600x422.jpg\" alt=\"C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng\" width=\"600\" height=\"422\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27422%27%20viewBox%3D%270%200%20600%20422%27%3E%3Crect%20width%3D%27600%27%20height%3D%27422%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-2-200x141.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-2-300x211.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-2-400x281.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-2-600x422.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i tu\u00e2n theo c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00f4ng tin chi ti\u1ebft ch\u00ednh x\u00e1c v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>1. X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. B\u1ea1n mu\u1ed1n h\u1ecdc ho\u1eb7c \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec th\u00f4ng qua nghi\u00ean c\u1ee9u? \u0110i\u1ec1u n\u00e0y s\u1ebd h\u01b0\u1edbng d\u1eabn c\u00e1ch ti\u1ebfp c\u1eadn nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n v\u00e0 gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0o c\u00e1c c\u00e2u h\u1ecfi v\u00e0 l\u0129nh v\u1ef1c \u0111i\u1ec1u tra ph\u00f9 h\u1ee3p nh\u1ea5t.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>2. S\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vi\u1ec7c k\u1ebft h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">\u0111\u1ecbnh t\u00ednh<\/a> v\u00e0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">\u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> c\u00f3 th\u1ec3 mang l\u1ea1i s\u1ef1 hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh t\u00ednh<\/a> , ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u1ecfng v\u1ea5n ho\u1eb7c nh\u00f3m t\u1eadp trung, cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 cho ph\u00e9p b\u1ea1n kh\u00e1m ph\u00e1 \u0111\u1ed9ng c\u01a1 v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> , nh\u01b0 kh\u1ea3o s\u00e1t ho\u1eb7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u, cung c\u1ea5p d\u1eef li\u1ec7u th\u1ed1ng k\u00ea v\u00e0 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f4 h\u00ecnh v\u00e0 xu h\u01b0\u1edbng.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>3. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ch\u1ecdn \u0111\u00fang ng\u01b0\u1eddi tham gia cho nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\">ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> th\u1ec3 hi\u1ec7n ch\u00ednh x\u00e1c c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>4. T\u1ea1o c\u00e2u h\u1ecfi kh\u00e1ch quan v\u00e0 trung l\u1eadp<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0110\u1eb7t c\u00e2u h\u1ecfi r\u00f5 r\u00e0ng, kh\u00f4ng thi\u00ean v\u1ecb v\u00e0 trung l\u1eadp \u0111\u1ec3 tr\u00e1nh d\u1eabn d\u1eaft ho\u1eb7c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a ng\u01b0\u1eddi tham gia. S\u1eed d\u1ee5ng c\u00e1c c\u00e2u h\u1ecfi m\u1edf \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi tham gia cung c\u1ea5p ph\u1ea3n h\u1ed3i chi ti\u1ebft v\u00e0 trung th\u1ef1c.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>5. S\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kh\u00e1m ph\u00e1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1c nhau \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng. Ch\u00fang c\u00f3 th\u1ec3 bao g\u1ed3m kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">nh\u00f3m t\u1eadp trung<\/a> , l\u1eafng nghe tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ph\u00e2n t\u00edch trang web, bi\u1ec3u m\u1eabu <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\">ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> ho\u1eb7c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn. Vi\u1ec7c s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p (ch\u1eb3ng h\u1ea1n nh\u01b0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> , <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/a> , v.v.) c\u00f3 th\u1ec3 mang l\u1ea1i c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 \u00fd ki\u1ebfn \u200b\u200bv\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>6. T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u1edf c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1c nhau<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c giai \u0111o\u1ea1n tr\u01b0\u1edbc mua, mua v\u00e0 sau mua. Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1ea1i c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1c nhau \u0111\u1ec3 hi\u1ec3u to\u00e0n b\u1ed9 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-trai-nghiem-khach-hang-la-gi\/\">tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>7. Duy tr\u00ec t\u00ednh b\u1ea3o m\u1eadt v\u00e0 \u1ea9n danh<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0110\u1ea3m b\u1ea3o v\u1edbi ng\u01b0\u1eddi tham gia r\u1eb1ng c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c gi\u1eef b\u00ed m\u1eadt v\u00e0 \u1ea9n danh. \u0110i\u1ec1u n\u00e0y khuy\u1ebfn kh\u00edch ph\u1ea3n h\u1ed3i trung th\u1ef1c v\u00e0 kh\u00f4ng thi\u00ean v\u1ecb. T\u00f4n tr\u1ecdng c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 nguy\u00ean t\u1eafc b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u khi thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>8. Ph\u00e2n t\u00edch v\u00e0 di\u1ec5n gi\u1ea3i d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u1ed9t khi b\u1ea1n \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u, h\u00e3y ph\u00e2n t\u00edch n\u00f3 m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng. T\u00ecm ki\u1ebfm c\u00e1c m\u00f4 h\u00ecnh, xu h\u01b0\u1edbng v\u00e0 ch\u1ee7 \u0111\u1ec1 chung. X\u00e1c \u0111\u1ecbnh nh\u1eefng hi\u1ec3u bi\u1ebft quan tr\u1ecdng v\u00e0 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n. H\u00e3y c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u \u0111\u1ec3 tr\u00ecnh b\u00e0y c\u00e1c ph\u00e1t hi\u1ec7n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 ng\u1eafn g\u1ecdn.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>9. Li\u00ean t\u1ee5c l\u1eb7p l\u1ea1i v\u00e0 c\u1ea3i ti\u1ebfn<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng n\u00ean l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c. Th\u01b0\u1eddng xuy\u00ean xem l\u1ea1i c\u00e1c m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n v\u00e0 c\u1eadp nh\u1eadt c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n \u0111\u1ec3 ph\u1ea3n \u00e1nh nh\u1eefng nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch \u0111ang thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng. Li\u00ean t\u1ee5c thu th\u1eadp <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\">ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> v\u00e0 c\u1ea3i ti\u1ebfn d\u1ef1a tr\u00ean hi\u1ec3u bi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>10. Truy\u1ec1n \u0111\u1ea1t nh\u1eefng ph\u00e1t hi\u1ec7n v\u00e0 h\u00e0nh \u0111\u1ed9ng<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chia s\u1ebb k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c b\u00ean li\u00ean quan trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n. Truy\u1ec1n \u0111\u1ea1t nh\u1eefng ph\u00e1t hi\u1ec7n, hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 \u0111\u1ec1 xu\u1ea5t ch\u00ednh. S\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bh\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch l\u00e0m theo nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n c\u0169ng nh\u01b0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":74,"featured_media":82882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4618],"class_list":["post-82881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-nick-jain-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, lo\u1ea1i, v\u00ed d\u1ee5 v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t - IdeaScale<\/title>\n<meta name=\"description\" content=\"Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin c\u00f3 h\u1ec7 th\u1ed1ng v\u1ec1 kh\u00e1ch h\u00e0ng, h\u00e0nh vi, nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c lo\u1ea1i, v\u00ed d\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-khach-hang-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, lo\u1ea1i, v\u00ed d\u1ee5 v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t - IdeaScale\" \/>\n<meta property=\"og:description\" content=\"Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin c\u00f3 h\u1ec7 th\u1ed1ng v\u1ec1 kh\u00e1ch h\u00e0ng, h\u00e0nh vi, nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c lo\u1ea1i, v\u00ed d\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-khach-hang-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"IdeaScale\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideascale\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-26T16:08:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-20T07:07:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"576\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"raj roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ideascale\" \/>\n<meta name=\"twitter:site\" content=\"@ideascale\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"raj roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"35 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-khach-hang-la-gi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-khach-hang-la-gi\/\"},\"author\":{\"name\":\"raj roy\",\"@id\":\"http:\/\/ideascale.com\/vi\/#\/schema\/person\/fc725f4d6f84362a5cdca67b955f020c\"},\"headline\":\"Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, lo\u1ea1i, v\u00ed d\u1ee5 v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t\",\"datePublished\":\"2023-06-26T16:08:23+00:00\",\"dateModified\":\"2024-06-20T07:07:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-khach-hang-la-gi\/\"},\"wordCount\":7048,\"publisher\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-khach-hang-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-cover.jpg\",\"articleSection\":[\"viblog\"],\"inLanguage\":\"vi-VN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-khach-hang-la-gi\/\",\"url\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-khach-hang-la-gi\/\",\"name\":\"Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, lo\u1ea1i, v\u00ed d\u1ee5 v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t - IdeaScale\",\"isPartOf\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-khach-hang-la-gi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-khach-hang-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/customer-research-cover.jpg\",\"datePublished\":\"2023-06-26T16:08:23+00:00\",\"dateModified\":\"2024-06-20T07:07:40+00:00\",\"description\":\"Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin c\u00f3 h\u1ec7 th\u1ed1ng v\u1ec1 kh\u00e1ch h\u00e0ng, h\u00e0nh vi, nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. 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