{"id":82832,"date":"2023-09-08T02:24:53","date_gmt":"2023-09-08T06:24:53","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/nghien-cuu-thi-truong-b2b-la-gi\/"},"modified":"2024-06-20T04:52:28","modified_gmt":"2024-06-20T08:52:28","slug":"nghien-cuu-thi-truong-b2b-la-gi","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-b2b-la-gi\/","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p, v\u00ed d\u1ee5 v\u00e0 c\u00e2u h\u1ecfi"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_B2B_Market_Research\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B l\u00e0 g\u00ec?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Top_13_B2B_Market_Research_Methods\">13 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B h\u00e0ng \u0111\u1ea7u<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_B2B_Market_Research_Example\">V\u00ed d\u1ee5 v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Top_9_Questions_of_B2B_Market_Research\">9 c\u00e2u h\u1ecfi h\u00e0ng \u0111\u1ea7u v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_B2B_Market_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B, vi\u1ebft t\u1eaft c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 di\u1ec5n gi\u1ea3i d\u1eef li\u1ec7u c\u0169ng nh\u01b0 th\u00f4ng tin v\u1ec1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ho\u1eb7c ng\u00e0nh c\u1ee5 th\u1ec3 gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p. N\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c t\u00ecm hi\u1ec3u nhu c\u1ea7u, s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 xu h\u01b0\u1edbng c\u1ee7a doanh nghi\u1ec7p v\u1edbi t\u01b0 c\u00e1ch l\u00e0 kh\u00e1ch h\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><b>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh v\u00e0 m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau trong c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c hi\u1ec3u c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p ti\u1ec1m n\u0103ng.<\/span><\/p>\n<ul>\n<li><b>Quy m\u00f4 v\u00e0 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng: <\/b><span style=\"font-weight: 400;\">N\u00f3 gi\u00fap \u01b0\u1edbc t\u00ednh quy m\u00f4 t\u1ed5ng th\u1ec3 c\u1ee7a th\u1ecb tr\u01b0\u1eddng, ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a n\u00f3 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00f3. Th\u00f4ng tin n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 vi\u1ec7c gia nh\u1eadp, m\u1edf r\u1ed9ng ho\u1eb7c \u0111a d\u1ea1ng h\u00f3a th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n t\u00edch c\u1ea1nh tranh: <\/b><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1ea1t \u0111\u1ed9ng trong c\u00f9ng ng\u00e0nh ho\u1eb7c th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3, k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a h\u1ecd. Hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ed1i c\u1ea3nh c\u1ea1nh tranh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb doanh nghi\u1ec7p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-la-gi\/\">Nghi\u00ean c\u1ee9u<\/a> gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, \u0111i\u1ec3m y\u1ebfu v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng B2B. Th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nh\u1eefng nhu c\u1ea7u \u0111\u00f3.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ng\u00e0nh:<\/b><span style=\"font-weight: 400;\"> Lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh, c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 quy \u0111\u1ecbnh l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p B2B. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 c\u00e1c l\u0129nh v\u1ef1c n\u00e0y, gi\u00fap doanh nghi\u1ec7p th\u00edch \u1ee9ng v\u00e0 \u0111\u1ed5i m\u1edbi.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Nghi\u00ean c\u1ee9u kh\u1ea3 thi:<\/b><span style=\"font-weight: 400;\"> Tr\u01b0\u1edbc khi tung ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c tham gia v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi c\u1ee7a nh\u1eefng s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u00f3. N\u00f3 gi\u00fap hi\u1ec3u \u0111\u01b0\u1ee3c li\u1ec7u c\u00f3 nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hay kh\u00f4ng v\u00e0 li\u1ec7u \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng c\u00f3 thu\u1eadn l\u1ee3i hay kh\u00f4ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>S\u1ef1 h\u00e0i l\u00f2ng v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> C\u00e1c doanh nghi\u1ec7p B2B th\u01b0\u1eddng ti\u1ebfn h\u00e0nh <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-la-gi\/\">nghi\u00ean c\u1ee9u<\/a> \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 thu th\u1eadp ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. Ph\u1ea3n h\u1ed3i n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 v\u00e0 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng: <\/b><span style=\"font-weight: 400;\">K\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u cho th\u1ea5y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u ri\u00eang bi\u1ec7t c\u1ee7a kh\u00e1ch h\u00e0ng B2B. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u00e1nh gi\u00e1 r\u1ee7i ro:<\/b><span style=\"font-weight: 400;\"> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B c\u0169ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh nh\u1eefng r\u1ee7i ro v\u00e0 th\u00e1ch th\u1ee9c ti\u1ec1m \u1ea9n tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c r\u1ee7i ro kinh t\u1ebf, ch\u00ednh tr\u1ecb v\u00e0 c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B c\u00f3 th\u1ec3 bao g\u1ed3m kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, nh\u00f3m t\u1eadp trung, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, b\u00e1o c\u00e1o ng\u00e0nh, v.v. K\u1ebft qu\u1ea3 c\u1ee7a nghi\u00ean c\u1ee9u n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t, \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 l\u1ee3i nhu\u1eadn trong l\u0129nh v\u1ef1c B2B.<\/span><\/p>\n<h2 id=\"toc_Top_13_B2B_Market_Research_Methods\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">13 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B h\u00e0ng \u0111\u1ea7u<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58658 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1-600x510.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1-600x510.jpg\" alt=\"Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B\" width=\"600\" height=\"510\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27510%27%20viewBox%3D%270%200%20600%20510%27%3E%3Crect%20width%3D%27600%27%20height%3D%27510%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1-200x170.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1-300x255.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1-400x340.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1-600x510.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u00e0nh gi\u1eefa c\u00e1c doanh nghi\u1ec7p. Vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3, ng\u00e2n s\u00e1ch v\u00e0 ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B ph\u1ed5 bi\u1ebfn:<\/span><\/p>\n<p><b>1. Kh\u1ea3o s\u00e1t:<\/b><span style=\"font-weight: 400;\"> Kh\u1ea3o s\u00e1t li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o b\u1ea3ng c\u00e2u h\u1ecfi c\u00f3 c\u1ea5u tr\u00fac v\u00e0 ph\u00e2n ph\u1ed1i ch\u00fang cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. Ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c tuy\u1ebfn, qua email, \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c g\u1eb7p tr\u1ef1c ti\u1ebfp. Kh\u1ea3o s\u00e1t l\u00e0 m\u1ed9t <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> v\u00e0 r\u1ea5t h\u1eefu \u00edch cho vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 th\u00e1i \u0111\u1ed9.<\/span><\/p>\n<p><b>2. Ph\u1ecfng v\u1ea5n:<\/b><span style=\"font-weight: 400;\"> C\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n s\u00e2u v\u1edbi c\u00e1c b\u00ean li\u00ean quan ch\u00ednh trong th\u1ecb tr\u01b0\u1eddng B2B, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c chuy\u00ean gia trong ng\u00e0nh, ch\u1ee7 doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh, c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u1ecbnh t\u00ednh c\u00f3 gi\u00e1 tr\u1ecb. Nh\u1eefng cu\u1ed9c ph\u1ecfng v\u1ea5n n\u00e0y cho ph\u00e9p c\u00e1c c\u00e2u h\u1ecfi m\u1edf v\u00e0 kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1.<\/span><\/p>\n<p><b>3. Nh\u00f3m t\u1eadp trung:<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">C\u00e1c nh\u00f3m t\u1eadp trung<\/a> t\u1eadp h\u1ee3p m\u1ed9t nh\u00f3m nh\u1ecf \u0111\u1ea1i di\u1ec7n t\u1eeb c\u00e1c doanh nghi\u1ec7p m\u1ee5c ti\u00eau \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3. \u0110\u00f3 l\u00e0 m\u1ed9t <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh t\u00ednh<\/a> cho ph\u00e9p t\u01b0\u01a1ng t\u00e1c nh\u00f3m v\u00e0 th\u1ea3o lu\u1eadn chuy\u00ean s\u00e2u, kh\u00e1m ph\u00e1 nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 quan \u0111i\u1ec3m v\u00e0 nh\u1eadn th\u1ee9c chung.<\/span><\/p>\n<p><b>4. Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p:<\/b><span style=\"font-weight: 400;\"> Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p bao g\u1ed3m vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin hi\u1ec7n c\u00f3 t\u1eeb c\u00e1c ngu\u1ed3n nh\u01b0 b\u00e1o c\u00e1o ng\u00e0nh, \u1ea5n ph\u1ea9m c\u1ee7a ch\u00ednh ph\u1ee7, nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt v\u00e0 b\u00e1o c\u00e1o <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> . Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 cung c\u1ea5p n\u1ec1n t\u1ea3ng cho c\u00e1c nghi\u00ean c\u1ee9u ti\u1ebfp theo.<\/span><\/p>\n<p><b>5. Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/b><span style=\"font-weight: 400;\"> Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng B2B bao g\u1ed3m nghi\u00ean c\u1ee9u t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb, trang web, d\u1ecbch v\u1ee5 s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u1eefng kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 cung c\u1ea5p th\u00f4ng tin \u0111\u1ecbnh v\u1ecb c\u1ea1nh tranh.<\/span><\/p>\n<p><b>6. Quan s\u00e1t: <\/b><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u quan s\u00e1t (ch\u1eb3ng h\u1ea1n nh\u01b0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/quan-sat-dinh-tinh-la-gi\/\">\u0111\u1ecbnh t\u00ednh<\/a> ho\u1eb7c <a href=\"https:\/\/ideascale.com\/vi\/viblog\/quan-sat-dinh-luong-la-gi\/\">\u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> ) \u0111\u00f2i h\u1ecfi ph\u1ea3i quan s\u00e1t tr\u1ef1c ti\u1ebfp c\u00e1c doanh nghi\u1ec7p trong m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean c\u1ee7a ch\u00fang. V\u00ed d\u1ee5, m\u1ed9t nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 quan s\u00e1t c\u00e1ch doanh nghi\u1ec7p s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ebf gi\u1edbi th\u1ef1c.<\/span><\/p>\n<p><b>7. Ph\u00e2n t\u00edch tr\u1ef1c tuy\u1ebfn: <\/b><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 h\u00e0nh vi tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng B2B c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 s\u1edf th\u00edch v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd. C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics v\u00e0 n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 h\u1eefu \u00edch.<\/span><\/p>\n<p><b>8. H\u1ed9i ngh\u1ecb v\u00e0 Tri\u1ec3n l\u00e3m Th\u01b0\u01a1ng m\u1ea1i:<\/b> <span style=\"font-weight: 400;\">Vi\u1ec7c tham d\u1ef1 c\u00e1c h\u1ed9i ngh\u1ecb v\u00e0 tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i d\u00e0nh ri\u00eang cho ng\u00e0nh cho ph\u00e9p doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 quan s\u00e1t c\u00e1c xu h\u01b0\u1edbng v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng B2B.<\/span><\/p>\n<p><b>9. H\u1ed9i \u0111\u1ed3ng chuy\u00ean gia:<\/b> <span style=\"font-weight: 400;\">Vi\u1ec7c th\u00e0nh l\u1eadp h\u1ed9i \u0111\u1ed3ng chuy\u00ean gia ho\u1eb7c ban c\u1ed1 v\u1ea5n bao g\u1ed3m c\u00e1c chuy\u00ean gia trong ng\u00e0nh v\u00e0 c\u00e1c chuy\u00ean gia c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 xu h\u01b0\u1edbng, th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><b>10. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/b> <span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh hi\u1ec7n c\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng, c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 h\u1ed3 s\u01a1 giao d\u1ecbch, c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 c\u00e1c m\u00f4 h\u00ecnh v\u00e0 xu h\u01b0\u1edbng trong h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><b>11. Ph\u1ea3n h\u1ed3i c\u1ee7a Nh\u00e0 cung c\u1ea5p v\u00e0 \u0110\u1ed1i t\u00e1c:<\/b> <span style=\"font-weight: 400;\">Vi\u1ec7c thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb nh\u00e0 cung c\u1ea5p, nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 \u0111\u1ed1i t\u00e1c kinh doanh c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng, hi\u1ec7u qu\u1ea3 c\u1ee7a chu\u1ed7i cung \u1ee9ng v\u00e0 c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c.<\/span><\/p>\n<p><b>12. H\u1ed9i th\u1ea3o \u0111\u1ed5i m\u1edbi:<\/b> <span style=\"font-weight: 400;\">T\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o ho\u1eb7c c\u00e1c bu\u1ed5i \u0111\u1ed9ng n\u00e3o v\u1edbi c\u00e1c nh\u00f3m n\u1ed9i b\u1ed9 v\u00e0 c\u00e1c b\u00ean li\u00ean quan b\u00ean ngo\u00e0i c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><b>13. Mua s\u1eafm b\u00ed \u1ea9n:<\/b> <span style=\"font-weight: 400;\">Tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng &#8220;mua s\u1eafm b\u00ed \u1ea9n&#8221;, trong \u0111\u00f3 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u00f3ng vai tr\u00f2 l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft tr\u1ef1c ti\u1ebfp v\u1ec1 quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B th\u01b0\u1eddng bao g\u1ed3m s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n v\u1ec1 th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh. Vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u v\u00e0 h\u1ea1n ch\u1ebf v\u1ec1 ng\u00e2n s\u00e1ch, \u0111\u1ed3ng th\u1eddi k\u1ebft qu\u1ea3 ph\u1ea3i \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch c\u1ea9n th\u1eadn \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c trong l\u0129nh v\u1ef1c B2B.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Market Research?'}\" data-sheets-userformat=\"{'2':1065473,'3':{'1':0},'12':0,'17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-market-research\/'}\uee10{'1':36}\"><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\" rel=\"noopener\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_B2B_Market_Research_Example\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">V\u00ed d\u1ee5 v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B<\/h2>\n<p><b>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 k\u1ecbch b\u1ea3n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B<\/b><\/p>\n<p><b>K\u1ecbch b\u1ea3n: <\/b><span style=\"font-weight: 400;\">M\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t m\u00e1y m\u00f3c c\u00f4ng nghi\u1ec7p mu\u1ed1n m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u m\u1ed9t lo\u1ea1i thi\u1ebft b\u1ecb x\u00e2y d\u1ef1ng h\u1ea1ng n\u1eb7ng m\u1edbi. Tuy nhi\u00ean, tr\u01b0\u1edbc khi \u0111\u1ea7u t\u01b0 \u0111\u00e1ng k\u1ec3 v\u00e0o ph\u00e1t tri\u1ec3n v\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, h\u1ecd quy\u1ebft \u0111\u1ecbnh ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi v\u00e0 nhu c\u1ea7u ti\u1ec1m n\u0103ng cho s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a h\u1ecd trong ng\u00e0nh x\u00e2y d\u1ef1ng.<\/span><\/p>\n<p><b>Quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B<\/b><\/p>\n<ul>\n<li><b>Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau:<\/b> <span style=\"font-weight: 400;\">C\u00f4ng ty x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh, bao g\u1ed3m x\u00e1c \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, hi\u1ec3u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ed1i quan t\u00e2m ti\u1ec1m n\u0103ng \u0111\u1ed1i v\u1edbi thi\u1ebft b\u1ecb x\u00e2y d\u1ef1ng m\u1edbi c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng: <\/b><span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong ng\u00e0nh x\u00e2y d\u1ef1ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c c\u00f4ng ty x\u00e2y d\u1ef1ng, nh\u00e0 th\u1ea7u v\u00e0 doanh nghi\u1ec7p cho thu\u00ea thi\u1ebft b\u1ecb.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Kh\u1ea3o s\u00e1t v\u00e0 ph\u1ecfng v\u1ea5n:<\/b><span style=\"font-weight: 400;\"> C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u t\u1ea1o ra m\u1ed9t b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t v\u00e0 ti\u1ebfn h\u00e0nh ph\u1ecfng v\u1ea5n s\u00e2u v\u1edbi c\u00e1c b\u00ean li\u00ean quan ch\u00ednh trong ng\u00e0nh x\u00e2y d\u1ef1ng. Cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 nhu c\u1ea7u thi\u1ebft b\u1ecb, s\u1edf th\u00edch, \u0111i\u1ec3m y\u1ebfu v\u00e0 m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh:<\/b><span style=\"font-weight: 400;\"> C\u00f4ng ty ph\u00e2n t\u00edch c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng thi\u1ebft b\u1ecb x\u00e2y d\u1ef1ng h\u1ea1ng n\u1eb7ng. H\u1ecd \u0111\u00e1nh gi\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3, k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 th\u1ecb ph\u1ea7n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p:<\/b> <span style=\"font-weight: 400;\">Nh\u00f3m nghi\u00ean c\u1ee9u thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb c\u00e1c b\u00e1o c\u00e1o ng\u00e0nh, \u1ea5n ph\u1ea9m c\u1ee7a ch\u00ednh ph\u1ee7 v\u00e0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh x\u00e2y d\u1ef1ng, nh\u1eefng thay \u0111\u1ed5i v\u1ec1 quy \u0111\u1ecbnh v\u00e0 d\u1ef1 b\u00e1o kinh t\u1ebf.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Nh\u00f3m t\u1eadp trung:<\/b> <span style=\"font-weight: 400;\">M\u1ed9t lo\u1ea1t <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">c\u00e1c nh\u00f3m t\u1eadp trung<\/a> \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh v\u1edbi c\u00e1c chuy\u00ean gia trong ng\u00e0nh x\u00e2y d\u1ef1ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">\u0111\u1ecbnh t\u00ednh<\/a> v\u1ec1 nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd v\u1ec1 thi\u1ebft b\u1ecb m\u1edbi, c\u00e1c r\u00e0o c\u1ea3n ti\u1ec1m \u1ea9n \u0111\u1ed1i v\u1edbi vi\u1ec7c \u00e1p d\u1ee5ng v\u00e0 c\u00e1c t\u00ednh n\u0103ng mong mu\u1ed1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u:<\/b> <span style=\"font-weight: 400;\">Sau khi thu th\u1eadp c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi kh\u1ea3o s\u00e1t, b\u1ea3n ghi cu\u1ed9c ph\u1ecfng v\u1ea5n v\u00e0 c\u00e1c d\u1eef li\u1ec7u kh\u00e1c, nh\u00f3m nghi\u00ean c\u1ee9u s\u1ebd ph\u00e2n t\u00edch th\u00f4ng tin \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng, s\u1edf th\u00edch v\u00e0 c\u00e1c l\u0129nh v\u1ef1c c\u01a1 h\u1ed9i.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi:<\/b><span style=\"font-weight: 400;\"> C\u00f4ng ty \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi c\u1ee7a vi\u1ec7c tung ra s\u1ea3n ph\u1ea9m m\u1edbi. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c \u0111\u00e1nh gi\u00e1 li\u1ec7u c\u00f3 nhu c\u1ea7u v\u1ec1 thi\u1ebft b\u1ecb x\u00e2y d\u1ef1ng h\u1ea1ng n\u1eb7ng v\u1edbi c\u00e1c t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t hay kh\u00f4ng v\u00e0 li\u1ec7u \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng c\u00f3 thu\u1eadn l\u1ee3i hay kh\u00f4ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m:<\/b> <span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u, c\u00f4ng ty c\u1ea3i ti\u1ebfn \u00fd t\u01b0\u1edfng v\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, \u0111\u1ea3m b\u1ea3o n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng:<\/b> <span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u cung c\u1ea5p th\u00f4ng tin cho vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 chi\u1ebfn thu\u1eadt b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c y\u00eau c\u1ea7u v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee5 th\u1ec3 c\u1ee7a ng\u00e0nh x\u00e2y d\u1ef1ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Kh\u1edfi \u0111\u1ed9ng v\u00e0 gi\u00e1m s\u00e1t: <\/b><span style=\"font-weight: 400;\">C\u00f4ng ty ra m\u1eaft s\u1ea3n ph\u1ea9m thi\u1ebft b\u1ecb x\u00e2y d\u1ef1ng m\u1edbi, theo d\u00f5i ch\u1eb7t ch\u1ebd <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\">ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> v\u00e0 hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng. H\u1ecd ti\u1ebfp t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng \u0111ang di\u1ec5n ra.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>V\u00f2ng ph\u1ea3n h\u1ed3i:<\/b> <span style=\"font-weight: 400;\">C\u00f4ng ty thi\u1ebft l\u1eadp v\u00f2ng ph\u1ea3n h\u1ed3i v\u1edbi kh\u00e1ch h\u00e0ng, thu th\u1eadp ph\u1ea3n h\u1ed3i li\u00ean t\u1ee5c v\u1ec1 hi\u1ec7u su\u1ea5t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 m\u1ecdi c\u1ea3i ti\u1ebfn c\u1ea7n thi\u1ebft.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Trong v\u00ed d\u1ee5 n\u00e0y, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B \u0111\u00e3 gi\u00fap c\u00f4ng ty \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 vi\u1ec7c tham gia th\u1ecb tr\u01b0\u1eddng thi\u1ebft b\u1ecb x\u00e2y d\u1ef1ng h\u1ea1ng n\u1eb7ng. N\u00f3 h\u01b0\u1edbng d\u1eabn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c, cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng B2B c\u1ea1nh tranh.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Market Research Analysis?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-market-research-analysis\/'}\uee10{'1':45}\"><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-tich-nghien-cuu-thi-truong-la-gi\/\" rel=\"noopener\">Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Top_9_Questions_of_B2B_Market_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">9 c\u00e2u h\u1ecfi h\u00e0ng \u0111\u1ea7u v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58659 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2-600x728.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2-600x728.jpg\" alt=\"C\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B\" width=\"600\" height=\"728\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27728%27%20viewBox%3D%270%200%20600%20728%27%3E%3Crect%20width%3D%27600%27%20height%3D%27728%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2-200x243.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2-247x300.jpg 247w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2-400x485.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2-600x728.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c so\u1ea1n th\u1ea3o k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 gi\u00fap b\u1ea1n thu th\u1eadp nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, ng\u00e0nh v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B m\u1eabu c\u1ea7n xem x\u00e9t:<\/span><\/p>\n<p><b>1. C\u00e2u h\u1ecfi v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 doanh nghi\u1ec7p:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quy m\u00f4 c\u00f4ng ty c\u1ee7a b\u1ea1n x\u00e9t v\u1ec1 doanh thu h\u00e0ng n\u0103m v\u00e0 s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean l\u00e0 bao nhi\u00eau?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f4ng ty c\u1ee7a b\u1ea1n hi\u1ec7n \u0111ang ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh, l\u0129nh v\u1ef1c n\u00e0o?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f4ng ty c\u1ee7a b\u1ea1n \u0111\u00e3 kinh doanh \u0111\u01b0\u1ee3c bao l\u00e2u r\u1ed3i?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd ho\u1eb7c ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 b\u1ea5t k\u1ef3 y\u00eau c\u1ea7u quy \u0111\u1ecbnh ho\u1eb7c tu\u00e2n th\u1ee7 c\u1ee5 th\u1ec3 n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p><b>2. Nhu c\u1ea7u v\u00e0 \u0110i\u1ec3m y\u1ebfu:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng th\u00e1ch th\u1ee9c quan tr\u1ecdng nh\u1ea5t m\u00e0 c\u00f4ng ty b\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t l\u00e0 g\u00ec?[industry\/area] ?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng nhu c\u1ea7u ho\u1eb7c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 n\u00e0o b\u1ea1n g\u1eb7p ph\u1ea3i khi[performing a particular task or process] ?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 b\u1ea5t k\u1ef3 nhu c\u1ea7u ho\u1eb7c \u0111i\u1ec3m kh\u00f3 kh\u0103n n\u00e0o ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng li\u00ean quan \u0111\u1ebfn[your product or service category] ?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u0103ng su\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<\/ul>\n<p><b>3. \u0110\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n h\u00e0i l\u00f2ng v\u1edbi hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o[product\/service] nh\u00e0 cung c\u1ea5p?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng t\u00ednh n\u0103ng ho\u1eb7c kh\u1ea3 n\u0103ng n\u00e0o l\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi b\u1ea1n khi ch\u1ecdn m\u1ed9t[product\/service] ?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 b\u1ea5t k\u1ef3 c\u1ea3i ti\u1ebfn ho\u1eb7c c\u1ea3i ti\u1ebfn c\u1ee5 th\u1ec3 n\u00e0o m\u00e0 b\u1ea1n mu\u1ed1n th\u1ea5y trong[product\/service] l\u1ec5 v\u1eadt?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?[product\/service] c\u00e1c nh\u00e0 cung c\u1ea5p?<\/span><\/li>\n<\/ul>\n<p><b>4. Ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ai l\u00e0 ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n khi n\u00f3i \u0111\u1ebfn[product\/service] mua h\u00e0ng?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n s\u1eed d\u1ee5ng ti\u00eau ch\u00ed n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn nh\u00e0 cung c\u1ea5p ho\u1eb7c nh\u00e0 cung c\u1ea5p B2B?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec3n h\u00ecnh c\u1ee7a b\u1ea1n cho c\u00e1c giao d\u1ecbch mua l\u1edbn l\u00e0 g\u00ec?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 tu\u00e2n theo nh\u1eefng h\u1ea1n ch\u1ebf v\u1ec1 ng\u00e2n s\u00e1ch ho\u1eb7c quy tr\u00ecnh ph\u00ea duy\u1ec7t c\u1ee5 th\u1ec3 kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p><b>5. Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 v\u00e0 th\u1ecb tr\u01b0\u1eddng:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0o trong[product\/service] kh\u00f4ng gian m\u00e0 b\u1ea1n ng\u01b0\u1ee1ng m\u1ed9 ho\u1eb7c th\u00edch?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7n t\u1ea1i nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 xu h\u01b0\u1edbng ho\u1eb7c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i n\u00e0o tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n th\u1ea5y h\u1ea5p d\u1eabn ho\u1eb7c c\u00f3 gi\u00e1 tr\u1ecb kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p><b>6. S\u1edf th\u00edch giao ti\u1ebfp v\u00e0 t\u01b0\u01a1ng t\u00e1c:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n mu\u1ed1n nh\u1eadn th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi trong ng\u00e0nh c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch n\u00e0o?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 ho\u1ea1t \u0111\u1ed9ng tr\u00ean b\u1ea5t k\u1ef3 n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i B2B ho\u1eb7c di\u1ec5n \u0111\u00e0n d\u00e0nh ri\u00eang cho ng\u00e0nh n\u00e0o kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n th\u1ea5y lo\u1ea1i n\u1ed9i dung ho\u1eb7c t\u00e0i nguy\u00ean n\u00e0o h\u1eefu \u00edch nh\u1ea5t trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh?<\/span><\/li>\n<\/ul>\n<p><b>7. Ng\u00e2n s\u00e1ch v\u00e0 gi\u00e1 c\u1ea3:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u1ea1m vi ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n d\u00e0nh cho l\u00e0 g\u00ec[product\/service] mua h\u00e0ng?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb v\u00e0 ROI c\u1ee7a kho\u1ea3n \u0111\u1ea7u t\u01b0 B2B c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 s\u1eb5n s\u00e0ng tr\u1ea3 ph\u00ed b\u1ea3o hi\u1ec3m cho[specific features\/benefits] ?<\/span><\/li>\n<\/ul>\n<p><b>8. K\u1ebf ho\u1ea1ch t\u01b0\u01a1ng lai:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng ti\u1ebfp theo c\u1ee7a c\u00f4ng ty b\u1ea1n l\u00e0 g\u00ec?[timeframe] ?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 b\u1ea5t k\u1ef3 d\u1ef1 \u00e1n ho\u1eb7c s\u00e1ng ki\u1ebfn \u200b\u200bn\u00e0o s\u1eafp t\u1edbi s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn[product\/service] nhu c\u1ea7u?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n th\u1ea5y ng\u00e0nh c\u1ee7a m\u00ecnh s\u1ebd ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o trong nh\u1eefng n\u0103m t\u1edbi v\u00e0 \u0111i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn y\u00eau c\u1ea7u c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<\/ul>\n<p><b>9. Ph\u1ea3n h\u1ed3i v\u00e0 ch\u1ee9ng th\u1ef1c:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n \u0111\u00e3 cung c\u1ea5p ph\u1ea3n h\u1ed3i ho\u1eb7c l\u1eddi ch\u1ee9ng th\u1ef1c cho c\u00e1c nh\u00e0 cung c\u1ea5p ho\u1eb7c nh\u00e0 cung c\u1ea5p B2B hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh ch\u01b0a?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y b\u1ea1n chia s\u1ebb ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c ho\u1eb7c x\u00e1c nh\u1eadn?<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 nh\u1eefng th\u00e1ch th\u1ee9c ho\u1eb7c m\u1ed1i quan ng\u1ea1i c\u1ee5 th\u1ec3 n\u00e0o khi\u1ebfn b\u1ea1n ph\u1ea3i \u0111\u01b0a ra ph\u1ea3n h\u1ed3i kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u cho n\u1ed7 l\u1ef1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B c\u1ee7a b\u1ea1n. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 ng\u00e0nh c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh th\u00eam c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a m\u00ecnh \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft ph\u00f9 h\u1ee3p v\u00e0 h\u1eefu \u00edch nh\u1ea5t. Ngo\u00e0i ra, h\u00e3y c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p kh\u1ea3o s\u00e1t \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 ph\u1ecfng v\u1ea5n \u0111\u1ecbnh t\u00ednh ho\u1eb7c nh\u00f3m t\u1eadp trung \u0111\u1ec3 hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng B2B c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Competitive Research?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-competitive-research\/'}\uee10{'1':41}\"><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-canh-tranh-la-gi\/\" rel=\"noopener\">Nghi\u00ean c\u1ee9u c\u1ea1nh tranh l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":82833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4618],"class_list":["post-82832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-nick-jain-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p, v\u00ed d\u1ee5 v\u00e0 c\u00e2u h\u1ecfi<\/title>\n<meta name=\"description\" content=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B, vi\u1ebft t\u1eaft c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 di\u1ec5n gi\u1ea3i d\u1eef li\u1ec7u c\u0169ng nh\u01b0 th\u00f4ng tin v\u1ec1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ho\u1eb7c ng\u00e0nh c\u1ee5 th\u1ec3 gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, v\u00ed d\u1ee5 v\u00e0 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-b2b-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p, v\u00ed d\u1ee5 v\u00e0 c\u00e2u h\u1ecfi\" \/>\n<meta property=\"og:description\" content=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B, vi\u1ebft t\u1eaft c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 di\u1ec5n gi\u1ea3i d\u1eef li\u1ec7u c\u0169ng nh\u01b0 th\u00f4ng tin v\u1ec1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ho\u1eb7c ng\u00e0nh c\u1ee5 th\u1ec3 gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, v\u00ed d\u1ee5 v\u00e0 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-b2b-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"IdeaScale\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideascale\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-08T06:24:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-20T08:52:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"576\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Moinul Alam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ideascale\" \/>\n<meta name=\"twitter:site\" content=\"@ideascale\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moinul Alam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"28 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-b2b-la-gi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-b2b-la-gi\/\"},\"author\":{\"name\":\"Moinul Alam\",\"@id\":\"http:\/\/ideascale.com\/vi\/#\/schema\/person\/548a157b52ddaa368a8914d8e36b8373\"},\"headline\":\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p, v\u00ed d\u1ee5 v\u00e0 c\u00e2u h\u1ecfi\",\"datePublished\":\"2023-09-08T06:24:53+00:00\",\"dateModified\":\"2024-06-20T08:52:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-b2b-la-gi\/\"},\"wordCount\":5599,\"publisher\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-b2b-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-cover.jpg\",\"articleSection\":[\"viblog\"],\"inLanguage\":\"vi-VN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-b2b-la-gi\/\",\"url\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-b2b-la-gi\/\",\"name\":\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p, v\u00ed d\u1ee5 v\u00e0 c\u00e2u h\u1ecfi\",\"isPartOf\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-b2b-la-gi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-b2b-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/b2b-market-research-cover.jpg\",\"datePublished\":\"2023-09-08T06:24:53+00:00\",\"dateModified\":\"2024-06-20T08:52:28+00:00\",\"description\":\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B, vi\u1ebft t\u1eaft c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 di\u1ec5n gi\u1ea3i d\u1eef li\u1ec7u c\u0169ng nh\u01b0 th\u00f4ng tin v\u1ec1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ho\u1eb7c ng\u00e0nh c\u1ee5 th\u1ec3 gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p. 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