{"id":82827,"date":"2023-09-08T02:43:30","date_gmt":"2023-09-08T06:43:30","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/nghien-cuu-thi-truong-so-cap-la-gi\/"},"modified":"2024-06-20T05:37:24","modified_gmt":"2024-06-20T09:37:24","slug":"nghien-cuu-thi-truong-so-cap-la-gi","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-so-cap-la-gi\/","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p, v\u00ed d\u1ee5 v\u00e0 c\u00e1ch th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Primary_Market_Research\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p l\u00e0 g\u00ec?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Primary_vs_Secondary_Market_Research\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p v\u00e0 th\u1ee9 c\u1ea5p<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_12_Primary_Market_Research_Methods\">12 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u01a1 b\u1ea3n<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Top_10_Primary_Market_Research_Examples\">10 v\u00ed d\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p h\u00e0ng \u0111\u1ea7u<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_15_Best_Practices_of_Primary_Market_Research\">15 ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Primary_Market_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c ngu\u1ed3n ban \u0111\u1ea7u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u00e0 th\u00f4ng tin v\u1ec1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3. Lo\u1ea1i nghi\u00ean c\u1ee9u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp th\u00f4ng tin kh\u00f4ng c\u00f3 s\u1eb5n th\u00f4ng qua c\u00e1c ngu\u1ed3n hi\u1ec7n c\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c b\u00e1o c\u00e1o, c\u01a1 s\u1edf d\u1eef li\u1ec7u ho\u1eb7c t\u00e0i li\u1ec7u \u0111\u00e3 xu\u1ea5t b\u1ea3n.<\/span><\/p>\n<p><b>\u0110\u1eb7c \u0111i\u1ec3m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p \u0111\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng b\u1edfi m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh gi\u00fap ph\u00e2n bi\u1ec7t n\u00f3 v\u1edbi nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p v\u00e0 khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c c\u00e2u h\u1ecfi ho\u1eb7c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn kinh doanh c\u1ee5 th\u1ec3:<\/span><\/p>\n<ul>\n<li><b>Thu th\u1eadp d\u1eef li\u1ec7u g\u1ed1c: <\/b><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u g\u1ed1c tr\u1ef1c ti\u1ebfp t\u1eeb ngu\u1ed3n. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u thu th\u1eadp th\u00f4ng tin tr\u1ef1c ti\u1ebfp thay v\u00ec d\u1ef1a v\u00e0o c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u hi\u1ec7n c\u00f3.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>M\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3: <\/b><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi c\u00e1c m\u1ee5c ti\u00eau ho\u1eb7c c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u r\u00f5 r\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng. N\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c m\u1ed1i quan t\u00e2m kinh doanh c\u1ee5 th\u1ec3 ho\u1eb7c c\u00e1c l\u1ed7 h\u1ed5ng th\u00f4ng tin.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>T\u00f9y ch\u1ec9nh:<\/b> <span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 linh ho\u1ea1t thi\u1ebft k\u1ebf c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u nh\u01b0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/a> v\u00e0 c\u00f4ng c\u1ee5 thu th\u1eadp d\u1eef li\u1ec7u (ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u1ea3o s\u00e1t ho\u1eb7c ph\u1ecfng v\u1ea5n) ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u ri\u00eang c\u1ee7a d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u:<\/b><span style=\"font-weight: 400;\"> V\u00ec d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp tr\u1ef1c ti\u1ebfp n\u00ean c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u. H\u1ecd c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ed9 s\u00e2u v\u00e0 chi ti\u1ebft:<\/b><span style=\"font-weight: 400;\"> Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p th\u01b0\u1eddng cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ch\u1ee7 \u0111\u1ec1 nghi\u00ean c\u1ee9u. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c ch\u1ee7 \u0111\u1ec1 m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n v\u00e0 c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra c\u00e1c s\u1eafc th\u00e1i c\u0169ng nh\u01b0 chi ti\u1ebft c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 s\u1eb5n th\u00f4ng qua c\u00e1c ngu\u1ed3n th\u1ee9 c\u1ea5p.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Th\u00f4ng tin m\u1edbi v\u00e0 hi\u1ec7n t\u1ea1i: <\/b><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p cung c\u1ea5p th\u00f4ng tin c\u1eadp nh\u1eadt v\u00ec n\u00f3 \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh trong th\u1eddi gian th\u1ef1c ho\u1eb7c trong m\u1ed9t khung th\u1eddi gian c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi c\u00e1c ng\u00e0nh ho\u1eb7c th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>T\u00ednh linh ho\u1ea1t trong ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u:<\/b> <span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 ch\u1ecdn t\u1eeb nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1c nhau, bao g\u1ed3m kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">nh\u00f3m t\u1eadp trung<\/a> , quan s\u00e1t, th\u00ed nghi\u1ec7m, v.v., t\u00f9y thu\u1ed9c v\u00e0o ph\u01b0\u01a1ng ph\u00e1p n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t cho m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ed1i t\u01b0\u1ee3ng ho\u1eb7c m\u1eabu \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau: <\/b><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p cho ph\u00e9p c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ho\u1eb7c nh\u00f3m m\u1eabu c\u1ee5 th\u1ec3 ph\u00f9 h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c c\u00f3 li\u00ean quan \u0111\u1ebfn nghi\u00ean c\u1ee9u.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>T\u00ednh b\u1ea3o m\u1eadt v\u00e0 quy\u1ec1n ri\u00eang t\u01b0:<\/b> <span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh b\u1ea3o m\u1eadt v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi tham gia, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 r\u1ea5t quan tr\u1ecdng khi li\u00ean quan \u0111\u1ebfn th\u00f4ng tin nh\u1ea1y c\u1ea3m ho\u1eb7c \u0111\u1ed9c quy\u1ec1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ea7u t\u01b0 chi ph\u00ed v\u00e0 th\u1eddi gian:<\/b> <span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p c\u00f3 th\u1ec3 t\u1ed1n nhi\u1ec1u ngu\u1ed3n l\u1ef1c h\u01a1n v\u1ec1 m\u1eb7t th\u1eddi gian v\u00e0 chi ph\u00ed so v\u1edbi nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p v\u00ec n\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c thi\u1ebft k\u1ebf, ti\u1ebfn h\u00e0nh v\u00e0 ph\u00e2n t\u00edch c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u t\u1eeb \u0111\u1ea7u.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Xu h\u01b0\u1edbng ti\u1ec1m n\u0103ng:<\/b><span style=\"font-weight: 400;\"> M\u1eb7c d\u00f9 nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p mang l\u1ea1i s\u1ef1 ki\u1ec3m so\u00e1t nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi th\u00e0nh ki\u1ebfn \u200b\u200bc\u1ee7a nh\u00e0 nghi\u00ean c\u1ee9u ho\u1eb7c th\u00e0nh ki\u1ebfn \u200b\u200bc\u1ee7a ng\u01b0\u1eddi tham gia. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 gi\u1ea3m thi\u1ec3u nh\u1eefng th\u00e0nh ki\u1ebfn \u200b\u200bn\u00e0y.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>C\u1ee1 m\u1eabu:<\/b><span style=\"font-weight: 400;\"> C\u1ee1 m\u1eabu trong nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p c\u00f3 th\u1ec3 r\u1ea5t kh\u00e1c nhau t\u00f9y theo m\u1ee5c ti\u00eau v\u00e0 ngu\u1ed3n l\u1ef1c nghi\u00ean c\u1ee9u. C\u1ee1 m\u1eabu l\u1edbn h\u01a1n c\u00f3 th\u1ec3 n\u00e2ng cao \u0111\u1ed9 tin c\u1eady c\u1ee7a k\u1ebft qu\u1ea3.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Qu\u00e1 tr\u00ecnh l\u1eb7p l\u1ea1i:<\/b> <span style=\"font-weight: 400;\">Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ed9t qu\u00e1 tr\u00ecnh l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, trong \u0111\u00f3 nh\u1eefng ph\u00e1t hi\u1ec7n ban \u0111\u1ea7u cung c\u1ea5p th\u00f4ng tin cho nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn chung, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c t\u1ed5 ch\u1ee9c mu\u1ed1n hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, ng\u00e0nh ho\u1eb7c nh\u1eefng th\u00e1ch th\u1ee9c kinh doanh c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd. Vi\u1ec7c t\u00f9y ch\u1ec9nh, ki\u1ec3m so\u00e1t v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u m\u1edbi v\u00e0 c\u00f3 li\u00ean quan khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t th\u00e0nh ph\u1ea7n thi\u1ebft y\u1ebfu trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<h2 id=\"toc_Primary_vs_Secondary_Market_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p v\u00e0 th\u1ee9 c\u1ea5p<\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p v\u00e0 th\u1ee9 c\u1ea5p l\u00e0 hai c\u00e1ch ti\u1ebfp c\u1eadn ri\u00eang bi\u1ec7t \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u00e0 d\u1eef li\u1ec7u cho m\u1ee5c \u0111\u00edch kinh doanh. \u0110\u00e2y l\u00e0 m\u1ed9t so s\u00e1nh c\u1ee7a hai:<\/span><\/p>\n<p><b>1. B\u1ea3n ch\u1ea5t c\u1ee7a d\u1eef li\u1ec7u<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p: Li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u g\u1ed1c tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c c\u00e1 nh\u00e2n, nh\u00f3m ho\u1eb7c ngu\u1ed3n. D\u1eef li\u1ec7u n\u00e0y d\u00e0nh ri\u00eang cho c\u00e1c m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u v\u00e0 tr\u01b0\u1edbc \u0111\u00e2y kh\u00f4ng c\u00f3 s\u1eb5n. V\u00ed d\u1ee5 bao g\u1ed3m kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n v\u00e0 quan s\u00e1t.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p: Li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin hi\u1ec7n c\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c thu th\u1eadp cho c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c nhau. D\u1eef li\u1ec7u n\u00e0y c\u00f3 s\u1eb5n v\u00e0 bao g\u1ed3m c\u00e1c ngu\u1ed3n nh\u01b0 b\u00e1o c\u00e1o, b\u00e0i b\u00e1o, nghi\u00ean c\u1ee9u ng\u00e0nh v\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u00f4ng c\u1ed9ng.<\/span><\/li>\n<\/ul>\n<p><b>2. Chi ph\u00ed v\u00e0 th\u1eddi gian<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p: Th\u01b0\u1eddng t\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 chi ph\u00ed h\u01a1n v\u00ec n\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u t\u1eeb \u0111\u1ea7u, bao g\u1ed3m thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p: N\u00f3i chung nhanh h\u01a1n v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n v\u00ec n\u00f3 d\u1ef1a v\u00e0o d\u1eef li\u1ec7u \u0111\u00e3 c\u00f3 s\u1eb5n. Tuy nhi\u00ean, vi\u1ec7c truy c\u1eadp c\u00e1c ngu\u1ed3n \u0111\u1ed9c quy\u1ec1n ho\u1eb7c chuy\u00ean bi\u1ec7t nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 ph\u1ea3i ch\u1ecbu chi ph\u00ed.<\/span><\/li>\n<\/ul>\n<p><b>3. T\u00ednh kh\u00e1ch quan<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p: Cho ph\u00e9p ki\u1ec3m so\u00e1t nhi\u1ec1u h\u01a1n qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, \u0111\u1ea3m b\u1ea3o d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp theo c\u00e1c m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3. Tuy nhi\u00ean, n\u00f3 c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi th\u00e0nh ki\u1ebfn \u200b\u200bc\u1ee7a c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u ho\u1eb7c ng\u01b0\u1eddi tham gia.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p: D\u1eef li\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c thu th\u1eadp b\u1edfi b\u00ean th\u1ee9 ba n\u00ean c\u00f3 th\u1ec3 kh\u00e1ch quan h\u01a1n v\u00e0 \u00edt b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi th\u00e0nh ki\u1ebfn \u200b\u200bc\u1ee7a t\u1ed5 ch\u1ee9c ti\u1ebfn h\u00e0nh <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-la-gi\/\">nghi\u00ean c\u1ee9u<\/a> .<\/span><\/li>\n<\/ul>\n<p><b>4. T\u00f9y ch\u1ec9nh<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p: Cung c\u1ea5p c\u01a1 h\u1ed9i \u0111i\u1ec1u ch\u1ec9nh c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3 ho\u1eb7c nhu c\u1ea7u kinh doanh.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p: Cung c\u1ea5p d\u1eef li\u1ec7u c\u00f3 s\u1eb5n, kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng ph\u00f9 h\u1ee3p ho\u00e0n h\u1ea3o v\u1edbi m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u v\u00e0 c\u00f3 th\u1ec3 c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh ho\u1eb7c b\u1ed5 sung.<\/span><\/li>\n<\/ul>\n<p><b>5. Chi\u1ec1u s\u00e2u c\u1ee7a c\u00e1i nh\u00ecn s\u00e2u s\u1eafc<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p: Th\u01b0\u1eddng cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 ho\u1eb7c c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 v\u00ec n\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c m\u1ed1i quan t\u00e2m c\u1ee5 th\u1ec3 v\u00e0 cho ph\u00e9p kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p: Cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng quan r\u1ed9ng h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng ho\u1eb7c ch\u1ee7 \u0111\u1ec1, nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng cung c\u1ea5p m\u1ee9c \u0111\u1ed9 chi ti\u1ebft ho\u1eb7c m\u1ee9c \u0111\u1ed9 chi ti\u1ebft nh\u01b0 nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p.<\/span><\/li>\n<\/ul>\n<p><b>6. Th\u1eddi gian<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p: C\u1ea7n c\u00f3 th\u1eddi gian \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch, th\u1ef1c hi\u1ec7n v\u00e0 ph\u00e2n t\u00edch n\u00ean c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng quy\u1ebft \u0111\u1ecbnh nh\u1ea1y c\u1ea3m v\u1ec1 th\u1eddi gian.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p: \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy c\u1eadp nhanh ch\u00f3ng, gi\u00fap n\u00f3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi c\u00e1c quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng v\u1ec1 th\u1eddi gian.<\/span><\/li>\n<\/ul>\n<p><b>7. R\u1ee7i ro<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p: R\u1ee7i ro \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 ho\u1eb7c hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc nh\u01b0 mong mu\u1ed1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p: \u00cdt r\u1ee7i ro h\u01a1n v\u00ec n\u00f3 d\u1ef1a v\u00e0o d\u1eef li\u1ec7u hi\u1ec7n c\u00f3, nh\u01b0ng c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf v\u1ec1 m\u1ee9c \u0111\u1ed9 li\u00ean quan ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Trong th\u1ef1c t\u1ebf, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u1ea3 nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p v\u00e0 th\u1ee9 c\u1ea5p \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh. Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p c\u00f3 th\u1ec3 cung c\u1ea5p hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 th\u1ecb tr\u01b0\u1eddng ho\u1eb7c ng\u00e0nh, trong khi nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u1ee5 th\u1ec3, ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c nhu c\u1ea7u ho\u1eb7c th\u00e1ch th\u1ee9c kinh doanh ri\u00eang bi\u1ec7t. Vi\u1ec7c l\u1ef1a ch\u1ecdn gi\u1eefa nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p v\u00e0 th\u1ee9 c\u1ea5p ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u, ng\u00e2n s\u00e1ch, h\u1ea1n ch\u1ebf v\u1ec1 th\u1eddi gian v\u00e0 \u0111\u1ed9 s\u00e2u th\u00f4ng tin c\u1ea7n thi\u1ebft.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Customer Research?'}\" data-sheets-userformat=\"{'2':1065473,'3':{'1':0},'12':0,'17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-customer-research\/'}\uee10{'1':38}\"><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-khach-hang-la-gi\/\" rel=\"noopener\">Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_12_Primary_Market_Research_Methods\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">12 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u01a1 b\u1ea3n<\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p bao g\u1ed3m nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u g\u1ed1c tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c ngu\u1ed3n nh\u1eb1m tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3 ho\u1eb7c gi\u1ea3i quy\u1ebft c\u00e1c nhu c\u1ea7u kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u01a1 b\u1ea3n ph\u1ed5 bi\u1ebfn:<\/span><\/p>\n<p><b>1. Kh\u1ea3o s\u00e1t:<\/b><span style=\"font-weight: 400;\"> Kh\u1ea3o s\u00e1t li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o b\u1ea3ng c\u00e2u h\u1ecfi c\u00f3 c\u1ea5u tr\u00fac ho\u1eb7c bi\u1ec3u m\u1eabu tr\u1ef1c tuy\u1ebfn v\u00e0 ph\u00e2n ph\u00e1t ch\u00fang cho m\u1ed9t nh\u00f3m ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c ch\u1ecdn. Ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i, email, ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp ho\u1eb7c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn. C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t r\u1ea5t linh ho\u1ea1t v\u00e0 c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1ec1 s\u1edf th\u00edch, \u00fd ki\u1ebfn \u200b\u200bv\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><b>2. Ph\u1ecfng v\u1ea5n:<\/b><span style=\"font-weight: 400;\"> Th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c c\u00e1 nh\u00e2n ho\u1eb7c c\u00e1c b\u00ean li\u00ean quan c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc. C\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac (s\u1eed d\u1ee5ng m\u1ed9t b\u1ed9 c\u00e2u h\u1ecfi \u0111\u1ecbnh tr\u01b0\u1edbc) ho\u1eb7c kh\u00f4ng c\u00f3 c\u1ea5u tr\u00fac (cho ph\u00e9p th\u1ea3o lu\u1eadn m\u1edf). Ch\u00fang \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c ch\u1ee7 \u0111\u1ec1 ph\u1ee9c t\u1ea1p v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh.<\/span><\/p>\n<p><b>3. Nh\u00f3m t\u1eadp trung: <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">C\u00e1c nh\u00f3m t\u1eadp trung<\/a> bao g\u1ed3m c\u00e1c nh\u00f3m nh\u1ecf ng\u01b0\u1eddi tham gia tham gia v\u00e0o c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn c\u00f3 c\u1ea5u tr\u00fac do ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh ch\u1ee7 tr\u00ec. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 gi\u00e1 tr\u1ecb trong vi\u1ec7c kh\u00e1m ph\u00e1 \u0111\u1ed9ng l\u1ef1c c\u1ee7a nh\u00f3m, kh\u00e1m ph\u00e1 nh\u1eefng \u00fd ki\u1ebfn \u200b\u200b\u0111\u01b0\u1ee3c chia s\u1ebb v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c s\u1eafc th\u00e1i quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi tham gia. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nghi\u00ean c\u1ee9u ti\u1ebfp th\u1ecb.<\/span><\/p>\n<p><b>4. Nghi\u00ean c\u1ee9u quan s\u00e1t: <\/b><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y bao g\u1ed3m vi\u1ec7c quan s\u00e1t v\u00e0 ghi l\u1ea1i m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng c\u00e1c h\u00e0nh vi, t\u01b0\u01a1ng t\u00e1c ho\u1eb7c s\u1ef1 ki\u1ec7n trong b\u1ed1i c\u1ea3nh th\u1ebf gi\u1edbi th\u1ef1c. Nghi\u00ean c\u1ee9u quan s\u00e1t nh\u01b0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/quan-sat-dinh-tinh-la-gi\/\">quan s\u00e1t \u0111\u1ecbnh t\u00ednh<\/a> c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u00f4 h\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 m\u00f4i tr\u01b0\u1eddng v\u1eadt l\u00fd.<\/span><\/p>\n<p><b>5. Th\u00ed nghi\u1ec7m:<\/b><span style=\"font-weight: 400;\"> C\u00e1c th\u00ed nghi\u1ec7m cho ph\u00e9p c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u thao t\u00e1c c\u00e1c bi\u1ebfn s\u1ed1 v\u00e0 quan s\u00e1t t\u00e1c \u0111\u1ed9ng l\u00ean k\u1ebft qu\u1ea3. Ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ki\u1ec3m tra c\u00e1c gi\u1ea3 thuy\u1ebft v\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ed1i quan h\u1ec7 nh\u00e2n qu\u1ea3. V\u00ed d\u1ee5: th\u1eed nghi\u1ec7m A\/B trong ti\u1ebfp th\u1ecb bao g\u1ed3m vi\u1ec7c th\u1eed nghi\u1ec7m hai phi\u00ean b\u1ea3n kh\u00e1c nhau c\u1ee7a trang web ho\u1eb7c email \u0111\u1ec3 xem phi\u00ean b\u1ea3n n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n.<\/span><\/p>\n<p><b>6. Nghi\u00ean c\u1ee9u tr\u1ef1c tuy\u1ebfn: <\/b><span style=\"font-weight: 400;\">T\u1eadn d\u1ee5ng Internet cho m\u1ee5c \u0111\u00edch nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p tr\u1ef1c tuy\u1ebfn bao g\u1ed3m kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn, l\u1eafng nghe ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, ph\u00e2n t\u00edch trang web v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u. Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ph\u00f9 h\u1ee3p \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb m\u1ed9t l\u01b0\u1ee3ng l\u1edbn v\u00e0 \u0111a d\u1ea1ng \u0111\u1ed1i t\u01b0\u1ee3ng.<\/span><\/p>\n<p><b>7. Nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba: <\/b><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba bao g\u1ed3m vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp t\u1eeb m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean ho\u1eb7c \u0111\u1ecba \u0111i\u1ec3m quan t\u00e2m. N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 tham quan hi\u1ec7n tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u m\u00f4i tr\u01b0\u1eddng v\u00e0 quan s\u00e1t t\u1ea1i ch\u1ed7. Nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba l\u00e0 ph\u1ed5 bi\u1ebfn trong \u0111\u1ecba l\u00fd, sinh th\u00e1i v\u00e0 khoa h\u1ecdc x\u00e3 h\u1ed9i.<\/span><\/p>\n<p><b>8. Ki\u1ec3m tra s\u1ea3n ph\u1ea9m: <\/b><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u1edbi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng, ch\u1ee9c n\u0103ng v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110\u1eb7c bi\u1ec7t, ki\u1ec3m tra kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 tinh ch\u1ec9nh thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><b>9. Mua s\u1eafm b\u00ed \u1ea9n: <\/b><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi mua s\u1eafm b\u00ed \u1ea9n l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c thu\u00ea \u0111\u1ec3 \u0111\u00f3ng vai kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, nh\u00e0 h\u00e0ng ho\u1eb7c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong \u0111\u00e1nh gi\u00e1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><b>10. Nghi\u00ean c\u1ee9u d\u00e2n t\u1ed9c h\u1ecdc: <\/b><span style=\"font-weight: 400;\">D\u00e2n t\u1ed9c h\u1ecdc li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u v\u00e0o n\u1ec1n v\u0103n h\u00f3a v\u00e0 m\u00f4i tr\u01b0\u1eddng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 h\u00e0nh vi, phong t\u1ee5c v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nh\u00e2n ch\u1ee7ng h\u1ecdc v\u00e0 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><b>11. Ph\u00e2n t\u00edch n\u1ed9i dung: <\/b><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch n\u1ed9i dung bao g\u1ed3m vi\u1ec7c ph\u00e2n t\u00edch m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng n\u1ed9i dung b\u1eb1ng v\u0103n b\u1ea3n ho\u1eb7c h\u00ecnh \u1ea3nh, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u00e0i li\u1ec7u, b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c qu\u1ea3ng c\u00e1o, \u0111\u1ec3 r\u00fat ra nh\u1eefng hi\u1ec3u bi\u1ebft ho\u1eb7c m\u1eabu c\u00f3 \u00fd ngh\u0129a. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nghi\u00ean c\u1ee9u truy\u1ec1n th\u00f4ng v\u00e0 khoa h\u1ecdc x\u00e3 h\u1ed9i.<\/span><\/p>\n<p><b>12. Nh\u1eadt k\u00fd v\u00e0 t\u1ea1p ch\u00ed: <\/b><span style=\"font-weight: 400;\">Nh\u1eefng ng\u01b0\u1eddi tham gia ghi nh\u1eadt k\u00fd ho\u1eb7c nh\u1eadt k\u00fd \u0111\u1ec3 ghi l\u1ea1i tr\u1ea3i nghi\u1ec7m, suy ngh\u0129 ho\u1eb7c h\u00e0nh vi c\u1ee7a h\u1ecd trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p d\u1eef li\u1ec7u theo chi\u1ec1u d\u1ecdc c\u00f3 gi\u00e1 tr\u1ecb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u, t\u00ednh ch\u1ea5t c\u1ee7a d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 v\u00e0 chi\u1ec1u s\u00e2u hi\u1ec3u bi\u1ebft c\u1ea7n thi\u1ebft. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u01b0\u1eddng s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 s\u1eafp x\u1ebfp c\u00e1c ph\u00e1t hi\u1ec7n v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh h\u1ee3p l\u1ec7 v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Research Objective?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-research-objective\/'}\uee10{'1':39}\"><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/muc-tieu-nghien-cuu-la-gi\/\" rel=\"noopener\">M\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Top_10_Primary_Market_Research_Examples\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">10 v\u00ed d\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p h\u00e0ng \u0111\u1ea7u<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58660 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1-600x621.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1-600x621.jpg\" alt=\"V\u00ed d\u1ee5 v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p\" width=\"600\" height=\"621\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27621%27%20viewBox%3D%270%200%20600%20621%27%3E%3Crect%20width%3D%27600%27%20height%3D%27621%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1-200x207.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1-290x300.jpg 290w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1-400x414.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1-600x621.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Primary-market-research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p bao g\u1ed3m vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u g\u1ed1c tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c c\u00e1 nh\u00e2n, nh\u00f3m ho\u1eb7c ngu\u1ed3n \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3 ho\u1eb7c c\u00e1c c\u00e2u h\u1ecfi kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u01a1 b\u1ea3n v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng ch\u00fang:<\/span><\/p>\n<p><b>1. Kh\u1ea3o s\u00e1t<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u1ea3o s\u00e1t l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn c\u1ee7a nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o b\u1ea3ng c\u00e2u h\u1ecfi v\u00e0 ph\u00e2n ph\u00e1t ch\u00fang cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau. V\u00ed d\u1ee5:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t c\u00f4ng ty tung ra s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i v\u1ec1 t\u00ednh n\u0103ng, gi\u00e1 c\u1ea3 v\u00e0 s\u1edf th\u00edch c\u1ee7a s\u1ea3n ph\u1ea9m t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n<p><b>2. Ph\u1ecfng v\u1ea5n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc. Nh\u1eefng v\u00ed d\u1ee5 bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">M\u1ed9t t\u1ed5 ch\u1ee9c gi\u00e1o d\u1ee5c ph\u1ecfng v\u1ea5n nh\u1eefng sinh vi\u00ean m\u1edbi t\u1ed1t nghi\u1ec7p \u0111\u1ec3 hi\u1ec3u m\u1ee5c ti\u00eau ngh\u1ec1 nghi\u1ec7p c\u1ee7a h\u1ecd v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a t\u1ed5 ch\u1ee9c.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ph\u1ecfng v\u1ea5n b\u1ec7nh nh\u00e2n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.<\/span><\/li>\n<\/ul>\n<p><b>3. Nh\u00f3m t\u1eadp trung<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">C\u00e1c nh\u00f3m t\u1eadp trung<\/a> bao g\u1ed3m c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn nh\u1ecf, c\u00f3 c\u1ea5u tr\u00fac v\u1edbi m\u1ed9t nh\u00f3m ng\u01b0\u1eddi tham gia \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn c\u00f3 chung nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ho\u1eb7c m\u1ed1i quan t\u00e2m nh\u1ea5t \u0111\u1ecbnh. Ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u01a1 quan ti\u1ebfp th\u1ecb t\u1ed5 ch\u1ee9c c\u00e1c nh\u00f3m t\u1eadp trung \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 thu th\u1eadp \u00fd ki\u1ebfn \u200b\u200bv\u1ec1 th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh.<\/span><\/li>\n<\/ul>\n<p><b>4. Quan s\u00e1t<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u quan s\u00e1t bao g\u1ed3m vi\u1ec7c quan s\u00e1t v\u00e0 ghi l\u1ea1i tr\u1ef1c ti\u1ebfp c\u00e1c h\u00e0nh vi, t\u01b0\u01a1ng t\u00e1c ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng trong b\u1ed1i c\u1ea3nh th\u1ebf gi\u1edbi th\u1ef1c. V\u00ed d\u1ee5:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Ch\u1ee7 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb quan s\u00e1t m\u00f4 h\u00ecnh l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0nh vi mua s\u1eafm \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1ch b\u1ed1 tr\u00ed c\u1eeda h\u00e0ng v\u00e0 v\u1ecb tr\u00ed s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n<p><b>4. Th\u00ed nghi\u1ec7m<\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c th\u1eed nghi\u1ec7m \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t cho ph\u00e9p b\u1ea1n thao t\u00e1c c\u00e1c bi\u1ebfn \u0111\u1ec3 ki\u1ec3m tra c\u00e1c gi\u1ea3 thuy\u1ebft. Nh\u1eefng v\u00ed d\u1ee5 bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m h\u01b0\u01a1ng v\u1ecb \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh h\u01b0\u01a1ng v\u1ecb \u01b0a th\u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ed3 \u0103n nh\u1eb9 m\u1edbi.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">M\u1ed9t trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang th\u1eed nghi\u1ec7m c\u00e1c thi\u1ebft k\u1ebf trang web kh\u00e1c nhau \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n<p><b>6. Nghi\u00ean c\u1ee9u tr\u1ef1c tuy\u1ebfn<\/b><\/p>\n<p><span style=\"font-weight: 400;\">T\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn cho nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t chi ph\u00ed. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">M\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u00e2n t\u00edch trang web v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">M\u1ed9t c\u00f4ng ty truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh \u0111\u1ec3 hi\u1ec3u s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 thu th\u1eadp ph\u1ea3n h\u1ed3i v\u1ec1 c\u00e1c t\u00ednh n\u0103ng m\u1edbi.<\/span><\/li>\n<\/ul>\n<p><b>7. Nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba bao g\u1ed3m vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp t\u1eeb hi\u1ec7n tr\u01b0\u1eddng, th\u01b0\u1eddng l\u00e0 trong m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf. Nh\u1eefng v\u00ed d\u1ee5 bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">M\u1ed9t t\u1ed5 ch\u1ee9c m\u00f4i tr\u01b0\u1eddng ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a \u00f4 nhi\u1ec5m \u0111\u1ed1i v\u1edbi h\u1ec7 sinh th\u00e1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">M\u1ed9t c\u01a1 quan du l\u1ecbch nghi\u00ean c\u1ee9u h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch du l\u1ecbch b\u1eb1ng c\u00e1ch ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t t\u1ea1i ch\u1ed7 t\u1ea1i c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch n\u1ed5i ti\u1ebfng.<\/span><\/li>\n<\/ul>\n<p><b>8. Th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m<\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c nguy\u00ean m\u1eabu m\u1edbi. V\u00ed d\u1ee5:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng v\u1edbi ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c l\u1ed7i thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n<p><b>9. Mua s\u1eafm b\u00ed \u1ea9n<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi mua s\u1eafm b\u00ed \u1ea9n \u0111\u00f3ng vai kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, nh\u00e0 h\u00e0ng ho\u1eb7c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5.<\/span><\/li>\n<\/ul>\n<p><b>10. Nghi\u00ean c\u1ee9u d\u00e2n t\u1ed9c h\u1ecdc<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u v\u00e0o m\u00f4i tr\u01b0\u1eddng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 v\u0103n h\u00f3a, h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nh\u00e2n ch\u1ee7ng h\u1ecdc v\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 nghi\u00ean c\u1ee9u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u01a1 b\u1ea3n. Vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 v\u00e0 chi\u1ec1u s\u00e2u hi\u1ec3u bi\u1ebft c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Focus Group Research?'}\" data-sheets-userformat=\"{'2':1065473,'3':{'1':0},'12':0,'17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-focus-group-research\/'}\uee10{'1':41}\"><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nhom-tap-trung-la-gi\/\" rel=\"noopener\">Nghi\u00ean c\u1ee9u nh\u00f3m t\u1eadp trung l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_15_Best_Practices_of_Primary_Market_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">15 ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p<\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p hi\u1ec7u qu\u1ea3, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i tu\u00e2n theo c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c l\u1eadp k\u1ebf ho\u1ea1ch, th\u1ef1c hi\u1ec7n t\u1ed1t v\u00e0 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u01a1 b\u1ea3n:<\/span><\/p>\n<p><b>1. X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau: <\/b><span style=\"font-weight: 400;\">B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3 v\u00e0 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng. B\u1ea1n mu\u1ed1n tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0o? B\u1ea1n c\u1ea7n thu th\u1eadp th\u00f4ng tin g\u00ec? Vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed7 l\u1ef1c nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><b>2. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n:<\/b><span style=\"font-weight: 400;\"> X\u00e1c \u0111\u1ecbnh nh\u00f3m ho\u1eb7c c\u00e1 nh\u00e2n b\u1ea1n c\u1ea7n thu th\u1eadp d\u1eef li\u1ec7u. Hi\u1ec3u nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1ea1o m\u1eabu \u0111\u1ea1i di\u1ec7n ch\u00ednh x\u00e1c cho th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><b>3. Ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ph\u00f9 h\u1ee3p:<\/b><span style=\"font-weight: 400;\"> Ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ho\u1eb7c c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 lo\u1ea1i d\u1eef li\u1ec7u b\u1ea1n c\u1ea7n. H\u00e3y xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ng\u00e2n s\u00e1ch, d\u00f2ng th\u1eddi gian v\u00e0 m\u1ee9c \u0111\u1ed9 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u1ea7n thi\u1ebft.<\/span><\/p>\n<p><b>4. X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u: <\/b><span style=\"font-weight: 400;\">T\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u chi ti\u1ebft n\u00eau r\u00f5 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u, quy tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u, d\u00f2ng th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch. C\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch c\u00f3 c\u1ea5u tr\u00fac t\u1ed1t s\u1ebd gi\u00fap b\u1ea1n lu\u00f4n ng\u0103n n\u1eafp v\u00e0 t\u1eadp trung.<\/span><\/p>\n<p><b>5. Thi\u1ebft k\u1ebf c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u hi\u1ec7u qu\u1ea3:<\/b><span style=\"font-weight: 400;\"> N\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng kh\u1ea3o s\u00e1t, b\u1ea3ng c\u00e2u h\u1ecfi ho\u1eb7c k\u1ecbch b\u1ea3n ph\u1ecfng v\u1ea5n, h\u00e3y \u0111\u1ea3m b\u1ea3o ch\u00fang \u0111\u01b0\u1ee3c so\u1ea1n th\u1ea3o t\u1ed1t. S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef r\u00f5 r\u00e0ng, kh\u00e1ch quan v\u00e0 kh\u00f4ng m\u01a1 h\u1ed3. Th\u1eed nghi\u1ec7m th\u00ed \u0111i\u1ec3m c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft m\u1ecdi v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ea7y \u0111\u1ee7.<\/span><\/p>\n<p><b>6. Tuy\u1ec3n m\u1eabu \u0111\u1ea1i di\u1ec7n: <\/b><span style=\"font-weight: 400;\">N\u1ebfu nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n li\u00ean quan \u0111\u1ebfn m\u1ed9t nh\u00f3m m\u1eabu, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u00f3m \u0111\u00f3 \u0111\u1ea1i di\u1ec7n ch\u00ednh x\u00e1c cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. L\u1ea5y m\u1eabu ng\u1eabu nhi\u00ean ho\u1eb7c l\u1ea5y m\u1eabu ph\u00e2n t\u1ea7ng c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m sai l\u1ec7ch.<\/span><\/p>\n<p><b>7. \u0110\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u:<\/b><span style=\"font-weight: 400;\"> Th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o thu th\u1eadp d\u1eef li\u1ec7u ch\u00ednh x\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady. \u0110\u00e0o t\u1ea1o ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n ho\u1eb7c qu\u1ea3n tr\u1ecb vi\u00ean kh\u1ea3o s\u00e1t, theo d\u00f5i qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 x\u00e1c th\u1ef1c c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi khi c\u00f3 th\u1ec3.<\/span><\/p>\n<p><b>8. Duy tr\u00ec th\u1ef1c h\u00e0nh \u0111\u1ea1o \u0111\u1ee9c:<\/b> <span style=\"font-weight: 400;\">T\u00f4n tr\u1ecdng quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a ng\u01b0\u1eddi tham gia, l\u1ea5y s\u1ef1 \u0111\u1ed3ng \u00fd c\u00f3 hi\u1ec3u bi\u1ebft v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n tu\u00e2n th\u1ee7 c\u00e1c nguy\u00ean t\u1eafc v\u00e0 quy \u0111\u1ecbnh v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi x\u1eed l\u00fd c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u1ea1y c\u1ea3m ho\u1eb7c d\u1eef li\u1ec7u c\u00e1 nh\u00e2n.<\/span><\/p>\n<p><b>9. Gi\u1ea3m thi\u1ec3u sai l\u1ec7ch: <\/b><span style=\"font-weight: 400;\">H\u00e3y nh\u1eadn bi\u1ebft c\u00e1c ngu\u1ed3n sai l\u1ec7ch ti\u1ec1m \u1ea9n trong nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 sai l\u1ec7ch x\u00e1c nh\u1eadn ho\u1eb7c c\u00e1c c\u00e2u h\u1ecfi d\u1eabn d\u1eaft trong kh\u1ea3o s\u00e1t. Th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 gi\u1ea3m thi\u1ec3u nh\u1eefng sai l\u1ec7ch n\u00e0y trong vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><b>10. S\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u:<\/b><span style=\"font-weight: 400;\"> B\u1ea5t c\u1ee9 khi n\u00e0o c\u00f3 th\u1ec3, h\u00e3y tam gi\u00e1c h\u00f3a nh\u1eefng ph\u00e1t hi\u1ec7n c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u ho\u1eb7c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 n\u00e2ng cao t\u00ednh gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><b>11. Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3: <\/b><span style=\"font-weight: 400;\">Th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch qu\u1ea3n l\u00fd d\u1eef li\u1ec7u \u0111\u1ec3 s\u1eafp x\u1ebfp, l\u01b0u tr\u1eef v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m th\u00edch h\u1ee3p \u0111\u1ec3 thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/span><\/p>\n<p><b>12. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u k\u1ef9 l\u01b0\u1ee1ng:<\/b><span style=\"font-weight: 400;\"> Ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch m\u1ea1nh m\u1ebd d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec3 r\u00fat ra nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 \u00fd ngh\u0129a. S\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt th\u1ed1ng k\u00ea, c\u00f4ng c\u1ee5 tr\u1ef1c quan ho\u1eb7c <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/a> th\u00edch h\u1ee3p, t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><b>13. B\u00e1o c\u00e1o k\u1ebft qu\u1ea3 m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng: <\/b><span style=\"font-weight: 400;\">Tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 ng\u1eafn g\u1ecdn. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh tr\u1ef1c quan nh\u01b0 bi\u1ec3u \u0111\u1ed3 v\u00e0 \u0111\u1ed3 th\u1ecb \u0111\u1ec3 minh h\u1ecda c\u00e1c \u0111i\u1ec3m ch\u00ednh. Cung c\u1ea5p c\u00e1c khuy\u1ebfn ngh\u1ecb d\u1ef1a tr\u00ean nh\u1eefng ph\u00e1t hi\u1ec7n c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><b>14. L\u1eb7p l\u1ea1i v\u00e0 c\u1ea3i ti\u1ebfn: <\/b><span style=\"font-weight: 400;\">Sau khi ho\u00e0n th\u00e0nh nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n, h\u00e3y \u0111\u00e1nh gi\u00e1 qu\u00e1 tr\u00ecnh v\u00e0 k\u1ebft qu\u1ea3. H\u00e3y xem x\u00e9t \u0111i\u1ec1u g\u00ec \u0111\u00e3 l\u00e0m t\u1ed1t v\u00e0 \u0111i\u1ec1u g\u00ec c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n cho c\u00e1c d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u trong t\u01b0\u01a1ng lai.<\/span><\/p>\n<p><b>15. \u0110\u1ea1o lu\u1eadt d\u1ef1a tr\u00ean th\u00f4ng tin chi ti\u1ebft: <\/b><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc thu \u0111\u01b0\u1ee3c t\u1eeb nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t. Nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 t\u00e1c \u0111\u1ed9ng th\u1ef1c t\u1ebf \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, ti\u1ebfp th\u1ecb ho\u1eb7c c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c c\u1ee7a t\u1ed5 ch\u1ee9c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch l\u00e0m theo nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ch\u00ednh c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh t\u1ed1t, \u0111\u00e1ng tin c\u1eady v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t. Ngo\u00e0i ra, h\u00e3y c\u00e2n nh\u1eafc t\u00ecm ki\u1ebfm s\u1ef1 h\u01b0\u1edbng d\u1eabn t\u1eeb c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 kinh nghi\u1ec7m ho\u1eb7c chuy\u00ean gia t\u01b0 v\u1ea5n v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u n\u1ebfu b\u1ea1n ch\u01b0a quen v\u1edbi nghi\u00ean c\u1ee9u c\u01a1 b\u1ea3n.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Research Design?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-research-design\/'}\uee10{'1':36}\"><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/thiet-ke-nghien-cuu-la-gi\/\" rel=\"noopener\">Thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":82828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4618],"class_list":["post-82827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-nick-jain-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p, v\u00ed d\u1ee5 v\u00e0 c\u00e1ch th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t<\/title>\n<meta name=\"description\" content=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c ngu\u1ed3n ban \u0111\u1ea7u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u00e0 th\u00f4ng tin v\u1ec1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3. 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