{"id":82821,"date":"2023-09-08T06:10:06","date_gmt":"2023-09-08T10:10:06","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/phan-tich-nghien-cuu-thi-truong-la-gi\/"},"modified":"2024-06-20T06:12:53","modified_gmt":"2024-06-20T10:12:53","slug":"phan-tich-nghien-cuu-thi-truong-la-gi","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/phan-tich-nghien-cuu-thi-truong-la-gi\/","title":{"rendered":"Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, c\u00e1c b\u01b0\u1edbc, l\u1ee3i \u00edch v\u00e0 ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Market_Research_Analysis\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, x\u1eed l\u00fd, gi\u1ea3i th\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u c\u00f3 h\u1ec7 th\u1ed1ng li\u00ean quan \u0111\u1ebfn m\u1ed9t th\u1ecb tr\u01b0\u1eddng, ng\u00e0nh ho\u1eb7c m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ee5 th\u1ec3. M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a n\u00f3 l\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a th\u1ecb tr\u01b0\u1eddng, bao g\u1ed3m h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, b\u1ed1i c\u1ea3nh c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan kh\u00e1c. Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nh\u1eb1m m\u1ee5c \u0111\u00edch cung c\u1ea5p cho doanh nghi\u1ec7p th\u00f4ng tin h\u1eefu \u00edch c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin cho qu\u00e1 tr\u00ecnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><b>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n v\u00e0 m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/b><\/p>\n<ul>\n<li><b>Thu th\u1eadp d\u1eef li\u1ec7u: <\/b><span style=\"font-weight: 400;\">Qu\u00e1 tr\u00ecnh b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. D\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n th\u00e0nh hai lo\u1ea1i ch\u00ednh:<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u s\u01a1 c\u1ea5p: D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c ngu\u1ed3n ban \u0111\u1ea7u, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">nh\u00f3m t\u1eadp trung<\/a> , quan s\u00e1t v\u00e0 th\u1eed nghi\u1ec7m.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u th\u1ee9 c\u1ea5p: D\u1eef li\u1ec7u hi\u1ec7n c\u00f3 \u0111\u01b0\u1ee3c thu th\u1eadp b\u1edfi b\u00ean th\u1ee9 ba, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng, \u1ea5n ph\u1ea9m c\u1ee7a ch\u00ednh ph\u1ee7, \u1ea5n ph\u1ea9m trong ng\u00e0nh v\u00e0 nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt.<\/span><\/p>\n<ul>\n<li><b>X\u1eed l\u00ed d\u1eef li\u1ec7u: <\/b><span style=\"font-weight: 400;\">Sau khi \u0111\u01b0\u1ee3c thu th\u1eadp, d\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c x\u1eed l\u00fd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a n\u00f3. B\u01b0\u1edbc n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c l\u00e0m s\u1ea1ch d\u1eef li\u1ec7u \u0111\u1ec3 lo\u1ea1i b\u1ecf l\u1ed7i ho\u1eb7c s\u1ef1 kh\u00f4ng nh\u1ea5t qu\u00e1n v\u00e0 c\u1ea5u tr\u00fac d\u1eef li\u1ec7u theo c\u00e1ch ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u00e2n t\u00edch. X\u1eed l\u00fd d\u1eef li\u1ec7u c\u0169ng c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn m\u00e3 h\u00f3a, ph\u00e2n lo\u1ea1i v\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u: <\/b><span style=\"font-weight: 400;\">Tr\u1ecdng t\u00e2m c\u1ee7a ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c ki\u1ec3m tra v\u00e0 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 r\u00fat ra nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 \u00fd ngh\u0129a. C\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch v\u00e0 c\u00f4ng c\u1ee5 th\u1ed1ng k\u00ea kh\u00e1c nhau \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f4 h\u00ecnh, m\u1ed1i quan h\u1ec7, xu h\u01b0\u1edbng v\u00e0 m\u1ed1i t\u01b0\u01a1ng quan trong d\u1eef li\u1ec7u. Ph\u00e2n t\u00edch n\u00e0y h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n t\u00edch c\u1ea1nh tranh:<\/b><span style=\"font-weight: 400;\"> \u0110\u00e1nh gi\u00e1 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh thi\u1ebft y\u1ebfu c\u1ee7a ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m nghi\u00ean c\u1ee9u \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, chi\u1ebfn l\u01b0\u1ee3c, th\u1ecb ph\u1ea7n v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Hi\u1ec3u \u0111\u01b0\u1ee3c m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ecbnh v\u1ecb c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng: <\/b><span style=\"font-weight: 400;\">Hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng suy ngh\u0129, c\u1ea3m nh\u1eadn v\u00e0 h\u00e0nh \u0111\u1ed9ng l\u00e0 m\u1ee5c ti\u00eau tr\u1ecdng t\u00e2m c\u1ee7a ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u00f3i quen mua h\u00e0ng, \u0111\u1ed9ng c\u01a1 v\u00e0 \u0111i\u1ec3m y\u1ebfu. Th\u00f4ng tin n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>X\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng: <\/b><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u1ea5t, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i. Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng xu h\u01b0\u1edbng n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty th\u00edch \u1ee9ng, \u0111\u1ed5i m\u1edbi v\u00e0 duy tr\u00ec t\u00ednh c\u1ea1nh tranh tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng t\u01b0\u01a1ng \u1ee9ng c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c: <\/b><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng, m\u1ee5c ti\u00eau c\u1ee7a ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c. Nh\u1eefng quy\u1ebft \u0111\u1ecbnh n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3, chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, th\u00e2m nh\u1eadp ho\u1eb7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, v.v.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Gi\u1ea3m thi\u1ec3u r\u1ee7i ro:<\/b><span style=\"font-weight: 400;\"> B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c ti\u1ec1m \u1ea9n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro. \u0110i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m kh\u1ea3 n\u0103ng x\u1ea3y ra nh\u1eefng th\u1ea5t b\u1ea1i b\u1ea5t ng\u1edd v\u00e0 cho ph\u00e9p qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p thu th\u1eadp v\u00e0 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t, gi\u1ea3m thi\u1ec3u r\u1ee7i ro, x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 duy tr\u00ec t\u00ednh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng t\u01b0\u01a1ng \u1ee9ng. N\u00f3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh.<\/span><\/p>\n<h2 id=\"toc_Market_Research_Analysis_Steps\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">C\u00e1c b\u01b0\u1edbc ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58664 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-1-600x1057.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-1-600x1057.jpg\" alt=\"C\u00e1c b\u01b0\u1edbc ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" width=\"600\" height=\"1057\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%271057%27%20viewBox%3D%270%200%20600%201057%27%3E%3Crect%20width%3D%27600%27%20height%3D%271057%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-1-170x300.jpg 170w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-1-200x352.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-1-400x704.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-1-582x1024.jpg 582w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-1-600x1057.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-1-scaled.jpg 681w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m m\u1ed9t lo\u1ea1t c\u00e1c b\u01b0\u1edbc c\u00f3 h\u1ec7 th\u1ed1ng \u0111\u1ec3 thu th\u1eadp, x\u1eed l\u00fd v\u00e0 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u nh\u1eb1m hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ho\u1eb7c ng\u00e0nh c\u1ee5 th\u1ec3. Nh\u1eefng b\u01b0\u1edbc n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc ch\u00ednh trong quy tr\u00ecnh ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/span><\/p>\n<p><b>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00e1c th\u1ea3o ch\u00ednh x\u00e1c c\u00e1c m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> c\u1ee7a b\u1ea1n. B\u1ea1n \u0111ang mu\u1ed1n thu th\u1eadp th\u00f4ng tin chi ti\u1ebft ho\u1eb7c d\u1eef li\u1ec7u c\u1ee5 th\u1ec3 n\u00e0o? C\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? Hi\u1ec3u m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh.<\/span><\/p>\n<p><b>B\u01b0\u1edbc 2: Thu th\u1eadp d\u1eef li\u1ec7u<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Thu th\u1eadp d\u1eef li\u1ec7u li\u00ean quan t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m d\u1eef li\u1ec7u ch\u00ednh (\u0111\u01b0\u1ee3c thu th\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">nh\u00f3m t\u1eadp trung<\/a> , quan s\u00e1t, v.v.) v\u00e0 d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p (d\u1eef li\u1ec7u hi\u1ec7n c\u00f3 t\u1eeb c\u00e1c b\u00e1o c\u00e1o, \u1ea5n ph\u1ea9m, c\u01a1 s\u1edf d\u1eef li\u1ec7u, v.v.). H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n h\u00e0i h\u00f2a v\u1edbi m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><b>B\u01b0\u1edbc 3: X\u1eed l\u00fd v\u00e0 l\u00e0m s\u1ea1ch d\u1eef li\u1ec7u<\/b><\/p>\n<p><span style=\"font-weight: 400;\">L\u00e0m s\u1ea1ch v\u00e0 x\u1eed l\u00fd tr\u01b0\u1edbc d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a d\u1eef li\u1ec7u. B\u01b0\u1edbc n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c lo\u1ea1i b\u1ecf c\u00e1c b\u1ea3n ghi tr\u00f9ng l\u1eb7p, s\u1eeda l\u1ed7i v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch.<\/span><\/p>\n<p><b>B\u01b0\u1edbc 4: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u1eb1ng c\u00e1c k\u1ef9 thu\u1eadt v\u00e0 c\u00f4ng c\u1ee5 th\u00edch h\u1ee3p. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch ph\u1ed5 bi\u1ebfn bao g\u1ed3m ph\u00e2n t\u00edch th\u1ed1ng k\u00ea, ph\u00e2n t\u00edch h\u1ed3i quy, ph\u00e2n t\u00edch xu h\u01b0\u1edbng, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n t\u00edch t\u00ecnh c\u1ea3m. M\u1ee5c ti\u00eau l\u00e0 r\u00fat ra nh\u1eefng hi\u1ec3u bi\u1ebft quan tr\u1ecdng t\u1eeb d\u1eef li\u1ec7u.<\/span><\/p>\n<p><b>B\u01b0\u1edbc 5: Ph\u00e2n t\u00edch c\u1ea1nh tranh<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh b\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. Ph\u00e2n t\u00edch \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, th\u1ecb ph\u1ea7n, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eadn bi\u1ebft c\u00e1c c\u01a1 h\u1ed9i v\u00e0 \u0111i\u1ec3m y\u1ebfu ti\u1ec1m \u1ea9n trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh.<\/span><\/p>\n<p><b>B\u01b0\u1edbc 6: Ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ki\u1ec3m tra h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u li\u00ean quan \u0111\u1ebfn s\u1edf th\u00edch, th\u00f3i quen mua h\u00e0ng, \u0111\u1ed9ng c\u01a1 v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc. Nh\u1eadn th\u00f4ng tin chi ti\u1ebft v\u1ec1 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><b>B\u01b0\u1edbc 7: X\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i. Lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng thay \u0111\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><b>B\u01b0\u1edbc 8: Gi\u1ea3i th\u00edch d\u1eef li\u1ec7u<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Gi\u1ea3i th\u00edch k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n trong khu\u00f4n kh\u1ed5 m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n. Nh\u1eefng ph\u00e1t hi\u1ec7n n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n? C\u00f3 th\u00f4ng tin chi ti\u1ebft h\u1eefu \u00edch n\u00e0o c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kh\u00f4ng?<\/span><\/p>\n<p><b>B\u01b0\u1edbc 9: B\u00e1o c\u00e1o v\u00e0 tr\u00ecnh b\u00e0y<\/b><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea1o m\u1ed9t b\u00e1o c\u00e1o ho\u1eb7c b\u1ea3n tr\u00ecnh b\u00e0y to\u00e0n di\u1ec7n t\u00f3m t\u1eaft k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, bi\u1ec3u \u0111\u1ed3 v\u00e0 \u0111\u1ed3 th\u1ecb r\u00f5 r\u00e0ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Bao g\u1ed3m c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 th\u1ec3 h\u01b0\u1edbng d\u1eabn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n<p><b>B\u01b0\u1edbc 10: Ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc thu \u0111\u01b0\u1ee3c t\u1eeb ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng su\u1ed1t. Nh\u1eefng quy\u1ebft \u0111\u1ecbnh n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3, chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, th\u00e2m nh\u1eadp ho\u1eb7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, v.v.<\/span><\/p>\n<p><b>B\u01b0\u1edbc 11: Th\u1ef1c hi\u1ec7n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u01b0a c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n v\u00e0o h\u00e0nh \u0111\u1ed9ng. Th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n. Li\u00ean t\u1ee5c theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n khi c\u1ea7n thi\u1ebft.<\/span><\/p>\n<p><b>B\u01b0\u1edbc 12: Gi\u00e1m s\u00e1t li\u00ean t\u1ee5c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c. Li\u00ean t\u1ee5c theo d\u00f5i c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 di\u1ec5n bi\u1ebfn c\u1ea1nh tranh \u0111\u1ec3 lu\u00f4n th\u00edch \u1ee9ng v\u00e0 ph\u1ea3n \u1ee9ng nhanh v\u1edbi nh\u1eefng thay \u0111\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch l\u00e0m theo c\u00e1c b\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t, \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u0169ng nh\u01b0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u1ed5i m\u1edbi trong c\u00e1c ng\u00e0nh t\u01b0\u01a1ng \u1ee9ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Research Design?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-research-design\/'}\uee10{'1':36}\"><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/thiet-ke-nghien-cuu-la-gi\/\" rel=\"noopener\">Thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Market_Research_Analysis_Benefits\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">L\u1ee3i \u00edch ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c thu\u1ed9c nhi\u1ec1u ng\u00e0nh kh\u00e1c nhau. Nh\u1eefng l\u1ee3i \u00edch n\u00e0y l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t, \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch ch\u00ednh c\u1ee7a vi\u1ec7c ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/span><\/p>\n<ul>\n<li><b>Ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t:<\/b><span style=\"font-weight: 400;\"> Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 th\u00f4ng tin d\u1ef1a tr\u00ean d\u1eef li\u1ec7u h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi v\u00e0 xu h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng h\u01a1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Gi\u1ea3m thi\u1ec3u r\u1ee7i ro: <\/b><span style=\"font-weight: 400;\">Th\u00f4ng qua <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> , t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc nh\u1eefng r\u1ee7i ro, th\u00e1ch th\u1ee9c ti\u1ec1m \u1ea9n. C\u00e1ch ti\u1ebfp c\u1eadn ch\u1ee7 \u0111\u1ed9ng n\u00e0y cho ph\u00e9p h\u1ecd ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng, gi\u1ea3m t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c s\u1ef1 ki\u1ec7n kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Hi\u1ec3u bi\u1ebft th\u1ecb tr\u01b0\u1eddng:<\/b><span style=\"font-weight: 400;\"> Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap c\u00e1c c\u00f4ng ty hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd, bao g\u1ed3m nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi mua h\u00e0ng. Ki\u1ebfn th\u1ee9c n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>L\u1ee3i th\u1ebf c\u1ea1nh tranh: <\/b><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch b\u1ed1i c\u1ea3nh c\u1ea1nh tranh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Th\u00f4ng tin n\u00e0y cho ph\u00e9p h\u1ecd ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a m\u00ecnh v\u00e0 khai th\u00e1c \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, d\u1eabn \u0111\u1ebfn l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m: <\/b><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng h\u01b0\u1edbng d\u1eabn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch kh\u00e1m ph\u00e1 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111i\u1ec3m y\u1ebfu v\u00e0 nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c c\u00f4ng ty t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd, t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3:<\/b><span style=\"font-weight: 400;\"> Hi\u1ec3u h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u00fap t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n. Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb, th\u00f4ng \u0111i\u1ec7p v\u00e0 th\u1eddi \u0111i\u1ec3m ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 t\u1ed1i \u01b0u: <\/b><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 t\u1ed1i \u01b0u cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh th\u00f4ng qua ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1, gi\u00e1 c\u1ea3 c\u1ea1nh tranh v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>M\u1edf r\u1ed9ng v\u00e0 \u0111a d\u1ea1ng h\u00f3a th\u1ecb tr\u01b0\u1eddng: <\/b><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 c\u00e1c c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 c\u00e1c l\u0129nh v\u1ef1c ti\u1ec1m n\u0103ng \u0111\u1ec3 \u0111a d\u1ea1ng h\u00f3a. C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi ho\u1eb7c gi\u1edbi thi\u1ec7u c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>C\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng: <\/b><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch s\u1eafp x\u1ebfp c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng quay tr\u1edf l\u1ea1i v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec7t t\u00ecnh.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Hi\u1ec7u qu\u1ea3 chi ph\u00ed: <\/b><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3 h\u01a1n b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u00e1ng ki\u1ebfn \u200b\u200bc\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mang l\u1ea1i k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c nh\u1ea5t. \u0110i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m chi ti\u00eau l\u00e3ng ph\u00ed v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>K\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c: <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> cung c\u1ea5p c\u01a1 s\u1edf \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u00e1ng ki\u1ebfn. N\u00f3 cho ph\u00e9p c\u00e1c c\u00f4ng ty thi\u1ebft l\u1eadp \u0111i\u1ec3m chu\u1ea9n, theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 kinh doanh kh\u00e1c nhau.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ed5i m\u1edbi v\u00e0 th\u00edch \u1ee9ng:<\/b><span style=\"font-weight: 400;\"> Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p c\u1eadp nh\u1eadt xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i. Ki\u1ebfn th\u1ee9c n\u00e0y khuy\u1ebfn kh\u00edch s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Danh ti\u1ebfng \u0111\u01b0\u1ee3c n\u00e2ng cao:<\/b> <span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty th\u1ec3 hi\u1ec7n cam k\u1ebft hi\u1ec3u bi\u1ebft th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 \u0111\u01b0\u1ee3c danh ti\u1ebfng \u0111\u01b0\u1ee3c n\u00e2ng cao trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, gi\u1ea3m thi\u1ec3u r\u1ee7i ro, \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. \u0110\u00e2y l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn \u0111\u00e1ng k\u1ec3 b\u1eb1ng c\u00e1ch gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a h\u1ecd ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Primary Market Research?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-primary-market-research\/'}\uee10{'1':44}\"><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-so-cap-la-gi\/\" rel=\"noopener\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_15_Market_Research_Analysis_Best_Practices\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">15 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t v\u1ec1 ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58665 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-2-600x422.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-2-600x422.jpg\" alt=\"Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t\" width=\"600\" height=\"422\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27422%27%20viewBox%3D%270%200%20600%20422%27%3E%3Crect%20width%3D%27600%27%20height%3D%27422%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-2-200x141.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-2-300x211.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-2-400x281.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-2-600x422.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Market-Research-Analysis-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u00e0 duy tr\u00ec t\u00ednh c\u1ea1nh tranh trong c\u00e1c ng\u00e0nh t\u01b0\u01a1ng \u1ee9ng c\u1ee7a h\u1ecd. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n mang l\u1ea1i nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb, h\u00e3y xem x\u00e9t c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t sau:<\/span><\/p>\n<p><b>1. X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau<\/b><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n. B\u1ea1n mu\u1ed1n gi\u1ea3i quy\u1ebft nh\u1eefng th\u1eafc m\u1eafc c\u1ee5 th\u1ec3 n\u00e0o? M\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 mong mu\u1ed1n c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? C\u00f3 m\u1ed9t m\u1ee5c \u0111\u00edch \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng cho n\u1ed7 l\u1ef1c nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><b>2. S\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u<\/b><\/p>\n<p><span style=\"font-weight: 400;\">K\u1ebft h\u1ee3p c\u1ea3 ngu\u1ed3n d\u1eef li\u1ec7u s\u01a1 c\u1ea5p v\u00e0 th\u1ee9 c\u1ea5p. D\u1eef li\u1ec7u ch\u00ednh \u0111\u01b0\u1ee3c thu th\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, trong khi d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p \u0111\u1ebfn t\u1eeb c\u00e1c ngu\u1ed3n hi\u1ec7n c\u00f3. Vi\u1ec7c s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u s\u1ebd n\u00e2ng cao t\u00ednh to\u00e0n di\u1ec7n cho ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><b>3. \u0110\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u l\u00e0 t\u1ed1i quan tr\u1ecdng. Th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o d\u1eef li\u1ec7u b\u1ea1n thu th\u1eadp l\u00e0 ch\u00ednh x\u00e1c, ph\u00f9 h\u1ee3p v\u00e0 \u0111\u00e1ng tin c\u1eady. X\u00e1c minh \u0111\u1ed9 tin c\u1eady c\u1ee7a c\u00e1c ngu\u1ed3n c\u1ee7a b\u1ea1n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c quy tr\u00ecnh l\u00e0m s\u1ea1ch d\u1eef li\u1ec7u \u0111\u1ec3 lo\u1ea1i b\u1ecf l\u1ed7i v\u00e0 s\u1ef1 kh\u00f4ng nh\u1ea5t qu\u00e1n.<\/span><\/p>\n<p><b>4. Ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n chia \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n th\u00e0nh c\u00e1c nh\u00f3m ri\u00eang bi\u1ec7t d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi ho\u1eb7c c\u00e1c ti\u00eau ch\u00ed c\u00f3 li\u00ean quan kh\u00e1c. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p h\u01a1n.<\/span><\/p>\n<p><b>5. S\u1eed d\u1ee5ng nhi\u1ec1u k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch kh\u00e1c nhau<\/b><\/p>\n<p><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng m\u1ed9t lo\u1ea1t c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch nh\u01b0 ph\u01b0\u01a1ng ph\u00e1p <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">\u0111\u1ecbnh l\u01b0\u1ee3ng<\/a> v\u00e0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">\u0111\u1ecbnh t\u00ednh<\/a> . Ph\u00e2n t\u00edch \u0111\u1ecbnh <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-luong-la-gi\/\">l\u01b0\u1ee3ng<\/a> li\u00ean quan \u0111\u1ebfn d\u1eef li\u1ec7u s\u1ed1, trong khi ph\u00e2n t\u00edch <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">\u0111\u1ecbnh t\u00ednh<\/a> kh\u00e1m ph\u00e1 nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc t\u1eeb c\u00e1c c\u00e2u h\u1ecfi v\u00e0 cu\u1ed9c ph\u1ecfng v\u1ea5n m\u1edf. Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n n\u00e0y mang \u0111\u1ebfn m\u1ed9t g\u00f3c nh\u00ecn \u0111\u1ea7y \u0111\u1ee7 h\u01a1n.<\/span><\/p>\n<p><b>6. Lu\u00f4n kh\u00e1ch quan v\u00e0 kh\u00f4ng thi\u00ean v\u1ecb<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u00e1nh thi\u00ean v\u1ecb trong <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-la-gi\/\">nghi\u00ean c\u1ee9u<\/a> c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch duy tr\u00ec t\u00ednh kh\u00e1ch quan. H\u00e3y nh\u1eadn bi\u1ebft b\u1ea5t k\u1ef3 quan ni\u1ec7m ho\u1eb7c gi\u1ea3 \u0111\u1ecbnh \u0111\u1ecbnh s\u1eb5n n\u00e0o c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef kh\u00e1ch quan v\u00e0 gi\u1ea3i th\u00edch k\u1ebft qu\u1ea3.<\/span><\/p>\n<p><b>7. Hi\u1ec3u k\u1ef9 th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-la-gi\/\">nghi\u00ean c\u1ee9u<\/a> , h\u00e3y hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u00e0nh m\u00e0 b\u1ea1n \u0111ang \u0111i\u1ec1u tra. Ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u1eb7t c\u00e2u h\u1ecfi ph\u00f9 h\u1ee3p v\u00e0 di\u1ec5n gi\u1ea3i c\u00e1c ph\u00e1t hi\u1ec7n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><b>8. \u0110\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 v\u00e0 c\u00f4ng c\u1ee5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m ti\u00ean ti\u1ebfn \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh, x\u1eed l\u00fd c\u00e1c t\u1eadp d\u1eef li\u1ec7u l\u1edbn v\u00e0 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n. H\u00e3y c\u00e2n nh\u1eafc \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u \u0111\u1ec3 tr\u00ecnh b\u00e0y c\u00e1c ph\u00e1t hi\u1ec7n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><b>9. H\u1ecdc t\u1eadp v\u00e0 th\u00edch \u1ee9ng li\u00ean t\u1ee5c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Lu\u00f4n c\u1eadp nh\u1eadt cho m\u00ecnh v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh. \u0110i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i, v\u00ec v\u1eady \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-la-gi\/\">ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u<\/a> c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p><b>10. Nh\u1eefng c\u00e2n nh\u1eafc v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n \u0111\u1ea1o \u0111\u1ee9c trong vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. T\u00f4n tr\u1ecdng quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 b\u1ea3o m\u1eadt, nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng \u00fd khi c\u1ea7n thi\u1ebft v\u00e0 \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u.<\/span><\/p>\n<p><b>11. Th\u01b0\u1eddng xuy\u00ean trao \u0111\u1ed5i k\u1ebft qu\u1ea3<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Chia s\u1ebb k\u1ebft qu\u1ea3 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-la-gi\/\">nghi\u00ean c\u1ee9u<\/a> v\u1edbi c\u00e1c b\u00ean li\u00ean quan trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n. Giao ti\u1ebfp hi\u1ec7u qu\u1ea3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n<p><b>12. Qu\u00e1 tr\u00ecnh l\u1eb7p \u0111i l\u1eb7p l\u1ea1i<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u1ea3i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. Khi b\u1ea1n tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean nh\u1eefng ph\u00e1t hi\u1ec7n c\u1ee7a m\u00ecnh, h\u00e3y ti\u1ebfp t\u1ee5c theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 lu\u00f4n ph\u1ea3n \u1ee9ng nhanh v\u1edbi nh\u1eefng thay \u0111\u1ed5i.<\/span><\/p>\n<p><b>13. \u0110i\u1ec3m chu\u1ea9n v\u00e0 \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7t \u0111i\u1ec3m chu\u1ea9n v\u00e0 ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n. Th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 xem b\u1ea1n c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau hay kh\u00f4ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch ti\u1ebfp c\u1eadn n\u1ebfu c\u1ea7n.<\/span><\/p>\n<p><b>14. T\u00ecm ki\u1ebfm chuy\u00ean m\u00f4n b\u00ean ngo\u00e0i<\/b><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y c\u00e2n nh\u1eafc vi\u1ec7c tham kh\u1ea3o \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a c\u00e1c chuy\u00ean gia b\u00ean ngo\u00e0i ho\u1eb7c thu\u00ea chuy\u00ean gia nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng khi c\u1ea7n thi\u1ebft. Chuy\u00ean m\u00f4n c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><b>15. Ghi l\u1ea1i quy tr\u00ecnh c\u1ee7a b\u1ea1n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Duy tr\u00ec t\u00e0i li\u1ec7u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-la-gi\/\">qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u<\/a> c\u1ee7a b\u1ea1n, bao g\u1ed3m c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 gi\u1ea3 \u0111\u1ecbnh. T\u00e0i li\u1ec7u n\u00e0y c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 t\u00ednh minh b\u1ea1ch v\u00e0 tham kh\u1ea3o trong t\u01b0\u01a1ng lai.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch l\u00e0m theo nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng, cung c\u1ea5p th\u00f4ng tin cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh v\u00e0 g\u00f3p ph\u1ea7n v\u00e0o th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Qualitative Market Research?'}\" data-sheets-userformat=\"{'2':1065473,'3':{'1':0},'12':0,'17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-qualitative-market-research\/'}\uee10{'1':48}\"><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-dinh-tinh-la-gi\/\" rel=\"noopener\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh t\u00ednh l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":82822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4618],"class_list":["post-82821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-nick-jain-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, c\u00e1c b\u01b0\u1edbc, l\u1ee3i \u00edch v\u00e0 ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t<\/title>\n<meta name=\"description\" content=\"Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, x\u1eed l\u00fd, gi\u1ea3i th\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u c\u00f3 h\u1ec7 th\u1ed1ng li\u00ean quan \u0111\u1ebfn m\u1ed9t th\u1ecb tr\u01b0\u1eddng, ng\u00e0nh ho\u1eb7c m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ee5 th\u1ec3. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c b\u01b0\u1edbc ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, l\u1ee3i \u00edch v\u00e0 c\u00e1ch th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-tich-nghien-cuu-thi-truong-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, c\u00e1c b\u01b0\u1edbc, l\u1ee3i \u00edch v\u00e0 ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t\" \/>\n<meta property=\"og:description\" content=\"Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, x\u1eed l\u00fd, gi\u1ea3i th\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u c\u00f3 h\u1ec7 th\u1ed1ng li\u00ean quan \u0111\u1ebfn m\u1ed9t th\u1ecb tr\u01b0\u1eddng, ng\u00e0nh ho\u1eb7c m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ee5 th\u1ec3. 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