M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div>
- Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec?<\/a><\/li>
- Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/li>
- V\u00ed d\u1ee5 v\u1ec1 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/li><\/ul><\/div><\/div><\/div><\/div>
Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec?<\/h2>\n
Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nghi\u00ean c\u1ee9u hi\u1ec3u bi\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. Lo\u1ea1i nghi\u00ean c\u1ee9u n\u00e0y r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd. Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u00fap c\u00e1c c\u00f4ng ty hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd, x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng v\u00e0 duy tr\u00ec t\u00ednh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/b><\/p>\n
- \n
- Hi\u1ec3u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/b> C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eb1m m\u1ee5c \u0111\u00edch kh\u00e1m ph\u00e1 c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd v\u00e0 c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi trong t\u01b0\u01a1ng lai v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb cho ph\u00f9 h\u1ee3p.<\/span><\/li>\n<\/ul>\n
- \n
- Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng:<\/b> Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c nh\u00f3m ri\u00eang bi\u1ec7t d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc ho\u1eb7c c\u00e1c ti\u00eau ch\u00ed kh\u00e1c. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p.<\/span><\/li>\n<\/ul>\n
- \n
- Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m:<\/b> B\u1eb1ng c\u00e1ch ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 nh\u1eefng t\u00ednh n\u0103ng ho\u1eb7c c\u1ea3i ti\u1ebfn m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong mu\u1ed1n \u1edf s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y gi\u00fap thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n
- \n
- Ph\u00e2n t\u00edch c\u1ea1nh tranh:<\/b> Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng bao g\u1ed3m vi\u1ec7c ph\u00e2n t\u00edch s\u1ef1 c\u1ea1nh tranh, hi\u1ec3u \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n
- \n
- S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng: <\/b>C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n. \u0110i\u1ec1u n\u00e0y c\u00f3 ti\u1ec1m n\u0103ng gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n
- \n
- Ph\u00e2n t\u00edch xu h\u01b0\u1edbng:<\/b> C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u theo d\u00f5i xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng s\u1edf th\u00edch thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li>\n<\/ul>\n
Cu\u1ed1i c\u00f9ng, nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t, n\u00e2ng cao s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. \u0110\u00f3 l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c n\u0103ng \u0111\u1ed9ng ph\u00e1t tri\u1ec3n khi h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i theo th\u1eddi gian.<\/span><\/p>\n
Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h2>\n
![\"Ph\u01b0\u01a1ng](\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-descriptive-2-600x737.jpg\")
<\/p>\nPh\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng bao g\u1ed3m nhi\u1ec1u k\u1ef9 thu\u1eadt v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u, ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 v\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a th\u00f4ng tin \u0111ang \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ed5 bi\u1ebfn:<\/span><\/p>\n
1. Kh\u1ea3o s\u00e1t: <\/b>C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t l\u00e0 c\u00e1c c\u00e2u h\u1ecfi c\u00f3 c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n cho m\u1ed9t m\u1eabu ng\u01b0\u1eddi tr\u1ea3 l\u1eddi. Ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh tr\u1ef1c ti\u1ebfp, qua \u0111i\u1ec7n tho\u1ea1i, qua email ho\u1eb7c tr\u1ef1c tuy\u1ebfn. C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t r\u1ea5t linh ho\u1ea1t v\u00e0 c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1ec1 nhi\u1ec1u ch\u1ee7 \u0111\u1ec1.<\/span><\/p>\n
2. Nh\u00f3m t\u1eadp trung: <\/b>C\u00e1c nh\u00f3m t\u1eadp trung<\/a> bao g\u1ed3m m\u1ed9t nh\u00f3m nh\u1ecf ng\u01b0\u1eddi tham gia (th\u01b0\u1eddng t\u1eeb 6-12 ng\u01b0\u1eddi) th\u1ea3o lu\u1eadn v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3 d\u01b0\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn c\u1ee7a ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh. Nh\u1eefng cu\u1ed9c th\u1ea3o lu\u1eadn n\u00e0y cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/a> v\u1ec1 \u00fd ki\u1ebfn \u200b\u200bv\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n
10. Th\u00ed nghi\u1ec7m:<\/b> C\u00e1c th\u1eed nghi\u1ec7m c\u00f3 ki\u1ec3m so\u00e1t li\u00ean quan \u0111\u1ebfn vi\u1ec7c thao t\u00e1c m\u1ed9t ho\u1eb7c nhi\u1ec1u bi\u1ebfn s\u1ed1 \u0111\u1ec3 hi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong vi\u1ec7c th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 nghi\u00ean c\u1ee9u<\/a> gi\u00e1 c\u1ea3.<\/span><\/p>\n
T\u00ecm hi\u1ec3u th\u00eam: Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n
- Ph\u00e2n t\u00edch xu h\u01b0\u1edbng:<\/b> C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u theo d\u00f5i xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng s\u1edf th\u00edch thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li>\n<\/ul>\n
- S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng: <\/b>C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n. \u0110i\u1ec1u n\u00e0y c\u00f3 ti\u1ec1m n\u0103ng gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n
- Ph\u00e2n t\u00edch c\u1ea1nh tranh:<\/b> Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng bao g\u1ed3m vi\u1ec7c ph\u00e2n t\u00edch s\u1ef1 c\u1ea1nh tranh, hi\u1ec3u \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n
- Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m:<\/b> B\u1eb1ng c\u00e1ch ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 nh\u1eefng t\u00ednh n\u0103ng ho\u1eb7c c\u1ea3i ti\u1ebfn m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong mu\u1ed1n \u1edf s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y gi\u00fap thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n
- Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng:<\/b> Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c nh\u00f3m ri\u00eang bi\u1ec7t d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc ho\u1eb7c c\u00e1c ti\u00eau ch\u00ed kh\u00e1c. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p.<\/span><\/li>\n<\/ul>\n
V\u00ed d\u1ee5 v\u1ec1 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h2>\n
Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng bao g\u1ed3m nhi\u1ec1u \u1ee9ng d\u1ee5ng trong nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng ch\u00fang:<\/span><\/p>\n
1. Ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m<\/b><\/p>\n
M\u1ed9t c\u00f4ng ty m\u1ef9 ph\u1ea9m ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u00f3m t\u1eadp trung<\/a> \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i v\u1ec1 d\u00f2ng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da m\u1edbi c\u1ee7a h\u1ecd. H\u1ecd s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 tinh ch\u1ec9nh c\u00f4ng th\u1ee9c v\u00e0 bao b\u00ec s\u1ea3n ph\u1ea9m nh\u1eb1m \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n
2. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/b><\/p>\n
M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 tu\u1ed5i t\u00e1c, thu nh\u1eadp v\u00e0 l\u1ed1i s\u1ed1ng. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c nh\u00f3m c\u1ee5 th\u1ec3 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n
3. S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/p>\n
4. Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/b><\/p>\n
5. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/b><\/p>\n
6. Hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o<\/b><\/p>\n
7. Gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/b><\/p>\n
M\u1ed9t nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang \u0111ang c\u00e2n nh\u1eafc vi\u1ec7c m\u1edf r\u1ed9ng sang m\u1ed9t khu v\u1ef1c m\u1edbi s\u1ebd ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> \u0111\u1ec3 hi\u1ec3u s\u1edf th\u00edch, xu h\u01b0\u1edbng th\u1eddi trang v\u00e0 th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecba ph\u01b0\u01a1ng. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn v\u1ecb tr\u00ed c\u1eeda h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m cung c\u1ea5p.<\/span><\/p>\n
8. Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/b><\/p>\n
9. H\u00e0nh vi mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/b><\/p>\n
10. Nghi\u00ean c\u1ee9u Y t\u1ebf v\u00e0 D\u01b0\u1ee3c ph\u1ea9m<\/b><\/p>\n
11. B\u1ec1n v\u1eefng m\u00f4i tr\u01b0\u1eddng<\/b><\/p>\n
12. Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng<\/b><\/p>\n
T\u00ecm hi\u1ec3u th\u00eam: Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":82817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4618],"class_list":["post-82816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-nick-jain-vi"],"yoast_head":"\n
Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5<\/title>\n<meta name=\"description\" content=\"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nghi\u00ean c\u1ee9u hi\u1ec3u bi\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5\" \/>\n<meta property=\"og:description\" content=\"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nghi\u00ean c\u1ee9u hi\u1ec3u bi\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"IdeaScale\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideascale\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-08T10:20:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-20T08:47:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"576\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Moinul Alam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ideascale\" \/>\n<meta name=\"twitter:site\" content=\"@ideascale\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moinul Alam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"22 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/\"},\"author\":{\"name\":\"Moinul Alam\",\"@id\":\"http:\/\/ideascale.com\/vi\/#\/schema\/person\/548a157b52ddaa368a8914d8e36b8373\"},\"headline\":\"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5\",\"datePublished\":\"2023-09-08T10:20:46+00:00\",\"dateModified\":\"2024-06-20T08:47:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/\"},\"wordCount\":4387,\"publisher\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-cover.jpg\",\"articleSection\":[\"viblog\"],\"inLanguage\":\"vi-VN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/\",\"url\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/\",\"name\":\"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5\",\"isPartOf\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-cover.jpg\",\"datePublished\":\"2023-09-08T10:20:46+00:00\",\"dateModified\":\"2024-06-20T08:47:07+00:00\",\"description\":\"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nghi\u00ean c\u1ee9u hi\u1ec3u bi\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\",\"inLanguage\":\"vi-VN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi-VN\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/#primaryimage\",\"url\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-cover.jpg\",\"contentUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-cover.jpg\",\"width\":576,\"height\":384},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ideascale.com\/vi\/#website\",\"url\":\"http:\/\/ideascale.com\/vi\/\",\"name\":\"IdeaScale\",\"description\":\"Enterprise Innovation Management Software\",\"publisher\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ideascale.com\/vi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi-VN\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/ideascale.com\/vi\/#organization\",\"name\":\"IdeaScale\",\"url\":\"http:\/\/ideascale.com\/vi\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi-VN\",\"@id\":\"http:\/\/ideascale.com\/vi\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png\",\"contentUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png\",\"width\":696,\"height\":696,\"caption\":\"IdeaScale\"},\"image\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ideascale\",\"https:\/\/x.com\/ideascale\",\"https:\/\/www.instagram.com\/ideascale\/\",\"https:\/\/www.linkedin.com\/company\/ideascale\/\",\"https:\/\/www.youtube.com\/@Ideascalesolution\"]},{\"@type\":\"Person\",\"@id\":\"http:\/\/ideascale.com\/vi\/#\/schema\/person\/548a157b52ddaa368a8914d8e36b8373\",\"name\":\"Moinul Alam\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi-VN\",\"@id\":\"http:\/\/ideascale.com\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3a5c514469e230f2016d34b2109c94bd?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3a5c514469e230f2016d34b2109c94bd?s=96&r=g\",\"caption\":\"Moinul Alam\"},\"url\":\"https:\/\/ideascale.com\/vi\/author\/moinul\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5","description":"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nghi\u00ean c\u1ee9u hi\u1ec3u bi\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/","og_locale":"vi_VN","og_type":"article","og_title":"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5","og_description":"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nghi\u00ean c\u1ee9u hi\u1ec3u bi\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.","og_url":"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/","og_site_name":"IdeaScale","article_publisher":"https:\/\/www.facebook.com\/ideascale","article_published_time":"2023-09-08T10:20:46+00:00","article_modified_time":"2024-06-20T08:47:07+00:00","og_image":[{"width":576,"height":384,"url":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-cover.jpg","type":"image\/jpeg"}],"author":"Moinul Alam","twitter_card":"summary_large_image","twitter_creator":"@ideascale","twitter_site":"@ideascale","twitter_misc":{"Written by":"Moinul Alam","Est. reading time":"22 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/#article","isPartOf":{"@id":"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/"},"author":{"name":"Moinul Alam","@id":"http:\/\/ideascale.com\/vi\/#\/schema\/person\/548a157b52ddaa368a8914d8e36b8373"},"headline":"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5","datePublished":"2023-09-08T10:20:46+00:00","dateModified":"2024-06-20T08:47:07+00:00","mainEntityOfPage":{"@id":"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/"},"wordCount":4387,"publisher":{"@id":"http:\/\/ideascale.com\/vi\/#organization"},"image":{"@id":"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/#primaryimage"},"thumbnailUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-cover.jpg","articleSection":["viblog"],"inLanguage":"vi-VN"},{"@type":"WebPage","@id":"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/","url":"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/","name":"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5","isPartOf":{"@id":"http:\/\/ideascale.com\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/#primaryimage"},"image":{"@id":"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/#primaryimage"},"thumbnailUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-cover.jpg","datePublished":"2023-09-08T10:20:46+00:00","dateModified":"2024-06-20T08:47:07+00:00","description":"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nghi\u00ean c\u1ee9u hi\u1ec3u bi\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.","inLanguage":"vi-VN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/"]}]},{"@type":"ImageObject","inLanguage":"vi-VN","@id":"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/#primaryimage","url":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-cover.jpg","contentUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-cover.jpg","width":576,"height":384},{"@type":"WebSite","@id":"http:\/\/ideascale.com\/vi\/#website","url":"http:\/\/ideascale.com\/vi\/","name":"IdeaScale","description":"Enterprise Innovation Management Software","publisher":{"@id":"http:\/\/ideascale.com\/vi\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/ideascale.com\/vi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi-VN"},{"@type":"Organization","@id":"http:\/\/ideascale.com\/vi\/#organization","name":"IdeaScale","url":"http:\/\/ideascale.com\/vi\/","logo":{"@type":"ImageObject","inLanguage":"vi-VN","@id":"http:\/\/ideascale.com\/vi\/#\/schema\/logo\/image\/","url":"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png","contentUrl":"https:\/\/ideascale.com\/wp-content\/uploads\/2024\/10\/IdeaScale-Logo.png","width":696,"height":696,"caption":"IdeaScale"},"image":{"@id":"http:\/\/ideascale.com\/vi\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ideascale","https:\/\/x.com\/ideascale","https:\/\/www.instagram.com\/ideascale\/","https:\/\/www.linkedin.com\/company\/ideascale\/","https:\/\/www.youtube.com\/@Ideascalesolution"]},{"@type":"Person","@id":"http:\/\/ideascale.com\/vi\/#\/schema\/person\/548a157b52ddaa368a8914d8e36b8373","name":"Moinul Alam","image":{"@type":"ImageObject","inLanguage":"vi-VN","@id":"http:\/\/ideascale.com\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3a5c514469e230f2016d34b2109c94bd?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3a5c514469e230f2016d34b2109c94bd?s=96&r=g","caption":"Moinul Alam"},"url":"https:\/\/ideascale.com\/vi\/author\/moinul\/"}]}},"_links":{"self":[{"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/posts\/82816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/comments?post=82816"}],"version-history":[{"count":0,"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/posts\/82816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/media\/82817"}],"wp:attachment":[{"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/media?parent=82816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/categories?post=82816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/tags?post=82816"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/ideascale.com\/vi\/wp-json\/wp\/v2\/contributor?post=82816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} - Hi\u1ec3u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/b> C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eb1m m\u1ee5c \u0111\u00edch kh\u00e1m ph\u00e1 c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd v\u00e0 c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi trong t\u01b0\u01a1ng lai v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb cho ph\u00f9 h\u1ee3p.<\/span><\/li>\n<\/ul>\n