{"id":82816,"date":"2023-09-08T06:20:46","date_gmt":"2023-09-08T10:20:46","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/"},"modified":"2024-06-20T04:47:07","modified_gmt":"2024-06-20T08:47:07","slug":"nghien-cuu-nguoi-tieu-dung-la-gi","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/","title":{"rendered":"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Consumer_Research\">Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Consumer_Research_Methods\">Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Consumer_Research_Examples\">V\u00ed d\u1ee5 v\u1ec1 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Consumer_Research\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nghi\u00ean c\u1ee9u hi\u1ec3u bi\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. Lo\u1ea1i nghi\u00ean c\u1ee9u n\u00e0y r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd. Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u00fap c\u00e1c c\u00f4ng ty hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd, x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng v\u00e0 duy tr\u00ec t\u00ednh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><b>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/b><\/p>\n<ul>\n<li><b>Hi\u1ec3u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/b><span style=\"font-weight: 400;\"> C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eb1m m\u1ee5c \u0111\u00edch kh\u00e1m ph\u00e1 c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd v\u00e0 c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi trong t\u01b0\u01a1ng lai v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb cho ph\u00f9 h\u1ee3p.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng:<\/b><span style=\"font-weight: 400;\"> Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c nh\u00f3m ri\u00eang bi\u1ec7t d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc ho\u1eb7c c\u00e1c ti\u00eau ch\u00ed kh\u00e1c. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m:<\/b><span style=\"font-weight: 400;\"> B\u1eb1ng c\u00e1ch ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 nh\u1eefng t\u00ednh n\u0103ng ho\u1eb7c c\u1ea3i ti\u1ebfn m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong mu\u1ed1n \u1edf s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y gi\u00fap thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n t\u00edch c\u1ea1nh tranh:<\/b> <span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng bao g\u1ed3m vi\u1ec7c ph\u00e2n t\u00edch s\u1ef1 c\u1ea1nh tranh, hi\u1ec3u \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng: <\/b><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n. \u0110i\u1ec1u n\u00e0y c\u00f3 ti\u1ec1m n\u0103ng gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n t\u00edch xu h\u01b0\u1edbng:<\/b> <span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u theo d\u00f5i xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng s\u1edf th\u00edch thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng, nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t, n\u00e2ng cao s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. \u0110\u00f3 l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c n\u0103ng \u0111\u1ed9ng ph\u00e1t tri\u1ec3n khi h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i theo th\u1eddi gian.<\/span><\/p>\n<h2 id=\"toc_Consumer_Research_Methods\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58666 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-descriptive-2-600x737.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-descriptive-2-600x737.jpg\" alt=\"Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng\" width=\"600\" height=\"737\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27737%27%20viewBox%3D%270%200%20600%20737%27%3E%3Crect%20width%3D%27600%27%20height%3D%27737%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-descriptive-2-200x246.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-descriptive-2-244x300.jpg 244w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-descriptive-2-400x491.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-descriptive-2-600x737.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng bao g\u1ed3m nhi\u1ec1u k\u1ef9 thu\u1eadt v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u, ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 v\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a th\u00f4ng tin \u0111ang \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ed5 bi\u1ebfn:<\/span><\/p>\n<p><b>1. Kh\u1ea3o s\u00e1t: <\/b><span style=\"font-weight: 400;\">C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t l\u00e0 c\u00e1c c\u00e2u h\u1ecfi c\u00f3 c\u1ea5u tr\u00fac \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n cho m\u1ed9t m\u1eabu ng\u01b0\u1eddi tr\u1ea3 l\u1eddi. Ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh tr\u1ef1c ti\u1ebfp, qua \u0111i\u1ec7n tho\u1ea1i, qua email ho\u1eb7c tr\u1ef1c tuy\u1ebfn. C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t r\u1ea5t linh ho\u1ea1t v\u00e0 c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1ec1 nhi\u1ec1u ch\u1ee7 \u0111\u1ec1.<\/span><\/p>\n<p><b>2. Nh\u00f3m t\u1eadp trung: <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">C\u00e1c nh\u00f3m t\u1eadp trung<\/a> bao g\u1ed3m m\u1ed9t nh\u00f3m nh\u1ecf ng\u01b0\u1eddi tham gia (th\u01b0\u1eddng t\u1eeb 6-12 ng\u01b0\u1eddi) th\u1ea3o lu\u1eadn v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3 d\u01b0\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn c\u1ee7a ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh. Nh\u1eefng cu\u1ed9c th\u1ea3o lu\u1eadn n\u00e0y cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-dinh-tinh-la-gi\/\">s\u00e2u s\u1eafc v\u1ec1 nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/a> v\u1ec1 \u00fd ki\u1ebfn \u200b\u200bv\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><b>3. Ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u:<\/b><span style=\"font-weight: 400;\"> Ph\u1ecfng v\u1ea5n s\u00e2u bao g\u1ed3m c\u00e1c cu\u1ed9c \u0111\u1ed1i tho\u1ea1i c\u00e1 nh\u00e2n, tr\u1ef1c ti\u1ebfp gi\u1eefa nh\u00e0 nghi\u00ean c\u1ee9u v\u00e0 ng\u01b0\u1eddi tham gia. Nh\u1eefng cu\u1ed9c ph\u1ecfng v\u1ea5n n\u00e0y c\u00f3 th\u1ec3 c\u00f3 c\u1ea5u tr\u00fac ch\u1eb7t ch\u1ebd ho\u1eb7c c\u00f3 k\u1ebft th\u00fac m\u1edf h\u01a1n, cho ph\u00e9p kh\u00e1m ph\u00e1 chi ti\u1ebft quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><b>4. Nghi\u00ean c\u1ee9u quan s\u00e1t: <\/b><span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ef1c ti\u1ebfp quan s\u00e1t h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c theo d\u00f5i ng\u01b0\u1eddi mua h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng, theo d\u00f5i t\u01b0\u01a1ng t\u00e1c tr\u00ean trang web ho\u1eb7c ghi l\u1ea1i c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m t\u1ea1i nh\u00e0 c\u1ee7a h\u1ecd. Nghi\u00ean c\u1ee9u quan s\u00e1t c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 hi\u1ec3u h\u00e0nh vi th\u1ef1c t\u1ebf.<\/span><\/p>\n<p><b>5. Ph\u00e2n t\u00edch tr\u1ef1c tuy\u1ebfn: <\/b><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u trang web v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, t\u1ef7 l\u1ec7 nh\u1ea5p, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n<p><b>6. Kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn:<\/b><span style=\"font-weight: 400;\"> Ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn c\u00f3 hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t chi ph\u00ed v\u00e0 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng. N\u1ec1n t\u1ea3ng kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn gi\u00fap d\u1ec5 d\u00e0ng thi\u1ebft k\u1ebf, ph\u00e2n ph\u1ed1i v\u00e0 ph\u00e2n t\u00edch kh\u1ea3o s\u00e1t v\u00e0 ch\u00fang th\u01b0\u1eddng cho ph\u00e9p nh\u1eafm m\u1ee5c ti\u00eau theo nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee5 th\u1ec3.<\/span><\/p>\n<p><b>7. L\u1eafng nghe tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i:<\/b> <span style=\"font-weight: 400;\">Vi\u1ec7c gi\u00e1m s\u00e1t c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 bi\u1ebft c\u00e1c \u0111\u1ec1 c\u1eadp, nh\u1eadn x\u00e9t v\u00e0 c\u1ea3m x\u00fac li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m ho\u1eb7c ng\u00e0nh c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft theo th\u1eddi gian th\u1ef1c v\u1ec1 \u00fd ki\u1ebfn \u200b\u200bv\u00e0 xu h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><b>8. Nghi\u00ean c\u1ee9u d\u00e2n t\u1ed9c h\u1ecdc: <\/b><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u d\u00e2n t\u1ed9c h\u1ecdc li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u v\u00e0o m\u00f4i tr\u01b0\u1eddng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 h\u00e0nh vi, v\u0103n h\u00f3a v\u00e0 b\u1ed1i c\u1ea3nh c\u1ee7a h\u1ecd. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong vi\u1ec7c nghi\u00ean c\u1ee9u c\u00e1c h\u00e0nh vi ph\u1ee9c t\u1ea1p c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><b>9. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p:<\/b> <span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u ph\u00e2n t\u00edch c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u hi\u1ec7n c\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u00e1o c\u00e1o c\u1ee7a ch\u00ednh ph\u1ee7, \u1ea5n ph\u1ea9m trong ng\u00e0nh ho\u1eb7c nghi\u00ean c\u1ee9u h\u1ecdc thu\u1eadt, \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, nh\u00e2n kh\u1ea9u h\u1ecdc ho\u1eb7c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><b>10. Th\u00ed nghi\u1ec7m:<\/b><span style=\"font-weight: 400;\"> C\u00e1c th\u1eed nghi\u1ec7m c\u00f3 ki\u1ec3m so\u00e1t li\u00ean quan \u0111\u1ebfn vi\u1ec7c thao t\u00e1c m\u1ed9t ho\u1eb7c nhi\u1ec1u bi\u1ebfn s\u1ed1 \u0111\u1ec3 hi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong vi\u1ec7c th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-la-gi\/\">nghi\u00ean c\u1ee9u<\/a> gi\u00e1 c\u1ea3.<\/span><\/p>\n<p><b>11. Mua s\u1eafm b\u00ed \u1ea9n: <\/b><span style=\"font-weight: 400;\">Nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm b\u00ed \u1ea9n, nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ec3 h\u00e0nh \u0111\u1ed9ng nh\u01b0 nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean, gh\u00e9 th\u0103m c\u1eeda h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 v\u00e0 b\u00e1o c\u00e1o tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><b>12. Nh\u1eadt k\u00fd v\u00e0 t\u1ea1p ch\u00ed:<\/b><span style=\"font-weight: 400;\"> Nh\u1eefng ng\u01b0\u1eddi tham gia duy tr\u00ec nh\u1eadt k\u00fd ho\u1eb7c nh\u1eadt k\u00fd \u0111\u1ec3 ghi l\u1ea1i nh\u1eefng suy ngh\u0129, tr\u1ea3i nghi\u1ec7m v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y cung c\u1ea5p d\u1eef li\u1ec7u theo chi\u1ec1u d\u1ecdc v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><b>13. Nghi\u00ean c\u1ee9u khoa h\u1ecdc th\u1ea7n kinh v\u00e0 sinh tr\u1eafc h\u1ecdc:<\/b> <span style=\"font-weight: 400;\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y s\u1eed d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p sinh l\u00fd v\u00e0 th\u1ea7n kinh, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u00e9t n\u00e3o, theo d\u00f5i m\u1eaft v\u00e0 theo d\u00f5i nh\u1ecbp tim, \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ph\u1ea3n \u1ee9ng ti\u1ec1m th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c k\u00edch th\u00edch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed7i ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ec1u c\u00f3 \u0111i\u1ec3m m\u1ea1nh v\u00e0 h\u1ea1n ch\u1ebf v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u01b0\u1eddng s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn \u0111\u1ec3 hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n v\u1ec1 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u v\u00e0 h\u1ea1n ch\u1ebf v\u1ec1 ng\u00e2n s\u00e1ch \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp l\u00e0 ph\u00f9 h\u1ee3p v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Customer Research?'}\" data-sheets-userformat=\"{'2':1065473,'3':{'1':0},'12':0,'17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-customer-research\/'}\uee10{'1':38}\"><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-khach-hang-la-gi\/\" rel=\"noopener\">Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Consumer_Research_Examples\" class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">V\u00ed d\u1ee5 v\u1ec1 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng bao g\u1ed3m nhi\u1ec1u \u1ee9ng d\u1ee5ng trong nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng ch\u00fang:<\/span><\/p>\n<p><b>1. Ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t c\u00f4ng ty m\u1ef9 ph\u1ea9m ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">nh\u00f3m t\u1eadp trung<\/a> \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i v\u1ec1 d\u00f2ng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da m\u1edbi c\u1ee7a h\u1ecd. H\u1ecd s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 tinh ch\u1ec9nh c\u00f4ng th\u1ee9c v\u00e0 bao b\u00ec s\u1ea3n ph\u1ea9m nh\u1eb1m \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><b>2. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 ti\u1ebfn h\u00e0nh <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 tu\u1ed5i t\u00e1c, thu nh\u1eadp v\u00e0 l\u1ed1i s\u1ed1ng. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c nh\u00f3m c\u1ee5 th\u1ec3 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n<p><b>3. S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Chu\u1ed7i nh\u00e0 h\u00e0ng thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn v\u00e0 th\u1ebb nh\u1eadn x\u00e9t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, ch\u1ea5t l\u01b0\u1ee3ng m\u00f3n \u0103n v\u00e0 tr\u1ea3i nghi\u1ec7m \u0103n u\u1ed1ng t\u1ed5ng th\u1ec3. H\u1ecd s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng v\u00e0 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><b>4. Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 gi\u00e1m s\u00e1t m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch c\u1ea3m x\u00fac \u0111\u1ec3 hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u00ecn nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u1ea3i quy\u1ebft t\u00e2m l\u00fd ti\u00eau c\u1ef1c.<\/span><\/p>\n<p><b>5. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/b><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t \u0111\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 v\u00e0 th\u1eed nghi\u1ec7m A\/B \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 t\u1ed1i \u01b0u cho s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. D\u1eef li\u1ec7u n\u00e0y cung c\u1ea5p th\u00f4ng tin v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><b>6. Hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t c\u00f4ng ty \u0111\u1ed3 u\u1ed1ng ki\u1ec3m tra t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kh\u00e1c nhau b\u1eb1ng c\u00e1ch ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc v\u00e0 sau chi\u1ebfn d\u1ecbch. H\u1ecd \u0111\u00e1nh gi\u00e1 nh\u1eefng thay \u0111\u1ed5i trong nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, \u00fd \u0111\u1ecbnh mua h\u00e0ng v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><b>7. Gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang \u0111ang c\u00e2n nh\u1eafc vi\u1ec7c m\u1edf r\u1ed9ng sang m\u1ed9t khu v\u1ef1c m\u1edbi s\u1ebd ti\u1ebfn h\u00e0nh <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> \u0111\u1ec3 hi\u1ec3u s\u1edf th\u00edch, xu h\u01b0\u1edbng th\u1eddi trang v\u00e0 th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecba ph\u01b0\u01a1ng. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn v\u1ecb tr\u00ed c\u1eeda h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m cung c\u1ea5p.<\/span><\/p>\n<p><b>8. Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t c\u00f4ng ty h\u00e0ng kh\u00f4ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd. H\u1ecd s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 thi\u1ebft k\u1ebf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft nh\u1eb1m khen th\u01b0\u1edfng v\u00e0 gi\u1eef ch\u00e2n nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><b>9. H\u00e0nh vi mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed theo d\u00f5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web c\u1ee7a h\u1ecd, ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 nh\u1ea5p, b\u1ecf gi\u1ecf h\u00e0ng v\u00e0 th\u1eddi gian d\u00e0nh cho c\u00e1c trang s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a thi\u1ebft k\u1ebf trang web v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><b>10. Nghi\u00ean c\u1ee9u Y t\u1ebf v\u00e0 D\u01b0\u1ee3c ph\u1ea9m<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m ti\u1ebfn h\u00e0nh c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t v\u00e0 th\u1eed nghi\u1ec7m l\u00e2m s\u00e0ng \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 s\u1edf th\u00edch v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ec7nh nh\u00e2n v\u1edbi m\u1ed9t lo\u1ea1i thu\u1ed1c m\u1edbi. Th\u00f4ng tin n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ea5p thu\u1eadn theo quy \u0111\u1ecbnh v\u00e0 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 c\u1ee7a b\u1ec7nh nh\u00e2n.<\/span><\/p>\n<p><b>11. B\u1ec1n v\u1eefng m\u00f4i tr\u01b0\u1eddng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 hi\u1ec3u th\u00e1i \u0111\u1ed9 \u0111\u1ed1i v\u1edbi vi\u1ec7c l\u1ef1a ch\u1ecdn bao b\u00ec b\u1ec1n v\u1eefng v\u00e0 s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng trong quy tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u00f3ng g\u00f3i c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><b>12. Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 ti\u1ebfn h\u00e0nh ki\u1ec3m tra kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m y\u1ebfu v\u00e0 l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n ch\u1ee9c n\u0103ng v\u00e0 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng c\u1ee7a \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng v\u00ed d\u1ee5 n\u00e0y minh h\u1ecda nh\u1eefng \u1ee9ng d\u1ee5ng \u0111a d\u1ea1ng c\u1ee7a nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong kinh doanh v\u00e0 c\u00f4ng nghi\u1ec7p. Th\u00f4ng tin chi ti\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb v\u00f4 gi\u00e1 trong vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Customer Feedback?'}\" data-sheets-userformat=\"{'2':1065473,'3':{'1':0},'12':0,'17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-customer-feedback\/'}\uee10{'1':38}\"><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\" rel=\"noopener\">Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":82817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4618],"class_list":["post-82816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-nick-jain-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5<\/title>\n<meta name=\"description\" content=\"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nghi\u00ean c\u1ee9u hi\u1ec3u bi\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5\" \/>\n<meta property=\"og:description\" content=\"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nghi\u00ean c\u1ee9u hi\u1ec3u bi\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"IdeaScale\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideascale\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-08T10:20:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-20T08:47:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"576\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Moinul Alam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ideascale\" \/>\n<meta name=\"twitter:site\" content=\"@ideascale\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moinul Alam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"22 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/\"},\"author\":{\"name\":\"Moinul Alam\",\"@id\":\"http:\/\/ideascale.com\/vi\/#\/schema\/person\/548a157b52ddaa368a8914d8e36b8373\"},\"headline\":\"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5\",\"datePublished\":\"2023-09-08T10:20:46+00:00\",\"dateModified\":\"2024-06-20T08:47:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/\"},\"wordCount\":4387,\"publisher\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-cover.jpg\",\"articleSection\":[\"viblog\"],\"inLanguage\":\"vi-VN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/\",\"url\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/\",\"name\":\"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5\",\"isPartOf\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Research-cover.jpg\",\"datePublished\":\"2023-09-08T10:20:46+00:00\",\"dateModified\":\"2024-06-20T08:47:07+00:00\",\"description\":\"Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nghi\u00ean c\u1ee9u hi\u1ec3u bi\u1ebft v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. 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