{"id":82810,"date":"2023-09-08T06:48:34","date_gmt":"2023-09-08T10:48:34","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/nghien-cuu-hanh-vi-nguoi-tieu-dung-la-gi\/"},"modified":"2024-09-24T02:49:15","modified_gmt":"2024-09-24T06:49:15","slug":"nghien-cuu-hanh-vi-nguoi-tieu-dung-la-gi","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-hanh-vi-nguoi-tieu-dung-la-gi\/","title":{"rendered":"Nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, v\u00ed d\u1ee5, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00e2u h\u1ecfi"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Consumer_Behavior_Research\">Nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Consumer_Behavior_Research_Examples\">12 v\u00ed d\u1ee5 nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0ng \u0111\u1ea7u<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Consumer_Behavior_Research_Methods\">Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Consumer_Behavior_Research_Questions\">12 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Consumer_Behavior_Research\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u t\u1eadp trung v\u00e0o vi\u1ec7c t\u00ecm hi\u1ec3u c\u00e1ch th\u1ee9c v\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c c\u00e1 nh\u00e2n v\u00e0 nh\u00f3m ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn vi\u1ec7c mua, s\u1eed d\u1ee5ng v\u00e0 th\u1ea3i b\u1ecf h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5, \u00fd t\u01b0\u1edfng ho\u1eb7c tr\u1ea3i nghi\u1ec7m. Nghi\u00ean c\u1ee9u n\u00e0y t\u00ecm c\u00e1ch kh\u00e1m ph\u00e1 c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 quy tr\u00ecnh c\u01a1 b\u1ea3n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><b>C\u00e1c kh\u00eda c\u1ea1nh ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng bao g\u1ed3m:<\/b><\/p>\n<ul>\n<li><b>Qu\u00e1 tr\u00ecnh t\u1ea1o ra quy\u1ebft \u0111\u1ecbnh:<\/b><span style=\"font-weight: 400;\"> C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec1u tra c\u00e1c b\u01b0\u1edbc ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c hi\u1ec7n khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c nghi\u00ean c\u1ee9u c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u, thu th\u1eadp th\u00f4ng tin, \u0111\u00e1nh gi\u00e1 c\u00e1c l\u1ef1a ch\u1ecdn v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Y\u1ebfu t\u1ed1 t\u00e2m l\u00fd: <\/b><span style=\"font-weight: 400;\">Hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00eda c\u1ea1nh t\u00e2m l\u00fd c\u1ee7a h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c kh\u00e1m ph\u00e1 c\u00e1c kh\u00e1i ni\u1ec7m nh\u01b0 \u0111\u1ed9ng l\u1ef1c, nh\u1eadn th\u1ee9c, h\u1ecdc t\u1eadp, tr\u00ed nh\u1edb v\u00e0 th\u00e1i \u0111\u1ed9 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch ch\u00fang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u1ea2nh h\u01b0\u1edfng x\u00e3 h\u1ed9i v\u00e0 v\u0103n h\u00f3a:<\/b><span style=\"font-weight: 400;\"> H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i v\u00e0 v\u0103n h\u00f3a. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u xem x\u00e9t c\u00e1c nh\u00f3m x\u00e3 h\u1ed9i, gia \u0111\u00ecnh, b\u1ea1n b\u00e8 v\u00e0 c\u00e1c chu\u1ea9n m\u1ef1c v\u0103n h\u00f3a t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf:<\/b> <span style=\"font-weight: 400;\">C\u00e1c l\u00fd thuy\u1ebft v\u00e0 m\u00f4 h\u00ecnh kinh t\u1ebf \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 thu nh\u1eadp, \u0111\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 v\u00e0 h\u1ea1n ch\u1ebf ng\u00e2n s\u00e1ch \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Hi\u1ec7u \u1ee9ng ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o:<\/b><span style=\"font-weight: 400;\"> C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u nghi\u00ean c\u1ee9u t\u00e1c \u0111\u1ed9ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 khuy\u1ebfn m\u00e3i \u0111\u1ed1i v\u1edbi h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb kh\u00e1c nhau.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>C\u00f4ng ngh\u1ec7 v\u00e0 h\u00e0nh vi tr\u1ef1c tuy\u1ebfn:<\/b> <span style=\"font-weight: 400;\">V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1, vi\u1ec7c hi\u1ec3u c\u00e1ch h\u00e0nh x\u1eed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng. <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-la-gi\/\">Nghi\u00ean c\u1ee9u<\/a> trong l\u0129nh v\u1ef1c n\u00e0y t\u1eadp trung v\u00e0o h\u00e0nh vi mua s\u1eafm tr\u1ef1c tuy\u1ebfn, kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng trang web v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/b><span style=\"font-weight: 400;\"> C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c nhau d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc v\u00e0 m\u00f4 h\u00ecnh h\u00e0nh vi. \u0110i\u1ec1u n\u00e0y h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p t\u00f9y ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng nh\u00e2n kh\u1ea9u h\u1ecdc m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>S\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/b><span style=\"font-weight: 400;\"> C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u nghi\u00ean c\u1ee9u h\u00e0nh vi sau mua h\u00e0ng, bao g\u1ed3m s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd ki\u1ec3m tra nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o d\u1eabn \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng l\u1eb7p l\u1ea1i v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ti\u00eau d\u00f9ng c\u00f3 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 b\u1ec1n v\u1eefng: <\/b><span style=\"font-weight: 400;\">Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, m\u1ed1i quan t\u00e2m ng\u00e0y c\u00e0ng t\u0103ng trong vi\u1ec7c t\u00ecm hi\u1ec3u xem nh\u1eefng c\u00e2n nh\u1eafc v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 b\u1ec1n v\u1eefng \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111i\u1ec1u tra c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi x\u00e3 h\u1ed9i.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n t\u00edch \u0111a v\u0103n h\u00f3a: <\/b><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u h\u00f3a th\u1ecb tr\u01b0\u1eddng, vi\u1ec7c hi\u1ec3u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong c\u00e1c b\u1ed1i c\u1ea3nh v\u0103n h\u00f3a kh\u00e1c nhau l\u00e0 r\u1ea5t quan tr\u1ecdng. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u ph\u00e2n t\u00edch c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 chu\u1ea9n m\u1ef1c v\u0103n h\u00f3a t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn s\u1edf th\u00edch v\u00e0 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h2 id=\"toc_Consumer_Behavior_Research_Examples\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">12 v\u00ed d\u1ee5 nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0ng \u0111\u1ea7u<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58667 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-1-600x634.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-1-600x634.jpg\" alt=\"V\u00ed d\u1ee5 v\u1ec1 nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng\" width=\"600\" height=\"634\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27634%27%20viewBox%3D%270%200%20600%20634%27%3E%3Crect%20width%3D%27600%27%20height%3D%27634%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-1-200x211.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-1-284x300.jpg 284w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-1-400x422.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-1-600x634.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng bao g\u1ed3m nhi\u1ec1u ch\u1ee7 \u0111\u1ec1 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 nghi\u00ean c\u1ee9u v\u00e0 ch\u1ee7 \u0111\u1ec1 nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/span><\/p>\n<p><b>1. Bao b\u00ec v\u00e0 c\u1ea3m nh\u1eadn s\u1ea3n ph\u1ea9m<\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ec3 hi\u1ec3u thi\u1ebft k\u1ebf v\u00e0 t\u00ednh th\u1ea9m m\u1ef9 c\u1ee7a bao b\u00ec s\u1ea3n ph\u1ea9m \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eadn th\u1ee9c v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ed d\u1ee5: m\u1ed9t nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 ki\u1ec3m tra xem m\u00e0u s\u1eafc, h\u00ecnh d\u1ea1ng v\u00e0 nh\u00e3n m\u00e1c \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><b>2. H\u00e0nh vi mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/b><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-la-gi\/\">nghi\u00ean c\u1ee9u<\/a> th\u01b0\u1eddng kh\u00e1m ph\u00e1 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a h\u00e0nh vi mua s\u1eafm tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c b\u1ecf gi\u1ecf h\u00e0ng, t\u00e1c \u0111\u1ed9ng c\u1ee7a thi\u1ebft k\u1ebf trang web \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c vai tr\u00f2 c\u1ee7a c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1ebfp h\u1ea1ng tr\u1ef1c tuy\u1ebfn trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n<p><b>3. L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty th\u01b0\u1eddng ti\u1ebfn h\u00e0nh <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-la-gi\/\">nghi\u00ean c\u1ee9u<\/a> \u0111\u1ec3 hi\u1ec3u nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean s\u1ef1 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn kh\u1ea3o s\u00e1t, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-tich-phan-hoi-cua-khach-hang-la-gi\/\">ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> ho\u1eb7c nghi\u00ean c\u1ee9u hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/span><\/p>\n<p><b>4. Hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o<\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u nghi\u00ean c\u1ee9u c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, qu\u1ea3ng c\u00e1o bi\u1ec3u ng\u1eef tr\u1ef1c tuy\u1ebfn ho\u1eb7c ti\u1ebfp th\u1ecb c\u00f3 \u1ea3nh h\u01b0\u1edfng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 th\u1ebf n\u00e0o. H\u1ecd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 theo d\u00f5i b\u1eb1ng m\u1eaft \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eadp trung ch\u00fa \u00fd v\u00e0o qu\u1ea3ng c\u00e1o.<\/span><\/p>\n<p><b>5. Ph\u00e2n t\u00edch \u0111\u1ed9 nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-la-gi\/\">Nghi\u00ean c\u1ee9u<\/a> trong l\u0129nh v\u1ef1c n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch x\u00e1c \u0111\u1ecbnh c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, gi\u1ea3m gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i. N\u00f3 c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn c\u00e1c th\u1eed nghi\u1ec7m \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c thay \u0111\u1ed5i gi\u00e1 \u0111\u1ed1i v\u1edbi doanh s\u1ed1 b\u00e1n h\u00e0ng ho\u1eb7c kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 \u0111\u1ed9 nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1 c\u1ee7a ch\u00fang.<\/span><\/p>\n<p><b>6. Quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111i s\u00e2u v\u00e0o c\u00e1c b\u01b0\u1edbc m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c hi\u1ec7n khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh t\u00ednh nh\u01b0 ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u \u0111\u1ec3 hi\u1ec3u qu\u00e1 tr\u00ecnh suy ngh\u0129 \u0111\u1eb1ng sau s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><b>7. \u1ea2nh h\u01b0\u1edfng c\u1ee7a truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/b><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i trong cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u ki\u1ec3m tra xem c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i nh\u01b0 Instagram, Facebook v\u00e0 TikTok \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 th\u1ebf n\u00e0o. H\u1ecd c\u00f3 th\u1ec3 \u0111i\u1ec1u tra vai tr\u00f2 c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i trong vi\u1ec7c kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m, g\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n<p><b>8. H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111a v\u0103n h\u00f3a<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-la-gi\/\">Nghi\u00ean c\u1ee9u<\/a> trong l\u0129nh v\u1ef1c n\u00e0y kh\u00e1m ph\u00e1 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 v\u0103n h\u00f3a \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ed d\u1ee5: m\u1ed9t nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 \u0111i\u1ec1u tra xem c\u00e1c gi\u00e1 tr\u1ecb v\u0103n h\u00f3a t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 ho\u1eb7c vi\u1ec7c ch\u1ea5p nh\u1eadn m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n<p><b>9. M\u1ed1i quan t\u00e2m v\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 b\u1ec1n v\u1eefng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u nghi\u00ean c\u1ee9u xem c\u00e1c gi\u00e1 tr\u1ecb v\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ec3 hi\u1ec3u m\u1ee9c \u0111\u1ed9 s\u1eb5n l\u00f2ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng ho\u1eb7c \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u00e3n sinh th\u00e1i.<\/span><\/p>\n<p><b>10. S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 h\u00e0nh vi khi\u1ebfu n\u1ea1i<\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty th\u01b0\u1eddng ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng b\u00e0y t\u1ecf s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng ho\u1eb7c khi\u1ebfu n\u1ea1i. <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-la-gi\/\">Nghi\u00ean c\u1ee9u<\/a> n\u00e0y c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><b>11. H\u00e0nh vi mua s\u1eafm ng\u1eabu h\u1ee9ng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t v\u00e0 y\u1ebfu t\u1ed1 \u0111\u1eb1ng sau vi\u1ec7c mua h\u00e0ng ng\u1eabu h\u1ee9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u01b0ng b\u00e0y t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng, \u01b0u \u0111\u00e3i trong th\u1eddi gian gi\u1edbi h\u1ea1n ho\u1eb7c v\u1ecb tr\u00ed s\u1ea3n ph\u1ea9m trong c\u1eeda h\u00e0ng.<\/span><\/p>\n<p><b>12. Ti\u1ebfp th\u1ecb th\u1ea7n kinh<\/b><\/p>\n<p><span style=\"font-weight: 400;\">L\u0129nh v\u1ef1c m\u1edbi n\u1ed5i n\u00e0y s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt khoa h\u1ecdc th\u1ea7n kinh, ch\u1eb3ng h\u1ea1n nh\u01b0 ch\u1ee5p \u1ea3nh n\u00e3o v\u00e0 theo d\u00f5i m\u1eaft, \u0111\u1ec3 nghi\u00ean c\u1ee9u ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c k\u00edch th\u00edch ti\u1ebfp th\u1ecb, cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 ph\u1ea3n \u1ee9ng ti\u1ec1m th\u1ee9c \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o v\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 ph\u1ea1m vi \u0111a d\u1ea1ng c\u1ee7a c\u00e1c ch\u1ee7 \u0111\u1ec1 nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u kh\u00e1c nhau, bao g\u1ed3m kh\u1ea3o s\u00e1t, th\u00ed nghi\u1ec7m, nghi\u00ean c\u1ee9u quan s\u00e1t v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 cung c\u1ea5p th\u00f4ng tin cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 quy\u1ebft \u0111\u1ecbnh kinh doanh.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Consumer Research?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-consumer-research\/'}\uee10{'1':38}\"><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/\" rel=\"noopener\">Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Consumer_Behavior_Research_Methods\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p v\u00e0 k\u1ef9 thu\u1eadt kh\u00e1c nhau \u0111\u1ec3 hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, h\u00ecnh th\u00e0nh s\u1edf th\u00edch v\u00e0 h\u00e0nh x\u1eed tr\u00ean th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 quy\u1ebft \u0111\u1ecbnh kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ed5 bi\u1ebfn:<\/span><\/p>\n<ul>\n<li><b>Kh\u1ea3o s\u00e1t v\u00e0 b\u1ea3ng c\u00e2u h\u1ecfi: <\/b><span style=\"font-weight: 400;\">Kh\u1ea3o s\u00e1t l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 s\u1edf th\u00edch, th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u thi\u1ebft k\u1ebf c\u00e1c b\u1ea3ng c\u00e2u h\u1ecfi c\u00f3 c\u1ea5u tr\u00fac v\u00e0 ph\u00e2n ph\u00e1t ch\u00fang cho m\u1ed9t m\u1eabu ng\u01b0\u1eddi tr\u1ea3 l\u1eddi, tr\u1ef1c ti\u1ebfp, qua th\u01b0, qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c tr\u1ef1c tuy\u1ebfn. C\u00e1c c\u00e2u tr\u1ea3 l\u1eddi kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 m\u00f4 h\u00ecnh.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Nghi\u00ean c\u1ee9u quan s\u00e1t: <\/b><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u quan s\u00e1t li\u00ean quan \u0111\u1ebfn vi\u1ec7c quan s\u00e1t c\u00f3 h\u1ec7 th\u1ed1ng h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean ho\u1eb7c \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 quay video, ghi ch\u00fa hi\u1ec7n tr\u01b0\u1eddng ho\u1eb7c mua s\u1eafm b\u00ed \u1ea9n \u0111\u1ec3 quan s\u00e1t c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ho\u1eb7c \u0111i\u1ec1u h\u01b0\u1edbng m\u00f4i tr\u01b0\u1eddng b\u00e1n l\u1ebb.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Th\u00ed nghi\u1ec7m: <\/b><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ef1c nghi\u1ec7m cho ph\u00e9p c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u thao t\u00e1c c\u00e1c bi\u1ebfn s\u1ed1 v\u00e0 quan s\u00e1t t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c th\u00ed nghi\u1ec7m c\u00f3 ki\u1ec3m so\u00e1t th\u01b0\u1eddng di\u1ec5n ra trong m\u00f4i tr\u01b0\u1eddng ph\u00f2ng th\u00ed nghi\u1ec7m, trong khi c\u00e1c th\u00ed nghi\u1ec7m th\u1ef1c \u0111\u1ecba di\u1ec5n ra trong b\u1ed1i c\u1ea3nh th\u1ebf gi\u1edbi th\u1ef1c. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 thay \u0111\u1ed5i gi\u00e1 c\u1ea3, th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o ho\u1eb7c bi\u1ebfn th\u1ec3 s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Nh\u00f3m t\u1eadp trung:<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nhom-tap-trung-la-gi\/\">Nh\u00f3m t\u1eadp trung<\/a> li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1eadp h\u1ee3p m\u1ed9t nh\u00f3m nh\u1ecf ng\u01b0\u1eddi tham gia \u0111\u1ec3 tham gia th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3. Nh\u1eefng cu\u1ed9c th\u1ea3o lu\u1eadn n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn b\u1edfi ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh, ng\u01b0\u1eddi \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho cu\u1ed9c tr\u00f2 chuy\u1ec7n. C\u00e1c nh\u00f3m t\u1eadp trung cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u1ecbnh t\u00ednh v\u1ec1 nh\u1eadn th\u1ee9c v\u00e0 \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u1ecfng v\u1ea5n s\u00e2u: <\/b><span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u ti\u1ebfn h\u00e0nh ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 suy ngh\u0129, \u0111\u1ed9ng c\u01a1 v\u00e0 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd. Ph\u1ecfng v\u1ea5n s\u00e2u r\u1ea5t linh ho\u1ea1t v\u00e0 cho ph\u00e9p c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u0103m d\u00f2 c\u00e1c l\u0129nh v\u1ef1c quan t\u00e2m c\u1ee5 th\u1ec3.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Nghi\u00ean c\u1ee9u d\u00e2n t\u1ed9c h\u1ecdc: <\/b><span style=\"font-weight: 400;\">D\u00e2n t\u1ed9c h\u1ecdc li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u v\u00e0o cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nghi\u00ean c\u1ee9u h\u00e0nh vi c\u1ee7a h\u1ecd trong m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean c\u1ee7a h\u1ecd. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 v\u0103n h\u00f3a, l\u1ed1i s\u1ed1ng v\u00e0 b\u1ed1i c\u1ea3nh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n t\u00edch h\u00e0nh vi tr\u1ef1c tuy\u1ebfn: <\/b><span style=\"font-weight: 400;\">V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb c\u00e1c ngu\u1ed3n tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, t\u1ef7 l\u1ec7 nh\u1ea5p, \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Khoa h\u1ecdc th\u1ea7n kinh v\u00e0 theo d\u00f5i m\u1eaft:<\/b> <span style=\"font-weight: 400;\">C\u00e1c k\u1ef9 thu\u1eadt khoa h\u1ecdc th\u1ea7n kinh, ch\u1eb3ng h\u1ea1n nh\u01b0 ch\u1ee5p c\u1ed9ng h\u01b0\u1edfng t\u1eeb ch\u1ee9c n\u0103ng (fMRI), \u0111i\u1ec7n n\u00e3o \u0111\u1ed3 (EEG) v\u00e0 theo d\u00f5i m\u1eaft, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 nghi\u00ean c\u1ee9u ph\u1ea3n \u1ee9ng th\u1ea7n kinh v\u00e0 chuy\u1ec3n \u0111\u1ed9ng m\u1eaft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi ti\u1ebfp x\u00fac v\u1edbi c\u00e1c k\u00edch th\u00edch ti\u1ebfp th\u1ecb, cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 nh\u1eefng ph\u1ea3n \u1ee9ng ti\u1ec1m th\u1ee9c.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p: <\/b><span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 ph\u00e2n t\u00edch c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u hi\u1ec7n c\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u1ee7a ch\u00ednh ph\u1ee7 v\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, \u0111\u1ec3 r\u00fat ra nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch xu h\u01b0\u1edbng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn:<\/b> <span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn \u0111\u1ec3 ph\u00e2n t\u00edch l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb c\u00e1c t\u01b0\u01a1ng t\u00e1c, giao d\u1ecbch tr\u1ef1c tuy\u1ebfn v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u00f4 h\u00ecnh v\u00e0 xu h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Th\u00ed nghi\u1ec7m t\u00e2m l\u00fd:<\/b><span style=\"font-weight: 400;\"> C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c th\u00ed nghi\u1ec7m t\u00e2m l\u00fd \u0111\u1ec3 nghi\u00ean c\u1ee9u qu\u00e1 tr\u00ecnh nh\u1eadn th\u1ee9c, ph\u01b0\u01a1ng ph\u00e1p suy nghi\u1ec7m ra quy\u1ebft \u0111\u1ecbnh v\u00e0 nh\u1eefng th\u00e0nh ki\u1ebfn \u200b\u200b\u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn c\u00e1c th\u00ed nghi\u1ec7m v\u1ec1 tr\u00ed nh\u1edb, nh\u1eadn th\u1ee9c v\u00e0 \u0111\u1ed9ng l\u1ef1c.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Nghi\u00ean c\u1ee9u theo chi\u1ec1u d\u1ecdc:<\/b> <span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u theo chi\u1ec1u d\u1ecdc li\u00ean quan \u0111\u1ebfn vi\u1ec7c theo d\u00f5i c\u00f9ng m\u1ed9t nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong m\u1ed9t th\u1eddi gian d\u00e0i \u0111\u1ec3 hi\u1ec3u h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a h\u1ecd thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o theo th\u1eddi gian.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c l\u1ef1a ch\u1ecdn <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-la-gi\/\">ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u<\/a> ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u, ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 v\u00e0 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee5 th\u1ec3 c\u1ee7a h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u. Th\u00f4ng th\u01b0\u1eddng, s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Customer Research?'}\" data-sheets-userformat=\"{'2':1065473,'3':{'1':0},'12':0,'17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-customer-research\/'}\uee10{'1':38}\"><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-khach-hang-la-gi\/\" rel=\"noopener\">Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Consumer_Behavior_Research_Questions\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">12 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58668 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-2-600x422.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-2-600x422.jpg\" alt=\"C\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng\" width=\"600\" height=\"422\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27422%27%20viewBox%3D%270%200%20600%20422%27%3E%3Crect%20width%3D%27600%27%20height%3D%27422%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-2-200x141.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-2-300x211.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-2-400x281.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-2-600x422.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u nh\u1eb1m h\u01b0\u1edbng d\u1eabn nghi\u00ean c\u1ee9u v\u00e0 gi\u00fap c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u kh\u00e1m ph\u00e1 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee5 th\u1ec3 c\u1ee7a h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u v\u00e0 l\u0129nh v\u1ef1c quan t\u00e2m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau:<\/span><\/p>\n<p><b>1. S\u1edf th\u00edch s\u1ea3n ph\u1ea9m<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 th\u1ebf n\u00e0o khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh?<\/span><\/li>\n<\/ul>\n<p><b>2. H\u00e0nh vi mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh t\u1eeb b\u1ecf gi\u1ecf h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Thi\u1ebft k\u1ebf v\u00e0 b\u1ed1 c\u1ee5c c\u1ee7a trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng?<\/span><\/li>\n<\/ul>\n<p><b>3. L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0o c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">S\u1ef1 g\u1eafn b\u00f3 t\u00ecnh c\u1ea3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd?<\/span><\/li>\n<\/ul>\n<p><b>4. Hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o kh\u00e1c nhau (v\u00ed d\u1ee5: TV, m\u1ea1ng x\u00e3 h\u1ed9i, email) t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn vi\u1ec7c g\u1ee3i nh\u1edb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u00fd \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u1ea3m x\u00fac \u0111\u00f3ng vai tr\u00f2 g\u00ec trong ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o?<\/span><\/li>\n<\/ul>\n<p><b>5. Nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3n \u1ee9ng th\u1ebf n\u00e0o v\u1edbi chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 linh ho\u1ea1t trong ng\u00e0nh h\u00e0ng kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Nh\u1eefng lo\u1ea1i khuy\u1ebfn m\u00e3i n\u00e0o c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong m\u00f9a mua s\u1eafm d\u1ecbp l\u1ec5?<\/span><\/li>\n<\/ul>\n<p><b>6. H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111a v\u0103n h\u00f3a<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 v\u0103n h\u00f3a trong phong c\u00e1ch truy\u1ec1n th\u00f4ng t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Nh\u1eefng y\u1ebfu t\u1ed1 v\u0103n h\u00f3a n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p \u1edf c\u00e1c khu v\u1ef1c kh\u00e1c nhau?<\/span><\/li>\n<\/ul>\n<p><b>7. T\u00ednh b\u1ec1n v\u1eefng v\u00e0 ti\u00eau d\u00f9ng c\u00f3 \u0111\u1ea1o \u0111\u1ee9c<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0110i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0a ra nh\u1eefng l\u1ef1a ch\u1ecdn b\u1ec1n v\u1eefng v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng trong h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">T\u00ednh minh b\u1ea1ch trong vi\u1ec7c t\u00ecm ngu\u1ed3n cung \u1ee9ng v\u00e0 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn ni\u1ec1m tin v\u00e0 s\u1ef1 s\u1eb5n s\u00e0ng mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/span><\/li>\n<\/ul>\n<p><b>8. \u1ea2nh h\u01b0\u1edfng c\u1ee7a truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">N\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ef1 ch\u1ee9ng th\u1ef1c c\u1ee7a ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c nhau t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn vi\u1ec7c kh\u00e1m ph\u00e1 v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5?<\/span><\/li>\n<\/ul>\n<p><b>9. S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0nh vi khi\u1ebfu n\u1ea1i<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng trong ng\u00e0nh kh\u00e1ch s\u1ea1n?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 nh\u01b0 th\u1ebf n\u00e0o v\u00e0 l\u00e0m th\u1ebf n\u00e0o c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng m\u1ed1i lo ng\u1ea1i n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3?<\/span><\/li>\n<\/ul>\n<p><b>10. H\u00e0nh vi mua s\u1eafm ng\u1eabu h\u1ee9ng<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Nh\u1eefng y\u1ebfu t\u1ed1 t\u00ecnh hu\u1ed1ng n\u00e0o k\u00edch ho\u1ea1t vi\u1ec7c mua s\u1eafm ng\u1eabu h\u1ee9ng trong c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb th\u1ef1c t\u1ebf?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u01afu \u0111\u00e3i trong th\u1eddi gian gi\u1edbi h\u1ea1n v\u00e0 khuy\u1ebfn m\u00e3i ch\u1edbp nho\u00e1ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng tr\u1ef1c tuy\u1ebfn nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<\/ul>\n<p><b>11. Nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ti\u1ebfp th\u1ecb th\u1ea7n kinh<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Nh\u1eefng v\u00f9ng n\u00e3o n\u00e0o \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng xem c\u00e1c qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">V\u1ecb tr\u00ed c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh quan tr\u1ecdng trong qu\u1ea3ng c\u00e1o \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn s\u1ef1 ch\u00fa \u00fd v\u00e0 g\u1ee3i nh\u1edb c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/span><\/li>\n<\/ul>\n<p><b>12. S\u1ef1 kh\u00e1c bi\u1ec7t th\u1ebf h\u1ec7<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">H\u00e0nh vi v\u00e0 s\u1edf th\u00edch mua s\u1eafm c\u1ee7a Th\u1ebf h\u1ec7 Z kh\u00e1c v\u1edbi th\u1ebf h\u1ec7 Millennials nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u00e0o c\u00f3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn Th\u1ebf h\u1ec7 Baby Boomers cho c\u00e1c s\u1ea3n ph\u1ea9m xa x\u1ec9?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u n\u00e0y cung c\u1ea5p \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u cho vi\u1ec7c \u0111i\u1ec1u tra c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh y\u00eau c\u1ea7u c\u1ee7a h\u1ecd cho ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ng\u00e0nh, s\u1ea3n ph\u1ea9m ho\u1eb7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Customer Feedback Analysis?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-customer-feedback-analysis\/'}\uee10{'1':47}\"><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-tich-phan-hoi-cua-khach-hang-la-gi\/\" rel=\"noopener\">Ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":82811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4618],"class_list":["post-82810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-nick-jain-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, v\u00ed d\u1ee5, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00e2u h\u1ecfi<\/title>\n<meta name=\"description\" content=\"Nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u t\u1eadp trung v\u00e0o vi\u1ec7c t\u00ecm hi\u1ec3u c\u00e1ch th\u1ee9c v\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c c\u00e1 nh\u00e2n v\u00e0 nh\u00f3m ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn vi\u1ec7c mua, s\u1eed d\u1ee5ng v\u00e0 th\u1ea3i b\u1ecf h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5, \u00fd t\u01b0\u1edfng ho\u1eb7c tr\u1ea3i nghi\u1ec7m. 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T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c v\u00ed d\u1ee5, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-hanh-vi-nguoi-tieu-dung-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"IdeaScale\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideascale\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-08T10:48:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-24T06:49:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"576\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Moinul Alam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ideascale\" \/>\n<meta name=\"twitter:site\" content=\"@ideascale\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Moinul Alam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"33 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-hanh-vi-nguoi-tieu-dung-la-gi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-hanh-vi-nguoi-tieu-dung-la-gi\/\"},\"author\":{\"name\":\"Moinul Alam\",\"@id\":\"http:\/\/ideascale.com\/vi\/#\/schema\/person\/548a157b52ddaa368a8914d8e36b8373\"},\"headline\":\"Nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, v\u00ed d\u1ee5, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00e2u h\u1ecfi\",\"datePublished\":\"2023-09-08T10:48:34+00:00\",\"dateModified\":\"2024-09-24T06:49:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-hanh-vi-nguoi-tieu-dung-la-gi\/\"},\"wordCount\":6543,\"publisher\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-hanh-vi-nguoi-tieu-dung-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-cover.jpg\",\"articleSection\":[\"viblog\"],\"inLanguage\":\"vi-VN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-hanh-vi-nguoi-tieu-dung-la-gi\/\",\"url\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-hanh-vi-nguoi-tieu-dung-la-gi\/\",\"name\":\"Nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, v\u00ed d\u1ee5, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00e2u h\u1ecfi\",\"isPartOf\":{\"@id\":\"http:\/\/ideascale.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-hanh-vi-nguoi-tieu-dung-la-gi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-hanh-vi-nguoi-tieu-dung-la-gi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Consumer-Behavior-Research-cover.jpg\",\"datePublished\":\"2023-09-08T10:48:34+00:00\",\"dateModified\":\"2024-09-24T06:49:15+00:00\",\"description\":\"Nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u t\u1eadp trung v\u00e0o vi\u1ec7c t\u00ecm hi\u1ec3u c\u00e1ch th\u1ee9c v\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c c\u00e1 nh\u00e2n v\u00e0 nh\u00f3m ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn vi\u1ec7c mua, s\u1eed d\u1ee5ng v\u00e0 th\u1ea3i b\u1ecf h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5, \u00fd t\u01b0\u1edfng ho\u1eb7c tr\u1ea3i nghi\u1ec7m. 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