{"id":82793,"date":"2023-09-08T08:33:44","date_gmt":"2023-09-08T12:33:44","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/nghien-cuu-canh-tranh-la-gi\/"},"modified":"2024-06-23T08:45:17","modified_gmt":"2024-06-23T12:45:17","slug":"nghien-cuu-canh-tranh-la-gi","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-canh-tranh-la-gi\/","title":{"rendered":"Nghi\u00ean c\u1ee9u c\u1ea1nh tranh l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, t\u1ea7m quan tr\u1ecdng, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><ul class=\"awb-toc-el__list awb-toc-el__list--0\"><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_What_is_Competitive_Research\">Nghi\u00ean c\u1ee9u c\u1ea1nh tranh l\u00e0 g\u00ec?<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Importance_of_Competitive_Research\">T\u1ea7m quan tr\u1ecdng c\u1ee7a nghi\u00ean c\u1ee9u c\u1ea1nh tranh<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Competitive_Research_Methodology\">15 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u c\u1ea1nh tranh<\/a><\/li><li class=\"awb-toc-el__list-item\"><a class=\"awb-toc-el__item-anchor\" href=\"#toc_Competitive_Research_Best_Practices\">Nghi\u00ean c\u1ee9u c\u1ea1nh tranh: 18 ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 id=\"toc_What_is_Competitive_Research\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Nghi\u00ean c\u1ee9u c\u1ea1nh tranh l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u c\u1ea1nh tranh, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 th\u00f4ng tin c\u1ea1nh tranh ho\u1eb7c ph\u00e2n t\u00edch c\u1ea1nh tranh, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh trong ng\u00e0nh c\u1ee7a b\u1ea1n. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u c\u1ea1nh tranh l\u00e0 thu \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t, tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/span><\/p>\n<p><b>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u c\u1ea1nh tranh:<\/b><\/p>\n<ul>\n<li><b>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh: <\/b><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 nghi\u00ean c\u1ee9u c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp c\u1ee7a b\u1ea1n. \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp l\u00e0 nh\u1eefng doanh nghi\u1ec7p cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 cho c\u00f9ng m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, trong khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u00e1n ti\u1ebfp c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c nhau nh\u01b0ng v\u1eabn gi\u1ea3i quy\u1ebft c\u00f9ng m\u1ed9t nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng:<\/b><span style=\"font-weight: 400;\"> Hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n n\u01a1i b\u1ea1n ho\u1ea1t \u0111\u1ed9ng l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c \u0111\u00e1nh gi\u00e1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng, nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng c\u00f3 li\u00ean quan kh\u00e1c.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n t\u00edch SWOT:<\/b> <span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch SWOT (\u0110i\u1ec3m m\u1ea1nh, \u0110i\u1ec3m y\u1ebfu, C\u01a1 h\u1ed9i, M\u1ed1i \u0111e d\u1ecda) l\u00e0 m\u1ed9t khu\u00f4n kh\u1ed5 ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nghi\u00ean c\u1ee9u c\u1ea1nh tranh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng nh\u01b0 c\u00e1c c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5: <\/b><span style=\"font-weight: 400;\">Ki\u1ec3m tra chi ti\u1ebft c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, bao g\u1ed3m c\u00e1c t\u00ednh n\u0103ng, ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a ri\u00eang m\u00ecnh.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1:<\/b> <span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, bao g\u1ed3m trang web, ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng: <\/b><span style=\"font-weight: 400;\">Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\">ph\u1ea3n h\u1ed3i, \u0111\u00e1nh gi\u00e1 v\u00e0 nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> li\u00ean quan \u0111\u1ebfn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111i\u1ec3m y\u1ebfu v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n t\u00edch t\u00e0i ch\u00ednh:<\/b><span style=\"font-weight: 400;\"> N\u1ebfu c\u00f3 th\u1ec3, h\u00e3y xem l\u1ea1i c\u00e1c b\u00e1o c\u00e1o v\u00e0 b\u00e1o c\u00e1o t\u00e0i ch\u00ednh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng, l\u1ee3i nhu\u1eadn v\u00e0 s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110i\u1ec3m chu\u1ea9n:<\/b><span style=\"font-weight: 400;\"> So s\u00e1nh c\u00e1c s\u1ed1 li\u1ec7u hi\u1ec7u su\u1ea5t c\u1ee7a doanh nghi\u1ec7p b\u1ea1n (ch\u1eb3ng h\u1ea1n nh\u01b0 doanh s\u1ed1, doanh thu, chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng, v.v.) v\u1edbi s\u1ed1 li\u1ec7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Vi\u1ec7c \u0111o \u0111i\u1ec3m chu\u1ea9n c\u00f3 th\u1ec3 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n xu\u1ea5t s\u1eafc v\u00e0 nh\u1eefng l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng:<\/b> <span style=\"font-weight: 400;\">Theo d\u00f5i c\u00e1c xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh, c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ef1 \u0111o\u00e1n nh\u1eefng thay \u0111\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh cho ph\u00f9 h\u1ee3p.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>C\u00e1c y\u1ebfu t\u1ed1 ph\u00e1p l\u00fd v\u00e0 quy \u0111\u1ecbnh:<\/b> <span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 quy \u0111\u1ecbnh ho\u1eb7c ph\u00e1p l\u00fd n\u00e0o c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a ch\u00ednh b\u1ea1n trong ng\u00e0nh.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u c\u1ea1nh tranh l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u1eadp nh\u1eadt v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u01b0\u1eddng xuy\u00ean khi \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ph\u00e1t tri\u1ec3n. Nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc thu \u0111\u01b0\u1ee3c t\u1eeb nghi\u00ean c\u1ee9u c\u1ea1nh tranh c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin cho nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n, bao g\u1ed3m ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1 v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh t\u1ed5ng th\u1ec3. B\u1eb1ng c\u00e1ch c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 v\u00e0 th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c h\u01a1n v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/span><\/p>\n<h2 id=\"toc_Importance_of_Competitive_Research\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">T\u1ea7m quan tr\u1ecdng c\u1ee7a nghi\u00ean c\u1ee9u c\u1ea1nh tranh<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58676 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2-600x521.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2-600x521.jpg\" alt=\"T\u1ea7m quan tr\u1ecdng c\u1ee7a nghi\u00ean c\u1ee9u c\u1ea1nh tranh\" width=\"600\" height=\"521\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27521%27%20viewBox%3D%270%200%20600%20521%27%3E%3Crect%20width%3D%27600%27%20height%3D%27521%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2-200x174.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2-300x261.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2-400x347.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2-600x521.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-2.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea7m quan tr\u1ecdng c\u1ee7a nghi\u00ean c\u1ee9u c\u1ea1nh tranh kh\u00f4ng th\u1ec3 b\u1ecb ph\u00f3ng \u0111\u1ea1i trong m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ea1nh tranh cao \u0111\u1ed9 ng\u00e0y nay. N\u00f3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i c\u1ee7a m\u1ed9t c\u00f4ng ty. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do ch\u00ednh t\u1ea1i sao nghi\u00ean c\u1ee9u c\u1ea1nh tranh l\u1ea1i quan tr\u1ecdng:<\/span><\/p>\n<ul>\n<li><b>Ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c:<\/b><span style=\"font-weight: 400;\"> Nghi\u00ean c\u1ee9u c\u1ea1nh tranh cung c\u1ea5p n\u1ec1n t\u1ea3ng cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u00e1ng su\u1ed1t. B\u1eb1ng c\u00e1ch hi\u1ec3u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh nh\u1eb1m khai th\u00e1c \u0111i\u1ec3m y\u1ebfu ho\u1eb7c t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Gi\u1ea3m thi\u1ec3u r\u1ee7i ro: <\/b><span style=\"font-weight: 400;\">N\u00f3 gi\u00fap x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc c\u00e1c r\u1ee7i ro v\u00e0 m\u1ed1i \u0111e d\u1ecda ti\u1ec1m \u1ea9n, cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec3 gi\u1ea3m thi\u1ec3u ch\u00fang. C\u00e1ch ti\u1ebfp c\u1eadn ch\u1ee7 \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 c\u1ee9u doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u1ecfi nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 gi\u00e1n \u0111o\u1ea1n kh\u00f4ng mong mu\u1ed1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng: <\/b><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c m\u00e0 h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e3 b\u1ecf qua. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n \u0111\u1ecbnh v\u1ecb doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ed5i m\u1edbi v\u00e0 c\u1ea3i ti\u1ebfn: <\/b><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-la-gi\/\">s\u1ef1 \u0111\u1ed5i m\u1edbi<\/a> trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n <a href=\"https:\/\/ideascale.com\/vi\/viblog\/y-tuong-la-gi\/\">\u00fd t\u01b0\u1edfng<\/a> v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn khi\u1ebfn b\u1ea1n tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>L\u1ee3i th\u1ebf c\u1ea1nh tranh:<\/b> <span style=\"font-weight: 400;\">Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh cho ph\u00e9p b\u1ea1n tinh ch\u1ec9nh \u0111i\u1ec3m m\u1ea1nh c\u1ee7a ri\u00eang m\u00ecnh v\u00e0 khai th\u00e1c \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd, cu\u1ed1i c\u00f9ng mang l\u1ea1i cho b\u1ea1n l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng: <\/b><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u c\u1ea1nh tranh c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch hi\u1ec3u l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng ch\u1ecdn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c: <\/b><span style=\"font-weight: 400;\">N\u00f3 gi\u00fap t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c. B\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung th\u1eddi gian, ng\u00e2n s\u00e1ch v\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh v\u00e0o nh\u1eefng l\u0129nh v\u1ef1c c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mang l\u1ea1i k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c nh\u1ea5t, thay v\u00ec ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch m\u1ecfng manh tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh kinh doanh c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ti\u1ebfp th\u1ecb v\u00e0 \u0110\u1ecbnh v\u1ecb:<\/b> <span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 \u0111\u1ecbnh v\u1ecb c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n, ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng: <\/b><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u c\u1ea1nh tranh gi\u00fap b\u1ea1n h\u00f2a h\u1ee3p v\u1edbi nh\u1eefng thay \u0111\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi m\u1edbi tham gia th\u1ecb tr\u01b0\u1eddng. Nh\u1eadn th\u1ee9c n\u00e0y cho ph\u00e9p b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh cho ph\u00f9 h\u1ee3p.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>T\u00ednh b\u1ec1n v\u1eefng l\u00e2u d\u00e0i: <\/b><span style=\"font-weight: 400;\">V\u1ec1 l\u00e2u d\u00e0i, nghi\u00ean c\u1ee9u c\u1ea1nh tranh g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. N\u00f3 gi\u00fap b\u1ea1n lu\u00f4n ph\u00f9 h\u1ee3p v\u00e0 ph\u1ea3n \u1ee9ng nhanh v\u1edbi c\u00e1c \u0111\u1ed9ng l\u1ef1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n theo th\u1eddi gian.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ni\u1ec1m tin c\u1ee7a c\u00e1c b\u00ean li\u00ean quan: <\/b><span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00e1c b\u00ean li\u00ean quan th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 cao c\u00e1ch ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin. Ch\u1ee9ng minh r\u1eb1ng b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 t\u1ea1o ni\u1ec1m tin cho nh\u1eefng ng\u01b0\u1eddi h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>C\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c: <\/b><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u c\u1ea1nh tranh kh\u00f4ng ph\u1ea3i l\u00e0 nhi\u1ec7m v\u1ee5 ch\u1ec9 l\u00e0m m\u1ed9t l\u1ea7n; \u0111\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111ang di\u1ec5n ra. Th\u01b0\u1eddng xuy\u00ean theo d\u00f5i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n lu\u00f4n linh ho\u1ea1t v\u00e0 th\u00edch \u1ee9ng trong th\u1ebf gi\u1edbi kinh doanh \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u c\u1ea1nh tranh l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ee7a qu\u1ea3n l\u00fd kinh doanh hi\u1ec7u qu\u1ea3. N\u00f3 trang b\u1ecb cho b\u1ea1n ki\u1ebfn \u200b\u200bth\u1ee9c c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t, n\u1eafm b\u1eaft c\u01a1 h\u1ed9i, gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh. B\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c v\u00e0o nghi\u00ean c\u1ee9u c\u1ea1nh tranh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb m\u00ecnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Research?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-research\/'}\uee10{'1':29}\"><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-la-gi\/\" rel=\"noopener\">Nghi\u00ean c\u1ee9u l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Competitive_Research_Methodology\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">15 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u c\u1ea1nh tranh<\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 \u0111\u00f2i h\u1ecfi m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u c\u1ea1nh tranh:<\/span><\/p>\n<p><b>1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch l\u00e0m r\u00f5 m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n. B\u1ea1n \u0111ang mu\u1ed1n thu th\u1eadp d\u1eef li\u1ec7u ch\u00ednh x\u00e1c n\u00e0o? B\u1ea1n c\u00f3 t\u1eadp trung v\u00e0o m\u1ed9t kh\u00eda c\u1ea1nh c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3 ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb kh\u00f4ng?<\/span><\/p>\n<p><b>2. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea1o danh s\u00e1ch ki\u1ec3m k\u00ea \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 c\u1ea3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp c\u1ee7a b\u1ea1n. C\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 cho c\u00f9ng m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, trong khi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u00e1n ti\u1ebfp c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft c\u00f9ng m\u1ed9t nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau.<\/span><\/p>\n<p><b>3. Thu th\u1eadp th\u00f4ng tin<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Th\u00f4ng tin c\u00f3 s\u1eb5n c\u00f4ng khai: T\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean trang web, h\u1ed3 s\u01a1 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean v\u00e0 c\u00e1c t\u00e0i li\u1ec7u c\u00f3 th\u1ec3 truy c\u1eadp c\u00f4ng khai kh\u00e1c c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">B\u00e1o c\u00e1o ng\u00e0nh: Truy c\u1eadp c\u00e1c b\u00e1o c\u00e1o v\u00e0 nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3 theo ng\u00e0nh c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng: \u0110\u1ecdc c\u00e1c \u0111\u00e1nh gi\u00e1, nh\u1eadn x\u00e9t v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c trang web \u0111\u00e1nh gi\u00e1, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 di\u1ec5n \u0111\u00e0n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Tri\u1ec3n l\u00e3m v\u00e0 H\u1ed9i ngh\u1ecb Th\u01b0\u01a1ng m\u1ea1i: Tham d\u1ef1 c\u00e1c s\u1ef1 ki\u1ec7n trong ng\u00e0nh ho\u1eb7c theo d\u00f5i vi\u1ec7c \u0111\u01b0a tin tr\u1ef1c tuy\u1ebfn v\u1ec1 c\u00e1c tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i n\u01a1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh: N\u1ebfu c\u00f3 th\u1ec3, h\u00e3y mua ho\u1eb7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<p><b>4. Ph\u00e2n t\u00edch SWOT<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch SWOT (\u0110i\u1ec3m m\u1ea1nh, \u0110i\u1ec3m y\u1ebfu, C\u01a1 h\u1ed9i, M\u1ed1i \u0111e d\u1ecda) cho t\u1eebng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh c\u1ee7a b\u1ea1n. Khung n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u01b0u \u0111i\u1ec3m v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a ch\u00fang.<\/span><\/p>\n<p><b>5. Ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, bao g\u1ed3m t\u00ednh n\u0103ng, ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ecbnh v\u1ecb. So s\u00e1nh nh\u1eefng kh\u00eda c\u1ea1nh n\u00e0y v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a ri\u00eang b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng kho\u1ea3ng tr\u1ed1ng ho\u1eb7c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.<\/span><\/p>\n<p><b>6. Hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m thi\u1ebft k\u1ebf trang web, ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd. L\u01b0u \u00fd b\u1ea5t k\u1ef3 \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o n\u00e0o (USP) m\u00e0 h\u1ecd nh\u1ea5n m\u1ea1nh.<\/span><\/p>\n<p><b>7. Ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-tich-phan-hoi-cua-khach-hang-la-gi\/\">Ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i, \u0111\u00e1nh gi\u00e1 v\u00e0 nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> li\u00ean quan \u0111\u1ebfn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. T\u00ecm ki\u1ebfm c\u00e1c ch\u1ee7 \u0111\u1ec1 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, khi\u1ebfu n\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c l\u0129nh v\u1ef1c h\u00e0i l\u00f2ng ho\u1eb7c kh\u00f4ng h\u00e0i l\u00f2ng.<\/span><\/p>\n<p><b>8. Ph\u00e2n t\u00edch t\u00e0i ch\u00ednh<\/b><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu c\u00f3 th\u00f4ng tin t\u00e0i ch\u00ednh, h\u00e3y xem x\u00e9t b\u00e1o c\u00e1o t\u00e0i ch\u00ednh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh, qu\u1ef9 \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><b>9. \u0110o \u0111i\u1ec3m chu\u1ea9n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So s\u00e1nh s\u1ed1 li\u1ec7u hi\u1ec7u su\u1ea5t c\u1ee7a ri\u00eang b\u1ea1n (v\u00ed d\u1ee5: doanh s\u1ed1, doanh thu, th\u1ecb ph\u1ea7n) v\u1edbi s\u1ed1 li\u1ec7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110o \u0111i\u1ec3m chu\u1ea9n gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh n\u01a1i b\u1ea1n xu\u1ea5t s\u1eafc v\u00e0 nh\u1eefng l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.<\/span><\/p>\n<p><b>10. Xu h\u01b0\u1edbng v\u00e0 hi\u1ec3u bi\u1ebft th\u1ecb tr\u01b0\u1eddng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh, c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n l\u00e0 r\u1ea5t quan tr\u1ecdng cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n<p><b>11. T\u1ed5 ch\u1ee9c v\u00e0 ghi l\u1ea1i c\u00e1c ph\u00e1t hi\u1ec7n<\/b><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea1o t\u00e0i li\u1ec7u ho\u1eb7c c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 s\u1eafp x\u1ebfp v\u00e0 l\u01b0u tr\u1eef k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap vi\u1ec7c tham kh\u1ea3o v\u00e0 chia s\u1ebb th\u00f4ng tin v\u1edbi c\u00e1c b\u00ean li\u00ean quan tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/span><\/p>\n<p><b>12. C\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u c\u1ea1nh tranh l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c. Li\u00ean t\u1ee5c theo d\u00f5i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 nh\u1eefng thay \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n m\u1edbi.<\/span><\/p>\n<p><b>13. Nh\u1eefng c\u00e2n nh\u1eafc v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Lu\u00f4n tu\u00e2n th\u1ee7 c\u00e1c nguy\u00ean t\u1eafc \u0111\u1ea1o \u0111\u1ee9c khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u c\u1ea1nh tranh. Tr\u00e1nh m\u1ecdi h\u00e0nh vi phi \u0111\u1ea1o \u0111\u1ee9c ho\u1eb7c b\u1ea5t h\u1ee3p ph\u00e1p, ch\u1eb3ng h\u1ea1n nh\u01b0 ho\u1ea1t \u0111\u1ed9ng gi\u00e1n \u0111i\u1ec7p c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n<p><b>14. B\u1ea3o m\u1eadt d\u1eef li\u1ec7u<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n x\u1eed l\u00fd d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u c\u1ea1nh tranh m\u1ed9t c\u00e1ch an to\u00e0n \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u00f4ng tin nh\u1ea1y c\u1ea3m.<\/span><\/p>\n<p><b>15. Th\u00f4ng tin chi ti\u1ebft c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng, chuy\u1ec3n nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n th\u00e0nh nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng. S\u1eed d\u1ee5ng ki\u1ebfn \u200b\u200bth\u1ee9c thu \u0111\u01b0\u1ee3c \u0111\u1ec3 th\u00f4ng b\u00e1o chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a b\u1ea1n, cho d\u00f9 \u0111\u00f3 l\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 hay c\u00e1c quy\u1ebft \u0111\u1ecbnh kh\u00e1c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch l\u00e0m theo ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u c\u1ea1nh tranh c\u00f3 c\u1ea5u tr\u00fac n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb gi\u00fap \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh v\u00e0 gi\u00fap b\u1ea1n duy tr\u00ec t\u00ednh c\u1ea1nh tranh trong ng\u00e0nh c\u1ee7a m\u00ecnh. H\u00e3y nh\u1edb r\u1eb1ng nghi\u00ean c\u1ee9u c\u1ea1nh tranh ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n li\u00ean t\u1ee5c \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Consumer Research?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-consumer-research\/'}\uee10{'1':38}\"><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-nguoi-tieu-dung-la-gi\/\" rel=\"noopener\">Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<h2 id=\"toc_Competitive_Research_Best_Practices\" class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Nghi\u00ean c\u1ee9u c\u1ea1nh tranh: 18 ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58677 size-fusion-600\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1-600x739.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1-600x739.jpg\" alt=\"Nghi\u00ean c\u1ee9u c\u1ea1nh tranh: Th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t\" width=\"600\" height=\"739\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27739%27%20viewBox%3D%270%200%20600%20739%27%3E%3Crect%20width%3D%27600%27%20height%3D%27739%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1-200x246.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1-243x300.jpg 243w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1-400x493.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1-600x739.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/09\/Competitive-Research-descriptive-1.jpg 715w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng su\u1ed1t. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed7 l\u1ef1c nghi\u00ean c\u1ee9u c\u1ea1nh tranh c\u1ee7a b\u1ea1n mang l\u1ea1i nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t b\u1ea1n n\u00ean l\u00e0m theo:<\/span><\/p>\n<ul>\n<li><b>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng: <\/b><span style=\"font-weight: 400;\">B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u r\u00f5 r\u00e0ng. B\u1ea1n \u0111ang mu\u1ed1n thu th\u1eadp th\u00f4ng tin c\u1ee5 th\u1ec3 n\u00e0o v\u00e0 th\u00f4ng tin \u0111\u00f3 s\u1ebd cung c\u1ea5p th\u00f4ng tin g\u00ec cho c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh c\u1ee7a b\u1ea1n?<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n: <\/b><span style=\"font-weight: 400;\">T\u1ea1o danh s\u00e1ch k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 c\u1ea3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp c\u1ee7a b\u1ea1n. \u0110\u1ea3m b\u1ea3o b\u1ea1n bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ch\u01a1i \u0111\u00e3 th\u00e0nh l\u1eadp v\u00e0 m\u1edbi n\u1ed5i trong ng\u00e0nh c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>S\u1eed d\u1ee5ng nhi\u1ec1u ngu\u1ed3n: <\/b><span style=\"font-weight: 400;\">Thu th\u1eadp th\u00f4ng tin t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, bao g\u1ed3m h\u1ed3 s\u01a1 c\u00f4ng khai, d\u1eef li\u1ec7u tr\u1ef1c tuy\u1ebfn, b\u00e1o c\u00e1o ng\u00e0nh, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\">ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> v\u00e0 nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p. Ch\u1ec9 d\u1ef1a v\u00e0o m\u1ed9t ngu\u1ed3n c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn th\u00f4ng tin sai l\u1ec7ch ho\u1eb7c kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Duy tr\u00ec th\u1ef1c h\u00e0nh \u0111\u1ea1o \u0111\u1ee9c: <\/b><span style=\"font-weight: 400;\">Lu\u00f4n tu\u00e2n th\u1ee7 c\u00e1c nguy\u00ean t\u1eafc \u0111\u1ea1o \u0111\u1ee9c khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u c\u1ea1nh tranh. Tr\u00e1nh m\u1ecdi h\u00e0nh vi phi \u0111\u1ea1o \u0111\u1ee9c ho\u1eb7c b\u1ea5t h\u1ee3p ph\u00e1p, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u00e1n \u0111i\u1ec7p c\u00f4ng ty ho\u1eb7c vi ph\u1ea1m d\u1eef li\u1ec7u.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt: <\/b><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u c\u1ea1nh tranh l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c. Li\u00ean t\u1ee5c theo d\u00f5i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 nh\u1eefng thay \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n m\u1edbi.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>T\u1eadp trung v\u00e0o d\u1eef li\u1ec7u li\u00ean quan: <\/b><span style=\"font-weight: 400;\">T\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Tr\u00e1nh t\u00ecnh tr\u1ea1ng qu\u00e1 t\u1ea3i th\u00f4ng tin b\u1eb1ng c\u00e1ch lo\u1ea1i tr\u1eeb c\u00e1c chi ti\u1ebft kh\u00f4ng li\u00ean quan.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n t\u00edch s\u1ef1 l\u00e0m vi\u1ec7c qu\u00e1 nhi\u1ec1u: <\/b><span style=\"font-weight: 400;\">Th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch SWOT cho t\u1eebng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0110i\u1ec3m m\u1ea1nh, \u0110i\u1ec3m y\u1ebfu, C\u01a1 h\u1ed9i v\u00e0 M\u1ed1i \u0111e d\u1ecda c\u1ee7a h\u1ecd. Khung c\u00f3 c\u1ea5u tr\u00fac n\u00e0y gi\u00fap t\u1ed5 ch\u1ee9c c\u00e1c ph\u00e1t hi\u1ec7n c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110i\u1ec3m chu\u1ea9n: <\/b><span style=\"font-weight: 400;\">So s\u00e1nh s\u1ed1 li\u1ec7u hi\u1ec7u su\u1ea5t c\u1ee7a ri\u00eang b\u1ea1n (v\u00ed d\u1ee5: doanh s\u1ed1, doanh thu, th\u1ecb ph\u1ea7n) v\u1edbi s\u1ed1 li\u1ec7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110o \u0111i\u1ec3m chu\u1ea9n gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh n\u01a1i b\u1ea1n xu\u1ea5t s\u1eafc v\u00e0 nh\u1eefng l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u00e0i ch\u00ednh:<\/b> <span style=\"font-weight: 400;\">N\u1ebfu c\u00f3, h\u00e3y ph\u00e2n t\u00edch c\u00e1c b\u00e1o c\u00e1o v\u00e0 b\u00e1o c\u00e1o t\u00e0i ch\u00ednh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh, qu\u1ef9 \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u00e1nh gi\u00e1 s\u1ef1 hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1:<\/b> <span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, bao g\u1ed3m trang web, ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung c\u1ee7a h\u1ecd.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng: <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-tich-phan-hoi-cua-khach-hang-la-gi\/\">Ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i, \u0111\u00e1nh gi\u00e1 v\u00e0 nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> li\u00ean quan \u0111\u1ebfn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. T\u00ecm ki\u1ebfm c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u00e0 l\u0129nh v\u1ef1c th\u01b0\u1eddng xuy\u00ean khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng ho\u1eb7c kh\u00f4ng h\u00e0i l\u00f2ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>S\u1ea3n ph\u1ea9m\/D\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh: <\/b><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u chi ti\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, bao g\u1ed3m c\u00e1c t\u00ednh n\u0103ng, ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ecbnh v\u1ecb c\u1ee7a h\u1ecd. So s\u00e1nh nh\u1eefng kh\u00eda c\u1ea1nh n\u00e0y v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a ri\u00eang b\u1ea1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Xu h\u01b0\u1edbng v\u00e0 hi\u1ec3u bi\u1ebft th\u1ecb tr\u01b0\u1eddng: <\/b><span style=\"font-weight: 400;\">Lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh, c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i v\u00e0 nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n l\u00e0 r\u1ea5t quan tr\u1ecdng cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>B\u1ea3o m\u1eadt d\u1eef li\u1ec7u v\u00e0 quy\u1ec1n ri\u00eang t\u01b0: <\/b><span style=\"font-weight: 400;\">\u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n x\u1eed l\u00fd d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u c\u1ea1nh tranh m\u1ed9t c\u00e1ch an to\u00e0n \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u00f4ng tin nh\u1ea1y c\u1ea3m. Tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>S\u1ef1 h\u1ee3p t\u00e1c: <\/b><span style=\"font-weight: 400;\">Khuy\u1ebfn kh\u00edch s\u1ef1 h\u1ee3p t\u00e1c \u0111a ch\u1ee9c n\u0103ng trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n. C\u00e1c nh\u00f3m kh\u00e1c nhau c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng quan \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Th\u00f4ng tin chi ti\u1ebft c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng: <\/b><span style=\"font-weight: 400;\">Bi\u1ebfn nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n th\u00e0nh nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng. S\u1eed d\u1ee5ng ki\u1ebfn \u200b\u200bth\u1ee9c thu \u0111\u01b0\u1ee3c \u0111\u1ec3 th\u00f4ng b\u00e1o chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a b\u1ea1n, cho d\u00f9 \u0111\u00f3 l\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 hay c\u00e1c quy\u1ebft \u0111\u1ecbnh kh\u00e1c.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>B\u00e1o c\u00e1o th\u01b0\u1eddng xuy\u00ean:<\/b> <span style=\"font-weight: 400;\">T\u1ea1o b\u00e1o c\u00e1o th\u01b0\u1eddng xuy\u00ean t\u00f3m t\u1eaft c\u00e1c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ea1nh tranh c\u1ee7a b\u1ea1n v\u00e0 ph\u00e2n ph\u1ed1i ch\u00fang cho c\u00e1c b\u00ean li\u00ean quan trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>V\u00f2ng ph\u1ea3n h\u1ed3i:<\/b> <span style=\"font-weight: 400;\">Thi\u1ebft l\u1eadp v\u00f2ng ph\u1ea3n h\u1ed3i \u0111\u1ec3 k\u1ebft h\u1ee3p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u1ea1nh tranh \u0111ang di\u1ec5n ra v\u00e0o qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch l\u00e0m theo nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u c\u1ea1nh tranh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc thu \u0111\u01b0\u1ee3c \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng su\u1ed1t mang l\u1ea1i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><span data-sheets-value=\"{'1':2,'2':'Learn more: What is Market Research Analysis?'}\" data-sheets-userformat=\"{'2':1071745,'3':{'1':0},'10':2,'12':0,'14':{'1':3,'3':1},'15':'Arial','17':1,'23':1}\" data-sheets-textstyleruns=\"{'1':0}\uee10{'1':12,'2':{'2':{'1':2,'2':1136076},'9':1}}\" data-sheets-hyperlinkruns=\"{'1':12,'2':'http:\/\/ideascale.com\/blog\/what-is-market-research-analysis\/'}\uee10{'1':45}\"><b>T\u00ecm hi\u1ec3u th\u00eam: <a class=\"in-cell-link\" href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-tich-nghien-cuu-thi-truong-la-gi\/\" rel=\"noopener\">Ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":82794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4618],"class_list":["post-82793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-nick-jain-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nghi\u00ean c\u1ee9u c\u1ea1nh tranh l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, t\u1ea7m quan tr\u1ecdng, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t<\/title>\n<meta name=\"description\" content=\"Nghi\u00ean c\u1ee9u c\u1ea1nh tranh, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 th\u00f4ng tin c\u1ea1nh tranh ho\u1eb7c ph\u00e2n t\u00edch c\u1ea1nh tranh, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh trong ng\u00e0nh c\u1ee7a b\u1ea1n. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a nghi\u00ean c\u1ee9u c\u1ea1nh tranh, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-canh-tranh-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nghi\u00ean c\u1ee9u c\u1ea1nh tranh l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, t\u1ea7m quan tr\u1ecdng, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t\" \/>\n<meta property=\"og:description\" content=\"Nghi\u00ean c\u1ee9u c\u1ea1nh tranh, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 th\u00f4ng tin c\u1ea1nh tranh ho\u1eb7c ph\u00e2n t\u00edch c\u1ea1nh tranh, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch th\u00f4ng tin v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh trong ng\u00e0nh c\u1ee7a b\u1ea1n. 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