M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div>
Nghi\u00ean c\u1ee9u Ti\u1ebfng n\u00f3i c\u1ee7a Kh\u00e1ch h\u00e0ng (VoC) \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t quy tr\u00ecnh c\u00f3 h\u1ec7 th\u1ed1ng nh\u1eb1m thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i, \u00fd ki\u1ebfn \u200b\u200bv\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, mong \u0111\u1ee3i v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng chung c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u VoC l\u00e0 hi\u1ec3u quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t, c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ea7n v\u00e0 b\u01b0\u1edbc ch\u00ednh li\u00ean quan \u0111\u1ebfn nghi\u00ean c\u1ee9u Ti\u1ebfng n\u00f3i c\u1ee7a Kh\u00e1ch h\u00e0ng:<\/b><\/p>\n
L\u1ee3i \u00edch c\u1ee7a nghi\u00ean c\u1ee9u Ti\u1ebfng n\u00f3i c\u1ee7a Kh\u00e1ch h\u00e0ng bao g\u1ed3m:<\/b><\/p>\n
T\u00f3m l\u1ea1i, nghi\u00ean c\u1ee9u Ti\u1ebfng n\u00f3i c\u1ee7a Kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 c\u00e1c t\u1ed5 ch\u1ee9c hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng ki\u1ebfn \u200b\u200bth\u1ee9c \u0111\u00f3 \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n
T\u00ecm hi\u1ec3u th\u00eam: Thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n
<\/p>\n
Nghi\u00ean c\u1ee9u Ti\u1ebfng n\u00f3i c\u1ee7a Kh\u00e1ch h\u00e0ng (VoC) s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i c\u0169ng nh\u01b0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> . Vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau, ngu\u1ed3n l\u1ef1c c\u1ee5 th\u1ec3 v\u00e0 t\u00ednh ch\u1ea5t doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u VoC ph\u1ed5 bi\u1ebfn:<\/span><\/p>\n
1. Kh\u1ea3o s\u00e1t<\/b><\/p>\n
2. Ph\u1ecfng v\u1ea5n<\/b><\/p>\n
3. Nh\u00f3m t\u1eadp trung<\/b><\/p>\n
T\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn nh\u00f3m t\u1eadp trung<\/a> nh\u1ecf v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u1edfi m\u1edf v\u00e0 thu th\u1eadp nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng<\/a> . Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch trong vi\u1ec7c kh\u00e1m ph\u00e1 nh\u1eadn th\u1ee9c v\u00e0 th\u00e1i \u0111\u1ed9.<\/span><\/p>\n
4. Bi\u1ec3u m\u1eabu ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/p>\n
6. T\u01b0\u01a1ng t\u00e1c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/b><\/p>\n
9. Ph\u00e2n t\u00edch v\u0103n b\u1ea3n<\/b><\/p>\n
10. Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/b><\/p>\n
11. L\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/b><\/p>\n
12. Nghi\u00ean c\u1ee9u d\u00e2n t\u1ed9c h\u1ecdc<\/b><\/p>\n
T\u00ecm hi\u1ec3u th\u00eam: Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n
Nghi\u00ean c\u1ee9u Ti\u1ebfng n\u00f3i c\u1ee7a Kh\u00e1ch h\u00e0ng (VoC) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a nghi\u00ean c\u1ee9u VoC c\u1ee7a b\u1ea1n, h\u00e3y xem x\u00e9t c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t sau:<\/span><\/p>\n
B\u1eb1ng c\u00e1ch l\u00e0m theo nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nghi\u00ean c\u1ee9u Ph\u1ea3n h\u1ed3i c\u1ee7a Kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 li\u00ean t\u1ee5c, gi\u00fap b\u1ea1n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 duy tr\u00ec t\u00ednh c\u1ea1nh tranh trong ng\u00e0nh c\u1ee7a m\u00ecnh.<\/span><\/p>\n
T\u00ecm hi\u1ec3u th\u00eam: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u01a1 c\u1ea5p l\u00e0 g\u00ec?<\/a><\/b><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":82789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4618],"class_list":["post-82788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-nick-jain-vi"],"yoast_head":"\n