{"id":82464,"date":"2023-06-27T12:12:50","date_gmt":"2023-06-27T16:12:50","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/doi-moi-kinh-doanh-la-gi\/"},"modified":"2024-06-19T08:02:52","modified_gmt":"2024-06-19T12:02:52","slug":"doi-moi-kinh-doanh-la-gi","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-kinh-doanh-la-gi\/","title":{"rendered":"\u0110\u1ed5i m\u1edbi kinh doanh l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, lo\u1ea1i, v\u00ed d\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t"},"content":{"rendered":"
M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div> \u0110\u1ed5i m\u1edbi kinh doanh \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u00fd t\u01b0\u1edfng, ph\u01b0\u01a1ng ph\u00e1p, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi trong m\u1ed9t t\u1ed5 ch\u1ee9c \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng, kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi, b\u1ed5 sung c\u00e1c t\u00ednh n\u0103ng m\u1edbi ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 c\u1ea3i ti\u1ebfn c\u00e1c quy tr\u00ecnh, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf chi\u1ebfn l\u01b0\u1ee3c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a \u0111\u1ed5i m\u1edbi kinh doanh bao g\u1ed3m:<\/b><\/strong><\/p>\n B\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 nu\u00f4i d\u01b0\u1ee1ng v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi v\u00e0 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng trong m\u00f4i tr\u01b0\u1eddng kinh doanh n\u0103ng \u0111\u1ed9ng ng\u00e0y nay.<\/span><\/p>\n <\/p>\n C\u00f3 7 lo\u1ea1i \u0111\u1ed5i m\u1edbi kinh doanh ch\u00ednh, m\u1ed7i lo\u1ea1i t\u1eadp trung v\u00e0o c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c. H\u1ecd \u0111\u00e2y r\u1ed3i:<\/span><\/p>\n 1. \u0110\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m:<\/strong> \u0110\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m<\/a> bao g\u1ed3m vi\u1ec7c t\u1ea1o ra ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c gi\u1edbi thi\u1ec7u c\u00e1c t\u00ednh n\u0103ng m\u1edbi, n\u00e2ng cao hi\u1ec7u su\u1ea5t, c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c ph\u00e1t tri\u1ec3n c\u00e1c d\u1ecbch v\u1ee5 ho\u00e0n to\u00e0n m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n 2. \u0110\u1ed5i m\u1edbi quy tr\u00ecnh:<\/strong> \u0110\u1ed5i m\u1edbi quy tr\u00ecnh<\/a> t\u1eadp trung v\u00e0o vi\u1ec7c n\u00e2ng cao hi\u1ec7u su\u1ea5t, hi\u1ec7u qu\u1ea3 ho\u1eb7c t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh n\u1ed9i b\u1ed9. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c h\u00ecnh dung l\u1ea1i v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c, tri\u1ec3n khai c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi, h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c t\u1eafc ngh\u1ebdn \u0111\u1ec3 n\u00e2ng cao n\u0103ng su\u1ea5t, gi\u1ea3m chi ph\u00ed ho\u1eb7c gi\u1ea3m thi\u1ec3u l\u00e3ng ph\u00ed.<\/span><\/p>\n 3. \u0110\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh:<\/strong> \u0110\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh<\/a> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra ho\u1eb7c thi\u1ebft k\u1ebf l\u1ea1i c\u00e1ch th\u1ee9c c\u01a1 b\u1ea3n m\u00e0 m\u1ed9t c\u00f4ng ty t\u1ea1o ra, ph\u00e2n ph\u1ed1i v\u00e0 n\u1eafm b\u1eaft gi\u00e1 tr\u1ecb. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c xem x\u00e9t l\u1ea1i d\u00f2ng doanh thu, c\u01a1 c\u1ea5u chi ph\u00ed, k\u00eanh ph\u00e2n ph\u1ed1i, m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng ho\u1eb7c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb t\u1ed5ng th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n 4. \u0110\u1ed5i m\u1edbi d\u1ecbch v\u1ee5:<\/strong> \u0110\u1ed5i m\u1edbi d\u1ecbch v\u1ee5 \u0111\u00f2i h\u1ecfi ph\u1ea3i ph\u00e1t tri\u1ec3n c\u00e1c d\u1ecbch v\u1ee5 m\u1edbi ho\u1eb7c c\u1ea3i ti\u1ebfn \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> . N\u00f3 c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung, c\u00e1 nh\u00e2n h\u00f3a, t\u00f9y ch\u1ec9nh ho\u1eb7c t\u00ecm ra nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 th\u00f4ng qua n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1.<\/span><\/p>\n 5. \u0110\u1ed5i m\u1edbi ti\u1ebfp th\u1ecb:<\/strong> \u0110\u1ed5i m\u1edbi ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o vi\u1ec7c t\u00ecm ra nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. N\u00f3 c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb m\u1edbi, s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, tri\u1ec3n khai ti\u1ebfp th\u1ecb c\u00f3 \u1ea3nh h\u01b0\u1edfng ho\u1eb7c ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o.<\/span><\/p>\n 6. \u0110\u1ed5i m\u1edbi t\u1ed5 ch\u1ee9c:<\/strong> \u0110\u1ed5i m\u1edbi t\u1ed5 ch\u1ee9c bao g\u1ed3m vi\u1ec7c thi\u1ebft k\u1ebf l\u1ea1i c\u01a1 c\u1ea5u, quy tr\u00ecnh ho\u1eb7c ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3n l\u00fd n\u1ed9i b\u1ed9 c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c. N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh ra quy\u1ebft \u0111\u1ecbnh m\u1edbi, tri\u1ec3n khai c\u00e1c ph\u01b0\u01a1ng ph\u00e1p linh ho\u1ea1t, th\u00fac \u0111\u1ea9y v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi<\/a> ho\u1eb7c th\u00fac \u0111\u1ea9y s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 chia s\u1ebb ki\u1ebfn \u200b\u200bth\u1ee9c gi\u1eefa c\u00e1c nh\u00f3m.<\/span><\/p>\n 7. \u0110\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7:<\/strong> \u0110\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7<\/a> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n ho\u1eb7c \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 chuy\u1ec3n \u0111\u1ed5i kinh doanh. N\u00f3 c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i, nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, h\u1ecdc m\u00e1y, chu\u1ed7i kh\u1ed1i, th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng ho\u1eb7c Internet v\u1ea1n v\u1eadt (IoT), \u0111\u1ec3 n\u00e2ng cao s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n \u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 nh\u1eefng lo\u1ea1i h\u00ecnh \u0111\u1ed5i m\u1edbi n\u00e0y kh\u00f4ng lo\u1ea1i tr\u1eeb l\u1eabn nhau v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng tham gia v\u00e0o nhi\u1ec1u lo\u1ea1i h\u00ecnh \u0111\u1ed3ng th\u1eddi ho\u1eb7c tu\u1ea7n t\u1ef1 \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh v\u00e0 th\u00edch \u1ee9ng v\u1edbi c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i.<\/span><\/p>\n T\u00ecm hi\u1ec3u th\u00eam: Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n Quy tr\u00ecnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi kinh doanh bao g\u1ed3m m\u1ed9t lo\u1ea1t c\u00e1c b\u01b0\u1edbc nh\u1eb1m h\u01b0\u1edbng d\u1eabn c\u00e1c t\u1ed5 ch\u1ee9c ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc ch\u00ednh li\u00ean quan:<\/span><\/p>\n B\u01b0\u1edbc 1. \u0110\u1eb7t m\u1ee5c ti\u00eau<\/strong><\/span><\/p>\n B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi<\/a> . \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c k\u1ebft qu\u1ea3 mong mu\u1ed1n, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> , t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c th\u00fac \u0111\u1ea9y v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi<\/a> trong t\u1ed5 ch\u1ee9c. C\u00e1c m\u1ee5c ti\u00eau ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3.<\/span><\/p>\n B\u01b0\u1edbc 2. \u0110\u00e1nh gi\u00e1 hi\u1ec7n tr\u1ea1ng<\/strong><\/span><\/p>\n \u0110\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng, \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu v\u00e0 v\u1ecb th\u1ebf th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i c\u1ee7a t\u1ed5 ch\u1ee9c. \u0110\u00e1nh gi\u00e1 n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c m\u00e0 \u0111\u1ed5i m\u1edbi c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 nh\u1ea5t v\u00e0 c\u00e1c l\u0129nh v\u1ef1c c\u00f3 th\u1ec3 c\u1ea7n c\u1ea3i ti\u1ebfn ho\u1eb7c \u0111\u1ea7u t\u01b0 \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c n\u1ed7 l\u1ef1c \u0111\u1ed5i m\u1edbi.<\/span><\/p>\n B\u01b0\u1edbc 3. T\u1ea1o \u00fd t\u01b0\u1edfng<\/strong><\/span><\/p>\n Khuy\u1ebfn kh\u00edch \u00fd t\u01b0\u1edfng<\/a> t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c c\u1ea5p c\u1ee7a t\u1ed5 ch\u1ee9c. Thi\u1ebft l\u1eadp c\u00e1c k\u00eanh \u0111\u1ec3 nh\u00e2n vi\u00ean \u0111\u00f3ng g\u00f3p \u00fd t\u01b0\u1edfng \u0111\u1ed5i m\u1edbi v\u00e0 \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p khuy\u1ebfn kh\u00edch ho\u1eb7c c\u00f4ng nh\u1eadn \u0111\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 tham gia. N\u1eafm b\u1eaft s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 quan \u0111i\u1ec3m \u0111a d\u1ea1ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi.<\/span><\/p>\n B\u01b0\u1edbc 4. \u0110\u00e1nh gi\u00e1 v\u00e0 \u01b0u ti\u00ean c\u00e1c \u00fd t\u01b0\u1edfng<\/strong><\/span><\/p>\n \u0110\u00e1nh gi\u00e1 c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c t\u1ea1o ra d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed nh\u01b0 t\u00ednh kh\u1ea3 thi, ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng, s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 y\u00eau c\u1ea7u v\u1ec1 ngu\u1ed3n l\u1ef1c. \u01afu ti\u00ean nh\u1eefng \u00fd t\u01b0\u1edfng c\u00f3 t\u00e1c \u0111\u1ed9ng ti\u1ec1m n\u0103ng cao nh\u1ea5t v\u00e0 ph\u00f9 h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1ed5 ch\u1ee9c.<\/span><\/p>\n B\u01b0\u1edbc 4. Tri\u1ec3n khai m\u1ed9t k\u1ebf ho\u1ea1ch<\/strong><\/span><\/p>\n Sau khi c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean, h\u00e3y x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch chi ti\u1ebft cho t\u1eebng s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi<\/a> \u0111\u00e3 ch\u1ecdn. X\u00e1c \u0111\u1ecbnh ph\u1ea1m vi, m\u1ee5c ti\u00eau, ti\u1ebfn tr\u00ecnh, y\u00eau c\u1ea7u v\u1ec1 ngu\u1ed3n l\u1ef1c v\u00e0 c\u00e1c c\u1ed9t m\u1ed1c quan tr\u1ecdng. X\u00e1c \u0111\u1ecbnh c\u00e1c r\u1ee7i ro ti\u1ec1m \u1ea9n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u. Ph\u00e2n b\u1ed5 c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft, bao g\u1ed3m ng\u00e2n s\u00e1ch, nh\u00e2n s\u1ef1 v\u00e0 c\u00f4ng ngh\u1ec7.<\/span><\/p>\n B\u01b0\u1edbc 5. Nguy\u00ean m\u1eabu v\u00e0 th\u1eed nghi\u1ec7m<\/strong><\/span><\/p>\n T\u1ea1o nguy\u00ean m\u1eabu ho\u1eb7c s\u1ea3n ph\u1ea9m kh\u1ea3 thi t\u1ed1i thi\u1ec3u (MVP) \u0111\u1ec3 x\u00e1c th\u1ef1c v\u00e0 tinh ch\u1ec9nh c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u00e3 ch\u1ecdn. H\u00e3y th\u1eed nghi\u1ec7m ch\u00fang trong m\u00f4i tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t ho\u1eb7c v\u1edbi m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng h\u1ea1n ch\u1ebf \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.<\/span> Tinh ch\u1ec9nh l\u1eb7p \u0111i l\u1eb7p l\u1ea1i c\u00e1c nguy\u00ean m\u1eabu d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i v\u00e0 hi\u1ec3u bi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> .<\/span><\/p>\n B\u01b0\u1edbc 6. Tri\u1ec3n khai v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4<\/strong><\/span><\/p>\n Sau khi t\u1ea1o nguy\u00ean m\u1eabu v\u00e0 th\u1eed nghi\u1ec7m th\u00e0nh c\u00f4ng, h\u00e3y ti\u1ebfp t\u1ee5c tri\u1ec3n khai c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi. X\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh th\u1ef1c hi\u1ec7n v\u00e0 th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch theo t\u1eebng giai \u0111o\u1ea1n. Theo d\u00f5i ti\u1ebfn \u0111\u1ed9, qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n. \u0110\u1ea3m b\u1ea3o qu\u1ea3n l\u00fd thay \u0111\u1ed5i v\u00e0 giao ti\u1ebfp hi\u1ec7u qu\u1ea3 \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng t\u00ecnh v\u00e0 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c b\u00ean li\u00ean quan.<\/span><\/p>\n B\u01b0\u1edbc 7. \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1<\/strong><\/span><\/p>\n Thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng v\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c \u0111\u1ed5i m\u1edbi \u0111\u00e3 th\u1ef1c hi\u1ec7n. Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t d\u1ef1a tr\u00ean c\u00e1c s\u1ed1 li\u1ec7u n\u00e0y th\u01b0\u1eddng xuy\u00ean. Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/a> , nh\u00e2n vi\u00ean v\u00e0 c\u00e1c b\u00ean li\u00ean quan kh\u00e1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a nh\u1eefng \u0111\u1ed5i m\u1edbi v\u00e0 th\u1ef1c hi\u1ec7n nh\u1eefng c\u1ea3i ti\u1ebfn c\u1ea7n thi\u1ebft.<\/span><\/p>\n B\u01b0\u1edbc 8. H\u1ecdc h\u1ecfi v\u00e0 c\u1ea3i thi\u1ec7n<\/strong><\/span><\/p>\n Ch\u1ea5p nh\u1eadn m\u1ed9t n\u1ec1n v\u0103n h\u00f3a h\u1ecdc t\u1eadp v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. Khuy\u1ebfn kh\u00edch chia s\u1ebb ki\u1ebfn \u200b\u200bth\u1ee9c, n\u1eafm b\u1eaft c\u00e1c b\u00e0i h\u1ecdc kinh nghi\u1ec7m v\u00e0 s\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i t\u1eeb c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi tr\u01b0\u1edbc \u0111\u00e2y \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho c\u00e1c d\u1ef1 \u00e1n trong t\u01b0\u01a1ng lai. Nu\u00f4i d\u01b0\u1ee1ng t\u01b0 duy coi th\u1ea5t b\u1ea1i l\u00e0 c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp v\u00e0 khuy\u1ebfn kh\u00edch th\u1eed nghi\u1ec7m c\u0169ng nh\u01b0 ch\u1ea5p nh\u1eadn r\u1ee7i ro c\u00f3 t\u00ednh to\u00e1n.<\/span><\/p>\n B\u01b0\u1edbc 9. L\u1eb7p l\u1ea1i v\u00e0 l\u1eb7p l\u1ea1i<\/strong><\/span><\/p>\n \u0110\u1ed5i m\u1edbi l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c. Li\u00ean t\u1ee5c l\u1eb7p l\u1ea1i v\u00e0 c\u1ea3i ti\u1ebfn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi<\/a> d\u1ef1a tr\u00ean nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> , c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i v\u00e0 c\u01a1 h\u1ed9i m\u1edbi. Th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 l\u1ea1i kh\u1ea3 n\u0103ng \u0111\u1ed5i m\u1edbi c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c cho ph\u00f9 h\u1ee3p.<\/span><\/p>\n B\u1eb1ng c\u00e1ch l\u00e0m theo c\u00e1c b\u01b0\u1edbc n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng \u0111\u1ed1i v\u1edbi \u0111\u1ed5i m\u1edbi kinh doanh v\u00e0 t\u0103ng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng trong vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ed5i m\u1edbi v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.<\/span><\/p>\n T\u00ecm hi\u1ec3u th\u00eam: Qu\u1ea3n l\u00fd \u00fd t\u01b0\u1edfng l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n <\/p>\n V\u00e0o n\u0103m 2023, \u0111\u1ed5i m\u1edbi kinh doanh ti\u1ebfp t\u1ee5c l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng v\u00e0 duy tr\u00ec t\u00ednh c\u1ea1nh tranh trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n. \u0110\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh trong m\u00f4i tr\u01b0\u1eddng n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi<\/a> hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 \u0111\u1ed5i m\u1edbi kinh doanh v\u00e0o n\u0103m 2023:<\/span><\/p>\n 1. N\u1eafm b\u1eaft c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i<\/strong><\/span><\/p>\n Lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng ti\u1ebfn b\u1ed9 \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7<\/a> m\u1edbi nh\u1ea5t v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1ch ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o quy tr\u00ecnh kinh doanh c\u1ee7a b\u1ea1n. C\u00e1c c\u00f4ng ngh\u1ec7 nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), chu\u1ed7i kh\u1ed1i, Internet v\u1ea1n v\u1eadt (IoT) v\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) mang l\u1ea1i ti\u1ec1m n\u0103ng to l\u1edbn cho s\u1ef1 \u0111\u1ed5i m\u1edbi<\/a> trong nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau.<\/span><\/p>\n 2. Nu\u00f4i d\u01b0\u1ee1ng v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi<\/strong><\/span><\/p>\n T\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng n\u01a1i nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch suy ngh\u0129 s\u00e1ng t\u1ea1o v\u00e0 th\u1eed nghi\u1ec7m nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi. Thi\u1ebft l\u1eadp c\u00e1c k\u00eanh \u0111\u01b0a \u00fd t\u01b0\u1edfng<\/a> v\u00e0 cung c\u1ea5p ngu\u1ed3n l\u1ef1c c\u0169ng nh\u01b0 h\u1ed7 tr\u1ee3 \u0111\u1ec3 nh\u00e2n vi\u00ean kh\u00e1m ph\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ed5i m\u1edbi. Khuy\u1ebfn kh\u00edch c\u00e1c nh\u00f3m h\u1ee3p t\u00e1c v\u00e0 \u0111a ch\u1ee9c n\u0103ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a c\u00e1c quan \u0111i\u1ec3m \u0111a d\u1ea1ng.<\/span><\/p>\n 3. C\u00e1ch ti\u1ebfp c\u1eadn l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m<\/strong><\/span><\/p>\n \u01afu ti\u00ean t\u00ecm hi\u1ec3u nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eadn d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m y\u1ebfu v\u00e0 c\u01a1 h\u1ed9i \u0111\u1ed5i m\u1edbi. T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua kh\u1ea3o s\u00e1t, nh\u00f3m t\u1eadp trung<\/a> ho\u1eb7c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 c\u00f9ng t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p nh\u1eb1m gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd.<\/span><\/p>\n 4. Ph\u00e1t tri\u1ec3n linh ho\u1ea1t v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i<\/strong><\/span><\/p>\n \u00c1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p linh ho\u1ea1t \u0111\u1ec3 cho ph\u00e9p th\u1eed nghi\u1ec7m v\u00e0 l\u1eb7p l\u1ea1i nhanh ch\u00f3ng. Chia d\u1ef1 \u00e1n th\u00e0nh c\u00e1c nhi\u1ec7m v\u1ee5 nh\u1ecf h\u01a1n, d\u1ec5 qu\u1ea3n l\u00fd h\u01a1n v\u00e0 li\u00ean t\u1ee5c thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> \u0111\u1ec3 tinh ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n nh\u1eefng \u0111\u1ed5i m\u1edbi c\u1ee7a b\u1ea1n. C\u00e1ch ti\u1ebfp c\u1eadn l\u1eb7p \u0111i l\u1eb7p l\u1ea1i n\u00e0y cho ph\u00e9p b\u1ea1n th\u00edch \u1ee9ng nhanh ch\u00f3ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng v\u00e0 y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n 5. H\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i<\/strong><\/span><\/p>\n Nh\u00ecn xa h\u01a1n t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c. H\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p, tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u ho\u1eb7c c\u00e1c \u0111\u1ed1i t\u00e1c trong ng\u00e0nh kh\u00e1c \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c \u00fd t\u01b0\u1edfng, c\u00f4ng ngh\u1ec7 v\u00e0 t\u00e0i n\u0103ng m\u1edbi. Nh\u1eefng n\u1ed7 l\u1ef1c h\u1ee3p t\u00e1c \u0111\u1ed5i m\u1edbi c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ed9t ph\u00e1 v\u00e0 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi ngu\u1ed3n l\u1ef1c v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n.<\/span><\/p>\n 6. Khuy\u1ebfn kh\u00edch ch\u1ea5p nh\u1eadn r\u1ee7i ro v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb th\u1ea5t b\u1ea1i<\/strong><\/span><\/p>\n Nu\u00f4i d\u01b0\u1ee1ng m\u1ed9t n\u1ec1n v\u0103n h\u00f3a khuy\u1ebfn kh\u00edch vi\u1ec7c ch\u1ea5p nh\u1eadn r\u1ee7i ro c\u00f3 t\u00ednh to\u00e1n v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng th\u1ea5t b\u1ea1i. S\u1ef1 \u0111\u1ed5i m\u1edbi<\/a> v\u1ed1n d\u0129 li\u00ean quan \u0111\u1ebfn s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn v\u00e0 \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng n\u01a1i nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y an to\u00e0n \u0111\u1ec3 th\u1eed nghi\u1ec7m, h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng sai l\u1ea7m v\u00e0 l\u1eb7p l\u1ea1i \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd.<\/span><\/p>\n 7. \u0110\u1ea7u t\u01b0 v\u00e0o t\u00e0i n\u0103ng v\u00e0 h\u1ecdc h\u1ecfi kh\u00f4ng ng\u1eebng<\/strong><\/span><\/p>\n Thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u1eefng nh\u00e2n t\u00e0i h\u00e0ng \u0111\u1ea7u c\u00f3 ni\u1ec1m \u0111am m\u00ea \u0111\u1ed5i m\u1edbi. Cung c\u1ea5p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u00e0o t\u1ea1o \u0111\u1ec3 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng \u0111\u1ed5i m\u1edbi c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 c\u1eadp nh\u1eadt cho h\u1ecd nh\u1eefng xu h\u01b0\u1edbng v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t. Khuy\u1ebfn kh\u00edch h\u1ecdc t\u1eadp \u0111a ch\u1ee9c n\u0103ng v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i cho nh\u00e2n vi\u00ean kh\u00e1m ph\u00e1 c\u00e1c vai tr\u00f2 ho\u1eb7c d\u1ef1 \u00e1n m\u1edbi.<\/span><\/p>\n 8. T\u1eadp trung v\u00e0o t\u00ednh b\u1ec1n v\u1eefng v\u00e0 t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i<\/strong><\/span><\/p>\n K\u1ebft h\u1ee3p t\u00ednh b\u1ec1n v\u1eefng v\u00e0 t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i v\u00e0o chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi<\/a> c\u1ee7a b\u1ea1n. Xem x\u00e9t c\u00e1ch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p cho m\u1ed9t t\u01b0\u01a1ng lai b\u1ec1n v\u1eefng h\u01a1n ho\u1eb7c gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c x\u00e3 h\u1ed9i c\u1ea5p b\u00e1ch. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi x\u00e3 h\u1ed9i v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n 9. Theo d\u00f5i xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/span><\/p>\n Lu\u00f4n c\u1ea3nh gi\u00e1c v\u1edbi c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi n\u1ed5i v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ed9t ph\u00e1. Li\u00ean t\u1ee5c theo d\u00f5i b\u1ed1i c\u1ea3nh ng\u00e0nh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i m\u1edbi v\u00e0 c\u00e1c m\u1ed1i \u0111e d\u1ecda ti\u1ec1m \u1ea9n. Th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 v\u00e0 tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi<\/a> c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng.<\/span><\/p>\n 10. \u0110o l\u01b0\u1eddng v\u00e0 \u0103n m\u1eebng th\u00e0nh c\u00f4ng<\/strong><\/span><\/p>\n X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi<\/a> c\u1ee7a b\u1ea1n. Th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a nh\u1eefng \u0111\u1ed5i m\u1edbi c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kinh doanh, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u li\u00ean quan kh\u00e1c. K\u1ef7 ni\u1ec7m nh\u1eefng th\u00e0nh c\u00f4ng v\u00e0 ghi nh\u1eadn nh\u1eefng nh\u00e2n vi\u00ean \u0111\u00f3ng g\u00f3p v\u00e0o n\u1ed7 l\u1ef1c \u0111\u1ed5i m\u1edbi nh\u1eb1m c\u1ee7ng c\u1ed1 v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi<\/a> trong t\u1ed5 ch\u1ee9c.<\/span><\/p>\n H\u00e3y nh\u1edb r\u1eb1ng \u0111\u1ed5i m\u1edbi l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh di\u1ec5n ra li\u00ean t\u1ee5c v\u00e0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t n\u00e0y c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c<\/a> trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0o n\u0103m 2023 v\u00e0 h\u01a1n th\u1ebf n\u1eefa. \u0110i\u1ec1u ch\u1ec9nh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh nh\u1eefng th\u1ef1c ti\u1ec5n n\u00e0y cho ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh, v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c v\u00e0 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n.<\/span><\/p>\n\u0110\u1ed5i m\u1edbi kinh doanh l\u00e0 g\u00ec?<\/h2>\n
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7 lo\u1ea1i h\u00ecnh \u0111\u1ed5i m\u1edbi kinh doanh<\/h2>\n
Quy tr\u00ecnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi kinh doanh: 9 b\u01b0\u1edbc ch\u00ednh<\/h2>\n
Top 10 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi kinh doanh t\u1ed1t nh\u1ea5t cho n\u0103m 2023<\/h2>\n