{"id":82457,"date":"2023-06-27T12:17:48","date_gmt":"2023-06-27T16:17:48","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/doi-moi-gia-tang\/"},"modified":"2024-06-23T08:49:01","modified_gmt":"2024-06-23T12:49:01","slug":"doi-moi-gia-tang","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-gia-tang\/","title":{"rendered":"\u0110\u1ed5i m\u1edbi gia t\u0103ng l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, v\u00ed d\u1ee5, quy tr\u00ecnh v\u00e0 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t"},"content":{"rendered":"
M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div> \u0110\u1ed5i m\u1edbi gia t\u0103ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh, \u0111\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng b\u1edfi s\u1ef1 c\u1ea3i ti\u1ebfn v\u00e0 n\u00e2ng cao li\u00ean t\u1ee5c c\u00e1c s\u1ea3n ph\u1ea9m, quy tr\u00ecnh ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3. Qu\u00e1 tr\u00ecnh l\u1eb7p \u0111i l\u1eb7p l\u1ea1i n\u00e0y bao g\u1ed3m vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c c\u1ea3i ti\u1ebfn nh\u1ecf, c\u00f3 m\u1ee5c ti\u00eau \u0111\u1ec3 t\u0103ng hi\u1ec7u su\u1ea5t, ch\u1ee9c n\u0103ng, hi\u1ec7u su\u1ea5t v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n d\u1ea7n d\u1ea7n c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i, c\u00e1c c\u00f4ng ty \u00e1p d\u1ee5ng \u0111\u1ed5i m\u1edbi gia t\u0103ng nh\u1eb1m m\u1ee5c \u0111\u00edch lu\u00f4n d\u1eabn \u0111\u1ea7u trong ng\u00e0nh c\u1ee7a h\u1ecd. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng m\u00e0 c\u00f2n nu\u00f4i d\u01b0\u1ee1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1eb1ng c\u00e1ch t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 m\u1eb7t chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c c\u1ea3i ti\u1ebfn hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed. N\u1eafm b\u1eaft s\u1ef1 \u0111\u1ed5i m\u1edbi gia t\u0103ng cho ph\u00e9p c\u00e1c t\u1ed5 ch\u1ee9c th\u00edch \u1ee9ng v\u1edbi nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n n\u0103ng \u0111\u1ed9ng trong b\u1ed1i c\u1ea3nh ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u00e0 c\u00f4ng ngh\u1ec7 lu\u00f4n thay \u0111\u1ed5i.<\/span><\/p>\n Kh\u00f4ng gi\u1ed1ng nh\u01b0 \u0111\u1ed5i m\u1edbi<\/a> tri\u1ec7t \u0111\u1ec3<\/a> ho\u1eb7c \u0111\u1ed9t ph\u00e1 \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng ho\u00e0n to\u00e0n m\u1edbi v\u00e0 mang t\u00ednh c\u00e1ch m\u1ea1ng, \u0111\u1ed5i m\u1edbi gia t\u0103ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean ki\u1ebfn \u200b\u200bth\u1ee9c, c\u00f4ng ngh\u1ec7 ho\u1eb7c th\u1ef1c ti\u1ec5n hi\u1ec7n c\u00f3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c c\u1ea3i ti\u1ebfn l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. N\u00f3 th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c tinh ch\u1ec9nh c\u00e1c t\u00ednh n\u0103ng hi\u1ec7n c\u00f3, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh, gi\u1ea3m chi ph\u00ed ho\u1eb7c gi\u1ea3i quy\u1ebft c\u00e1c h\u1ea1n ch\u1ebf nh\u1ecf v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> .<\/span><\/p>\n S\u1ef1 \u0111\u1ed5i m\u1edbi gia t\u0103ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi mong mu\u1ed1n duy tr\u00ec t\u00ednh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, duy tr\u00ec s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 li\u00ean t\u1ee5c th\u00edch \u1ee9ng v\u1edbi nh\u1eefng nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch thay \u0111\u1ed5i. N\u00f3 cho ph\u00e9p c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u1ebfn b\u1ed9 \u1ed5n \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd theo th\u1eddi gian thay v\u00ec c\u1ed1 g\u1eafng chuy\u1ec3n \u0111\u1ed5i quy m\u00f4 l\u1edbn v\u00e0 \u0111\u1ea7y r\u1ee7i ro.<\/span><\/p>\n C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a \u0111\u1ed5i m\u1edbi gia t\u0103ng bao g\u1ed3m:<\/b><\/p>\n <\/p>\n Qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi gia t\u0103ng th\u01b0\u1eddng bao g\u1ed3m m\u1ed9t s\u1ed1 b\u01b0\u1edbc ch\u00ednh m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c tu\u00e2n theo \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c<\/a> v\u00e0 th\u1ef1c hi\u1ec7n nh\u1eefng c\u1ea3i ti\u1ebfn gia t\u0103ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, quy tr\u00ecnh ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 8 b\u01b0\u1edbc ch\u00ednh li\u00ean quan \u0111\u1ebfn qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi gia t\u0103ng:<\/span><\/p>\n B\u01b0\u1edbc 1. X\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n<\/b><\/p>\n B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c khu v\u1ef1c trong s\u1ea3n ph\u1ea9m, quy tr\u00ecnh ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 c\u00f3 ch\u1ed7 c\u1ea7n c\u1ea3i ti\u1ebfn. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> , nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> , \u0111\u00e1nh gi\u00e1 n\u1ed9i b\u1ed9 ho\u1eb7c ph\u00e2n t\u00edch c\u00e1c s\u1ed1 li\u1ec7u hi\u1ec7u su\u1ea5t.<\/span><\/p>\n B\u01b0\u1edbc 2. T\u1ea1o \u00fd t\u01b0\u1edfng<\/b><\/p>\n Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i ti\u1ebfn, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 t\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ec3 c\u1ea3i ti\u1ebfn d\u1ea7n d\u1ea7n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c bu\u1ed5i \u0111\u1ed9ng n\u00e3o, n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd \u00fd t\u01b0\u1edfng , h\u1ed9p g\u1ee3i \u00fd ho\u1eb7c th\u1ea3o lu\u1eadn nh\u00f3m \u0111a ch\u1ee9c n\u0103ng. M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra m\u1ed9t kho \u00fd t\u01b0\u1edfng ti\u1ec1m n\u0103ng \u0111\u1ec3 xem x\u00e9t.<\/span><\/p>\n B\u01b0\u1edbc 3. L\u1ef1a ch\u1ecdn \u00fd t\u01b0\u1edfng<\/b><\/p>\n \u1ede b\u01b0\u1edbc n\u00e0y, c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c t\u1ea1o ra s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed nh\u01b0 t\u00ednh kh\u1ea3 thi, t\u00e1c \u0111\u1ed9ng ti\u1ec1m \u1ea9n, s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 y\u00eau c\u1ea7u v\u1ec1 ngu\u1ed3n l\u1ef1c. Nh\u1eefng \u00fd t\u01b0\u1edfng h\u1ee9a h\u1eb9n nh\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ec3 ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa.<\/span><\/p>\n B\u01b0\u1edbc 4. Ph\u00e1t tri\u1ec3n v\u00e0 th\u1eed nghi\u1ec7m<\/b><\/p>\n C\u00e1c \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn sau \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u00e0nh nguy\u00ean m\u1eabu, m\u00f4 h\u00ecnh ho\u1eb7c s\u1ea3n ph\u1ea9m kh\u1ea3 thi t\u1ed1i thi\u1ec3u (MVP). Ch\u00fang \u0111\u01b0\u1ee3c ki\u1ec3m tra v\u00e0 x\u00e1c nh\u1eadn \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t, ch\u1ee9c n\u0103ng v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/a> , ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c c\u00e1c b\u00ean li\u00ean quan \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch.<\/span><\/p>\n B\u01b0\u1edbc 5. Tinh ch\u1ec9nh l\u1eb7p \u0111i l\u1eb7p l\u1ea1i<\/b><\/p>\n D\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i nh\u1eadn \u0111\u01b0\u1ee3c, c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 nguy\u00ean m\u1eabu s\u1ebd tr\u1ea3i qua c\u00e1c chu tr\u00ecnh s\u00e0ng l\u1ecdc l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh, tinh ch\u1ec9nh c\u00e1c t\u00ednh n\u0103ng, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 k\u1ebft h\u1ee3p c\u00e1c c\u1ea3i ti\u1ebfn \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t. Qu\u00e1 tr\u00ecnh l\u1eb7p \u0111i l\u1eb7p l\u1ea1i n\u00e0y ti\u1ebfp t\u1ee5c cho \u0111\u1ebfn khi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 n\u00e2ng cao mong mu\u1ed1n.<\/span><\/p>\n B\u01b0\u1edbc 6. Th\u1ef1c hi\u1ec7n<\/b><\/p>\n Sau khi nguy\u00ean m\u1eabu ho\u1eb7c gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n mong mu\u1ed1n, n\u00f3 s\u1ebd chuy\u1ec3n sang giai \u0111o\u1ea1n tri\u1ec3n khai. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c c\u1ea3i ti\u1ebfn gia t\u0103ng v\u00e0o s\u1ea3n ph\u1ea9m, quy tr\u00ecnh ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3. N\u00f3 c\u00f3 th\u1ec3 y\u00eau c\u1ea7u s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u b\u1ed9 ph\u1eadn kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 k\u1ef9 thu\u1eadt, s\u1ea3n xu\u1ea5t, ti\u1ebfp th\u1ecb ho\u1eb7c v\u1eadn h\u00e0nh.<\/span><\/p>\n B\u01b0\u1edbc 7. Kh\u1edfi \u0111\u1ed9ng v\u00e0 \u0111\u00e1nh gi\u00e1<\/b><\/p>\n Phi\u00ean b\u1ea3n n\u00e2ng cao do s\u1ef1 \u0111\u1ed5i m\u1edbi gia t\u0103ng \u0111\u01b0\u1ee3c tung ra th\u1ecb tr\u01b0\u1eddng ho\u1eb7c \u0111\u01b0\u1ee3c tri\u1ec3n khai trong t\u1ed5 ch\u1ee9c. Hi\u1ec7u su\u1ea5t v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u01b0\u1ee3c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u1eb7t ch\u1ebd d\u1ef1a tr\u00ean c\u00e1c s\u1ed1 li\u1ec7u v\u00e0 m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc. Ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/a> , ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c thu th\u1eadp li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng c\u1ea3i ti\u1ebfn trong t\u01b0\u01a1ng lai.<\/span><\/p>\n B\u01b0\u1edbc 8. Ph\u1ea3n h\u1ed3i v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c<\/b><\/p>\n \u0110\u1ed5i m\u1edbi gia t\u0103ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c. Ph\u1ea3n h\u1ed3i nh\u1eadn \u0111\u01b0\u1ee3c trong giai \u0111o\u1ea1n kh\u1edfi ch\u1ea1y v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c l\u1ea7n l\u1eb7p l\u1ea1i v\u00e0 c\u1ea3i ti\u1ebfn ti\u1ebfp theo. C\u00e1c t\u1ed5 ch\u1ee9c li\u00ean t\u1ee5c thu th\u1eadp th\u00f4ng tin chi ti\u1ebft, theo d\u00f5i xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 tham gia v\u00e0o c\u00e1c v\u00f2ng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c m\u1edbi c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 \u0111\u1ed5i m\u1edbi gia t\u0103ng b\u1ec1n v\u1eefng.<\/span><\/p>\n T\u00ecm hi\u1ec3u th\u00eam: \u0110\u1ed5i m\u1edbi c\u1ea5p ti\u1ebfn l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n 5 v\u00ed d\u1ee5 sau \u0111\u00e2y minh h\u1ecda m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a \u0111\u1ed5i m\u1edbi gia t\u0103ng trong c\u00e1c ng\u00e0nh kh\u00e1c nhau, th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c<\/a> v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 k\u1ef3 v\u1ecdng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n 1. C\u00f4ng nghi\u1ec7p \u00f4 t\u00f4:<\/b> C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 th\u01b0\u1eddng th\u1ef1c hi\u1ec7n nh\u1eefng \u0111\u1ed5i m\u1edbi gia t\u0103ng \u0111\u1ec3 n\u00e2ng cao t\u00ednh n\u0103ng v\u00e0 hi\u1ec7u su\u1ea5t cho xe c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, vi\u1ec7c gi\u1edbi thi\u1ec7u phi\u00ean b\u1ea3n hybrid ho\u1eb7c \u0111i\u1ec7n c\u1ee7a c\u00e1c m\u1eabu xe hi\u1ec7n c\u00f3 th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed5i m\u1edbi gia t\u0103ng nh\u1eb1m c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng nhi\u00ean li\u1ec7u v\u00e0 gi\u1ea3m l\u01b0\u1ee3ng kh\u00ed th\u1ea3i trong khi v\u1eabn duy tr\u00ec s\u1ef1 quen thu\u1ed9c c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng th\u01b0\u1eddng.<\/span><\/p>\n 2. C\u00f4ng nghi\u1ec7p c\u00f4ng ngh\u1ec7: <\/b>C\u00e1c c\u00f4ng ty ph\u1ea7n m\u1ec1m th\u01b0\u1eddng xuy\u00ean ph\u00e1t h\u00e0nh c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt v\u00e0 phi\u00ean b\u1ea3n m\u1edbi cho \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd \u0111\u1ec3 k\u1ebft h\u1ee3p c\u00e1c c\u1ea3i ti\u1ebfn gia t\u0103ng. Nh\u1eefng c\u1eadp nh\u1eadt n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m s\u1eeda l\u1ed7i, t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t, t\u00ednh n\u0103ng m\u1edbi ho\u1eb7c giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng n\u00e2ng cao. M\u1ed7i b\u1ea3n c\u1eadp nh\u1eadt \u0111\u1ec1u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean ph\u1ea7n m\u1ec1m hi\u1ec7n c\u00f3, cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a h\u1ecd.<\/span><\/p>\n 3. Ng\u00e0nh b\u00e1n l\u1ebb: <\/b>C\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00f4ng ng\u1eebng t\u00ecm c\u00e1ch n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> . M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 s\u1ef1 \u0111\u1ed5i m\u1edbi gia t\u0103ng trong ng\u00e0nh n\u00e0y l\u00e0 vi\u1ec7c tri\u1ec3n khai h\u1ec7 th\u1ed1ng t\u1ef1 thanh to\u00e1n trong c\u00e1c c\u1eeda h\u00e0ng. B\u1eb1ng c\u00e1ch cho ph\u00e9p kh\u00e1ch h\u00e0ng qu\u00e9t v\u00e0 thanh to\u00e1n c\u00e1c m\u1eb7t h\u00e0ng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch \u0111\u1ed9c l\u1eadp, h\u1ec7 th\u1ed1ng t\u1ef1 thanh to\u00e1n s\u1ebd h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh mua s\u1eafm v\u00e0 gi\u1ea3m th\u1eddi gian ch\u1edd \u0111\u1ee3i, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m hi\u1ec7u qu\u1ea3 v\u00e0 thu\u1eadn ti\u1ec7n h\u01a1n.<\/span><\/p>\n 4. Ng\u00e0nh \u0110i\u1ec7n t\u1eed ti\u00eau d\u00f9ng: <\/b>C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean ph\u00e1t h\u00e0nh c\u00e1c phi\u00ean b\u1ea3n s\u1ea3n ph\u1ea9m m\u1edbi k\u1ebft h\u1ee3p c\u00e1c c\u1ea3i ti\u1ebfn gia t\u0103ng. V\u00ed d\u1ee5: c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh th\u01b0\u1eddng gi\u1edbi thi\u1ec7u c\u00e1c m\u1eabu m\u00e1y m\u1edbi v\u1edbi camera c\u1ea3i ti\u1ebfn, b\u1ed9 x\u1eed l\u00fd nhanh h\u01a1n, dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef m\u1edf r\u1ed9ng ho\u1eb7c th\u1eddi l\u01b0\u1ee3ng pin d\u00e0i h\u01a1n. Nh\u1eefng n\u00e2ng c\u1ea5p gia t\u0103ng n\u00e0y \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u su\u1ea5t t\u1ed1t h\u01a1n v\u00e0 ch\u1ee9c n\u0103ng n\u00e2ng cao.<\/span><\/p>\n 5. Ng\u00e0nh Y t\u1ebf: <\/b>S\u1ef1 \u0111\u1ed5i m\u1edbi ng\u00e0y c\u00e0ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c c\u1ea3i thi\u1ec7n c\u00e1c thi\u1ebft b\u1ecb v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111i\u1ec1u tr\u1ecb y t\u1ebf. V\u00ed d\u1ee5, nh\u1eefng ti\u1ebfn b\u1ed9 trong k\u1ef9 thu\u1eadt ph\u1eabu thu\u1eadt x\u00e2m l\u1ea5n t\u1ed1i thi\u1ec3u th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed5i m\u1edbi gia t\u0103ng cho ph\u00e9p v\u1ebft m\u1ed5 nh\u1ecf h\u01a1n, gi\u1ea3m th\u1eddi gian h\u1ed3i ph\u1ee5c v\u00e0 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 c\u1ee7a b\u1ec7nh nh\u00e2n. B\u1eb1ng c\u00e1ch c\u1ea3i ti\u1ebfn d\u1ea7n c\u00e1c quy tr\u00ecnh hi\u1ec7n c\u00f3, c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng ch\u0103m s\u00f3c b\u1ec7nh nh\u00e2n.<\/span><\/p>\n T\u00ecm hi\u1ec3u th\u00eam: \u0110\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n <\/p>\n B\u1eb1ng c\u00e1ch l\u00e0m theo 10 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t sau \u0111\u00e2y, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng thu\u1eadn l\u1ee3i cho s\u1ef1 \u0111\u1ed5i m\u1edbi gia t\u0103ng, th\u00fac \u0111\u1ea9y c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c c\u0169ng nh\u01b0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh:<\/span><\/b><\/p>\n Nu\u00f4i d\u01b0\u1ee1ng v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c coi tr\u1ecdng s\u1ef1 \u0111\u1ed5i m\u1edbi<\/a> , khuy\u1ebfn kh\u00edch s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 khuy\u1ebfn kh\u00edch c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c th\u00fac \u0111\u1ea9y t\u01b0 duy hoan ngh\u00eanh \u00fd t\u01b0\u1edfng<\/a> , khen th\u01b0\u1edfng vi\u1ec7c th\u1eed nghi\u1ec7m v\u00e0 h\u1ed7 tr\u1ee3 s\u1ef1 c\u1ed9ng t\u00e1c c\u0169ng nh\u01b0 chia s\u1ebb ki\u1ebfn \u200b\u200bth\u1ee9c.<\/span><\/p>\n Thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u00e0 c\u1ee5 th\u1ec3 cho c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi gia t\u0103ng c\u1ee7a b\u1ea1n. Tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng c\u00e1c k\u1ebft qu\u1ea3 mong mu\u1ed1n, cho d\u00f9 \u0111\u00f3 l\u00e0 n\u00e2ng cao hi\u1ec7u su\u1ea5t s\u1ea3n ph\u1ea9m, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng hay gi\u1ea3i quy\u1ebft c\u00e1c \u0111i\u1ec3m kh\u00f3 kh\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y cung c\u1ea5p s\u1ef1 t\u1eadp trung v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng cho nh\u1eefng n\u1ed7 l\u1ef1c \u0111\u1ed5i m\u1edbi.<\/span><\/p>\n Thu h\u00fat nh\u00e2n vi\u00ean \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi<\/a> . Khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u00f3ng g\u00f3p \u00fd t\u01b0\u1edfng, \u0111\u01b0a ra ph\u1ea3n h\u1ed3i v\u00e0 t\u00edch c\u1ef1c tham gia v\u00e0o c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi. S\u1ef1 tham gia v\u00e0 trao quy\u1ec1n cho nh\u00e2n vi\u00ean th\u00fac \u0111\u1ea9y \u00fd th\u1ee9c s\u1edf h\u1eefu v\u00e0 th\u00fac \u0111\u1ea9y nhi\u1ec1u quan \u0111i\u1ec3m v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n.<\/span><\/p>\n Th\u00fac \u0111\u1ea9y s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 l\u00e0m vi\u1ec7c nh\u00f3m gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng giao ti\u1ebfp v\u00e0 ph\u00e1 b\u1ecf c\u00e1c r\u00e0o c\u1ea3n. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p k\u1ebft h\u1ee3p nhi\u1ec1u chuy\u00ean m\u00f4n v\u00e0 quan \u0111i\u1ec3m \u0111a d\u1ea1ng, th\u00fac \u0111\u1ea9y s\u1ee9c m\u1ea1nh t\u1ed5ng h\u1ee3p v\u00e0 cho ph\u00e9p kh\u00e1m ph\u00e1 nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi. S\u1ef1 h\u1ee3p t\u00e1c \u0111a ch\u1ee9c n\u0103ng gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i ti\u1ebfn v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ed5i m\u1edbi.<\/span><\/p>\n \u00c1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p linh ho\u1ea1t, ch\u1eb3ng h\u1ea1n nh\u01b0 Scrum ho\u1eb7c Kanban<\/a> , \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho c\u00e1c qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n l\u1eb7p l\u1ea1i v\u00e0 linh ho\u1ea1t. Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho ph\u00e9p t\u1ea1o m\u1eabu nhanh, v\u00f2ng ph\u1ea3n h\u1ed3i nhanh v\u00e0 chu tr\u00ecnh c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh linh ho\u1ea1t gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u thay \u0111\u1ed5i v\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong khi v\u1eabn duy tr\u00ec s\u1ef1 t\u1eadp trung v\u00e0o c\u00e1c ti\u1ebfn b\u1ed9 gia t\u0103ng.<\/span><\/p>\n \u0110\u1ed5i m\u1edbi gia t\u0103ng th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c v\u00e0 r\u1ee7i ro m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi k\u1ef9 l\u01b0\u1ee1ng, xem x\u00e9t c\u00e1c h\u1ea1n ch\u1ebf v\u1ec1 ngu\u1ed3n l\u1ef1c v\u00e0 \u01b0u ti\u00ean c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bd\u1ef1a tr\u00ean t\u00e1c \u0111\u1ed9ng ti\u1ec1m n\u0103ng v\u00e0 s\u1ef1 li\u00ean k\u1ebft chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ch\u00fang. S\u1ef1 \u0111\u1ed5i m\u1edbi t\u0103ng d\u1ea7n cho ph\u00e9p \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn \u0111o l\u01b0\u1eddng r\u1ee7i ro, gi\u1ea3m thi\u1ec3u nh\u1eefng gi\u00e1n \u0111o\u1ea1n ti\u1ec1m \u1ea9n \u0111\u1ed3ng th\u1eddi t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng.<\/span><\/p>\n Th\u01b0\u1eddng xuy\u00ean thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 th\u00f4ng tin chi ti\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho nh\u1eefng n\u1ed7 l\u1ef1c \u0111\u1ed5i m\u1edbi gia t\u0103ng c\u1ee7a b\u1ea1n. T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, ki\u1ec3m tra kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng v\u00e0 l\u1eafng nghe x\u00e3 h\u1ed9i \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng, \u0111i\u1ec3m y\u1ebfu v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd. \u00dd ki\u1ebfn \u200b\u200b\u0111\u00f3ng g\u00f3p c\u1ee7a kh\u00e1ch h\u00e0ng cung c\u1ea5p h\u01b0\u1edbng d\u1eabn c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng \u0111\u1ed5i m\u1edbi gia t\u0103ng ph\u00f9 h\u1ee3p v\u1edbi mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n Cung c\u1ea5p \u0111\u00e0o t\u1ea1o v\u00e0 h\u1ed7 tr\u1ee3 cho nh\u00e2n vi\u00ean tham gia v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi<\/a> . Trang b\u1ecb cho h\u1ecd nh\u1eefng k\u1ef9 n\u0103ng v\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o, \u0111\u00e1nh gi\u00e1 v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u00fd t\u01b0\u1edfng gia t\u0103ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u1ed5i m\u1edbi trong t\u1ed5 ch\u1ee9c.<\/span><\/p>\n K\u1ef7 ni\u1ec7m nh\u1eefng th\u00e0nh c\u00f4ng \u0111\u1ed5i m\u1edbi gia t\u0103ng \u0111\u1ec3 c\u1ee7ng c\u1ed1 gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c v\u00e0 khuy\u1ebfn kh\u00edch nh\u1eefng n\u1ed7 l\u1ef1c \u0111\u1ed5i m\u1edbi h\u01a1n n\u1eefa. Ghi nh\u1eadn nh\u1eefng c\u00e1 nh\u00e2n v\u00e0 nh\u00f3m \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 \u0111\u1ed5i m\u1edbi gia t\u0103ng th\u00e0nh c\u00f4ng, c\u1ee7ng c\u1ed1 n\u1ec1n v\u0103n h\u00f3a \u0111\u00e1nh gi\u00e1 cao v\u00e0 khen th\u01b0\u1edfng s\u1ef1 \u0111\u1ed5i m\u1edbi<\/a> .<\/span><\/p>\n Thi\u1ebft l\u1eadp c\u00e1c c\u01a1 ch\u1ebf \u0111\u1ec3 li\u00ean t\u1ee5c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a nh\u1eefng \u0111\u1ed5i m\u1edbi gia t\u0103ng. Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u0169ng nh\u01b0 s\u1ed1 li\u1ec7u li\u00ean quan \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 ROI c\u1ee7a c\u00e1c c\u1ea3i ti\u1ebfn \u0111\u00e3 tri\u1ec3n khai. Th\u00f4ng tin n\u00e0y h\u01b0\u1edbng d\u1eabn c\u00e1c l\u1ea7n l\u1eb7p l\u1ea1i trong t\u01b0\u01a1ng lai v\u00e0 gi\u00fap c\u1ea3i ti\u1ebfn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi<\/a> .<\/span><\/p>\n\u0110\u1ed5i m\u1edbi gia t\u0103ng l\u00e0 g\u00ec?<\/h2>\n
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Quy tr\u00ecnh \u0111\u1ed5i m\u1edbi t\u0103ng d\u1ea7n: 8 b\u01b0\u1edbc ch\u00ednh<\/h2>\n
5 v\u00ed d\u1ee5 v\u1ec1 \u0111\u1ed5i m\u1edbi gia t\u0103ng<\/h2>\n
10 ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ed5i m\u1edbi t\u0103ng d\u1ea7n<\/h2>\n
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