{"id":82451,"date":"2023-06-27T12:20:47","date_gmt":"2023-06-27T16:20:47","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/doi-moi-san-pham\/"},"modified":"2024-06-19T08:54:23","modified_gmt":"2024-06-19T12:54:23","slug":"doi-moi-san-pham","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-san-pham\/","title":{"rendered":"\u0110\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, lo\u1ea1i, v\u00ed d\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0110\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 vi\u1ec7c t\u1ea1o ra v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh m\u1edbi ho\u1eb7c c\u1ea3i ti\u1ebfn c\u1ee7a m\u1ed9t c\u00f4ng ty ho\u1eb7c t\u1ed5 ch\u1ee9c. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c gi\u1edbi thi\u1ec7u nh\u1eefng \u00fd t\u01b0\u1edfng, c\u00f4ng ngh\u1ec7, t\u00ednh n\u0103ng ho\u1eb7c thi\u1ebft k\u1ebf m\u1edbi mang l\u1ea1i gi\u00e1 tr\u1ecb gia t\u0103ng cho kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u00ednh s\u00e1ng t\u1ea1o, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> , hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng, chuy\u00ean m\u00f4n c\u00f4ng ngh\u1ec7 v\u00e0 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n hi\u1ec7u qu\u1ea3. N\u00f3 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi mong mu\u1ed1n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111i tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u1ea1o ra s\u1ef1 t\u0103ng tr\u01b0\u1edfng kinh doanh b\u1ec1n v\u1eefng.<\/span><\/p>\n<p><b>C\u00e1c h\u00ecnh th\u1ee9c \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u00ednh s\u00e1ng t\u1ea1o, <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> , hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng, chuy\u00ean m\u00f4n c\u00f4ng ngh\u1ec7 v\u00e0 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng h\u00ecnh th\u1ee9c \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m t\u1ea1o ra s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi: <\/b><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng ho\u1eb7c mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch \u0111\u1ed9c \u0111\u00e1o. N\u00f3 c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c nghi\u00ean c\u1ee9u s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1eed d\u1ee5ng <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-cong-nghe-la-gi\/\">\u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7<\/a> \u0111\u1ec3 thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m: <\/b><span style=\"font-weight: 400;\">Ki\u1ec3u \u0111\u1ed5i m\u1edbi n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c n\u00e2ng cao c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u c\u00e1c t\u00ednh n\u0103ng m\u1edbi, c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t, t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1eb7c gi\u1ea3i quy\u1ebft <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\">ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> . N\u00f3 nh\u1eb1m m\u1ee5c \u0111\u00edch th\u1ef1c hi\u1ec7n <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-gia-tang\/\">nh\u1eefng \u0111\u1ed5i m\u1edbi gia t\u0103ng<\/a> cho s\u1ea3n ph\u1ea9m \u0111\u1ec3 duy tr\u00ec kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tuy\u1ebfn m\u1edf r\u1ed9ng: <\/b><span style=\"font-weight: 400;\">M\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u c\u00e1c bi\u1ebfn th\u1ec3 ho\u1eb7c ph\u1ea7n m\u1edf r\u1ed9ng c\u1ee7a s\u1ea3n ph\u1ea9m ban \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c h\u01b0\u01a1ng v\u1ecb, k\u00edch c\u1ee1, m\u00e0u s\u1eafc ho\u1eb7c phi\u00ean b\u1ea3n kh\u00e1c nhau ph\u1ee5c v\u1ee5 cho c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ho\u1eb7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>\u0110\u1ed5i m\u1edbi quy tr\u00ecnh:<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-quy-trinh-la-gi\/\">\u0110\u1ed5i m\u1edbi quy tr\u00ecnh<\/a> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c c\u1ea3i ti\u1ebfn c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt ho\u1eb7c h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong s\u1ea3n xu\u1ea5t ho\u1eb7c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m. N\u00f3 nh\u1eb1m m\u1ee5c \u0111\u00edch h\u1ee3p l\u00fd h\u00f3a ho\u1ea1t \u0111\u1ed9ng, t\u0103ng n\u0103ng su\u1ea5t, gi\u1ea3m l\u00e3ng ph\u00ed v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3. \u0110\u1ed5i m\u1edbi quy tr\u00ecnh c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, t\u1ed1c \u0111\u1ed9 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng v\u00e0 hi\u1ec7u qu\u1ea3 chi ph\u00ed.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ed5i m\u1edbi chi ph\u00ed:<\/b><span style=\"font-weight: 400;\"> \u0110\u1ed5i m\u1edbi chi ph\u00ed t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1ea3m chi ph\u00ed s\u1ea3n xu\u1ea5t trong khi v\u1eabn duy tr\u00ec ho\u1eb7c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c quy tr\u00ecnh s\u1ea3n xu\u1ea5t hi\u1ec7u qu\u1ea3 h\u01a1n, t\u00ecm ngu\u1ed3n cung \u1ee9ng nguy\u00ean li\u1ec7u r\u1ebb h\u01a1n ho\u1eb7c t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng c\u1ee7a chu\u1ed7i cung \u1ee9ng \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh:<\/b><span style=\"font-weight: 400;\"> <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-mo-hinh-kinh-doanh-la-gi\/\">\u0110\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh<\/a> li\u00ean quan \u0111\u1ebfn vi\u1ec7c h\u00ecnh dung l\u1ea1i c\u00e1ch s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u1ea1o ra, ph\u00e2n ph\u1ed1i, ti\u1ebfp th\u1ecb ho\u1eb7c b\u00e1n. N\u00f3 c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh doanh thu m\u1edbi, kh\u00e1m ph\u00e1 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i m\u1edbi ho\u1eb7c t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i \u0111\u1ec3 thay \u0111\u1ed5i c\u00e1ch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/y-tuong-san-pham\/\">\u00dd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">C\u00e1c lo\u1ea1i h\u00ecnh \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-57996 size-full\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-2-scaled.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-2-scaled.jpg\" alt=\"C\u00e1c lo\u1ea1i h\u00ecnh \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m\" width=\"1200\" height=\"727\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27727%27%20viewBox%3D%270%200%201200%20727%27%3E%3Crect%20width%3D%271200%27%20height%3D%27727%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-2-200x121.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-2-300x182.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-2-400x242.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-2-600x363.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-2-768x465.jpg 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-2-800x484.jpg 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-2-1024x620.jpg 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-2-scaled.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c lo\u1ea1i h\u00ecnh \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m kh\u00f4ng lo\u1ea1i tr\u1eeb l\u1eabn nhau v\u00e0 ch\u00fang th\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ed3ng ch\u00e9o ho\u1eb7c k\u1ebft h\u1ee3p \u1edf c\u00e1c m\u1ee9c \u0111\u1ed9 kh\u00e1c nhau. Lo\u1ea1i \u0111\u1ed5i m\u1edbi c\u1ee5 th\u1ec3 m\u00e0 m\u1ed9t c\u00f4ng ty theo \u0111u\u1ed5i ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng, ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 v\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a ng\u00e0nh m\u00e0 c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u0110\u1ed5i m\u1edbi gia t\u0103ng<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Lo\u1ea1i \u0111\u1ed5i m\u1edbi n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c th\u1ef1c hi\u1ec7n nh\u1eefng c\u1ea3i ti\u1ebfn ho\u1eb7c b\u1ed5 sung nh\u1ecf cho s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3. N\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c n\u00e2ng cao c\u00e1c t\u00ednh n\u0103ng, ch\u1ee9c n\u0103ng ho\u1eb7c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf c\u1ee5 th\u1ec3 \u0111\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch gia t\u0103ng cho kh\u00e1ch h\u00e0ng. <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-gia-tang\/\">\u0110\u1ed5i m\u1edbi gia t\u0103ng<\/a> nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ed1i \u01b0u h\u00f3a c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 thay v\u00ec t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u0110\u1ed5i m\u1edbi c\u01a1 b\u1ea3n<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-co-ban\/\">\u0110\u1ed5i m\u1edbi tri\u1ec7t \u0111\u1ec3<\/a> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00f4ng ngh\u1ec7 ho\u00e0n to\u00e0n m\u1edbi nh\u1eb1m ph\u00e1 v\u1ee1 th\u1ecb tr\u01b0\u1eddng hi\u1ec7n c\u00f3 ho\u1eb7c t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng m\u1edbi. N\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 v\u00e0 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i mang t\u00ednh chuy\u1ec3n \u0111\u1ed5i trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p. S\u1ef1 \u0111\u1ed5i m\u1edbi tri\u1ec7t \u0111\u1ec3 th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi m\u1ee9c \u0111\u1ed9 ch\u1ea5p nh\u1eadn r\u1ee7i ro cao, ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u0110\u1ed5i m\u1edbi \u0111\u1ed9t ph\u00e1<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-dot-pha-la-gi\/\">\u0110\u1ed5i m\u1edbi \u0111\u1ed9t ph\u00e1<\/a> t\u01b0\u01a1ng t\u1ef1 nh\u01b0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-co-ban\/\">\u0111\u1ed5i m\u1edbi tri\u1ec7t<\/a> \u0111\u1ec3 \u1edf ch\u1ed7 n\u00f3 gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00f4ng ngh\u1ec7 m\u1edbi l\u00e0m thay \u0111\u1ed5i c\u0103n b\u1ea3n m\u1ed9t ng\u00e0nh. Tuy nhi\u00ean, \u0111\u1ed5i m\u1edbi mang t\u00ednh \u0111\u1ed9t ph\u00e1 th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c nh\u1eafm t\u1edbi ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c quan t\u00e2m ho\u1eb7c b\u1ecb b\u1ecf qua b\u1eb1ng m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n h\u01a1n, gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng h\u01a1n ho\u1eb7c ti\u1ec7n l\u1ee3i h\u01a1n. Theo th\u1eddi gian, nh\u1eefng \u0111\u1ed5i m\u1edbi \u0111\u1ed9t ph\u00e1 c\u00f3 th\u1ec3 th\u00e1ch th\u1ee9c v\u00e0 cu\u1ed1i c\u00f9ng thay th\u1ebf nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u0110\u1ed5i m\u1edbi quy tr\u00ecnh<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 kh\u00f4ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn b\u1ea3n th\u00e2n s\u1ea3n ph\u1ea9m nh\u01b0ng <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-quy-trinh-la-gi\/\">\u0111\u1ed5i m\u1edbi quy tr\u00ecnh<\/a> t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i ti\u1ebfn c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, h\u1ec7 th\u1ed1ng ho\u1eb7c k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i ho\u1eb7c h\u1ed7 tr\u1ee3 s\u1ea3n ph\u1ea9m. N\u00f3 nh\u1eb1m m\u1ee5c \u0111\u00edch n\u00e2ng cao hi\u1ec7u qu\u1ea3, gi\u1ea3m chi ph\u00ed, h\u1ee3p l\u00fd h\u00f3a ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng. \u0110\u1ed5i m\u1edbi quy tr\u00ecnh c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3 c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u0110\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-mo-hinh-kinh-doanh-la-gi\/\">\u0110\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh<\/a> li\u00ean quan \u0111\u1ebfn vi\u1ec7c xem x\u00e9t l\u1ea1i c\u00e1ch s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u1ea1o ra, ph\u00e2n ph\u1ed1i, ti\u1ebfp th\u1ecb ho\u1eb7c ki\u1ebfm ti\u1ec1n. N\u00f3 th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi ph\u1ea3i t\u00ecm ra nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 t\u1ea1o ra v\u00e0 thu \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb t\u1eeb kh\u00e1ch h\u00e0ng. \u0110\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i v\u1ec1 m\u00f4 h\u00ecnh doanh thu, k\u00eanh ph\u00e2n ph\u1ed1i, chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng, quan h\u1ec7 \u0111\u1ed1i t\u00e1c ho\u1eb7c gi\u1edbi thi\u1ec7u c\u00e1c d\u1ecbch v\u1ee5 gi\u00e1 tr\u1ecb gia t\u0103ng m\u1edbi.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u0110\u1ed5i m\u1edbi ki\u1ebfn \u200b\u200btr\u00fac<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed5i m\u1edbi ki\u1ebfn \u200b\u200btr\u00fac bao g\u1ed3m vi\u1ec7c c\u1ea5u h\u00ecnh l\u1ea1i ho\u1eb7c k\u1ebft h\u1ee3p c\u00e1c th\u00e0nh ph\u1ea7n, c\u00f4ng ngh\u1ec7 ho\u1eb7c h\u1ec7 th\u1ed1ng hi\u1ec7n c\u00f3 theo c\u00e1ch m\u1edbi \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ea3i ti\u1ebfn. N\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c thay \u0111\u1ed5i c\u1ea5u tr\u00fac ho\u1eb7c thi\u1ebft k\u1ebf c\u01a1 b\u1ea3n c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t, hi\u1ec7u qu\u1ea3 ho\u1eb7c ch\u1ee9c n\u0103ng v\u01b0\u1ee3t tr\u1ed9i. \u0110\u1ed5i m\u1edbi ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi ki\u1ebfn \u200b\u200bth\u1ee9c li\u00ean ng\u00e0nh v\u00e0 s\u1ef1 t\u00edch h\u1ee3p c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 ho\u1eb7c th\u00e0nh ph\u1ea7n kh\u00e1c nhau.<\/span><\/p>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam:<\/b><\/strong> <span class=\"s1\"><a href=\"https:\/\/ideascale.com\/vi\/viblog\/khung-doi-moi-la-gi\/\"><span class=\"s2\"><b>Khung \u0110\u1ed5i m\u1edbi l\u00e0 g\u00ec?<\/b><\/span><\/a><\/span><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">8 v\u00ed d\u1ee5 v\u1ec1 \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m<\/h2>\n<p><span style=\"font-weight: 400;\">C\u00e1c v\u00ed d\u1ee5 sau \u0111\u00e2y ch\u1ee9ng minh vi\u1ec7c \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng ti\u1ebfn b\u1ed9 \u0111\u00e1ng k\u1ec3 nh\u01b0 th\u1ebf n\u00e0o, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111ang thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ph\u00e1 v\u1ee1 c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p. <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-la-gi\/\">S\u1ef1 \u0111\u1ed5i m\u1edbi<\/a> th\u01b0\u1eddng n\u1ea3y sinh t\u1eeb s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-cong-nghe-la-gi\/\">\u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7<\/a> , thi\u1ebft k\u1ebf l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng, cu\u1ed1i c\u00f9ng l\u00e0 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m mang l\u1ea1i ch\u1ee9c n\u0103ng, s\u1ef1 ti\u1ec7n l\u1ee3i, t\u00ednh b\u1ec1n v\u1eefng ho\u1eb7c gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><b>V\u00ed d\u1ee5 1. Apple iPhone<\/b><\/p>\n<p><span style=\"font-weight: 400;\">iPhone \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u giao di\u1ec7n m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng, h\u1ec7 sinh th\u00e1i \u1ee9ng d\u1ee5ng v\u00e0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-trai-nghiem-khach-hang-la-gi\/\">tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a> tr\u1ef1c quan. N\u00f3 k\u1ebft h\u1ee3p nhi\u1ec1u c\u00f4ng ngh\u1ec7 kh\u00e1c nhau nh\u01b0 li\u00ean l\u1ea1c di \u0111\u1ed9ng, truy c\u1eadp internet, \u0111a ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 ph\u1ea7n m\u1ec1m tr\u1ef1c quan v\u00e0o m\u1ed9t thi\u1ebft b\u1ecb duy nh\u1ea5t, thi\u1ebft l\u1eadp c\u00e1c ti\u00eau chu\u1ea9n m\u1edbi cho \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh.<\/span><\/p>\n<p><b>V\u00ed d\u1ee5 2. M\u1eabu Tesla S<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Model S c\u1ee7a Tesla l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng xe \u0111i\u1ec7n (EV). N\u00f3 cung c\u1ea5p kh\u1ea3 n\u0103ng di chuy\u1ec3n t\u1ea7m xa, t\u00ednh n\u0103ng hi\u1ec7u su\u1ea5t cao v\u00e0 kh\u1ea3 n\u0103ng l\u00e1i t\u1ef1 \u0111\u1ed9ng ti\u00ean ti\u1ebfn, thi\u1ebft l\u1eadp m\u1ed9t chu\u1ea9n m\u1ef1c m\u1edbi cho xe \u0111i\u1ec7n v\u00e0 \u0111\u1ecbnh h\u00ecnh l\u1ea1i nh\u1eadn th\u1ee9c v\u1ec1 \u00f4 t\u00f4 \u0111i\u1ec7n.<\/span><\/p>\n<p><b>V\u00ed d\u1ee5 3. M\u00e1y h\u00fat b\u1ee5i Dyson Cyclone V10<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Dyson gi\u1edbi thi\u1ec7u m\u00e1y h\u00fat b\u1ee5i Cyclone V10, m\u00e1y h\u00fat b\u1ee5i kh\u00f4ng d\u00e2y v\u00e0 nh\u1eb9 v\u1edbi kh\u1ea3 n\u0103ng h\u00fat m\u1ea1nh m\u1ebd. N\u00f3 lo\u1ea1i b\u1ecf s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a d\u00e2y v\u00e0 mang l\u1ea1i kh\u1ea3 n\u0103ng c\u01a1 \u0111\u1ed9ng thu\u1eadn ti\u1ec7n, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m l\u00e0m s\u1ea1ch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><b>V\u00ed d\u1ee5 4. Airbnb<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Airbnb \u0111\u00e3 thay \u0111\u1ed5i ng\u00e0nh kh\u00e1ch s\u1ea1n b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng cho ph\u00e9p ch\u1ee7 nh\u00e0 cho kh\u00e1ch du l\u1ecbch thu\u00ea t\u00e0i s\u1ea3n c\u1ee7a h\u1ecd. N\u00f3 cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf cho c\u00e1c kh\u00e1ch s\u1ea1n truy\u1ec1n th\u1ed1ng, cung c\u1ea5p ch\u1ed7 \u1edf \u0111\u1ed9c \u0111\u00e1o v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ed3ng th\u1eddi ph\u00e1 v\u1ee1 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-mo-hinh-kinh-doanh-la-gi\/\">s\u1ef1 \u0111\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh<\/a> nh\u01b0 kh\u00e1ch s\u1ea1n truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n<p><b>V\u00ed d\u1ee5 5. B\u1ed9 \u0111i\u1ec1u nhi\u1ec7t Nest Learning<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nest \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t b\u1ed9 \u0111i\u1ec1u nhi\u1ec7t th\u00f4ng minh c\u00f3 kh\u1ea3 n\u0103ng t\u00ecm hi\u1ec3u s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e0i \u0111\u1eb7t nhi\u1ec7t \u0111\u1ed9 cho ph\u00f9 h\u1ee3p. N\u00f3 gi\u1edbi thi\u1ec7u c\u00e1c t\u00ednh n\u0103ng ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng, \u0111i\u1ec1u khi\u1ec3n t\u1eeb xa qua \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 t\u00edch h\u1ee3p v\u1edbi h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a gia \u0111\u00ecnh, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a m\u1ee9c ti\u00eau th\u1ee5 n\u0103ng l\u01b0\u1ee3ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><b>V\u00ed d\u1ee5 6. Th\u1ef1c ph\u1ea9m kh\u00f4ng th\u1ec3<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Impossible Foods \u0111\u00e3 \u0111\u1ed5i m\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf th\u1ecbt l\u00e0m t\u1eeb th\u1ef1c v\u1eadt c\u00f3 m\u00f9i v\u1ecb v\u00e0 k\u1ebft c\u1ea5u g\u1ea7n gi\u1ed1ng v\u1edbi th\u1ecbt th\u1eadt. S\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c v\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p thay th\u1ebf cho vi\u1ec7c ti\u00eau th\u1ee5 th\u1ecbt truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n<p><b>V\u00ed d\u1ee5 7. Gi\u00e0y Nike Flyknit<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nike gi\u1edbi thi\u1ec7u gi\u00e0y Flyknit, s\u1eed d\u1ee5ng ch\u1ea5t li\u1ec7u d\u1ec7t kim nh\u1eb9 v\u00e0 li\u1ec1n m\u1ea1ch cho ph\u1ea7n tr\u00ean c\u1ee7a gi\u00e0y. <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-la-gi\/\">S\u1ef1 \u0111\u1ed5i m\u1edbi<\/a> n\u00e0y \u0111\u00e3 c\u1ea3i thi\u1ec7n s\u1ef1 tho\u1ea3i m\u00e1i, tho\u00e1ng kh\u00ed v\u00e0 hi\u1ec7u su\u1ea5t \u0111\u1ed3ng th\u1eddi gi\u1ea3m l\u00e3ng ph\u00ed trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t.<\/span><\/p>\n<p><b>V\u00ed d\u1ee5 8. Fitbit<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Fitbit \u0111i ti\u00ean phong trong thi\u1ebft b\u1ecb theo d\u00f5i th\u1ec3 d\u1ee5c c\u00f3 th\u1ec3 \u0111eo \u0111\u1ec3 theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng th\u1ec3 ch\u1ea5t, ki\u1ec3u ng\u1ee7 v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe kh\u00e1c. Nh\u1eefng thi\u1ebft b\u1ecb n\u00e0y \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t c\u00e1ch m\u1edbi \u0111\u1ec3 c\u00e1c c\u00e1 nh\u00e2n theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd c\u00e1c m\u1ee5c ti\u00eau t\u1eadp th\u1ec3 d\u1ee5c c\u1ee7a m\u00ecnh, khuy\u1ebfn kh\u00edch l\u1ed1i s\u1ed1ng n\u0103ng \u0111\u1ed9ng v\u00e0 l\u00e0nh m\u1ea1nh h\u01a1n.<\/span><\/p>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-kinh-doanh-la-gi\/\">\u0110\u1ed5i m\u1edbi kinh doanh l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">10 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u00e0o n\u0103m 2023<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-57997 size-full\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-1-scaled.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-1-scaled.jpg\" alt=\"10 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m\" width=\"1200\" height=\"750\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27750%27%20viewBox%3D%270%200%201200%20750%27%3E%3Crect%20width%3D%271200%27%20height%3D%27750%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-1-200x125.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-1-300x188.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-1-400x250.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-1-600x375.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-1-768x480.jpg 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-1-800x500.jpg 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-1-1024x640.jpg 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/06\/product-innovation-descriptive-1-scaled.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng \u0111\u1ed5i m\u1edbi c\u1ee7a t\u1ed5 ch\u1ee9c, cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng v\u00e0 lu\u00f4n d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng. H\u00e3y nh\u1edb r\u1eb1ng \u0111\u1ed5i m\u1edbi l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c v\u00e0 n\u00f3 \u0111\u00f2i h\u1ecfi n\u1ed7 l\u1ef1c, th\u00edch \u1ee9ng li\u00ean t\u1ee5c v\u00e0 s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn s\u1ef1 thay \u0111\u1ed5i.<\/span><\/p>\n<p><b>1. L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m:<\/b><span style=\"font-weight: 400;\"> \u0110\u1eb7t kh\u00e1ch h\u00e0ng v\u00e0o trung t\u00e2m c\u1ee7a <a href=\"https:\/\/ideascale.com\/vi\/viblog\/chien-luoc-doi-moi-la-gi\/\">chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi<\/a> c\u1ee7a b\u1ea1n. Hi\u1ec3u nhu c\u1ea7u, \u0111i\u1ec3m y\u1ebfu v\u00e0 nguy\u1ec7n v\u1ecdng c\u1ee7a h\u1ecd th\u00f4ng qua <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> , ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. S\u1eed d\u1ee5ng th\u00f4ng tin chuy\u00ean s\u00e2u n\u00e0y \u0111\u1ec3 th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng \u0111\u1ed5i m\u1edbi c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><b>2. Nu\u00f4i d\u01b0\u1ee1ng v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi: <\/b><span style=\"font-weight: 400;\">Nu\u00f4i d\u01b0\u1ee1ng m\u1ed9t n\u1ec1n v\u0103n h\u00f3a khuy\u1ebfn kh\u00edch s\u1ef1 s\u00e1ng t\u1ea1o, ch\u1ea5p nh\u1eadn r\u1ee7i ro v\u00e0 h\u1ecdc h\u1ecfi kh\u00f4ng ng\u1eebng. T\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng n\u01a1i nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c trao quy\u1ec1n \u0111\u1ec3 t\u1ea1o ra v\u00e0 chia s\u1ebb \u00fd t\u01b0\u1edfng, th\u1eed nghi\u1ec7m v\u00e0 th\u00e1ch th\u1ee9c hi\u1ec7n tr\u1ea1ng. Khuy\u1ebfn kh\u00edch h\u1ee3p t\u00e1c \u0111a ch\u1ee9c n\u0103ng v\u00e0 cung c\u1ea5p ngu\u1ed3n l\u1ef1c cho c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi.<\/span><\/p>\n<p><b>3. \u0110\u1eb7t m\u1ee5c ti\u00eau v\u00e0 \u01b0u ti\u00ean r\u00f5 r\u00e0ng:<\/b><span style=\"font-weight: 400;\"> X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng cho <a href=\"https:\/\/ideascale.com\/vi\/viblog\/chien-luoc-doi-moi-la-gi\/\">chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi<\/a> c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n. \u01afu ti\u00ean c\u00e1c d\u1ef1 \u00e1n \u0111\u1ed5i m\u1edbi c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean s\u1ef1 ph\u00f9 h\u1ee3p v\u1ec1 m\u1eb7t chi\u1ebfn l\u01b0\u1ee3c, ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng, ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 v\u00e0 t\u00e1c \u0111\u1ed9ng d\u1ef1 ki\u1ebfn. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u1eadp trung n\u1ed7 l\u1ef1c v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><b>4. Th\u00fac \u0111\u1ea9y quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u00e0 h\u1ee3p t\u00e1c:<\/b><span style=\"font-weight: 400;\"> T\u00ecm ki\u1ebfm s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c b\u00ean ngo\u00e0i, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p, t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u ho\u1eb7c chuy\u00ean gia trong ng\u00e0nh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p quy\u1ec1n truy c\u1eadp v\u00e0o c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi, chuy\u00ean m\u00f4n v\u00e0 quan \u0111i\u1ec3m m\u1edbi. H\u1ee3p t\u00e1c c\u0169ng c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ea9y nhanh ti\u1ebfn \u0111\u1ed9 \u0111\u1ed5i m\u1edbi v\u00e0 gi\u1ea3m chi ph\u00ed th\u00f4ng qua c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c \u0111\u01b0\u1ee3c chia s\u1ebb.<\/span><\/p>\n<p><b>5. \u0110\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n: <\/b><span style=\"font-weight: 400;\">Ph\u00e2n b\u1ed5 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c cho ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n. \u0110\u1ea7u t\u01b0 kh\u00e1m ph\u00e1 c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i, ti\u1ebfn h\u00e0nh <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> v\u00e0 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u kh\u1ea3 thi. \u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i m\u1edbi, d\u1eabn \u0111\u1ea7u \u0111\u1ed1i th\u1ee7 v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 nh\u1eefng \u00fd t\u01b0\u1edfng n\u00ean theo \u0111u\u1ed5i.<\/span><\/p>\n<p><b>6. Khuy\u1ebfn kh\u00edch h\u1ee3p t\u00e1c \u0111a ch\u1ee9c n\u0103ng: <\/b><span style=\"font-weight: 400;\">Ph\u00e1 v\u1ee1 c\u00e1c r\u00e0o c\u1ea3n trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c ph\u00f2ng ban v\u00e0 nh\u00f3m kh\u00e1c nhau. Khuy\u1ebfn kh\u00edch giao ti\u1ebfp c\u1edfi m\u1edf v\u00e0 chia s\u1ebb th\u00f4ng tin \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 s\u1ee9c m\u1ea1nh t\u1ed5ng h\u1ee3p gi\u1eefa c\u00e1c ch\u1ee9c n\u0103ng kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 R&amp;D, ti\u1ebfp th\u1ecb, v\u1eadn h\u00e0nh v\u00e0 b\u00e1n h\u00e0ng.<\/span><\/p>\n<p><b>7. T\u1eadn d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch:<\/b><span style=\"font-weight: 400;\"> S\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 hi\u1ec7u su\u1ea5t s\u1ea3n ph\u1ea9m. T\u1eadn d\u1ee5ng qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ec3 th\u00f4ng b\u00e1o <a href=\"https:\/\/ideascale.com\/vi\/viblog\/chien-luoc-doi-moi-la-gi\/\">chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi<\/a> , x\u00e1c th\u1ef1c c\u00e1c gi\u1ea3 thuy\u1ebft v\u00e0 tinh ch\u1ec9nh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Tri\u1ec3n khai c\u00e1c h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch m\u1ea1nh m\u1ebd v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 th\u00edch h\u1ee3p \u0111\u1ec3 thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u.<\/span><\/p>\n<p><b>8. Th\u1ef1c hi\u1ec7n c\u00e1c quy tr\u00ecnh ph\u00e1t tri\u1ec3n linh ho\u1ea1t:<\/b><span style=\"font-weight: 400;\"> \u00c1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e1t tri\u1ec3n linh ho\u1ea1t \u0111\u1ec3 t\u0103ng t\u00ednh linh ho\u1ea1t v\u00e0 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Chia d\u1ef1 \u00e1n th\u00e0nh c\u00e1c nhi\u1ec7m v\u1ee5 nh\u1ecf h\u01a1n, d\u1ec5 qu\u1ea3n l\u00fd h\u01a1n v\u1edbi chu k\u1ef3 ph\u00e1t tri\u1ec3n ng\u1eafn h\u01a1n. Th\u01b0\u1eddng xuy\u00ean xem x\u00e9t v\u00e0 l\u1eb7p l\u1ea1i c\u00e1c nguy\u00ean m\u1eabu s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m kh\u1ea3 thi t\u1ed1i thi\u1ec3u d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><b>9. Th\u00fac \u0111\u1ea9y vi\u1ec7c h\u1ecdc t\u1eadp v\u00e0 th\u00edch \u1ee9ng li\u00ean t\u1ee5c:<\/b><span style=\"font-weight: 400;\"> N\u1eafm b\u1eaft t\u01b0 duy h\u1ecdc h\u1ecfi v\u00e0 th\u00edch \u1ee9ng li\u00ean t\u1ee5c. Khuy\u1ebfn kh\u00edch \u0111\u00e1nh gi\u00e1 sau khi ra m\u1eaft v\u00e0 thu th\u1eadp <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\">ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> \u0111\u1ec3 hi\u1ec3u tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n. L\u1eb7p l\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 lu\u00f4n ph\u00f9 h\u1ee3p v\u00e0 c\u1ea1nh tranh.<\/span><\/p>\n<p><b>10. Ch\u1ea5p nh\u1eadn \u0110\u1ed5i m\u1edbi M\u1edf:<\/b><span style=\"font-weight: 400;\"> Nh\u00ecn xa h\u01a1n t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm ngu\u1ed3n \u0111\u1ed5i m\u1edbi. T\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c b\u00ean li\u00ean quan b\u00ean ngo\u00e0i, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u00e1ch h\u00e0ng, nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u1ed1i t\u00e1c, \u0111\u1ec3 thu th\u1eadp \u00fd t\u01b0\u1edfng, ph\u1ea3n h\u1ed3i v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc. Kh\u00e1m ph\u00e1 c\u00e1c m\u00f4 h\u00ecnh \u0111\u1ed5i m\u1edbi m\u1edf, ch\u1eb3ng h\u1ea1n nh\u01b0 huy \u0111\u1ed9ng ngu\u1ed3n l\u1ef1c t\u1eeb c\u1ed9ng \u0111\u1ed3ng ho\u1eb7c c\u00e1c th\u00e1ch th\u1ee9c \u0111\u1ed5i m\u1edbi, \u0111\u1ec3 khai th\u00e1c ngu\u1ed3n \u00fd t\u01b0\u1edfng v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n r\u1ed9ng h\u01a1n.<\/span><\/p>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-chien-luoc-la-gi\/\">\u0110\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":82454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4618],"class_list":["post-82451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-nick-jain-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0110\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, lo\u1ea1i, v\u00ed d\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t<\/title>\n<meta name=\"description\" content=\"\u0110\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 vi\u1ec7c t\u1ea1o ra v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh m\u1edbi ho\u1eb7c c\u1ea3i ti\u1ebfn c\u1ee7a m\u1ed9t c\u00f4ng ty ho\u1eb7c t\u1ed5 ch\u1ee9c. 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