{"id":82390,"date":"2023-07-14T17:07:57","date_gmt":"2023-07-14T21:07:57","guid":{"rendered":"https:\/\/ideascale.com\/viblog\/doi-moi-chien-luoc-la-gi\/"},"modified":"2024-06-23T08:50:26","modified_gmt":"2024-06-23T12:50:26","slug":"doi-moi-chien-luoc-la-gi","status":"publish","type":"post","link":"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-chien-luoc-la-gi\/","title":{"rendered":"\u0110\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, quy tr\u00ecnh, v\u00ed d\u1ee5 v\u00e0 qu\u1ea3n l\u00fd"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:22px;\"><p><strong><b>M\u1ee5c l\u1ee5c<\/b><\/strong><\/p>\n<\/div><div class=\"awb-toc-el awb-toc-el--1\" data-awb-toc-id=\"1\" data-awb-toc-options=\"{&quot;allowed_heading_tags&quot;:{&quot;h2&quot;:0},&quot;ignore_headings&quot;:&quot;&quot;,&quot;ignore_headings_words&quot;:&quot;&quot;,&quot;enable_cache&quot;:&quot;yes&quot;,&quot;highlight_current_heading&quot;:&quot;no&quot;,&quot;hide_hidden_titles&quot;:&quot;yes&quot;,&quot;limit_container&quot;:&quot;all&quot;,&quot;select_custom_headings&quot;:&quot;&quot;,&quot;icon&quot;:&quot;fa-flag fas&quot;,&quot;counter_type&quot;:&quot;decimal&quot;}\" style=\"--awb-counter-type:counters(awb-toc, &quot;.&quot;, decimal) &quot;. &quot;;\"><div class=\"awb-toc-el__content\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">\u0110\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?<\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 ch\u1ee7 \u00fd v\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng nh\u1eb1m ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u00fd t\u01b0\u1edfng, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh m\u1edbi nh\u1eb1m th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u00e1ng k\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c, l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh c\u00e1c n\u1ed7 l\u1ef1c \u0111\u1ed5i m\u1edbi v\u1edbi c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c v\u01b0\u1ee3t xa c\u00e1c c\u1ea3i ti\u1ebfn <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-gia-tang\/\">\u0111\u1ed5i m\u1edbi gia t\u0103ng<\/a> v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c s\u00e1ng ki\u1ebfn <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-dot-pha-la-gi\/\">\u200b\u200b\u0111\u1ed5i m\u1edbi mang t\u00ednh chuy\u1ec3n \u0111\u1ed5i v\u00e0 \u0111\u1ed9t ph\u00e1<\/a> c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 ng\u00e0nh c\u1ee7a t\u1ed5 ch\u1ee9c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c Th\u00e0nh ph\u1ea7n ch\u00ednh \u0111\u1ec3 Th\u00fac \u0111\u1ea9y \u0110\u1ed5i m\u1edbi Chi\u1ebfn l\u01b0\u1ee3c:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>T\u1ea7m nh\u00ecn v\u00e0 Chi\u1ebfn l\u01b0\u1ee3c:<\/strong> \u0110\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u b\u1eb1ng t\u1ea7m nh\u00ecn v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 m\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c, \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh. <a href=\"https:\/\/ideascale.com\/vi\/viblog\/chien-luoc-doi-moi-la-gi\/\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi<\/a> ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 \u0111\u01b0a ra l\u1ed9 tr\u00ecnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng:<\/strong> \u0110\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft th\u1ea5u \u0111\u00e1o v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i c\u0169ng nh\u01b0 nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. Thu th\u1eadp th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng v\u00e0 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ed5i m\u1edbi v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bm\u1edbi l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ch\u1ea5p nh\u1eadn r\u1ee7i ro v\u00e0 th\u1eed nghi\u1ec7m:<\/strong> \u0110\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c li\u00ean quan \u0111\u1ebfn vi\u1ec7c ch\u1ea5p nh\u1eadn r\u1ee7i ro c\u00f3 t\u00ednh to\u00e1n v\u00e0 ch\u1ea5p nh\u1eadn th\u1eed nghi\u1ec7m. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 s\u1eb5n s\u00e0ng th\u00e1ch th\u1ee9c c\u00e1c chu\u1ea9n m\u1ef1c hi\u1ec7n c\u00f3, th\u1eed nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng th\u1ea5t b\u1ea1i. C\u00e1c t\u1ed5 ch\u1ee9c th\u00fac \u0111\u1ea9y <a href=\"https:\/\/ideascale.com\/vi\/viblog\/van-hoa-doi-moi-la-gi\/\">v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi<\/a> khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean ch\u1ea5p nh\u1eadn r\u1ee7i ro c\u00f3 t\u00ednh to\u00e1n v\u00e0 cung c\u1ea5p s\u1ef1 h\u1ed7 tr\u1ee3 c\u0169ng nh\u01b0 ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1eed nghi\u1ec7m.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>H\u1ee3p t\u00e1c \u0111a ch\u1ee9c n\u0103ng:<\/strong> \u0110\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c ph\u00f2ng ban v\u00e0 ch\u1ee9c n\u0103ng kh\u00e1c nhau trong m\u1ed9t t\u1ed5 ch\u1ee9c. Vi\u1ec7c ph\u00e1 v\u1ee1 c\u00e1c r\u00e0o c\u1ea3n v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 h\u1ee3p t\u00e1c \u0111a ch\u1ee9c n\u0103ng cho ph\u00e9p k\u1ebft h\u1ee3p c\u00e1c quan \u0111i\u1ec3m, chuy\u00ean m\u00f4n v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c \u0111a d\u1ea1ng v\u00e0 th\u00fac \u0111\u1ea9y <a href=\"https:\/\/ideascale.com\/vi\/viblog\/y-tuong-la-gi\/\">\u00fd t\u01b0\u1edfng<\/a> c\u0169ng nh\u01b0 gi\u1ea3i ph\u00e1p.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c:<\/strong> \u0110\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi ph\u1ea3i ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c h\u1ee3p l\u00fd. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n b\u1ed5 c\u00e1c ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh, con ng\u01b0\u1eddi v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi. C\u00e1c t\u1ed5 ch\u1ee9c c\u1ea7n \u01b0u ti\u00ean v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c d\u1ef1 \u00e1n \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 h\u1ed7 tr\u1ee3 c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng v\u00e0 tri\u1ec3n khai:<\/strong> \u0110\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bc\u00f3 ti\u1ec1m n\u0103ng m\u1edf r\u1ed9ng v\u00e0 t\u00e1c \u0111\u1ed9ng r\u1ed9ng r\u00e3i. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n, thi\u1ebft l\u1eadp c\u00e1c m\u1ed1c quan tr\u1ecdng v\u00e0 \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch \u0111\u1ec3 \u0111\u01b0a c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ed5i m\u1edbi ra th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>H\u1ecdc h\u1ecfi v\u00e0 th\u00edch \u1ee9ng li\u00ean t\u1ee5c:<\/strong> \u0110\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u1eb7p \u0111i l\u1eb7p l\u1ea1i \u0111\u00f2i h\u1ecfi ph\u1ea3i h\u1ecdc h\u1ecfi v\u00e0 th\u00edch \u1ee9ng li\u00ean t\u1ee5c. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp ph\u1ea3n h\u1ed3i, \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc \u0111\u1ec3 tinh ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c n\u1ed7 l\u1ef1c <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-la-gi\/\">\u0111\u1ed5i m\u1edbi<\/a> theo th\u1eddi gian. C\u00e1c t\u1ed5 ch\u1ee9c \u00e1p d\u1ee5ng t\u01b0 duy h\u1ecdc t\u1eadp c\u00f3 th\u1ec3 th\u00edch \u1ee9ng v\u1edbi \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i v\u00e0 lu\u00f4n d\u1eabn \u0111\u1ea7u nh\u1edd <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-lien-tuc-la-gi\/\">s\u1ef1 \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c<\/a> . <\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>S\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0 b\u1ea3o v\u1ec7:<\/strong> \u0110\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 (IP) nh\u01b0 b\u1eb1ng s\u00e1ng ch\u1ebf, nh\u00e3n hi\u1ec7u ho\u1eb7c b\u1ea3n quy\u1ec1n. B\u1ea3o v\u1ec7 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 ng\u0103n ch\u1eb7n vi\u1ec7c s\u1eed d\u1ee5ng ho\u1eb7c sao ch\u00e9p tr\u00e1i ph\u00e9p c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 gi\u1ea3i ph\u00e1p \u0111\u1ed5i m\u1edbi.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, n\u1eafm b\u1eaft c\u00e1c c\u01a1 h\u1ed9i m\u1edbi v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng b\u1ed1i c\u1ea3nh kinh doanh \u0111ang ph\u00e1t tri\u1ec3n b\u1eb1ng c\u00e1ch ti\u1ebfp c\u1eadn c\u1ea1nh tranh v\u00e0 t\u01b0 duy ti\u1ebfn b\u1ed9.<\/span><\/p>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-dot-pha-la-gi\/\">\u0110\u1ed5i m\u1edbi \u0111\u1ed9t ph\u00e1 l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">5 v\u00ed d\u1ee5 ch\u00ednh v\u1ec1 \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58028 size-full\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-2-scaled.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-2-scaled.jpg\" alt=\"5 v\u00ed d\u1ee5 ch\u00ednh v\u1ec1 \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c\" width=\"1200\" height=\"750\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27750%27%20viewBox%3D%270%200%201200%20750%27%3E%3Crect%20width%3D%271200%27%20height%3D%27750%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-2-200x125.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-2-300x188.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-2-400x250.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-2-600x375.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-2-768x480.jpg 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-2-800x500.jpg 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-2-1024x640.jpg 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-2-scaled.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd:<br \/>\n<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Google:<\/strong> S\u1ef1 \u0111\u1ed5i m\u1edbi mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Google \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng trong c\u00f4ng ngh\u1ec7 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u0169ng nh\u01b0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-lien-tuc-la-gi\/\">s\u1ef1 \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c<\/a> v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm c\u1ee7a Google \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a vi\u1ec7c t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn, cung c\u1ea5p k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c v\u00e0 c\u00f3 li\u00ean quan cao. Vi\u1ec7c Google m\u1edf r\u1ed9ng sang nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau nh\u01b0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn (Google Ads), d\u1ecbch v\u1ee5 email (Gmail), h\u1ec7 \u0111i\u1ec1u h\u00e0nh di \u0111\u1ed9ng (Android) v\u00e0 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y (Google Cloud) th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a Google \u0111\u1ed1i v\u1edbi \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Tesla:<\/strong> S\u1ef1 \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Tesla n\u1eb1m \u1edf vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a xe \u0111i\u1ec7n (EV) mang l\u1ea1i kh\u1ea3 n\u0103ng di chuy\u1ec3n t\u1ea7m xa, hi\u1ec7u su\u1ea5t v\u01b0\u1ee3t tr\u1ed9i v\u00e0 c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o s\u1ef1 \u0111\u1ed5i m\u1edbi <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-ben-vung\/\">b\u1ec1n v\u1eefng<\/a> v\u00e0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-dot-pha-la-gi\/\">\u0111\u1ed9t ph\u00e1<\/a> trong ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4 truy\u1ec1n th\u1ed1ng, Tesla \u0111\u00e3 thay \u0111\u1ed5i nh\u1eadn th\u1ee9c v\u1ec1 xe \u0111i\u1ec7n v\u00e0 tr\u1edf th\u00e0nh c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng xe \u0111i\u1ec7n.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Airbnb:<\/strong> S\u1ef1 \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Airbnb \u0111\u00e3 l\u00e0m gi\u00e1n \u0111o\u1ea1n ng\u00e0nh kh\u00e1ch s\u1ea1n b\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ec1n t\u1ea3ng cho ph\u00e9p c\u00e1c c\u00e1 nh\u00e2n cho kh\u00e1ch du l\u1ecbch thu\u00ea nh\u00e0 ho\u1eb7c ph\u00f2ng tr\u1ed1ng c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh kinh t\u1ebf chia s\u1ebb, Airbnb \u0111\u00e3 t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 th\u00e1ch th\u1ee9c c\u00e1c chu\u1ed7i kh\u00e1ch s\u1ea1n truy\u1ec1n th\u1ed1ng. <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-mo-hinh-kinh-doanh-la-gi\/\">S\u1ef1 \u0111\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh<\/a> c\u1ee7a n\u00f3 \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a c\u00e1ch m\u1ecdi ng\u01b0\u1eddi \u0111i du l\u1ecbch v\u00e0 ph\u00e1 v\u1ee1 l\u0129nh v\u1ef1c l\u01b0u tr\u00fa truy\u1ec1n th\u1ed1ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Amazon:<\/strong> S\u1ef1 \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Amazon t\u1eadp trung v\u00e0o n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 giao h\u00e0ng. Amazon \u0111i ti\u00ean phong trong vi\u1ec7c mua h\u00e0ng b\u1eb1ng m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t v\u00e0 giao h\u00e0ng trong ng\u00e0y, \u0111\u1ed3ng th\u1eddi gi\u1edbi thi\u1ec7u nh\u1eefng c\u1ea3i ti\u1ebfn nh\u01b0 Amazon Prime v\u00e0 tr\u1ee3 l\u00fd k\u00edch ho\u1ea1t b\u1eb1ng gi\u1ecdng n\u00f3i, Alexa. Th\u00f4ng qua vi\u1ec7c mua l\u1ea1i v\u00e0 \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c, Amazon \u0111\u00e3 m\u1edf r\u1ed9ng c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh ngo\u00e0i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, bao g\u1ed3m d\u1ecbch v\u1ee5 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y (Amazon Web Services) v\u00e0 thi\u1ebft b\u1ecb nh\u00e0 th\u00f4ng minh (Amazon Echo).<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>IKEA:<\/strong> Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi c\u1ee7a IKEA t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed3 gia d\u1ee5ng v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb9p m\u1eaft v\u1edbi gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh \u0111\u00f3ng g\u00f3i ph\u1eb3ng, t\u1ef1 l\u1eafp r\u00e1p, IKEA \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a ng\u00e0nh n\u1ed9i th\u1ea5t v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o th\u00f4ng qua c\u00e1c c\u1eeda h\u00e0ng r\u1ed9ng l\u1edbn theo phong c\u00e1ch ph\u00f2ng tr\u01b0ng b\u00e0y. C\u00e1c s\u00e1ng ki\u1ebfn <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-ben-vung\/\">\u200b\u200b\u0111\u1ed5i m\u1edbi b\u1ec1n v\u1eefng<\/a> c\u1ee7a IKEA, ch\u1eb3ng h\u1ea1n nh\u01b0 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng v\u00e0 th\u00fac \u0111\u1ea9y t\u00e1i ch\u1ebf, g\u00f3p ph\u1ea7n h\u01a1n n\u1eefa v\u00e0o n\u1ed7 l\u1ef1c \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng v\u00ed d\u1ee5 n\u00e0y n\u00eau b\u1eadt c\u00e1ch c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u00e3 \u0111\u1ed5i m\u1edbi m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ed9t ph\u00e1 c\u00e1c ng\u00e0nh, gi\u1edbi thi\u1ec7u c\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng. \u0110\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 \u0111\u1ecbnh v\u1ecb c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/span><\/p>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/\">Qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Quy tr\u00ecnh \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c: 10 b\u01b0\u1edbc ch\u00ednh<\/h2>\n<p><span style=\"font-weight: 400;\">Qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh, ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ed5i m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1ed5 ch\u1ee9c. M\u1eb7c d\u00f9 c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o t\u1ed5 ch\u1ee9c v\u00e0 b\u1ed1i c\u1ea3nh, nh\u01b0ng c\u00e1c th\u00e0nh ph\u1ea7n sau th\u01b0\u1eddng h\u00ecnh th\u00e0nh n\u00ean quy tr\u00ecnh \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>1. X\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1ed5 ch\u1ee9c. Hi\u1ec3u b\u1ed1i c\u1ea3nh ng\u00e0nh, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ea1nh tranh. X\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c m\u00e0 <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-la-gi\/\">s\u1ef1 \u0111\u1ed5i m\u1edbi<\/a> c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2. X\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, thu th\u1eadp <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\">th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng<\/a> v\u00e0 ph\u00e2n t\u00edch c\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c ti\u1ec1m n\u0103ng \u0111\u1ec3 \u0111\u1ed5i m\u1edbi. Kh\u00e1m ph\u00e1 nh\u1eefng nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng, ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 v\u00e0 kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng mang l\u1ea1i c\u01a1 h\u1ed9i cho <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-dot-pha-la-gi\/\">s\u1ef1 \u0111\u1ed5i m\u1edbi mang t\u00ednh \u0111\u1ed9t ph\u00e1<\/a> .<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3. T\u1ea1o \u00fd t\u01b0\u1edfng<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khuy\u1ebfn kh\u00edch <a href=\"https:\/\/ideascale.com\/vi\/viblog\/y-tuong-la-gi\/\">\u00fd t\u01b0\u1edfng<\/a> v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o trong to\u00e0n t\u1ed5 ch\u1ee9c. S\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 phi\u00ean \u0111\u1ed9ng n\u00e3o, hackathons, h\u1ed9i th\u1ea3o t\u01b0 duy thi\u1ebft k\u1ebf v\u00e0 <a href=\"https:\/\/ideascale.com\/vi\/\">n\u1ec1n t\u1ea3ng \u0111\u1ed5i m\u1edbi<\/a> m\u1edf \u0111\u1ec3 t\u1ea1o ra nhi\u1ec1u \u00fd t\u01b0\u1edfng \u0111a d\u1ea1ng. Khuy\u1ebfn kh\u00edch \u00fd ki\u1ebfn \u200b\u200b\u0111\u00f3ng g\u00f3p t\u1eeb nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan b\u00ean ngo\u00e0i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>4. \u0110\u00e1nh gi\u00e1 v\u00e0 l\u1ef1a ch\u1ecdn \u00fd t\u01b0\u1edfng<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 v\u00e0 \u01b0u ti\u00ean c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c t\u1ea1o ra d\u1ef1a tr\u00ean s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a ch\u00fang v\u1edbi c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c, t\u00ednh kh\u1ea3 thi, t\u00e1c \u0111\u1ed9ng ti\u1ec1m n\u0103ng v\u00e0 kh\u1ea3 n\u0103ng t\u1ed3n t\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. \u0110\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt, t\u00e0i ch\u00ednh v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1eebng \u00fd t\u01b0\u1edfng. S\u1eed d\u1ee5ng c\u00e1c ti\u00eau ch\u00ed nh\u01b0 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng, l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 y\u00eau c\u1ea7u v\u1ec1 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 l\u1ef1a ch\u1ecdn \u00fd t\u01b0\u1edfng ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>5. Ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng v\u00e0 t\u1ea1o nguy\u00ean m\u1eabu<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00e1t tri\u1ec3n c\u00e1c kh\u00e1i ni\u1ec7m chi ti\u1ebft v\u00e0 t\u1ea1o nguy\u00ean m\u1eabu ho\u1eb7c s\u1ea3n ph\u1ea9m kh\u1ea3 thi t\u1ed1i thi\u1ec3u (MVP) cho c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u00e3 ch\u1ecdn. Tinh ch\u1ec9nh c\u00e1c kh\u00e1i ni\u1ec7m th\u00f4ng qua <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-khach-hang-la-gi\/\">nghi\u00ean c\u1ee9u v\u00e0 th\u1eed nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a> l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. Giai \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn s\u1ef1 h\u1ee3p t\u00e1c \u0111a ch\u1ee9c n\u0103ng, l\u1eb7p l\u1ea1i thi\u1ebft k\u1ebf, nghi\u00ean c\u1ee9u kh\u1ea3 thi v\u00e0 x\u00e1c nh\u1eadn v\u1edbi c\u00e1c b\u00ean li\u00ean quan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>6. Ph\u00e1t tri\u1ec3n \u0111\u1ec1 \u00e1n kinh doanh<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng th\u00f4ng qua <a href=\"https:\/\/ideascale.com\/vi\/viblog\/nghien-cuu-thi-truong-la-gi\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> , nghi\u00ean c\u1ee9u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CX), c\u1ea1nh tranh, t\u00e1c \u0111\u1ed9ng t\u00e0i ch\u00ednh v\u00e0 r\u1ee7i ro li\u00ean quan \u0111\u1ebfn c\u00e1c kh\u00e1i ni\u1ec7m \u0111\u1ed5i m\u1edbi \u0111\u00e3 ch\u1ecdn. Ph\u00e1t tri\u1ec3n m\u1ed9t tr\u01b0\u1eddng h\u1ee3p kinh doanh ph\u00e1c th\u1ea3o \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb, ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng, k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n, y\u00eau c\u1ea7u v\u1ec1 ngu\u1ed3n l\u1ef1c v\u00e0 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 d\u1ef1 ki\u1ebfn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>7. Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ea3m b\u1ea3o c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft, bao g\u1ed3m t\u00e0i ch\u00ednh, nh\u00e2n l\u1ef1c v\u00e0 c\u00f4ng ngh\u1ec7, \u0111\u1ec3 h\u1ed7 tr\u1ee3 th\u1ef1c hi\u1ec7n c\u00e1c s\u00e1ng ki\u1ebfn <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-la-gi\/\">\u200b\u200b\u0111\u1ed5i m\u1edbi<\/a> \u0111\u00e3 ch\u1ecdn. \u0110i\u1ec1u ch\u1ec9nh vi\u1ec7c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m quan tr\u1ecdng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u00e1c \u0111\u1ed9ng ti\u1ec1m t\u00e0ng c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn. \u01afu ti\u00ean ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a t\u1ed5 ch\u1ee9c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>8. Tri\u1ec3n khai v\u00e0 thi h\u00e0nh<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n chi ti\u1ebft v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, h\u1ee3p t\u00e1c \u0111a ch\u1ee9c n\u0103ng, gi\u00e1m s\u00e1t ti\u1ebfn \u0111\u1ed9 v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft. Truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng c\u00e1c m\u1ee5c ti\u00eau, m\u1ee5c ti\u00eau v\u00e0 l\u1ee3i \u00edch c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ec3 thu h\u00fat c\u00e1c b\u00ean li\u00ean quan v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>9. \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ed1 li\u1ec7u v\u00e0 ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u0169ng nh\u01b0 t\u00e1c \u0111\u1ed9ng c\u1ee7a nh\u1eefng \u0111\u1ed5i m\u1edbi \u0111\u00e3 tri\u1ec3n khai. Th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 ti\u1ebfn \u0111\u1ed9 so v\u1edbi m\u1ee5c ti\u00eau v\u00e0 KPI \u0111\u00e3 \u0111\u1eb7t ra. S\u1eed d\u1ee5ng <a href=\"https:\/\/ideascale.com\/vi\/viblog\/phan-hoi-cua-khach-hang-la-gi\/\">ph\u1ea3n h\u1ed3i v\u00e0 th\u00f4ng tin chi ti\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> \u0111\u1ec3 tinh ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c s\u00e1ng ki\u1ebfn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>10. H\u1ecdc h\u1ecfi v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c<\/strong><\/span><\/p>\n<p><b>F<\/b><span style=\"font-weight: 400;\">x\u00e2y d\u1ef1ng v\u0103n h\u00f3a h\u1ecdc t\u1eadp v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. Khuy\u1ebfn kh\u00edch ph\u1ea3n h\u1ed3i, chia s\u1ebb ki\u1ebfn \u200b\u200bth\u1ee9c v\u00e0 b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-la-gi\/\">qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi<\/a> chi\u1ebfn l\u01b0\u1ee3c. N\u1eafm b\u1eaft nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng n\u1ed7 l\u1ef1c \u0111\u1ed5i m\u1edbi trong t\u01b0\u01a1ng lai v\u00e0 th\u00edch \u1ee9ng v\u1edbi \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch tu\u00e2n theo <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-la-gi\/\">quy tr\u00ecnh \u0111\u1ed5i m\u1edbi<\/a> chi\u1ebfn l\u01b0\u1ee3c c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 c\u00f3 c\u1ea5u tr\u00fac, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 t\u0103ng c\u01a1 h\u1ed9i th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ed5i m\u1edbi nh\u1eb1m th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c, l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/span><\/p>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/van-hoa-doi-moi-la-gi\/\">V\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n<h2 class=\"\" style=\"--fontsize: 36; line-height: 1.25;\" data-fontsize=\"36\" data-lineheight=\"45px\">Top 10 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t \u0111\u1ec3 qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-58029 size-full\" src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-1.jpg\" data-orig-src=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-1.jpg\" alt=\"Top 10 th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t \u0111\u1ec3 qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c \" width=\"1200\" height=\"800\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27800%27%20viewBox%3D%270%200%201200%20800%27%3E%3Crect%20width%3D%271200%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-1-200x133.jpg 200w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-1-300x200.jpg 300w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-1-400x267.jpg 400w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-1-600x400.jpg 600w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-1-768x512.jpg 768w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-1-800x533.jpg 800w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-1-1024x683.jpg 1024w, https:\/\/ideascale.com\/wp-content\/uploads\/2023\/07\/strategic-innovation-descriptive-1.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c tri\u1ec3n khai th\u1ef1c ti\u1ec5n <a href=\"https:\/\/ideascale.com\/vi\/viblog\/quan-ly-doi-moi-la-gi\/\">qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi<\/a> chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c nu\u00f4i d\u01b0\u1ee1ng <a href=\"https:\/\/ideascale.com\/vi\/viblog\/van-hoa-doi-moi-la-gi\/\">v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi<\/a> , th\u00fac \u0111\u1ea9y c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi th\u00e0nh c\u00f4ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Li\u00ean k\u1ebft chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c n\u1ed7 l\u1ef1c \u0111\u1ed5i m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c. Thi\u1ebft l\u1eadp m\u1ed1i li\u00ean k\u1ebft r\u00f5 r\u00e0ng gi\u1eefa c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi v\u00e0 k\u1ebft qu\u1ea3 mong mu\u1ed1n, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u0103ng tr\u01b0\u1edfng, l\u1ee3i th\u1ebf c\u1ea1nh tranh ho\u1eb7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Cam k\u1ebft v\u00e0 h\u1ed7 tr\u1ee3 c\u1ee7a l\u00e3nh \u0111\u1ea1o:<\/strong> L\u00e3nh \u0111\u1ea1o \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c. Th\u00fac \u0111\u1ea9y v\u0103n h\u00f3a h\u1ed7 tr\u1ee3 v\u00e0 \u0111\u1ed5i m\u1edbi t\u1eeb ban qu\u1ea3n l\u00fd c\u1ea5p cao. Khuy\u1ebfn kh\u00edch c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o \u1ee7ng h\u1ed9 \u0111\u1ed5i m\u1edbi, cung c\u1ea5p c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft v\u00e0 t\u00edch c\u1ef1c tham gia v\u00e0o c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>H\u1ee3p t\u00e1c \u0111a ch\u1ee9c n\u0103ng:<\/strong> Th\u00fac \u0111\u1ea9y h\u1ee3p t\u00e1c \u0111a ch\u1ee9c n\u0103ng v\u00e0 c\u00e1c quan \u0111i\u1ec3m \u0111a d\u1ea1ng trong t\u1ed5 ch\u1ee9c. Ph\u00e1 v\u1ee1 c\u00e1c r\u00e0o c\u1ea3n v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c v\u00e0 chia s\u1ebb \u00fd t\u01b0\u1edfng gi\u1eefa c\u00e1c nh\u00f3m, ph\u00f2ng ban v\u00e0 b\u1ed9 ph\u1eadn kh\u00e1c nhau. Khuy\u1ebfn kh\u00edch giao ti\u1ebfp c\u1edfi m\u1edf v\u00e0 t\u1ea1o n\u1ec1n t\u1ea3ng \u0111\u1ec3 trao \u0111\u1ed5i ch\u00e9o c\u00e1c \u00fd t\u01b0\u1edfng.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Nh\u00f3m v\u00e0 nh\u00e0 ti\u00ean phong \u0111\u1ed5i m\u1edbi:<\/strong> Ch\u1ec9 \u0111\u1ecbnh nh\u1eefng nh\u00e0 ti\u00ean phong \u0111\u1ed5i m\u1edbi ho\u1eb7c th\u00e0nh l\u1eadp c\u00e1c nh\u00f3m \u0111\u1ed5i m\u1edbi chuy\u00ean tr\u00e1ch ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u00fac \u0111\u1ea9y v\u00e0 qu\u1ea3n l\u00fd c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi. Nh\u1eefng c\u00e1 nh\u00e2n ho\u1eb7c nh\u00f3m n\u00e0y c\u1ea7n c\u00f3 c\u00e1c k\u1ef9 n\u0103ng, ngu\u1ed3n l\u1ef1c v\u00e0 quy\u1ec1n h\u1ea1n c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u00e3nh \u0111\u1ea1o v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c n\u1ed7 l\u1ef1c \u0111\u1ed5i m\u1edbi trong t\u1ed5 ch\u1ee9c.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Quy tr\u00ecnh \u0111\u1ed5i m\u1edbi c\u00f3 c\u1ea5u tr\u00fac:<\/strong> Thi\u1ebft l\u1eadp <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-la-gi\/\">c\u00e1c quy tr\u00ecnh c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 \u0111\u1ed5i m\u1edbi<\/a> , t\u1eeb <a href=\"https:\/\/ideascale.com\/vi\/viblog\/y-tuong-la-gi\/\">\u00fd t\u01b0\u1edfng<\/a> \u0111\u1ebfn th\u1ef1c hi\u1ec7n. Ph\u00e1t tri\u1ec3n c\u00e1c h\u01b0\u1edbng d\u1eabn, khu\u00f4n kh\u1ed5 v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c t\u1ea1o, \u0111\u00e1nh gi\u00e1, l\u1ef1a ch\u1ecdn v\u00e0 th\u1ef1c hi\u1ec7n \u00fd t\u01b0\u1edfng. X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng vai tr\u00f2, tr\u00e1ch nhi\u1ec7m v\u00e0 c\u00e1c m\u1ed1c quan tr\u1ecdng \u1edf t\u1eebng giai \u0111o\u1ea1n c\u1ee7a <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-la-gi\/\">qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi<\/a> .<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn linh ho\u1ea1t v\u00e0 l\u1eb7p l\u1ea1i:<\/strong> \u00c1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn linh ho\u1ea1t v\u00e0 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i \u0111\u1ec3 \u0111\u1ed5i m\u1edbi. Khuy\u1ebfn kh\u00edch th\u1eed nghi\u1ec7m nhanh, h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng th\u1ea5t b\u1ea1i v\u00e0 l\u1eb7p l\u1ea1i nhanh ch\u00f3ng \u0111\u1ec3 tinh ch\u1ec9nh \u00fd t\u01b0\u1edfng v\u00e0 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3. \u00c1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 t\u01b0 duy thi\u1ebft k\u1ebf, kh\u1edfi nghi\u1ec7p tinh g\u1ecdn ho\u1eb7c qu\u1ea3n l\u00fd d\u1ef1 \u00e1n linh ho\u1ea1t \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 th\u00edch \u1ee9ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Qu\u00e9t li\u00ean t\u1ee5c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i:<\/strong> Th\u01b0\u1eddng xuy\u00ean qu\u00e9t v\u00e0 gi\u00e1m s\u00e1t m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i, bao g\u1ed3m c\u00e1c xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh, s\u1ef1 gi\u00e1n \u0111o\u1ea1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng thay \u0111\u1ed5i v\u1ec1 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ed1i c\u1ea3nh c\u1ea1nh tranh v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n v\u1ec1 quy \u0111\u1ecbnh c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn <a href=\"https:\/\/ideascale.com\/vi\/viblog\/chien-luoc-doi-moi-la-gi\/\">chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi<\/a> .<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u0110\u1ed5i m\u1edbi l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m:<\/strong> Nh\u1ea5n m\u1ea1nh v\u00e0o vi\u1ec7c t\u00ecm hi\u1ec3u nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. Thu h\u00fat kh\u00e1ch h\u00e0ng tham gia v\u00e0o <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-la-gi\/\">qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi<\/a> th\u00f4ng qua ph\u1ea3n h\u1ed3i, \u0111\u1ed3ng s\u00e1ng t\u1ea1o v\u00e0 th\u1eed nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u00c1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng \u0111\u1ed5i m\u1edbi \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>S\u1ed1 li\u1ec7u v\u00e0 \u0110o l\u01b0\u1eddng Hi\u1ec7u su\u1ea5t:<\/strong> Thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi. Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 ti\u1ebfn \u0111\u1ed9 d\u1ef1a tr\u00ean c\u00e1c s\u1ed1 li\u1ec7u n\u00e0y th\u01b0\u1eddng xuy\u00ean. S\u1eed d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc thu \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t \u0111\u1ec3 tinh ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 \u0111\u1ed5i m\u1edbi.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>H\u1ecdc t\u1eadp v\u00e0 chia s\u1ebb ki\u1ebfn \u200b\u200bth\u1ee9c:<\/strong> Nu\u00f4i d\u01b0\u1ee1ng v\u0103n h\u00f3a h\u1ecdc t\u1eadp trong t\u1ed5 ch\u1ee9c. Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean chia s\u1ebb ki\u1ebfn \u200b\u200bth\u1ee9c, ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t v\u00e0 b\u00e0i h\u1ecdc r\u00fat ra t\u1eeb c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ed5i m\u1edbi. T\u1ea1o ra c\u00e1c c\u01a1 ch\u1ebf, ch\u1eb3ng h\u1ea1n nh\u01b0 tri\u1ec3n l\u00e3m \u0111\u1ed5i m\u1edbi, k\u00eanh truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 v\u00e0 di\u1ec5n \u0111\u00e0n \u0111\u1ed5i m\u1edbi, \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n chia s\u1ebb ki\u1ebfn \u200b\u200bth\u1ee9c v\u00e0 h\u1ecdc h\u1ecfi kinh nghi\u1ec7m trong qu\u00e1 kh\u1ee9.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, th\u00fac \u0111\u1ea9y c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bth\u00e0nh c\u00f4ng v\u00e0 x\u00e2y d\u1ef1ng <a href=\"https:\/\/ideascale.com\/vi\/viblog\/van-hoa-doi-moi-la-gi\/\">v\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi<\/a> b\u1ec1n v\u1eefng h\u1ed7 tr\u1ee3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 t\u0103ng tr\u01b0\u1edfng l\u00e2u d\u00e0i.<\/span><\/p>\n<p><strong><b>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-lien-tuc-la-gi\/\">\u0110\u1ed5i m\u1edbi li\u00ean t\u1ee5c l\u00e0 g\u00ec?<\/a><\/b><\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":74,"featured_media":82391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4437],"tags":[],"contributor":[4618],"class_list":["post-82390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viblog","contributor-nick-jain-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0110\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, quy tr\u00ecnh, v\u00ed d\u1ee5 v\u00e0 qu\u1ea3n l\u00fd<\/title>\n<meta name=\"description\" content=\"\u0110\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 ch\u1ee7 \u00fd v\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng nh\u1eb1m ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u00fd t\u01b0\u1edfng, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh m\u1edbi nh\u1eb1m th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u00e1ng k\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c, l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 quy tr\u00ecnh \u0111\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c, c\u00e1c v\u00ed d\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00fd t\u1ed1t nh\u1ea5t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideascale.com\/vi\/viblog\/doi-moi-chien-luoc-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0110\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a, quy tr\u00ecnh, v\u00ed d\u1ee5 v\u00e0 qu\u1ea3n l\u00fd\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ed5i m\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 ch\u1ee7 \u00fd v\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng nh\u1eb1m ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u00fd t\u01b0\u1edfng, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c quy tr\u00ecnh m\u1edbi nh\u1eb1m th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u00e1ng k\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c, l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i. 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